Renault 2007 guidelines

GRAPHIC GUIDELINES

2007

VERSION V1 - SEPTEMBER

CONTENTS

01

(TO HELP YOU FIND YOUR WAY AROUND!)

02 03

CORE ELEMENTS

New graphic conventions . . . . . . . . . . . . . . .

The Renault logotype . . . . . . . . . . . . . . . . . .

Block logo . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proportions of block logo depending on format . . . . . . . . . . . . . . . . . .

Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . . .

White border . . . . . . . . . . . . . . . . . . . . . . . . .

Colour palette . . . . . . . . . . . . . . . . . . . . . . . .

Identification pattern . . . . . . . . . . . . . . . . . .

Packshot policy . . . . . . . . . . . . . . . . . . . . . .

Partner logotypes and signatures . . . . . . . . .

ADVERTISING

DIRECT MARKETING

Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 024 Press advertisements . . . . . . . . . . . . . . . . . . 028

Mailshots . . . . . . . . . . . . . . . . . . . . . . . . . . . 033 Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . 034

005 006 010 012 013 016 018 020 021 022

04 05 06 07 08 PUBLISHING

MULTIMEDIA CONVENTIONS

PRESENTATION TOOLS

Header . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 072 Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . 079 Email signature . . . . . . . . . . . . . . . . . . . . . . . 081

Power Point . . . . . . . . . . . . . . . . . . . . . . . . . . 083

09 10 PRINTED FORMS

PACKAGING

11

12

Examples of forms . . . . . . . . . . . . . . . . . . . . 095 An example of application . . . . . . . . . . . . . . 096 Administrative stamp . . . . . . . . . . . . . . . . . . 097

Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . 099

Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101

Clothing branding . . . . . . . . . . . . . . . . . . . . .

Vehicle marking . . . . . . . . . . . . . . . . . . . . . .

Merchandising branding . . . . . . . . . . . . . . .

Access badges . . . . . . . . . . . . . . . . . . . . . . .

Presentation . . . . . . . . . . . . . . . . . . . . . . . . .

Creation of a cover with a double block . . . . . . . . . . . . . . . . . . .

Inner pages of brochures . . . . . . . . . . . . . . .

Creation of a rear cover . . . . . . . . . . . . . . . .

Creation of posters, kakemonos leaflets with a single block . . . . . . . . . . . . .

Magazine covers. . . . . . . . . . . . . . . . . . . . . .

037 038 043 048 050 055

PRESS RELATIONS/ EVENTS

Press kits . . . . . . . . . . . . . . . . . . . . . . . . . . .

Press release . . . . . . . . . . . . . . . . . . . . . . . .

Invitations . . . . . . . . . . . . . . . . . . . . . . . . . . .

Press conference . . . . . . . . . . . . . . . . . . . . .

Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . .

057 064 065 067 070

SIGNAGE

STATIONERY

The various elements . . . . . . . . . . . . . . . . . .

Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . .

Correspondence card . . . . . . . . . . . . . . . . . .

Business card . . . . . . . . . . . . . . . . . . . . . . . .

Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . .

Memo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

087 088 089 090 091 092 093

13

BRANDING

103 104 105 106

PRACTICAL INFORMATION Other sources of practical information . . . . 108

NEW VALUES, A STRONG BRAND AND A SPECIFIC GRAPHIC SYSTEM. TO SUPPORT THE RENEWAL OF THE BRAND, TO EXPRESS RENAULT’S QUALITY AND MODERNITY AND TO REPRESENT ITS ENTHUSIASM, A NEW GRAPHIC UNIVERSE HAS BEEN CREATED. A STRONG BRAND SPEAKS WITH A UNITED VOICE. WHATEVER THE FORMAT, THE GRAPHIC GUIDELINES GOVERN ALL THE IDENTIFYING SIGNS AND UNIFY THEM ACCORDING TO THE SAME VISION, TO ENSURE CONSISTENCY ACROSS ALL COMMUNICATIONS. TOGETHER, EACH PLAYING OUR OWN ROLE, WE OWE IT TO OURSELVES TO COMPLY WITH THESE PRINCIPLES.

01

CORE ELEMENTS New Renault graphic conventions The Renault logotype Block logo Proportions of the block logo according to format Typefaces White border Colour palette Identification pattern Packshot policy Partner logotypes and signatures

01

CORE ELEMENTS

NEW RENAULT GRAPHIC CONVENTIONS Basic principles

The Renault logotype is the element recognized by the public throughout the world. In order to support the new brand identity and to promote its values, specific graphic conventions are associated with it to create an exclusive visual system which is consistent across all communication formats.

A NEW LOGOTYPE TO REINFORCE BRAND STATUS

ABCDEFG HIJKLMN OPQRSTU VWXYZ A TAB

A SINGLE FONT

WHITE BORDERS

COLOUR PALETTES

A PACKSHOT POLICY

TO SIGNIFY THE RENEWAL OF THE BRAND AND ITS CONTINUED DYNAMISM

FOR MORE PERSONALITY AND RIGOUR

TO SHOWCASE PHOTOS AND ACCENTUATE THE QUALITY OF THE GRAPHIC LANGUAGE EMPLOYED

TO SHOWCASE OUR PRODUCT RANGES

TO COMBINE STRONG GRAPHICS WITH AN ENTHUSIASTIC FEEL

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01

CORE ELEMENTS

THE RENAULT LOGOTYPE Presentation

A COMPACT LOGOTYPE FOR A MORE CONCENTRATED IMPACT The Logotype, which is the combination of the Emblem and the Renault Typography, is a fixed graphic element.

Its shape, balanced and prestigious, is the central element of Renault’s visual identity.

PROHIBITED In order to establish total and sustained consistency in the application of the new visual identity system, any usage of former versions of the logotype is forbidden.

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01

CORE ELEMENTS

THE RENAULT LOGOTYPE Use in colour / two colours / black and white

The logotype is defined using the four-colour process and this constitutes the reference version. Two-colour and outline (black and white) versions of the logotype are also available. However, they must only be used in response to technical or budgetary constraints.

TWO-COLOUR PRINTING

FOUR-COLOUR PRINTING

BLACK / WHITE

INFORMATION The logotype files are available in Illustrator and jpeg formats from the Visual Image department. You can also download the visual identity standards from the Visual Identity section of the Renault Intracom and Community Intranets (see page 108).

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CORE ELEMENTS

THE RENAULT LOGOTYPE Exclusion area / Background colour

EXCLUSION AREA The exclusion area is the area around the logotype in which no element (graphic or textual) may appear.

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The dimensions to be observed are specified opposite. !

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BACKGROUND COLOUR The logotype can only be placed on a white background.

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THE RENAULT LOGOTYPE Restrictions

Regardless of the usage, the logotype may not be modified or adapted. Several examples of prohibited types of use are shown opposite.

DO NOT DEFORM THE LOGOTYPE.

DO NOT CHANGE THE COLOURS.

DO NOT SEPARATE THE LOGO AND THE TYPOGRAPHY.

DO NOT ADAPT TO LOCAL MARKETS.

REMINDER The logotype against backgrounds of any colour other than white.

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CORE ELEMENTS

BLOCK LOGO Presentation

WE’RE TURNING OVER A NEW LEAF The Renault logotype is used together with a sign loaded with meaning: the tab, which is used to symbolize innovation at Renault. The tab represents the idea of turning over a new leaf.

TAB COLOUR The tab will always be used in PANTONEÂŽ 426 C or in the four-colour printing equivalent C75 M0 J0 N100.

Line 1pt

If the tab is located in a dark-coloured area, it will be outlined in white to make it more easily visible.

Proportions: for a tab of 15mm (standard publishing size), the line will be 1pt thick. If the tab is larger, the thickness of the line will increase proportionally.

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01

CORE ELEMENTS

BLOCK LOGO Design and proportions

The block logo consists of the Renault logotype combined with the tab.

It is located in the bottom righthand corner of printed documents.

Care must be taken to keep the logotype in proportion and to ensure that the exclusion area is observed.

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Do not change the tab colour.

Do not deform the tab. !

LOREM PSUM IPSUM

AUSA HAC EX CAUSA

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ATICIA CONLATICIA

Do not write anything underneath the tab.

Never use the tab without the Renault logotype.

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01

CORE ELEMENTS

TABLE OF LOGOTYPE SIZES ACCORDING TO FORMAT Depending on the size of the logotype, there are standard requirements for the block logo (logotype + tab) and the proportions of the white border.

CAUTION! In order to guarantee legibility, the logotype must be of the required minimum size. Any use of a logotype that is any smaller in size is prohibited.

MINIMUM PUBLISHING SIZE

1 cm

MINIMUM SCREEN SIZE

30 pixels

PROPORTIONS OF BLOCK LOGO DEPENDING ON FORMAT Size

FORMATS

LOGOTYPE SIZE

23 x 23 cm 13 x13 cm 13 x 18.5 cm 46 x 30 cm A3 / 42 x 29.7 cm A4 / 21 x 29.7 cm CAUTION: Letterhead and printed forms 11.5 x 30 cm A5 / 14.85 x 21 cm 10 x 21 cm 10.5 x 15 cm 40 x 60 cm 50 x 70 cm 60 x 80 cm 80 x 120 cm 50 x 240 cm 80 x 200 cm 118.5 x 175 cm 4 x 3 / 400 x 300 cm 553 x 215 / MORE’O FERRAL 12 x 3 / 1200 x 300 cm

1.5 cm 1.5 cm 1.5 cm 2 cm 2 cm 1.5 cm 1.8 cm 1.5 cm 1.5 cm 1.5 cm 1.5 cm 3 cm 4.5 cm 4.5 cm 6 cm 12 cm 12 cm 12 cm 30 cm idem 4 x 3 + 10% idem 4 x 3 + 10%

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CORE ELEMENTS

TYPEFACE A single typeface

HELVETICA NEUE CONDENSED To ensure greater brand consistency, a single typeface with a simple but powerful personality is used: Helvetica Neue Condensed.

The bold versions of this typeface range from “Ultra Light” to “Extra Bold”.

It is used as the accompanying font for all Renault communications texts.

EXAMPLES OF RESTRICTIONS

DEFORMED

Aa

BbCcDdEe FGHJJKLMNOPQRS TUVWXYZabcdefghijkl mnopqrstuvwxyz0123 456789#&*%.?”

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Bold Condensed

Light Condensed

Black Condensed

Condensed

DEFORMED

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CORE ELEMENTS

TYPEFACE Standards and restrictions

TEXT INCLUDING THE WORD RENAULT The Renault brand typography may not be reproduced in a text. Helvetica Neue Condensed must be used.

A RENAULT DESIGN Helvetica Neue Bold Condensed in capital letters

A

PRODUCT NAMES “Product” typogrammes may be used on the vehicles but from now on they must not be used on printed supports.

DESIGN

LAGUNA Helvetica Neue Bold Condensed in capital letters

The “product” name is to be typeset in the unique brand typeface: Helvetica Neue Condensed.

Exception: apart from being used on the vehicle itself, the “product” typogramme may also be used on merchandising directly relating to the product.

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CORE ELEMENTS

In certain very specific cases, two accompanying typefaces may be used.

OFFICE USE The Arial typeface can be used for template-based documents printed on office printers (memo, fax, etc.).

TYPEFACE Accompanying typefaces

AaBCDEFGHJJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 0123456789#&*%.?�

Arial Bold Arial Regular

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WEB The Verdana typeface is permitted for use on various Web media: email, headers (in certain cases), etc.

INFORMATION Use of these accompanying typefaces shall be kept to a strict minimum.

AaBCDEFGHJJKLMNOPQRS

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Verdana Bold Verdana Regular

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A WHITE FRAME TO ENHANCE THE BRAND

WHITE BORDER Presentation and proportions ! !

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The white border helps to make the brand’s visual identity more easily recognizable.

PROPORTIONS The proportions of the white border will be defined according to the size of the Renault logotype.

White border = 1/3 of logotype size.

CAUTION! The proportions of the white border may be increased to meet certain technical restrictions related to printing.

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To determine the size of the logotype for your format, please refer to the table on page 12.

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CORE ELEMENTS

WHITE BORDER Exception: Technical printing restrictions !

PRINTING EXCLUSION AREA

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The proportions of the white border may vary slightly due to printing restrictions.

However, use of this alternative does result in a less clear page layout. It must therefore only be used when required due to genuine technical printing restrictions.

Example: For a brochure of 23 x 23cm, the white border must be at least 8mm thick, an increase of 3mm in thickness over that specified in the standards.

In this format, allowance is made for a safety margin on all four sides before the page itself is created in compliance with the instructions in the graphic guidelines.

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CAUTION! Safety margins for the white border on the most common formats: - Brochure = 8mm (A = 5 + 3mm safety margin) - Press = 10mm (A = 5 + 5mm safety margin) - Stationery created using office laser printer = 10mm (A = 6 + 4mm safety margin)

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CORE ELEMENTS

COLOUR PALETTE Corporate colours

RENAULT COLOUR SYSTEM The colour system consists of the colours shown opposite.

As with the logotype, these colours are essential characteristics of the company’s visual identity and must not be changed.

When combined, they enable the Renault brand to be recognized immediately.

R 33 V 36 B 36 HTML #3D464B RAL 9005 C M Y K 75 0 0 100 NOIR 100 %

R 247 V 177 B 000 HTML #F7B100 RAL 1003 C M Y K 0 32 100 0

PANTONE 7408 C

R

PANTONE 426 C

R

R

PANTONE 424 C

R 204 V 204 B 204 HTML #CCCCCC RAL 7047 C M Y K 0 0 5 21 NOIR 20 %

R 169 V 170 B 171 HTML #AEAEAC RAL 7040 C M Y K 0 0 5 40 NOIR 40 %

PANTONE 422 C

R 118 V 122 B 125 HTML #767A7D RAL 7046 C M Y K 7 0 0 65 NOIR 65 %

PANTONE 420 C

R

R 255 V 255 B 255 HTML #FFFFFF RAL 9003 C M Y K 0 0 0 0

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BLANC

FOR YOUR INFORMATION RAL: Reference for painting on buildings.

PANTONE®: Spot colour printing reference.

CMYK: Reference for four-colour printing.

RGB: Reference for computer screen colours.

HTML: Web reference.

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CORE ELEMENTS

Renault’s strength is in the richness and variety of its products on offer, and therefore each range has a different palette to clearly express its own specific personality.

COLOUR PALETTE Product / range colours with an example

A / B SEGMENT Consists of vivid, sharp, slightly “gritty” colours, to showcase our compact city cars.

PANTONE 7455 C

R

PANTONE 200 C

R

PANTONE 370 C

R

PANTONE 717 C

R

PANTONE 606 C

R

PANTONE 5835 C

R

PANTONE 437 C

R

PANTONE 7545 C

R

PANTONE 7475 C

R

PANTONE 404 C

R

PANTONE 8482 C

R

PANTONE 8503 C

R

PANTONE 8521 C

R

PANTONE 8624 C

R

PANTONE 8402 C

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C SEGMENT Muted, elegant colours. Natural, interior design shades, for this core-importance, high-quality, yet accessible range of vehicles.

D / E SEGMENT Muted, very deep colours. Tinted and metallic greys for these topof-the range cars.

LCV RANGE A pale, slightly tinted shade of grey for a more technical, more professional appearance.

CAUTION! These colours are provided for information only. Each colour will be allocated to a particular model of car.

To find out which colour goes with which product, please contact the Visual Image department

RENAULT SPORT A metallic, silver grey, for a more technical, more masculine appearance.

PANTONE 423 C

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01

CORE ELEMENTS

IDENTIFICATION PATTERN Presentation

A pattern designed using the Renault diamond has been developed to decorate and enliven certain Corporate Communications media. It may be rendered in several different shades of grey and levels of intensity.

FOR YOUR INFORMATION To ensure control over deployment and ensure that it is used to best effect, anyone wishing to use this pattern must obtain approval from the Visual Image department.

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PACKSHOT POLICY Staggered 1%

Packshots are available for use when wishing to communicate the brand’s vitality and relevance (an image associating a vehicle profile and characters). They can be used to illustrate an activity, an event or a theme and may even represent a customer target group.

Although presented in different ways depending on the media, they are always to be used as the “little additional touch” and to be employed in the correct proportions (e.g. they should never take up a whole page).

DESIGN PRINCIPLE The grid opposite shows the design of a packshot image.

Angle of shot: vehicle always shown in profile (from righthand side) / characters may be shown from any angle.

Composition: characters in everyday situations organized around the vehicle. Accessories and animals may be included in the image.

Reflection: this is created on the basis of a shadow in bright four-colour printing (transparency: 15% product mode).

Backgrounds: they appear on a background derived from the corporate colours or the colours related to each vehicle.

INFORMATION Cut-out images of vehicles and characters are available from the “Photonet” Single Image Database ( HYPERLINK http://photonet http://photonet.intra.renault.fr/biu/Index.jsp).

In addition to the “ready-to-use” packshot images, each department can create its own packshots. These must be submitted to the Visual Image department for validation.

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PARTNER LOGOTYPES AND SIGNATURES Principles

To ensure optimum visibility for signatures specific to certain activities or when including subsidiary or partner logotypes, these graphic elements may be combined with the Renault logotype. These must be left-aligned with the text/image block and the base of the Renault logotype.

The proportions of the signature or logotype must be adjusted in relation to the Renault logotype on a caseby-case basis, to ensure that these two elements are balanced and in the right proportions to each other. By default, the graphic element to be included must be aligned with the top of the logotype.

REMINDER Superimposing any graphic or text element too close to the logotype is strictly prohibited.

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02 ADVERTISING Posters Press advertisements

02

ADVERTISING

POSTERS 4x3 format

DESIGN OF THE 4X3 POSTER WITH TAGLINE + MODEL SIGNATURE TAGLINE 1 : - Helvetica Neue Black Condensed - Body 375 pt* in capitals*, colour black or white WEB ADDRESS 2 : - Helvetica Neue Black Condensed - Body 135 pt* in lower case*, colour grey Pantone 424C or equivalent

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MODEL SIGNATURE 3 : - Helvetica Neue Black Condensed - Body 275 pt* in capitals*, colour black Caution: to make the logo visible on a poster, its proportions must change to 4A (see table of logotype sizes, page 12) %8#,53)/. !2%!

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

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THE EXCLUSION AREA is the area hatched in grey in which no graphic or textual element may appear (apart from the web address) The dimensions of this area may not be reduced, and are defined opposite.

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02

ADVERTISING

POSTERS 4x3 format

DESIGN OF THE 4X3 POSTER WITH TAGLINE + MODEL SIGNATURE + OVERPRINTING WITH DEALERSHIP DETAILS Where dealership details are to be printed into the body copy area, the model signature must be placed under the tagline.

POSTER SUMMARY, MESSAGES ON THREE LEVELS

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COMFORT WITHOUT LIMITATION.

CASE1 : Just tagline

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CASE2 : Just model signature

NEW RENAULT LAGUNA. PRECISION ENGINEERING

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COMFORT WITHOUT LIMITATION. NEW RENAULT LAGUNA. PRECISION ENGINEERING

CASE3 : Tagline + Model signature + Overprinting of dealership details

VOTRE CONCESSION RENAULT À LEVALLOIS-PERRET 15 R UE MARIUS A UFAN - 92300 LEVALLOIS-PERRET

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ADVERTISING

POSTERS 12 x 3 format (1/2)

1200 X 300CM FORMAT TAGLINE 1 : - Helvetica Neue Black Condensed - Body 357 pt* in capitals*, colour black or white WEB ADDRESS 2 : - Helvetica Neue Black Condensed - Body 135 pt* in lower case*, colour grey Pantone 424C or equivalent

COMFORT WITHOUT LIMITATION.

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MODEL SIGNATURE 3 : - Helvetica Neue Black Condensed - Body 357 pt* in capitals*, colour black * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

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NEW RENAULT LAGUNA. PRECISION ENGINEERING. GENERAL RULE FOR SPECIAL EXTRA-WIDE FORMATS

3

A 4A

When the width of the format is more than twice its height, the size of the logotype is increased by 10% and the body of the text by around 30% in relation to the 4 x 3 standards.

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ADVERTISING

POSTERS 12x3 format (2/2)

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02

ADVERTISING

PRESS ADVERTISEMENTS Single page

DESIGN OF THE SINGLE PAGE FORMAT WITH TAGLINE + PACKSHOT + BODY COPY 230 x 300mm format White border = A + 5mm printing safety margin. .%7 47).'/ 3%2)/53 1

TAGLINE 1 : - Helvetica Neue Black Condensed - Body 18 pt* & 12 pt in capitals*, colour black or white WEB ADDRESS 2 : - Helvetica Neue Black Condensed - Body 6.5 pt* in lower case*, colour grey Pantone 424C or equivalent BLACK BODY COPY TEXT 3 : - Helvetica Neue Black Condensed - Body 12 pt* in capitals*, colour black GREY BODY COPY TEXT 4 : - Helvetica Neue Bold Condensed - Body 7.5 pt* in lower case*, colour grey Pantone 422C, 242C or equivalent

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THE EXCLUSION AREA is the grey shaded area in which no graphic or textual element may appear (apart from the web address). The dimensions of this area may not be reduced, and are defined opposite.

Note: the white border is also an exclusion area.

It has intentionally not been shown, so as not to complicate and overload the page.

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02

ADVERTISING

PRESS ADVERTISEMENTS Single page

DESIGN OF THE SINGLE PAGE FORMAT WITH TAGLINE + PACKSHOT + BODY COPY + OVERPRINTING OF DEALERSHIP DETAILS 230 x 300mm format White border = A + 5mm printing safety margin.

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TAGLINE 1 WEB ADDRESS 2 BLACK BODY COPY TEXT 3 GREY BODY COPY TEXT 4 : - As on page 31.

OVERPRINTING OF DEALERSHIP DETAILS 5 : - Helvetica Neue Black Condensed & Helvetica Neue Light Condensed - Body 12 pt* in capitals*, colour black or white 4/4!, 3!&%49 -!2'). MM

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

PRINCIPLE OF MOVING BLOCK LOGO (TAB + RENAULT LOGOTYPE) ACROSS HEIGHT OF PAGE Depending on the importance of the information conveyed, the body copy area may vary in height up to a maximum of 3A. For this reason, the block logo (logotype + tab) may be moved up the page without its elements ever being separated. This configuration should be only ever be used where strictly necessary.

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4

5

9/52 2%.!5,4 $%!,%23( )0 ). ,%6!,,/)3 0%2 2 %4 2 5% -!2)53 ! 5&!. ,%6!,,/)3 0%22%4

4/4!, 3!&%49 -!2'). MM 4/4!

4/ 4!, 3!& 4!, 3 , 3!&%4 !&%49 %49 -!

-!2' !2'). ').

MM MM !

MM

3A = ZONE D'AUGMENTATION MAXIMALE

! MM

!

!

-!8 3):% ! !2%! 2%3%26%$ &/2 0!#+3(/4 !.$ 3)'.!452%

!

!

).#2%!3% ). (%)'(4 /& "/$9 #/09 !2%! A !

MM ! MM

!2%! 2%3%26%$ &/2 "/$9 #/09

CONTENTS

29

02

ADVERTISING

PRESS ADVERTISEMENTS Single page

DESIGN OF THE SINGLE PAGE FORMAT WITH TAGLINE + PACKSHOT + BODY COPY + LEGAL INFORMATION Example of an increase of 1A in the body copy area. .%7 47).'/ 3%2)/53

TAGLINE 1 WEB ADDRESS 2 BLACK BODY COPY TEXT 3 GREY BODY COPY TEXT 4 : - As on previous page.

1

#534/-)3%$ 34)#+%23

LEGAL INFORMATION 5 : - Helvetica Neue Bold Condensed & Helvetica Neue Light Condensed - Body 5.5 pt* in lower case*, colour black

4/4!, 3!&%49 -!2'). MM

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

/ %8#,53)/. !2%!

2

DO NOT EXCEED THE MAXIMUM CONFIGURATION The body copy area may be increased in size and at most doubled for a more elegant page layout. Other solutions may be envisaged however: such as including less text, reducing the size of the typeface for the body text, etc.

! MM !

3

! MM

&2/- %52/3 3PACIOUS AND VERSATILE THE .EW 4WINGO S MODULARITY ENABLES IT TO MEET ALL TYPES OF NEEDS )T

4

,/'/490% !

FEATURES FOUR INDEPENDANT SLIDING SEATS AND THE PASSENGER FRONT SEAT CAN BE FOLD DOWN TO STORE VERY LONG ITEMS )T S MODULAR CABIN HAS WELL THROUGHT OUT STORAGE SPACES MOST OF WHICH ARE WITHIN EASY REACH OF THE DRIVER SIM EXERAES SEQUAT 4UM ET LOBOREETUM AUGAIT QUIS ALIQUAT SIT

5

IUREM IUREROS TIONSE COMMY NIBH EUGIAT $UIS ALISI TIN VERO ODIAMCON HENT INIATIE MOD DOLORTIS NOS ET DELESSEQUIS NONULLA COMMOD ERAESED DOLENIM DUISIT IP ESTO ODIGNA FACI BLANDIGNA AD DUISI EUGIAM VENT ILIQUAMCON EL DOLOREM AUGIAM CONSE SIM EXERAES SEQUAT 4UM ET LOBOREETUM AUGAIT QUIS ALIQUAT SIT IUREM IUREROS TIONSE COMMY NIBH EUGIAT

! ).#2%!3% ). (%)'(4 ! /& "/$9 #/09 !2%! A MM

4/4!, 3!&%49 -!2'). MM 4/4!

4/ 4!, 3 , 3!& 3!!&%4 %49 9 -!2 -! !2') 2' '). .

MM MM !

MM

!

!

-!8 3):% ! !2%! 2%3%26%$ &/2 0!#+3(/4 !.$ 3)'.!452%

!

!

! MM

!2%! 2%3%26%$ &/2 "/$9 #/09

CONTENTS

30

02

ADVERTISING

PRESS ADVERTISEMENTS Double page

DESIGN OF THE DOUBLE PAGE FORMAT WITH TAGLINE + PACKSHOT + BODY COPY 460 x 300mm format Safety zone: 10mm TAGLINE

.%7 47).'/ 3%2)/53

1

#534/-)3%$ 34)#+%23

1

WEB ADDRESS

2

BLACK BODY COPY TEXT 3 GREY BODY COPY TEXT

4

7%" !$$2%33 ,%.'4( !

2

3

47) .'/ !5 02)8 $% ,g%33%.#% 3/)4 %52/3 $g³#/./-)% 3IM EXERAES SEQUAT 4UM ET LOBOREETUM AUGAIT QUIS ALIQUAT SIT IUREM IUREROS TIONSE COMMY NIBH EUGIAT $UIS ALISI TIN VERO ODIAMCON HENT INIATIE MOD DOLORTIS NOS ET DELESSEQUIS NONULLA COMMOD ERAESED DOLENIM DUISIT IP ESTO ODIGNA FACI BLANDIGNA AD DUISI EUGIAM VENT ILIQUAMCON EL DOLOREM AUGIAM CONSE SIM EXERAES SEQUAT 4UM ET LOBOREETUM AUGAIT QUIS ALIQUAT SIT IUREM IUREROS TIONSE COMMY NIBH EUGIAT

4

!

3IM EXERAES SEQUAT 4UM ET LOBOREETUM AUGAIT QUIS ALIQUAT SIT IUREM IUREROS TIONSE COMMY NIBH EUGIAT $UIS ALISI TIN VERO ODIAMCON HENT INIATIE MOD DOLORTIS NOS ET DELESSEQUIS NONULLA COMMOD ERAESED DOLENIM DUISIT IP ESTO ODIGNA FACI BLANDIGNA AD DUISI EUGIAM VENT ILIQUAMCON EL DOLOREM AUGIAM CONSE SIM EXERAES SEQUAT 4UM ET LOBOREETUM AUGAIT

QUIS ALIQUAT SIT IUREM IUREROS TIONSE COMMY NIBH EUGIAT 3IM EXERAES SEQUAT 4UM ET LOBOREETUM AUGAIT QUIS ALIQUAT SIT IUREM IUREROS TIONSE COMMY NIBH EUGIAT $UIS ALISI TIN VERO ODIAMCON HENT INIATIE MOD DOLORTIS NOS ET DELESSEQUIS

! !2%! 2%3%26%$ &/2 0!#+3(/4 !.$ 3)'.!452%

!2%! 2%3%26%$ &/2 "/$9 #/09

MM

!2%! 2%3%26%$ &/2 "/$9 #/09

!

!

!

CONTENTS

31

03

DIRECT MARKETING Mailshots Envelopes

03

DIRECT MARKETING

MAILSHOTS Design 7 7)$4( 7

MAILSHOT FORMAT 210 X 297MM PRINTED AREA TAGLINES 1 & 2 : - Helvetica Neue Bold Condensed - Body 12 pt* & 8 pt* in capitals*

1

4EXT PACKSHOT AREA ALIGNED WITH THE FOOT OF THE ADRESS WINDOW

2

TITLES 3 & 4 : - Helvetica Neue Bold Condensed - Body 15 pt* & 10 pt* in capitals*

! !

,!'5.! "%2,).%

&,5)$)4Âł $%3 ,)'.%3

(!2-/.)% $%3 &/2-%3 5. %302)4 6)& 4!),,Âł 0/52 ,! 2/54% $9.!-)3-% %4 #/.&/24 $% #/.$5)4% !##2/#(%2 ,! 2/54% !54!.4 15% ,%3 2%'!2$3 2)%. 15% 0/52 6/53

Use of touches of the Product colour in the texts.

Monsieur Jacques LEDOUX 25 route de la VallĂŠe 26000 Moulins sur Epte

!DRESS AREA DEFINED

BY THE SIZE OF THE WIND ON THE ENVELOPE

Paris 15 janvier 2007.

,INE PTS

OVERPRINTING AREA

3

Helvetica Neue Condensed typeface used Regular or Arial Regular by default (if overprinted on office printer).

4

$5 !62), !5 -!)

$Âł#/562%: ,! ,!'5.! "%2,).% 3%2)% ,)-)4Âł% 02)6),Âś'% !6%# %52/3 $ /04)/.3 /&&%24

2)%. 15% 0/52 6/53

Monsieur,

5

TEXT 5 : - Body 10 pt* in lower case*

De plus en plus conscients des menaces qui pèsent sur l’environnement, les Français songent à leur tour à inscrire le dÊveloppement durable à leur agenda professionnel dans la foulÊe des Belges, des Britanniques et des Scandinaves. Encore faut-il savoir comment s’y prendre. Au-delà du tri des dÊchets (papier, plastique), voici quelques idÊes pour se mettre au vert en douceur.

DEALERSHIP ADDRESS 6 : - Body 12 pt* in capitals*

Limiter la consommation de papier. Chaque employĂŠ de bureau consomme 50 kg Ă 75 kg de papier par an. Plus de 42 % des forĂŞts exploitĂŠes commercialement dans le monde servent Ă fabriquer du papier.

En Êconomisant le papier, nous prÊserverons les forêts, qui constituent, avec les ocÊans, les sources essentielles d’absorption des gaz à effet de serre responsables du rÊchauffement climatique. La qualitÊ est dÊjà bonne et les prix correspondent à un milieu de gamme conventionnel.

On trouve de nombreux stylos à bille en carton recyclÊ, des feutres, des crayons à papier faits à partir de vieux gobelets), mais aussi des surligneurs qui utilisent de l’encre à eau (Swan, Pelikan), des cahiers, des pochettes et des blocs en papier recyclÊ. Il existe même des bandes adhÊsives en cellulose transparente, un produit naturel et biodÊgradable (Sellotape, 1,59 euro par dix rouleaux).

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

Sincèrement.

!

%8#,53)/. !2%! %8 8#,5 ,53)/ /. ! !2%! !

IMPORTANT If there are several addresses to be included, the whole block logo must be moved upwards (see principle governing movement of block logo on page 29).

!

6

! MM

9/52 $%!,%23()0 .!-% !$$2%33

,/'/490% ! !

! !

! !

!

!

CONTENTS

33

03

DIRECT MARKETING

ENVELOPES Specially-designed envelope

229 X 162MM FORMAT TYPEFACES USED SENDER 1 : - Helvetica Neue Bold Condensed - Body 12 pt* in capitals*

02).4).' !2%! , !

TAGLINE & SUB-TAGLINE 4 & 5 : - Helvetica Neue Bold Condensed - Body 12 pt* & 7 pt* in capitals* * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

,

!

! !

!DDRESS ALIGNED WITH HEADER

1 2

!

2%.!5,4 3 ! 3 $Âł0!24%-%.4 2%,!4)/.3 #,)%.43 "/5,/'.% "),,!.#/524 #%$%8

3

$ 4 0) ,! 0/34% .ÂŞ !.

0!2)3 #0#% $

,!'5.! "%2,).%

ADDRESS 2 : - Helvetica Neue Bold Condensed - Body 8 pt* in capitals* TITLE 3 : - Helvetica Neue Bold Condensed - Body 54 pt* in capitals*, colour white and “product� colour (shade 50%)

!

.AME AREA ALIGNED WITH FOOTER

%XCLUSION AREA !

0ACKSHOT AREA ! %XCLUSION AREA !

4EXT AREA ALIGNED WITH FOOTER %XCLUSION AREA !

4 5

,!'5.! "%2,).%

$9.!-)3-% %4 #/.&/24 $% #/.$5)4%

!

2)%. 15% 0/52 6/53

4HIN WHITE LINE 4HICKNESS PT )F TAB ON DARK BACKGROUND

! MM ,/'/490% ! !

!

!

CONTENTS

34

03

DIRECT MARKETING

ENVELOPES Design of envelope for overprinting based on advertising stock

229 X 162MM FORMAT TYPEFACES USED

! !

!

!

!

SENDER 1 : - Helvetica Neue Bold Condensed - Body 12 pt* in capitals*

!

!

!

2%.!5,4 3 ! 3

$ 4 0) ,! 0/34% .ÂŞ !.

0!2)3 #0#% $

1

$Âł0!24%-%.4 2%,!4)/.3 #,)%.43 "/5,/'.% "),,!.#/524 #%$%8

ADDRESS 2 : - Helvetica Neue Bold Condensed - Body 8 pt* in capitals*

2

,!'5.! "%2,).%

3

TITLE 3 : - Helvetica Neue Bold Condensed - Body 54 pt* in capitals*, colour white and “product� colour TAGLINE & SUB-TAGLINE 4 & 5 : - Helvetica Neue Bold Condensed - Body 12 pt* & 7 pt* in capitals*

!

!

!

MM

MM MM

MM

!

MM

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

!

4

!

,!'5.! "%2,).% $9.!-)3-% %4 #/.&/24 $% #/.$5)4%

5

2)%. 15% 0/52 6/53

! !

! !

!

!

!

INFORMATION A 5mm printing safety margin is required to meet technical constraints related to printing (10mm grip area for printing).

CONTENTS

35

04 PUBLISHING

Presentation Creation of a cover with a double block Inner pages of brochures Creation of a rear cover Creation of posters, kakemonos leaflets with a single block Magazine covers

04

PUBLISHING

PRESENTATION Principle for use of blocks

Depending on the media and format, the design of front covers may vary.

Double-sided documents use a cover design with a structure consisting of two blocks. The design standards for this page layout are presented on the following pages.

Single-sided documents use a single block structure (see p50). This principle also applies to double-sided documents if it is not possible to observe the exclusion area around the “block logo� given the format of the document (usually smaller than A5 format).

This layout applies to front covers, front sides of flyers, postcards, posters, etc.

DOUBLE BLOCK FOR TEXT / IMAGE

SINGLE BLOCK FOR TEXT / IMAGE

INFORMATION Care must be taken to comply with the core graphic elements set out in chapter 1 (typeface, block logo, white border).

CONTENTS

37

04

PUBLISHING

DESIGN OF A COVER WITH A DOUBLE BLOCK Proportions of block depending on format

WHEN SHOULD THE DOUBLE BLOCK BE USED? !

!

(

PROPORTIONS (

Space or white line between the two blocks: 1/5 of A.

(

(

INFORMATION No double text / image block when the height of the lower block is less than the height of the block logo exclusion area.

In this case, the single block design should be used (see page 50).

(/2):/.4!, &/2-!4

6%24)#!, &/2-!4

!

(

4%84 )-!'% ",/#+ (

4%84 )-!'% ",/#+ (

2/3 - 1/3: This ratio is used for landscape (or square) formats.

3/4 - 1/4: This ratio is used for portrait formats.

4%84 )-!'% ",/#+ (

This layout is to be preferred whenever the printed document has a reverse side or inner pages (brochure).

315!2% &/2-!4 4HIN WHITE LINE 4HICKNESS OF !

(

%8#,53)/. !2%!

! MM ! ! MM ,/'/490% ! ! ! !

!

CONTENTS

38

04

PUBLISHING

DESIGN OF A COVER WITH A DOUBLE BLOCK Text / image / colour combinations

SOLUTIONS USING TEXT / IMAGE / SOLID COLOUR COMBINATIONS

CLIO CAMPUS

The different solutions for filling the two blocks allow various combinations of images, texts and solid colours to be used to enhance brand messages.

1

- Upper block: vertical or horizontal text + packshot image + colour associated with the vehicle (either white or corporate colours).

- Lower block: solid black only (neither image nor text).

2

- Upper block: image only (no text).

- Lower block: solid colour (colour associated with the vehicle or company colours) + text.

CLIO CAMPUS

2

3

DOMINATING IMAGE

- Upper block: vertical or horizontal text + colour associated with the vehicle (either white or corporate colours).

- Lower block: image only (no text).

1

CLIO CAMPUS

COVER PACKSHOT

C CLIO CAMPUS

RESTRICTIONS Never use packshots and images together.

3

SMALLER IMAGE IN PANORAMIC VIEW

CONTENTS

39

04

PUBLISHING

DESIGN OF A COVER WITH A DOUBLE BLOCK Front cover of a sales brochure

Example of a sales brochure cover in 23 x 23cm format.

!

! MM MM

TYPEFACES USED TAGLINE 1 : - Helvetica Neue Bold Condensed - Body 25 pt* in capitals*, colour black and white * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

1

#,)/ #!-053

( 4%84 )-!'% ",/#+ (

This design also applies to CD-Rom covers. The size of the typeface is then adjusted to the format.

4EXT CENTRED VERTICALLY

4HIN WHITE LINE 4HICKNESS OF ! MM

( %!! %8#,53)/. !2%!

! MM ! ! MM

CAUTION For brochures, the proportions of the 3mm white border are increased to meet printing-related technical restrictions.

,/'/490% ! ! MM MM !

!

! MM MM

CONTENTS

40

04

PUBLISHING

DESIGN OF A COVER WITH A DOUBLE BLOCK Front cover of a sales brochure in portrait format !

Example of a sales brochure front cover in A4 format (210 x 297mm).

TYPEFACES USED

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

(

This example applies to brochure covers or leaflets (including DVD case inserts) from A5 to A4 format. The size of the typeface is then adjusted to the format.

REMINDER If the tab is located in a dark-coloured area, it will be outlined in white to make it more easily visible.

Proportions: for a tab of 15mm (standard publishing size), the line will be 1pt thick. If the tab is larger, the thickness of the line will increase proportionally.

4%84 )-!'% ",/#+ (

TAGLINE 1 : - Helvetica Neue Bold Condensed - Body 25 pt* in capitals*, colour black and white

#,)/ #!-053

1 4EXT CENTRED VERTICALLY

4HIN WHITE LINE 4HICKNESS OF ! MM

(

%8#,53)/. !2%!

! MM

! ! MM ,/'/490% ! ! ! !

!

CONTENTS

41

04

PUBLISHING

DESIGN OF A COVER WITH A DOUBLE BLOCK Front cover of a sales brochure in landscape format

Example of a sales brochure front cover in landscape A4 format (210 x 297mm).

TYPEFACES USED !

TAGLINE 1 : - Helvetica Neue Bold Condensed - Body 25 pt* in capitals*, colour black and white * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

#,)/ #!-053

(

4EXT CENTRED VERTICALLY

4%84 )-!'% ",/#+ (

This example applies to brochure or leaflet covers from A5 to A4 format. The size of the typeface is then adjusted to the format.

1

(

4HIN WHITE LINE 4HICKNESS OF ! MM

%8#,53)/. !2%!

! MM

! ! MM ,/'/490% !

INFORMATION To define the size of the logotype according to your format, please refer to the table on page 12.

! ! !

!

CONTENTS

42

04

PUBLISHING

INNER PAGES OF BROCHURES Design

The page is separated into four equal parts to form four columns. These columns may be horizontal or vertical. The layout is set out on this grid. The columns may contain text, solid blocks of colour (with or without text), images, etc.

! ! MM

7()4% "/2$%2

Each column is separated by a space of 1mm. )MAGE BLOCK

6%24)#!, $%3)'. '2)$

The selected configuration (horizontal or vertical) shall be used on all the pages of the brochure.

7()4% "/2$%2

MM MARGIN AROUND TEXT BLOCK WITHIN COLUMN

3PACE OF MM BETWEEN EACH COLUMN

MM MARGIN AROUND TEXT BLOCK WITHIN COLUMN

(/2):/.4!, $%3)'. '2)$ )MAGE BLOCK

#/,5-.

! MM !

!REA WITHOUT TEXT FOR PAGING LEFTHAND PAGE ! MM MM

#/,5-.

#/,/..%

#/,5-.

3PACE OF MM BETWEEN EACH COLUMN

!REA WITHOUT TEXT FOR PAGING RIGHTHAND PAGE ! MM MM

CONTENTS

43

04

PUBLISHING

On every page, use a white border of the same thickness as the one on the cover.

It is generally 1/3 of the size of the Renault logotype present on the front cover.

INNER PAGES OF BROCHURES The white border

7()4% "/2$%2

2%.!5,4 )../6% 0/52 /&&2)2 ° 3%3 #,)%.43 ,% -%),,%52 $% , !54/-/"),%

7()4% "/2$%2 15!,)4³ 02%-)5 ./53 0%.3/.3 ° 6/53

2%.!5,4 #/.42!4 ,%3 %.'!'%-%.43

,! &5452% ,!'5.! ,!.#³% %.

3%2! #,!33³% 0!2-) ,%3 42/)3 -%),,%52%3 $% 3/.

3%'-%.4 %. 15!,)4³ $% 02/$5)4 $% 3%26)#%3 6ISITE DU MAI DE *ACQUES ,EJAMT !SSURANCE 1UALITÏ 0ROJET 8 $&-

A PERMIS DE MONTRER SUR LE TERRAIN A PERMIS DE MONTRER SUR LE TERRAIN UN BON NIVEAU DE MAÔTRISE UN BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ

5.% -!2'% /0³2!4)/..%,,% $% %.

7E RE SMITTEN WITH THE ELEGANT SINGLE LINE OF !GATA *AWORSKI S 2YERSON CHAIR !GATA *AWORSKI *AWORSKI S 2YERSON CHAIR

5.% #2/)33!.#% $%3 6%.4%3 $% 6³()#5,%3 %.42% %4

4OUCHEZ LES MATIÒRES NOBLES

INSTALLEZ VOUS mUIDITÏ DES LIGNES

6ISITE DU MAI DE *ACQUES ,EJAMT !SSURANCE 1UALITÏ 0ROJET 8 $&-

A PERMIS DE MONTRER SUR LE TERRAIN UN BON NIVEAU DE MAÔTRISE UN BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ

HARMONIE DES FORMES UN DESIGN

6ISITE DU MAI DE *ACQUES ,EJAMT !SSURANCE 1UALITÏ 0ROJET 8 $&-

A PERMIS DE MONTRER SUR LE TERRAIN UN BON NIVEAU DE MAÔTRISE UN BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ 5N BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ

RAFlNÏ ET DYNAMIQUE

!CCROCHER LA ROUTE AUTANT QUE LES REGARDS NOUVELLE POUR CEUX ET CELLES QUI EXIGENT LA PERFECTION 7E RE SMITTEN WITH THE ELEGANT SINGLE LINE OF AGATA JAWORSKI S 7E RE SMITTEN WITH THE ELEGANT SINGLE LINE OF !GATA *AWORSKI S 2YERSON CHAIR

RYERSON CHAIR !GATA JAWORSKI STILL

!GATA *AWORSKI *AWORSKI S 2YERSON CHAIR

A STUDENT AT RYESRON DEPARTMENT OF INTERIOR DESIGN

7E RE SMITTEN WITH THE ELEGANT SINGLE LINE OF !GATA *AWORSKI S 2YERSON CHAIR !GATA *AWORSKI

SQUARE FORMAT (SALES BROCHURE)

REMINDER The proportions of the white border may vary slightly due to printing restrictions (see page 17).

EXAMPLE For a brochure of more than eight pages, the white border must be at least 8mm thick (i.e. 5mm + 3mm printing safety margin).

3PACE OF MM BETWEEN EACH COLUMN

A4 FORMAT (EXAMPLE OF ‘CORPORATE’ PAGE)

CONTENTS

44

04

PUBLISHING

INNER PAGES OF BROCHURES “Breather” pages

ALTERNATE MORE COMPLEX PAGES WITH SIMPLER ONES For greater elegance, allow the layout to “breathe” by alternating simple pages (a full page photograph, not forgetting the white border or a single text, a tagline, etc.) with more complex ones (more text, various captions, several photographs, etc.).

LIGHTEN THE PAGE LAYOUT Feel free to lighten up your page layout by leaving plenty of “white space”.

LAGUNA BERLINE TOUCHEZ LES MATIÈRES NOBLES, INSTALLEZ-VOUS, FLUIDITÉ DES LIGNES, HARMONIE DES FORMES UN DESIGN RAFFINÉ ET DYNAMIQUE. ACCROCHER LA ROUTE AUTANT QUE LES REGARDS. NOUVELLE POUR CEUX ET CELLES QUI EXIGENT LA PERFECTION.

We’re smitten with the elegant single-line of Agata Jaworski’s Ryerson chair. Agata Jaworski, still a student at Ryesron department of interior design.

CONTENTS

45

04

PUBLISHING

INNER PAGES OF BROCHURES The text

THE TEXT A single typeface: The “Helvetica Neue Condensed” font.

Text is always in black (restrictions on overprinting) unless the first line of the title is a name which is invariable for all countries (e.g.: no translation for Laguna). In this case, it can be typeset in the colour allocated to the model.

Typeface sizes should be adjusted according to the format of the brochure and the space taken up by the text. To keep a good balance, only four different typeface sizes should be used. These may be used throughout the brochure: 1 Title 2 Sub-heading 3 Text body 4 Caption

1

22

LAGUNA BERLINE FLUIDITÉ DES LIGNES, HARMONIE DES FORMES UN DESIGN RAFFINÉ ET DYNAMIQUE. ACCROCHER LA ROUTE AUTANT QUE LES REGARDS. NOUVELLE POUR CEUX ET CELLES QUI EXIGENT LA PERFECTION.

22 3

QUALITÉ PREMIUM (NOUS PENSONS À VOUS)

4

We’re smitten with the elegant single-line of Agata Jaworski’s Ryerson chair.

Agata Jaworski, Jaworski’s Ryerson chair.

3

Touchez les matières nobles, installez-vous, fluidité des lignes, harmonie des formes un design raffiné et dynamique.

Accrocher la route autant que les regards. nouvelle pour ceux et celles qui exigent la perfection.

We’re smitten with the elegant single-line of agata jaworski’s

4

(LAISSEZ VOUS GUIDER !)

We’re smitten with the elegant single-line of Agata Jaworski’s Ryerson chair.

ryerson chair. Agata jaworski, still

Agata Jaworski, Jaworski’s Ryerson chair.

a student at ryesron department of interior design.

4

We’re smitten with the elegant single-line of Agata Jaworski’s Ryerson chair. Agata Jaworski,

DO NOT OVERMIX BOLD STYLES Favour a minimum of two bold styles (preferably distinct styles like Bold and Light) all through the text layout. Too many different bold styles will simply complicate things and not make it any easier for the reader!

The “bold” typeface weight is to be preferred.

CONTENTS

46

04

PUBLISHING

INNER PAGES OF BROCHURES Colours

COLOURS The colours used in the inner pages must maintain a certain degree of consistency. They will be chosen from a palette of colours based on the associated images (e.g. opposite: the solid beige is the same shade as the adjacent image).

REPÈRES KEY FIGURES

6 000 salariés workforce

470 000 record annuel de production record annual production output

Essentially, the colours are as follows: - Natural light tones (beige, tinted greys, etc) which allow optimum readability of the black text (restrictions on overprinting).

- The colour allocated to the model in the case of a “product” communication.

- Corporate colours for a “corporate” communication.

2

véhicules/ minute vehicles/minute

1 500

embauche entre 2000 et 2005 staff recruited from 2000 to 2005

150 000 heures de formations hour’s training

LE 9 MAI A LIEU UN BILAN QUALITE POUR ANALYSER LES TRAJECTOIRES PPM. LE PLAN RENAULT CONTRAT 2009 A POUR AMBITION DE POSITIONNER DURABLEMENT RENAULT COMME LE CONSTRUCTEUR AUTOMOBILE GÉNÉRALISTE EUROPÉEN LE PLUS RENTABLE. IL S’APPUIE SUR 3 ENGAGEMENTS MAJEURS.

PREMIUM QUALITÉ

QUALITÉ

ENVIRONNEMENT

TOUS LES MOTEURS K9K SONT FABRIQUÉS SANS CHROME 6 DEPUIS LE 10 MAI.

TOUS LES MOTEURS K9K SONT FABRIQUÉS SANS CHROME 6 DEPUIS LE 10 MAI.

Le 9 mai a lieu à Douai un bilan Qualité pour analyser les trajectoires PPM. L’usine sera pilote sur le déploiement des MQA fournisseurs avec l’intégration des modes de défaillance logistique.

Le 9 mai a lieu à Douai un bilan Qualité pour analyser les trajectoires PPM. L’usine sera pilote sur le déploiement des MQA fournisseurs avec l’intégration des modes de défaillance logistique. Le responsable SQF a participé à la réunion Tasj Force Bruts, avec la DQDA et la DA, à Rueil. Jacques Lejamtel / Assurance Qualité Projet X91 DFM, a permis de montrer sur le terrain un bon niveau de maîtrise de la Qualité. de maîtrise de la Qualité.

SÉCURITÉ TOUS LES MOTEURS K9K SONT FABRIQUÉS SANS CHROME 6 DEPUIS LE 10 MAI. Le 9 mai a lieu à Douai un bilan Qualité pour analyser les trajectoires PPM. L’usine sera pilote sur le déploiement des MQA avec l’intégration logistique.

Le responsable SQF a participé à la réunion Tasj Force Bruts, avec la DQDA et la DA, à Rueil. Jacques Lejamtel / Assurance Qualité Projet X91 DFM, a permis de montrer sur le terrain un bon niveau de maîtrise de la Qualité.

We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair.

Jaworski, still a student at Ryesron University's department of interior design.

We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair. Agata Jaworski, still a student at Ryesron University's department of interior design. We're smitten with the elegant jaworski, still a student at Ryesron University's department of interior design. We're smitten with the elegant single-line. Agata Jaworski, still a student at Ryesron University's of interior design. We're smitten Jaworskiat Ryesron University's department of interior design. We're smitten at Ryesron University's department of interior design. We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair. Agata Jaworski, still a student at Ryesron University's department of interior design. We're smitten with the elegant jaworski, still a student at Ryesron University's department of interior design. We're smitten with the elegant single-line. Agata Jaworski, still a student at Ryesron University's of interior design. We're smitten with the elegant single-line. Agata Jaworski, still a student at Ryesron University's of interior design.We're smitten with the elegant single-line. Agata Jaworski, still a student at Ryesron University's of interior design. We're smitten with the elegant jaworski, still a student at Ryesron University's department of interior design. We're smitten with the elegant single-line.We're smitten Jaworskiat Ryesron University's department of interior

Le responsable SQF a participé à la réunion Tasj Force Bruts, avec la DQDA et la DA, à Rueil. Jacques Lejamtel / Assurance Qualité Projet X91 DFM, a permis de montrer sur le terrain un bon niveau de maîtrise de la Qualité. de maîtrise de la Qualité.

design. We're smitten at Ryesron University's department of interior design. We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair. Ryesron University's of interior design. We're smitten Jaworskiat Ryesron University's department of interior design. We're smitten at Ryesron University's department of interior design. (C’EST POUR VOUS ! )

SQUARE FORMAT (SALES BROCHURE)

159 158

A4 FORMAT (EXAMPLE OF ‘CORPORATE’ PAGE)

CONTENTS

47

04

PUBLISHING

CREATION OF A REAR COVER Packshot version

WHEN SHOULD IT BE USED? For “product� communications, and where a packshot is available, rear covers should be designed as follows.

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The packshot must be centred across both the height and width of the page. The vehicle alone takes up 1/4 of the width of the page, and the characters may be placed outside this area.

TITLE 1 : - Helvetica Neue Bold Condensed - Body: 25 pt* in capitals*, colour black and ÂŤproductÂť colour LEGAL INFORMATION 2 : - Helvetica Neue Bold Condensed - Body: 6.5 pt* in lower case*, colour black ISSUER INFORMATION 3 : - Helvetica Neue Light Condensed - Body: 4.5 pt* in capitals*, colour black * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

2

4OUT A Ă?TĂ? FAIT POUR QUE LE CONTENU DE LA PRĂ?SENTE PUBLICATION SOIT EXACTE ET ĂŒ JOUR ĂŒ LA DATE DE L IMPRESSION #E DOCUMENT A Ă?TĂ? RĂ?ALISĂ? ĂŒ PARTIR DE PRĂ?SĂ?RIES OU DE PROTOTYPES $ANS LE CADRE DE SA POLITIQUE D AMĂ?LIORATION CONTINUE DES PRODUITS

2ENAULT SE RĂ?SERVE LE DROIT ĂŒ TOUT MOMENT D APPORTER DES MODIFICATIONS AUX SPĂ?CIFICATIONS ET AUX VĂ?HICULES ET ACCESSOIRES DĂ?CRITS ET REPRĂ?SENTĂ?S #ES MODIFICATIONS SONT NOTIFIĂ?ES AUX CONCESSIONNAIRES 2ENAULT DANS LES MEILLEURS DĂ?LAIS 3ELON LES PAYS DE COMMERCIALISATION LES VERSIONS PEUVENT DIFFĂ?RER CERTAINS Ă?QUIPEMENTS PEUVENT NE PAS Ă?TRE DISPONIBLES EN SĂ?RIE EN OPTION OU EN ACCESSOIRE 6EUILLEZ CONSULTER VOTRE CONCESSIONNAIRE LOCAL POUR RECEVOIR LES INFORMATIONS

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LES PLUS RĂ?CENTES %N RAISON DES LIMITES DES TECHNIQUES D IMPRESSION LES COULEURS REPRODUITES DANS LE PRĂ?SENT DOCUMENT PEUVENT LĂ?GĂ’REMENT DIFFĂ?RER DES COULEURS RĂ?ELLES DE LA PEINTURE OU DES MATIĂ’RES DE GARNITURE INTĂ?RIEURE 4OUS DROITS RĂ?SERVĂ?S ,A REPRODUCTION SOUS QUELQUE FORME OU PAR QUELQUE MOYEN QUE CE SOIT DE TOUT OU PARTIE DE LA PRĂ?SENTE PUBLICATION EST INTERDITE SANS L AUTORISATION Ă?CRITE PRĂ?ALABLE DE 2ENAULT

FOR YOUR INFORMATION A source file where the web address can be entered is available from the Visual Image department.

Packshots can be downloaded from the Single Images Database (Photonet): photonet.intra.renault.fr.

3

#2Âł!4)/. 05",)#)3 6%2"% %4 3!'5%: 0!24.%23 2Âł!,)3!4)/. -5.$/#/- #2Âł$)4 0(/4/3 *%2%-9 "!),%9 #,!5$% #5'.9 $/-).)15% $5-!3 'Âł2!2$ %3-)%5 $)$)%2 '5),,/4 &,/2)!. (!%2$4%2 02).4%$ ). %# 8 0 " &2 &2 2%.!5,4 3 ! 3 3/#)Âł4Âł 0!2 !#4)/.3 3)-0,)&)Âł% !5 #!0)4!, $% %52/3 15!) ,% '!,,/ "/5,/'.% "),,!.#/524 #%$%8 2 # 3 .!.4%22% " 4Âł,

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CONTENTS

48

04

PUBLISHING

CREATION OF A REAR COVER Double block version

WHEN SHOULD IT BE USED? - If the packshot has already been used on the front cover - If there are no packshots - For Corporate communications TYPEFACES USED LEGAL INFORMATION 1 : - Helvetica Neue Bold Condensed - Body: 6.5 pt* in lower case*, colour black ISSUER INFORMATION 2 : - Helvetica Neue Light Condensed - Body: 4.5 pt* in capitals*, colour black * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

4HIN WHITE LINE 4HICKNESS OF !

FOR YOUR INFORMATION If several internet sites need to be shown, each address should be separated by a space equivalent to A. The address block, constructed in this way, should be centred across both the height and the width of the block. Readability is adversely affected if more than three address are included.

)NTERNET ADDRESS CENTRED ACCROSS THE HEIGHT AND WIDTH OF THE BLOCK

WWW RENAULT FR

1

4OUT A Ă?TĂ? FAIT POUR QUE LE CONTENU DE LA PRĂ?SENTE PUBLICATION SOIT EXACTE ET ĂŒ JOUR ĂŒ LA DATE DE L IMPRESSION #E DOCUMENT A Ă?TĂ? RĂ?ALISĂ? ĂŒ PARTIR DE PRĂ?SĂ?RIES OU DE PROTOTYPES $ANS LE CADRE DE SA POLITIQUE D AMĂ?LIORATION CONTINUE

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DES PRODUITS 2ENAULT SE RĂ?SERVE LE DROIT ĂŒ TOUT MOMENT D APPORTER DES MODIFICATIONS AUX SPĂ?CIFICATIONS ET AUX VĂ?HICULES ET ACCESSOIRES DĂ?CRITS ET REPRĂ?SENTĂ?S #ES MODIFICATIONS SONT NOTIFIĂ?ES AUX CONCESSIONNAIRES 2ENAULT DANS

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LES MEILLEURS DĂ?LAIS 3ELON LES PAYS DE COMMERCIALISATION LES VERSIONS PEUVENT DIFFĂ?RER CERTAINS Ă?QUIPEMENTS PEUVENT NE PAS Ă?TRE DISPONIBLES EN SĂ?RIE EN OPTION OU EN ACCESSOIRE

2

#2Âł!4)/. 05",)#)3 6%2"% %4 3!'5%: 0!24.%23 2Âł!,)3!4)/. -5.$/#/- #2Âł$)4 0(/4/3 *%2%-9 "!),%9 #,!5$% #5'.9 $/-).)15% $5-!3 'Âł2!2$ %3-)%5 $)$)%2 '5),,/4 &,/2)!. (!%2$4%2 02).4%$ ). %# 8 0 " &2 &2 2%.!5,4 3 ! 3 3/#)Âł4Âł 0!2 !#4)/.3 3)-0,)&)Âł% !5 #!0)4!, $% %52/3 15!) ,% '!,,/ "/5,/'.% "),,!.#/524 #%$%8 2 # 3 .!.4%22% " 4Âł,

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( www.renault.fr ) ( www.renault.uk ) ( www.renault.com ) A

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CONTENTS

49

04

PUBLISHING

SINGLE BLOCK DESIGN FOR POSTERS, KAKEMONOS AND LEAFLETS Presentation

WHEN SHOULD THE SINGLE BLOCK BE USED? The single text/image block should be used in the following two cases:

- If the safety margin around the block logo rules out the possibility of using a double block given the format of the document (e.g. invitation, postcard).

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- For a single-sided sheet = if the document produced is printed on one side only (poster, kakemono, flyer).

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CONTENTS

50

04

PUBLISHING

SINGLE BLOCK DESIGN FOR POSTERS, KAKEMONOS AND LEAFLETS Text / image / colour combinations

SOLUTIONS USING TEXT / IMAGE / SOLID COLOUR COMBINATIONS

CLIO CAMPUS

The two possible solutions for filling the block are shown opposite.

1

Solid colour (“product” colour, corporate colour or white) + Vertical or horizontal text + Packshot image.

2

Full-frame image + Vertical or horizontal text.

NOUVELLE CLIO CAMPUS INTÉRIEUR 1ÈRE CLASSE, EXTÉRIEUR SOIGNÉ, LA CARTE DE L’ÉLÉGANCE.

INTÉRIEUR 1ÈRE CLASSE, EXTÉRIEUR SOIGNÉ : CLIO CAMPUS JOUE LA CARTE DE L’ÉLÉGANCE.

UN DESIGN RACÉ We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair. We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair. Jaworski, still a student at Ryesron University's department of interior design. We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair.

UNE PERFORMANCE UNIQUE We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair. We're smitten with the elegant single-line squiggle of Agata

PROHIBITED Double block not to be used for posters (singlesided only).

Jaworski's Ryerson chair. Jaworski, still a student at Ryesron University's department of interior design. We're smitten with the elegant single-line squiggle of Agata Jaworski's Ryerson chair.

CLIO CAMP CAMPUS

2

1

CONTENTS

51

SINGLE BLOCK DESIGN FOR POSTERS, KAKEMONOS AND LEAFLETS Kakemonos !

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200 X 80CM KAKEMONO FORMAT

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TITLE 1 : - Helvetica Neue Bold Condensed - Body 500 pt* in capitals*, colour black and white blanc TAGLINE & SUB-TAGLINE 2 : - Helvetica Neue Light Condensed & Bold Condensed - Body 120 pt* in capitals*, colour black and white TEXT 3 : - Helvetica Neue Light Condensed & Bold Condensed - Body 60 pt* in capitals*, colour black or white

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240 X 80CM KAKEMONO FORMAT

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TITLE 4 : - Helvetica Neue Bold Condensed - Body 600 pt* in capitals*, colour black and “product� colour TAGLINE 5 : - Helvetica Neue Bold Condensed & Light Condensed - Body 152 pt* in capitals*, colour black and “product� colour

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PUBLISHING

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2YERSON CHAIR 7EgRE SMITTEN WITH THE ELEGANT SINGLE LINE SQUIGGLE OF !GATA *AWORSKIgS 2YERSON CHAIR *AWORSKI STILL A STUDENT AT 2YESRON 5NIVERSITYgS DEPARTMENT OF INTERIOR DESIGN 7EgRE SMITTEN WITH THE ELEGANT SINGLE LINE SQUIGGLE OF !GATA *AWORSKIgS 2YERSON CHAIR

2 5.% 0%2&/2-!.#% 5.)15%

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

7EgRE SMITTEN WITH THE ELEGANT SINGLE LINE SQUIGGLE OF !GATA *AWORSKIgS

3

2YERSON CHAIR 7EgRE SMITTEN WITH THE ELEGANT SINGLE LINE SQUIGGLE OF !GATA *AWORSKIgS 2YERSON CHAIR *AWORSKI STILL A STUDENT AT 2YESRON 5NIVERSITYgS DEPARTMENT OF INTERIOR DESIGN 7EgRE SMITTEN WITH THE ELEGANT SINGLE LINE SQUIGGLE OF !GATA *AWORSKIgS

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2YERSON CHAIR

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CAUTION If the vehicle’s allocated colour is not present in the background, it must be made visible by integrating touches of the colour into the text and / or images (see example shown of 240 x 50cm kakemono).

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200 x 80 cm FORMAT

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240 x 50 cm FORMAT

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CONTENTS

52

04

PUBLISHING

SINGLE BLOC DESIGN FOR POSTERS, KAKEMONOS AND LEAFLETS Poster/postcard

TYPEFACES USED TITLE 1 : - Helvetica Neue Bold Condensed - Body 89 pt* in capitals*, colour black or white

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15 X 10.5cm POSTCARD

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INFORMATION To define the size of the logotype according to your format, please refer to the table on page 12.

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50 X 70CM POSTER

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CONTENTS

53

04

PUBLISHING

SINGLE BLOC DESIGN FOR POSTERS, KAKEMONOS AND LEAFLETS CD-Rom overlay

TYPEFACES USED TITLE 1 : - Helvetica Neue Bold Condensed - Body 36 pt* in capitals*, colour black and white LEGAL INFORMATION 2 : - Helvetica Neue Light Condensed - Body 3,5 pt* in capitals*, colour black

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* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

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4HIS #$ 2OM AND THE ELEMENT WHICH IT CONTAINS ARE EXCLUSIVELYRESERVED FOR MEMBERS OF THE PRESS AND SHOULD BE USED ONLY FOR THE DISSEMINATION OF INFORMATION !NY OTHER USAGE PARTICULARLY FOR PURPOSEES OF COMMERCE OR ADVERTISING

IS FORBIDDEN AND CONSTITUTES A BREACH OF COPYRIGHT #E #$ 2OM ET LES Ă?LĂ?MENTS QUI LE COMPOSENT SONT STRICTEMENT RĂ?SERVĂ?S ĂŒ UN USAGE PRESSE ĂŒ DES FINS D INFORMATION

INFORMATION To define the size of the logotype according to your format, please refer to the table on page 12.

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CONTENTS

54

You may opt to create a distinctive header or to omit it, as you see fit.

Layout: - The area within the white border is where you can give free reign to your expression.

- Give it a real “magazine” feel by placing the title at the top of the page, adding an imitation barcode form and a high issue number (for example), etc.

MAGAZINE COVERS Design

1

FRONT COVER WITH FULL-PAGE IMAGE

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Typefaces used: Helvetica Neue Condensed (preferably in capital letters).

Authorized colours: The “corporate” colours (black, white, grey, yellow) or a colour which matches the cover image. As a general rule, use either black or white + a colour which matches the image.

2

FRONT COVER WITH HEADER + IMAGE

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04

PUBLISHING

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Images: Use images of high-quality or which are graphically interesting to emphasize the quality of the brand and its products.

-/4%52 $g!6%.)2

PROHIBITED - Changing the layout of the headlines from one issue to another: only the colours may be changed. The title, chapters and information must remain the same (positioning, body of typeface, etc.).

- Putting several images on the same cover.

Use of a typeface other than Helvetica Neue Condensed.

- Use of more than two colours for titles and headings.

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CONTENTS

55

05

PRESS RELATIONS /EVENTS Press kits Press release Invitations Press conference Sponsorship

05

PRESS RELATIONS/EVENTS

PRESS KITS Different press kit typefaces

“Product” and “Corporate” press kits may be printed in different ways depending on requirements and budgets: - Press kit printed on both sides - Press kit printed on one side only (limited budget) - Unfolding three-sided press kit for communications about several products or themes.

NFORMATION Source files for “Product” press kits are available from the Product Communications department (Strategy & Marketing). Source files for Corporate press kits are also available, from the Internal and Communications Media department (Corporate Communications).

CONTENTS

57

05

PRESS RELATIONS/EVENTS

PRESS KITS Double-sided printing

EXTERIOR The exterior (front and back covers) of the press kit is shown opposite.

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The size of the spine should be adjusted according to the thickness of the content.

TITLE 1 : - Helvetica Neue Bold Condensed - Body 72 pt* in capitals* * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

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%XCLUSION AREA ! %XCLUSION AREA !

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INFORMATION When the tab is positioned on a dark block of solid colour, it must be surrounded by a white outline of 1pt in thickness.

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The file containing the web address in brackets is available from the Visual Image department.

CONTENTS

58

05

PRESS RELATIONS/EVENTS

PRESS KITS Double-sided printing

INTERIOR The interior of the press kit consists of an image 1 which extends across the whole width of the format.

The flap takes up the full height of the press kit and a slot 2 is provided for insertion of a CD-Rom.

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0ACKSHOT AREA WIDTH ,E MARS

02%-)Âś2% 6!'5% $

The packshot image is centred across the height and width of a third of the area 3 .

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#LIO ))) VIENT DE SE VOIR DĂ?CE RNER LE TITRE TRĂ’S CONVOITĂ? D E i 6OITURE DE L ANNĂ?E w # EST LA SIXIĂ’ME FOIS QUE 2ENAULT REMPORTE CETTE DISTINCTION SUPRĂ?ME #LIO ))) A Ă?TĂ? Ă?LUE i 6OITURE DE L ANNĂ?E w PAR UN JURY COMPOSĂ? DE JOURNA LISTES AUTOMOBILES

REPRĂ?SENTANT PAYS EURO PĂ?ENS ! L ISSUE DU VOTE # LIO ))) A TOTALISĂ? POINTS ET DEVANCE LA 67 0ASSAT POINTS ET L !LFA 2OMĂ?O POINTS !

U TOTAL NOUVEAUX MODĂ’ LES Ă?TAIENT Ă?LIGIBLES AU TITRE DE L ANNĂ?E

FLAP TEXT 4 - Helvetica Neue Bold Condensed - Body 20 pt* in capitals* - Right-aligned

3

# EST LA SIXIĂ’ME FOIS QUE 2 ENAULT SE VOIT DĂ?CERNER LE TITRE PRESTIGIEUX DE i 6OITURE DE L !NNĂ?E w APRĂ’S LA 2ENAULT Ă?LUE EN

LA 2ENAULT EN # LIO ) EN -Ă?GANE 3CĂ?

NIC EN ET -Ă?

GANE )) EN

2

#ONTACT 0RESSE 2ENAULT 0RESSE

3ITES )NTERNET WWW REN AULT COM WWW MEDIA R ENAULT COM

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#ETTE DISTINCTION EST DE BON AUGURE POUR LA SUITE DU PRO GRAMME #LIO ))) #LIO 2ENA ULT 3PORT AINSI QUE DE NOUVELLES MOTORISATIONS

TRANSMISSIONS ET lNITIONS FERONT TRĂ’S PROCHAINEMENT LEUR APPARITION

#$ 2 /

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0ACKSHOT AREA HEIGHT

$OTĂ?E D UN DESIGN EXPRESS IF #LIO ))) REDĂ?lNIT LES STAND ARDS DE LA CATĂ?GORIE DES PE TITES VOITURES GRĂŠCE ĂŒ SON HABITABILITĂ? RECORD S ES PRESTATIONS DYNAMIQUES DE HAUT NIVEAU ET SA QUALI TĂ? DE lNITION ET DE MATĂ?RIAUX REMARQUABLE !

VEC CINQ Ă?TOILES AUX TESTS %URO .#!0 #LIO ))) CONlRM E Ă?GALEMENT LE LEA DERSHIP DE 2ENAULT EN MAT IĂ’RE DE SĂ?CURITĂ? #LIO EST COMMERCIALISĂ?E DA NS L ENSEMBLE DE L %UROPE DEPUIS MI OCTOBRE , ACCUE IL EST TRĂ’S POSITIF ET LES PREMIERS RĂ?SULTATS COM MERCIAUX TOUT ĂŒ FAIT FAVORA BLES

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* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

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CONTENTS

59

05

PRESS RELATIONS/EVENTS

PRESS KITS Single-sided printing

EXTERIOR The exterior of the single-sided press kit will be identical to that of the double-sided kit (design described on page 58).

#/--5.)15Âł $% 02%33

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0ACKSHOT AREA WIDTH ,E MARS

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

#LIO ))) VIENT DE SE VOIR DĂ?CE RNER LE TITRE TRĂ’S CONVOITĂ? D E i 6OITURE DE L ANNĂ?E w # EST LA SIXIĂ’ME FOIS QUE 2ENAULT REMPORTE CETTE DISTINCTION SUPRĂ?ME

#LIO ))) A Ă?TĂ? Ă?LUE i 6OITURE DE L ANNĂ?E w PAR UN JURY COMPOSĂ? DE JOURNA LISTES AUTOMOBILES

REPRĂ?SENTANT PAYS EURO PĂ?ENS ! L ISSUE DU VOTE # LIO ))) A TOTALISĂ? POINTS ET DEVANCE LA 67 0ASSAT POINTS ET L !LFA 2OMĂ?O POINTS !

U TOTAL NOUVEAUX MODĂ’ LES Ă?TAIENT Ă?LIGIBLES AU TITRE DE L ANNĂ?E

2

0ACKSHOT AREA HEIGHT

$OTĂ?E D UN DESIGN EXPRESS IF #LIO ))) REDĂ?lNIT LES STAND ARDS DE LA CATĂ?GORIE DES PE TITES VOITURES GRĂŠCE ĂŒ SON HABITABILITĂ? RECORD S ES PRESTATIONS DYNAMIQUES DE HAUT NIVEAU ET SA QUALI TĂ? DE lNITION ET DE MATĂ?RIAUX REMARQUABLE !

VEC CINQ Ă?TOILES AUX TESTS %URO .#!0 #LIO ))) CONlRM E Ă?GALEMENT LE LEA DERSHIP DE 2ENAULT EN MAT IĂ’RE DE SĂ?CURITĂ? #LIO EST COMMERCIALISĂ?E DA NS L ENSEMBLE DE L %UROPE DEPUIS MI OCTOBRE , ACCUE IL EST TRĂ’S POSITIF ET LES PREMIERS RĂ?SULTATS COM MERCIAUX TOUT ĂŒ FAIT FAVORA BLES # EST LA SIXIĂ’ME FOIS QUE 2 ENAULT SE VOIT DĂ?CERNER LE TITRE PRESTIGIEUX DE i 6OITURE DE L !NNĂ?E w APRĂ’S LA 2ENAULT Ă?LUE EN

LA 2ENAULT EN # LIO ) EN -Ă?GANE 3CĂ?

NIC EN ET -Ă?

GANE )) EN #ETTE DISTINCTION EST DE BON AUGURE POUR LA SUITE DU PRO GRAMME #LIO ))) #LIO 2ENA ULT 3PORT AINSI QUE DE NOUVELLES MOTORISATIONS

TRANSMISSIONS ET lNITIONS FERONT TRĂ’S PROCHAINEMENT LEUR APPARITION

#ONTACT 0RESSE 2ENAULT 0RESSE

3ITES )NTERNET WWW REN AULT COM WWW MEDIA R ENAULT COM

1

,/ 4

TAB TEXT 3 : - Helvetica Neue Bold Condensed - Body 20 pt* in capitals* - Right-aligned

2%.!5,4

3

The packshot image is centred on the height and width of a third of the area 2 .

% , /&&%.3)6% 02/$5)4

#$ 2 /-

Only the flap will be printed in order to limit budgetary costs.

The flap takes up the whole height of the press kit and a slot 1 is provided for insertion of a CD-Rom.

02%-)Âś2% 6!'5% $

,!'5.! "%2,).%

INTERIOR

3

!

,!'5.! "%2,).% &,5)$)4Âł $%3 ,)'.%3

(!2-/.)% $%3 &/2-%3 5. %302)4 6)& 4!),,³ 0/52 ,! 2/54% $9.!-)3-% %4 #/.&/24 $% #/.$5)4% !##2/#(%2 ,! 2/54% !54!.4 15% ,%3 2%'!2$3 ,%3 ,%3 "%,,%3 "%,,%3 6/)452%3 6/)452%3 ° 6)62% ° 6)62%

! !

!

CONTENTS

60

05

PRESS KITS

PRESS RELATIONS/EVENTS

Press kit with three fold-out sections

A press kit with three fold-out sections is recommended for communications about several products or themes. The example below was created for corporate communications and therefore uses the brand colour code (see page 18).

3PINE !

!

EXTERIOR

!

3PINE

!

!

!

!

!

!

!

&2!.+&524 -/4/23(/7

&2!.+&524 -/4/23(/7

SPINE TITLE 2 : ( - Helvetica Neue Bold Condensed - Body 30 pt* in capitals*

4%84 )-!'% ",/#+ (

1

2 1

&2!.+&524 -/4/23(/7

!

TITLE 1 : - H- Helvetica Neue Bold Condensed - Body 75 pt* in capitals*

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

!

4HIN BLACK LINE 4HICKNESS PT

%XCLUSION AREA !

%XCLUSION AREA !

4HIN WHITE LINE 4HICKNESS OF ! (

! ! MM ,/'/490% ! MM

WWW RENAULT FR

!

! !

INTERIOR SECTION

SPINE

FRONT

!

!

CONTENTS

61

05

PRESS KITS

PRESS RELATIONS/EVENTS

Press kit with three fold-out sections

L’INTÉRIEUR The packshot image is centred across the height and width of a third of the area 3 .

!

TITLE 1 - Helvetica Neue Bold Condensed - Body 72 pt* in capitals*

#/--5.)15³ $% 02%33%

#/--5.)15³ $% 02%33%

#/--5.)15³ $% 02%33%

,E MARS

,E MARS

02%-)¶2% 6!'5% $% , /&&%.3)6% 02/$5)4 2%.!5,4

,E MARS

02%-)¶2% 6!'5% $% , /&&%.3)6% 02/$5)4 2%.!5,4

3

02%-)¶2% 6!'5% $% , /&&%.3)6% 02/$5)4 2%.!5,4

3

3 !

HEIGHT OF THE PACKSHOT AREA

1

-/$53 (%,)/3

1

&2!.+&524 -/4/23(/7

-%'!.% #!"2)/

1

&2!.+&524 -/4/23(/7

! ,ARGEUR DE LA ZONE DU PACKSHOT

#,)/ #!-053

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

!

4%84 )-!'% ",/#+ (

TAB TEXT 2 - Helvetica Neue Bold Condensed - Body 45 pt* in capitals*

3PINE

3PINE

2

!

,%3 "%,,%3 6/)452%3 ,%3 ° 6)62% "%,,%3

6/)452%3 ° 6)62%

%XCLUSION AREA !

!

!

!

LEFT FLAP

!

!

!

!

CENTRAL SECTION

!

!

!

!

!

RIGHT FLAP

CONTENTS

62

05

PRESS RELATIONS/EVENTS

PRESS KITS Accompanying CD-ROM

CD-ROM INSERT 13 X 13CM FORMAT

!

!

!

!

INDEX TITLE 2 : - Helvetica Neue Bold Condensed - Body 7 pt* in capitals*

,!'5.! "%2,).%

4%84 )-!'% ",/#+ (%)'(4 (

TITLE 1 : - Helvetica Neue Bold Condensed - Body 45 pt* in capitals*

1

(

TEXT 3 : - Helvetica Neue Bold Condensed and Helvetica Neue Light Condensed - Body 7 pt* in capitals*

!

,INE PT IF TAB ON DARK BACKGROUND

! MM

! MM

,/'/490% !

4EXT AREA ! !

! !

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

!

FRONT OF INSERT

A

!

BACK OF INSERT

)NTERNET ADDRESS CENTRED ACROSS THE HEIGHT AND WIDTH OF THE TEXT AREA

A

A

2

LAGUNA BERLINE

3

INFORMATION The design to be used for a CD-Rom overlay is shown on page 54.

CD PHOTOS WINDOWS & MACINTOSH

This CD-Rom and the element which it contains are exclusivelyreserved for members of the press and should be used only for the dissemination of information. Any other usage, particularly for purposees of commerce or advertising, is forbidden and constitutes a breach of copyright.

LAGUNA BERLINE

Ce CD-Rom et les ÊlÊments qui le composent sont strictement rÊservÊs à un usage presse, à des fins d’information.

A A

CD PHOTOS

This CD-Rom and the element which it contains are

WINDOWS & MACINTOSH

exclusivelyreserved for members of the press and should be

A

used only for the dissemination of information. Any other usage, particularly for purposees of commerce or advertising, is forbidden and constitutes a breach of copyright.

Ce CD-Rom et les ÊlÊments qui le composent sont strictement rÊservÊs à un usage presse, à des fins d’information.

INDEX CONTENTS

63

05

PRESS RELATIONS/EVENTS

NAME OF DOCUMENT 1 : - Helvetica Neue Bold Condensed - Body 12 pt* in capitals* - Text 2mm away from line

PRESS RELEASE Principle

!

!

!

! MM

! MM

! MM

! MM MM

,/'/490% !

MM #/--5.)15Âł $% 02%33%

TITLE 2 : - Helvetica Neue Bold Condensed - Body 18 pt* in capitals*

1

!

3

,E MARS

!

2 02%-)Âś2% 6!'5% $% , /&&%.3)6% 02/$5)4 2%.!5,4

DATE, TEXTS 3 : - Helvetica Neue Light Condensed - Body 12 pt* - line spacing 15 pt*

3

#LIO ))) VIENT DE SE VOIR DĂ?CERNER LE TITRE TRĂ’S CONVOITĂ? DE i 6OITURE DE L ANNĂ?E w # EST LA SIXIĂ’ME FOIS QUE 2ENAULT REMPORTE CETTE DISTINCTION SUPRĂ?ME #LIO ))) A Ă?TĂ? Ă?LUE i 6OITURE DE L ANNĂ?E w PAR UN JURY COMPOSĂ? DE JOURNALISTES AUTOMOBILES

CONTACT 4 : - Helvetica Neue Bold Condensed - Body 9 pt*

0ASSAT POINTS ET L !LFA 2OMĂ?O POINTS !U TOTAL NOUVEAUX MODĂ’LES Ă?TAIENT Ă?LIGIBLES AU TITRE DE L ANNĂ?E $OTĂ?E D UN DESIGN EXPRESSIF #LIO ))) REDĂ?lNIT LES STANDARDS DE LA CATĂ?GORIE DES PETITES VOITURES GRĂŠCE

4%84 !2%!

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

REPRĂ?SENTANT PAYS EUROPĂ?ENS ! L ISSUE DU VOTE #LIO ))) A TOTALISĂ? POINTS ET DEVANCE LA 67

ĂŒ SON HABITABILITĂ? RECORD SES PRESTATIONS DYNAMIQUES DE HAUT NIVEAU ET SA QUALITĂ? DE lNITION ET DE MATĂ?RIAUX REMARQUABLE !VEC CINQ Ă?TOILES AUX TESTS %URO .#!0 #LIO ))) CONlRME Ă?GALEMENT LE LEA DERSHIP DE 2ENAULT EN MATIĂ’RE DE SĂ?CURITĂ? #LIO EST COMMERCIALISĂ?E DANS L ENSEMBLE DE L %UROPE DEPUIS MI OCTOBRE , ACCUEIL EST TRĂ’S POSITIF ET LES PREMIERS RĂ?SULTATS COMMERCIAUX TOUT ĂŒ FAIT FAVORABLES

# EST LA SIXIĂ’ME FOIS QUE 2ENAULT SE VOIT DĂ?CERNER LE TITRE PRESTIGIEUX DE i 6OITURE DE L !NNĂ?E w APRĂ’S LA 2ENAULT Ă?LUE EN LA 2ENAULT EN #LIO ) EN -Ă?GANE 3CĂ?NIC EN ET -Ă?

INFORMATION To produce this document you can use Arial as a replacement font. The standards are as above, except Date + header = body 11 pt line spacing = lines

GANE )) EN #ETTE DISTINCTION EST DE BON AUGURE POUR LA SUITE DU PROGRAMME #LIO ))) #LIO 2ENAULT 3PORT AINSI QUE DE NOUVELLES MOTORISATIONS TRANSMISSIONS ET lNITIONS FERONT TRĂ’S PROCHAINEMENT LEUR APPARITION

4

#ONTACT 0RESSE 2ENAULT 0RESSE 3ITES )NTERNET WWW RENAULT COM WWW MEDIA RENAULT COM

To meet printing restrictions for an office printer the white border must be at least 10mm, equivalent to A + 4mm

! MM

! MM ! MM

! MM

CONTENTS

64

05

PRESS RELATIONS/EVENTS

INVITATIONS Design !

Format 210 x 100mm closed, 420 x 100mm open for standard 220 x 110 mm envelopes.

!

The car in the packshot measures 1/5 of the width of the reverse side of the invitation.

).6)4!4)/.

The car is centred on the document. ,INE PT ! ! MM ,/'/490% ! ! !

!

RECTO

,

VERSO

7)$4( ,

CONTENTS

65

05

PRESS RELATIONS/EVENTS

INVITATIONS Design

!

! ! MM

!

!

-R #ARLOS 'HOSN

0RÏSIDENT $IRECTEUR 'ÏNÏRAL DE 2ENAULT

A LE PLAISIR D INVITER Ì LA SOIRÏE DE LANCEMENT DE LA

./56%,,% ,!'5.! "%2,).% ,E SAMEDI AVRIL Ì PARTIR DE H Ì , !TELIER 2ENAULT

AVENUE DES #HAMPS ³LYSÏES 0ARIS ÒME

2ÏPONSE AVANT LE AVRIL #ONTACT (ÏLÒNE $UJAURDIN 4ÏLÏPHONE %MAIL HDUJARDIN RENAULT FR

EXAMPLE OF INTERIOR FOR A FOUR-PAGE VERSION

,

!

7)$4( ,

!

! ! MM

!

! ! !

-R #ARLOS 'HOSN

0RÏSIDENT $IRECTEUR 'ÏNÏRAL DE 2ENAULT

A LE PLAISIR D INVITER Ì LA SOIRÏE DE LANCEMENT DE LA

./56%,,% ,!'5.! "%2,).% ,E SAMEDI AVRIL Ì PARTIR DE H Ì , !TELIER 2ENAULT

AVENUE DES #HAMPS ³LYSÏES 0ARIS ÒME

EXAMPLE OF INTERIOR FOR A FOUR-PAGE VERSION + INSERT 2ÏPONSE AVANT LE AVRIL #ONTACT (ÏLÒNE $UJAURDIN 4ÏLÏPHONE %MAIL HDUJARDIN RENAULT FR

!

! !

CONTENTS

66

05

PRESS RELATIONS/EVENTS

PRESS CONFERENCE Image wall / Lectern

THE IMAGE WALL The distance between each logo is one and a half times the size of the logo.

Logo x 1.5

Logo x 1.5

THE LECTERN Features the logo only.

The site or event name may also be specified on the lectern, using the brand typeface: Helvetica Neue Condensed.

USINE DE SANDOUVILLE DIRECTION DE LA COMMUNICATION

CONTENTS

67

05

PRESS RELATIONS/EVENTS

PRESS CONFERENCE/CONVENTION Overall view

The elements used for a speaker’s platform are generally a lectern and a projector screen (backlit).

Visual identity can be reinforced for the event by the use of kakemonos (see illustration opposite).

3,)$% 4)4,% ,EVEL ,EVEL OR ,EVEL ,EVEL OR ,EVEL

,EVEL

OR ,EVEL

6)35!, )-!'% $%0!24-%.4

-/.$!9 -!2#(

+AKEMONO EXAMPLE X CM

342)#4,9 #/.&)$%.4)!,

3CREEN

CONTENTS

68

05

PRESS RELATIONS/EVENTS

PRESS CONFERENCE Badges for events

EXAMPLES OF BADGES IN 85 X 55CM FORMAT Yellow is to be used wherever possible for internal or institutional communications. For events, the colour associated with the product or event may be used.

! ! !

CONFERENCE TITLE AND NAME OF PERSON 1 : - Helvetica Neue Bold Condensed - Body 12 pt* TITLE OF CONFERENCE, DATE AND FUNCTION - Helvetica Neue Light Condensed - Body 7 pt*

! ! !

Text area Text left-aligned and vertically centred within the area

02%33 #/.&%2%.#% 4)4,% /& #/.&%2%.#% $ATE

1

%8#,53)/. !2%!

2

!

!

2

:

! MM Text area Text left-aligned and centred within the area

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

INFORMATION For certain operations which require several colours, use the design shown below.

&IRST NAME 352.!-%

1

,/'/490% !

&5.#4)/. 2

!

! ! !

! !

BADGES FOR CORPORATE EVENTS

!

,!'5.! 02%33 #/.&%2%.#%

%6%.4 .!-%

&IRST NAME 352.!-%

&IRST NAME 352.!-%

4)4,% /& #/.&%2%.#% $ATE

4)4,% /& #/.&%2%.#% $ATE

! !

#/,/52 :/.%

!

!

&5.#4)/.

&5.#4)/.

%6%.4 .!-% 4)4,% /& #/.&%2%.#% $ATE

BADGES FOR PRODUCT EVENTS &IRST NAME .!-%

BADGES FOR STANDARD EVENTS ,INES PT

&5.#4)/.

CONTENTS

69

05

PRESS RELATIONS/EVENTS

Sponsorship Stadium banners

EXAMPLE

,ONG BANNERS

LOCAL COMMUNICATIONS The example below shows a banner displaying the address of the dealership. Use the Helvetica Neue Bold Condensed typeface in capitals.

$ESIGN OF A LONG BANNER SECTION

DEALERSHIP NAME AND CONTACT DETAILS CONTENTS

70

06

MULTIMEDIA CONVENTIONS Header Newsletter Email signature

06

MULTIMEDIA CONVENTIONS

HEADER Design grid

The graphic construction of the web pages is organized according to various functions.

- Logotype area - Title area - Area for graphic use - Transverse function bar - Main browsing bar - Content/activity area - Footer

42!.36%23% &5.#4)/.3 )$%.4)&)#!4)/.

342)0

,/'/490% !2%!

4)4,% !2%!

'2!0()#3

-!). "2/73).' "!2

4%845!, !.$ ),,5342!4)6% #/.4%.4

&//4%2

INFORMATION Template design grids, as well as various versions of the Renault logotype (vectorial and bitmap) can be downloaded from the Renault intranets.

CONTENTS

72

06

MULTIMEDIA CONVENTIONS

1 2 3 4 5 6

HEADER The seven basics

- Positioning of Renault logotype - Banner and tab - Browsing and transverse function bar - Website name/title - Banner is white by default - Packshot - White border

3

1

0!'% 4)4,%

0!'% 4)4,% 4//,3 !.$ "2/73).' )-!'% 4%84 "/$9 2)'(4 !,)'.%$

6

4 5

(%!$).'3 )-!'% 4%84 "/$9 ,%&4 !,)'.%$

2

3

7 h&//4%2 4%845!, !.$ ),,5342!4)6% #/.4%.4v

&//4%2

CONTENTS

73

06

MULTIMEDIA CONVENTIONS

HEADER Logotype / strip / tab

THE RENAULT LOGOTYPE It is always located in the upper left corner of the screen according to the selected design grid.

PX

The standard size for the Renault logotype is 81 x 81 pixels.

BANNER

PX

The banner extends from the margin (18 pixels) on the right of the logotype to the right edge of the grid.

'2)$ 7)$4( TO PX

THE TAB The tab is always positioned in the lower righthand corner of the banner.

,INE PX

It is half the height of the logotype.

Its width is equal to its height.

PX

PX PX

TAB COLOUR This is the HTML equivalent of Pantone 426C. No other colour may be used.

HTML #3D464B

CONTENTS

74

06

MULTIMEDIA CONVENTIONS

HEADER Browsing and transverse function bar / Title format

BROWSING AND TRANSVERSE FUNCTION BAR The areas of text for browsing and functions are defined above and below the tab.

If text-images are used for the browsing bar, use the font Helvetica Neue Bold condensed in capitals (body 11pt by default).

PX

42!.36%23% &5.#4)/.3

PX

-!). "2/73).' "!2

If text-images are not used for the browsing bar, use the HTML (system) font Arial Narrow Bold in capitals.

0!'% 4)4,% 4//,3 !.$ "2/73).' )-!'% 4%84 "/$9 2)'(4 !,)'.%$

If neither of the solutions above are possible, use the HTML (system) font Verdana in capitals.

TITLE FORMAT

(%!$).'3 )-!'% 4%84 "/$9 ,%&4 !,)'.%$

If text-images are used for the title, the font will be Helvetica Neue Bold condensed, body 35pt, in capitals.

When it extends onto two lines, it is centred vertically, with 33pt line spacing.

For an title in HTML, use Arial Narrow Bold body 40pt.

INFORMATION By default, the titles are black on a white background. These may be tempered with different shades of grey (see opposite). Other colours may also be used to create harmony between the title and the general style of the page or the colour of the banner.

PX PX

PX PX

0!'% 4)4,%

0!'% 4)4,% 0!'% 4)4,%

CONTENTS

75

06

MULTIMEDIA CONVENTIONS

HEADER Banner colours / Packshot

BANNER COLOURS The banner colour is solid white, with a black outline of 1 pixel thick.

A corporate colour may also be used.

NOIR

PANTONE 426

PANTONE 422

PANTONE 420

PANTONE 424

PACKSHOT The packshot is positioned in the centre of an area located to the right of the banner and separated from the tab by a margin of 18 pixels. This area is 275 pixels wide. A margin of at least 18 pixels separates the packshot area from the title area.

LOREM IPSUM FICTIS SIT AMET 18 px

275px

18 px

FRAMING INFORMATION Always leave an even ‘breathing space’ above and below the packshot.

CONTENTS

76

06

MULTIMEDIA CONVENTIONS

The white border is a 26 pixel margin extending around the outline of the whole grid (banner, browsing bar, content area).

It only occurs once on the page and is never used to frame a block, module or exclusion area.

HEADER White border

PX 42!.36%23% &5.#4)/.3

)$%.4)&)#!4)/. 342)0 -!). "2/73).' "!2

4%845!, !.$ ),,5342!4)6% #/.4%.4

PROHIBITED The white border cannot be of any other colour.

&//4%2 PX

PX

PX

CONTENTS

77

06

MULTIMEDIA CONVENTIONS

The Renault Web consists of a multitude of websites.

They cannot be universally categorized because each site may contain diverging content and be aimed at different audiences.

HEADER Types of grid - Grid 1 (standard grid) Meets most requirements.

Height of logotype: 81 pixels.

34!2$!2$ '2)$

A group of five grids has been developed offering solutions to suit all circumstances.

These layout grids may be used to design either home pages or inner site pages, with the exception of grids 2 and 3, which are to be used for home pages only.

'2)$

'2)$

- Grid 2 For designing home pages only.

For pages with extensive graphic requirements.

Height of logotype: 81 pixels

- Grid 3 Identification banner is removed. The logotype positioned in the upper lefthand corner of the grid remains, as do the tab in the lower righthand corner and the browsing bar. Height of logotype: 81 pixels.

- Grid 4 Height of logotype and banner: 99 pixels.

The tab is half the height of the logotype.

'2)$

- Grid 5 Height of logotype and banner: 63 pixels.

The tab is half the height of the logotype.

'2)$

CONTENTS

78

06

MULTIMEDIA CONVENTIONS

NEWSLETTER Design

TYPEFACES USED ! MM

TITLE OF NEWSLETTER 1 : - Helvetica Neue Bold Condensed - Body 55 pt* in capitals*

MM

!

MM

! MM

2

! !

! MM

*5). 3%-!).%

(%"$/ ).&/3

! MM

CONTENTS / HEADING /DATE / ISSUE NO - Helvetica Neue Bold Condensed - Body 11 pt* in capitals*

0ACKSHOT AREA !

1

:

)SSUE NUMBER AND DATE

2

1

4!",%!5 $% "/2$ $%3 (/--%3 $%3 53).%3 %. 3500,Âł-%.4

2

2

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

$%3)'. '2)$

#/,5-.

#/,5-.

#/,5-.

#/,5-.

MM

EXCEPTION The logotype and tab may only be separated when used on the newsletter and website header.

MM

3PACE OF MM BETWEEN EACH COLUMN

3PACE OF MM BETWEEN EACH COLUMN

3PACE OF MM BETWEEN EACH COLUMN

It is strictly prohibited to separate them for any other use.

CONTENTS

79

06

MULTIMEDIA CONVENTIONS

NEWSLETTER Design

AUTHORIZED COLOURS The only authorized colours are shown in the corporate colour range on page 18 of the guidelines. For online applications, use the RGB equivalents of these colours, which are as follows: - Pantone 7408: R247 - V177 - B0 - Pantone 426: R33 - V36 - B36 - Pantone 424: R118 - V122 - B125 - Pantone 422: R169 - V170 - B171 - Pantone 420: R204 - V204 - B204 - White: R255 - V255 - B255

! MM

! MM MM

0ACKSHOT AREA !

! MM

*5). 3%-!).%

#!0 352 ,! #2/)33!.#% 02/'2!--³

2³!,)3³

³#!24

"/¸4%3 $% 6)4%33%

42!).3

³#(!.'% 34!.$!2$ -/4%523

³#(!.'% 34!.$!2$ "/¸4%3

-/4%523

ADAPTING TO A4 FORMAT The format of the newsletter shown opposite can be easily transposed into A4 format: the same design values apply.

12 JUIN 2007

DES HOMMES...

...DES USINES

EN SUPPLÉMENT

)SSUE NUMBER AND DATE

(%"$/ ).&/3

! MM

02).#)0!58 ³6³.%-%.43 %. 02/$5#4)/.

4OUS LES MOTEURS + + SONT FABRIQUÏS SANS #HROME DEPUIS LE MAI ,E MAI A LIEU Ì $OUAI UN BILAN 1UALITÏ POUR ANALYSER LES TRAJECTOIRES 00- $)# ,E -ANS L USINE SERA PILOTE SUR LE DÏPLOIEMENT DES -1! FOURNISSEURS AVEC L INTÏGRATION DES MODES DE DÏFAILLANCE LOGISTIQUE ,E RESPONSABLE 31& A PARTICIPÏ Ì LA RÏUNION 4ASJ &ORCE "RUTS AVEC LA $1$! ET LA $! Ì 2UEIL

HEBDO INFOS

! !

MM MM

4!",%!5 $% "/2$ $%3 (/--%3 $%3 53).%3 %. 3500,³-%.4

In addition, a theme-specific colour may be used: e.g. the Renault Eco2 green.

TABLEAU DE BORD

!

SEMAINE 23

,%3 02/",¶-%3 &/52.)33%523

02)/2)4³ 15!,)4³

,ES TENSIONS FOURNISSEURS SE GÏNÏRALISENT AVEC POUR PRINCIPAUX RISQUES 4OUS LES MOTEURS + + SONT FABRIQUÏS SANS #HROME DEPUIS LE MAI ,E MAI A LIEU Ì $OUAI UN BILAN 1UALITÏ POUR ANALYSER LES TRAJECTOIRES 00- $)# ,E -ANS L USINE SERA PILOTE SUR LE DÏPLOIEMENT DES -1! FOURNISSEURS AVEC L INTÏGRATION DES MODES DE DÏFAILLANCE LOGISTIQUE #ACIA ,E RESPONSABLE 31& A PARTICIPÏ Ì LA RÏUNION 4ASJ &ORCE "RUTS AVEC LA $1$! ET LA $! Ì 2UEIL 8 VISITE DU MAI DE *ACQUES ,EJAMTEL !SSURANCE 1UALITÏ 0ROJET 8 $&- A PERMIS DE MONTRER SUR LE TERRAIN UN BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ 34! ,E 4.# .IVEAU SE SITUE Ì PPM AVEC

DE CARACTÏRISTIQUES AYANT UN 4.# SUPÏRIEUR Ì PPM 8 VISITE DU MAI DE *ACQUES ,EJAMTEL !SSURANCE 1UALITÏ 0ROJET 8 $&- A PERMIS DE MONTRER SUR LE TERRAIN UN BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ

).&/2-!4)/.3 15!,)4³

02/&)4!"),)4³ %. ,)'.% 2/ !33%-",!'%

2/ 53).!'% #,³/. #(/)39 6!, -/4 &3%6),,% #!#)! #-/ $) #(®33)3 #-# 34!

"523! $!#)!

/"*%#4)&

2³!,)3³

/"*%#4)&

2³!,)3³

$)# ,E -ANS L USINE SERA PILOTE SUR LE DÏPLOIEMENT DES -1! FOURNISSEURS AVEC L INTÏGRATION DES MODES DE DÏFAILLANCE LOGISTIQUE #ACIA ,E RESPONSABLE 31& A PARTICIPÏ Ì LA RÏUNION 4ASJ &ORCE "RUTS AVEC LA $1$! ET LA $! Ì 2UEIL 8 VISITE DU MAI DE *ACQUES ,EJAMTEL !SSURANCE 1UALITÏ 0ROJET 8 $&- A PERMIS DE MONTRER SUR LE TERRAIN UN BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ 34! ,E 4.# .IVEAU SE SITUE Ì PPM AVEC

DE CARACTÏRISTIQUES AYANT UN 4.# SUPÏRIEUR Ì PPM

s !6%3 6 ET 6 s 1UALITÏ LIVRÏE AUX 5#- CAS DÏCLARÏS CETTE SEMAINE

&!)43 -!215!.43 15!,)4³ 6ALLADOIID -OTORES 4OUS LES MOTEURS + + SONT FABRIQUÏS SANS #HROME DEPUIS LE MAI ,E MAI A LIEU Ì $OUAI UN BILAN 1UALITÏ POUR ANALYSER LES TRAJECTOIRES 00- $)# ,E -ANS L USINE SERA PILOTE SUR LE DÏPLOIEMENT DES -1! FOURNISSEURS AVEC L INTÏGRATION DES MODES DE DÏFAILLANCE LOGISTIQUE #ACIA ,E RESPONSABLE 31& A PARTICIPÏ Ì LA RÏUNION 4ASJ &ORCE "RUTS AVEC LA $1$! ET LA $! Ì 2UEIL 8 VISITE DU MAI DE *ACQUES ,EJAMTEL !SSURANCE 1UALITÏ 0ROJET 8 $&- A PERMIS DE MONTRER SUR LE TERRAIN UN BON NIVEAU DE MAÔTRISE DE LA 1UALITÏ 34! ,E 4.# .IVEAU SE SITUE Ì PPM AVEC DE CARACTÏRISTIQUES AYANT UN 4.# SUPÏRIEUR Ì PPM 3EVILLE 5NE VISITE DE L )NSTITUT 2ENAULT A EU LIEU AFIN DE PROPOSER UNE ASSISTANCE AUX FOURNISSEIRS DANS LA MAÔTRISE DES OUTILS QUALITÏ %LLE S INTÒGRE DANS LA STRATÏGIE DE SOUTIEN AUX USINES DANS LE CADRE DU 2# 5N PREMIER CONTACT AVEC L v)NSTITUTO DE #IENCIA DE -ATERIALESv DE 3EVILLE A EU LIEU AFIN D ANALYSER LES MODALITÏS DE COLLABORATION DANS LE DOMAINE DE L ANALYSE MÏTALLURGIQUE ET DU TRAITEMENT THERMIQUE $1$&- ,A $1$&- A PARTICIPÏ AUX VISITES 302 DE L USINE -ÏCANIQUE $ACIA ET DE L USINE D !#) 2OUMANIE

3PACE OF MM BETWEEN EACH COLUMN

CONTENTS

80

06

MULTIMEDIA CONVENTIONS

EMAIL SIGNATURE Principle

The typeface used is Verdana Regular.

DEPENDING ON THE EMAIL SOFTWARE USED, THE LAYOUT MAY BE SIMPLIFIED. The information is then positioned above the RENAULT logotype and the thin black line is removed.

Jules MOINEAU Service Image Visuelle Groupe Direction du Design Industriel API : FR RSC BL1 1 30 1967 rue du Vieux Pont de Sèvres - 92109 Boulogne Billancourt +33 (0)1 76 84 87 77 - +33 (0)6 80 91 77 59

Jules MOINEAU Service Image Visuelle Groupe Direction du Design Industriel API : FR RSC BL1 1 30 1967 rue du Vieux Pont de Sèvres - 92109 Boulogne Billancourt +33 (0)1 76 84 87 77 - +33 (0)6 80 91 77 59

1/3

3/3

3/3

1/3

1/3

CONTENTS

81

07

PRESENTATION TOOLS Power Point

07

PRESENTATION TOOLS

POWER POINT Presentation

PROPORTIONS On the cover page, the Power Point presentation employs the double block principle described in the publishing section.

The proportions of these two blocks are 1/3 - 2/3.

LAGUNA BERLINE

CLIO CAMPUS

COLOUR CODES - Corporate Communications: Brand colour codes - Product communications: colour codes associated with the “product”

- Events/themed communications: colours associated with the event.

A packshot may be integrated into the upper block of a product communication.

VISUAL IMAGE DEPARTMENT

MONDAY MARCH 20, 2008

VISUAL IMAGE DEPARTMENT

STRICTLY CONFIDENTIAL

MONDAY MARCH 20, 2008

STRICTLY CONFIDENTIAL

EXAMPLE OF PRODUCT PPT

TITLE OF PRESENTATION

REMINDER To determine the right colour code to be used for the product or event, please contact the Visual Image department.

VISUAL IMAGE DEPARTMENT

MONDAY MARCH 20, 2008

STRICTLY CONFIDENTIAL

EXAMPLE OF STANDARD PPT CONTENTS

83

07

PRESENTATION TOOLS

The accompanying typeface Arial is used on this template for office use.

POWER POINT Example of a product cover page

!

!

!

!

The upper block the colour code specific to the theme.

The second block is always black.

The issuer / date / confidentiality / logotype block may not be altered.

LAGUNA BERLINE

TYPEFACES USED

SUB-HEADING AREA

LEVEL 1 - Arial Bold - Body 24 pt* in capitals*

1

2

LEVEL 2 - Arial Bold - Body 18 pt* in capitals* LEVEL 3 - Arial Bold - Body 9 pt* in capitals*

3

VISUAL IMAGE DEPARTMENT

!REA NOT TO BE ALTERED MONDAY MARCH 20, 2008

STRICTLY CONFIDENTIAL

!

! !

!

CONTENTS

84

07

PRESENTATION TOOLS

POWER POINT Continuation page

GRAPHIC AREA Depending on requirements, this area will be filled with solid colour blocks, texts, images or graphics.

Corporate colours (see page 21) are to be used wherever possible for texts and graphics. In a product communication, the product’s allocated colour may be used in addition to these colours.

TYPEFACES USED TITLE - Arial Bold - Body 24 pt* in capitals* LEVEL 1 - Arial Bold - Body 20 pt* in capitals* LEVEL 2 - Arial - Body 16 pt* in capitals*

SLIDE TITLE LEVEL . Level

1

2

. Level

3

. Level

4

Area for graphic use

LEVEL 3 - Arial - Body 14 pt* in capitals* LEVEL 4 - Arial - Body 11 pt* in capitals*

VISUAL IMAGE DEPARTMENT

MONDAY MARCH 20, 2008

STRICTLY CONFIDENTIAL

5

Text is Arial Bold or Regular. Any font size may be used.

CONTENTS

85

08 STATIONERY The various elements Letterhead Correspondence card Business card Envelopes Memo Fax

08

STATIONERY

This page provides a general overview of Renault stationery elements.

These documents are usually printed in two colours.

The accompanying typeface, Arial, is to be used when printing on an office printer.

THE VARIOUS ELEMENTS Presentation

PRÉNOM NOM ³METTEUR NOM DU SITE DE L AFFAIREx

6ELIQUAMET VELIT NULLUPTATIO %8%2#). (%.)- #EDEX

4Ă?LĂ?PHONE &AX )NTERNET WWW RENAULT FR

MINCIDUI TIS ADIAM DOLUT LORE

Émetteur (nom du site, de l’affaire‌) Service : 01100 - API : FR TCR AVA D 10 Veliquamet velit nulluptatio 92109 Exercin henim Cedex - FRANCE TÊl : +33 (0)1 01 00 10 00 Fax : +33 (0)1 00 01 01 00 Portable : 06 01 00 10 00 e-mail : prenom.nom@renault.com

Émetteur (nom du site, de l’affaire‌) 1967, Veliquamet velit nulluptatio 92109 EXERCIN HENIM Cedex

TĂŠlĂŠphone : +33 (0)1 01 00 10 00 Fax : +33 (0)1 00 01 01 00 Internet : www.renault.fr

Émetteur (nom du site, de l’affaire‌) Service : 01100 - API : FR TCR AVA D 10 1967, Veliquamet velit nulluptatio 92109 EXERCIN HENIM Cedex

5LLAMCORPER FACILISIS AT VERO EROS ET ACCUMSAN ET IUSTOSA AU CAPITAL DE EUROS 2 # 3 .ANTERRE 3IRET !0% :

INFORMATION Files of Renault stationery elements (letterheads, business cards, envelopes) can be downloaded from Visual Image tools pages on the Renault intranet (see page 108).

CONTENTS

87

08

LETTERHEAD

STATIONERY

Design ,INE PT ! MM MM

LETTERHEAD A4 FORMAT SENDER (SITE AND DEALERSHIP NAME, ETC.) - Helvetica Neue Bold Condensed - Body 7 pt* in lower case* - Text 2mm away from line

!

MM

!

MM ! MM

! MM

1

! MM

:

,/'/490% !

3ENDER SITE AND DEALERSHIP NAME ETC

6ELIQUAMET VELIT NULLUPTATIO %8%2#). (%.)- #EDEX

1 2

4ELEPHONE &AX )NTERNET WWW RENAULT FR

! MM MM

CONTACT DETAILS 2 : - Helvetica Neue Condensed - Body 7 pt* in lower case* - Text 2mm away from line

Address Address Address

! MM MM

4

! MM MM

&OLD LIMIT LINE

4

5

RECIPIENT

4

LOCATION : DATE Subject : Subject text Ref : Ref. taxt

LEGAL INFORMATION 3 : - Helvetica Neue Condensed - Body 6.5 pt* in lower case* LOCATION, DATE, SUBJECT, REF., RECIPIENT ADDRESS - Arial Bold & Arial Regular - Body 10 pt* in lower case*

! MM MM

:

4%84 !2%!

RECIPIENT 5 : - Arial Bold - Body 12 pt* in capitals* * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

INFORMATION In order to cut production costs related to stationery and avoid the need for colour printing on each page, please do not use the Renault logotype on any subsequent pages of the letter.

!

5LLAMCORPER FACILISIS AT VERO EROS ET ACCUMSAN ET IUSTOSA AU CAPITAL DE EUROS 2 # 3 .ANTERRE 3IRET !0% :

! MM

3 ! MM

! MM

! MM

CONTENTS

88

08

STATIONERY

CORRESPONDENCE CARD Design

CORRESPONDENCE CARD 210 x 100 mm FORMAT SENDER (SITE AND DEALERSHIP NAME, ETC.) - Helvetica Neue Bold Condensed - Body 7 pt* in lower case* - Text 2mm away from line

1

:

CONTACT DETAILS 2 : - Helvetica Neue Condensed - Body 7 pt* in lower case* - Text 2mm away from line

,INE PT !

MM

!

MM

!

MM

! ! ,/'/490% !

MM

3ENDER SITE AND DEALERSHIP NAME ETC

6ELIQUAMET VELIT NULLUPTATIO 2 %8%2#). (%.)- #EDEX

1

4ELEPHONE &AX )NTERNET WWW RENAULT FR

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

CONTENTS

89

08

STATIONERY

BUSINESS CARD Design

BUSINESS CARD FORMAT 90 X 55 mm

!

MM !

NAME 1 : - Helvetica Neue Bold Condensed - Body 8pt* in capitals* - Text 2mm away from line

!

!

!

,/'/490% !

MM

&)234 .!-% 352.!-%

1

-).#)$5) 4)3 !$)!- $/,54 ,/2% 2

FUNCTION 2 : - Helvetica Neue Condensed - Body 7pt* in capitals* - Text 2mm away from line SENDER (SITE AND DEALERSHIP NAME, ETC.) - Helvetica Neue Bold Condensed - Body 7 pt* in lower case* - Text 2mm away from line

!

MM

3ENDER SITE AND DEALERSHIP NAME ETC 3 $EPARTMENT !0) &2 4#2 !6 6ELIQUAMET VELIT NULLUPTATIO 4 %XERCIN HENIM #EDEX &2!.#% 4EL &AX -OBILE

4HE HEIGHT OF THE AREA WILL VARY DEPENDING ON THE NUMBER OF LINES

3

:

CONTACT DETAILS 4 : - Helvetica Neue Condensed - Body 7 pt* in lower case* - Text 2mm away from line EMAIL 5 : - Helvetica Neue Condensed - Body 5,5 pt* in lower case* - Text 2mm away from line * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

E MAIL FIRSTNAME SURNAME RENAULT COM

!

5

!

! !

,INE PT

,/'/490% !

MM

&)234 .!-% 352.!-% -).#)$5) 4)3 !$)!- $/,54 ,/2% (%.)#3#) ,)15!4 ,/2%%4

3ENDER SITE AND DEALERSHIP NAME ETC $EPARTMENT !0) &2 4#2 !6 6ELIQUAMET VELIT NULLUPTATIO %XERCIN HENIM #EDEX &2!.#% 4EL &AX -OBILE E MAIL FIRSTNAME SURNAME RENAULT COM

If the bearer has a dual function the “name + function� block will be shifted upwards so that its base stays in line with the foot of the logotype.

CONTENTS

90

08

STATIONERY

There are three standard formats for envelopes: - 220 x 110 mm - 162 x 114 mm - 324 x 229 mm They may be printed in two colours or in black and white. Example of a typical design.

SENDER (SITE AND DEALERSHIP NAME, ETC.) - Helvetica Neue Bold Condensed - Body 7 pt* in lower case* - Text 2mm away from line

1

ENVELOPES Design

!

,INE PT !

MM

!

1

3ENDER SITE AND DEALERSHIP NAME ETC $EPARTMENT !0) &2 4#2 !6! $

6ELIQUAMET VELIT NULLUPTATIO 2 %8%2#). (%.)- #EDEX

,/'/490% !

MM

1

2

:

CONTACT DETAILS 2 : - Helvetica Neue Condensed - Body 7 pt* in lower case* - Text 2mm away from line

1

2

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text. Émetteur (nom du site, de l’affaire‌) Service : 01100 - API : FR TCR AVA D 10 1967, Veliquamet velit nulluptatio 92109 EXERCIN HENIM Cedex

Émetteur (nom du site, de l’affaire‌) Service : 01100 - API : FR TCR AVA D 10 1967, Veliquamet velit nulluptatio 92109 EXERCIN HENIM Cedex

INFORMATION All these envelopes may also be printed in black.

Émetteur (nom du site, de l’affaire‌) Service : 01100 - API : FR TCR AVA D 10 1967, Veliquamet velit nulluptatio 92109 EXERCIN HENIM Cedex

CONTENTS

91

08

STATIONERY

MEMO Design ,INE PT ! MM MM

210 x 297 mm (A4) FORMAT SENDER (SITE AND DEALERSHIP NAME, ETC.) - Arial Bold - Body 7 pt* in lower case* - Text 2mm away from line

1

:

!

MM

!

MM

! MM

! MM

! MM

! MM MM

,/'/490% !

Sender (site and dealership name, etc.)

1967, Veliquamet velit nulluptatio 92109 EXERCIN HENIM Cedex

1 2

Telephone: +33 (0)1 01 00 10 00 Fax: +33 (0)1 00 01 01 00 Internet: ww w.renault.fr

!

2

CONTACT DETAILS : - Arial Regular - Body 7 pt* in lower case* - Text 2mm away from line

3

!

4

NOTE / MEMO

DE LA PART DE / FROM: TÉL / PHONE: FAX:

!

E-MAIL : A / TO: COPIE / COPY TO:

3

TITLE OF DOCUMENT : - Arial Bold - Body 12 pt* in capitals*

!

5

Lieu, le : DATE Subject: Subject text Ref: Ref. text

6

Ullamcorper facilisis at vero eros et accumsan et iustosa au capital de 0 000 000 euros 780 270 918 R.C.S Nanterre - Siret - 780 270 918 00954 - APE 341 Z

LOCATION, DATE, SUBJECT, REFERENCES - Arial Bold & Arial Regular - Body 10 pt* in lower case*

5

:

4%84 ",/#+

INFORMATION 4 : - Arial Bold & Arial Regular - Body 10 pt* in capitals*

LEGAL INFORMATION 6 : - Arial Regular - Body 6.5 pt* in lower case* * The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text. ! ! MM

! MM ! MM

! MM

CONTENTS

92

08

STATIONERY

FAX Design ,INE PT ! MM MM

210 x 297 mm (A4) FORMAT SENDER (SITE AND DEALERSHIP NAME, ETC.) - Arial Bold - Body 7 pt* in lower case* - Text 2mm away from line

1

:

!

MM

!

MM

! MM

! MM

! MM

! MM MM

,/'/490% !

Sender (site and dealership name, etc.)

1967, Veliquamet velit nulluptatio 92109 EXERCIN HENIM Cedex

1 2

Telephone: +33 (0)1 01 00 10 00 Fax: +33 (0)1 00 01 01 00 Internet: ww w.renault.fr

!

2

CONTACT DETAILS : - Arial Regular - Body 7 pt* in lower case* - Text 2mm away from line

3

!

4

DATE:

TÉLÉCOPIE/ FACSIMILE

NOMBRE DE COPIE / NUMBER OF PAGES

!

TITLE OF DOCUMENT 3 : - Arial Bold - Body 12 pt* in capitals*

!

LEGAL INFORMATION 5 : - Arial Regular - Body 6.5 pt* in lower case*

4%84 !2%!

INFORMATION 4 : - Arial Bold & Arial Regular - Body 10 pt* in capitals*

* The bodies of the typefaces and the letter spacing are given as an example. They may be adjusted depending on the size of your text.

CAUTION The proportions of the white border may vary slightly due to printing restrictions.

EXAMPLE For a letterhead or a printed form, the white border must be at least 10mm thick (A, i.e. 6mm + 4mm printing safety margin).

!

5

Ullamcorper facilisis at vero eros et accumsan et iustosa au capital de 0 000 000 euros 780 270 918 R.C.S Nanterre - Siret - 780 270 918 00954 - APE 341 Z

! MM

! MM ! MM

! MM

CONTENTS

93

09

PRINTED FORMS Examples of forms An example of application Administrative stamp

Presentation FOUR-COLOUR EXAMPLE DIRECTION DES SERVICES GÉNÉRAUX BON DE COMMANDE ATLAS 2007 ORDER FORM ATLAS 2007

Madame, Monsieur,

Madam, Sir,

Nous avons le plaisir de vous adresser le bon de commande de l’ATLAS édition septembre 2007 POUR FAIRE VOTRE COMMANDE AUPRÈS DE PUBLIPOLE.

We are pleased to send you the Atlas September 2007 order form.

YOU CAN DIRECTLY ORDER TO PUBLIPOLE.

TWO-COLOUR EXAMPLE

> For the sites of Douai, Flins, Grand-Couronne, Sandouville, Cergy, Choisy, filiales France and Export, dealers, the orders are only made by fax in +33 1 76 83 47 28 FICHE D’ÉVALUATION VN or +33 1 76 89 05 25.

> Pour les sites de Douai, Flins, Grand-Couronne, Sandouville, Cergy, Choisy, filiales France et Export, concessionnaires, la commande se fait uniquement par télécopie au 01 76 83 47 28 ou 01 76 89 05 25.

RESPECT DU CONTRAT

Recevez, Madame, Monsieur, nos sincères salutations.

Sincerely yours.

PUBLIPOLE

LIEU GÉOGRAPHIQUE DE LIVRAISON / DELIVERY ADDRESS

EXAMPLE IN BLACK

NOM DU DEMANDEUR / NAME Exemplaire CLIENT

(en lettres capitales / in capitals)

N° DE COMPTE CLIENT / CLIENT NUMBER

ORDRE DE RÉPARATION RENAULT MINUTE CARROSSERIE

(REAGROUP, filiales françaises et étrangères / REAGROUP, french and other)

Équipe Entrée n°

N° DE CENTRE DE FRAIS / COST NUMBER Nom Adresse

Date d’entrée du véhicule dans l’atelier

API Date de mise à disposition du véhicule

Tél.

Catég. peinture

à

Livraison le

Imm.

RUE / ADDRESS CODE POSTAL / POSTAL CODE

Type

N° compte

VILLE / CITY

VIN Date de 1ère mise en circulation :

T RÉFÉRENCE

T DÉSIGNATION

4939 213 601

ATLAS SEPTEMBRE 2007 FR

4939 213 602

ATLAS SEPTEMBER 2007 GB

UNITÉ UNITY O

/

Nbre places : Modèle :

Carburant 1/4

/ Énergie/Charge utile : Vu avant travaux :

Puissance : Genre :

3/4

GAUCHE OPÉRATION DÉSIGNATION

DROITE

TÔLERIE

PEINTURE

TÔLERIE

Réparer Changer Peindre

PEINTURE

Réparer Changer Peindre CODE

> PRIX HORS TAXE, FRAIS DETRANSPORT EN SUS PRICE HT, EXCLUDING SHIPPING COSTS

km 1/2

Couleur : Organisme payeur :

TEMPS

CODE

TEMPS

CODE

TEMPS

CODE

TEMPS

Clignotant AV / AR

TAMPON ET SIGNATURE DU RESPONSABLE DÉBI

Optique Aile AV Aile AV

DATE

Porte AV Rétroviseur

TÉL. / PHONE No.

Porte AR VESTALIA PUBLIPOLE - 2007 08 0045-4

Bas de caisse Aile AR

DIRECTION DES SERVICES A L’ENTREPRISE DIRECTION DES SERVICES GÉNÉRAUX PRODUITS ET SERVICES PUBLIPOLE

Vitre latérale Barillet Temps préparation peinture

TÔLERIE

PEINTURE

Réparer Changer Peindre CODE

TEMPS

CODE

TEMPS

Bouclier AV / AR Capot AV Pare-brise Hayon / coffre Bouclier AR

(QUI MIEUX QUE RENAULT PEUT ENTRETENIR VOTRE RENAULT)

Temps préparation peinture AUTRES TRAVAUX

DÉTAIL CLIENTS

GRIFFE

COUP

20 12

8

14

Le client souhaite-t-il un véhicule de remplacement aux conditions affichées par le réparateur ?

OUI

16

2

3

4

5

NON

13

OUI

RÉFÉRENCE EXPERT :

15 11

OUI

NON

Le client souhaite-t-il (à l’exception des pièces sous garantie et des échanges standards) conserver les pièces remplacées ?

6

17

7

Le véhicule est-il concerné par le contrôle technique ?

10

18 1

VESTALIA PUBLIPOLE - 4939 033 650 - VERSION 7 - 09/07

Some examples of printed forms are shown opposite.

They may be printed in four colours, two colours or in black and white.

EXAMPLES OF FORMS

TRAVAUX A EFFECTUER

09

PRINTED FORMS

9

RÉFÉRENCE SINISTRE :

AUTRES DOMMAGES :

ROUE DE SECOURS PRÉSENTE :

NON

En signant l’ordre de réparation, le client reconnaît avoir pris préalablement connaissance des conditions générales de réparation qui figurent au dos du présent document et des préconisations de son carnet d’entretien.

19

OUI

NON

Visa du chef d’unité

Visa du client

ACCESSOIRES PRÉSENTS :

RENAULT SIGNATAIRE DU GUIDE DE LA RÉPARATION

www.renault.fr

CONTENTS

95

09

PRINTED FORMS

AN EXAMPLE OF APPLICATION Design ,INE PT

Use the Helvetica Neue Condensed typeface wherever possible for printed forms. If it cannot be used, use the accompanying typeface: Arial

! MM

!

!

! MM ! MM

! MM ,/'/490% !

MM

&)#(% $ Âł6!,5!4)/. 6.

2%30%#4 $5 #/.42!4

1

TITLE OF PRINTED FORM 1 : - Helvetica Neue Bold Condensed - Body 12 pt* in capitals* - Text 2mm away from line

4%84 !2%! ). (%,6%4)#! .%5% #/.$%.3%$

* Font sizes and letter spacing are simply specified by way of example. They may be adjusted to fit the amount of text used.

4EXT AREA

CAUTION The proportions of the white border may vary slightly due to printing restrictions.

EXAMPLE For a letterhead or a printed form, the white border must be at least 10mm thick (i.e. 6mm + 4mm printing safety margin).

! MM

! MM ! MM

! MM

CONTENTS

96

09

PRINTED FORMS

ADMINISTRATIVE STAMP Design

The Renault logo is included in the black-and-white version on the administrative stamp. The typeface used is Helvetica Neue Condensed.

!

!

! !

,/'/490% !

2%')34%2%$ #/-0!.9 .!-% -).#)$5) 4)3 !$)! %XERCIN HENIM #EDEX &2!.#% 4Ă?L ,OREM ).) :

INFORMATION The black-and-white logotype is available from the Visual Image Department.

CONTENTS

97

10 PACKAGING

10

PACKAGING

PACKAGING

UNDER CONSTRUCTION

CONTENTS

99

11 SIGNAGE

11

SIGNAGE

SIGNAGE

UNDER CONSTRUCTION

CONTENTS

101

12 BRANDING

Clothing branding Vehicle branding Branding of merchandising products Access badges

12

BRANDING

CLOTHING BRANDING Principle

RENAULT clothing (mixed) is branded in accordance with the standards shown opposite.

8 cm

1

The RENAULT logotype is positioned on the front of the garment at chest level.

2

The RENAULT typeface is placed on the back of the garment.

Possible configurations: - 1 only - 1 + 2 Use of configuration alone is prohibited.

2

(branding on the back only)

The jacket seen here is shown for illustrative purposes only.

EXAMPLE OF COMBINATION OF RENAULT LOGOTYPE + SITE NAME: The site name is always in Helvetica Neue Bold condensed, in capitals and is positioned opposite the RENAULT logotype (overprinting).

Example below: Typeface height = 1/3 height of the RENAULT logotype.

1

FRONT “CHEST” MARKING

2

BACK MARKING

25 cm

4 cm

CENTRE

CONTENTS

103

12

BRANDING

VEHICLE MARKING Principle

UNDER CONSTRUCTION

CONTENTS

104

12

BRANDING

BRANDING OF MERCHANDISING PRODUCTS Principle

For the branding of merchandising products, we want to keep the rules strict: - The RENAULT logotype is to be used by default.

- For “top-of-the-range” product lines, or to meet certain technical or budgetary constraints, the typeface may be used alone.

The branding may also have a “chrome” finish.

EXAMPLE OF COMBINATION OF RENAULT LOGOTYPE + SITE NAME: The site or event name is always in Helvetica Neue Condensed Bold, in capitals.

TECHNOPOLE CONVENTION 2008 DOUAI PLANT CONTENTS

105

12

ACCESS BADGES

BRANDING

UNDER CONSTRUCTION

CONTENTS

106

13

PRACTICAL INFORMATION Other sources of practical information

13

OTHER SOURCES OF PRACTICAL INFORMATION

PRACTICAL INFORMATION

You can find the information contained in these guidelines, as well as production files for the core elements, on the Community and Intracom intranet sites (Visual Identity section).

INTRACOM WEBSITE: (website accessible to all employees) http://www.intra.renault.fr/corp/dcom/fr/ COMMUNITY WEBSITE: (site available to communications personnel only) http://www.intra.renault.fr/corp/dcom_metier/

If you require further details about the standards applicable to certain communications media, please contact the central departments responsible for deployment.

In particular, you can contact: - the Advertising department (Strategy and Marketing) for standards concerning communications media for advertising use (TV, posters, press).

- the Product Communications department (Strategy & Marketing), for standards relating to Product communications (brochures, CLV, etc.).

- the E-commerce department (Services and Sales & Marketing Quality) concerning graphic and ergonomic standards for “Renault.country” commercial websites.

- the International Motorshows department (Corporate Communications) for signage standards and developments in graphics for Renault stands.

- the Internal and Communications Media department (Corporate Communications) for internal and Corporate communications standards.

- the Corporate Internet department (Corporate Communications) for standards governing the “renault.com” and «media.renault.com» sites.

- the Events department (Corporate Communications) for details of standards to be deployed at Renault events.

- the Dealer Network Architecture and Layout department (Services) for standards relating to dealership network signage.

CONTENTS

108

13

5 9/

+ !.

4(

INDUSTRIAL DESIGN DIRECTION Visual Image Department

PDF FILE September 2007 issue