http://www.iseurope.org/kcms/epr/0012000000NarGJAAZ

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PRESSRELEASE 04.12.2009

friendlyway AG

friendlyway and DS infomedia develop and market digital signage-systems for pharmacies Unterföhring, 04.12.2009. friendlyway - one of the leading providers of high quality interactive Kiosk and Digital Signage solutions and DS infomedia - a media agency with focus on human medicine and pharmacies – have developed a complete solution for digital advertising and information. The solution has been adapted for the needs of pharmacies and their customers to provide a new world of information.

The IT system is manufactured by friendlyway, which supplies the design-screen a-sign 32 and the software for administration and framework of the pharmacy information. DS infomedia is in charge of the construction, administration and modification of the specific content.

The content ranges from information about medication and its application, the range of services of the pharmacy, business hours and proxies, as well as the introduction of products and special offers.

The appeal of this solution lies in the ability to access and modify presentations by both, DS infomedia, as well as the individual chemist. The system is arranged in a way that no technology knowledge or experience by the pharmacist is needed to generate and edit his section of the screen content. The high flexibility and easy handling through web-applications eliminates concern for users when getting started. Based on solid system technology, this provides economic and effective use of this new medium.

The first installations were realized subsequently to the Expopharm, which took place in Düsseldorf in September. DS infomedia expects a considerable number of the roughly 22000

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