Io catalogue ss16 uk

We’re with you

Before, during and after

Hello & welcome Firstly, congratulations on your pregnancy. It’s such a thrilling, daunting, exciting time – I’m lucky enough to have enjoyed pregnancy three times and can vividly remember moments from each. Our new collection is bursting with styles that work for everything in your new season diary – from work lunches to weekend brunches, summer weddings to sunny ‘babymoon’ getaways (fingers crossed). Over the last 12 years, we’ve become the number one fashion destination for stylish pregnant women across the globe. Flick through this catalogue, then read the reviews on our website to find out why…

Baukjen De Swaan Arons Founder

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COVER , P.26

ASHLIN WR AP DRESS (DR380) £85 JERSE Y

The wardrobe builders Great maternity wardrobes always orbit around a handful of brilliantly made staples. Like these…

ELDON MIDI DRESS (DR 279) £95 JERSE Y

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THE KNIT In a contemporary shape you’ll throw over everything.

ANA JUMPER ( TP153) £89 COT TON KNIT

THE TANK , P.10 ( Wor n under neath) SABINE DENIM SKIRT, P.10 6

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THE BLAZER The subtlest front curve flatters growing bumps.

E ARLHAM BL A ZER ( JK094) £169 PONTE

ANA JUMPER SEE OPPOSITE ( Wor n under neath) THE REL A XED JE AN ( TR089) £95 STRE TCH DENIM

ELIA B SNAKE COURT (F T881) £150

THE WHITE SHIRT Featuring crisp luxe cotton and a flattering longer length.

Right THE BELTED C ARDIGAN ( TP106) £95 COT TON KNIT

ELLISON SHIRT ( TP263) £85 COT TON SHIRTING

L ANBURY CLUTCH (BG822) £79

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Z ADIE STRE TCH SKINNY JE ANS ( TR079) £95 STRE TCH DENIM

VEJA ESPL AR TR AINER (F T872) £75

THE SKINNY JEAN Work out ‘cost per wear’ and they make total sense.

THE LAYERING TANK Designed to wash and wear continuously.

THE TANK ( TP020) £32 JERSE Y

SABINE DENIM SKIRT (SK072) £89 STRE TCH DENIM

ANA JUMPER ( TP153) £89 COT TON KNIT

THE LEATHER TROUSERS Chic proof that pregnant women need never compromise on style.

THE TANK SEE OPPOSITE ( Wor n under neath) ROWSLE Y LE ATHER LEGGINGS ( TR093) £349 STRE TCH LE ATHER

ELIA B SUEDE COURT SHOE (F T882) £135 S H O P AT I S A B E L L A O L I V E R . C O M

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A bit about us We’re a London-based brand of women (and mums) designing clothes you’ll LOVE through pregnancy and beyond. We know that as well as your body, your sense of self and style changes during pregnancy. So we design clothes that make you feel like YOU throughout the entire journey.

Clever design We think smart and ‘forever’. We combine exceptional fabrics with detail-driven design techniques - like subtle ruching and wrapping. So our clothes don’t just make you feel comfortable and look gorgeous, they’ll stick around too.

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Effortless outfitting We know you don’t have hours to dress in the mornings, so we create effortless outfits for you. Prints are pared-back, colour palettes are subtle and every piece must pass our ‘can I wear this 100 times?’ test.

Exceptional fit The thing about pregnancy is…your body and tastes constantly change. Many women prefer understated bump-skimming styles in the earlier stages, but love figure-hugging bodycon in the final trimester. Whatever your preference, we design shapes that fit you perfectly, in fabrics that grow as you do.

Luxury fabrics We source the finest quality fabrics. The ones that are kind to sensitive skin, wash well and flatter you completely – at every stage of pregnancy.

While you look after your bump, our clothes look after you.

BE T T Y STRIPED DRESS (DR165) £99 JERSE Y

What we mean by ‘forever’ Spot something you love between the pages of this catalogue (or on our website) and the chances are you’ll wear it for years. That’s because over 90% of our collection can be worn post-pregnancy.

Look out for our PAF symbols that signpost which styles are designed for pregnancy , after ( – also known as ‘nursing’) and forever . Most styles are marked with all three letters, making them super-economical buys.

See IsabellaOliver.com

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The game changers Versatile, easy, chic.

Our AM to PM pieces make even the busiest weeks feel do-able.

E ARLHAM BL A ZER ( JK094) £169 PONTE

ANA JUMPER , P.11 ( Wor n under neath) MATERNIT Y OBI BELT, P.25 C ARDINE SKIRT (SK073) £89 JERSE Y

DE ANNA CLUTCH (BG823) £125

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C ANBURY DRESS (DR376) £109 JERSE Y

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The jumpsuit: comfortable like joggers, chic like your best dress…

ROSLISTON JUMPSUIT ( TR097 ) £109 JERSE Y

ELIA B SUEDE COURT SHOE (F T882) £135

With a zip and tie detail that make the fit all yours.

CR ANLEIGH DRESS (DR 226) ÂŁ109 FLUID VISCOSE

MARNHAM SHIRT ( TP264) £89 CREPE DE CHINE

Z ADIE STRE TCH SKINNY JE ANS ( TR079) £95 STRE TCH DENIM

SOL SANA LUCY SLIDE (F T874) £60 S H O P AT I S A B E L L A O L I V E R . C O M

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Work or wedding?

This dress will do both.

C ARDINE DRESS (DR367 ) ÂŁ129 JERSE Y

ELLIS TANK DRESS (DR 280) £85 JERSE Y

SOL SANA LUCY SLIDE (F T874) £60

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ASHDALE DRESS (DR360) £125 JERSE Y

E ARLHAM BL A ZER P.16 24

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Premium jersey in a pop of springtime blue.

E VESHAM DRESS (DR372) £109 JERSE Y

MATERNIT Y OBI BELT (AC0 08) £69 LE ATHER

RUCHED T SHIRT DRESS (DR109) £95 JERSE Y

Lean in for a secret…

If you’re not interested* in precision ruching techniques, the % of elastane to jersey ratios, or how to create shelf bras, that’s totally ok. We’re a team of women who’ve spent the last 12 years living and breathing that kind of thing, so you don’t have to. You can just enjoy looking and feeling gorgeous in our clothes. Because ‘clever design’ is our thing and being a happy mum-to-be is yours. *On the off chance you are interested you can find out more at IsabellaOliver.com/cleverdesign

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Did somebody say ‘weekend’?

Tell your to-do list it can wait and reach for an outfit that makes weekends, holidays and desk-free-time feel even more special.

BURNELL TOP ( TP268) £79 SOF T SHIRTING

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The T-shirt that grows with you.

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THE C AP SCOOP TOP ( TP028) £35 JERSE Y

E ARLHAM BL A ZER ( JK094) £169 PONTE

ASHDALE PRINT TROUSERS ( TR121) £85 JERSE Y

SOL SANA LUCY SLIDE (F T874) £60

When soft pink met soft cotton.

Good things happened.

BELGROVE SHIRT ( TP271) £85 SOF T SHIRTING

Z ADIE STRE TCH SKINNY JE ANS ( TR079) £95 STRE TCH DENIM

SOL SANA LUCY SLIDE (F T874) £60 32

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ELL ANBY DRESS (DR363) £169 GEORGE T TE

THE BELTED C ARDIGAN ( TP106) £95 COT TON KNIT

HELSTON MATERNIT Y TOP ( TP173) £59 JERSE Y

Our famous maternity jeans: re-imagined in white.

Z ADIE STRE TCH SKINNY JE ANS ( TR079) £95 STRE TCH DENIM

Sliders: our new ‘go-with-everything’ sandal obsession.

SOL SANA TERESA SLIDE (F T876) £70

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BURNELL STRIPED DRESS (DR384) £125 FLUID VISCOSE

L ANBURY CLUTCH (BG822) £79

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A clever skirt detail plays down the bits you love less.

THE TANK ( TP020) £32 JERSE Y

R ADFIELD LEGGINGS ( TR0 08) £55 JERSE Y

VEJA ESPL AR TR AINER (F T872) £75

To have and to hold in pregnancy and forever after…

DE ANNA CLUTCH (BG823) £125

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L ANBURY CLUTCH (BG822) £79

ELL ANBY TOP ( TP279) £85 GEORGE T TE

THE REL A XED JE AN ( TR089) £95 STRE TCH DENIM

ELIA B SUEDE COURT SHOE (F T882) £135

AT WELL DRESS (DR375) £109 JERSE Y

In super comfy jersey, it’s all kinds of gorgeous.

ROBSON PRINT DRESS (DR362) £119 JERSE Y

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THE SCOOP TOP ( TP026) £39 JERSE Y

L AYERING SCOOP TOP ( TP093) £49 JERSE Y

THE TANK ( TP020) £32 JERSE Y

THE L AYERING TANK ( TP203) £45 JERSE Y

THE C AMI ( TP0 07 ) £29 JERSE Y

“Great quality material and great fit” 42

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Nobody does tees like these Meet the iconic T-shirts that pregnant women (and mothers) swear by.

They’re super-soft, designed to grow with you (so you only need one size) and they wash brilliantly too.

THE C AP SCOOP TOP ( TP028) £35 JERSE Y

You’re the boss You were brilliant pre-bump.

You’re brilliant still. These contemporary workwear styles are your shortcut to a confident 9-5.

PIANNA SUMMER DRESS (DR 205) £105 FLUID VISCOSE

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LIBBY TUNIC ( TP127 ) £89 COT TON SHIRTING

THE MATERNIT Y TREGGINGS ( TR065) £65 PONTE

ELIA B SUEDE COURT SHOE (F T882) £135

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The perfect forever shirt Wrap and tie it your way.

IV YBRIDGE DRESS (DR 249) £89 JERSE Y

MATERNIT Y OBI BELT (AC0 08) £69 LE ATHER

L ANBURY CLUTCH (BG822) £79

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Switched on for the office? Switched off for the weekend?

Tick and tick.

BE AUMONT STRIPED DRESS (DR 283) £135 PONTE

AUBRE Y PRINT TOP ( TP265) £69 JERSE Y

THE MATERNIT Y PENCIL SKIRT (SK049) £75 PONTE

DE ANNA CLUTCH (BG823) £125

TIE FRONT SHIRT ( TP064) £75 COT TON SHIRTING

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“Isabella Oliver’s clothes are sexy, stylish, and utterly comfortable.”

Vanity Fair

E ARLHAM SHIF T DRESS (DR370) £129 PONTE

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EMILY DRESS (DR149) £95 JERSE Y

L ANBURY CLUTCH (BG822) £79

AUBRE Y PRINT DRESS (DR361) £129 JERSE Y

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I wish I knew then what I know now…

Anna Woodham is a mum, stylist, journalist and founder of new maternity website themothershop.co.uk. Here she shares three pregnancy style lessons that she learned first-hand…

FOLLOW YOUR INSTINCTS

MAKE YOUR WARDROBE WORK HARDER

“When I dressed myself in the first trimester, it sometimes felt like I’d just looked like I’d overdone it on the cake. I wasn’t ready to embrace bodycon yet, but baggy styles felt shapeless and unflattering. I quickly came to a compromise, with well-cut shirts and dresses that skimmed my new bump. I immediately felt like I was continuing my original prepregnancy style as opposed to compromising it. My advice would be, ‘use trial and error’.

And if it feels good, the chances are it probably looks good too.”

“All of us enjoy the “woohoo, maternity leave” thought that flashes through our minds when we discover we’re pregnant. For me that initial joy was sobered with the realization that I’d be working through most of my pregnancy. I found plenty of casual maternity wear and occasion wear out there, but the only brand nailing workwear is Isabella Oliver, thanks to staple pieces that are ‘actually fashionable’. I lived in their tailored cigarette trousers, classic shirts and dresses. They were life-savers.”

‘...the only brand nailing workwear is Isabella Oliver, thanks to staple pieces that are ‘actually fashionable’ BEWARE OF DENIAL “I remember looking forward to the day when I could dive straight back into my old wardrobe, with its abundance of choice.

How. Wrong. I. Was. In reality I was still wearing my maternity clothes for a good few months after Florence was born. I even kept my elasticated waistband jeans for ‘comfy days’ and Christmas Day eating! People say they won’t invest in maternity clothes because they’ll only wear them for nine months, but I would say, do it. It’s worth the investment.”

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Seriously

Z ADIE STRE TCH SKINNY JE ANS ( TR079) £95 STRE TCH DENIM

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good jeans Can’t bear to leave your blues behind?

You really don’t have to. That’s because we’ve taken our favourite non-maternity jeans and made them even more comfortable, by adding a soft bump-friendly waistband. Read the reviews online for further convincing.

THE REL A XED JE AN ( TR089) £95 STRE TCH DENIM

Let’s party We cut these dresses from our luxe silken jersey (and double-lined them at the back for confidence). Who needs fizz when you’ve got fashion like this?

HILLIER V- NECK DRESS (DR365) £159 LUXE JERSE Y

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Intricate pleat details add a pretty twist.

HILLIER MA XI DRESS (DR366) £189 LUXE JERSE Y

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Share the insta-love with #StyleMyBump Join our sharing, caring community of mums-to-be in Isabella Oliver. It’s all about the beautiful bumps and the inspiring women styling them: just like you.

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Same brilliant women.

More beautiful clothes.

Love the detail-driven designs of Isabella Oliver?

Then our sister brand Baukjen could be just what your post-pregnancy wardrobe needs.

Baukjen.com

The Nursing Collection These pieces might be clever and functional, but they’re also fashionable and fabulous.

Featuring soft fabrics and figure-friendly designs…

IsabellaOliver.com/Nursing

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HADLOW NURSING TOP ( TP276) £69 JERSE Y

BRYANSTON DRESS (DR378) £95 JERSE Y

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If undelivered, please return to: Isabella Oliver, ‘The Postmen’s Office’, 30 Leighton Road, London NW5 2QE, United Kingdom

Outfit, P.19

SS16-M-£-1A

Isabellaoliver.com 0344 844 0448