http://www.iseurope.org/kcms/UserFiles/File/2011/ISE_Facts_and_Figures_2010

Europe’s No.1 show for professional AV and electronic systems integration

2010 Facts & Figures

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Total attendees: 28.489

(2009: 24.912)

(Incl. 5.374 exhibitors and 269 press)

Attendees by region Strong European attendance Middle East & Africa

Asia Pacific

N&S America

CIS

Other Europe 88,97% (89,35% in 2009) N&S America 3,52% (3,28% in 2009) Middle East & Africa 2,38% (2,08% in 2009)

Europe

Asia Pacific 3,10% (2,28% in 2009) CIS 1,54% (1,58% in 2009) Other 0,49% (1,43% in 2009)

Key countries Strong European attendance United Kingdom Belgium Italy France Germany

United States Spain Norway Switzerland

Netherlands 26,71% (29,2% in 2009)

France 3,98% (4,0 % in 2009)

Germany 14,22% (14,9% in 2009)

United States 3,00% (2,8% in 2009)

United Kingdom 13,50% (13,2% in 2009)

Spain 2,67% (2,3% in 2009)

Belgium 5,99% (6,3% in 2009)

Norway 1,91% (1,3% in 2009)

Italy 4,27% (3,97% in 2009)

Switzerland 1,83% (1,7% in 2009)

Netherlands

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Country Country

Attendees

%

7.610 4.052 3.847 1.707 1.216 1.134 855 761 545 522 513 491 425 351 340 277 263 260 234 200 197 189 171 169 169 143 134 129 100 92 89 86 83

26,7% 14,2% 13,5% 6% 4,3% 4% 3,0% 2,7% 1,9% 1,8% 1,8% 1,7% 1,5% 1,2% 1,2% 1,0% 0,9% 0,9% 0,8% 0,7% 0,7% 0,6% 0,6% 0,6% 0,6% 0,5% 0,5% 0,5% 0,3% 0,3% 0,3% 0,3% 0,3%

NETHERLANDS GERMANY UNITED KINGDOM BELGIUM ITALY FRANCE UNITED STATES SPAIN Norway SWITZERLAND SWEDEN Denmark Poland Russian Federation Austria Israel Finland Czech Republik China Ireland PORTUGAL TURKEY Greece Republic Of korea Taiwan Hungary United Arab Emirates Canada Japan Slovakia Ukraine Romania South Africa

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Country Hong Kong Slovenia Croatia Cyprus Luxembourg Bulgaria Saudi Arabia Singapore Australia Egypt Estonia India Serbia Latvia Lithuania Malta Lebanon Brazil Kuwait MOROCCO Albania Jordan Macedonia Iran Iceland QATAR NIGERIA Other TOTAL

Attendees

%

77 0,3% 77 0,3% 63 0,2% 63 0,2% 63 0,2% 55 0,2% 55 0,2% 52 0,2% 49 0,2% 38 0,1% 38 0,1% 38 0,1% 38 0,1% 35 0,1% 35 0,1% 35 0,1% 26 0,1% 20 0,1% 20 0,1% 20 0,1% 18 0,1% 18 0,1% 18 0,1% 15 0,0% 12 0,0% 9 0,0% 6 0,0% 141 0,6% 28.489 100,0%

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Attendees by industry sector Other Industry Work Interior Design

AV/Electronic Interior Design 57,56% (57,49% in 2009) 1,48% (1,66% in 2009)

Advertising/Media Facility Management

AV/Electronic

Meetings & Live Events 7,47% (7,78% in 2009)

Other Industry Work 13,91% (13,30% in 2009)

Architects, Designers & Engineers 4,61% (5,01% in 2009)

Comp/IT

Comp/IT 8,35% (8,34% in 2009)

Architects, Designers & Engineers

Facility Management 1,52% (1,61% in 2009)

Meetings & Live Events

Advertising/Media 5,1% (4,82% in 2009)

Industry involvement Other

Technology Manager

Electronic Systems Service Provider

Electronic Systems Service Provider 52,61% (48,59% in 2009) Technology Manager 33,11% (34,67% in 2009) Other 14,28% (16,74% in 2009)

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Service providers by sector Video / Film Producer Rental / Staging contractor

Software Publisher Other

Dealer / Value Added Reseller

Manufacturer

Distributor

System Integrator 46,58% (47,88% in 2009)

Manufacturer 15,51% (10,86% in 2009)

Dealer / Value Added Reseller 9,48% (10,65% in 2009)

Distributor 21,04% (20,92% in 2009)

Rental / Staging contractor 3,77% (4,54% in 2009) Video / Film Producer 1,13% (0,99% in 2009)

System Integrator

Software Publisher 1,06% (1,76% in 2009) Other 1,43% (2,4% in 2009)

Service providers by job function Purchasing

Producer Training Other

Sales / Marketing Executive / Management

Executive / Management 41,55% (40,88% in 2009)

Sales / Marketing 22,52% (23,73% in 2009)

Systems Installation Management 11,72% (11,54% in 2009)

Purchasing 1,21% (1,55% in 2009)

Systems Design 8,86% (6,73% in 2009)

Rental / Staging Technician

Install / Service Technician 8,78% (9,94% in 2009)

Rental Management

Rental Management 1,06% (0,87% in 2009)

Install / Service Technician

Systems Design

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Systems Installation Management

Producer 0,53% (0,46% in 2009) Training 0,72% (0,59% in 2009) Other 1,96% (2,17% in 2009)

Rental / Staging Technician 1,08% (1,55% in 2009)

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Technology managers by industry Residential / Home Theatre

Other

Business / Corporate

Business / Corporate 57,18% (53,82% in 2009) Meetings / Events / Conventions 7,93% (10,42% in 2009)

Entertainment / Digital Cinema

Government / Military 1,14% (1,61% in 2009)

Health Care Worship / Religious

Education 3,90% (4,96% in 2009)

Education

Entertainment / Digital Cinema 9,43% (10,49% in 2009) Residential / Home Theatre 14,66% (14,31% in 2009) Other 4,65% (3,32% in 2009)

Worship / Religious 0,68% (0,46% in 2009)

Government / Military Meetings / Events / Conventions

Health Care 0,42% (0,61% in 2009)

Technology managers by job function Other

Technical / Engineering

Executive / Management

Executive / Management 46,54% (44,34% in 2009)

Facility Management 1,75% (2,03% in 2009)

Other 5,36% (5,36% in 2009)

In-House Production 0,65% (0,71% in 2009)

Technical / Engineering 27,74% (27,31% in 2009)

Training 0,68% (0,75% in 2009)

Installation Management 10,59% (10,96% in 2009) Installation Management

Presentations Professional 5,16% (6,82% in 2009) Producer 1,53% (1,71% in 2009)

Training

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Presentations Professional Producer Facility Management In-House Production

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Attendees by purchasing authority None

Authorize Authorize 56,14% (55,88% in 2009)

Recommend

Recommend 27,88% (28,64% in 2009) None 15,98% (15,48% in 2009)

Attendees by company size

1 to 24 25 to 49 50 to 99 100 to 299 300 to 499 500 to 999 1000 to 4999 5000+

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Attendees annual budget 0

750

1500

2250

3000

More than EUR 10 million EUR 5.000.000 - 9.999.999 EUR 1.000.000 - 4.999.999 EUR 500.000 - 999.999 EUR 100.000 - 499.999 EUR 50.000 - 99.999 EUR 10.000 - 49.999 Less than EUR 9.999

Regularly purchased equipment Sound

Other

Video Telecommunications

Computer Graphics

Audio Multimedia

Video 17,06% (17,07% in 2009)

Audio 15,65% (15,66% in 2009)

Computer Graphics 6,48% (6,06% in 2009)

Telecommunications 6,95% (6,69% in 2009)

Multimedia 15,5% (15,01% in 2009)

Sound 12,33% (12,55% in 2009)

Internet Services 5,06% (4,53% in 2009)

Other 2,39% (3,65% in 2009)

Videoconferencing 8,59% (8,7% in 2009) Computer 9,98% (10,07% in 2009)

Internet Services Computer Videoconferencing

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Attendees by market type Residential Both Professional 48,22% (51,18% in 2009) Both 39,66% (39,16% in 2009) Residential 12,12% (9,65% in 2009)

Professional

Press attendees Other AV/Electronic Industry

AV/Electronic Industry 51,13% (44,83% in 2009)

Interior 0,45% (1,15% in 2009)

Meetings and Live Event Industry 6,33% (5,74% in 2009)

Other 24,89% (22,99% in 2009)

Architects and Designers/ Electrical Engineers 2,26% (1,72% in 2009)

Interior

Advertising

Computer Industry/IT 5,43% (3,45% in 2009)

Facility

Facility 1,36% (5,75% in 2009)

Computer Industry/IT Architects and Designers/ Electrical Engineers

Advertising 8,14% (14,37% in 2009) Meetings and Live Event Industry

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Book your booth now for Integrated Systems Europe 2011 Rate for reservations Join the biggest names in the business at the leading show in the industry. Exhibitor space cost for the 2011 show will be as follows:

• Member rate: 340 €/m2 (raw space only) * • Non-Member rate: 360 €/m2 (raw space only) *

Shell Scheme Two ready-built shell scheme packages are available for your convenience: Option A Shell scheme 70 €/m2* + cost of floorspace • White system wall elements 100 x 250cm (wide x high) in aluminium frame • Fascia board in aluminium frame, 40 cm high • Carpeted floor, Escolita carpet tiles (50 x 50 cm), colour to be determined • 1 fascia text, max. 25 characters • 3 spotlights 120 W on 1 rail per 9 square meters • 1 wall socket 1,000 W, including main connection and consumption per 9 square meters • Listing on the show website • Free entry in the event guide and exhibitor index listing

Option B Shell scheme with furniture 80 €/m2* + cost of floorspace Same as Option A but including the following: • Furniture; 4 chairs, 1 table and 1 literature rack

* excluding VAT

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1-3 February, 2011 Amsterdam RAI, NL Europe’s No.1 show for professional AV and electronic systems integration

See you in 2011 !

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Call Ian Morrish (Scandinavia, Benelux, UK & Ireland, France, Israel, Egypt and USA) +44 1372 454366, imorrish@iseurope.org Thomas Haeger (rest of Europe) +49 40 5555 05 15, thaeger@iseurope.org

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