We‘re living in funny times, my friends. Recession. Pandemics. Lady Gaga. Seems as if the glass is finally half empty. So what you gonna do about it? You could join in the maudlin ramblings and lose yourself in rather elaborate Yes We Can-cissyness or you can read the signs as being the perfect opportunity to set aside all reservations once and for all. Feel invited to another IRIEDAILY joyride. Ping-pong. Bike Polo. Skateboarding. Clubbing. Or simply hanging out with those close to your heart. Reckoning the world as your oyster can be so easy and IRIEDAILY is your humble master of ceremony at this year‘s block party. Anything‘s possible, nothing‘s binding. IRIE fashion is claiming back the streets via synapse-tickling colourways and a new excellence in designs and graphics. Having found inspiration through street sports, contemporary art, high-end and the 24/7 downtown dirtbomb disco that is our beloved city, IRIEDAILY keeps Berlin‘s wheels spinning round like an old 78.
