Personalization The Future of e-Commerce
Confidential Š IQLECT 2018
Understanding e-Commerce
ď śA key metric to gauge the success of any e-Commerce business is conversion. Understanding customer behavior patterns on an e-Commerce platform is important to optimize the experience. ď ś Customer experience is the most important factor that will spell success or failure of any e-Commerce business. Your users must find it easy to navigate and find what they want on the platform. This will boost retention and increase repeat visits.
Confidential Š IQLECT 2018
Problems Faced by eCommerce Businesses Here are a few of the major problems that e-Commerce platforms face in achieving success: •Inconsistent recommendation •Irrelevant search results •Lack of personalization Although e-Commerce platforms may be seeing high traffic to their sites, what they are missing is conversion and customer retention. It takes a strategic business plan and targeted marketing efforts to turn a failing e-Commerce venture into a successful, thriving one.
Confidential © IQLECT 2018
What to Focus on for e-Commerce Success Spend time to closely analyse your audience’s demographics.
Know Your Customer
Real-time Personalization
Confidential © IQLECT 2018
Understand what potential customers are searching for on the platform. This will enable you to make the online shopping experience more relevant to each prospective customer.
e-Commerce, being online is different from a brick-and-mortar shopping experience. Hence, personalization is key. Use real-time data to understand what your customer is looking for now, rather than what they were looking for one week ago.
Achieve e-Commerce Success With IQLECT
At IQLECT we have developed a sophisticated, real-time e-Commerce solution that works seamlessly with realtime data, allowing you to make the most of real-time personalization. Machine Learning and AI offer a powerful blend of predictive analytics on data about your customers.
Learn more at IQLECT
Confidential © IQLECT 2018