Brand guidline

Page 1

Aerorail Bullet Train Brand Guidelines

Brand Standards Manual

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Contents

3.0 Communication Guidelines 3.1 Language: 3.2 Readability: 3.3 Style: 3.4 Tone of voice: 3.5 Email: 3.6 Editorial style guide: 3.7 Social Media:

Brand Standards

Aerorail Bullet Train

Brand Guidelines

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1.0 The Brand 1.1 Overview 2.0 Visual Guidelines 2.1 Logotype 2.1.1 Brandmark 2.1.2 Tagline 2.4 Colors 2.5 Typography: 2.6 Photography 2.7 Other graphics


The Brand

Section 1

Aerorail Bullet Train Brand Guidelines

1.0 1.1 Overview

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The Brand Overview 5

Brand Guidelines

We are a Texas-based private company, employing a market-led approach. Unlike other high-speed rail projects, we are backed by private investors, not public funds. Aerorail is developing a new high-speed passenger rail system that will connect Dallas/Fort Worth and Houston using a proven, worldclass technology that will provide a travel time of less than 90 minutes.

Mission Bridge economies to create opportunity.

Aerorail Bullet Train

Brand Promises Safety. Professionalism. Quality Service.

Tagline Excellence on Motion.


2.0

The Logo

Section 2

Aerorail Bullet Train

Brand Guidelines

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2.1 Logotype 2.2 Brandmark 2.3 Tagline 2.4 Colors 2.5 Typography: 2.6 Photography 2.7 Other graphics


Visual Guidlines The Logo 7

Aerorail Bullet Train

Brand Guidelines

We are a Texas-based private company, employing a market-led approach. Unlike other high-speed rail projects, we are backed by private investors, not public funds. Aerorail is developing a new high-speed passenger rail system that will connect Dallas/Fort Worth and Houston using a proven, worldclass technology that will provide a travel time of less than 90 minutes.


Aerorail Bullet Train Brand Guidelines

2.0

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Logotype Visual Guidelines


Aerorail Bullet Train Brand Guidelines

2.0

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2.0

Aerorail Bullet Train

Brand Guidelines

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2.1.1 Brand Mark Visual Guidelines


Aerorail Bullet Train Brand Guidelines 11


2.1.2 Tag Line Visual Guidelines

Aerorail Bullet Train

Brand Guidelines

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excellence in motion


Aerorail Bullet Train Brand Guidelines 13

excellence in motion


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