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BI & Analytics Updated On : September 2017
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What is Business Intelligence and Business Analytics? Businesses today must be able to gather insight and comprehend the value from every customer interaction with your brand and here is where the BI & Analytics comes into picture. BI (Business intelligence) is a technology-driven process for analysing data and gathering actionable information which helps in making informed business decisions through dashboards and predefined reports. Whereas, BA (Business Analytics) refers to the technologies, skills and practices for interactive and investigative analysis which are used to derive new insights and drive business planning.
Difference between Business Intelligence and Business Analytics Business intelligence and analytics both refer to using data to make better decisions. Business Analytics and Business Intelligence are broad terms covering all kinds of technologies and approaches and are often used interchangeably. Though the terms are different they both refer to the similar thing that is using data to solve problems. Let's see what is the difference between business intelligence and analytics;
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