SIX-MONTH BUYING PLAN
TABLE OF CONTENTS COMPANY PROFILE MISSIO N STATEMENT B RAND IDENTITY HISTO RY TIMELINE SCO PE & SIZE TARGET MARKET
06 08 16 18 30
COMPETITIVE MARKETPLACE SWOT ANALYSIS SO CIAL MEDIA PRESEN CE KEY COMPETITORS FASHIO N TRENDS LIFESTYLE TRENDS TECHNO LO GY TRENDS
40 42 44 52 64 68
B UYING PLAN 6 MO NTH B U YIN G PLAN ASSO RTMENT PLAN S O PPO RTUNITY STATEMENT
72 78 82
MISSION STATEMENT “BERGDORF GOODMAN STRIVES TO BE THE BEST LUXURY AND FASHION RETAILER, CHALLENGING THEMSELVES TO CONTINUE TO INNOVATE, ADAPT AND ENGAGE THEIR CUSTOMERS TO SHOP WITH THEM ANYTIME, ANYWHERE AND ANY PLACE.”
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BRAND IDENTITY BERGDORF GOODMAN IS A LUXURY GOODS DEPARTMENT STORE BASED ON FIFTH AVENUE IN MIDTOWN MANHATTAN, NEW YORK CITY. A N E W Y O R K L A N D M A R K S I N C E 19 01 . BERGDORF GOODMAN IS PART OF THE NEIMAN MARCUS GROUP, A LUXURY RETAILER THAT CONDUCTS INTEGRATED STORES AND ONLINE OPERATIONS; THEIR BRANDS INCLUDE NEIMAN MARCUS, BERGDORF GOODMAN, LAST CALL, HORCHOW, CUSP, AND MYTHERESA. THESE RENOWNED RETAILERS OFFER UPSCALE ASSORTMENTS OF APPAREL, ACCESSORIES, JEWELRY, BEAUTY, AND DECORATIVE HOME P R O DU CTS TO THE AF F LUENT CUSTOM ER .
“BERGDORF GOODMAN REPRESENTS THE PINNACLE OF STYLE, SERVICE AND MODERN LUXURY. LOCATED AT 5TH AVENUE AND 58TH STREET, IT IS THE LEADING FASHION AUTHORITY AND SINGULAR DESTINATION FOR THE MOST DISCERNING CUSTOMERS FROM AROUND THE WORLD.”
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THERE’ S O NLY
ONE BERGDORF
LEGENDARY WINDOWS
DAVID HOEY HAS BEEN THE MAN IN CHARGE OF THESE LEGENDARY WINDOWS FOR THE PAST 19 YEARS. BERGDORF GOODMAN’S WINDOWS ARE A MUST SEE WHEN VISITING NEW YORK, ESPECIALLY DURING HOLIDAY SEASON. IT TAKES 11 MONTHS WITH OVER A HUNDRED ARTISTS TO PUT TOGETHER BERGDORF’S ANNUAL HOLIDAY WINDOW DISPLAYS. THE CREATIVE DEPARTMENT AT BERGDORF GOODMAN SELECTS ONE WORD THAT WOULD SHAPE THE HOLIDAY THEME. IN 2014 THE WORD CHOSEN WAS “INSPIRED”, AND EACH OF THE WINDOWS WERE BASED ON A MAJOR ART FORM, FROM FINE ARTS TO PERFORMING ARTS, AND TO APPLIED ARTS. THE GOAL WAS THAT THESE WINDOWS WOULD ENTERTAIN, DIVERT, AND INSPIRE THOSE WHO WALKED BY 5TH AND 58TH.
“WINDOWS ARE THE PERFECT MEDIUM. THEY ARE A COMBINATION OF SEVERAL THINGS ALL MIXED TOGETHER: A LITTLE THEATER, A LITTLE STORYTELLING, AND A LITTLE INSTALLATION ART.”
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LINDA FARGO
“EYES OF BERGDORF GOODMAN” LINDA FARGO IS THE SENIOR VICE PRESIDENT OF THE FASHION OFFICE AND IS IN CHARGE OF THE STORE PRESENTATION AT BERGDORF GOODMAN SINCE 2006. SHE CALLS BERGDORF GOODMAN HER “ALTER EGO”. LINDA IS ALSO RESPONSIBLE FOR SPOTTING TRENDS AND SHAPING THE VISUAL IDENTITY OF THE DEPARTMENT STORE. SHE IS WELL KNOWN FOR HER REFINED TASTE FOR FASHION, AND HER VISITS TO DESIGNER’S SHOWROOMS. SHE ALSO DIRECTS THE INTERIOR DESIGN OF BOTH STORES ON FIFTH AVENUE.
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HISTORY TIMELINE
1899 EDWIN GOODMAN GOES TO WORK FOR TAILOR HERMAN BERGDORF
1901
GOODMAN BUYS INTO THE BUSINESS, FORMING BERGDORF GOODMAN
1903
GOODMAN BUYS OUT BERGDORF
1914
THE BUSINESS MOVES TO THE PRESENT-DAY SITE OF ROCKEFELLER CENTER
1928
BERGDORF GOODMAN MOVES TO ITS CURRENT ADDRESS
1953
ANDREW GOODMAN TAKES OVER THE BUSINESS
1972
BERGDORF GOODMAN IS SOLD TO CARTER HAWLEY HALE STORES
1987
BERGDORF GOODMAN BECOMES PART OF THE NEIMAN MARCUS GROUP
1990
GOODMAN’S MEN’S STORE OPENS ACROSS THE STREET FROM BERGDORF’S
2004
BG.COM GOES LIVE
2006
BERGDORF GOODMAN REACHES $500 MILLION IN SALES 5TH FLOOR CONTEMPORARY DEBUTS, TARGETING YOUNGER CUSTOMERS
2010
5TH/58TH BLOG LAUNCHES
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SCOPE & SIZE
BERGDORF GOODMAN OPERATES FROM TWO STORES THAT ARE ACROSS THE STREET FROM EACH OTHER. THE MAIN STORE, WHICH IS STILL AT ITS ORIGINAL LOCATION SINCE 1928, LOCATED ON THE WEST SIDE OF 5TH AVENUE. THE MEN’S STORE, WHICH IS SEPARATE, WAS BOUGHT IN 1990 AND LOCATED ON THE EAST SIDE OF 5TH AVENUE. FOR CUSTOMERS NOT LOCATED NEAR THE STORES, BERGDORF’S HAS AN E-COMMERCE SITE AND OFFERS INTERNATIONAL SHIPPING FOR THEM TO SHOP. BERGDORF’S CORE PRODUCT CATEGORIES INCLUDE WOMEN’S AND MEN’S DESIGNER CLOTHING, ACCESSORIES, SHOES, HANDBAGS, JEWELRY, BEAUTY, KIDS, AND 5F CONTEMPORARY. THE STORE HAS TWO RESTAURANTS: THE BG RESTAURANT LOCATED ON THE 7TH FLOOR, AND THE GOOD DISH, WHICH IS A CAFE LOCATED ON THE BEAUTY LEVEL. BERGDORF’S GENERATES APPROXIMATELY 500 MILLION A YEAR BETWEEN E-COMMERCE AND THE TWO STORES.
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STRENGTHS & COMPETENCIES
BERGDORF GOODMAN IS ONE OF THE MOST WELL- KNOWN, LEADING HIGH-END DEPARTMENT STORES FOR FASHION WITH OVER 100 YEARS OF RETAIL HISTORY. BEING PART OF THE NEIMAN MARCUS GROUP PROVIDES A STRONG FINANCIAL BACKGROUND. LOCATED AT THE HEART OF NEW YORK ON 745 5TH AVENUE, IT IS EXTREMELY CONVENIENT FOR THEIR TARGET MARKET. THERE IS ALSO A RANGE OF TRANSPORTATION THAT WOULD TAKE CUSTOMERS TO THEIR STORE. BERGDORF’S PROVIDES STORE SERVICES SUCH AS PERSONAL STYLING, INTERNATIONAL SERVICES, RESTAURANTS, BRIDAL SALON, FUR CARE, AND EVEN STORAGE. BERGDORF GOODMAN IS VERY WELL KNOWN FOR THEIR LEGENDARY WINDOW DISPLAYS, WHICH HAVE BECOME A MUST SEE IN NEW YORK CITY. BERGDORF’S COMMUNICATES WITH CUSTOMERS THROUGH SOCIAL MEDIA PLATFORMS SUCH AS FACEBOOK, INSTAGRAM, AND THEIR OWN BLOG 5TH/58, KEEPING THEIR FOLLOWERS UPDATED ABOUT THEIR NEWEST PRODUCTS, EVENTS, AND COLLABORATIONS.
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CORE PRODUCT CATEGORIES
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THE DESIGNERS
MAJOR ESTABLISHED DESIGNERS: PRADA GUCCI CHANEL MAJOR DESIGNERS ON THE RISE: THE ROW TOM FORD MAJOR DESIGNERS FOR MEN: BALMAIN MON CLER SALVATORE FERRAGAMO MAJOR DESIGNERS IN CONTEMPORARY WEAR: PHILLIP LIM HELMUT LAN G ALICE AND OLIVIA
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THE 5TH FLOOR AT BERGDORF GOODMAN, ALSO KNOWN AS 5F CONTEMPORARY, WAS CREATED SPECIFICALLY FOR YOUNGER CUSTOMERS. IT CARRIES BRANDS SUCH AS 3.1 PHILLIP LIM, HELMUT LANG, AND ALICE & OLIVIA. ALSO, DESIGNERS OFTEN COLLABORATE WITH BERGDORF’S CONTEMPORARY FLOOR. ALEXANDER WANG, FOR EXAMPLE, RECENTLY SET UP AN ELABORATE SNEAKER-THEMED POPUP SHOP INSPIRED BY HIS SPRING 2015 RUNWAY SHOW ON BERGDORF’S CONTEMPORARY FLOOR.
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BERGDORF GOODMAN OPENED GOODMAN’S, ITS DEDICATED MENSWEAR STORE IN 1990, LOCATED ON FIFTH AVENUE ACROSS ITS ORIGINAL STORE. GOODMAN’S IS THE ONLY STANDALONE MEN’S LUXURY SPECIALTY STORE IN AMERICA, AND IT WAS THE FIRST DEPARTMENT STORE TO CARRY BRANDS LIKE THOM BROWNE AND TOM FORD. THE ENTIRE STORE HAS RECENTLY BEEN RENOVATED TO BE EVEN MORE SUITABLE FOR ITS CUSTOMERS, AND THEY ARE ALSO TAPPING INTO YOUNGER CUSTOMERS BY ADDING BRANDS LIKE KENZO AND AMI. THE IN STORE EXPERIENCE IS JUST LIKE THE BERGDORF GOODMAN STORE, WITH SERVICES SUCH AS A VIP FITTING ROOM COMPLEX AND A LUXURY BAR.
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TARGET MARKET
BERGDO RF GOODMAN ’ S TARGET CUSTOMERS FALL WITHIN THE TOP 2% OF THE UNITED STATES’ IN COME BRACKET, AS WELL AS WEALTHY CUSTOMERS ARO UND THE WORLD. THEIR AVERAGE CUSTOMER IS WELL-TRAVELED, WELLEDUCATED , AS WELL AS SOPHISTICATED.
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LAUREL FORBES
AGE: 33 EDUCATION/DEGREE: BACHELOR’S IN JOURNALISM, NEW YORK UNIVERSITY OCCUPATION: MAGAZINE EDITOR INCOME: $180,000 HOMETOWN: UPPER EAST SIDE, MANHATTAN, NYC MARITAL STATUS: MARRIED CHILDREN: MIA (3), EVA (2) HOBBIES: YOGA, AERO YOGA, PILATES, READING, SOCIAL EVENTS, SHOPPING VACATIONS: LA TOSCANA, GREEK ISLANDS WEEKEND GETAWAY: HAMPTONS PERSONALITY: CONFIDENT, HARD-WORKING, CREATIVE, INNOVATIVE, SOPHISTICATED, ENJOYS PROBLEM-SOLVING CHALLENGES
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TYLER LEVIN
AGE: 38 EDUCATION/DEGREE: MASTER’S IN FINANCE, UNIVERSITY OF PENNSYLVANIA OCCUPATION: FINANCIAL ANALYST INCOME: $350,000 ANNUALLY HOMETOWN: WASHINGTON D.C. MARITAL STATUS: SINGLE HOBBIES: GOLF, FISHING VACATIONS: ENJOYS VISITING PLACES HE HAS NEVER BEEN BEFORE, RECENT TRAVELS INCLUDE AUSTRALIA AND ARGENTINA WEEKEND GETAWAY: NEW YORK CITY PERSONALITY: ADVENTUROUS, CONFIDENT, DECISIVE, GENUINE, INNOVATIVE
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ADRIANA GARCIA
AGE: 58 EDUCATION/DEGREE: MASTER’S IN FINE ARTS, PRATT INSTITUTE OCCUPATION: INTERIOR DESIGNER INCOME: $275,000 ANNUALLY HOMETOWN: MADRID, SPAIN MARITAL STATUS: MARRIED CHILDREN: XIMENA (33) AND IGNACIO (30) HOBBIES: PILATES, READING, PAINTING, TRAVELING VACATIONS: PARIS, MILAN WEEKEND GETAWAY: MALLORCA PERSONALITY: CHARISMATIC, ENERGETIC, CREATIVE, PERFECTIONIST, ACHIEVER
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PATRICIA LEVY
AGE: 68 EDUCATION/DEGREE: BACHELOR’S IN POLITICAL SCIENCE, DUKE UNIVERSITY OCCUPATION: RETIRED INCOME: $1.9 MILLION HOMETOWN: BOSTON, MASSACHUSETTS MARITAL STATUS: MARRIED CHILDREN: PHOEBE (42) HOBBIES: COOKING, TRAVELING, SHOPPING (FOR HERSELF, HUSBAND, AND GRANDKIDS) VACATIONS: EUROPE WEEKEND GETAWAY: NEW YORK CITY PERSONALITY: HONEST, TRUSTING, METHODICAL, INDEPENDENT, DETERMINED
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SWOT ANALYSIS
STRENGTHS
WEAKNESSES
- THE INCIRCLE REWARDS PROGRAM - STRONG BRAND RECOGNITION - THE STORE’S HISTORY AND EXCLUSIVITY - SYNONYMOUS WITH HIGH-QUALITY PRODUCTS AND SERVICES - EXISTING RELATIONSHIPS WITH GLOBAL DESIGNERS - ONLY STANDALONE MEN’S LUXURY SPECIALTY STORE IN AMERICA - PERSONAL SHOPPERS - LOCATION
- THE 5TH FLOOR IS NOT REACHING MILLENNIALS - ONLY ONE STORE
OPPORTUNITIES
THREATS
- OPEN STORE IN A NEW LOCATION OVERSEAS - EXPAND RELATIONSHIPS WITH MILLENIALS - FOCUS ON DOING NON-TRADITIONAL ADVERTISEMENT - GET A SMARTPHONE APP
- ALL THE NEIGHBORING STORES ARE LUXURY OR DESIGNER BRANDS WHICH MAY OFFER THE SAME PRODUCTS
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SOCIAL MEDIA PRESENCE
BERGDORF GOODMAN HAS A LEADING ONLINE PRESENCE ON SOCIAL MEDIA AND THEIR WEBSITE IS MOBILE FRIENDLY. BERGDORF’S HAS A TOTAL OF 856K INSTAGRAM FOLLOWERS, MORE THAN ANY OF THEIR COMPETITORS. THEIR INSTAGRAM IS ALSO LINKED TO A WEBSITE WHERE CUSTOMERS CAN BUY WHAT IS SHOWN ON THEIR INSTAGRAM PICTURES. BERGDORF’S IS ALSO ON PINTEREST, TWITTER AND HAS A BLOG CALLED 5TH/58TH ON THEIR WEBSITE. HOWEVER, IT DOES NOT HAVE AN APP TO CREATE A UNIFIED EXPERIENCE FOR CUSTOMERS.
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KEY COMPETITORS
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NEIMAN MARCUS
DIFFFERENCES: - 41 STORES IN THE US - OLDER CLIENT BASE - TECHNOLOGICAL ADVANCES TO TARGET YOUNGER CUSTOMERS - THEIR SELECTION IS MORE APPEALING TO OLDER CUSTOMERS THAN YOUNGER
BARNEYS NEW YORK
DIFFFERENCES: - 30 STORES - BRANDS ARE MORE CONTEMPORARY - TARGETS YOUNGER CUSTOMERS - URBAN AESTHETIC
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SAKS FIFTH AVENUE
DIFFFERENCES: - 41 STORES IN THE US - 71 OFF 5TH STORES IN THE US - 6 INTERNATIONAL STORES - #SAKSSTYLE - MORE DEVELOPED PRIVATE LABEL - SAKS FIFTH AVENUE APP
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E-COMMERCE
KNOWN FOR BEING ONE OF THE ORIGINAL ONLINE SHOPPING SITES. THEY CONNECT WITH THEIR CUSTOMERS WITH THERE WEEKLY MAGAZINE, THE EDIT.
BEGAN AS A PREORDER SERVICE FOR LUXURY FASHION LABELS GIVING CUSTOMER THE OPPORTUNITY TO ORDER CLOTHES STRAIGHT FROM THE RUNWAY.
LAUNCHED IN 2011 HAVE QUICKLY BECOME TRENDSETTERS AS THEY SELL BOTH HIGH- END A N D L ES S - K N O W N FA S H I O N D ES I G N E R S .
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FASHION TRENDS
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SOFT ROMANTIC NOSTALGIA AND FEMININITY COMBINE WITH A MODERN EDGE AS DESIGNERS INFUSE NEW INTERPRETATIONS INTO THIS ROMANTIC MOOD. INTRICATE DETAILS SUCH AS RUFFLES AND EMBROIDERED FLORALS SWEEP ACROSS BILLOWING SILKS, CREATING A DELICATE AMBIENCE. THIS TREND PRESENTS A POSITIV E O PPO RTUNIT Y FO R O UR PR O DU CT CATEGO RY
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FEMININE FORM PARISIAN DESIGNERS CELEBRATE THE BEAUTY OF THE FEMALE FORM THIS SEASON, USING LIGHTWEIGHT FABRICS, DRAPED CONSTRUCTIONS AND CLEVER PATTERN-CUTTING TO EMPHASIZE A SYLPH-LIKE SILHOUETTE. CLEVER CUTOUTS AT THE WAIST OR DECOLLETAGE ACCENTUATE AND HIGHLIGHT A SUBTLE, SEXY FEMININITY. THIS TREND ALSO PR ES ENTS A POSITIV E O PO RTUNIT Y FO R EV ENIN GW EAR .
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FLOOR-SWEEPING DRESS DRAMATIC, FLOOR-SWEEPING DRESSES TELL A ROMANTIC TALE IN PARIS, WITH DESIGNERS OPTING FOR CASCADING A-LINE SILHOUETTES OR SLIM, COLUMNAR SHAPES. DELICATE, SHEER FABRICS ALLOW FOR EXPERIMENTAL SURFACE DECORATION, WHILE DITSY FLORAL PRINTS ADD A SUMMERY FEEL, ALSO PRESENTING A POSITIVE OPPORTUNITY FOR EVENINGWEAR.
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SLIP DRESS THE SLIP CONTINUES AS A PERENNIAL PIECE FOR THE SEASON, WITH PARISIAN DESIGNERS HONING IN ON LUXE, BOUDOIR FEEL. LUXURIOUS SILKS ARE WORKED WITH LACE INSERTS, WHILE SHEER ORGANZA AND TULLE CREATE SUBTLE TEXTURES. BOWS, RUFFLES AND RUCHING UNDERLINE A SENSUOUS AND VERY FEMININE MOOD. WE BELIEVE THIS MAJOR TREND WILL POSITIVELY IM PACT OUR PRO DU CT CATEGO RY AS WELL .
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CALIFORNIA DREAMING DESIGNERS EMBRACING THE SEASON WHOLEHEARTEDLY WITH THE EASE AND ATTITUDE OF THE WEST COAST. THIS IS EXEMPLIFIED IN MAXI DRESSES SUCH AS THE HIPPIE HALTER, COLORFUL PRINTS AND PATCHWORKS, BRINGING ABOUT A SUNNY BOHO FEEL TO THE RUNWAY. WE BELIEVE THIS TREND WILL NEGATIVELY IMPACT OUR PRODUCT CATEGORY BECAUSE IT ALLOWS PEOPLE TO REPLACE CLASSIC EVENING WEAR WITH A MORE CASUAL SILHOUETTE THAT CAN BE DRESSED UP.
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LIFESTYLE TRENDS
64
ALTHOUGH BUYING FOR WOMEN’S EVENING, IT IS STILL IMPORTANT TO KEEP IN MIND THE BIG TREND WITH BEING COMFORTABLE. SINCE THE PIECES WOULD BE EVENINGWEAR, IT WOULD NOT BE NECESSARY FOR THEM TO BE CASUAL. THE COMFORT FACTOR CAN BE ADDED IN BY HAVING LOOSER FITTING DRESSES SO THAT IT WOULD BE EASIER TO MOVE AROUND IN THEM.
COMFORT
CONTINUING ON THE TREND WITH BEING COMFORT, TECHNOLOGY INNOVATES IN FIBRE, YARN AND FINISH. IT ALLOWS FOR HIGH QUALITY MODERN HAPTIC FABRICS TO BE MORE ADAPTIVE, ALMOST LIKE A SECOND SKIN TO ENHANCE PERFORMANCE AND COMFORT. THE FOCUS IS ON COMFORT USING DISCRETE TEXTURE, HIGH QUALITY BLEND YARNS AND INNOVATIVE FINISHES. NOT ONLY CAN THESE BE USED FOR CASUAL WEAR, BUT ALSO FORMAL WEAR FABRICS. LAYERING LIGHTWEIGHT FABRIC IS A KEY TREND TO CREATE SHEER AND YET STRUCTURED EFFECT. FABRICS THAT ARE SUITABLE FOR CREATING THESE EFFECT INCLUDE ORGANZAS, MICRO-CLOQUE CREPES, OPEN LINO WEAVES, SILK AND VISCOSE BLENDS. PLEATING IS ANOTHER WAY TO CREATE SOFT DELICATE VOLUME, USING A RANGE OF TECHNIQUES SUCH AS RETRACTED SURFACE CREPE JACQUARDS AND HEAT SET OR SEERSUCKER PLEATING.
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TRENDS IN TECHNOLOGY
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INTERNATIONAL SHIPPING
EARLIER THIS YEAR IN FEBRUARY, BERGDORF GOODMAN HAS STARTED SHIPPING INTERNATIONALLY WITH BORDERFREE (BFX) ON THEIR NEW GLOBAL ECOMMERCE PLATFORM FOR RETAILERS. BFX ITSELF HAS CUSTOMERS FROM OVER 100 COUNTRIES WHO CAN NOW SHOP BERGDORF GOODMAN’S PRODUCTS. THIS ALLOWS FOR SHOPPERS AROUND THE WORLD TO HAVE ACCESS TO BERGDORF GOODMAN EVEN IF THEY ARE NOT IN NEW YORK.
PHONE-CHARGING STATIONS
AS TECHNOLOGY BECOMES MORE AND MORE DEVELOPED, PEOPLE ARE CONSTANTLY ON THEIR PHONES. AT BERGDORF GOODMANTHEREISNOWAPHONECHARGINGSTATIONON THE 5/F OF THE STORE SO THAT PEOPLE ARE STAY CONNECTED.
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6-MONTH BUYING PLAN
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FOCUS PRODUCT CATEGORY: EVENINGWEAR SPRING 2016 (000’s) FALL 2016 PLANNED NET SALES
24,500.0
EST. NET SALES
22,000.0
PLANNED % LAST YEAR
11.36%
AVERAGE STOCK, RETAIL
14,411.8
INVENTORY TURNOVER
1.7
PLANNED REDUCTIONS
5,390.0
REDUCTIONS % SALES
22%
PLANNED IMU%
63%
- PLANNED NET SALES: $24,500,000 * FORMAL EVENTS TAKING PLACE DURING SPRING - PLANNED REDUCTIONS: $5,390,000 * WILL BE SPREAD OVER 6 MONTHS - PLANNED TURNOVER RATE: 1.7 * EVENINGWEAR IS NOT A NECESSITY * CUSTOMERS PURCHASE FOR SPECIFIC OCCASIONS
- PLANNED AVERAGE STOCK: $14,411,800 - PLANNED INITIAL MARKUP: 63% *CONSIDERING ALTERATION COSTS AND WORKROOM COSTS - 60% OF PLANNED SALES ARE DONE DURING THE FIRST HALF OF THE SEASON.
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ASSORTMENT PLANS
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ASSORTMENT PLAN 1 EVENINGWEAR CATEGORIES
CLASSIFICATIONS
TOTAL (%)
PURCHASES ($)
SHORT COCKTAIL DRESSES
40%
$9,496,000
LONG GOWNS
35%
$8,309,000
SEPARATES
25%
$5,935,000
TOTAL
100%
$23,740,000
ASSORTMENT PLAN 2 SIZES SIZES
TOTAL (%)
PURCHASES ($)
0
8%
$1,899,200
2
12%
$2,848,800
4
20%
$4,748,000
6
25%
$5,935,000
8
18%
$4,273,200
10
10%
$2,374,000
12
7%
$1,661,800
TOTAL
100%
$23,740,000
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ASSORTMENT PLAN 3 DESIGNERS
DESIGNERS
TOTAL (%)
PURCHASES ($)
OSCAR DE LA RENTA
32%
$7,596,800
CARMEN MARC VALVO
25%
$5,935,000
VALENTINO
15%
$3,561,000
MARCHESA
13%
$3,086,200
OTHERS
15%
$3,561,000
TOTAL
100%
$23,740,000
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OPPORTUNITY STATEMENT
THE 6 MONTH BUYING PLAN CREATES AN OPPORTUNITY FOR BERGDORF GOODMAN. THEIR WOMEN’S EVENINGWEAR HAS A LOYAL CUSTOMER BASE. ALTHOUGH WE ARE LOOKING INTO BUYING TRENDIER PIECES SUCH AS THE SLIP DRESS, WE HAVE STILL INCLUDED SOME CLASSIC STYLES. THIS PROVIDES CHOICES FOR BOTH CUSTOMERS WHO ARE MORE INNOVATIVE AND THOSE WHO PREFER MORE TIMELESS PIECES.
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FABIOLA MIRO ISABELLA COSTA NICOLE NG TINDAL ANDERSON