Aerorail Bullet Train Brand Guidelines
Brand Standards Manual
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Contents
3.0 Communication Guidelines 3.1 Language: 3.2 Readability: 3.3 Style: 3.4 Tone of voice: 3.5 Email: 3.6 Editorial style guide: 3.7 Social Media:
Brand Standards
Aerorail Bullet Train
Brand Guidelines
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1.0 The Brand 1.1 Overview 2.0 Visual Guidelines 2.1 Logotype 2.1.1 Brandmark 2.1.2 Tagline 2.4 Colors 2.5 Typography: 2.6 Photography 2.7 Other graphics
The Brand
Section 1
Aerorail Bullet Train Brand Guidelines
1.0 1.1 Overview
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The Brand Overview 5
Brand Guidelines
We are a Texas-based private company, employing a market-led approach. Unlike other high-speed rail projects, we are backed by private investors, not public funds. Aerorail is developing a new high-speed passenger rail system that will connect Dallas/Fort Worth and Houston using a proven, worldclass technology that will provide a travel time of less than 90 minutes.
Mission Bridge economies to create opportunity.
Aerorail Bullet Train
Brand Promises Safety. Professionalism. Quality Service.
Tagline Excellence on Motion.
2.0
The Logo
Section 2
Aerorail Bullet Train
Brand Guidelines
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2.1 Logotype 2.2 Brandmark 2.3 Tagline 2.4 Colors 2.5 Typography: 2.6 Photography 2.7 Other graphics
Visual Guidlines The Logo 7
Aerorail Bullet Train
Brand Guidelines
We are a Texas-based private company, employing a market-led approach. Unlike other high-speed rail projects, we are backed by private investors, not public funds. Aerorail is developing a new high-speed passenger rail system that will connect Dallas/Fort Worth and Houston using a proven, worldclass technology that will provide a travel time of less than 90 minutes.
Aerorail Bullet Train Brand Guidelines
2.0
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Logotype Visual Guidelines
Aerorail Bullet Train Brand Guidelines
2.0
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2.0
Aerorail Bullet Train
Brand Guidelines
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2.1.1 Brand Mark Visual Guidelines
Aerorail Bullet Train Brand Guidelines 11
2.1.2 Tag Line Visual Guidelines
Aerorail Bullet Train
Brand Guidelines
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excellence in motion
Aerorail Bullet Train Brand Guidelines 13
excellence in motion