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A mighty flame followeth a tiny spark. ............................- Dante Alighieri I quote a poem from Dante Alighieri to interpret my design concept. About design, from magnificent architectures, elegant products or furniture, to delicate posters and books, all the design objects derive from an initial concept: the moment of inspiration. I describe it as “a tiny spark”. The sparks glitter in designers’ mind, as beautiful as immense starry night. However, only the moment of inspiration cannot constitute the entity, so the following concept development and research are the more essential factors to realize design. This is a process which needs designers to perform their perseverance, elementary skill and comprehensive knowledge. Furthermore, over hundreds of concepts, only one may become realized. The situation seems like a picture that a myriad of stars surround the moon. For me, romantic inspiration and rational research are both fascinating. Therefore, I develop the visual presentation of my portfolio from the concept of starry night. In the portfolio, I explain my design process because each work has their tiny sparks. On the road I pursue advanced studies, these works will follow me to become refined. Eventually, I hope those who reading the portfolio may join my journey. Keep going.
Spring 2012
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YEN HSUAN SHIH 施顏萱
1988/9/4 +886 939-538-360 keraia94@gmail.com www.shihyenhsuan.com EDUCATION 2011 National Taiwan University of Science and Technology, Deptment of Industrial and Commercial Design 2007 Taipei Municipal Zhongshan Girls High School EXPERIENCE 2011 Franz Collection Inc.: Contract Project Staff of Franz Award 2010 Industrial Technology Research Institute: Internship 2009 Taiwan Design Center: Internship EXHIBITION / CONFERENCE 2011 Taipei World Design Expo – Work Exhibited IDA Design Congress, Taipei - Participated Young Designers’ Exhibition – Work Exhibited 2010 2nd International Service Innovation Design Conference, Japan - Thesis Selected AWARD / ACHIEVEMENT 2011 Taiwan Qualia Product Design Competition - Notable Work The Phi Tau Phi Scholastic Honor Society of R.O.C. - Selected Honorary Member National Palace Museum: Cultural Creativity Design Competition - Notable Work 2010 National Palace Museum: Cultural Creativity Design Competition - Notable Work The 8th Atona Case Competition - The Top 75 Selected 2009 The 5th Campus Make-Up Competition - Notable Work National LED Products Competition - Product Selected 2007 Undergraduate Selection of NTUST- 1st Place Ranked
PRODUCT DESIGN The Emperor’s Tea Cup
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Pumpkin Design
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Wishes
iDiscover
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Ripple Light
Brand Collection
OTHER WORKS
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Paper Age
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Web Design
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Marker Sketch
Poster Design
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Rendering Skill
Picture Book
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01 The Emperor’s Tea Cup The Emperor’s Teacup is a tea set which concept derives from an ancient king in China, Emperor Qianlong. We transform the historical story into novel product design. The product is chosen to be sold at National Palace Museum from 2012.
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Long time ago, the Emperor Qianlong of Chin Destiny was fond of tea, and there was a humorous dialogue between the emperor and the courtier in their daily lives. One day, the loyal courtier said “Country won’t exist without the king.” , then the emperor smiled at him, and replied “But, the king won’t exist without tea!” Nowadays, we designed a series of teacups by the name of “The Emperor’s Teacup” which its design concept came from the emperor hat. Furthermore, we hope that everyone drinking tea may feel good, as the ancient emperor, while using the product. Emperor Qianlong liked drinking tea, collecting treasures, so these paintings and calligraphies he collected were usually with royal stamp. Therefore, we designed a stamp pattern on The Emperor’s Teacup and then told a story to all the users: “You’ll feel that you have the treasure contentedly when you hold these teacups. The left third photo is the product preparing to be sold in National Palace Museum.
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02 Wishes The vase Wishes derives the concept that I hope my family and friends well and world peace. In the past, Chinese people preferred to apply “Ruyi� patterns to daily objects, including of architectures, furniture and cloths.
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PROCESS To fit the initial design concept, I prefer to create the surface of Wishes which is smooth as jade. I tried different materials on the process of making the model. At first, I chose to apply glasses but it faced some problem. Therefore, I changed to use a material which is like porcelain to show the classical beauty of the vase Wishes.
Nowadays I design a vase by the form of Ruyi. Because the Chinese letter of vase sounds as the same as “peace�, it represents our wishes for peace that people put flowers in the vase Wishes. The design process comes from the research for traditional Chinese pattern, such as Ruyi and Lucky Cloud. I want to interpret ancient form in a modern light. The reason I choose vase for my design object is its beauty and usage both in the past and nowadays. I try to create a fusion of old culture and new life style.
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The work wins a prize in a design competition held by National Palace Museum and has a chance to become product sold in Taiwan.
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Final package design Modeling process Glasses Model Rendering Image
03 Ripple Light Ripple Light is the union of the tea table and the light source furniture, suitable for use next to the sofa, bed side, or any corner in the home. The design concept derives ripples on water surface glittering and reflecting sunlight.
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DEVELOPMENT After the observation, we defined the problem and conducted research about furniture design, then trying to figure out the best design solution. We made sketches to combine different styles and forms in order to advocate the advantages of Ming dynasty furniture and modern environments. We wanted to design a product that can express “changing times”, so at last we decided on “the ripples” subject concept, taking the image of ripples spreading as an analogy of relationship between light and time. Using observation of people reading, drinking tea, or resting, often need light and a space to put things, we combined the two needs, and using classical Ming dynasty furniture to improve it into a modern product.
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DETAILS The cambered surface on the wood lamp cover is like the mark of water droplets, from top to bottom, showing the flow of fiber optics. Just use the feet to step on the switch to turn on the fiber optics, the bottom of the wood table expresses a retro atmosphere. The round wood table was a reincarnation of the Ming dynasty fragrance table, from a place to put an incense burner to the modern city life. Ripple Light lights up a space, and also arouses you and I to think of the ancient exquisite feeling.
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PROCESS The manufacture of Ripple Light has two parts, one is the portion of light, another is the portion of table. The underneath wood table follow the classically artistic skill, tenon, which was used to produce furniture in the past. One of the advantages of tenon is the uselessness of nails. Ripple Light was exhibited in YODEX (Young Designers' Exhibition) and Eslite Bookstore, the work attracted some business men’s interests at that time. It also won the prize in Taiwan Qualia Product Design Competition in 2011.
04 Pumpkin Design The conce pt of Pumpk in D e sig n i s bringing pleasure and expectation to all the users in every moment in daily lives. Also, Pumpkin Design is a teamwork project. In the scenario, we found a studio and design a series of home appliances for our proprietor.
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What’s Pumpkin Design? The idea comes from “trick or treat” and we reinterpret it by the point of view of designers. In other words, all the members in this design studio must to have a curious and lots of ideas about mischief. Our service items include product design, CIS design, and graphic design and so on. The advantages of Pumpkin Design are not only comprehensive market research and project planning, but also talented designers. In Pumpkin Design, I’m a design planner be responsible for planning and proposal. RESEARCH We found a brand by the name of YOPO and design a set of coffee machine and toaster after the following market research, as STP analysis: segment, market targeting, and positioning. We focus a young group of middle class and design products as medium priced but classic flavor.
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BRAND STORY The concept of YOPO derives from early birds. Let’s start your own urban life in a pleasurable morning with early bird sounds. YOPO Design provides a series of stylish home appliances to accompany all the users in daily lives. We observe user experiences and decide not to change original use process. Therefore, YOPO design comes from providing users better experiences while not functional innovation. We hope that these products we designed will be suitable different kinds of home environments and keep in style.
DEVELOPMENT The contrasting colors of YOPO Design products are the characteristics which we are inspired by birds in Taiwan. Meanwhile, we want to encourage users in the beginning of a day by bright colors.
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05 iDiscover iDiscover is a new type of toy combining camera functions and built-in library for plant identification. With the mode of parent-child games, iDiscover helps children learn the plant species in our living environment. The more we learn from nature, the richer our lives are.
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iDiscover is a new type of toy which combines camera functions and built-in library for plant identification. With the mode of parent-child games, iDiscover helps children learn the plant species in our living environment. The more we learn from nature, the richer our lives are. 1.
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OPERATION STEP 1. Focus on the plant to take a photo. 2. iDiscover identifies the species of plants. 3. The touch screen provides information. INTERFACE DESIGN a. Camera Interface b. Photo Bowser c. Library for Identification d. Bluetooth Interface
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iDiscover is like a child's friend, so that children can play outside with it and learn from nature at the same time. It can also be a group of two parts. When families go hiking, kids can compete with parents for the number of plant species found in the place.If children cannot read the contents of iDiscover, they will be able to ask questions to their father or mother. In the process, iDiscover promotes parentchild interaction and achieves the effect of learning by playing.
06 Brand Collection Brand Collection is a project which we design products that may be produced and sold in the future for a famous brand, Hermes. Besides, our design concept is the fusion of ancient oriental style and romantic Paris style.
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We understand this famous and fabulous brand, Hermes through analyzing its product line and history. Then, we find that there are full of delicate and elegant elements in Hermes style. The investigation shows the color of Hermes products over the past four years.
We made some images for the charming brand, Hermes, including of posters, slogans, image board and mind mapping. The previous researches are helpful for us because we clearly knew what color and symbols we should choose by analyzing the brand.
Therefore, we design a series of tableware, and the theme is “Wandering China�. The concept comes from promotion marketing of Hermes in China in recent years, and then we adopt Chinese Zodiac animals of 2011 to design patterns.
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07 Paper Age The name of Paper Age comes from cramming life style in Asian countries. Some happy memories in childhood are replaced by testes and papers nowadays. The purpose of the exhibition is providing a chance to rethink.
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SOCIAL ISSUE We planned the exhibition to advocate a different education. We visited the cram school, collecting used test papers and academic books, and then we reproduced these materials by the method of shredding and gluing. After the process, we present a new toy, a cockhorse familiar to all of us, with a different perspective and explanation. On the surface of the cockhorse, you may see questions and formula clearly, which imply that our childhood has been stressed with endless tests and exams. Therefore, we named the exhibition project “Pager Age”.
PROCESS We made draw ing s to ensure for m, s c ale and proportion. As to the exhibition design, we collected many stereotypical questions of true-false testes, some of which were quoted from the real database of elementary school in Taiwan, and we printed them on the wall.
EXHIBITION
We hope that people will wonder if these questions have correct answers indeed when visiting the exhibition. In addition, we provide several areas arranged with frames in order to let visitors touch the materials made of used papers.
It is the exhibition in Taipei World Design Expo in 2011. The main idea of the project is “Search”. We are a team composed of eight young designers. While developing the design concept, we tried to search for the same images of childhood. Astonishingly, we found that these images about childhood we thought of before had no longer existed such as playing in the park, wandering in countryside and so on. What replace those imaginary memories are "real memories", like undone test papers, all kinds of academic books, and cram schools day after day...... That’s the initial concept of Paper Age.
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08 Marker Sketch Designers can make drawing by hand or use a computer in this computer era, but I still enjoy every time that I practice drawing techniques. Above all, I believe drawing is a irreplaceable part of product designing. Pick up markers, and then enjoy it!
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Marker Sketch 01
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Marker Sketch 02-03
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Marker Sketch 04-07
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09 Rendering Skill Rendering is a basic skill in computer graphic area. I like to use software to create virtual image and environment because that makes me feel nothing imp ossible. The world of computer graphic is infinite if you focus on it.
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3D Rendering 01 25
2D Rendering 02-05
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10 Web Design The web design project is my personal portfolio website in 2009. Its theme is “Flaneur�, which means travelers strolling in freedom. For me, design is like strolling in a countr y of imagination and the website is my logbook. I wish all of you a pleasant journey.
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Web Page for 800Ă—600 Pixels
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11 Poster Design It’s the design project for building a brand by the name of “TastyTimes”. In this case, I try to present the fusion of traditional culture and modern styles by the method of reinterpreting Chinese poetry.
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I design a series of business cards, envelopes, letters, packages, out-of-home media and posters in the same style. Meanwhile, I make these posters into a booklet. The theme of the booklet is four seasons I reinterpret by Chinese poetry. For instance, the emotion of spring poem is expecting to meet friends, and the emotion of summer is missing your lovers.
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12 Picture Book “Lost in Forest� is a picture book of short stories. The story is about a lost boy walking in the forest and how he finds friendship and himself in the end.
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Picture Book of 12 Pages Water Color / Pencil / Pastel / Crayon
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DETAIL & DISCRIPTION 01
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Designer | Yen-Hsuan Shih Concept Development Sketch Drawing Model Making Final Proposal
Designer | Yen-Hsuan Shih Creation Date | 2011 June Material | Porcelain / Glasses Dimension | L150×W110×H110mm
Designer | Yen-Hsuan Shih Concept Development Sketch Drawing Model Making Final Proposal
Designer | Yen-Hsuan Shih Concept Development Sketch Drawing Visual Identity Poster Design
Designer | Yen-Hsuan Shih Creation Date | 2010 March Material | Plastic, etc Dimension | L100mm, H177mm
Co-designer | Cha-Yin Chang Creation Date | 2011 March Dimension | Φ390mm, H1300mm Material | Solid Walnut Wood Wood Adhesive Skin Stainless Steel ABS
Co-designer | Teamwork Project Creation Date | 2010 May Material | Plastic, Stainless Steel Dimension | H230mm & H190mm
Co-designer | I-Chun Hung Creation Date | 2010 December Material | Porcelain Dimension | Φ95mm, H68mm
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Designer | Yen-Hsuan Shih Concept Development Pattern Design Final Proposal
Designer | Yen-Hsuan Shih Concept Development Sketch Drawing Final Proposal Model Making Exhibition Design Team Leader & Curator
Co-designer | I-Chun Hung Creation Date | 2010 June Material | Porcelain
Co-designer | Teamwork Project Creation Date | 2011 October Material | Paper, Wood Dimension | L100, W30, H68cm
Thanks to everyone Thanks for everything 2012 Spring
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施顏萱 Yen-Hsuan Shih +886 939 538 360 keraia94@gmail.com www.shihyenhsuan.com
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