1. Teaming clothing with architecture and colours,this concept book gives a new context to the way we see garments today. Showing emotion and feeling, this book tells the culture of Patta, a brand with a humble beginning and a never ending journey. Life is full of individuals who may conform, but life is about innovation,confidence and style, in which Patta‘s got love for all. ‘The whole universe depends on everything fitting together, just right. When one piece busts, even the smallest of pieces, the whole universe gets busted.’ If you conform, you submit and if you submit you can only be as good as you allow yourself. Fuck the system, look up and feel the world around you. Inspiration is everywhere, and it places itself in the most hidden places- that is why they call it the greatest gift.
‘I was transformed by picking up a pair of binoculars and looking up, and that’s hard to do for a city kid because when you look up you just see buildings - and really, your first thought is to look in people’s windows. So to look out of the space - out of living space - and look up to the sky, binoculars go far, literally and figuratively’ When you have to look for something, really look, you recieve the greatest satisfaction. That is what fashion and style is about, looking for something that makes you feel yourself . Only you can do that, only you can do that by simply opening your eyes and ears at the world around you.
‘The mother art is architecture’
Look up. Look down. Look around.
We are defined by our choices. We are defined by the paths we take. We are defined by our morals and our views. We are defined by our goals. We are defined by how we learn from our mistakes.
fin. The environment will continue to inspire and affect ones personal taste. Shape, form and texture are influenced by natural disasters, man-made creations and lifes treasures.
‘A building has integrity, just like a man’ Integrity. honesty, strong morals, all things we strive to acquire.