3 minute read
New partnerships, sustainability initiatives and a new showroom for Superheat Electrical
Paul Mark shares what’s on the agenda for the Hamilton-based company
While the team has previously focused on contracting jobs from companies such as Cushman & Wakefield, Superheat Electrical is expanding into the residential sector this year.
“To accommodate this expansion, we made the strategic decision to lease a property that serves a dual purpose as both a workshop/warehouse and a showroom,” says Paul Mark, director at Superheat Electrical and Air Conditioning. “The workshop area is dedicated to internal company operations, providing a space for regular toolbox meetings, discussions about concerns, and addressing health and safety issues. This ensures our team is well-equipped and informed to deliver top-quality services to our customers.”
On the other hand, the showroom has been designed to specifically cater to customers’ needs.
“It serves as a welcoming space where customers can visit us and engage in personalised discussions about their heat pump or electrical requirements. Whether they need a repair, maintenance or an upgrade for their heat pump, or seek electrical solutions for their home or new build, our showroom offers the perfect setting for one-on-one consultations.”
In the showroom, customers can expect to see a diverse range of options including Hitachi, Daikin, Gree, Mitsubishi and Panasonic.
“We have strong partnerships with leading brands, including our recent full partnership status with Hitachi. Featuring Hitachi prominently allows customers to experience the exceptional quality and advanced features of their products,” says Mark.
With homeowners being a new customer base for Superheat, the team will be participating in the Waikato Home and Garden Show later this year.
“It marks our debut appearance at this prestigious event. This allows us to showcase our brand and connect with a wider audience in the Waikato region. Our goal is to present our expertise and innovative products to homeowners and builders attending the show.”
It will also serve as a way to showcase Superheat’s commitment to sustainability and energy efficiency, with a new initiative with Simple Green New Zealand launched to support its sustainability goals and reduce its environmental impact.
“The partnership with Simple Green New Zealand is an important step towards realising these goals,” says Mark.
“Simple Green is a renowned provider of environmentally friendly cleaning products and solutions. By partnering with them, we can access and utilise their sustainable cleaning products, which align with our commitment to reducing chemicals and minimising our ecological footprint.
“Superheat has recently embarked on multiple projects that showcase our dedication to sustainability. Specifically, we have been focused on upgrading outdated heat pumps to advanced technology heat pumps from leading brands that share our commitment to sustainability. This upgrade not only enhances energy efficiency and reduces carbon emissions but also brings about any cost savings and overall comfort for our customers.” superheatelectrical.co.nz
