BIENVENUE! AU MARATHON
DE LOUISIANE LET’S GEAUX ! PARTNER.
RENDEZVOUS DANS LA VILLE BATON ROUGE
16-18 JANVIER 2015
96%
TOP 10
TOP 5
SATISFACTION RATING
BEST NEW RACE
FASTEST GROWING
~ RUNNER FEEDBACK SURVEY REPORT
~ RUNNERS WORLD MAGAZINE
~ RUNNING USA INDUSTRY REPORT
MARATHONGUIDE.com
LAISSEZ LES BON TEMPS ROULEZ
BENEFITS OF PARTNERING BUILD AWARENESS Use our local and national media placements as well as align with our community and charity initiatives ! DEVELOP RELATIONSHIPS Engage in our social media success and develop influencers as well as customers ! INCREASE CONVERSIONS Leverage our digital promotions efforts to secure leads, and sell your product at our two expo and festival days as well as our dozens of local and national ambassador engagement opportunities
ENHANCE CORPORATE WELLNESS PROGRAMS Use our races and engage our running experts to complement your corporate wellness programs. We regularly participate in lunchand-learns, and we can also connect your human resource department with teams of running experts to frame training and educational activities. ! IMPACT COMMUNITY OUTREACH AND CHARITABLE FUNDRAISING Many partners use our event to impact the community and help others participate. These partners not only cover registrations for runners, but they also invite others to run for charities as a means of fundraising.
!
Well run. Great people. Great support. Beautiful medal. World's BEST finish festival! My second year to run it. Already on the calendar for 2015. Not to be missed. ~ Skip Smith - Little Rock, AR
TITLE & PRESENTING AVAILABLE • Overall Running Festival • Finish Festival • The Expo • Speaker Series & Pastalaya Dinner
SPECIALTY PACKAGES • Brand Ambassador Program • Charity Program • Volunteer Program !
! • Pace Group • Timing • Event Vehicle
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
A RACE FOR EVERYONE
26.2 13.1 6.5 HALF MARATHON
MARATHON
Since 2012 the event has quickly become a major winter road race with a festival celebrating the sport as a part of the local culture.
! The courses offer fast, flat and festive paths from downtown along the river, through the lakes, on campus and in historic river town neighborhoods with oak canopies. ! RUN+EAT+DANCE+LAUGH
QUARTER MARATHON
3.1 1.2 5K
KIDS MARATHON
A RUNNING FESTIVAL WITH LAGNIAPPE 4TH ANNUAL
HAPPY RUNNERS
LAST 2 YEARS
GROWTH FOR LAST 3 YEARS
SATISFACTION RATING
RETURNED
120% 96%
IN 2014
SINCE 2012
STATES PRESENT
COUNTRIES PARTICIPATED
44 % 50 24
24-30K 8-10,000 1,000+ WEEKEND ATTENDEES
RUNNERS ACROSS 5 RACES
VOLUNTEERS
$ 3.7M
1,800+
$285K+
ECONOMIC IMPACT
HOTEL ROOM NIGHTS
CHARITABLE FUNDS RAISED
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
% AN INDUSTRY WHICH CONTINUES TO GROW MARATHON
FEMALE
increase in finishers since 1990
MALE
140 % 43 % 224,000 vs 541,000
57 %
HALF MARATHON
283 % increase in finishers since 2000
482,000 vs 1,960,000
FEMALE
61 %
MALE
39 %
HOW WE MEASURE UP… Top 5 Fastest Growing Races in the U.S. ~ Compared to Running USA’s Top 50 U.S. Marathons (1,100 Marathons in 2013)
NUMBERS YOU CAN RUN WITH
73 % REPORT A HHI OF MORE THAN
$ 75K (U.S. MEDIAN HHI IS $52,700)
57 % 43 % 39 % 47 % 37
FEMALE RUNNERS
MALE RUNNERS
AGE 30-59
AGE 20-39
AVG AGE
TOP U.S. STATES REPRESENTED
TX, MS, GA, TN, AK
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
MARKETING POWER 160,000,000+ TITLE VALUE $360,000
72,000,000+ PRESENTING VALUE $162,000
TOUCH POINTS 20,000+ Festival-Goers
20,000+ Expo Attendees 78,000+ Packet Pick-Up Runners 3,000+ Running Club Members 1,200+ Lunch-&-Learns Guests
MEDIA PLAY $500,000+ Earned Media Value 102,000,000 Impressions in Local 58,000,000 Impressions in National
Thanks for an amazing race with a beautiful course, great organization and so much fun. ~ Anders Forselius / Ljusdal, Sweden
INTER ACTIONS
500,000+ Email Recipients (50 sends) 41 %+ Email Open Rate 100,000+ Unique Website Visitors 34,900+ Facebook Fans
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
THANK YOU race@thelouisianamarathon.com
RUN+EAT+DANCE+LAUGH PRODUCED BY LOUISIANA LOCALS The co-founders, Craig Sweeney, Patrick Fellows and Danny Bourgeois, as well as the organizing committee live in or are from the great state of Louisiana.
Best marathon weekend I've ever been a part of. Great course and volunteers, great after run environment. You owe it to yourself to do this. ~ John Pitzel – Lees Summit, MO
!
We appreciate your consideration and are committed to impacting your business.
#geauxrunla
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001