JUNE 2019 | IQHAWE MAGAZINE
EDITOR'S LETTER I am inspired by the beauty of creativity, particularly its ability to translate an idea or thought from absolutely nothing into physicality. For the June issue, IQhawe explores the notion of artistic expression through garments, to illustrate the wide spectrum that creativity exists in. In particular, we explore its ability to be translated into any medium or form. Yet its translation and means of execution bare with it many heartaches, it carries with it strain, pain, tears, sleepless nights, creative blocks, financial means that don’t even exist, because apparently exposure can cover bills for creatives. The constant look of disappointment your parents carry, the countless no's, the millions of doors that are shut, the frustration, the depression and anxiety of it all. Days that seem longer than others, the trauma that comes with it, that no one wants to talk about.
There’s absolutely nothing else that I would rather be doing with my life, either than being a creative, but I must say it isn’t for the faint-hearted, with that being said I leave you with the beautiful words of Fredrick Douglass. “If there is no struggle there is no progress”
Enjoy the read people Pretty Renae Mangena
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CONTACT: IQHAWEMAG@GMAIL.COM
IQhawe Editor-in-chief Pretty Renae Mangena
Iqhawe Team :
Luciana Malete Lethabo Phora Sikelelwa Vuyeleni
Photography:
Chabane Klein Rogoe Lens Space Kid
Contributing Writer:
Brands:
Nirvana Nokwe-Mseleku
Christa&Louella MacGale Clothing Highly Unlikely Hey Sessy Statement T Designs Sir Anthony For The Culture Movement
Writers:
iQhawe Team
Cover Star:
Busisiwe Booi
Design and Illustration
Pretty Mangena Luciana Malete
@iqhawemagazine
Inside IQHAWE | ISSUE NO.03
Threaded Chista&Louella Statement T Hey Sessy Highly Unlikely MacGale Clothing
Ape-shit Youth Visual Artsist and illustrator, based in Cape Town, speaks to us about his creative journey.
IQhawe Fix IQhawe Presents IQhawe Creatives Take it to Nirvana
IQHAWE MAGAZINE
TALK AND EVENT
The Broke Ass Showcase and The Entertainment Talk Present: The music video talk
THE MUSIC VIDEO EDITION by Luciana Malete
The Broke Ass Showcase and it's counterpart event The Entertainment Talk are an initiative created to celebrate and explore the depths of our entertainment industry, with a keen focus on youth and independent content. The Broke Ass Showcase is an event that celebrates and promotes youth creativity and excellence by providing our digital trailblazers with a physical platform to showcase their works. Each event includes screenings of web-series and digital shorts as well as live performances from rising musicians and comedians. It often exposes fans of specific niche content to quality niche content in a different field, and provides growing creatives with a unique opportunity to network among each other.
Take some insightful tips and information in the life of the music video industry
“How will your content stand out .”
Timo Horwood
IQHAWE MAGAZINE |
 The Entertainment Talk is a platform we've created to unpack, discuss and deepen the way we interact, produce, consume and think about various facets of our entertainment industry. Each talk focuses on a different sector within our entertainment industry with a panel that varies in role, background and experience. The goal with it is to expose the growing and/or aspirant creative with a variety of perspectives on a specific field as to 1) how they can enter it, 2) what the current space is like, 3) the importance of that space among other factors
The Broke Ass Showcase launched in October 2018 and The Entertain ment Talk launched in March 2019. They've done two of each event thus far in partnership with Tshimologong Digital Innovation Precinct and Credipple
“Music videos shape our culture, shape our perspective .” Director Teekay
“..we need to use a voice that is ours in a medium that is universal.” Chaz Dunn
If the less "American" agendas details are pushed towards the end of the story, then the potentially destructive impact of African cotent will be minimized. Unfortunately in South Africa the industry is not as developed , not to the work rather to the magnitude it should or could be appreciated at .The South African audience does not appreciate local content as much as they do to international (western) content, thus leaves the markets to be very saturated
Essentially music vides are a form of art that becomes comprised by the economic strains to meet up to market demand, becoming commercial . Creatives within this field have to strike a balance between innovative art concepts to commercial responsibility. They are generally music videos on a regular schedule and contain a variety of content. They are generally in lack of our culture in order to make profit however there is room for growth. The emergence of the new and young sound from artists themselves has to be seen in close connection with the simultaneous spread of the international press from which the music . Audiences are also migrating to these notions of African authenticity that in itself is unique. Still considered a niche market , Africa is yet to lead creativity and value itself .
LUCIANA'S TIP SUM UP: FOR ASPIRING DIRECTORS AND PRODUCERS
EXPERIMENT
On the rise , look around you and the work being produced as a source of inspiration and not comparison. Branch out into different brands or consumers. Keep it fresh and new . Create to keep on changing as creativity keeps evolving PLAN FOR RAINY DAYS.
The industry fluctuates at an immensely rapid pace and as the rates are desirable they may not necessarily be frequent . Tomorrow you could be broke and that calls for meticulous management of personal funds to endure those rain days UNDERSTAND YOUR AUDIENCE
`know how to present your work and where to present your work. Get your seat at the table by searching up platforms that suite your work best, through social media , broadcasting channels and etc.
THE BLUEPRINT
Learning is key. Learn great communication skills to maximize efficiency on set and clients.Keep up with new ways of working with the same equipment and gear.Learn what trending with the latest effects in post production.
Be brave and reach out to artists or companies for collaboration. This creates a bigger impact on distribution and contribution to the creative treatment.
SOCIAL ACCOUNTS TO FOLLOW : @Credipple_ @yazzthestudent. @brokeassindependents @tshimolongpreci nct
KEEP IT PROFESSINAL
REACH OUT
From the treatment to set and finally post , aim to keep every procedure within the production as tightly knit and professional.
MORE ABOUT: The Broke Ass Showcase https://www.youtube.com/ play list? li st=PLg5SgOjqfV0JBX7zymnww Y OHXfCTRXbHi The Entertainment talk https://www.youtube.com/wat ch?v=HeH5OSM y S4&li st=PLg5SgOjqfV0KNnq8 O4WXUdoMY f6Nu HQdd
IQHAWE ISSUE 3
"WE ARE WAY PAST JUST FABRIC" AN INTERVIEW WITH CHRISTA DEE FOUNDER OF CHRISTA&LOUELLA
Please tell us, a bit more about your brand, what is it’s back story ? What kind of designs do you create and Drawing on the collective strength between
what market do you cater towards?
womxn, the name for the brand combines my name with my mother's name. Christa & Louella
Christa & Louella's garments and accessories are
(C & L) an eco-luxe brand designing and making
designed by placing ideas within an imagined
fashion for a sustainable future. C & L is based in
sustainable future, while still meeting the desire
Johannesburg, and was launched in December
for comfort, functionality and quality expressed
2018.
today. The garments and accessories form the foundation for a wardrobe guided by
My background is in Social Anthropology, but I
sustainable luxury and future thinking.
have always wanted to be involved in the fashion industry. I believe in finding ways to actively contribute towards new visions for urban living that have people and nature at their core. I would like to make it easier for those who believe in the same vision and want to be part of building it. With Christa & Louella I am able to think about these visions and translate them through fashion
Thinking about the design process in this way allows for Christa & Louella to respond to current cultural moods expressed by conscious fashion buyers, and to present an alternative narrative for sustainable fashion. The Christa & Louella brand is still a baby but the aim is for it to offer a redefinition of luxury, and to become a resource for future thinking.
IQHAWE ISSUE NO.3
"I ALSO WANTED THE BRAND TO BE SOMETHING THAT IS MORE THAN CLOTHES, SO CREATIVE YET A SIMPLISTIC DESIGN WITH A FOCUS ON FUNCTIONALITY- ANOTHER IMPORTANT PART THAT FORMS THE FOUNDATION OF THE BRAND"
IQHAWE MAGAZINE
CHRISTA & LOUELA Interview & Illustration by
PRETTY MANGENA Photo by SCOOBYSNAPZ
"I want Christa & Louella to get people thinking about what sustainability and new ways of urban living are."
Christa & Louella, in our opinion has found a perfect balance between sustainability, creativity and affordability. Was this the initial plan? And how are you able to incorporate all three when creating your garments? Accessibility and affordability is an important part of how I would like the brand to grow, and so I take care in finding options that speak to this aim. However, it can be difficult accessing sustainable fabrics, and production processes especially for a brand that is still young. I also wanted the brand to be something that is more than clothes, so creative yet a simplistic design with a focus on functionality- another important part that forms the foundation of the brand.
Where do you source inspiration and who are some of your South African style/fashion icons? I am inspired by the strength that the womxn possess. I also read a lot, and find inspiration from various genres and topics - from inter-sectional feminism, to AI, to synthetic biology, and more. I love the work and style of Thebe Magugu, Rich Mnisi, Robyn Keyser, Maria McCloy, Lady Skollie, Celeste Arendse, Rochelle "Rharha" Nembhard and Lezanne Viviers. My all time fave style icon is Solange.
Does your social or political standing influence the thought process put into your work? Yes. I am a feminist who is obsessed with African-centered contemplations on the future and the environment. This filters into the way I think about my designs.
Where do you see Christa & Louella in the next 5 years? I would like to work towards project-based collections, and collaborate with artists, curators, filmmakers and other creatives to channel the purpose behind the brand, through various creative outputs.
IQHAWE MAGAZINE
IT IS HIGHLY UNLIKELY AN INTERVIEW WITH LUVO MAHANGU FOUNDER OF HIGHLY UNLIKELY
Please tell us, a bit more about your brand what is its back story? The brand hasn’t officially been launched yet, but
Where do you source inspiration and who are some of your South African style/fashion icons?
it’s named Highly Unlikely. The brand is a Cape
From everyday life. It could be from some of my
Town-based contemporary fashion label. Highly
favourite designers’ work or could just be from
Unlikely also aims to become a multi-dimensional
people-watching and seeing a dope fit on a
arts & lifestyle company in the long run, with
random old man on the street. As long as there’s
subsidiaries focusing on music, events, etc. I’m
life to live, there’s inspiration to find. Some of my
gunning to officially launch the brand by the end of
favourite designers/brands in the country would
this year.
be the likes of Lukhanyo Mdingi, Rich Mnisi, Thebe Magugu, and Afrogrunge.
What kind of designs do you create and what market do you cater towards? The aim with my designs for Highly Unlikely is to find a midpoint between the luxury and experimental aspects of high-end fashion, the comfort and affordability of streetwear because there aren’t enough local brands doing that right
Is there any kind of discourse that you would like your brand or designs to spark? Freedom I guess. The whole brand’s idea kind of stems from the underdog spirit I feel I have – the idea that me being here, doing what I love and actually touching people’s lives somehow is “highly unlikely” but here I am. I want that level of freedom to be sparked in any wearer of my
now. The youth that are into those things would be
clothing, like, the freedom to be who you are and
my market – the kids who are interested in high
owning it completely. Because in the world we
fashion but either can’t actually afford it or just
live in, that type of thinking is encouraged but not
don’t want to go through the admin of wearing
actually achieved.
stuff that is too “out there.”
IQHAWE MAGAZINE
What have been some of the challenges, you have faced, starting a clothing brand as a young creative? I think, as a whole, it’s in a good space, especially because of the strides being taken by the brands I mentioned earlier. You have Lukhanyo Mdingi showcasing in Paris and New York, to Rich Mnisi and a couple of other brands collaborating with a big company like Coca Cola, to Thebe Magugu being nominated for the LVMH prize – all these happening in the past year. That gives us hope as upcoming designers that all of this work does end up being recognized on a GLOBAL scale in the end.
Where do you see the brand in the next 5 years? Highly Unlikely will be a cultural phenomenon that’s touched the South African youth in many avenues such as fashion, music and nightlife. I’ll probably have just done my second international show by then too
IQHAWE MAGAZINE |
ALL THIS WORK DOES END UP BEING RECOGNIZED ON A GLOBAL SCALE IN THE END.
IQHAWE | ISSUE 3
MAKING A STATEMENT INTERVIEW WITH FOUNDERS OF STATEMENT T DESIGNS KARABO MOKOENA & THOBELANE MLILO Please tell us, a bit more about your brand, what is it’s back story ?
We both had individual ideas as to what we wanted to do with our individual work. Thobelane basically did her sketching as a hobby and I had plans to write a book, but then this one time I was wearing one of my Tshirts which had some writing on it and I thought, "how cool would it be if I had one of my poems on a T-shirt, like this?" Then I was like: "I know exactly who I'd want to work with" and I picked up my phone and sent Thobelane a text. She immediately responded with so many cool ideas for the brand and we basically shared the same views on wanting this brand to make political statements, selfexpression statements and creative statements. Thobelane had some great sketches that centred around celebrating and embracing your body and I had some great motivating poetry, the combination just made perfect sense.
What kind of designs do you create and what market do you cater towards? We center our work around poetry and sketches. It's what I'd call 'art in motion'; similar to a tattoo really. You wear the T-shirt in attempt to express what you feel, value or stand for.But the only difference between tattoos and T-shirts is, you're able to take it off and express yourself differently with a different T- shirt. We don't have a specific target market. We celebrate Women mostly but that doesn't necessarily mean that a man can't wear a T-shirt that is uplifting women. Where do you source inspiration and who are some of your South African style/fashion icons? We look at everyday people and their lives. People are walking story books and STATEMENT tries to uncover each page through each T-shirt. We also look at societal issues and we aim to tackle that. Lastly, we look at the world as it is and try to bring hope, peace and inspiration to the parts we can reach. We take most of our inspiration from how true the creative director of Maxhosa by Laduma (Laduma Ngxokolo) is to the content that he creates. That definitely stands out to us about his brand. The fact that he remains true not only to himself but to his vision towards celebrating a South African culture. If there is anything we take away from him, it is that we should always remain true to our vision as individuals and as a brand.
We want to make people feel good about themselves , regardless of race, gender or class.
STATEMENT T DESIGNS
"We stand for humanity and equality and that is very important to our brand" Is there any kind of discourse that you would like your brand or designs to spark? We don't think, this discourse is necessarily sparked by STATEMENT but it is a discourse that already exists, we are merely trying to put emphasis on it. The discourse around representation is our main focus. We want to celebrate, acknowledge and create conversations around the representation of one's self (mind, body and spirit) in this world. Through each discourse we also aim to bring people together through face to face interactions and not lose our sense of ubuntu/ humanity through social media. Even though social media plays a great role in our branding, it also limits how people express themselves. It is about a certain discourse being sparked but it is mostly about spreading positivity through each T-shirt we make. One conversation can lead to another, a T-shirt could simply be about celebrating your hair then it could branch into a conversion about feminism and this could lead to a conversation about the politicization of hair. It is ultimately about sparking a conversation that is generated through positive celebrations of things that we feel need to be acknowledged.
What are your thoughts on the South African clothing design industry currently? We think that the South African fashion industry is growing towards being more Africanized and being true to the essence of what being South African means and that is what also drives our brand; a brand that tells South African stories. We're moving away from being boxed in. Another thing we noticed is how fluid South African fashion is becoming in terms of gender and that is also something we want to incorporate in our business. We don't want to create clothing that is specifically for women and specifically for men but to create clothing with messages that resonate with human experiences. What separates people is not their gender but whether or not they resonate with the human experience that is articulated on the T-shirt.
Where do you see Statement T in the next 5 years? In the next five years we will be working towards strengthening/growing the brand in relation to the designs we create and also in relation to making it more accessible to people in South Africa. We basically want to fully establish it as a proudly South African brand. We are also working towards hosting pop-up stores around the Country and ultimately starting our own boutique.
ISSUE | NO. 3
IQHAWE PRESENTS "COOL SINCE THE 40'S"
TOP 5 FASHION PHOTOGRAPHERS FROM
Illustration and Research by Pretty Renae Mangena
THE 40'S TILL THE EARLY 90'S
IQAHWE | No.3
Thorence Ngilima 1957
Initially, this research was supposed to be about black fashion photographers from the early 40's until the late 90's. However, after countless hours of research I found nothing, so instead below you will find a list of top 5 photographers from the early 40's who were able to capture black people simply being in different spaces, Their work is culturally and historically important due to its ability to represent black people and the black culture.
IQHAWE | No.3
BLACK PEOPLE & BLACK CULTURE. This list focuses specifically on the photographers that represent black people, dressed up in their Sunday best, on average mornings, going to work or going about their days. I would like to use this list to highlight the beauty of black people regardless of time or circumstance.
One
BOBSON SUKHDEO MOHANLALL Mohanlall’s work dates back to the early 70’s, where he worked as a studio photographer near a taxi rank. He was one of the first South African photographers to pioneer colour into his photographs. Monhanhlall’ subjects would wear beads and culturally significant clothes for their portraits to visually express themselves.
Two
DANIEL "KGOMO" MOROLONG Daniel Morolong was born in East London in the Eastern Cape. He was a Jazz musician turned street photographer, who would later become a photographer for local publications covering social gatherings. Morolong's images today represent a photographic archive expressing the beauty of black people during the early 50's.
Three
NONTSIKELELO VELEKO Nontsikelelo Veleko is a photographer born in Bodibe Village in the North West. She is the recipient of the Standard Bank Young Artist Award for Visual Art (2009). Her work heavily concerns itself with the idea of urban black identity in a postApartheid South Africa.
Her photographs represent black identity and expression, through the different garments that day to day South Africans choose to wear within different urban communities.
Four
RONALD NGILIMA Ronald Ngilima was a photographer, whose work dates back to the late 1940’s. Ngilima took portraits and documentary photographs of people in and around Benoni. His work depicted the daily lives of black, coloured and Indian people living in the area.
Five
THORENCE NGILIMA
Thorence Ngilima was the son of Ronald Ngilima. His work dates back to the 50's. Ngilima worked closely with his father and much like Ronald, his portraits represented the rich culture that Benoni had to offer at the time.
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IQHAWE FEATURES
All our lives we’ve heard ‘how you dress says a lot about you’, in fact it is a representation of who you are. As we grow older this phenomenon gets more real. We take one look at one another and we’ve already sussed out what the next person is about. It feels good to say African designers are on the rise as the opportunity to represent ourselves has become a pressing need, what a time to be alive!
It’s no surprise that fashion is used as a form of expression and regarded as an art form. This has been evolving throughout the years and getting more authentic by the year. Designers have started having commentary on our political and social standing as a society.
STATEMENTS are made daily
by
simply putting on a t-shirt without a word said, and that is powerful. It is no longer just to look good but we can also be environmentalists by simply choosing to wear a certain type of fabric, one that does not harm the environment, making clothes for a sustainable future.
What do you say to affordable, comfortable, conscious and eco-friendly fashion? Definitely ideal for us. Check out the young, black and gifted designers we have this month.
MacGale Clothing
LEBOGANG MAKGALE Lebogang Makgale is a menswear clothing designer based in Johannesburg. He defines his brand as “bespoke clothing with a distinctive African signature” Makgale’s garments find a harmonious balance between breaking away conventional norms while still sustaining a timeless look and feel with every piece.
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Hey Sessy
SESETHU MBONISWENI My name is Sesethu Mbonisweni, I am 21
Hey Sessy Jewellery is a hand-crafting jewellery company that has
years of age, born and raised in
been operating from the 15th of March 2019, however I have been
Mthatha (Eastern Cape), I am currently
hand-crafting jewellery since 2016. Hey Sessy Jewellery takes
doing my final year in the Bachelors of
inspiration from African lifestyle, the culture, modernism and even
Architectural studies and I am the owner and founder of Hey Sessy Jewellery.
architectural concepts. Our main source of material is timber which is also known as wood, however we are currently looking into going further in exploring with other materialities as well as more jewellery pieces.
Hey Sessy | Master Pieces
I started HSJ because of my love for fashion and
I then started to notice that it's actually rubbing
accessorizing that I have inherited from my
off on me and as a result I began making my own
grandmother. Growing up, that lady would hardly
jewellery pieces which a lot of people kept asking
use any make up, but would go all out when it
me where I bought them from then a few years
came to jewellery or any other accessory such asÂ
down the line, HSJ was born."
bags and hats, and she'd use them to stand out from the crowd which was something I really admired.Â
SIR ANTHONY JEANS
"MY FAVOURITE PART ABOUT BEING A DESIGNER IS ENHANCING POPLE'S STYLES IN MY UNIQUE DESIGNS, AND OF COURSE BEING A PROBLEM SOLVER". -ANTHONY KOBANE
WRITTEN BY MOTLALEPULE PHORA
Anthony Kobane is a fashion designer and a founder of Sir Anthony jeans.His brand embraces individuality and honesty through it's distinct denim designs. Anthony's work has been showcased at SA fashion week, Mpumalanga Fashion Week, Vosloo2NewYork and recently showcasing at the David Tlale.
1.Why did you choose fashion designing as a career? When I was in High School I wanted to be an architect and enrolled at CJC at the time only to find out that it was full.My friend was doing his first year in fashion I went on and wrote the aptitude test which I passed, and that is how my journey into the fashion industry began. 2.How would you describe your personal style? My style is very simple and I am always wearing denim. It is more of one's personal style and people will embrace it. I will give them a bunch of ideas to enhance their style and create something out of it.
3.The designs you create are no doubt great, but who and which things were your inspirations while creating such designs? My influence is mostly from Asian designer Yohji Yamamoto. He creates ready to wear styles in an abstract form, yet simplicity key in his designs. I have been picking up a lot of inspiration from Safari inspired wear, while infusing it with my own style. My designs are mostly the clothes that I would like to see myself in be in now or in the future.Most of the time we as designers create the future and the people who can understand this are people who are fashion forward or people who believe that fashion can change and shape the future.
TIMELESS FASHION
5.What is your take on South African business side of fashion? Can you make a living from it? Fashion is growing in South Africa. Anyone can be a billionaire, it all boils down to building a solid brand that can compete amongst other existing brands and it's very possible to make a living out of it.
4.What is your proudest moment thus far? My proudest moment thus far, is of course my recent show with David Tlale.
"THIS BRAND AIMS TO INSPIRE A DISTINCTÂ PROUDLY SOUTH AFRICAN LOOK THAT WILL BE INFLUENTIAL TO ALL SOCIAL CLASSES." -ANTHONY KOBANE
IQHAWE MAGAZINE
IG: @SIRANTHONY FACEBOOK: -SirAnthonySA EMAIL: Sir.anthony1@icloud.com CELL: 073 905 4015
Building a brand from the ground up that stands out is no easy task.
WRITTEN BY MOTLALEPULE PHORA
Building a brand from the ground up that stands out is no easy task. Whether you've got nothing but a business idea or want to pivot your existing brand, here's what you need to know about building a strong brand identity for your business. What exactly is a “brand”? A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market. Your brand is how people perceive you whenever they interact with your business —both the impressions you can control and the ones you can't. How to Build a Brand Building your own brand essentially boils down to 7 steps: 1. Research your target audience competitors.
and your
2. Pick your focus and personality. 3. Choose your business name. 4. Write your slogan. 5. Choose the look of your brand (colors and font) 6. Design your logo. 7.Apply your branding across your business and evolve it as you grow. Issue 3 | IQHAWE MAGAZINE
While you might revisit some steps as you pivot your brand, it's important that you consider each aspect as you shape your brand identity. 1. Figure out your place in the market Before you start making any decisions about your brand, you need to understand the current market: who your potential customers and current competitors are. There are many ways to do this: • Talk to people who are part of your target market and ask them what brands they buy from in your space. • Look at the relevant social media accounts or pages your target audience follows and are receptive to. 2. Define your brand’s focus and personality Your brand can’t be everything to everyone, especially at the start. It’s important to find your focus and let that inform all the other parts of your brand as you build it. Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.
"Your brand can’t be everything to everyone, especially at the start. "
3.Choose your business name
You can use a Business Name Generator for brainstorming some names, or try one (or a combination) of the following approaches: - Make up a word like Pepsi. -Re-frame an unrelated word like Apple for computers. -Use a suggestive word or metaphor like Buffer. -Describe it literally (caution: easy to imitate) like The Shoe Company. Since your brand name will also affect the domain/URL of your website, be sure to shop around to see what’s available before you decide. It’s also a good idea to run your name by a focus group of close people. 4.Pick your brand's colors and fonts
Once you've got a name down, you'll need to think about how you'll visually represent your brand, namely your colors and typography. This will come in handy when you start to build your website. 5.write your own slogan
Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans in the past few decades. 6.design your logo A good slogan is short, catchy, and makes a strong impression. Here are some ways to approach writing a slogan of your own: • Stake your claim: Death Wish Coffee—"The World's Strongest Coffee" • Make it a Metaphor: Redbull —"Redbull gives you wings." • Adopt your customers’ attitude: Nike—"Just do it." • Leverage labels: Cards Against Humanity—"A party game for horrible people". • Write a rhyme: Folgers Coffee: "The best part of wakin' up is Folgers in your cup."
• Describe it literally: Aritzia A catchy slogan is a nice-to-have —"Women's fashion boutique" asset—something brief and descriptive that you can put in your Try the above Slogan Maker to brainstorm Twitter bio, website some ideas or play off of your positioning headline, business card, and statement to generate some potential anywhere else where you've got very one-liners to describe your business. few words to make a big impact.
"You'll continue to shape and evolve your brand"
Building a brand doesn't stop with creating a logo or slogan. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, to the marketing you do, to customer service to the way you package and ship your products. You'll continue to shape and evolve your brand as you expose more customers to it and learn more about who they are and how to speak to them.
7.Apply, extend, and evolve your brand as you grow A logo is probably one of the first things that come to mind when you think about building a brand. And for a good reason. It's the face of your company after all, and could potentially be everywhere that your brand exists. Ideally, you'll want a logo that's unique, identifiable, and that's scalable to work at all sizes (which is often overlooked).If you have a text logo as your Instagram avatar, for example, it'll be almost impossible to read. To make your life easier, get a square version of your logo that has an icon element that remains recognizable even at smaller sizes.
The Oriental Plaza, Makotis factory and Naz’s fabrics are the best places amongst other stores to buy a variety of fabrics, for either curtaining, upholstery or clothing at very good prices. Here is a list of the top 10 affordable stores;
1.Market Street Fabrics 214, Albertina Sisulu Rd 2.Makotis 112 Helen Joseph St 3.Kirsch Stein & Co 53 Troye Str Jhb and 31 Lilian Road Fordsburg 4.SULLIES FABRICS 1910 Albertina Sisulu Rd 5.Rand Buttons Distributors and Dyers 10 Carr St
6.Mintys Tyres JHB City 39 Siemert Rd 7.Becker Street Wholesalers 34 Gerard Sekoto St 8.Oriental Plaza 38-60 Lilian Ngoyi St 9.DI Dadabhay cc 24 Market St 10.Naz's Fabrics Cc 168 Main Reef Rd
South African government funding and grants are focused on providing funding for business ventures that can make a difference to the economy.
FUNDING AGENCIES IN SOUTH AFRICA BY MOTLALEPULE PHORA
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DEPARTMENT OF TRADE AND INDUSTRY (DTI) The Department of Trade and Industry(DTI) – The DTI provides funding to qualifying businesses from a range of sectors.
NATIONAL EMPOWERMENT FUND (NEF) The National Empowerment Fund(NEF) – The aim of this organization is to support B-BEEE and previously disadvantaged individuals and communities. It offers a funding for start ups and expansion as a loan, equity funding.
NATIONAL YOUTH DEVELOPMENT AGENCY (NYDA) The National Youth Development Agency (NYDA) – NYDA provides enterprise funds for young entrepreneurs aged between 18 and 35 years old and aims to assist them in starting a business or growing an existing one.
ISIVANDE WOMEN’S FUND The Isivande Women’s Fund is an exclusively women’s fund provided to empower women with existing business. With funding, education and training the Fund aims to accelerate women’s economic empowerment with affordable, usable and reliable finance. KFW DEVELOPMENT BANK The KFW Development Bank as part of the KFW banking group is responsible for Financial Cooperation with developing countries. In terms of volume, this form of cooperation is the most important instrument in German development cooperation. LAND BANK
INDUSTRIAL DEVELOPMENT CORPORATION (IDC) The Industrial Development Corporation (IDC) – Under the IDC, there are multiple funds available offering financial support to start-up businesses needing capital for equipment, working capital and buildings. It also funds business expansion.
KZN GROWTH FUND The KZN Growth Fund Managers primary mandate is investment in infrastructure to promote economic development within the province. The Growth Fund endeavours to ensure an even spatial distribution of investment across the province.
The Land Bank offers a wide range of loans for all financial needs like buying land, equipment and working capital for agricultural projects. As part of the application you will need a business plan. TECHNOLOGY INNOVATION AGENCY (TIA) The Technology Innovation Agency (TIA) was established in 2008.The objectives are stimulating and intensifying technological innovation in order to improve economic growth.
SEFA Established in 2012, the Small Enterprise Finance Agency (SEFA) helps start-ups and small businesses. They will either fund grants or loans or help entrepreneurs access funding from other sources. SEFA services are designed to help micro, small and medium-sized business enterprises. Co-operatives and survivalist enterprises that need help to grow are especially encouraged to seek assistance. Loans from SEFA can range from as little as R500 up to R3 million, with the loans paid directly to owners. This direct payment is important in a business sector that is often not part of the traditional banking system. Micro, small and medium enterprises and co-operatives with a viable business plan can apply for a loan. SEFA staff will evaluate the application to determine the viability of the loan, and at what rate it can be repaid without damaging the company. E-mail: helpline@sefa.org.za Call centre: 086 000 7332 Website: http://www.sefa.org.za/ NEF
If you are directly involved in your business and need funding between R250 000 and R75 million, the National Empowerment Fund (NEF) may be able to help. It is mandated to offer financial and non-financial assistance to black-owned businesses. Funding decisions are guided by the Industrial Policy Action Plan across a variety of sectors. Startups can qualify for funding up to R10 million. The NEF also offers assistance for rural and community development, franchise finance and new industry development. E-mail: info@nefcorp.co.za Call centre: 0861 843 633 Website: www.nefcorp.co.za / www.nefbusinessplanner.co.za SEDA The Small Enterprise Development Agency – an initiative of the Department of Trade and Industry – is available to give guidelines and training to entrepreneurs and assist with the processes needed to access funds, such as the drawing up of business plans. E-mail: info@seda.org.za Call centre: 0860 103 703 Website: www.seda.org.za How to access services Eligibility for assistance is based on: -A completed application form and business plan by owner or manager -Ability to repay loan -Business must be registered -The business must operate in South Africa -Assessment of application will be done at a regional office closest to the business.
After due diligence is done, a committee decides on approval. Upon approval, before funds are transferred, applicants will be required to sign a contract acknowledging debt.
"t e b a k to s bo 's im in t e ey of so y"
@Apeshitlegs
INTERVIEW
NO MONKEY BUSINESS APESHIT LEGS
The captivating visuals that re-define Black Facing , the apex of afrocentric futurism
LUCIANA MALETE
What is Apeshitlegz about? Growing up we didn't always need toys. Some days we'd have the mind to flip through magazines and play imagination games where we'd claim we were the glamorous people we saw in them, we'd shout "ndim lo". We'd call dibs on cars, clothes, houses and even entire lifestyles. Dolphin is an artistic rendition of that young black child's imagination. This is a visual narrative of the black township kid's ability to dream of himself into realities that may seem somewhat out of touch with the truths that surround him.
More than anything, this black face without details portrays what I feel is a lack of significance of the black township boy's image in the eyes of society. An insignificant face drawing itself into prosperous realities.
WHAT IS ONE OF THE MOST ABSURD CONCEPTS YOU'VE COME UP WITH AS APESHITLEGZ? I ONCE DID A COLLAGE OF A WHITE LADY'S FACE BUT I CROPPED OUT HER FACE AND PASTED WHITE HANDS GRABBING ART PIECES AND ANGRY BLACK MALES AND FEMALES. WHAT I WAS TRYING TO COMMUNICATE IS THAT GALLERIES USE OR TAKE ADVANTAGE OF BLACK ARTISTS BECAUSE THEY ARE MAKING MILLIONS WHILE THE ARTISTS ARE STILL BROKE. AFTER I DROPPED THE CONTENT I WAS CALLED RACIST BY A FEW GUYS ON SOCIAL MEDIA.
What was the best reception you've received about your work off the internet? A random guy once told me that my work is unique yet very relatable to black kids, especially the 90's. That is something that I never thought would happen because I Sory Courtesy of sorysanle.com create stuff for me to feel good for a couple of hours but they look at it differently.
What was the concept or story behind th Instagram post? Change. The photograph is taken by one of my favorite photographers Sory Sanle He captures the changing landscapes of his city Bobo-Dioulasso as it became increasingly modern and globalized. Dressed in fashion inspired by their musical idols mixed with cultural attire. Where would you like to see your work i the next 5 months? In 5 months I would like to see my work being showcased in some galleries and also get features from different publications.
IG@Apeshitlegs
WH A T WAS Y O U R F I R S T C O N C E P T ? M Y F IRST C O N C E P T W A S A N I L L U S T R A T I O N O F M Y S ELF WIT H S U N F L O W E R S G R O W I N G O U T O F MY H E A D. I WA S G O I N G T H R O U G H C H A N G E S A T T HE T I M E, TRYING M Y B E S T T O A T T R A C T P O S I T I V ITY. W H E N I LOO K A T M Y S E L F N O W I ' V E A C T U A L L Y T U R NED INT O T H A T S U N F L O W E R . WH A T PART O F Y O U R W O R K D O Y O U W I S H P E O PLE C O U LD FOCU S O N ? I WA NT PEO P L E T O B E L I E V E A N D U N D E R S T A N D T H A T EVERY T H I N G Y O U P U T Y O U R T H O U G H T S ON, Y O U ARE AC T U A L L Y A T T R A C T I N G I T T O Y O U R L I F E. B E S T CREAT I V E A D V I C E Y O U ' D L I K E T O S H A RE F A M , CONSI S T E N C Y I S K E Y .
WH AT DO Y O U T H I N K I S M I S S I N G I N T H E C R E ATIVE I N D U S T R Y I N S O U T H A F R I C A ? I FE EL LIKE T H E S O U T H A F R I C A N I N D U S T R Y LACKS T H E BALLS T O S A Y " F U C K Y O U " . P E O P L E D O N'T H A V E THE C O U R A G E T O S T A N D F O R S O M E T H ING, B E C AUSE AS C R E A T I V E S W E S H A P E W H A T T HE W O R LD IS G O N N A B E A N D W H A T I T S G O N N A L OOK L I K E. WHEN Y O U S T A N D F O R S O M E T H I N G Y O U D R A W ATTEN T I O N F R O M N U M B E R S , L I K E N I K E DID T H E CAMPAI G N W I T H C A S T E R S E M E N Y A . I F E EL L I K E IF WE C O U L D S T AN D F O R C H A N G E , W E W O U LD B E T HE GRE A T E S T .
IQhawe Creatives
3
.ON
EUSSI
|9102
ENIZAGAM
EWAHQI
|
9102
ENUJJ
Meet "The Prodigy"
MAKOPA GRACE LETSOALO Makopa Grace "The Prodigy" Letsoalo is a
choreographer and creative specialising in afro pop
and afro fusion. Her work incorporates different art projects seeking to acknowledge dance as an art form rather than mere entertainment.
The Prodigy is the founding director and creative
for a movement called #ForTheCulture. The movement is a space that brings collaborations between young artists in different disciplines; these include performers, photographers, stylists, designers, models, writers and fine artists. The Prodigy is currently a student at the University of Witwatersrand doing her final year.
For The Culture Movement For the Culture movement is an art project which is
The project is one which catalyzes collaborations
mainly based on quarterly fashion walks
and other potential art projects; and gives artists
to
be
held
in
the
streets
of
planned
Braamfontein.
opportunities to make contacts which will help
These fashion walks work as our statement piece,
them with their careers.
which aims to draw people into a culture of art in
This project aims to disrupt how landscapes are
its different forms. This movement speaks to the way
in
which
young
backgrounds,
but
taken
thrifting
to
the
people
largely
from
different
disadvantaged,
culture
to
maintain
have and
create a way to represent ourselves in a range which
allows
us
to,
economic positions.
in
consideration
of
our
viewed in relations to our bodies, especially the youth(@invade_8) we address this through fashion and hence why the project takes place in the streets alongside dance performances. We want to expose creatives (models, photographers, designers ect) and their potential and this platform helps them to do so
IQHAWE | ISSUE 3
TAKE IT TO NIRVANA
"It is safe to let people go" By Nirvana Nokwe-Mseleku
NIRVANA :
LETTING GO NEED NOT BE A PAINFUL TASK NOR IT BE A PUNISHMENT.
"My love is constant. The love I feel is constant. I am at ease." Premonitory encounters, I would dream of him
Hypothetical: I got on the wrong taxi on purpose for the sake of movement. I got on a taxi that was going somewhere similar, but not to the place I needed to go. I got on the taxi knowing, maybe in denial or delusion and I got off where I didn’t need to be. But what did that teach me? I was in a panic I would not get there in time. I was in a panic I would not get there.
today and see him the next. “I saw him again friend, as protocol would have it.” This should
I release the urge to fight. I’m at peace. I
mean something, right? And what it means is
cannot be bothered. My love is constant. The
that weʼre going to reconcile and form anew,
love I feel is constant. I am at ease.
right? And that weʼre immensely attracted to
Letting go need not be a painful task nor it be
each other, right? Or that the stars are aligning
a punishment. Howard L Halpern wrote a
and ordaining some form of a union, right? Or
book called ‘How to Break Your Addiction to a
that I’m enough, finally, for the bruised and
Person’. One of the things highlighted is that
emotionally traumatized man I once claimed to
most addictions start with pain and end with
love me.
pain. If you note that most times, the cycles between pleasure and pain within toxic
As I stood on the corner of Seley and Siemert
relationships are drastic. Swinging from one
waiting for a taxi, I observed how the quantity
extreme to another, constantly triggered and
and quickness of them passing by me. I needed
triggering. Ego is defined as one’s sense of
a taxi going to Bree - two passed by that were
self-esteem or importance. The belief that
full. I, waiting in detachment and gentleness.
one does not matter or that one should
Over 20 passed by going to MTN taxi rank and it
matter can lead one into a state of constant
dawned on me that it was comforting to see a
compensation: “validate my importance by
magnitude of quantity thing, I needed the time,
being like this towards me or suffer under my
passing by constantly because any time now, it
sublime cruelty”. Vengefulness seems to
could be any of them”. It could be - the hook we
‘returnʼ the perceived harm inflicted. But is
hold on to. If there had been fewer, I wonder if I
the world really hurting you or are you
would have been more patient, more at ease
walking about with an open wound gushing
with the certainty of the arrival of what I needed.
blood expecting to be loved and feel that love consistently?
Much like drugs, people can have an inexplicable hook on us. But that hook has got more to do with us than it does with them because ‘itʼ or ‘theyʼ could be anyone. Attachment hunger is formed when we are not eased out of our understanding of the dynamics of our relationship with our parents when we are young. All relationships are based on the relationship we have with our parents. ‘Daddy issuesʼ is no blanket
"For now, stay at home, clean and heal your wounds"
term to cover the traumas involved in growing up. It does not do justice to the complexities of our wiring. We release the need to
To be the thing you truly need for yourself. I read somewhere that relationships are like mirrors - in relating to each other,
control the process of our letting go, for there can be great healing in enabling truth to be the driving forces of our journeys. And
we learn about ourselves. So how do we
lastly, gentleness, gentle,
let go?
gentle. Be very gentle with you. It will all be alright. For
We understand that everyone is on their
now, stay at home, clean
own journey and we allow theirs to
and heal your wounds.
envelop and ours to envelop naturally for the good of all. We acknowledge our strength to endure, to theoretically die and be born again. We stop believing our
I love you. Affirm: It is easy for me to let go. I am loved.
power, our validity, our happiness is out
I approve of myself and my
there - the “out there” we’re looking for
process.
is internal
God is the process.
THANK YOU PLEASE FOLLOW US
@iqhawemagazinne
