straw architects pitch deck presentation

Content

• Summary

• History & Background

• Vision, Mission, Aims and Objectives

• Products and Services

• Key personnel and Relationships

• Market Research

• Competitors’ Analysis

• Marketing Plan

• SWOT and Risk analysis

• Financial Highlights

• Innovation

• Viability

• Scalability

Vision Mission

Our Vision is to become one of the foremost sustainable architectural brands renowned for professional, cost-effective and quality service delivery in the UK.

Aim

Our mission is to demonstrate a safe, sustainable, and enriching way of living by providing low-carbon building designs and consultancy to businesses and individuals for a balanced and healthy environment within the UK, at cost-effective prices.

Objectives

We aim to promote the acceptance of straw buildings as a standard building material, build more affordable, eco-friendly and energy efficient buildings, and expand commercial capacity and stability of Straw Architect.

• To provide every client the satisfied service.

• To achieve £127,000 in revenue for its first financial year and £218,400 by the second year of operation.

• To build a R&D department

• To achieve a 12% yearly increase in our customer base.

• To engage and promote the knowledge of green building.

• To achieve an average of 45% increase in revenue over the first five years of operations.

• To achieve an immense online presence through strategic marketing plans.

• To grow STRAW ARCHITECT to become a brand to be reckoned with in the UK architectural industry .

Step1---Knowing straw buildings

Step2---Design process

Market research

In the past 10 years, there have been more than 2,000 projects using straw buildings. According to the data collected from various websites of straw bale building United Kingdom (SBUK) , more than 670 projects are under construction and completed before 2019. More than 470 projects were completed in 2015 . Prefabricated straw panels will sequence more than 166,000 metric tons of CO2 over the life cycle of buildings through increased energy efficiency. SBUK., (©2020). FOUNDER MEMBERS. [Viewed 8 October 2020]. Available from: https://strawbalebuildinguk.com/founder-members

95% 1-2 year

residential building

• Self-builders

• Home owners

5% 1-2 year

Nonresidential

• Schools

• Caravan clubs

• Temporary buildings

Competitor’s analysis

Name of Competitor Competitor overview Geographical location Difference Competitive Advantage

Straw Works Design cement-free foundations Todmorden and Totnes, UK

Unique value proposition

Straw works focus on commercial projects WHILE

Straw Architect focuses on residential projects.

VR technology

Straw Build Offers course training UK, Europe

Straw build projects are construction focused WHILE Straw Architect are design focused.

Exploring Ecococon panel market on city temporary buildings.

3d view effect solutions and virtual viewing experience for better customer experience

Semmes & Co. Builders, Inc

Use of rice straw since 1978 California Semmes & Co. Builders, Inc's market is in the eastern United States. WHILE

Straw Architect’s market is in England

New materials, with new technical support.

Connect Clients with local straw bales for free

Technical support solutions during and after construction.

Free consultation on green building

Huff and Puff Construction Ltd

Making Car Tyre Foundations, Plastering with Clay and Lime training courses

Southern England

Huff and Puff Construction Ltd provides consulting services for consulting on issues during the construction process WHILE Straw Architect's consulting services consist of consulting on design drawings and verification of some data.

Huff and Puff Construction Ltd uses a traditional straw bale design. Straw Architect provides design solutions for straw bale and straw panel.

Customization and personalized design service

The use of affordable and available straw panels

We offer free consultation appointments for the first-time clients.

On-site design and Live video of the whole process

Marketing plan

• To achieve impressive yearly increase in revenue.

• To obtain strategic business partnerships.

• Create customer awareness and brand popularity.

• To achieve a monthly increase in the number of lead generation

• To achieve increase in monthly sales volume.

Strengths

• Vast experience in sustainable architecture.

• VR experience for clients.

• Extensive travel and research within outside of the UK, making our business update.

• Affordable materials (Straw).

• Innovative technology.

• Technical support solutions during and after construction.

Opportunities

• Growing and available market

• Legalization and increased awareness in UK.

• Increase user demand due to British government's subsidy program for the installation of energy-saving facilities.

• Unlimited possibilities for new and better architectural concepts through R&D.

Weaknesses

• Not many people know and accept the straw material.

• Bad weather conditions may affect the storage of straw.

• The current technology does not yet have the ability to build tall Straw buildings

SWOT and Business analysis

Risk1(high): Unfamiliarity of product: straw materials for buildings

Solve: Carry out commercial promotion/ Make models to let customers feel our design and products./Make informative animation videos./Mortgages possible/

Risk2 (high): Humid climate

Solve: Help clients control the straw quality./use straw panels

Risk3 (medium): Operational inconsistency

Solve: Ensure clients are strictly followed up with details about the job.

Threats

• Stiff competition.

• Fluctuation in building material prices.

• Entrants of new businesses into the market.

• Not all urban areas are suitable for straw buildings.

• BREEM certification requires more of theoretical modelling rather than performance.

Risk4 (medium): Vulnerability to large companies in the industry.

Solve: We will have a focused marketing plan which will enable us to secure a sustainable position in the market.

We will hold a significant and profitable market share through our strategic operational model.

Risk5 (low): Suppliers’ failure

Solve: We will develop a comprehensive supplier’s management policy

Viability Summary

• Commercial capacity : Residential building: Package A: 34.04 million people.

Package B: high demands for new home.

Package C: 20.25 million houses.

• Commercial building market: 2,000 projects using straw buildings in UK.

For schools: £1bn to fund 50 school building projects in England 2021. For caravan clubs: 2,500 caravan clubs in UK. For temporary building: straw panels can be used to quickly build temporary houses.

• Quality requirement:

Food: organic, no added sugar, no palm oil, dairy free, gluten free, Vegan Skin care products: no essential oil, no drying alcohols, no silicones, no SLS, cruelty free House : plant based, zero waste, zero pollution, natural ingredient, 100% recyclable, Non-toxic ， fast deliver Straw Architects : 100% passion，100% care clients, 100% care service, 1% of alumni contribution, zero template, zero complain.

• Money guarantee: The pre-start cost is £ 26,100. The initial investment is not a lot. I can fully afford with my personal savings. Even if I really failed to start a company, I will back Shanghai to work again. I believe that an architect with 5 years of work experience earning 25,000 in Shanghai is an average salary. Therefore, I just lost one year of working time, but I believe this is an extraordinary experience in my life.

• Technology Update

• Confident : I believe that my efforts will get a lot of support and create potential customers base. For example, I did a small improvement to the gym two months ago. I got 72 compliments.

Scalability Summary

3-5 YEARS

NEW MATERIALS

Our company will adopt other green materials，

INVESTMENT

Profits will be reinvestment

R&D

Our company will establish our own products line.

KEEP COMMITMENT

Touch the ground lightly. keep a healthy lifestyle.