Isabella Daly 225075 – New College Swindon 66528
Critical & Contextual Studies A2 Exam Question – Sun Part 4
Having now experimented with potential poster layouts and concepts and come up with my final design, the next step in my process for creating promotional material is to come up with design for a ticket stub. To the right are two examples of ticket stubs that I have found where from looking at both of these, it seems to be clear that all the information that is being given is present on the right hand side of the stub, whereas the imagery of whatever sort is on the left. While it is not necessary for me to follow suit exactly with this method, as it’s a recurring feature I find it to be a sensible choice to apply when designing my own. When it comes to the information itself it’s also important for me to not leave any of the specifics such as price, validation etc. as these are some of the most important bits. As you can see I made a few variation of design (where I tried to keep the design as relevant to the poster as I could) involving very little white space to be present, the issue I found with these designs, however, is that that they just ended up looking too much like business cards rather than ticket stubs which is wanted prompted my to my third and final variation that has a predominantly white background. This change instantly improved the overall appearance and definitely helped create a stronger idea reflecting that of ticket stub.
Ticket Stub Design:-
Leaflet Design:-
Upon the completed of both my poster and ticket stub, the final aspect of my promotional material that needs to be made for my exhibition is my leaflet that would be present to the viewers of my exhibition that will not only contain a map of the room but all give a brief summary on all the individual paintings that are being shown to give a more condensed run down of all the analysis that I have undergone throughout this project in a bitesize format. Shown above is a small selection of differeing leaflet covers to help give me an idea as to the sort of layout that works well. One thing in common that although is quite preditable but should still be mentioned is how all of the covers have work of one of/the artist involved in the exhibiton as well as text that is both big and easy to read text apart from the Brancusi leaflet that has some black text on a dark background, which to me, personally, was a bad decision given that it makes the text unclear to read. As for other information that’s presented on the front, there’s also the name of the gallery that the exhibition is being held and for two of the leaflets, the dates of when it’s running from. Overall, it’s clear to make the statement of how the design of the leaflet is very similar to that of the poster for the exhibition itself where it’s for this reasoning that I have therefore decided to actually save myself sometime where rather than try and come up with a second composition that’s extremely similar to my poster, to just use my poster itself. By doing this I will also be showing consitency throughout the promotional work that will also stand as eliminating any form of confusion between other exhibitions and their promotional items getting mixed up with mine and making it easier for the viewer to understand and easily spot.
On both this and the previous two slides show smaller versions of each individual leaflet page, where alongside including images of each work with the all the key information (artist, title, date etc.) as well as a short summary about the work, I also included an Introduction, map and some notes at the back just to make it seem slightly more realistic. As for the background for my pages I simply used the background for my poster design minus all the details which I feel makes the booklet overall more enjoyable to look through rather than if I just had plain white pages. You can also see that I added in the shapes from when I was previously creating variations for my poster design onto the pages where the artwork is displayed to make them slightly more interesting and separate from the other pages filled with text rather than have almost every page appear the same. In order to help make my information pages easier to read I added in a larger shape with a lowered down opacity to have more of a flat surface to have my text sit upon, making it easier to read.