SERIOUS TRAINING ZONES
IT’S TIME FOR YOUR GYM TO GET SERIOUS An Iron Edge STZ (Serious Training Zone) is the simplest way to implement a functional training area in your gym. We’ve combined the best of Functional Training and CrossFit equipment with our expertise as Australia’s premier high performance strength training brand to offer you the turn-key solution you’ve been looking for. One Stop Shop Only Iron Edge can do it all for you: • We consult • We design your fitout • We supply the equipment and flooring • We deliver it • We can install it • We offer fully accredited trainer education • We back it all up with our ‘No BS’ guarantee
THE TRAINING SYSTEM THAT WORKS Iron Edge takes a pragmatic attitude to training. Do it properly and you’ll get results. And we should know. Because we work with Australia’s best teams, athletes and coaches from the Defence Forces, AFL and NRL clubs, the AIS, Cricket Australia and countless CrossFit boxes. The knowledge gained from working with the best has driven the development of the STZ system. It’s about training like the pros and getting useful, functional strength. We call it ‘Serious Training’. Serious Training is based on 5 simple rules: • Train the primal movement patterns • Vary the implements and intensity • Resistance must be 3-dimensional • Train frequently • Incorporate prehab and rehab protocols An STZ is about providing your PTs and members with the tools to train seriously. And if they do that, we guarantee they’ll see results.
CUSTOM FITTED
Deciding how to fit out a gym space isn’t easy. Which is why we do it for you. Got 50m2? Or maybe an entire 1000m2 gym? It doesn’t matter. With an STZ you decide what floor area you have and we tailor the fitout accordingly. And it doesn’t end there. You might like the idea of running Interval Group Training in your STZ. Or setting up a PT zone. Or running CrossFit sessions. No problem. We’ll design the space to accommodate it. Modular The beauty of an STZ is that it can grow. Trial a modest space. Experience the results. Then extend. STZ equipment, storage racks and flooring link seamlessly meaning your zone can expand and always look like an integrated unit.
THE GEAR
An STZ is unlike anything you have seen before. Aqua bags (pictured), Slosh Balls, Dead Balls, Power Ropes, Torsonators, Bulgarian Bags, Matrix Frames, kettlebells, chinning stations, suspension training, monkey bars, sand bags, foam rollers and more. It’s about providing varied implements and the crucial 3-dimensional resistance integral to functional training. With an STZ you’ll be introducing literally thousands of new exercises to your gym floor. Your members will be invigorated with their new training options. As will your PTs who’ll be able to run specific training sessions that target all the major components of fitness: • Strength • Cardio • Endurance • Power • Flexibility/Mobility
SMALL GROUP TRAINING (SGT)
The fitness world is very excited about Small Group Training (SGT). And it’s easy to see why. SGT provides gym members with the personal attention and results that a PT session offers, without the large expense of a one-on-one session. With an STZ you can introduce SGT to your gym very easily. The key is the layout. An STZ is basically a multistation circuit area complete with interval timer. Even the smallest STZ will handle a group session of 10 people. But larger STZs (200m2+) can run multiple groups with potential to cater for up to 60 people simultaneously. The benefits are clear. Gym owners and PTs receive a new revenue stream. Whilst members get to build friendships, improve the gym culture and start experiencing the results a serious PT session provides.
ATTRACT QUALITY TRAINERS Trainers are the public face of your gym. They influence gym culture and play a huge role ensuring member satisfaction. The better they are, the better the gym. By installing an STZ you’ll attract high quality trainers to your gym. You’ll also improve your existing ones. Because STZ equipment enables trainers to train their clients more effectively. The typical commercial gym is full of equipment requiring very little instruction. Members can press out reps on pin loaded machines without any assistance. An STZ is not like this. The equipment requires technique and education. Members will seek assistance giving trainers an opportunity to establish training relationships and provide useful instruction. For a good trainer it’s the opportunity to shine. Previously disillusioned trainers will be drawn back to commercial gyms and those already there will be motivated to improve their functional training knowledge. If they don’t, they risk irrelevance.
IRON EDGE FINANCE FLEXI-COMMERCIAL Investing in an STZ is easy with Iron Edge Finance available through Flexi-Commercial. From as little as $253pw over 24 months ($177 after tax deduction) you can fit out a 100m2 space. • Finance is offered via ‘lease plans’ as opposed to ‘loans’. Leases range from 2 – 6 years and are a fully tax deductible operating expense for your business. At the end of the lease period you can either opt to keep the equipment or turn it over for brand new equipment and continue your lease plan. • Set monthly payments with no hidden costs make budgeting easy. Simply calculate your options upfront with the Flexi Calculator and avoid the usual haggling process associated with other finance companies. • With no down payments required you can commence your finance without the burden of a huge up-front payment. This preserves your liquidity and ensures you hit the ground running. • No assets required to secure the lease. Application Just let us know that you are interested in financing your STZ purchase and we’ll send your quote and contact details direct to FlexiCommerical. You’ll then be contacted to complete the application over the phone. It takes just 10 minutes.
RETURN ON INVESTMENT
Not only will an STZ revolutionise the way your members train, it also makes perfect financial sense. Member Retention Perhaps the best reason of all. We are certain that your members will achieve their goals training seriously in an STZ. And satisfied members stay put giving you long term business and an unpaid sales force. Increased Yield An STZ provides an opportunity to charge existing members a premium through the provision of SGT. Member Engagement STZ will appeal to all of your members. The training is new, it’s fun and it works. Through SGT and PT there’s opportunity for members to forge better relationships with other members and the trainers. That means more motivation and a vibrant gym culture. Equipment Cost Savings Less investment. Less risk. An STZ fitout is less than half the price of an equivalent area of standard gym equipment. Consider an area of 100m2: • PIN & PLATE LOADED EQUIPMENT Includes: 20 pieces Price: approx. $100,000 • CARDIO EQUIPMENT Includes: 12 x Treadmills, 8 x Cross Trainers, 6 x Upright, 2 x Recumbent Price: approx. $150,000 • STZ Price: approx. $31,000 Reduced Recruitment Costs With an STZ you will attract higher quality trainers to your gym saving you time and money.
75m2 STZ • Group Training: up to 12 people • Price: approx. $25,000 • Lease: $204pw over 24 months
75m2 STZ
200m2 STZ • Group Training: up to 35 people • Price: approx. $52,000 • Lease: $424pw over 24 months
200m2 STZ
STZ COST EXAMPLES*
STZ Size
Approximate Cost
Lease Cost (per week over 24 months)
Effective Lease Cost (per week over 24 months after tax deduction)
30m2
$12,000
$101
$71
50m2
$18,000
$151
$106
75m2 (as pictured)
$25,000
$204
$142
100m2
$31,000
$253
$177
150m2
$39,000
$318
$222
200m2 (as pictured)
$52,000
$424
$297
* Each STZ fitout is unique so please use these prices as a guide only. Your Iron Edge consultant will provide you with a fully itemised quotation once your particular STZ requirements are established.
IRON EDGE NO ‘BS’ GUARANTEE All STZs are backed by our ‘NO BS’ guarantee at no additional cost. That means if you are not totally satisfied with the product we will replace it, or refund your money, no questions asked. For further details see ironedge.com.au
TO ENQUIRE ABOUT AN STZ CALL: 1300 85 40 50 OR EMAIL: commercialstz @ironedge.com.au Iron Edge Showroom: 12 Weir St Glen Iris, VIC 3146 Call: 1300 85 40 50 ironedge.com.au