Clickstream Analytics An Introduction
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Introduction to Clickstream Analytics
Clickstream is a sequence of events that is generated by clicks on a website. If visitors on a website interact with the content through clicks or touch gestures, these events or actions are captured by the browser. The analysis of these captured events is called Clickstream Analytics. With Clickstream Analytics, analysts can understand the browsing patterns, amount of time spent, popular sections of the website among other information.
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Variants of Clickstream Analytics
Clickstream Analytics
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E-commerce Analytics
What is Clickstream Analytics? Clickstream Analytics focuses on web traffic.
Clickstream Analytics
Use Cases
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Clickstream Analytics functions at a server level. Some metrics tracked by Clickstream Analytics are number of pages served, load time for pages, time spent, page popularity among others.
Clickstream Analytics can be used in SaaS organizations that want to track conversion ratio from visitor to customer. It can also be used for blogs that want to offer personalized user experiences by analyzing browsing patterns.
What is E-commerce Analytics?
E-commerce Analytics
E-commerce analytics is not restricted to the analysis of only pages and visitors. E-commerce analytics analyzes products, categories, marketing channels, sales figures, and basket/cart analysis among others. The focus is on the customer and their likes/dislikes, the likelihood of purchase, and customer’s sentiments.
E-commerce analytics can be used to monitor referral traffic, take action on social media campaigns, sell customer-relevant products
Use Cases
E-commerce analytics is also important to analyze how customers are interacting with your website Targeted and relevant recommendations are important for e-commerce success.
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Clickstream Analytics With IQLECT
Clickstream Analytics solutions offered on IQLECT’s real-time analytics platform provides more impactful results and insights on your data. The Clickstream and E-commerce analytics solutions on the IQLECT platform are powered by superior Machine Learning and Predictive Analytics capabilities.
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