PR E -FA L L 2014
E F F O RT L E S S LY C H I C E V E RY DAY D R E S S I N G
F oU N D E R’ s
L E t t E R
You’ ll fall for Pre-fall
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of this, i am sure! summer may be in its prime but it’s at this time that i enjoy looking ahead and re-evaluating my wardrobe for the coming months - who can resist a little pre-emptive shopping? Pre-fall is your chance to dip a sartorial toe into next season’s style without sacrificing on summer’s elegant aesthetic and this peek into aW14 has me longing for so many of the clean, easy pieces from the butter-soft Monmouth Leather Mini Skirt (p.5) - a must-have in black or coral – to those building block essentials of the cool grey Ashbourne Top (p.17) and the reinvented black Coco Shirt (p. 27). enjoy the new collection."
F O U N D E R
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CoCo neWs FLash our bestselling perfect white shirt is now available in brilliant black 2
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Trending Now A rundown of those early bird key wardrobe investments
22 The Future's Bright
Embrace this mood enhancing, outfit uplifting pop of colour
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Denim Debate
Boyfriend or skinny? We put two top looks on trial
3 REASONS TO SHOP GREAT STYLE, INSTANTLY We’re a passionate and dedicated team offering beautiful investment fashion at the click of a mouse. Shop from mobile, tablet or desktop. Baukjen.com
CUSTOMER SATISFACTION Wherever you are in the world, our knowledgeable customer service team are here to help. Plus, expect quick and easy delivery to over 150 countries and enjoy a no-fuss 30 day returns policy
WE GO THE EXTRA MILE Be inspired by our product videos for a 360° view of every style, talk to one of our eStylists or upload your style pics to #baukjenstyle – experience lots of little extras when you shop with us
Trending Now New season. New favourites. New essentials. These are the pieces that will kick start a stylish AW14
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LEATHER ON LEATHER Let minimal accessories add sleek chic to your but ter- sof t leather skir t
Brandon Leather Cap (Available in August) Coco Shirt (TP549) £99 Sizes 6-20 Soft Shirting Caviar Black, Off White
Essential Belt silver Buckle (AC479) £59 Caviar Black Monmouth Leather Mini Skirt (SK503) £249 Sizes 6-16 Leather Caviar Black, Burnt Coral
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W ILD THING Standout prints and sover y- strok able ponyskin pre vail for pre-fall
Felsted Shirt Dress (DR638) £119 Sizes 6-18 Soft Seperates Animalistic Print
Ardley Tote (BG812) £295 Leather Caviar Black
Tsovet SVT-CN38 Leather Watch (AC828) £170 Black/Gold Superga Cotu Classic 2750 Pump (FT848) £45 Ivory, Dark Grey Iron Dark Bordeaux, Black
“The ‘chic and s e x y a t t i t u d e’ that Baukjen has m a d e t h e b ra n d ’s s i g n a t u r e” VOGUE .C O.U K
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ZEST FOR LIFE Give ground to orange leather when paired with a monochrome palet te
Felsted Print Shirt (TP644) £119 Sizes 6-18 Soft Seperates Animalistic Print
Monmouth Leather Blazer (JK510) £389 Sizes 6-16 Leather Caviar Black, Burnt Coral
Monmouth Leather Mini Skirt (SK503) £249 Sizes 6-16 Leather Caviar Black, Burnt Coral
Elia B Leather Ankle Boot (FT842) £169 Black
“B a u k j e n – m o d e r n , L o n d o n - d e s i g n e d c h i c p i e c e s” T HE GUAR DIAN SHOP ONLINE Baukjen.com
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"It 's a l w a y s a j o y t o f i n d a b ra n d n e w b ra n d t o w a t c h a n d i n 2 01 4 , o u r e y e s a r e o n B a u k j e n . T h e a e s t h e t i c i s v e r y p a r e d b a c k w i t h c l e a n , s h a r p l i n e s ." GR A Z I A
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STRIPE- OU T Amp up your of f- duty reper toire with sof t doublefaced jersey in gentle tones and prim pumps
Brandon Leather Cap (Available in August) Hayton Striped Tunic Dress (DR664) £85 Sizes 6-16 Winter Stripe Jersey Grey Melange/Stone Stripe
Superga Cotu Classic 2750 Pump (FT848) £45 Ivory, Dark Grey Iron Dark Bordeaux, Black
COLOUR POP Layer light weight tops in contrast colours and f inish with lu x urious leather for an of f- beat look
Hayton Striped Top (TP647) £55 Sizes XS-L Winter Stripe Jersey Grey Melange/Stone Stripe
Marbury RIB Top (Worn underneath) (TP645) £75 Sizes XS-L Fine Rib Jersey Grey Melange Burnt Coral
Monmouth Leather Mini Skirt (SK503) £249 Sizes 6-16 Leather Caviar Black, Burnt Coral
Superga Cotu Classic 2750 Pump, p.9
“B a u k j e n , a b r i l l i a n t B r i t i s h l a b e l f o r w a r d r o b e s t a p l e s” S T E L L A MAGA Z INE SHOP ONLINE Baukjen.com
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COLD SHOULDER Embrace a simpler aesthetic for ef for tless day to night look s as the bandeau makes a welcome wardrobe return
Henfield Bandeau Top (TP661) £49 Sizes XS-L Jersey Caviar Black
Essential Belt Gold Buckle (AC468) £59 Caviar Black The Boyfriend Jean (TR512) £95 Sizes 25-33RL Denim Washed Indigo
Lola Cruz Court Shoe (FT829) £135 Black, Nile Blue Mushroom
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6 New se ason styles to ensur e you’r e #tr endingnow
3. Monmouth Leather Mini Skirt (SK503) £249 Sizes 6-16 Leather Caviar Black, Burnt Coral
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2. B y Boe Leather Band Ring (Available in August)
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s hop t h e shoo t
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1. Essential Belt silver Buckle (AC479) £59 Caviar Black
4. A rdley Tote (BG812) £295 Leather Caviar Black
5. Hayton Striped Top (TP647) £55 Sizes XS-L Winter Stripe Jersey Grey Melange/Stone Stripe
6. Lola Cruz Court Shoe (FT829) £135 Black, Nile Blue Mushroom 7. F elsted Shirt Dress (DR638) £119 Sizes 6-18 Soft Seperates Animalistic Print
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ANIMA L MAGIC Our Felsted print ef for tlessly mix es the wow of leopard spots with the subtlety of the muted background hue
Felsted Print Shirt (TP644) £119 Sizes 6-18 Soft Seperates Animalistic Print
Essential Belt Gold Buckle (AC468) £59 Caviar Black Felsted Print Trousers (TR517) £99 Sizes 6-16 Soft Seperates Animalistic Print
Take a note from the experts – dress head-to-toe in attention-grabbing print for modern transitional style
co-ordination class
SPORTING STRIPES Forgo structured look s in this sof tly- sof tly approach to striping
Hayton Striped Top (TP647) £55 Sizes XS-L Winter Stripe Jersey Grey Melange/Stone Stripe
Essential Belt Gold Buckle (AC468) £59 Caviar Black The Boyfriend Jean (TR512) £95 Sizes 25-33RL Denim Washed Indigo
Let’s ta k e i t offline! Casual rituals take on a new edge this season with tactile fabrics and relaxed jersey separates
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“E a s y k n i t s , b o y f r i e n d j e a n s a n d s t a t e m e n t t e e s a l l c a u g h t o u r e y e .” VOGUE .C O.U K
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SW EATER STORY T his envy- inducing out f it will be your go-to look for stress-free dressing
Ashbourne Top (TP666) £55 Sizes XS-L Sweatshirt Grey Melange
Ardley Tote (BG812) £295 Leather Caviar Black
Essential Belt Gold Buckle (AC468) £59 Caviar Black The Boyfriend Jean (TR512) £95 Sizes 25-33RL Denim Washed Indigo
Lola Cruz Court Shoe (FT829) £135 Black, Nile Blue Mushroom
"We n e v e r s t o p s e a r c h i n g f o r o u r p e r fe c t j e a n s , a n d t h i s
FUSS-FREE DRESSING Weekend s ne ver looked so good with sumptuously f ine knits and a classic boyfriend jean
Aveley Knit Top (TP632) £79 Sizes 8-18 or Fine Knit Mid Grey Melange Light Stone Melange
Essential Belt Gold Buckle, P.17 The Boyfriend Jean (TR512) £95 Sizes 25-33RL Denim Washed Indigo
Superga Cotu Classic 2750 Pump, P.21
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b o y f r i e n d - c u t p a i r i s o u r l a t e s t b o x - t i c k i n g c h a m p i o n" E L L E
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BA LLE T BEAU TIFUL Classic pumps + a f ine charcoal v - neck + a rolled hem skinny = the essence of ef for tless dressing
Aveley Knit Top (TP632) £79 Sizes 8-18 or Fine Knit Mid Grey Melange Light Stone Melange
Essential Belt Gold Buckle, P.17 Freja Super Stretch Skinny (TR486) £95 Sizes 6-16 Stretch Denim Caviar Black, Indigo
Elia B Suede Ballet Pump (FT846) £59 Black, Prune
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1. By Boe Simple Box Chain Collar (Available in August) 2. Tsovet SVT-CN38 Leather Watch (AC828) £170 Black/Gold
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3. Ashbourne Top (TP666) £55 Sizes XS-L Sweatshirt Grey Melange
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4. S uperga Cotu Classic 2750 Pump (FT848) £45 Ivory, Dark Grey Iron Dark Bordeau, Black
s hop t he shoo t
5. By Boe Hardware Bangle (Available in August)
Nev er under estim ate the pow er of a be autiful basic (a nd a he a rt-lifting hue)
6. The Boyfriend Jean (TR512) £95 Sizes 25-33RL Denim Washed Indigo
7. Aveley Knit Top (TP632) £79 Sizes 8-18 or Fine Knit Mid Grey Melange Light Stone Melange
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Or a nge blossom Pare back this vibrant shade with clean black accessories
Navenby Dress (DR656) £95 Sizes 6-18 Jersey Caviar Black, Burnt Coral
Elia B Leather Ankle Boot (FT842) £169 Black
The future’s bright You heard it here first - orange is the colour - so embrace its bold glamour and let your wardrobe fizz
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THE THIN BL ACK LINE Roll them, belt them, tuck in your tee or leave your blouse loose - the options are endless
Marbury drape Top (TP646) £55 Sizes XS-L Fine Rib Jersey Grey Melange Burnt Coral
Freja Super Stretch Skinny (TR486) £95 Sizes 6-16 Stretch Denim Caviar Black, Indigo
Baukjen Clutch (BG805) £109 Leather Caviar Black Pony
Elia B Suede Ballet Pump (FT846) £59 Black, Prune
skinny The debate heats up! Which camp are you in - leg-sculpting skinnies or casual-cool boyfriends?
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BOY MEE TS GIR L Great with f lats, e ven bet ter with heels, fall for the nonchalant charm of the boyfriend/white shir t style pairing
Halewood Wrap Shirt (TP643) £99 Sizes 6-16 Soft Shirting Caviar Black Off White
The Boyfriend Jean (TR512) £95 Sizes 25-33RL Denim Washed Indigo
Tsovet SVT-CN38 Leather Watch (AC828) £170 Black/Gold Elia B Bow Detail Court Shoe (FT843) £129 Black
or boyfriend
You just can’t get enough of the Coco So we crafted it in caviar black for a luxurious evening spin
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BL ACK OR W HITE Team your investment shir t with a trend top- up print for a hit of fashion whimsy
Coco Shirt (TP549) £99 Sizes 6-20 Soft Shirting Caviar Black, Off White
Essential Belt silver Buckle (AC479) £59 Caviar Black Felsted Print Trousers (TR517) £99 Sizes 6-16 Soft Seperates Animalistic Print
Lola Cruz Court Shoe (FT829) £135 Black, Nile Blue Mushroom
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Fizzy orange Pared back Leopard
Pony Kimono
Croc
ice white
superga Dalmation AW14
coats neutrals Berry Cardi GET Claret
mini THOSE Luxe lounging WISHice white Painterly Print Cigarette pants LISTS AT Camel THE clutch roll neck envelope READY sixties Courts Cashmere
Bandeau
Fine knits Claret Pared back Leopard
Kimono
Painterly Chambray
Boucle
Forest
Leather
Cardi coats
Leggings