Bridging
Opportunities
volume 3 • issue 07 • JULY 2017 • J 100
Isaac Andy CEO & Founder iZND Group
Scoring on Organizational Efficiency Through Ace Managed IT Services
Startup of the Month Startup of the Month Startup 360º mag • July 2017
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Startup 360ยบ mag โ ข July 2017
Startup 360ยบ mag โ ข July 2017
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Contents 06 TRENDING News from the StartUp World
BIG PLAYER 12 THE iZND Services
Pro File Scoring on Organizational Efficiency Through Ace Managed IT Services
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THE BIG PLAYER
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StartUp Village
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Eduluk
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Organic Marketing
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Self Develop Shop
iZND Services
Startup of the month
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24 Loanbaba 26 Joker Fiber
28 QuickPick 30 Infocus 32 Infographics
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36 Guest Talk 38 Events 4
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editor’s letter Editorial Chief Editor: Venkatesh C R Design Consultant: Shakthi Girish Design Head: Ram Kumar S Writers: Pawan Sharma, Vidhu Bajaj Editorial Coordinator: Raja T M Content Coordinator: Gnana Sampath P S Advertising Business Development: Gnana Sampath P S Manager Circulation: Vivek Anandan Social Media Coordinator: Mercy Livingstone Website Coordinator: Mangalam Krishna App Coordinator: Senthil Nayagam Printing Press: Safire Offset Printers Special Thanks to... Late Mr. C.N. Ramdas, GNG Group of Companies, Mrs. Nirmala Ramdas, Director, GNG Group of Companies Mr. C. R. Rajendran & Mrs. Kamalam Rajendran, Directors, Pandian Textiles Mr. Girish Ramdas - CEO, Magzter Inc. Mr. Vijayakumar Radhakrishnan - President, Magzter Inc., Mrs. Kalai Selvi - Consultant Mrs. Poornima Venkatesh - Director, Dot Com Infoway Limited Entire Team of DCI and Galatta for helping us put this issue together To advertise on Startup 360° Mag, contact Gnana Sampath P S. at +91-82207 89911 Mail us at: editor@startup360mag.com For more info, log onto www.startup360.news READ Startup 360° MAG ON THE GO! DOWNLOAD THE APP MAGZTER FROM WWW.MAGZTER.COM IT'S FREE! PICK UP YOUR COPY OF startup 360° MAG ON MAGZTER - COMPLETE WITH LATEST NEWS, VIDEO REVIEWS AND LOADS OF COOL STUFF. READING-READY FOR YOUR IPAD, IPHONE, ANDROID DEVICES AND EVEN ON THE NOKIA OVI STORE AND HTML 5 PLATFORM
Dear Readers, With immense pleasure, I bring to you the latest edition of Startup360 Magazine.
Malaysian startup iZND features as the ‘Big Player’ in this edition. The story of this young and dynamic managed IT services startup is a very inspiring read. Our other features in the present edition are equally engaging and inspiring. The key features for this issue include Joker Fiber, a Tamil Nadu-based new-age ISP, Loanbaba.com, an online platform where borrowers can get easy and quick access to loans (large and small) in a paperless environment, Organic Marketing, an ace marketing startup, as well as the upcoming initiative, Managing Businesses Grow, led by digital marketing expert Mirko and self-development and motivational coach, Ane. Of course, any edition would be incomplete without the startup news from around the world. We have covered news from far and wide under the ‘Trending’ section.
Happy reading...
Chief Editor, Venkatesh C R Startup 360º mag • July 2017
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Trending Trending Zinnov and GIZ launch Social Startup Accelerator Program - SIGMA German aid agency, GIZ, along with management consulting firm, Zinnov and MNCs such as Citrix, Ericsson, Harman and IKP Knowledge Park have come together to launch a social startup accelerator program named SIGMA (Social Innovation – Grow, Multiply and Accelerate). The program will focus on nurturing forprofit social enterprises catering to the under privileged section of the society. The accelerator program will focus on incubating startups working on key areas such as education, clean technologies, sanitation and healthcare. The applications to select the set of 15 startups opened on 18th July 2017 and will close on 4th August 2017.
Bangalore-based gaming startup bags seed funding from Kae Capital
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Startup 360º mag • July 2017
In a first, early-stage investor Kae Capital has invested an undisclosed amount in Bengaluru-based gaming startup, Hypernova Interactive. Founded in the year 2015 by Mayur Bhimjiyani and Huzaifa Arab, both professional game designers, the startup has already launched two games, War Tanks and Space Titans. Both the games are well received in markets like US and China. The founders now have plans to launch a large-scale single player game, post which they will work on a Multiplayer Online Battle Arena (MOBA) game. With a blooming online gaming industry in India, Kae Capital is hopeful to reap rich rewards from this investment.
news from the startup world
Bengaluru-based 4-month old startup is Google’s Maiden Acquisition in India Implementing its ‘AI-first’ vision to bag the ‘next billion users’, Google has recently acquired the Bengaluru-based AI startup, Halli Labs. The move from Google has surprised many because not much is known about the 4-month old startup. Halli lab is helmed by Founder and CEO, Pankaj Gupta, who earlier had successful stints at Stayzilla and Twitter. The acquisition will forward Google’s objective to capture nonEnglish speaking internet users in India, who would form 90% of new internet users. The internet giant, in its bid to become an AI-first organization, has acquired over 11 AI and machine learning startups in past five years.
Elevating the startups in Karnataka Keeping in line with several forward looking initiatives launched in the past to boost the growth of startups in Karnataka, the State Government takes another step in the direction with the Elevate 100 initiative launched by the Department of Information Technology and Biotechnology in Karnataka with Knowledge Partners, The Indus Entrepreneurs (TiE) and Deshpande Foundation. Recognizing that most startups struggle to get finance for their ventures at the right time, the Government of Karnataka, under this initiative, is looking for the top 100 technology-based startups to provide them with the funds or support they require. Startup 360º mag • July 2017
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Trending Trending Self-driving truck tech in the spotlight Embark, a self-driving trucking startup, raised $15M in Series A financing in a round led by Data Collective and including YC Continuity, Maven Ventures and SV Angel. Improved efficiency to meet the growing demand of trucking in the US is what Embark sets out to solve through its semi-autonomous trucks that will allow truck drivers to focus on other things on stretches where vehicles are less likely to encounter congestion, reducing fatigue and boredom in truck drivers. The funding will help Embark hire new talent and add more trucks to expand their test fleet across the U.S.
Paytm invests in data analytics startup Mobiquest
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Leading e-commerce and payments firm Paytm invested an undisclosed amount in the data analytics startup, Mobiquest Mobile Technologies Pvt. Ltd. This move will help Paytm’s five million strong merchant network leverage the data analytics and precision-marketing solutions offered by Mobiquest to design customized loyalty programs for engaging and rewarding their customers. Founded in the year 2008, Mobiquest’s M’Loyal platform, which is a self-served mobile enabled loyalty, analytics and campaign management platform, is used by over 4,000 retail stores and over 80 million customers across countries such as India, Dubai, Malaysia and Singapore.
news from the startup world
Freshly cooked food for your pets Butternut Box allows pet owners in the UK to order customized freshly made food for their lovely pooches. Every dog breed has different nutritional and calorie requirements, and even in the same breed, the calorie requirements of dogs differ according to their age and activity level. Butternut’s pet-friendly algorithm identifies how many calories an individual dog needs and the company pre-portions this amount into daily servings of human taste-tested food that you can feed your dog conveniently. Launched in April 2016, Butternut Box recently raised seed funding of GBP1 million from Passion Capital, a leading early stage investor in London.
Canine genetics research startup receives $4.5M funding Akin to DNA testing for human, Embark Veterinary allows pet owners to understand their dog’s health better through DNA testing for their mutts. The test is conducted through a cheek swab of saliva and it costs $199 for a doggie DNA test that tracks over 200,000 genetic markets and recognizes 175 breeds. The results can help breeders, vets and dog owners ensure better health and longevity for dogs. Recently, the company raised $4.5 million from investors, having raised $2 million previously, to be used for expanding their research to end preventable diseases in dogs. Startup 360º mag • July 2017
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Trending Trending Workato Announces $10M funding California-based workflow startup, Workato recently announced a funding of US $ 10 million from lead investor Storm Ventures as well as strategic investors such as Salesforce Ventures and Workday Ventures. Founded in 2013, Workato has been helping companies in conveniently connecting various SaaS applications and APIs, eliminating the need for hiring a developer or employing an IT resource. With a total funding of US $ 16 million, Workato is now focusing on using machine learning to improve core offerings to its customers. Led by Vijay Tella, CEO, Workato, the startup’s product is being used across 21,000+ organization including biggies like Box, IBM, Cisco, Ideo and Credo.
General Motors Joins BMW and Toyota in investing in Nauto Following the lead of world’s top car makers like Toyota, BMW and Allianz, General Motors Co has recently invested in the self-drive startup, Nauto. The twoyear old startup has closed its $159 million Series B funding round on July 18, 2017. The funding was led by Japan’s Softbank Group Corp as well as the VC firm, Greylock Partners. Nauto is focused on building capabilities to provide the data, intelligence and a cloud platform to car manufacturers who aim to launch self-drive vehicles by the end of this decade.
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Startup 360º mag • July 2017
news from the startup world
US-based Virtual Incubator Collaborizm Bats for Indian Entrepreneurs New York-based virtual incubator, Collaborizm is a unique virtual incubator that offers young entrepreneurs, engineers and coding experts a platform to exchange notes on technology and business. With over 119,000 registered users from 40 countries on Collaborizm, India, with 85% of the total registered members, remains the biggest user of this virtual platform. Unlike the offline incubators or even the big virtual incubators that support only established startups, Collaborizm offers unmatched opportunities to thousands of Indian techies and entrepreneurs-inmaking to seek mentorship support, learn from peers and get all the help in setting up new startups.
Holistic Fitness Startup Cure.fit Acquires a 1000yoga Staying true to its vision of turning its ace brand, Cult.fit, as the nation’s largest holistic fitness and wellness chain, cure.fit recently made its third acquisition in a year with a 1000yoga –a leading Bangalore-based yoga brand. Less than a year ago, Cure.fit acquired CULT and Tribe Fitness Centres. With the latest acquisition, Cure.fit is on track with its objective of providing all-rounded fitness through a combination of highly effective workouts without equipment. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure.fit is creating its mark as a holistic integrated healthcare platform that focuses on the wellness of body and mind through three key offerings - Eat.fit, Mind.fit and Cult.fit. Startup 360º mag • July 2017
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tHE bIG
PLAYER
Isaac Andy CEO & Founder iZND Group
Scoring on Organizational Efficiency Through Ace Managed IT Services 12
Startup 360ยบ mag โ ข July 2017
iZnD Services iZND Services along with it’s group of companies is aligned to your business metrics through our Partner Expert Leveraging Programme, working hand in hand with you to deliver superior quality to your clients. We help you enhance your business performance, improve margins, align technology with business priorities, reduce costs, improve service speed and flexibility, and achieve long-term success.
As the market turns more competitive, businesses need to have their priorities right; from scaling down on unproductive process to investing more time, energy and resources into market research to improve their product. Businesses not only have to work hard to sustain or stay ahead in this competitive world, they must also grapple and keep abreast with changes taking place on the technological front. Technological concerns would range from having to make decisions on; which server to buy, which firewall to instal, how to fix network disruptions, what to do when operating system fails and how to rectify a security breach. Numerous IT issues crop up in the course of running a business and businesses soon find themselves wasting precious time and resources having to fix these issues. They could just simply leave the handling of such matters to the expert. Indeed, smart businesses understand the merit of outsourcing core and critical IT requirements to the experts, while they continue to focus on what they are good at and the core business of meeting targets.
iZND Services, founded in year 2012, has a dedicated team of hardware and software professionals capable of providing expertise in area of IT. This would be in the form of providing a series of managed IT services program and supplying products to meet the needs and best interests of a wide range of businesses among many others. “At iZND Services, we are flexible. Engage us for your IT needs and you will see how your business gains with improved operational efficiency that saves time and even costs. We provide our customers with reputable, proven processes that successfully deliver consistent end-results regardless of project scope or requirement.” With offices in Malaysia, Singapore and Bangkok, iZND provides comprehensive yet cost-effective IT solutions to its clients at affordable rates.
The company has a broad experience in providing IT Services across a range of sectors which includes areas in Education, Retail, Government, Legal, F&B, Logistics, among many others. It has invested extensively to keep resources current and has developed a mature Managed IT Services Program, Cloud Computing Solutions and Professional IT Project Delivery which it is proud of. Startup 360º mag • July 2017
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A one-stop resource management solution iZND was recognized by APACCIO Outlook as one of the 25 most promising IBM Solution Providers in 2016; listed as one of the 20 Most Innovative Companies to Watch in 2016 by Insights Success; and was also named as one of the 50 Most Valuable Brands for Year 2017 by Silicon Review. The company works towards providing a one-stop solution, encompassing all the necessary hardware and software requirements identified by the clients. With a single expert professional team to take care of all your IT needs, it is indeed the right choice to engage iZND; a sure step towards improving efficiencies and ensuring the smooth running of the IT infrastructure of your business. “We will be your IT partner consistently improving efficiencies and in so doing help increase the productivity of your organization. Through the collaboration and the application of our mobility tools, there will be greater strategic alignment putting your organization an edge over the competitors in your industry,” says Isaac Andy, CEO, iZND Services. The Core IT solutions offered by iZND include Point of Sale (POS) System (with varieties of plugins from e-Commerce portal Solution to Inventory Management & multi-layer Finance Model), Fleet Management End to End Solutions (Bundles with Full GPS Track & Trace facilities), and Payment Gateway and Mobile App Development for Android, iOS & Blackberry. The company also provides several other solutions in collaboration with IBM, Google, Samsung, Microsoft and FreshDesk. Other IT services include domain registration and hosting, HR and recruitment management portal, enterprise management, consultancy services, and safety solutions for women and children. There is a reseller program as well with a comprehensive portfolio for clients and resellers. 14
Startup 360º mag • July 2017
Isaac, the founder of the company, holds a bachelor’s degree in Computing and Information Systems, apart from a Diploma in the same discipline from the Asia Pacific University of Technology and Innovation. Before starting iZND, he headed several IT positions with reputed companies such as Getronics Solution and IBM where he designed and created many procedures and standards that are currently being adopted by several outsourcing companies. In fact, it is his diverse experience in the industry that has inspired Isaac to start his own venture, iZND.
Isaac prides himself on the processes that the company have developed. Delivering consistent expected results by clients across various industrial sectors is proven record of the reliable services provided. “The aim of iZND is to provide on-demand environment solutions to meet the dynamic business needs of today. We work hard to provide you transparent infrastructure solutions that reduce your total cost of ownership (TCO) through various tools and automation frameworks,” says Andy, explaining how businesses can benefit by outsourcing their IT framework to the experts at iZND.
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IBM Global Technology Services
IBM Analytics
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IBM Cloud
Social and Email
Watson Internet Of Things
IBM Talent Management Startup 360º mag • July 2017
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ProFile
SV.CO is for ambitious students who desire to learn how to build a real startup and experience Silicon Valley while still in college. Thirty-one student startup founders from six states are on a week-long visit to Silicon Valley to pitch, network and learn from the best at the tech Mecca under a flagship #StartInCollege program instituted by the Startup Village Collective (SV.CO) in partnership with Facebook.
The students from various engineering colleges, who have built their startup products while enrolled in SV.CO’s digital learning program, are on a week-long visit to showcase their prototypes, learn product development and skills, and get exposure to the world-class startup ecosystem in Silicon Valley. SV.CO’s startup program for first-time founders is supported by the Department of Science and Technology, Government of India, the US Embassy in India, and has multiple state partners giving support to their respective students. Startup industry leaders Paytm and Freshworks are on board as partners providing scholarships and mentoring to students. In the US, the team, the largest single Indian student startup delegation to visit the Silicon Valley, was welcomed by the City Council of Menlo Park and housed at Menlo College. On Tuesday (June 20), the founders will visit the headquarters of Facebook in Menlo Park where they will have a pitch session and get feedback from experts at the social media giant.
“At Facebook, we believe the student community has a central role to play in helping build a world-class startup ecosystem in India. We are pleased to support the 'Start-in-college' program that cultivates a sense of purpose amongst students and enables them to build meaningful projects from their college campus,” said Satyajeet Singh, Platform Partnerships, Facebook India. During their week-long stay until June 24, the students will visit other Valley landmarks including offices of Google, Intel, Silicon Valley Bank, Freshworks, Zendesk and Bootup Ventures; and attend startup workshops at the North Eastern University and Google Launchpad.
Leading entrepreneur turned venture capitalist Rajeev Madhavan will share with the students his insights on building two multi-hundred million dollar technology startups. Kerala Startup Mission (KSUM) is sponsoring 19 of the students as part of its international program for startups. 16
Startup 360º mag • July 2017
Facebook hosts India's largest student startup delegation to Silicon Valley 31 student startup founders on week-long visit under flagship SV.CO program
“If we are to build a world-class startup ecosystem in India, as is our goal, our entrepreneurs need to get the firsthand experience of global best practices. KSUM’s international program is intended for promising young founders to have that experience and increase their level of confidence while in college itself, so they get an early start” says Dr. Saji Gopinath, CEO, KSUM. The Startup Village Collective (SV.CO), a first-of-its-kind digital platform, is on a mission to build a world-class learning platform for students to become startup professionals and explore their full potential in life.
Its action learning program framework enables students to work on a real time problem and go through the journey of entrepreneurship while still in college. This learning experience gives them startup industry relevant engineering skills and experience so that they can become either founders or startup professionals as they graduate from college.
“The Silicon Valley visit is to give the students a world-class global exposure very early in life so that they can be more confident, motivated and get the ability to dream bigger than ever before as they immerse in the startup culture in Silicon Valley,” said Sanjay Vijayakumar, Chairman, Startup Village Collective. “This is just the beginning of our bigger dream. Our aim is to take 300 students in a full flight next year so that more students from across India get an opportunity to become job creators and contribute to the growth of the nation” he added. SV.CO’s next admission cycle is set to begin in July with a nationwide #StartinCollege campaign Season 2.
“This trip is an experience I have never had before,” said Kerala-based Ajo John, the founder and CEO of Madlabs. “The automated systems for ease and convenience provide a whole different user experience. Even the Menlo College grads I have interacted with seem to be wired differently; they are very organized, there is much to learn here,” he added.
Kunchum Harsha, the founder of IMUX and a student from Andhra Pradesh, said: “We are excited to visit Silicon Valley and meet people whom we had always admired. We always wanted an opportunity to prove our work, and this is the best one can expect.” Startup 360º mag • July 2017
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Search 15,51,689 schools 42,063 colleges Eduluk, Delhi-based education startup has launched a platform for the discovery of schools & colleges. This is the only platform that offers exhaustive and comprehensive data of India’s educational institution landscape. Eduluk has over 1.5 million institutions under the K-12 segment and 42,000 institutes under the higher education segment on its platform. The huge database is categorized into sections such as primary, upper primary, secondary, and higher secondary; universities, colleges, and institutions; affiliation boards like CBSE, state boards, IB, and ICSE; management like department of education, local bodies, central government, private unaided, private aided, and madrasas, among others. It also provides specialization that is offered by the higher education.
On this latest platform, users can search for institutions along with relevant details like location, management type, category, etc. Users have the option to update their profile on the student portal with information about their achievements, progress, and participation in extracurricular activities to create a transcript of their yearly achievements, give feedback about the institution through the unique review process, invite friends to be a part of the portal, and also, with time, interact with other students, and look for jobs. Parents can help their children in making informed decisions regarding institutions, courses, PTR ratio, exam results etc. Manu Mittal – Founder of Eduluk said, “We plan to bring about a disruption in the education space using technology and data. This huge information would help the Institutions & knowledge seekers in the decision-making process.” He adds that, “an analysis of this database allows the company to surface big picture admission trends which would be helpful for the institutions.”
Eduluk platform provides a user-friendly experience that is simple to navigate and use. All the information provided on the portal is updated on year-on-year basis, which is transparent and reliable. Moreover, every stakeholder – parents, students, management, teachers, and policymakers can derive benefit from the platform. The education institutions can be searched through a well-defined, simple and unique search process covering states, districts, areas, and locations at the most micro level. One can refine the search results based on various parameters to get focused and accurate results. About Eduluk
Incorporated in 2015, Eduluk is a Delhi-based education startup providing a discovery and analytics platform that aims to bring about a disruption in the education space using technology and data. The company has a unique platform that offers exhaustive and comprehensive data of India’s educational landscape. Manu Mital, who has been associated with the education sector since the past five years, founded the company. While interacting with the students and parents community, he realized the difficulties faced by them in discovering reliable and authentic information in the education segment. The company is presently bootstrapped and plans to raise US Dollar 3-5 million in 2017.
www.eduluk.com
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Startups’ Product Market Fit Deriving Success from First Principles
Understanding the Inflection Points in the StartUp Journey A startup journey can be quite a roller coaster, especially, when it is still early stage trying to bring the needed traction. I am sure, you all have heard of the ‘product market’ fit concept. It is when startups need to vet their idea/product with different market segments and find that niche. This is the quintessential step in this multi-step journey. What does finding the niche mean? In simple terms, it is when people want/need your product and would be disappointed if you went out of the market. Having seen the startup world for a little bit now, it seems like this is the crucial, make or break phase. From looking at history, most startups have about 1-2 years of reaction time to make this fit happen. More than 66% of early stage startups do change their original idea to take off and scale, while others struggle. But if the ‘fit’ has not happened in that time, then it’s safe to say that there’s no merit in investing more in that idea. Nothing wrong with the idea, but it has found a demand or the market has already addressed that need. And if you got out of this effort without burning cash in sales and marketing, you made some wise moves there. Web: www.organicmarketing.space | Twitter: https://twitter.com/makemktgmatter LinkedIn: https://www.linkedin.com/in/padminimurthy/ | Email: Padmini.Murthy@organic-marketing.space 20
Startup 360º mag • July 2017
Bringing in the Love Before Hitting the Growth Pedal, Why? Startups, some times, hit the pedal when they receive the first burst of capital. They want to hire VP of Sales and Marketing, give a facelift to the company, invest in salesforce and marketing automation, talk to an analyst and press. This is also known as trying to make some noise. Investors have believed in the idea, fair enough, but there is a step before hitting the pedal. That step is for the founders to roll up their sleeves and get into the trenches to create the MVP (minimum viable product) to bring the traction. Once you have built that basic MVP framework, it is the time to run as many betas as possible, go into the field and see how customers are using this product. Sometimes, brilliant product initiatives and ideas emerge from here as you see your customers use the product. Be as receptive as you can to new ideas and thoughts in this phase. This is the flock that will get you the best grass! Of course, you will be collecting all this feedback and changing the code as founders. But it is also the time to draw a delicate balance and not over evaluate the results. All data has to be normalized across the curve to figure the averages and skews, very carefully. In short, this is also the most exciting and fun time for the founders, but also the most testing one. Stacking the Odds and Establishing Growth Once you are over the hump with the testing period and come out successful, you can think of your key differentiators to go-to-market. It would still be wise to refrain from pouring in the capital into sales and marketing. This is the time for ‘growth hacking’ and establishing the repeatability. Keep in mind that not all beta customers are going to convert, so this will be the ground to ring in more of those conversions. Once the idea is validated and a growth trajectory established, it is a matter of bringing the volumes. And, here is the good news with marketing - now, there are a LOT of tools that can help you to validate your marketing assumptions very easily. Starting from SEO, SEM, CMS and extending it to Marketing Automation, you have a lot of stuff out there available on subscription. And, a lot of free channels and resources to take advantage of. Scaling Cautiously with Pillars of Strength Now, you’ve proved that you can keep your burn low. You have validated your idea with more than just a couple of customers. You have established a solid go-forward path without the need of hitting any restart buttons. So, it’s time to look for those VPs, who, for the lack of a better word, will take all this groundwork to the next level and scale your dream. But remember, founders still make the best marketing leaders! Apart from all the big shots, there are two other things that you should invest in the post MVP stage. One, on the marketing side, is GOOD content, and you’ll need a good
marketer to do this for you. Thought leadership with blogs/ webinars and visual content with infographics/videos, to capture those couple of seconds from your target to make the magic happen! Make sure to get someone who gets it. Two, on the customer experience/UX front, is a designer who lives and breathes your product and can build the right user flows to drive the engagement. This might end up being an expensive affair, but definitely, worth every dollar you spend! Good luck out there. This is not an easy journey, but who said we set out to achieve easy goals! Have Fun! About Organic Marketing: Organic Marketing helps new and emerging technology startups think about marketing organically. Organic because the story of your product or service needs to be simple, original and compelling. Right from the marketing strategy to marketing execution, we cover the entire gamut. About Padmini Murthy:
Before founding Organic Marketing, Padmini ran growthmarketing initiatives for start-ups in cloud and container management, e-commerce and mobility. She has taken products to market with successful funding and exit strategies. She is currently focused on growth-marketing initiatives, demand generation strategy + execution, and productmarket fit. She has expertise in building all types of marketing content like case studies, videos, white papers, blogs, infographics et al. She is extremely hands-on with most marketing technology stacks that are required for marketing automation, CRM, website development and design, project management and collaboration, SEO and performance management, content marketing, list building, social media, asset and resource management. Startup 360º mag • July 2017
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Digital Stalwarts Help Businesses Hack Positive Growth Everyone needs motivation to excel in life, especially startups – the young companies working hard to spread their wings and soar. Often, the lessons they learn are from their own mistakes, and these mistakes could cost dearly. Finally, startups can breathe a sigh of relief. Selfdevelopment and motivational coach, Ane Krstevska, who is helping thousands of people worldwide lead happier lives through her acclaimed blog, SelfDevelopShop (www.selfdevelopshop.com), has decided to collaborate with Mirko Ceselkoski (www. mirkoceselkoski.com), whose Midas touch has helped hundreds of businesses blossom and strike gold.
Mirko is a digital marketing expert, who, with his team, has helped many businesses establish their online presence with over 15 million FB fans and more than 250k unique visitors daily on their various websites. He runs a basic educational program - How To Start Internet Business from Home, which is currently being translated to English. Apart from that, he also offers an advanced course, Internet Marketing University 2017, which is a one-year in-depth online course, providing invaluable training to students to start, nurture and market online businesses effectively. A big portion of the syllabus is dedicated to the mastery of Facebook.
With more than 500 students, offline and online, and earnings of over $5 million per month (combined) for all the students, there is no denying the value of the training imparted by Mirko, at a time when the Internet is flooded with digital marketing courses, making it hard to distinguish the really useful one. Mirko, who was also featured in the WIRED Magazine, aims to expand the services globally.
“Our aim is not just to grow, but see others around us grow. We want to be able to provide the right knowledge and tools to entrepreneurs so that they can market as well as manage their online business, efficiently,” says Ane, a seasoned HR professional, digital entrepreneur, 22
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self-development coach and also one of the most successful students of Mirko. She is also one of the guest speakers/trainers in Mirko’s Internet Marketing Academy.
Ane and Mirko, who have both appeared on CNN and are currently involved in filming a documentary movie with an Oscar-nominated documentary director and producer featuring their successful businesses, have joined hands to spearhead the training for entrepreneurs and those seeking to build online businesses. They help business owners set up and administer FB pages for their businesses, ensuring their brands get the visibility they deserve. Different packages are available to fit different budgets.
“While SelfDevelopShop is a self-improvement community open to bloggers worldwide for contribution (www.selfdevelopshop.com/becomea-contributor) in order to help each person cope with their daily lives in a positive manner, “Managing Businesses Grow” focuses on local businesses who want to expand their footprint and improve/ enhance their digital presence,” explains Ane, who is glad at the positive imprints made by her ventures globally. Ane and Mirko can be reached at anekrstevska@selfdevelopshop.com and contact@ mirkoceselkoski.com, respectively.
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Founded by Satchit Hasabnis and Sanket Hasabnis, loanbaba.com offers a comprehensive platform where users can not only compare details about loans offered by various banks and financial institutions, but also avail end-to-end services from application to loan disbursement in a very swift and efficient manner.
The founders, Satchit Hasabnis, a Chartered Financial Analyst and MBA with experience in working with leading global banks, and Sanket Hasabnis, a third generation Chartered Accountant with expertise in Trade Finance and Retail Finance, believe that people must have an access to fast and easy loans for various purposes and of various amounts; from as small as a few thousand rupees to millions of rupees. “The market for financial services today is huge and fintech has become one of the fastest growing sectors in India. Through loanbaba.com, we wanted to bridge the gap between customers and access to credit. In today’s fast paced world, no one wishes to spend more time than required for a task, and when it is about loans, a layman could be unsure which product will work for them or which bank is suitable and how much of loan tenure is perfect for their needs,” explains Sanket Hasabnis, co-founder, loanbaba.com. 24
Startup 360º mag • July 2017
About Loanbaba.com Loanbaba.com uses ace technology to create a borrower-friendly loan marketplace, helping people by offering them direct access to top banks and NBFCs on the website, where they can compare, select and apply for various kinds of paperless loans and financial offerings in just few clicks. Loanbaba.com goes beyond being a simple loan comparison platform - to help save time, effort and money and ensure that people can find loans that are tailored to their individual requirements, the portal offers a slew of solutions and features including latest loan deals, easy-to-use financial calculators, an educating blog as well as end-to-end customer service throughout the lending process.
“Despite a large number of financial companies offering loans, loanbaba.com offers customers the required financial assistance. This starts right from a person visiting website till the moment they receive the loan. We serve credible information of myriad loan schemes and all our services are free-of-cost. By catering to people of different income groups, we cater to the credit needs of everyone,” adds Satchit Hasabnis, co-founder, loanbaba.com.
Indeed, loanbaba.com is catering to different income groups and different loan requirements through specially tailored products that were unheard of until now. Apart from traditional loans such as Business Loans, Personal Loans, Loan against Property, Auto Loans, Education Loans and Home Loans, loanbaba. com also offers School Fee Loan for up to a lakh to manage finances for school fees, vocational courses, certification course, hobby courses, etc. Recently, loanbaba.com introduced its flagship product, Payday Loans / short term loans, in Mumbai. These small cash loans make it possible to borrow a small amount of money within a day. Without even stepping out of home, borrowers can receive funds within 24 hours of applying online. What makes the process so fast is the sophisticated technology applied by the company. Sanket explains: “The algorithm is built in such a way that the eligibility of users is calculated within seconds. The algo also takes into account the online social footprint of the users, their online behavior, along with their credit score as well.”
believe P2P financing is a great product. Both the parties, the lender and the borrower, are benefited and, as facilitators, we take onus for the creditworthiness of the borrower and successful completion of the transaction.”
Loanbaba.com secured a seed funding of INR 2 Crore, and today, the startup employs a team of 15 members and has over 5,000 satisfied customers. Loans, in a snap
A loan application on loanbaba.com takes only a few minutes to get processed. The platform offers complete information about loan products and gives free access to essential tools such as loan eligibility calculator and loan EMI calculator, so that customers can make an informed choice. The customer service is accessible online through live chat, email or toll free number to call in.
“We had a lady applying for a small cash loan of INR 30,000 to meet some emergency medical expenses as her salary was yet to be credited and her savings were falling short by this small amount. As we have a quick loan application system, all she had to do was share her loan requirement and we directed her to a small cash loan service. She was pleasantly surprised when the amount was disbursed in her bank account the same day. Similarly, personal loan applications take as less as 48 hours to be processed on the portal,” explains Sanket, reaffirming just how quick and easy it is to get a loan on the platform. He explains that often users are not sure about which product to choose or what documents are required to apply for a loan, but the experts at loanbaba.com handhold all their users, explaining to them all the nuances along the way. In a blooming market where tech-savvy Millennials are borrowing more than ever, platforms like loanbaba. com are offering a convenient mode of obtaining quick and easy loans – even to pay for one’s guitar lessons. And this is the reason why loanbaba.com is gaining lot of traction in such a short period of time. The startup caters to over 15,000 users each month!
Loanbaba.com’s P2P (Peer to Peer lending) product will also be live in the coming month. The platform will help the potential borrowers get loans from individual lenders at competitive interest rates. Excited about the new offering, Sanket adds: “We
www.loanbaba.com Startup 360º mag • July 2017
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Startup 360º mag • July 2017
jOKER fiBER, product of Bass Jokernet Private Limited founded in 2015 at Tiruchirappalli, offers ultrafast Internet services through FTTH. Well, you must be aware that India ranked 97th globally with an average speed of 5.6 Mbps as per the Akamai’s State of The Internet for Q4 2016 Report. However, most of the areas received below 512kbps in the said quarter. Particularly in Tamil Nadu, the 28 million Internet consumers in the State receive an average speed 1.15 Mbps, which is less than 80% of India’s average speed.
jOKER fiBER, a fiber based internet service provider in Tiruchirappalli has launched internet services offering speed up to 99Mbps and have plans to increase the speed to 1GBPS in the near future. But how does the team plan to achieve what other Internet providers failed at? Here’s what differentiates JOKER fiBER services from the rest: • • • • •
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In order to reduce the downtime and ensure smooth installation, operation and after-installation service, the company is focused on achieving process automation through software technologies by developing their own automated Device Installation Software, FTTH Design Software to capture latest technologies in the FTTH field and an automated Support System through bot that will allow frequent follow ups on feedback and suggestions. Soon, the company also plans to launch a VOIP (Voice over Internet Protocol) Service. jOKER fiBER optimizes its automated processes and a high caliber team to offer the following benefits to its customers: • • •
Much lower time is consumed on installation The service level agreement on speed is near to 99.99% Reliability on speed and data
To ensure that the abovementioned quality criteria are met, the team follows a strict time-bound service model. The installation of new connections and the pre-sale as well as after-sale support service is completely automated for speedy response. Employees are rewarded for completing projects on time while consumers are compensated if they are not serviced within the prescribed time.
Having tasted success in their city of inception, the company aims to gradually scale their operations to other cities in India. “jOKER fiBER have plans to expand to five Tier II and ten Tier III cities before the end of 2018 and we also plan to expand across Tamil Nadu by 2025,” says Stalin Adaikalam, CEO. Talking about the cost of the service, the company offers competitively priced packages. It is, however, a known fact that most people rely on Internet so heavily in their daily lives that cost is a small factor in comparison to the assurance of reliable and high speed Internet connectivity.
jOKER fiBER, the first fiber based ISP in Tiruchirappalli is also the first ISP with IPV6 based network in India. The company has developed both IPv4 and IPv6 networks. jOKER fiBER is currently bootstrapped and has been approached by several private investors as well as VC funds. In-step with the government’s Digital India project, jOKER fiBER aims to deliver faster internet connectivity with economical pricing to every home, making the idea of a Digital India into reality.
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Startup 360º mag • July 2017
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Eunimart is on a quest to transform Indian online sellers into world leaders Indian E-commerce market is very constricted, and with rising number of new entrants, the prospects for Indian online sellers is bleak. This has led sellers to step out of domestic boundaries and go international despite the fact that it is not a cakewalk to trade internationally. From curtailing the hassles of appropriate marketplace selection to co-ordinating order and inventory, from tracking customs and duties to handling logistics and payments, international E-commerce enabler Eunimart is redefining the scope of Indian online sellers in cross-border E-commerce. Target market Eunimart, the new buzzword in B2B cross-border E-commerce, is targeting the specific market which is expected to grow over US$ 1 trillion by the end of 2020 with a tremendous growth rate of 25% CAGR (as presented in a joint report by Paypal and Alibaba). The company has scaled up to a level today that was likely improbable a year back when it was started. Eunimart now boasts partnerships with top-notch global online marketplaces like Lazada, Linio, Priceminister, CDiscount, Amazon, Ebay, Etsy, Bonanza, Zilingo, Wish, Jumia, Souq and many more. The company has to its name over 2,000 registered sellers who are experiencing a progressive growth in the international arena. Possessing a strong portfolio of 200,000 product SKUs has helped the startup acquire increased number of sellers by far. The startup is associated with multiple manufacturers and retailers with a GMV of over INR 10 million. This buzz has triggered Indian brands with annual GMV of over INR 30 million (from online and offline channels) to seek global expansion. 28
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Company profile Acquiring distinct visibility on the best international online marketplaces is not an easy task. It is a complicated process and has many pain points that need to be properly taken care of. Eunimart tries to address all these pain points, pioneering Brand India.
Over 20,000 Indian sellers/manufacturers selling on US market through different channels like Amazon, Ebay, etc. haven’t been able to make a mark yet, because of the lack of cross-border knowledge; Eunimart aims to assist all these sellers and many more to set a benchmark in global online selling. The start-up claims to have its business model based on four pillars, namely, Payments, Logistics, Marketplace and Information Technology. The company offers growth expansion strategies, marketplace listings, super SAAS platform to manage operations, an action plan for sales growth, and data & analytics to ensure maximum visibility.
Company offering
Though the upsurge of cross-border trade in recent times has led to the emergence of several close competitors, Eunimart manages to secure its benchmark for its impeccable services. The company’s unmatchable strategies for account creation, cataloguing, re-pricing, inventory management, competitive pricing, promotion, order management, logistics, payment support and performance report have helped it scale great heights from scratch. The major proportion of the company’s clientele, i.e. over 95%, comprises a pool of the most renowned manufacturers with different product categories across the country with an approximate annual revenue of INR 20 million. Data procured from reliable sources suggest that products under these categories, especially finished leather products, handicrafts, home & decor, artificial jewellery, clothing & apparels have impressive outbound movement to different countries due to its high demand. The company has come up with a huge Big Data and Natural Language Processing (NLP) platform that shares deep insights from crossborder markets to enable better sales performance by sellers.
The backdrop
Back in 2016, founders Shayak Mazumder and Saikat Roy realized that cross-border E-commerce is expanding at an exponential rate. The duo soon identified that the major chunk of Indian sellers
doesn’t even add up to 0.7% of US$ 1 Trillion market because of the lack of knowledge and expertise in operational strategies for carrying out the crossborder trade. They decided to pitch in the concept of cross-border multichannel selling and carried out a nationwide survey amongst over 7,500 sellers to validate the traction; a positive response from over 10% of these sellers willing to go international gave the duo a boost to form Eunimart in 2016. Accordingly, the company was incorporated on 1st of May, 2016 and started off with a headcount of merely 4 team members (which is now 30 in a matter of just a year). Mr Mazumder, CEO of Eunimart, is an INSEAD alumnus and ex-Indian Navy personnel who figured it out during his service days itself that he wanted to do things on his own and dreamt of becoming a successful entrepreneur one day. To support him in accomplishing this dream, he was backed by Mr Roy, CMO of Eunimart, who has previously displayed his marketing stint for years in Myntra.
Challenges encountered
When enquired of the journey so far, the founders seem to retrospect on the initial days of endless challenges that they had to encounter. The Indian sellers had limited knowledge about selling internationally and educating them to understand the significance of global exposure was a Herculean task. Also, Indian sellers are not as advanced as European, American and Chinese sellers in the global markets; as such, time and again, the end results have not been that great as they should have been. It is a matter of time and technology for Indian sellers to upgrade themselves to compete at this level. This is mainly because of lack of proper research on the demographics of the countries to be sold in.
Growth plans for future
Mr Mazumder, who has travelled around the world on business trips, knows the lacunae in cross-border trade. However, his firm belief in ‘everything is attainable’ has helped Eunimart make its position steadfast and be a forerunner in the industry. With time, Eunimart has reached a stature where international online marketplaces have come forward for partnerships in order to source Indian sellers and open up the gates to the US$ 1 trillion market. By the end of 2018, the company aspires to acquire 10,000 sellers whose annual GMV is over US$ 1 million and have massive domestic dominance over the market. No wonder the founders foresee business expansion in multiple countries in the years to come. Startup 360º mag • July 2017
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Nurturing and Funding the Startup Ecosystem in SE Asia “Golden Gate Ventures is an early-stage venture capital firm investing across Southeast Asia. Since 2011, the firm has invested in over 30 companies across more than 7 countries in Asia. The firm invests in internet & mobile startups across many sectors, including e-commerce, payments, marketplaces, mobile applications, and SaaS platforms.” South East Asia is experiencing a huge economic rise and is poised to be the most sought after destination for global investors in the near future. In order to boost this growth, Golden Gate Ventures is focused on developing and nurturing the technological ecosystem across South East Asia. The company has invested in technology and internet startups in Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam, as well as, companies from Hong Kong, Taiwan, Japan, Korea and US that aim to expand in South East Asia. 30
Startup 360º mag • July 2017
The firm, founded by ex-Silicon Valley entrepreneurs Vinnie Lauria, Jeffrey Paine and Paul Bragiel invests at the Seed, Series A and Bridge rounds, investing between USD1M-5M in the companies they choose to work with. The sectors that the firm is interested in include “startups in Southeast Asia that leverage technology and the internet to scale rapidly and disrupt existing industries - from e-commerce to payments, marketplaces to content portals, mobile apps to B2B, IoT to SaaS platforms.” Last year, Golden Gate Ventures closed a fund of USD60M, which was USD10M over their target of USD50M, to invest in the rapidly growing startup ecosystem in South East Asia. The firm has made some stellar investments since its inception, and the latest fund boosted its confidence to increase the size of their investments in some cases. Some of the notable startups mentored by the firm include Nitrous.io, WiFi Chua, TradeGecko, Apptoide, HipVan, Stripe, Carousell, MoneySmart, RedMart and many more.
The online marketplace Carousell, all set to be the online shopping ‘Amazon’ of South East Asia, recently took over Malaysia-based mobile classifieds start-up Duriana, making it the top mobile classifieds player in Malaysia. Stripe, a payment-processing platform, has grown significantly with users in over 100 countries. It was recently valued at USD9B after the latest round of funding that almost doubled the company’s valuation. Golden Gate Ventures’ latest investments include Printerous, an Indonesia based startup that
is digitalizing the country’s printing industry by using technology to make the printing process more efficient and cost-effective.
Apart from leveraging their Silicon Valley experience to mentor startups, the team at Golden Gate Ventures is dedicated towards building a healthy startup ecosystem through regular community events, benefitting each member in the process. Some interesting events organized by the firm regularly include: hosting startup dinners across major cities in the world; the Open Coffee Club, Singapore, that brings together entrepreneurs, developers, investors and everyone who loves startups together once each month to discuss their passion, i.e. startups; the annual Walkabout Singapore, which is an open house event for technology startups; and ‘The List’ of startup events that is carefully compiled each week and shared to make the startup scene in Singapore as approachable as possible. The firm has also helped the Founder Institute, a preidea incubation program for entrepreneurs, to open across a dozen cities in South East Asia. The move will help in breaking the traditional stereotype of studying, landing a job and turning entrepreneur in the later years by helping young individuals who yearn to start their own businesses hone their knowledge and skills at an early stage. Another positive step in the direction is the mentorship program for upcoming startups, helping them understand and course through each step of building a successful business, dispensed through organizations such as NUS Enterprise and JFDI. Startup 360º mag • July 2017
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Startup 360ยบ mag โ ข July 2017
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Guest Talk
Connecting Startups with Global Angels Business Ideas . Angel Investors . Startup Jobs . Elancers . Gurus
BUSINESS IDEAS
IDEA CHALLENGE
Sandeep Maurya, Founder & CEO of bornbrio.com, is an industry veteran. After spending over 17 years globetrotting, he launched PH BRIO ONLINE & RETAILS SERVICES in Aug 2015. In his first stint as an Entrepreneur with swatah.com, Sandeep, discovered the challenges of entrepreneurship and soon came up with the idea of Bornbrio- a marketplace for funds, skills and solutions. Sandeep is the backbone of bornbrio.com. From conceptualization to launch, he along with his wife Renu, have been efficaciously rolling its wheels uphill. While Sandeep owns technology, marketing and operations, Renu oversees Human Resources and Accounting. Sandeep is recognized by his peers as a thought leader in Engineering, Contracting, Project finance and International marketing. Born in an Air Force family, Sandeep graduated from prestigious Directorate of Marine Engineering & Training (DMET), Kolkata and started his career as a Naval Officer onboard Merchant Ships. During his 9 years stint as a mariner, he undertook critical projects trading oil & gas for Chevron and ExxonMobil. His hunger to achieve something larger, navigated him to Indian School of Business and after graduating, he gave his precious 7 years to Punjlloyd, building global strategy and leading challenging projects across the globe. 36
Startup 360º mag • July 2017
STARTUP FUNDING
STARTUP FUND
The youngest Cadet in his Batch at DMET, Sandeep also turned out to be the youngest Marine Engineer on board Chevron Ships. His aptitude in taking up new challenges made him a natural choice for business in Eurasia and his performances on mission critical won him accolades and prizes from the Top Management.
After Graduating from Indian School and failing with the market on closing the infrastructure fund, he established Shared services with Mckinsey at Punj Lloyd Gurgaon; handled over 25 projects spread across UAE, QATAR, KSA, LIBYA, KAZAK and BAHRAIN with direct reporting to the CEO and established presence of Punj LLoyd in Americas, Latin America & Europe.
Moved by his frequent interactions with Chairman of Punj LLoyd, Mr. Atul Punj. Sandeep realized that an entrepreneur is more than a professional as it brings hopes and smiles for people who are dependent on his business. In Pursuit to build something, he quit Punjlloyd and launched PH BRIO ONLINE & RETAILS SERVICES LIMITED in Aug 2015. Sandeep has always been a topper throughout his academic years, however, more than his academics, Sandeep’s classmates & teachers recognize him for his discipline and attitude. Among others, he also won the Honor of Merit award for his contribution to discipline and academics at DMET, Kolkata.
Sandeep Maurya Founder and CEO Bornbrio
www.bornbrio.com Moving ahead, Sandeep envisions transforming Bornbrio into a global investment bank, facilitating innovations across the globe. When out of his c-suite role, Sandeep is an ardent reader and does a lot of reading on Technology, Finance, Equity Markets, Macroeconomics, and Globalization. Apart from building and expanding his business domain, he also believes in giving back to his society and therefore aids education for blind children.
Bornbrio is an entrepreneurship engine created to facilitate collaboration between various stakeholders in the exciting world of ideas and innovation. Operating as a startup catalyst, it is a curated marketplace for funds, skills and business solutions for startups and SME’s. The brand aspires to disrupt the global innovation drive by building trust, blurring geographical boundaries and facilitating global movement of talent and capital into ideas and innovation. Adding a new dimension in the Angel and Venture Capital space, the online platform is the first in the world to offer live equity bids, debt placements and syndication of funds by qualified investors. Bornbrio also offers the following : a) b) c)
Brainstorming and structuring of Ideas Peer to Peer Collaboration B2B Shared Services
d) e) f) g)
Recruitment Solutions Free Technology Platforms Mentoring by Industry Stalwarts Syndication of Startup Funds
Designed to function as a social networking platform, Bornbrio creates several possibilities for entrepreneurs and businesses aspiring to take a big leap. Bornbrio builds on the knowledge and financial prowess of its member users and offers a wider risk mitigation mechanism that allows big ideas to fail without a possibility of another sub-prime crisis or slowdown.
World has warmed up to entrepreneurship and innovation, however, the market lacks talent, funding, and cooperation, particularly in the emerging markets such as South Asia, South East Asia and, Africa. Targeting big on the needs of the entrepreneurs in the under developed countries, Bornbrio has a mission to remove bottlenecks and facilitate economic cooperation, Bornbrio is self-funded and driven by the market need. With the revenue model designed to bring down cost per transaction, it intends to fill up the gap and transform the concept of Venture Capitalism. With a mission to nurture entrepreneurship and serve economic innovation, the company has set itself a target of 2500 users and a revenue of USD 50,000/ month by May 2018. Startup 360º mag • July 2017
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Startup Diary 4th IoT Summit 2017 Bangalore, 26 July 2017 The Internet of Things (IoT) is expected to be a USD 15 billion industry by 2020 with a 5-6% share of the global IoT industry. 4th IoT Summit 2017 will focus on the rapidly changing landscape driven by the emergence of the Internet of Things, and will also cover widely accepted models such as cognitive computing, edge/cloud computing platforms, big data, analytics and much more. Be a part of this 1-day conference, which will help you set your technology strategy for scalable, secure and efficient IoT implementation by determining which new technologies will drive IoT to the next development stage and will bring together stakeholders from various facets of the IoT ecosystem.
Entrepreneur India 2017 New Delhi, 18 - 19 July, 2017 It is a platform for entrepreneurs to discover and unleash breakthrough Ideas, innovations and insights needed to realize their power to disrupt the social, economic and tech ecosystem. In its 7th Annual edition, Entrepreneur 2017 aims to bring together inspiring entrepreneurs and investors for creating new opportunities for investment, build new partnerships and collaboration avenues and highlight entrepreneurship as means to address some of the most intractable social challenges. The summit will include 4 distinct summits, keynotes and panels, ignite talks, pitch stage, mentoring, and networking sessions aimed to give participants tailored opportunities to gain skill and build professional relationships that will help their ventures grow.
Smashup 7.0 Mumbai, 22 July, 2017 The TiE Mumbai SmashUp is Mumbai’s biggest startup unconference. The last edition saw an attendance of 850+ with prominent speakers from the startup ecosystem. Join the event and get to hear the stories and experiences that we only read about in articles, directly from the startups. a. Big Boys: We invite only early stage entrepreneurs to speak, no VCs no big boy talks. b. 50,000 feet overviews: early stage entrepreneurs tend to give you a 2,000 ft overview. c. Presentations/Gyan: We focus on the storytelling format with Startup Tales. d. NO Suits: Yes, we take this very seriously to maintain the ambience and energy.
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