Irish Pubs Global VFI Feature

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COME JOIN JOIN COME 29th September 2013 29th September 2013 29th September 2013 29th 29thSeptember September2013 2013 VIP Welcome Reception VIP Welcome Reception VIP Welcome Reception VIP Welcome Reception Abarbecue barbecue event hosted the event hosted byby the AAbarbecue event hosted by the A barbecue event hosted by the VFI and LVA. An opportunity VFI and LVA. An opportunity VFI and LVA. An opportunity VFI and LVA. An opportunity network and mingle with peers toto network and mingle with peers to network and mingle with peers to network and mingle with peers from all over the world. from all over the world. from all over the world. from all over the world.

30th September 2013 30th September 2013 30th September 2013 30th 30thSeptember September2013 2013 Keynote Speaker: Kingsley Aikins Keynote Speaker: Kingsley Aikins Keynote Speaker: Kingsley Aikins Keynote Speaker:and Kingsley Aikins Global networking and the power and Global networking and the power and Global networking the power and Global networking and the power and potential the Irish Diaspora. potential ofof the Irish Diaspora. potential of the Irish Diaspora. potential of the Irish Diaspora.

THERE ARE OVER THERE ARE OVER THERE ARE OVER THERE ARE OVER 4,000 IRISH PUBS 4,000 IRISH PUBS 4,000 IRISH PUBS 4,000 IRISH PUBS OUTSIDE OF IRELAND, OUTSIDE OF IRELAND, OUTSIDE OF IRELAND, OUTSIDE OF IRELAND, THE MOST POPULAR THE MOST POPULAR THE MOST POPULAR THE MOST POPULAR PUB NAME PUB NAME PUB NAME ISISIS PUB NAME IS “MOLLY MALONE’S” “MOLLY MALONE’S” “MOLLY MALONE’S” “MOLLY MALONE’S”

Building Strong Revenues &Traffic Traffic Building Strong Revenues Building Strong Revenues &&Traffic Building Strong Revenues & Traffic • Best Practices Forum • Best Practices Forum • Best Practices Forum ••Marketing/Social Best Practices Forum Marketing/Social Media Media PRPR •• Marketing/Social Media PR ••Interactive Marketing/Social Media PR Interactive Customer Relationships Customer Relationships •• Interactive Customer Relationships • Interactive Customer Relationships •The The power suggestion: how upsell power ofof suggestion: how toto upsell •• The power of suggestion: how to upsell • The power of suggestion: how to upsell Reducing Cost, Managing Waste Reducing Cost, Managing Waste Reducing Cost, Managing Waste Cost, Managing Waste •Reducing The ideal Irish Pub Kitchen The ideal Irish Pub Kitchen ••The ideal Irish Pub Kitchen • The ideal Irish Pub Kitchen • Inventory Control 2013 Inventory Control inin 2013 ••Inventory Control in 2013 • Inventory Control in 2013 •Planning, Planning, Hiring &Development Development Hiring •• Planning, Hiring &&Development •with Planning, Hiring & Development with the right team the right team with the right team with the right team Financial Management Financial Management Financial Management Financial • Systems &Procedures Procedures –Cash Cash Control Systems&&Management Control •• Systems Procedures ––Cash Control • Systems & Procedures – Cash Control •Electronic Electronic Remittances Remittances •• Electronic Remittances ••Optimising Electronic Remittances Optimising your POS Real-Time your POS inin Real-Time •• Optimising your POS in Real-Time • Optimising your POS in Real-Time •Real Real Lforum forum •• Real PP&P&L&Lforum ••The Real P &Business LBusiness forumModel The Pub Model Pub •• The Pub Business Model –– – •Understanding The Pub Business Model – ininthe Understanding profitability the profitability Understanding profitability in the Understanding profitability in the Irish Pub Irish Pub Irish Pub Irish Pub Interactive Workshops Interactive Workshops Interactive Workshops Interactive Workshops •Cocktail Cocktail Challenge Challenge •• Cocktail Challenge • Cocktail Challenge •Whiskey Whiskey Tasting Tasting •• Whiskey Tasting • Whiskey Tasting •Cooking Cooking Demonstrations Demonstrations •• Cooking Demonstrations ••Owner’s Cooking Demonstrations Owner’s Workshops Workshops •• Owner’s Workshops • Owner’s Workshops •Manager’s Manager’s Workshops Workshops •• Manager’s Workshops • Manager’s Workshops


US US

US US

THE LARGEST INTERNATIONAL GATHERING LARGEST INTERNATIONAL GATHERING OFTHE IRISH PUB OWNERS & MANAGERS THE LARGEST INTERNATIONAL GATHERING

THE LARGEST INTERNATIONAL GATHERING OF IRISH PUB OWNERS & MANAGERS THE LARGEST INTERNATIONAL GATHERING THE LARGEST INTERNATIONAL GATHERING THE LARGEST GATHERING OF IRISH PUBINTERNATIONAL OWNERS & MANAGERS THE LARGEST INTERNATIONAL GATHERING OF IRISH PUB OWNERS & MANAGERS THE LARGEST INTERNATIONAL GATHERING OF IRISH PUB OWNERS MANAGERS OF IRISH PUB OWNERS &&& MANAGERS OF IRISH PUB OWNERS MANAGERS THE IRISH PUBS GLOBAL GATHERING EVENT IS A FULL PROGRAMME THE IRISH PUBS GLOBAL GATHERING EVENT ISEA FULL W ITH WORK S H O P S , PA NE LS A ND SOCIA L EV N TS . PROGRAMME OF IRISH PUB OWNERS & MANAGERS THE IRISH PUBS GLOBAL IS A. FULL PROGRAMME WITH WORKSHOPS, PA N ELGATHERING S A N D SOC I AEVENT L E V E NTS THE IRISH PUBS GLOBAL GATHERING EVENT IS A FULL PROGRAMME WITHIRISH WORKSHOP S, PA N N EL EL AN ND D SOC SOCEVENT A LL EE VV EEIS NTS . THE PUBS GLOBAL GATHERING A .FULL PROGRAMME WITH WORKSHOPS, PA SS A II A NTS WORKSHOP S, THE IRISH PUBS GLOBAL GATHERING EVENT PROGRAMME THE IRISH PUBS GLOBAL EVENT A PROGRAMME THE IRISH PUBS GLOBAL GATHERING ISAFULL AFULL PROGRAMME WITH WORKSHOP S, PA NGATHERING EL S A N D SOC I AEVENT L E VISEISNTS . FULL WITH WORKSHOP S, PA N EL S A N D SOC I A L E V E NTS . WITH WORKSHOP S, PA N EL S A N D SOC I A L E V E NTS . WITH WORKSHOPS, PA N EL S A N D SOC I A L V E NTS . THE IRISH PUBS GLOBAL GATHERING EVENT IS A FULL PROGRAMME W I T H W ORKSH OPS, PANELS AND SOCI AL E V E N T S .

1st1st September September2013 2013

1st September September 2013 2013 1st 1st September 2013 1st September 2013 September 2013 1st September 2013 1st September 2013 Fundraising & Investment 1st September 2013 Fundraising & Investment Fundraising & Investment

& Investment • Fundraising Best Practices Forum: • Best Practices Forum: Fundraising &Forum: Investment ••Raising Best Practices Capital Best Practices Fundraising Fundraising &&Forum: Investment Fundraising &Investment Investment Raising Capital • Best Practices Forum: Raising Capital • •Best Where to go? Business Plans Raising Capital Fundraising & Investment Best Practices Forum: • Practices Forum: • Best Practices Forum: • Where to go? Business Plans Raising Capital Where to go? Business Plans and Financial Proformas ••Raising Where to go? Business •Raising Best Practices Forum: Plans Capital Capital Raising Capital • Where to go? Business Plans and Financial Proformas and Financial Proformas Negotiations –Business Landlords, and Financial Proformas Raising Capital Business Plans •• •Where totogo? Plans •Where Where togo? go? Business Plans and Financial Proformas • Negotiations – Landlords, • Negotiations Landlords, Investors and more •and Negotiations –Proformas Landlords, •and Where to–go? Business Plans Financial Financial Proformas and Financial Proformas •Franchising Negotiations –more Landlords, Investors and Investors andand more your Irish Pub Investors and Financial Proformas •• •Negotiations – –more Landlords, •Negotiations Negotiations –Landlords, Landlords, Investors and more • Franchising your Irish Pub •Investors Franchising your Irish • Franchising your Irish Pub •Investors Negotiations – Landlords, and more and more Investors and more Pub • Franchising your Irish Pub

Investors and more your Irish Pub • •Franchising your Irish Pub •Franchising Franchising your Irish Pub Innovative Marketing • FranchisingMarketing your Irish Pub Innovative Innovative Marketing • Innovative Menu Engineering, Consumer Innovative Marketing Marketing • Menu Engineering, Consumer Marketing Innovative Psychology &Marketing Anticipating •Innovative Menu Engineering, Consumer Innovative Marketing • Menu Engineering, Consumer •Demand Menu Engineering, Consumer Innovative Marketing Psychology & Anticipating Psychology & Anticipating Menu Engineering, Consumer • •Menu Engineering, Consumer •Demand Menu Engineering, Consumer Psychology & Anticipating Psychology & Anticipating •Demand Menu Engineering, Consumer • Psychology The Rise of Craft Beer & the Psychology & Anticipating & Anticipating Psychology & Anticipating Demand Demand •• Impact The Rise of Craft Beer & the Psychology & pub Anticipating onofyour The Rise Craft Beer & the Demand Demand Demand • The Rise of Craft Beer & the pub Impact on your pub • The Rise of of Craft Beer &&the Demand Creating events around your Impact on your pub The Rise of Craft Beer & the •• •The Rise Craft Beer the • The Rise of Craft Beer & the pub Impact on your pub Creating events around your • The Rise of Craft Beer & the Impact on your pub • ••Sharing success stories – Creating events around your Impact on your pub on events your pub Impact on your pub –your pub •Impact Creating around pub Sharing success stories Impact on your pub innovative Irish pubs • Sharing success stories –your • Creating events around your pub events around pub • ••Creating events around your pub •Creating Creating events around your pub Sharing success stories – innovative Irish pubs •Sharing Creating events around pub Irish pubs • Sharing success stories –– – your success stories • •Sharing success stories •innovative Sharing success stories – Irish pubs • innovative SharingIrish success stories – innovative Irish pubs innovative pubs innovative Irish pubs innovative Irish pubs innovative Irish pubs Entertainment Programming Entertainment Programming • Entertainment Music – the role ofProgramming live music in Entertainment Programming ••creating Music – the role of live music music in in atmosphere Music – the role of live Entertainment Programming Entertainment Programming Entertainment Programming Entertainment Programming • Entertainment Music – the role of live music in Programming creating atmosphere

Authenticity && Positioning Authenticity Positioning Authenticity & Positioning Authenticity & Positioning •• Irish pub design & build: key key criteria DINNER & AWARDS Irish pub design &build: build: criteria GALA GALA DINNER & AWARDS & &&Positioning •Authenticity Irishto pub design key criteria criteria GALA DINNER &&AWARDS AWARDS how be successful • Irish pub design build: key GALA DINNER & Recognising Excellence Innovation Authenticity Positioning Authenticity &&Positioning Authenticity & Positioning how to be successful Recognising Excellence & Innovatio •Twinning Irish design & Pub build: key criteria howpub to be be successful GALA DINNER & AWARDS Recognising Excellence & Innovation Innovation your Irish abroad how to successful inRecognising our Industry. Authenticity & Positioning Excellence & Irish pub design & build: key criteria ••• •Irish pub design & build: key criteria • Irish pub design & build: key criteria GALA DINNER & AWARDS GALA DINNER & AWARDS GALA DINNER & AWARDS Twinning your Irish Pub abroad in our Industry. how to be successful Twinning your Irish Pub abroad abroad in our our Industry. Industry. Recognising Excellence & Innovation and what itsuccessful does for your business •••how Twinning your Irish Pub in Irish pub design & build: key criteria how tobe successful to GALA & AWARDS how tobe be successful Join us for DINNER the Excellence industry night of& the year Recognising Excellence Innovation Recognising & &Innovation Recognising Excellence Innovation and what it does for your business • Twinning your Irish Pub abroad and what it does for your business in our Industry. Social Media: how to make it work and what itsuccessful does for your business Join us for the industry night of the yea Join us for the industry night of the year how to be and celebrate the following awards; Twinning your Irish Pub abroad •• •Twinning your Irish Pub abroad Recognising Excellence & Innovation in our Industry. • Twinning your Irish Pub abroad in our Industry. Join us for the industry night of the year in our Industry. and what it does for your business Social Media: how toPub make it work work ••••for Social Media: how to make it work in and celebrate the following awards; your pub Social Media: how to make it and celebrate the following awards; Join us for the industry night of the year Twinning your Irish abroad our Industry. and celebrate the following awards; and what it does for your business and what it does for your business and what it how doesto formake your itbusiness Join us for the industry night of the year •Food Social Media: work Join uscelebrate for the industry night of the year for your pub Join us for the industry night of the year for your pub and the following awards; for your pub sourcing Irish ingredients and what it how does for your business • Join Supplier ofthe the Year - Drink Media: how to make itwork •• •Social Media: to make it •Social Social Media: how to make itwork work and celebrate the following awards; and celebrate following awards; us for the industry night of the year and celebrate the following awards; for your pub Food sourcing Irish ingredients Supplier of the Year Drink- Drink recipes Food sourcing Irish •••and Food sourcing Irish ingredients •for Social Media: toingredients make it work •• Supplier Drink • Supplier of the---awards; Year ofthe the Year for your pub your pub • Suppplier of the Year Services and celebrate following for your pubhow • Food sourcing Irish ingredients and recipes • Supplier of the Year Suppplier of of the the Year -Drink Services Brand positioning –ingredients The Irish Pub and recipes for your pub Irish and recipes sourcing Irish ingredients •• •Food sourcing •Food Food sourcing Irish ingredients • Suppplier ofYear the Year • Suppplier Supplier Year - -Drink • •Supplier ofofthe Year - Drink Food • Supplier ofthe the Year -Services Drink- Services and recipes ••in Brand positioning – The Irish Pub • Suppplier of the Year Services the Casual dining category Brand positioning – The Irish Pub • Food sourcing Irish ingredients • Supplier of the Year Food • Supplier of the Year Drink • •and Brand positioning – The Irish Pub and recipes recipes and recipes Supplier Food ofAward the Year • Suppplier ofthe Year - Services • Suppplier of Year -- Services Innovation • Suppplier ofthe the Year - Services Brand positioning – category The Irish Pub • Supplier of the - Food in therecipes Casual dining category perceptions and in the Casual dining and •Suppplier Supplier of the Year --Year Food Brand positioning – The Irish Pub • •consumer Brand positioning – The Irish Pub • of the Year Services • Innovation Award •in Brand positioning – The Irish Pub in the Casual dining category • Innovation Award • Authenticity the Casual dining category • Supplier of the Year Food Supplier of the Year Food consumer perceptions and • Supplier of the Year Food • Innovation Award expectations perceptions and • consumer Brand positioning –category The Irish Pub Innovation Award in Casual dining category in the Casual dining inthe the Casual dining category Authenticity Award •••• Supplier ofAward the Year Food consumer perceptions and Authenticity Award consumer perceptions and • Innovation Irish Bar Manager off -the Year expectations Innovation Award • Innovation Award • consumer Beverages and the importance expectations in the Casual dining category • Authenticity Award consumer perceptions and perceptions and • Authenticity Award consumer perceptions and Irish Bar Manager off the Year • Innovation Award expectations •• Irish BarofManager off the Year Beverages and the the importance importance Irish Bar the Year Authenticity Award • Authenticity Award • Authenticity Award consumer perceptions and ofexpectations Irish Brands ••expectations Beverages and expectations expectations • Irish Bar Manager off the Year • Irish Bar Manager off the Year of the Year Award Beverages and • • Beverages andthe theimportance importance of Irish Brands Brands •• Authenticity Irish Bar of the Year • •Irish Lifetime Achievement Award Irish Bar Manager offoff the Year Bar Manager off the Year expectations of Irish • Irish Bar Manager the Year Beverages and the importance • •Beverages and the importance •of Beverages and the importance • Irish Bar of the Year • Irish Bar of the Year Lifetime Achievement Award Bar off the Year Irish Brands •• Irish Lifetime Achievement Irish Brands •of Beverages and the importance Cocktail Reception Irish Bar of Year • •Irish Bar ofManager the Year • Irish Bar ofthe the Year Award of Irish Brands of Irish Brands of Irish Brands • Lifetime Achievement Award BarAchievement of the Achievement Year Award • Lifetime Award Cocktail Reception of Irish Brands • Cocktail Network with international peers. Reception • Irish Lifetime Achievement Award • •Lifetime • Lifetime Achievement Award Cocktail Reception • Lifetime Achievement Award • Network with international peers. •Cocktail Network with international peers. Cocktail Reception Reception Cocktail Reception Cocktail Reception •Cocktail Network with international peers. Reception Network with international peers. with international peers. •••Network with international peers. •Network Network with international peers. • Network with international peers.

The Do’s and Don’ts sourcing creating atmosphere Music the role live musicinin •• •Music – –the role ofoflive music

•The Music –atmosphere the Don’ts role of sourcing live music in Do’s–music and •creating Music the role of live music • Music – live the role of live music in in Irish ••creating The Do’s and Don’ts sourcing creating atmosphere atmosphere creating atmosphere • The Do’s and Don’ts sourcing Irish live music creating atmosphere creating atmosphere Promotions, Sports &sourcing Irish live music Do’s and Don’ts sourcing •• •The Do’s and Don’ts •The The Do’s and Don’ts sourcing Irish live music • The Do’s and Don’ts • Promotions, Sports & sourcing in your bar Promotions, Sports & • The•Community Do’s and Don’ts sourcing Irish live music live music Irish live music •Irish Promotions, Sports & Irish live music Community in your bar bar Community in your Irish live music Promotions, Sports • •Promotions, Sports && ••Community Promotions, Sports in your bar Promotions, Sports && Pub Recruitment Fair • Promotions, Sports & Community in your bar Community in your bar Community your bar Pub Recruitment Fair Community inincandidates. your bar Pub Recruitment Fair Meet motivated Community in your bar Pub Recruitment Fair Meet motivated candidates. candidates. Meet motivated Pub Recruitment Fair Pub Recruitment Fair Pub Recruitment Fair Pub Recruitment Fair Meet motivated candidates. Meet motivated candidates. Meet motivated candidates. Meet motivated candidates. PubGuided Recruitment TourFair MeetPub motivated candidates. Guided Pub Tour Guided Pub Explore the bestTour of Irish pub Meet motivated candidates. Guided Pub Tour Explore the best ofDublin. Irish pub pub design concepts in Explore the best of Irish Guided Pub Tour Guided Pub Tour Guided Pub Tour Guided Pub Tour Explore the best of Irish pub design concepts in Dublin. design concepts inIrish Dublin. Explore the best Irish pub Explore the best ofof pub Explore the best of Irish pub Explore the best of Irish pub design concepts in Dublin. Guided Pub Tour design concepts in Dublin. design concepts in Dublin. design concepts in Dublin. design concepts in Dublin.

Explore the best of Irish pub design concepts in Dublin.

GA L A D I NNE R & AW AR D S CE R E M O NY GA LL A A D II NNE NNE & AW AW AR AROF D SSAWARDS. CE RR EE M MO O NY NY GA D RR & D CE WITH EIGHT CATEGORIES GA L A D I NNE R & AW AR D S CE R E M O WITH EIGHT EIGHT CATEGORIES CATEGORIES OF OF AWARDS. AWARDS.NY WITH GA L ALDAD I NNE AW AR SCE CE R ERM M O NY GA LA I NNE RE RR&R& AW AR DD SD EM NY GA D I NNE & AW AR S EOM O GALA DIN N & AW A RDS C ERCE RE ON YNY WITH EIGHT CATEGORIES OF AWARDS. WITH EIGHT CATEGORIES OF AWARDS. WITH EIGHT CATEGORIES OF AWARDS. WITH EIGHT CATEGORIES OF AWARDS. WITH EIGHT CATEGORIES OF AWARDS.

GALA D I N N E R & A WA R D S C E R E M ON Y WITH EIGHT CATEGORIES OF AWARDS.



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