Iriedaily Spring / Summer 2012 Lookbook

www.iriedaily.de • info@iriedaily.de • IRIEDAILY is a trademark of W.A.R.D. GmbH. Styled in Berlin

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Every once in a while you just feel this itch for a road trip with lots of stops, knowing that joy will be found not in finishing an activity but in doing it. Doing these kind of trips with the ones close to your heart makes you realize once and for all that a journey is best measured in friends rather than miles. It’s a family affair. With the arrival of the first warm shafts of sunlight the IRIEDAILY skateteam left the city, hassle and egos behind in order to search for the perfect ditch to skate. During this trip old friends were met and new ones were made while skate-sessions turned into BBQ’s and daydreams became reality. To be continued. No doubt about it. Life’s a ditch & and then you smile.

THE TEAM Valeri Rosomako Roland Hirsch Anna Kruse Florian Bodenhammer Nino Ullmann Sven Kanclerski Daniel Krassowski

THE CREW Henrik Biemer (Fotos) Jonathan Peters (Film) Martin Ziertd (Session Keeper) Sam Schulze (TM)

www.iriedaily.de • info@iriedaily.de • ,5,('$,/< LV D UHJLVWHUHG WUDGHPDUN OLFHQVHG WR : $ 5 ' *PE+. Styled in Berlin

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Iriedaily Spring / Summer 2012 Lookbook

Published on Jul 13, 2011

W.A.R.D.-GmbH

We’ve been tracing our feet in the sand for hours, and every crease in the surface below blossomed into lush miniature forests. We were chasing rainbows during these days while cruising through the urban valley of dense miracles. Not too long ago I was having flashbacks to when things were easier, now everything feels just right because I have to squint my eyes against the sun. Anything unease faded away like a polaroid picture and discussions made room for subtle background noises and daydream. We haven’t even left the city yet. Unlike other trips, Berlin takes you on a bona fide journey of self-discovery through a rare and unexpected mix of inflationary green and concrete can¬yons. The cognition you’re going to extract from it will most definitely not be simply good or bad… because as Plato already said it: “This city is what it is because our citizens are what they are“. So come on and join this trip. And let Iriedaily be your guide. Don’t wait. The time will never be just right.