LITTLE TREND JOURNAL

ISABELLA COSTA P. DA N I E L G R E E N FASM 245 - FALL’15

“ FASHION

IS NOT SOMETHING THAT EXISTS IN DRESSES ONLY. FASHION IS IN THE SKY, IN THE STREET, FASHION HAS TO DO WITH IDEAS, THE WAY WE LIVE, WHAT IS HAPPENING.” - COCO CHANEL

TABLE OF CONTENTS / 1. CUSTOMIZED DENIM 2. BARE THOSE SHOULDERS 3. FRINGE FEVER 4. DESTINATION CHANEL 5. POP ART! 6. FUZZY FUR 7. ALL ABOUT THE SLEEVES 8. PANAMA FASHION WEEK

CUSTOMIZED DENIM /

SEPT. 18, 2015

CUSTOMIZATION AND INDIVIDUALISM ARE BOTH MAJOR ELEMENTS PLAYING IMPORTANT ROLES IN TODAY’S FASHION. FOR CURRENT CUSTOMERS IN THE FASHION MARKET, IT IS ALL ABOUT SELF-EXPRESSION AND PERSONAL STYLE. THEY ARE LOOKING FOR CLOTHES THAT SPEAK FOR THEMSELVES, ABOUT THEMSELVES. THEY ARE WILLING TO INVEST IN A COMFORTABLE AND VERSATILE ITEM THAT WILL ALSO MAKE THEM STAND OUT WHILE EXPRESSING THEMSELVES. HOWEVER, THERE ARE TWO TYPES OF CONSUMERS: THE ONES THAT HAVE THE TIME TO DECORATE THEIR OWN DENIM, AND THE ONES THAT DO NOT HAVE THE TIME BUT STILL WANT TO WEAR A PIECE THAT WILL REFLECT THEIR OWN PERSONAL STYLE. THIS SEASON, PATCHED DENIM IS A PERFECT OPPORTUNITY FOR DESIGNERS AND MERCHANTS TO SATISFY THEIR CUSTOMERS WITH UNIQUE PIECES THAT WILL REFLECT THEIR OWN PERSONALITIES. BUYERS OF DENIM WILL FULFILL THEIR CUSTOMER’S DESIRES BY SELECTING PRODUCTS THAT ARE COMPLETELY DIFFERENT FROM ONE ANOTHER, SO CUSTOMERS CAN CHOOSE FROM A WIDE RANGE OF POSSIBILITIES, THE ONE THEY FEEL IDENTIFIES THEM BEST. WHILE SOME MAY GO FOR ANIMATED CHARACTERS, OTHERS MIGHT PREFER GRAFFITI, OR EVEN SELECTING THEIR OWN PATCHES AND APPLYING THEM TO THE DENIM FOR A MORE PERSONAL EXPERIENCE.

BARE THOSE SHOULDERS /

SEPT. 25, 2015

SALVATORE FERRAGAMO

LEANDRA MEDINE

BOSS

ALL THE WAY FROM THE STREETS TO THE CATWALKS DURING THIS SEASON’S FASHION WEEKS, IT BECAME EVIDENT THAT OFF-THE-SHOULDER SILHOUETTES ARE BACK AND TRENDING. FROM LEANDRA MEDINE’S CASUAL LOOK TO BOSS’S ELEGANT VERSION OF THE OFF-SHOULDER, THIS CHIC, CONTEMPORARY TREND GIVES A SENSUAL TOUCH TO EVERY LOOK WHILE KEEPING IT CLASSY. AND THAT IS PRECISELY THE REASON WHY WOMEN ARE SIMPLY FALLING IN LOVE WITH THIS SILHOUETTE. THIS VERSATILITY IN WHICH THE SILHOUETTE MAY BE APPROACHED, IS ALSO A KEY CHARACTERISTIC THAT WILL BENEFIT BUYERS DESIRING TO SATISFY THEIR CUSTOMERS, THAT ARE LOOKING FOR VERSIONS OF THE TREND THAT WILL SUIT THEIR DIFFERENT STYLES, AGES, BODY SHAPES, OR SPECIFIC OCCASIONS THEY ARE BUYING FOR. WITH THE OFF-SHOULDERS TREND, THERE ARE HUNDREDS OF POSSIBILITIES IN WHICH BUYERS CAN RESPOND TO THE NEEDS OF THEIR CUSTOMERS, CHOOSING FROM OFF-THE-SHOULDERS DRESSES OR TOPS IN EVERY POSSIBLE STYLE.

FRINGE FEVER /

OCT. 2, 2015

FRINGES ARE DEFINITELY IN, AND THEY ARE STAYING FOR A WHILE. SHREDDED HEMLINES WERE SEEN IN MANY OF THIS SEASONS’S FASHION SHOWS AS WELL AS ON THE STREETS. JACKETS, TOPS, SKIRTS, BAGS, SHOES, ACCESSORIES— FRINGES ARE EVERYWHERE THEY COULD POSSIBLY BE, WHICH MAKES THIS TREND VERY FLEXIBLE TO FOLLOW IN OUR OWN WAYS. BUYERS OF ALMOST EVERY CATEGORY, FROM DENIM TO SHOES, BAGS, OUTERWEAR, HAVE COUNTLESS OF OPTIONS WHEN IT COMES TO FRINGE. THIS IS THE MOMENT IN WHICH COLORS, FABRICS, AND TEXTURES ARE KEY, AND DECISIONS DEPEND ON THE CUSTOMER NEEDS AND THE BUYER’S CHOICES. THE THING ABOUT FRINGE IS THAT IT GOES WELL WITH EVERY SEASON’S ESSENTIALS, SO THE TREND CAN STAY FOR A LONGER PERIOD OF TIME.

DESTINATION CHANEL /

OCT. 7, 2015

AT PARIS FASHION WEEK, KARL LAGERFELD TRANSFORMED THE GRAND PALAIS IN A CHANEL-THEMED AIRPORT TERMINAL TO PRESENT CHANEL’S SPRING 2016 READY TO WEAR COLLECTION. BOARDING PASSES, CHECK-IN DESKS, DEPARTING FROM GATE No. 5 — THE SHOW WAS A COMPLETE CHANEL AIRLINES EXPERIENCE. THE COLLECTION PRESENTED WAS AMAZING AND OF COURSE, WORTH TO KEEP IN MIND. IT WAS REALLY INTERESTING TO SEE KEY ELEMENTS OF CLASSIC CHANEL SUCH AS TWEED SUITS, WITH A MODERN TWIST. THROUGH THE COLLECTION, LAGERFELD SUGGESTS A LUXURIOUS APPROACH TO TRAVEL WEAR. A LOT OF WHAT CAUGHT MY ATTENTION WAS IN THE SMALL DETAILS, SUCH AS BAGS, SHOES, AND ACCESSORIES. THE BAGS WERE INTENDED TO LOOK LIKE MINIATURE TRAVEL LUGGAGE, AND THE SANDALS LIGHTED UP. I BELIEVE THIS COLLECTION IS CRUCIAL FOR BUYERS, BECAUSE IT WILL INFLUENCE WHAT PEOPLE WILL BE LOOKING FOR IN TERMS OF FASHIONABLE CLOTHES FOR TRAVELING.

POP ART! /

OCT. 16, 2015

WE ARE CURRENTLY LIVING IN A CREATIVE CULTURE IN WHICH ART AND FASHION ARE BOTH MAJOR ELEMENTS CONSTANTLY INFLUENCING ONE ANOTHER. IT IS VERY IMPORTANT FOR FASHION MERCHANTS TO BE LOOKING INTO ARCHITECTURE, ART, MUSIC, AND EVERY OTHER COMPONENT THAT INFLUENCES SOCIETY AND SHAPES THE DIRECTION OF FASHION. IT IS ALSO A GREAT OPPORTUNITY FOR MERCHANTS TO REACH TO THEIR CREATIVE CUSTOMERS, THOSE WHO ARE PASSIONATE ABOUT ART AND TAKE FASHION AS AN OPPORTUNITY FOR SELF-EXPRESSING. POP ART IS ONE OF THIS SEASON’S BIGGEST TRENDS, AND NOT ONLY IS WEARABLE ART EXCITING, BUT ALSO PERFECT FOR PEOPLE WHO ENJOY HAVING FUN WITH FASHION. WHETHER CHOOSING TO WEAR POP ART IN AN ALL-OVER PRINTED COAT OR JUST A HANDBAG THAT WILL ADD A “POP!” (OF COLOR) TO YOUR OUTFIT, TRUTH IS YOU WILL STEAL THE STARES. “O-LALA!”

FUZZY FUR /

OCT. 23, 2015

FUR IS DEFINITELY ONE OF THIS SEASON’S MOST EXCITING TRENDS. FROM RUNWAY SHOWS TO THE STREETS, CHANCES ARE ALMOST EVERYONE HAS AT LEAST A FUZZY “KARLITO” KEYCHAIN HANGING FROM THEIR BAG. WHAT MAKES THIS TREND SO FUN IS THE BRIGHT COLORS, TEXTURES, AND SHAPES, AND OF COURSE, THE WAY IN WHICH FUR WILL ACCENTUATE ANY OUTFIT. ALTHOUGH IT IS USED MOSTLY FOR HANDBAGS AND COATS, UNEXPECTED PLACEMENT OF FUR IS BECOMING POPULAR AND INTERESTING, MAKING GARMENTS EVEN MORE SOPHISTICATED AND TRENDY. WINTER SEASON IS RIGHT AROUND THE CORNER AND SHOPPERS WILL BE LOOKING FOR BOLD FUR COATS THAT WILL NOT ONLY MAKE THEM STAND OUT, BUT ALSO KEEP THEM WARM. THEREFORE, FUR IS DEFINITELY A STRATEGIC OPPORTUNITY FOR BUYERS TO TAKE IN CONSIDERATION WHEN PLANNING THEIR ASSORTMENTS FOR COATS AND COLD WEATHER ACCESORIES SUCH AS HATS, HEADBANDS, EAR WARMERS, AND SCARVES.

ALL ABOUT THE SLEEVES /

OCT. 30, 2015

OSCAR DE LA RENTA

JUAN CARLOS OBANDO

DELPOZO

J.W. ANDERSON

SHOPPERS ARE CONSTANTLY SEEKING FOR SOMETHING EYE-CATCHING AND SOPHISTICATED THAT WILL MAKE THEM STAND OUT. THIS SEASON, DESIGNERS HAVE RESPONDED WITH ECCENTRIC AND EXAGGERATED SLEEVES. ALTHOUGH RESEMBLANCE FROM PAST PERIODS’ SILHOUETTES IS NOTICEABLE IN SOME DESIGNS SUCH AS IN JUAN CARLOS OBANDO’S WIDE-SLEEVED JACKET AND J.W. ANDERSON’S EXAGGERATED LEG-OF-MUTTON SLEEVES, DESIGNERS HAVE TAKEN A MINIMAL YET STRUCTURED AND MODERN APPROACH THIS TIME. THE VERSATILITY OF THIS TREND PRESENTS AN OPPORTUNITY FOR MERCHANTS TO RESPOND TO THEIR CUSTOMERS’ NEEDS. THE SLEEVE MAY VARY IN WIDTH, LENGTH, AND STRUCTURE, ALLOWING CUSTOMERS TO RESPOND TO THE TREND INDEPENDENTLY, AS THEY WILL BE INCLINED TO GO FOR THE SILHOUETTES THAT WILL BENEFIT THEIR BODIES. ALSO, THE TREND MAY BE INCORPORATED IN A VARIETY OF SILHOUETTES SUCH AS FEMININE DRESSES LIKE OSCAR DE LA RENTA’S, TOPS SUCH AS DELPOZO’S STRUCTURED AND MODERN DESIGN , TO JACKETS AND COATS, ALLOWING THE CUSTOMER TO SELECT THE APPROPRIATE STYLE FOR A SPECIFIC OCASSION.

PANAMA FASHION WEEK /

NOV. 6, 2015

ALESSANDRA GRAU

CARMELA

KRIS GOYRI

NAEEM KHAN

THE MERCEDES-BENZ FASHION WEEK PANAMA TOOK PLACE IN PANAMA CITY THIS PAST WEEKEND, ATTRACTING VISITORS FROM COUNTRIES ALL OVER THE WORLD. THIS EVENT IS AN OPPORTUNITY FOR LATIN AMERICAN DESIGNERS TO PRESENT THEIR COLLECTIONS AND BUILD STRATEGIC RELATIONSHIPS WITH RECOGNIZED INTERNATIONAL DESIGNERS, BUYERS, EDITORS, AND REPRESENTATIVES FROM IMPORTANT AREAS IN THE FASHION INDUSTRY. IT IS ALSO AN OPPORTUNITY FOR INTERNATIONAL BUYERS TO DISCOVER LATIN AMERICAN TALENT AND INCORPORATE THEIR UNIQUE PROPOSALS AND LATIN AMERICAN CULTURE INTO THEIR ASSORTMENTS, AS WELL AS KEEPING AN EYE ON PROMISING EMERGING DESIGNERS. OVERALL, THIS SEASON’S TRENDS SUCH AS PATCHED DENIM, OFF-SHOULDERS, AND WIDE SLEEVES WERE ALSO PRESENT IN PANAMA’S RUNWAYS BY DESIGNERS SUCH AS NAEEM KHAN, PETER PILOTTO, MEXICAN DESIGNER KRIS GOYRI, AND VENEZUELAN EMERGING DESIGNER AND SCAD ALUMNI, CARMELA OSORIO LUGO.

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