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COPENHAGEN AUDIO TOURS
ANA CAROLINA ISABELLA GIANNI ANDREEA TIBIKE
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CONTENTS PROBLEM INTRODUCTION DESIGN CONCEPT FUNCTIONS PROTOTYPE MOCKUPS WIREFRAME LOGO COMUNICATION CONCLUSION
“How do we make people that have a positive attitude and active behavior towards cycling, enjoy using a bicycle even more and make it easier and more accessible for them?”
PROBLEM
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Every year 5 million tourists visit Copenhagen. They might not know what they want to see and how to get around -while at the same time being economical during their trip. This need was the starting point of our web app. Then we expanded the target audience and created the following problem formulation:
INTRODUCTION Copenhagen Audio Tours is a web app meant for tourists that come to Copenhagen. We want to focus on a particular type of doing tourism: the ecofriendly and healthy type. As the bicycle is a part of Danish culture and everyday life, we thought of using this means of transport as a foundation for our web app.
The technology channel is already selected by the assigment/project requirements. We also know that our product/ service has to be implemend using mobile technologies such as smartphones and tables. To make the interaction between bicycles and our technology channel possible, we also thought of using voice aided guides. Lastly, to comply with the economic trade requirement, we thought of implementing a coupon system that encourages the user-merchant interaction. There is a large span of both web and native apps that approach tourism in large European capitals. However, there are very few- from what we observed from our investigation- that approach visiting Copenhagen from a hands-on perspective. We wanted to create a more active and independent way of enjoying Copenhagen.
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In our design we used COLOUR ASSOCIATION. The users can choose predefined paths that go along tourist attractions grouped under the same genre (for example ”green” for parks). We are using from the Interaction lens the SIMULATION and FEEDFORWARD technique. When the user chooses a path, he is given a breakdown of how the time during that path will be spent. In this way, they can decide whether they take this route as it is or modify it.
DESIGN
We used the Errorproofing, the “DID YOU MEAN?” technique. The chance of a tourist misspelling the name of a location is quite big as the Danish language and it’s local-only spreading makes it hard to remember the right way to write it. In usage of PAVE THE COWPATH, once a path is completed, if the user hits the LIKE button, he is directed to a page with other pre-defined routes liked by people who liked the just-finished path. In this way, the web app can be enriched with new predefined paths if enough likes are gathered whilst at the same time validating the current user’s experience as being appreciated by others. These are the initial ideas that we chose from Design with Intent. However, after we implemented some of the code and design, we have chosen to leave out some of the above concepts.
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CONCEPT
Copenhagen Audio Tours is an application that lets the independant tourist explore unique paths thoughout the city, on a bike. Bikes are a big part of the Danish culture and they have the benefits of being healthy, simple and cheap transportation. Our app is a guide with audio that doesn’t require the user to look at the application for it to work, because the audio works even when your phone is in the pocket. The application activates everytime you reach an audio point which is defined by a radius of 10 meters.
FUNCTIONS
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Settings User can c h o o s e some filters that enhance the usability and experience of the app.
Account First time he uses the app the user will sign up with Facebook in accordance for his future paths and preferences to be saved and shared with friends.
Create your own If he already knows where he desires to go in the city he can type in “start” address and “destination” address and the app will create the easiest route for him to bike.
Predefined Maps When looking for inspiration for where to go, user will look at predefined paths that are made by other users. The available categories are “historical”, “design”, “nature” and others.
To get an overview of our design for our mobile web app, we started creating paper prototypes. Prototype of Coupon Function: This user-merchant interaction allows the user to find good offers and tickets for attractions and restaurents nearby. The coupons has a code and a “use before� date.
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PROTOTYPE
MOCKUPS
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These wireframes are the skeleton of our design. These are the basic building blocks of the structure and are thus very schematic.
WIREFRAME
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LOGO In the creation of and search for an appealing logo, there were many sketches and prototypes that needed refining in order to match our concept. On the left you can see two of our designs. We narrowed our ideas down and discussed it. We agreed upon the idea that we felt conveyed the nature and scope of our web app the best. Thus we incorporated the means of transportation of our choice , blue for its cleanliness and appeal and we paired it red both for contrast and to symbolize the Danish flag.
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Pierre Bourdieu’s Field Theory:
COMMUNICATION THEORY Field: Objective social relationships determined by art, religion, science, education, , technology, economics, politics, class or geographical position.
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Habitus: A persona describing age, gender, lifestyle, preferences and other general behaviors. Peoples habits are in accordance with the field’s requirements. “The habitus provides the practical skills and dispositions necessary to navigate within different fields (such as sports, professional life, art) and guides the choices of the individual without ever being strictly reducible to prescribed, formal rules.”1 Capital: Determines positions in relation to other fields. The two capitals I will look into is cultural capital, which reflects knowledge and social capital that values social relationships and being popular.
1 Calhoun, Craig (ed) Dictionary of the Social Sciences, Article: Bourdieu, Pierre, Oxford University Press, 2002
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Doxa: Description of rules which are right or wrong within a certain field. These beliefs can be unwritten rules or common truths and doxa is related to habitus because a field’s doxa depends on the habitus.
COMMUNICATION MOCKUPS Yearly 5 million tourists from around Denmark and abroad visits Copenhagen for a period of time. We are appealing to the 5 % who bikes while in Copenhagen. In order to teach the cycling tourists we look into the different fields: 1) “Tourists from other places” and 2) “Tourists in their own city - the Copenhagen citizens”.
1) Tourists from abroad
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The first category is a specific field with a habitus: they come to the city for a limited time. They bike to stay fit and to be “gentle” on the environment (eco friendly). They are independent, enjoying their freedom to get around and explore a new city. Our web application is appropriate for this group of people because they are not limited to a traditional tour guide but enabled to explore paths on their own, even on their first visit in Copenhagen. Promotion The application is advertised through tourist sites like http://www.visitcopenhagen.dk/ where there will be a link and a guide on how to download and use the application. Also there will be advertisement on Copenhagen city maps that can be bought at tourist information offices around town. This particular group of people will be reached through traveling bureaus and agents which gives reliable and sufficient information and knowledge about the app. This target segment uses our application because of cultural capital, their advantage is to gain unique information and experiences in a foreign place.
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COMMUNICATION 2) “Tourists” from Copenhagen
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The motivation for using the app is the “want“ to explore their own city: this group is interested in learning more and like to be inspired into novelty.The app aims at providing inspiration for where to find new restaurants nearby, and enjoy the benefits of the many activities and cultural experiences available in their city. This sub-segment has a unique habitus: they bike because it is cheap and easy, they see the advantage of taking the bike instead of car because they experience the freedom, the physical benefits and the “fresh” air. They live mainly in Nørrebro, Østerbro and Christianshavn and they get introduced to our application when biking through the city because we will advertise through banners on busses and busstops and on “søjler” in the city space. These people love their city and they read their local newspaper wherein they will see print advertisements for City Audio App with current coupon sales and user recommendations.
The field active in different social medias will comply with the current doxa, Thus they will receive positive feedback when they get a lot of followers, likes and get a lot of reposts.
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The citizens of Copenhagen enjoys the cafee life and will find advertisements in forms of go-cards/postcards at the downtown coffeshop. The promotion is based on “wordof-mouth“: personal friends/ Facebook friends are reliable and they create a curiosity towards the app. The aim here is to each a social capital.
CONCLUSION MOCKUPS This is the input primary data that we started from: Every year 5 million tourists visit Copenhagen. By getting to know our app they will be inspired to want to see and how to get around more- our mobile application is appealing to different groups of tourists, whether Danes who needs new inspiration or foreigners who visits for the first time and who wants to bike through the city space.
We then proceeded to ask ourselves: “How do we make people that have a positive attitude and active behavior towards cycling, enjoy using a bicycle even more and make it easier and more accessible for them?� The first part of the question became the first part of our hypothesis. Our hypothesis then became that our web app is the one that can fulfill this need. We came to the conclusion that although the app does satisfy part of the need, there are other features that can be implemeted so that the need for health, environmental awareness and economy is properly balanced in its satisfaction.
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THE WEB APP http://s2013m809.keaweb.dk/
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