RISE - The official magazine of ISE 2012

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The freedom of wireless.

Sounds beautiful.

W I R E L E S S AU D I O P L AY E R

PC or Mac music library compatibility Wireless control in your hand Full wireless connectivity Streaming online music

Visit www.nuvotechnologies.com/ise for more information.

Our game-changing wireless audio players deliver a mastering-grade listening experience and total access to your music—any time, in any zone—all in a simple, easy-to-set-up system.

W E L C O M E

A bigger ISE, a bigger RISE

This time of year means many things to many people. For us at Integrated Systems Europe, it is a critical period when many of our exhibitors are finalizing their plans for the show, attendees are booking their hotel and travel arrangements, and the associations who own our event – CEDIA and InfoComm International – are starting to take bookings for the education sessions they will be hosting during the show. It is also the time when we traditionally publish RISE – the official visitor magazine of ISE, of which this is the third annual edition.

Just as our 2012 event will be the largest in ISE’s history, so this edition of RISE is also the largest ever – with more new technologies being showcased than ever before. We’ve also added complete listings of InfoComm and CEDIA education sessions, and given more space to show highlights, many of which are completely new to ISE for 2012.

As in previous editions of RISE, you’ll also find information on our pre-show Conference programme, and on a number of ways in which you can make the most of your visit not just to ISE, but to the beautiful city of Amsterdam which has become our event’s natural home.

Finally, conveniently located across the centre pages of RISE, you’ll find an overview of our 2012 floorplan, which gives you some idea of just how big the next ISE is going to be.

We hope you enjoy reading RISE, and that the magazine inspires you to get more value out of your visit to ISE than ever before.

Mike Blackman Managing Director Integrated Systems Events

The No. 1 show for professional AV and electronic systems integration presented by

ISE 2012 will take place at the Amsterdam RAI, 31 January - 2 February 2012 Opening hours: Tuesday, 31 January, 2012 | 9:00 - 18:00 Wednesday, 1 February, 2012 | 9:00 - 18:00 Thursday, 2 February, 2012 | 9:00 - 17:00

Platinum Sponsors

Admission details: Online pre-registration: 30 EUR Onsite registration: 50 EUR

Gold Sponsor

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Five of the most highly regarded brands in the industry, now offering you the broadest selection of products for the wide range of customers you serve today.

From IR emitters and speakers all the way up to full home automation systems that encompass audio, video, HVAC, lighting and security, we can deliver the right products at the right price for whatever type of job you are bidding on.

With over a hundred years of collective experience in the custom installation business, you can look to us for innovative products, experienced staff, on-time delivery, thorough training, outstanding support and high margins.

For more information, contact internationalsales@theavcgroup.com

We call it The AVC Advantage. And now the Avantage is all yours.

See us at ISE 2012 | Stand #1N73.

© 2011 The AVC Group, LLC

R For more information, contact internationalsales@theavcgroup.com

See us at ISE 2012 | Stand#1N73.

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e s i R E D I S IN

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Bigger, brighter, better!

An introduction to the largest event in ISE’s eightyear history

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Innovations for growth Fifteen pages of new products making their debut at ISE 2012

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ISE 2012 Overview A plan view of ISE 2012’s record-breaking 11 halls at the Amsterdam RAI A-to-Z Exhibitor List All the exhibitors at ISE 2012, all in one place

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Dynamic Events 2012 Introducing a new forum for the large-scale event design business

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ISE 2012 Highlights Six pages of activities taking place on and off the show floor

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DiSCO – the Digital Signage Conference ISE’s digital signage and OOH conference enters its fourth year

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ISE Eduation Zone – powered by InfoComm and CEDIA Full listings of education sessions being hosted during ISE 2012

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InfoComm Future Trends Summit Future Trends returns to ISE with more thoughtprovoking debate

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Amsterdam – ISE’s engaging host city A great location for business – and a perfect place to relax

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ISEKeynote Address: Gerhard Schulz Ingram Micro VP unveils his “Blueprint for Businesss Growth in the Digital Age” Rise

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ISE 2012 - Stand 1F6

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from analog to digital today We now live in a digital world, accessing content from Blu-ray, satellite, cable, mobile devices, media servers and the Internet.

Be prepared and step into the digital world, by using our new trade-in program: simply swap out your current analog switchers and replace them with Crestron DigitalMedia, without new wires or terminations.

What are you waiting for? Ask about our new analogue to digital trade-in programme today! This program runs till 31st of December 2011.

Crestron International - Oude Keerbergsebaan 2 - 2820 Rijmenam - Belgium +32 (0)15 50 99 50 - info@crestron.eu - www.crestron.eu

Bigger Better Brighter: ISE 2012 With its largest-ever show floor and a host of new networking and education initiatives, the next Integrated Systems Europe will be not just the largest event of its kind ever held in Europe; it will be a truly global forum for AV business...

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Occupying more halls of its Amsterdam RAI venue, hosting a more diverse range of exhibitors, and staging a greater number of global new technology launches than ever before, the next Integrated Systems Europe will be the largest professional AV and systems integration trade show ever held in Europe.

From Tuesday 31 January until Thursday 2 February 2012, manufacturers, distributors, integrators, specifiers and technology managers from over 100 countries worldwide will converge on Amsterdam, all with the same series of goals in mind – to discover new technologies, to network with business contacts old and new, and to acquire the market intelligence and technical knowledge necessary to stay one step ahead of the game in the years to come.

With one new hall added, ISE 2012 will occupy a footprint some 15% greater than the 2011 show, which itself had offered a larger area of exhibit space than any previous Integrated Systems Europe. Dozens of companies will be showing their wares at ISE for the first time, while Sony is among a number of manufacturers returning to the show after missing the 2011 event.

Well in excess of 30,000 people are expected to attend ISE during the three days – all of them bona fide members of the systems integration community, taking their place in what is globally recognized as one of the most focused B2B trade shows to serve AV and its related markets.

challenges to the event community.

The list of speakers for Dynamic Events 2012 reads like a “who’s who” of the large-scale event design industry, with each presentation being followed by a panel discussion looking at a specific area of event technology: light, sound, video, and staging.

Running alongside Dynamic Events is the 2012 edition of DiSCO – the Digital Signage Conference (see pages 42-43). Now in its fourth year, this one-day meeting point for the global digital signage and out-of-home advertising industry offers a unique insight into how technologies of today will shape the network rollouts and business models of tomorrow.

Interactive and ‘touch’ technology will again be a major theme in 2012

ISE now has a larger concentration of digital signage technology than any other trade show in the world

Eve-of-show activities: thought leadership and business development The action begins the day before the show opens, on Monday 30 January, with a series of Conferences and, for the first time this year, an ISE Keynote Address designed to define not just the week’s events but also the shape of the systems integration industry in tomorrow’s business climate.

New for this year is Dynamic Events 2012 (see pages 40-41), a one-day international forum for the event production industry.

Organised by Mondiale Publishing in association with the company’s magazines TPi and mondo*dr, Dynamic Events is dedicated to the use of lighting, sound, video and staging technologies in large-scale entertainment and sporting environments. The 2012 edition will focus on international ceremonies which receive a global televised audience and which, because of their scale, their need for creative innovation and their mission-critical nature, pose particular

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Organised by Invidis Consulting in conjunction with the trade association OVAB Europe, DiSCO – the Digital Signage Conference will this year offer a compelling mix of presentations alternating between the story as told by the user – focusing on the concept, issues and solutions – and the view of the supplier or manufacturer who will provide the perspective from ‘the other side’, looking at the technologies and products that were the platform for the solution.

The third and final co-located Conference taking place on Monday 30 January is InfoComm International’s Future Trends Summit (see pages 44-45). After an acclaimed launch at ISE 2011, the Summit will again embrace a wide variety of topics, with the goal of creating an engaging conversation about the many technologies, changes and challenges affecting the professional AV industry today. Subjects to be covered range from the latest in displays to network bandwidth challenges, to using Cloud computing, and more.

At the close of all three Conferences, delegates will converge with other ISE attendees from every link in the integration value chain to hear the first-ever ISE Keynote Address (see page 47).

Gerhard Schulz, Senior VP at Ingram Micro, will deliver his ‘Blueprint for Business Growth in the Digital Age’ – a 40-minute insight into how one of the world’s largest IT industry distributors has diversified from volume to value and beyond into vertical markets.

Describing the journey along which Ingram has stayed one step ahead of integrator and reseller requirements by meeting new manufacturers and discovering new technologies to distribute, Schulz will explain how integrators and resellers, in turn, can stay ahead of end-user demands by embracing the transition from analogue to digital – as well as outlining the dangers of failing to do so.

The Keynote will be followed by an Opening Reception at which manufacturers, distributors, integrators and end-users alike will be invited to meet with one another over complimentary drinks and hors d’oeuvres, all on-site at the RAI and within a few steps of ISE’s exhibition halls.

Eleven halls, one mission: to educate and inspire As well as hosting more exhibitors and a greater range of new opportunities than ever before, ISE 2012 will also offer a series of new concepts designed to make visiting the show an even more valuable experience.

For the first time in 2012, Digital Signage technology will be focused on a single area, occupying the whole of Hall 10 and an adjoining section of Hall 9 at the Amsterdam RAI. The end result will be a larger gathering of digital-signage solutions than at any other trade show in the world – with complimentary technologies such as multimedia control, signal management, displays and much more readily accessible elsewhere on the show floor.

Meeting demand from exhibitors and visitors alike, ISE 2012 will also see a larger Residential Solutions Area than ever, with new stands in Hall 7 providing a logical and convenient addition to the established zone in Halls 1, 4, and 5.

Another innovation is the Unified Communications Hall – a single area dedicated to audio, video and data conferencing, collaboration and communication within the enterprise. Presented in conjunction with the IMCCA, this highly focused area – occupying the whole of Hall 12 – will incorporate its own purposebuilt Theatre space for presentations, and offer a ‘one-stop shop’ for both integrators and their customers.

Joining forces: CEDIA and InfoComm drive new Education Zone In the meeting rooms above Hall 12, ISE will for the first time offer its programme of association-led education sessions in a single location (see pages 56-63). The ISE Education Zone, powered by InfoComm International and CEDIA, will have a single reception

“The action begins the day before the show opens, with a series of Conferences and, for the first time this year, an ISE Keynote Address” area where attendees can register for courses offered by either association, with all tuition rooms located in the same building and simplified signage offering a much more convenient way for visitors to attend multiple sessions.

Also new for ISE 2012 is ‘Integration in Action’, a series of show features designed to demonstrate the power of AV and associated technologies, and the end-user appeal that can be created when solutions from multiple manufacturers and other suppliers are combined together in compelling and creative ways.

From networked inter-operability on the AVnu Alliance stand to application-focused presentations in an expanded 3D Theatre, novel uses for interactive technologies and the latest trends in largescale display, ‘Integration in Action’ promises to demonstrate not just technical innovation but new ways in which end-customers can receive a rapid and reliable return on their investment.

“More than ever in 2012, ISE will offer ‘all the connections you need’,” comments Mike Blackman, Managing Director, Integrated Systems Events. “We are proud to be hosting the largest show floor in the history of our event, and equally proud to be adding so many new initiatives designed to appeal not just to our existing attendee base, but to people who have never visited ISE before.

“While ISE remains a European-flavoured event, it is now a forum for global business, and expect to be receiving visitors from more countries than ever before in 2012. Regardless of your company’s place in our industry’s value chain, your level of experience in our community or your country of origin, we guarantee you a warm welcome in Amsterdam at the end of January!”

After expanding its footprint yet again, ISE now occupies 11 halls of the Amsterdam RAI

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It works in concert with your imagination.

The Da-Lite Design Center answers your needs for custom projection screens and wood products. Whether your projects are for custom integrators, exhibit designers, or producers and directors for corporate and stage events, the DaLite Design Center can produce the custom solutions they have always dreamed about.

Fixed frame or electric, front or rear projection screens that upstage the competition in size, fabrics and options, the Da-Lite Design Center is your complete custom design resource. From easy to use online Start Work Request forms to our Design Center Experts, nobody makes it easier to get the custom solutions your customers demand.

The Da-Lite Design Center, another Da-Lite difference you can profit from.

Because a picture is worth a thousand words.

For a free catalog and screen recommendations, call or find us online. +1 574 267 8101

www.da-lite.com/designcenter

Visit Da-Lite At Stand #2A42

Innovations for growth With over 700 exhibitors occupying 11 halls of the Amsterdam RAI, ISE 2012 will play host to more global technology launches than ever before. The next 15 pages offer a showcase for just some of the innovations on show…

Kauber V70+ lift – a universal solution for professionals The V70+ Lift is yet another product from Kauber, a projection screen manufacturer. The lift was designed to be used in professional installations, where precision and repeatability are of utmost importance. The lift’s standard reach is 70cm, but its unique constriction enables personalization of various parameters – from color to range, which can be extended to 200cm.

The Kauber V70+ works with most available projectors and can be used both in conference halls and in home cinemas.

The lift was constructed using the finest line runners and the Somfy motor, with a 5-year warrantee. The lift has a solid aluminum construction.

Many years of experience in the production of projection screens enabled the creation of the perfect lift – which will fulfill the expectations of even the most demanding users.

Once again Kauber has manufactured the product which will make viewing experience even more memorable.

Stand 4V28

Sometimes less is all you need!

DIS is proud to introduce our new state of the art Digital Discussion System DDS 5900.

Elegantly designed and incorporating exceptional features it stands out from the crowd. In a world where every word can mean so much, it provides you with just the equipment you need for hearing and for being heard.

DDS 5900 will cover all your future needs. Not only is every YEARS microphone unit configurable as either delegate ANNIVERSARY or chairman unit – it can even be configured for interpretation. Simple, affordable but yet so flexible and of course without compromising the superior sound quality already characterised by DIS standards.

For more information about this new member of the DIS family, please visit our website www.dis.cc and our stand at ISE 2012.

Stand 3C119

YEARS ANNIVERSARY

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Advantech’s OPS digital signage player makes digital signage applications intelligent and connected Advantech, the embedded platform and integration services leader releases its Intel Open Pluggable Specification (OPS) compliant digital signage player ARK-DS220. The ARK-DS220 is powered by an Intel Atom D525 dual-core processor (fan-based) and Intel Atom N455 single-core processor (fanless) with integrated NVIDIA GT218 (ION2) graphic module for Full HD playback. Compliant with the OPS, its slot-in module design effectively lowers deployment and field maintenance costs to simplify device installation, usage, maintenance and upgrades. ARK-DS220 slot-in module is connected via a JAE 80-pin connector, and includes the HDMI, DVI-D, DP, UART, and USB2.0/USB3.0 signals.

The player-screen communication interface via UART and HDMI CEC provides status reporting and control, and also supports digital audio/video signals via HDMI or display port, for picture-perfect content reproduction.

ARK-DS220 also supports 1x GigaLAN, 1x COM ports, and 2x USB2.0 giving a great selection for data communication in display applications. The entire design makes digital signage applications more intelligent and connected.

Volfoni proudly introduces SmartCrystal Pro – latest innovation in passive 3D technology With SmartCrystal Pro, Volfoni now provides a passive system that works with any single-lens 3D projector.

When placed directly in front of the projector lens, the SmartCrystal Pro polarization modulator generates 3D images onto a silver projection screen for viewing with passive glasses, which Volfoni is also releasing now.

With its ergonomic design that combines high performance with top-notch engineering, SmartCrystal Pro is perfect for boardroom presentations, conferences,

Stand 10S130 classrooms, lectures, or settings where high-quality simulation and visualization are key. With a plug and play philosophy this polarization modulator stands out as it not only syncs by cable but also wirelessly. There is no easier set up.

This brand new polarizer, made up of a multi-layer stack of liquid crystal elements, based on Volfoni’s newly developed Surface Switching Technology, allows for highspeed operation and optical efficiency, creating a crisp and bright 3D image.

Stand 7Q195

Chief shows a complete line of AV rack solutions at ISE 2012 Chief Raxxess Series racks are designed to make the installation process as easy and efficient as possible. Inspired by installers, Raxxess racks are engineered to the highest level of quality with features like extra space in the bottom of a rack for mounting small components and ventilation options that can be used consistently across the product line New to the product line are the G1 Series gangable rackand W1 and W2 series onwall racks. These new solutions round out the offering of recently redesigned products, including the E1 Series enclosed rack, S1 Series knock-down rack and F1 Series furniture rack.

Complementing these solutions is a full line of accessories designed for use with multiple 14

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Raxxess Series racks. The line includes thermal management accessories like the new 1U fan panel, and filtered fans to protect equipment from dust.

Please visit booth 2A52 and discover our latest in AV rack solutions.

Stand 2A52

Da-Lite introduces recessed electric screen for video conferencing The new Tensioned Conference Electrol from Da-Lite is a revolutionary electric screen that allows the projection screen and video conferencing camera to be completely concealed when not in use. The housing of the Tensioned Conference Electrol is designed to be recessed in the ceiling and includes a trim flange for a clean, finished installation. The shelf for the video conferencing camera lowers via arms behind the screen surface.

When retracted, the screen surface and video conferencing shelf arms are completely concealed by closure doors, allowing the room aesthetics to remain undisturbed. The Tensioned Conference Electrol is available in sizes up to 10’ wide with any of Da-Lite’s industry leading selection of proprietary flexible front projection surfaces to compliment any installation.

Stand 2A42

AMX makes HDCP ‘analogue simple’ with new all-in-one presentation switcher

More audience interaction with the Philips multi-user touch 55” LED display

AMX will be putting its new Enova DVX-3150HD ‘allin-one’ presentation switcher in the spotlight at ISE 2012.

The Enova DVX-3150HD features advanced technology for end-to-end distribution of HDMI signals with full HDCP, without interruption or key constraints and with all the simplicity of analogue, using InstaGate Pro technology. The hybrid system is a complete solution for control, audio and video, all in a three rack unit space.

Deliver vital information or marketing messages to your audience with the ultra thin (75mm) multi-user touch LED Display – BDT5530EM. Thanks to the 6 or 32 simultaneous touch points, you can also engage your customer much closer than ever before. With an invisible infrared grid on the top of the screen, you can enjoy amazing accuracy and fast response times, even when touched by a finger, glove or stylus.

This multi-user Touch Screen can be used in horizontal position. It is delivered with four stainless steel feet which can be mounted at the back corners of the monitor. With this feature you can turn this display into a Touch Table.

The BDT5530EM is part of Philips BDT Multi-Touch Series. Consisting of 30 different Multi-Touch products in various categories, and available in an array of sizes, this new range of Philips multi-touch professional displays is one of the most wide-ranging in the industry.

Stand 10N135, 10N141 The DVX-3150HD is an all-in-one 10x4 switcher, controller, scaler, transcoder and converter with built-in professional grade audio processing. This ‘future-proofed’ solution easily integrates HDCP into system designs, delivering hassle free plug-and-play operation of digital and analogue video and audio. It simplifies installations by eliminating HDCP key constraints – sending HDCP signals to every display with no delays.

Stand 2C50

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ISE 2012 | HALL 2, BOOTH 2A52

AV MOUNT AND RACK SOLUTIONS FROM CHIEF G1 Series Gangable Racks Chief’s Raxxess® Series is a flexible family of AV rack systems with unmatched functionality. The newest addition G1 Gangable racks boast installer-friendly features like pre-welded ganging nuts and cushioned packaging to save time and money.

Stop by Chief booth 2A52 to experience all the G1 has to offer, and learn about all our latest solutions:

Ultra Short Throw Projector Mount, WM21US

Heavy-Duty Projector Mount, VCMU

Interactive Whiteboard Mount, WBM2

ARE YOU A CHIEF CERTIFIED PARTNER? Register at www.chiefmfg.com/certification

+31 0 495 580 852

■

www.chiefmfg.com

©2011 Milestone AV Technologies, a Duchossois Company. Chief is a division of Milestone. RISE_Jan12.

New small, powerful and reliable media player for digital signage The AOpen Digital Engine DE67-HA is the strongest player in the Digital Engine product line. This new edition supports Intel 2nd Generation CPU (Sandybridge) with the possibility to include Intel Active Management Technology (AMT 7.0). Intel AMT enables the user to manage, diagnose, and recover the system even when it’s powered off.

AOpen’s unique Small Form Factor (uSFF) Digital Engine makes for one of the world’s smallest semiindustrial media players with such strong capabilities.

The compact size makes it easy to install behind a display without increasing the space between the wall and the display or to integrate in a kiosk or other specially designed presentation system.

For more information please e-mail Digital_Signage@AOpen.com or visit us at ISE at the AOpen booth.

Stand 10N129

MultiView II enhancements lead to even easier 1080p replication Even the most flexible solution for the extension, distribution and switching of pro AV signals over UTP can be improved upon, and the engineers at Magenta Research have done just that with the 2012 ISE introduction of MultiView II. Fully backwards compatible with all existing MultiView and Mondo Matrix technology, MultiView II introduces a wide variety of user-friendly features, including advanced DDC and EDID options, fourth pair configuration, full sync control, and more robust (though still optional) skew compensation. All adjustments and configurations are made with external, easy-to-use front panel buttons and configuration LEDs. All these updates ensure that it will be even easier to use MultiView to send 1080p resolution video to distances of 610 meters, with options for matrix switchers that can expand from 16x16 all the way to 256x512.

Stop by Magenta’s booth (4U30) to see all our new products.

Stand 4U30

Sunfire showcases award winning dynamic series subwoofers

Sunfire, Stand 1N73, is showcasing its Dynamic Series Subwoofers, including the Series’ 12” Model which was awarded the European Imaging and Sound Association’s 2011-2012 EISA Award in the Home Theater Subwoofer category. The Sunfire Dynamic Series’ 12” Subwoofer is the perfect blend of form and function and the ideal choice for systems where small size and high output are required.

The DS family is also the first in the Sunfire line built around energy efficient Sunfire Class-D amplification, dynamically adjusting the output of the subwoofer’s power supply to suit the requirements of the incoming audio signal. With the inclusion of a low-power standby mode, signal-sensing or always on power option, combined with continuously variable phase, crossover and volume controls set this Sunfire series aside from all competitors in this range. www.sunfire.com

Stand 1N73

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Niles CM ceiling mount loudspeakers offer high design and superior sound for all applications

New Kaleidescape M700 disc vault The award-winning M700 Disc Vault works in concert with a Kaleidescape server to deliver the premier moviewatching experience for your home.

It automatically imports large numbers of movies and albums onto your server, and the integrated player creates stunning audio and video from Blu-ray Discs and DVDs. Any number of players can be added to make your entire collection available throughout your home.

With the industry’s fastest Blu-ray start time, movies start right away, and Kaleidescape Scenes make them more enjoyable than ever. Whether it’s your favourite feature film, short scene, television episode, or concert song, you can find and watch it instantly.

Visit us on Stand 1P90 at ISE 2012 where the M700 Disc Vault will make its European debut. Also on show will be an immersive demonstration of CinemaScape for 2.35 projection cinemas and Kaleidescape’s new App for iPad. www.kaleidescape.com

Stand 1P90 Niles, Stand 1N73, is debuting its new CM Architectural Loudspeakers line, which blend seamlessly into any environment thanks to completely paintable low-profile grilles. They are the first in-ceiling speakers to deliver Niles’ legendary sound quality and remain all but invisible, satisfying audiophiles and design aficionados alike. The CM line features 12 models, each specifically tuned and voiced to provide the optimal solution for every conceivable in-home audio system. All speakers in the line feature premium components such as copper caps, high-level crossovers and Kapton voice coil formers to deliver the exceptional sonic performance expected from Niles loudspeakers. Whether installing in a home theater, a shower, a location with a shallow depth requirement or a location requiring a small, powerful 3.5” ceiling-mount speaker, the Niles CM architectural Speaker line has the ideal speaker solution. They come standard with round grilles, and square grilles are available for added design flexibility. www.nilesaudio.com

Stand 1N73

With one touch Crestron makes classroom presentations available to everyone At ISE 2012 Crestron will be showing its Capture-HD, a high-definition lecture capture device for university campuses and corporate enterprises. Capture-HD provides staff and presenters with a one-button solution to schedule, record, publish online and view lectures, presentations, medical procedures and seminars.

Capture-HD is smartly designed as a complete and practical meeting and lecture capture solution that’s both easy to use and budget-friendly for wide-scale deployment across any campus or corporate environment. With

Capture-HD students and staff can now view presentations and lecture series in HD from wherever and whenever they choose, including from popular mobile devices such as an iPhone, iPad or laptop, providing more options for accessing academic and corporate content.

With two models to choose from, Capture-HD offers flexibility for all popular camera types and video resolutions.

Be sure to visit Crestron at ISE: Hall 1, booth F6

Stand 1F6

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Aavara unveils daisy-chain meeting room projector sharing over Cat5e system Aavara MPS1000 designed to share meeting room projector and audio speaker system by all team members via Cat5e daisy-chain system. Sender to Sender, Sender to Receiver with video & audio, each connected by single Cat5e cable. Simple installation. Just push a button to quickly switch VGA video & audio between presenter’s notebook.

• Easy implementation in Daisy-Chain topology and connect each sender by single Cat5e UTP cable.

• Unlike VGA switch’s Star topology, messy cabling & difficult to hide all cables from VGA switch to each presenter location • Easy to share and switch by single Present Button just at side of presenter • Max. distance from Sender to Receiver up to 150M • Supported VGA resolution up to 2048x1536@60Hz • Auto video signal equalizer to ensure best quality at long distance transmission • Special designed Control Panel integrated video/audio and Present Button on meeting room desk, clean and neat • Pure Hardware design, no software required to ensure maximum compatibility

Stand 10K138

M8 — new standard for outdoor LED display M8 is the new effort of AOTO research and development by strong R&D team and master designer. With 8.0 pixel pitch, M8 is the highest resolution led display for outdoor in the world which becomes the new standard for high-end events and installation market. With its super slim design in 7.7cm, anti-UV and high contrast shade, 9.5kgs weight each tile, full IP67w and high precision calibration technology, M8 help you realize your dream design as you need!

Know more about us, kindly check AOTO at www.szaoto.com. See M8 at booth 11N60 at ISE 2012.

Stand 11N60

Meet NuVo’s upcoming highfidelity wireless player portfolio The new Player portfolio from NuVo excels in performance, versatility, and convenience, as a wireless multi-room audio solution unlike any other.

The multiple interchangeable Player options (40-watt P100, 120-watt P200, 3-zones-in-1 rackmountable P3100) build the system a zone at a time, while third party automation connectivity delivers a solution that fits, perfectly, into any home. Each Player is also its own source component, with built-in streaming for network-stored content and a variety of Internet Radio services. Additional line input, USB, and aptX™ Bluetooth connectivity furthers flexibility for the user.

Engineered to offer superior, impeccably delivered audio, the Players are equipped to distribute any song to anywhere with the highest performance quality possible. Utilizing the latest Wi-Fi protocol, employing audio lossless delivery and high-grade synchronization, as well as Audyssey audio enhancement technologies, the Players make it easier than ever before to enjoy high-fidelity, mastering-grade audio.

Stand 1P122

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You turn it on. We make it work.

Introducing the latest Xantech control system innovations.

The new Xantech ISM4 Intelligent System

Manager automatically monitors and controls the power states of up to four IR components. Simply

IR ports, relays, digital I/O’s and 2 discrete LAN ports, the WIC1200 keeps any conference room, classroom or corporate AV system in full control on its own or through any web-enabled device via its on-board web-server.

For 40 years, Xantech has worked closely with

monitor) and the ISM4 does the rest, powering up

custom installers and consultants to develop

each individual component and making sure they

unique insights into the design, integration and

all stay in sync. It features full IR and RS232 for

control of a wide variety of AV Control Systems

control, monitoring and sensing of audio, video,

in all kinds of commercial installations. So always

current, light, voltage or any heartbeat of any type

start with Xantech. Because we make everything

in a single unit.

you need to make everything else work.

For web-based control and automation, the new Xantech WIC1200 Web Intelligent Controller integrates numerous Xantech technologies into one versatile system. With multiple RS232 ports,

ISM4

WIC1200

For more information, contact internationalsales@theavcgroup.com

See us at ISE 2012 | Stand#1N73.

Š 2011 The AVC Group LLC

xantechcommercial.com

d&b audiotechnik presents its white range on stand 1N28 d&b audiotechnik will present its complete White range of sixteen loudspeakers at ISE on stand number 1N28. The range consists of two Series of integration loudspeakers that bring the d&b renowned sound qualities within the scope of installers meeting the exacting specifications of architects and specifiers.

The xS-Series comprises seven loudspeakers that spread over a broad range of sizes and output powers and three matching subwoofers. The xA-Series comprises four loudspeakers that employ different HF dispersion technologies including line source waveguides and two matching subwoofers. Each dedicated subwoofer range includes a passive cardioid design that is driven by a single amplifier channel. Both Series share the same clean and unobtrusive industrial design to which discreet mounting hardware is attached, and special version cabinets offering RAL colours and weather resistant options.

These new d&b systems offer visual, physical, acoustical and electrical integration in a manner that meets the most demanding specifications.

Stand 1N28

New: Barco’s all-in-one signal processor Barco recently unveiled the new ImagePRO-II, a high performance video scaler, scan converter, switcher and transcoder in one. Converting any input signal to any output format, the ImagePRO-II is the most advanced multi-format processor for the rental and staging industry. With features like HDCP and EDID management, USB back up and restore, multiple interface support and Athena scaling, the ImagePROII offers the most versatile switching and scaling technology.

As the ultimate video tool box, the ImagePRO-II has been designed with the road in mind. Enduring severe temperature extremes and with characteristics

like field replaceable DVI connectors, 1RU form factor and professional EtherconTM and BNC connections, the ImagePRO-II supports the demanding environment of any live event.

ImagePRO-II will be on display at ISE, come visit Barco in hall 11, booth #11H65.

For more information go to www.barco.com/entertainment

Stand 11H65

Reply technology now in battery-less keypad Fleetwood Group Inc., the manufacturers of Reply Technology, the world’s most reliable Audience Response Technology; are introducing a new battery-less keypad.

The new system will allow participates a faster response time and great polling range without the expense of replacement batteries… ever!

With over 500 votes per full charge, the system has the longevity to last through even the longest of meetings. For quick recharge, simply place the keypads back in the carrying case. A full-cycle recharge takes less than 30 minutes.

The new battery-less keypad will eliminate the added cost associated with replacement batteries, reduce complications associated with proper disposal of lithium cell batteries, lower shipping weights and ease shipping paperwork. The new system will benefit the end users bottom line as well as significantly reducing the carbon footprint.

For more information or to see a demonstration, visit Fleetwood Group.

Stand 1M44 Rise

21

AMX introduces new Modero X series

New commercial IR kits debut from Xantech

AMX, the leading manufacturer of unified control and automation solutions, will be showcasing the groundbreaking new Modero X Series family of frameless, panoramic and widescreen touchpanels. Offering an intuitive user experience and a truly ergonomic design, the Modero X Series redefines touchpanel technology by giving users a new ‘control surface’ on

Xantech, Stand 1N73, is spotlighting its newly expanded line of IR products, which include the new CIRP (Projector IR Control), CIRS (Conference Room/Classroom Control) and CIRV (Large Venue IR Control) kits. Xantech’s new IR systems are specifically designed to address typical challenges facing installers today, including IR operation with plasma or LCD TV’s; interference from CFL (compact fluorescent lighting) and sunlight; and distance limitations within a single kit. These kits are specifically geared for use in classrooms, conference rooms, houses of worship etc., and engineered for the utmost in reliability to provide contractors and system integrators complete control solutions in any environment they face. www.xantech.com

Stand 1N73

which to perform multiple activities, all at the same time.

Putting a new perspective on the concept of touchpanel design, the Modero X Series combines edge-2-edge glass and a low-profile, to deliver a more usable space and a richly engaging user experience. First to be released will be the panoramic models which will be available in both a 20.3”, measuring an impressive 18.7” long by 7.75” tall with over 145 square inches of usable control surface; and a 19.4” which measures an equally impressive 18.7” wide by 5.15” tall and delivering over 96 square inches of usable control surface.

Stand 2C50

Condeco launches new state of the art room screen at ISE 2012 Condeco launches its latest digital meeting room sign, the Condeco Touch. Advanced features include: • Check in facility to confirm room use • Instant bookings from the screen • Order catering items • Scheduling of VC calls The Condeco Touch links directly to Microsoft Exchange which avoids the need to purchase additional software and allows users to book the room directly from MS Outlook with instant synchronisation between screen and Outlook.

The sleek aluminium and glass design incorporates the latest in touch screen technology to display the meeting information. It also incorporates an RFID card reader to identify the person checking in or making bookings and high brightness LED room indicators to provide clear indication of the room status.

The screen can also link to Condeco’s award winning room and desk booking software which provides utilisation reporting, plus an advanced management console for a company’s concierge team to manage the more complicated room booking requests. Visit us at ISE 2012.

22

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Stand 4V35

12 years in the search for the near perfect loudspeaker design 12 years in the search for the near perfect loudspeaker design 3 years intensive testing and design process and 6 month of fine tuning, Artcoustic finally announces the launch of the new SL Range of 67mm Deep Array Speakers (17/11/2011) Artcoustic are proud to announce the brand new SL Array Range.

This range is designed for the very finest Hifi, home cinema and commercial applications. The SL Range is the finest speaker we have ever produced and raises the bar for what is possible in loudspeaker design.

Stand 7T185

Business looks better with BRAVIA – the Sony BRAVIA professional range With nine models to choose from, the sleek BRAVIA Professional LCD and LED Displays offer a range of affordable screens to enhance any business backdrop with an elegant, stylish look and feel.

Delivering unrivalled image quality – automatically adjusted to suit the environment – the displays are available in 32”, 40”, 46”, 55”, 60” and 65” screen sizes.

The 65” monolithic design FWD-65HX920P, the latest edition to the range, delivers the highest quality digital signage for larger professional, educational, corporate and retail environments. Featuring Full HD resolution, Intelligent Peak LED backlight, Motionflow XR 800 and an Ambient Sensor (adjusting both brightness and colour temperature), the FWD65HX920P also has stunning 3D capability.

USB playback delivers quick content deployment, and our Intelligent Presence Sensor ensures a personalised viewing experience whilst providing eco-friendly energy savings.

See the BRAVIA Professional displays at ISE.

New HETEC hardware: multiviewer & eye-catching video wall designs At ISE 2012 Hetec launches V-Switch quad XP. This MULTIVIEWER KVM switch displays four computers / videos simultaneously on a single display or touch screen with keyboard and mouse control.

In addition to preconfigured Quad, PiP and Fullscreen modes, every source can freely be sized and positioned on the display. Image transparency of overlapping parts can be set.

Each source is displayed at full frame rate even when showing four digital full HD movies simultaneously.

The KVM console board guarantees flexible handling of transparent USB 2.0 peripherals such as printers, external memory, cameras, 3D mice, or finger printers. Connect a memory stick to the switch to copy data from one computer to the stick and from there to any other computer connected to V-Switch quad XP – without being networked.

At ISE Hetec also demonstrates an eyecatching video wall design: wall layout matches video content. Using V-Match C9 hardware VIDEO WALL CONTROLLER, different types of displays can be combined such as projectors, monitors, LCD TVs, LED panels of any screen size and resolution. Live cameras and full HD videos can be switched, mixed, and zoomed on the video wall. As pure hardware V-Match C9 is made for 24/7 use in professional video installations where real time video performance and quick setup is required. www.hetec.com

Stand 3C140

Stand 7H224

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Welcome to the most exciting way to create television programming... Live!

Introducing the world’s most advanced live production switcher! ATEM switchers include advanced technology and powerful features, all built into a familiar M/E design that’s fast and easy to use! With an advanced broadcast SDI based design, ATEM also includes HDMI connections for connecting HDMI consumer cameras or computers! The new ATEM has been totally redesigned with Blackmagic Design technology and quality. Live switching multiple cameras is the lowest cost and fastest video production possible!

Live Creative Power Get the most creative solution for live switching, with cut, mix, wipe, dip, DVE, graphic wipe and stinger transitions! Load clips into the 2 built in media players for exciting custom animated stinger transitions! ATEM includes a built in DVE with 3D borders, light source and drop shadow!

You can even use the DVE for transitions!

More Connections ATEM includes loads of SDI and HDMI connections for professional SDI cameras or HDMI consumer cameras!

All inputs feature re-sync so you can plug in anything!

You get 6 program outputs in SDI/HD-SDI, HDMI, HD component and USB 3.0, plus down converted SD-SDI and composite video. The multi view includes SDI and HDMI, plus you get 3 aux outputs.

Built to Perform ATEM uses a familiar M/E style of operation so you get an instantly familiar workflow that’s fast and easy to use.

ATEM includes a software based control panel for Mac and Windows! If you need a hardware control panel then simply add the ATEM 1 M/E Broadcast Panel for a true broadcast grade solution. ATEM even uses an FAA certified operating system for a high reliability broadcast grade design.

Incredible Features Only ATEM includes 4 upstream keyers, each with independent chroma, pattern, shaped and linear keying, 2 downstream keyers, graphic wipes, stinger transitions, 2 built in media players, DVE transitions and more! The built in multi view allows all cameras, preview and program to be viewed on a single SDI or HDMI monitor, so ATEM is perfect for portable location use! Now you can cover any live event, anywhere!

*SRP is Exclusive of VAT

ATEM 1 M/E Production Switcher

€

ATEM 1 M/E Broadcast Panel

€

Full 2 RU ATEM switcher chassis includes Mac and Windows control software.

Traditional M/E style broadcast quality hardware control panel.

1,855*

3,725*

Learn more today at www.blackmagic-design.com/atem

ELAN g! celebrates first anniversary with KNX compatibility & introduction of chinese character support ELAN® Home Systems, Stand 1N73 is now a member of the KNX Association, which maintains the worldwide standard for all applications in home and building control. At the same time, the industry-leading ELAN g! Entertainment and Control System is now compatible with KNX Certified lighting, climate, shade, and input/output devices. What’s more, ELAN g! now features a full 5,800 simplified Mandarin Chinese character set across all TS touch screens, HR2 remote control, computer interface, on-screen display, iPhone, and iPad user interfaces.

With the addition of Chinese, the ELAN g! Entertainment and Control system now supports a total of seven languages: English, Chinese, Russian, Spanish, French, Italian, and Swedish. www.elanhomesystems.com

Stand 1N73

Bosch Security Systems announces OMNEO media networking architecture at ISE 2012 Bosch Security Systems will announce OMNEO, its media networking architecture at ISE 2012. OMNEO is comprised of two components: program transport and system control for professional media networking applications.

OMNEO networks operate over standard Ethernet networks, and will be fully compliant with emerging standards.

The system has an audio program transport protocol suite that offers low-latency, high-quality multichannel audio stream exchange. OMNEO also has a robust control protocol suite that provides reliable and secure system control for pro media networks of all sizes, from small to intercontinental.

The system control component is called OCA, for Open Control Architecture. It includes many features for flexibility, reliability, security, and compatible growth over the years.

As a part of the InfoComm’s education programme at ISE 2012, Mr. Anton Thielen, OMNEO Expert EMEA at Bosch Security Systems will deliver a seminar titled: Trends, Challenges and Expectations for Signal Transport and System Control in the AV Market on January 31st at 16:00 – 17:00

Stand 3B112

New range of in-wall lighting control from Crestron Crestron’s CLWI range is a new series of products that make the perfect retrofit lighting control solution and will be on show at ISE 2012. Designed for the European residential market, the range is ideal for electricians and installers looking to make their first move into lighting control installations.

Featuring a range of in-wall dimmers and keypads, the CLWI range is easy to install and offers programming-free set-up to ensure a stress-free installation. When attached to a Crestron network it also functions as a keypad, sending commands to trigger whole-room lighting scenes or distributed audio functions.

Supporting up to six buttons, the in-wall dimmer or switch serves as user control interface in any Crestron system. Its single-box form maximises control in a small space while increasing the opportunity for multi-room Crestron control. Also available are aesthetically matched standalone keypads which use Cresnet or infiNET EX™ wireless communications.

Visit Crestron at ISE 2012 – Hall 1 F6.

Stand 1F6

Rise

25

…is our business CEDIA are offering the following courses at ISE Tuesday 31st January

Wednesday 1st February

Thursday 2nd February

Home Cinema Design Workshop – 1 Day

IP for Integrators – 3 hrs

CEDIA EST2 Certification Exam (English, French and Spanish)

€150 for CEDIA members and €200 for non-members

Introduction to Residential Custom Installation – 3 hrs €90

Choosing and Using Control Systems – 3 hrs €90 for CEDIA members and €120 for non-members

Maintenance and Aftercare Developing a strategy for a recurring revenue stream – 3 hrs €90 for CEDIA members and €120 for non-members

Technology and Consumer Trends – 1.5 hrs €60 for CEDIA members and €90 for non-members

Embracing g the Cloud – 1.5 hrs €60 for CEDIA members and €90 for non-members

20%

Early Bird Discount

for all courses b before 4th Jan ooked uary 2012

€90 for CEDIA members and €120 for non-members

HDMI Troubleshooting – 3 hrs €90 for CEDIA members and €120 for non-members

The Art of Project Documentation – 3hrs €90 for CEDIA members and €120 for non-members

Practical Media Delivery over IP Technologies – 3 hrs

€340 for CEDIA members and €480 for non-members

Delivering 3D – 3hrs €90 for CEDIA members and €120 for non-members

Introduction to HVAC systems – 3hrs €90 for CEDIA members and €120 for non-members

€90 for CEDIA members and €120 for non-members

Developing Profitable Business Processes – 3 hrs €90 for CEDIA members and €120 for non-members

Technology and Consumer Trends – 1.5 hrs €60 for CEDIA members and €90 for non-members

Embracing the Cloud – 1.5 hrs €60 for CEDIA members and €90 for non-members

For more information about our courses visit www.cediaeducation.com To book your place visit www.iseurope.org

Image ge e co ourte ourte tessy of o Senssor so y Inte ern rnatio tional tio n nal

Your education…

Sony introduce the newest addition to their installation projector range Sony expands their popular F-Series business and education installation projectors to six models with the introduction of the VPL-FH35. Designed for larger and more demanding venues requiring brighter projections and advanced features with WUXGA resolution, the VPL-FH35 delivers long life, low maintenance and powerful performance.

The VPL-FH35 installation projector, like the popular VPL-FH30, offers a large throw ratio for replacement business, impressive horizontal and vertical lens shift capabilities and side by side content from two different inputs.

The VPL-FH35 incorporates BrightEra inorganic TFT 3-LCD panels developed by Sony to deliver improved panel light resistance, higher resolution, high brightness and increased panel reliability.

The VPL-FH35 has been designed to deliver a projector packed with innovative technology and a range of functions, yet with affordability in mind within this price conscious market.

All Sony business projectors come with a three year support pack, with the ability to upgrade for total peace of mind.

Stand 7H224

Cloud adds spot announcement capabilities to PM range of microphones Cloud Electronics Ltd has added two new models to its popular PM range of Zone Paging Microphones. the New PM4-SA and PM8-SA – feature identical functions to the existing PM4 & PM8 but introduce Spot Announcement capabilities to the range giving the user/operator access to pre-recorded announcements, adverts, stings, alarm sound or even warnings from the push of a button or fired by remote contact closure switches from a timer, PIR or similar device.

The microphones are capable of holding up to four (PM4-SA) or eight (PM8-SA) pre-recorded messages, of any length. These are stored internally on a standard SD memory card, housed in a dedicated card slot, accessed through the base plate of the unit. Simultaneously, up to four (PM4-SA) or eight (PM8-SA) pre-announcement chimes can be stored on the same card.

Stand 11D93

Chief introduces new interactive solutions at ISE 2012 Last year Chief® introduced the new Interactive Short Throw Projector Mount with eBeam™ Technology, capable of transforming any projection-ready surface into an interactive presentation tool. The installer-friendly solution is easy to set up; simply mount the short throw arm, install the software, connect a PC and projector, and you’re ready to go!

This year Chief is introducing additional interactive solutions for both short throw projectors and flat panels. The new interactive wall combines three standard short throw projectors and Chief ’s interactive wall mounts to create an expansive 5m wide interactive space – ideal for corporate training and higher education. Chief is also exhibiting a new interactive flat panel mount to transform standard TVs and monitors into interactive solutions. Using eBeam Technology and the user-friendly stylus, the solution is sleek, functional and easy to install. Stop by booth 2A52 for hands-on demonstrations of these products and all our latest solutions.

Stand 2A52

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27

Element One launches Convers 220 – the new benchmark for retractable monitors German based Element One has designed the next stage in the evolution of their well-known Convers series. The Element One designers refer to their ideas and solutions as ‘New Visual Origins’: The 22“ screen is equipped with a next generation Full HD LED panel, housed in anodized aluminum and antireflective coated glass, which are beautifully crafted in a completely new style.

It is available with or without a tilt-function which has separately controlled motorization.

The Convers 220 is assembled entirely in Germany with new mechanical and electronic components designed in-house. The result is an even smarter and lower noise machine.

Installation is simplified for either surface integration or mounting from below via custom designed rails. Screen may be raised for installation and service purposes manually – a uniquely intelligent addition in this compact solution measuring only 620x100x526mm.

Stand 9F129

Utility and elegance in rails!

Unitech Systems introduces the new ceiling Rail-System, combining utility and elegance!

The new flexible Rail-System has been designed to meet the modern needs of AV market, providing features of horizontal and vertical motion, as well as rotation, in combination with a low profile aluminum rail, easy to hide or unify with other features of ceiling.

The new systems’ unique element is an elegant aluminum ceiling rail accompanied by features like: • horizontal run length up to 12m & in any intermediate length • manual or automated smooth linear motion • manual or automated full rotation up to 345degrees • fixed arms or customized mounts • vertical lift mechanism up to 2,5m • invisible cable routing inside the rail • maximum suspended weight up to 50kg • elegant design • coloring of rail in anodized colors • safety in application Proving true its mission statement, Unitech Systems designs innovating products, facilitating at maximum the utility of AV equipment.

Stand 12E91

ELO touchsystems interactive digital signage from TE Connectivity TE Connectivity is continuing to expand their Elo TouchSystems Interactive Digital Signage (IDS) product line with the addition of new touch technologies and sizes. The latest model is a 55” touch display which, like the rest of the family, is designed and manufactured to support constant use in commercial applications. The addition of new touch technologies will deliver more critical choices for large-format, interactive displays specifically designed and manufactured to support public use, an environment which tends to be very harsh on touch systems.

The portfolio features panel technologies that are scratch resilient protected by a durable steel chassis made from industrial grade components for a long-life of reliable performance. Optional computer modules, fieldinstallable through docking integration, are available in two processor configurations.

The Elo TouchSystems Interactive Digital Signage solutions can be experienced at ISE 2012 in hall 10.

Stand 10K144 28

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“Out of the box” audio innovation from ATON

The most exciting way to create television programming… Live!

The AH66T-KT Whole House Kit from ATON®, Stand 1N73, redefines the multi-room audio category with the first ever out-of-box solution for music, with plug and play support for iPod & lighting control.

At the core is a multi-zone controller with a built-in, RDS-enabled AM/FM tuner plus six additional sources, rated at 60 watts of power per zone with a line level preoutput for subzones. Also featured are 2 built-in RS232 ports ready for an iPort™ iPod dock and Lutron™ RadioRa2® lighting control. The kit’s gems are its six OLED2 in-wall capacitive touch touchpads with full-color OLED displays for the system’s metadata text, graphics and channel icons, plus interchangeable, décormatching faceplates.

The system also includes a dedicated IR input for every zone with a full, discrete IR code-set for integration along with four IR emitters and four talkback emitters. Advanced customization is a few clicks away with the new ATON SystemWorx™ software for Dealers.

ATEM 1 M/E switcher features cutting edge technology and the most advanced features. ATEM gives you the power to create exciting live programs with impressive cut, mix, wipe, dip, graphic wipe and stinger transitions. ATEM also features DVE with 3D borders, light source and drop shadow.

Simply load your clips into the 2 built in media players and start creating eye-catching custom animated transitions. ATEM also includes loads of SDI and HDMI connections for connecting both professional and consumer cameras. And with built in multi view, all cameras, previews and programs can be viewed on a single SDI or HDMI monitor. What’s more, ATEM gives you full control of your live programming with an easyto-use M/E design software based control panel for both Mac and Windows. If you need a hardware control panel, simply add the stylish ATEM 1 M/E Broadcast Panel for the ultimate live broadcast solution. Visit Blackmagic Design at ISE 2012 in hall 7.

www.atonhome.com

Stand 7C190

Stand 1N73

Projecta Tensioned Descender Large Electrol, ceiling recessed large venue projection screen For an inconspicuous installation of a large venue projection screen Projecta introduces a new ceiling recessed product: the Tensioned Descender Large Electrol. The Tensioned Descender Large Electrol is available up to a width of 450 cm in combination with front and rear projection screen surfaces The Tensioned Descender Large Electrol is an electric projection screen for ceiling recessed installation with featured with a tab-tensioned projection surface for a perfectly flat viewing area. The projection screen surface is tensioned in all four directions by a heavy duty aluminum extruded slat bar and nylon tensioning cables on each side to match with the parabolic curves of the screen. The end result is a projection viewing area that is evenly tensioned and suitable for all critical applications.

The unique Easy Serviceability System ensures that even when the projection screen is installed, the motor and screen surface are accessible for adjustments and maintenance.

Stand 2C42 Rise

29

Shaping the future of AV ISE 2012 Hall 7, Stand 7H224 See how Sony innovations are helping to transform the AV market. Join us at ISE 2012 to experience breathtaking technologies with our full product portfolio in action.

Immerse yourself with the world’s first 4K projector for high-end home theatre installations, delivering 4x the resolution of Full HD. See digital signage come alive with our Ziris Canvas video wall featuring high impact visuals.

Get hands-on with our latest projectors, designed to meet the needs of specific applications.

See the future shape of AV with Sony at Hall 7, Stand 7H224

www.pro.sony.eu

Š 2011 Sony Europe. Sony, make.believe, Ziris and their respective logos are trademarks of Sony Corporation.

MegaWall Series 3000 High performance WQXGA image processor with windows (PIP) controller

Smart Quad by Analog Way, 11 x 2 seamless switcher with Quadravision mode Analog Way presents Smart Quad (Ref. SQD200), a powerful MultiViewer designed for Videoconferencing, Command and Control Centers and Medical facilities.

With 7 universal analog inputs plus 2 fitted with DVI and 2 fitted with HD-SDI, Smart Quad is a powerful Seamless Switcher offering multi-format quadravision. Indeed, it allows the display of up to 4 computer or video sources on the main output.

The new Megawall Series 3000 processor from 3D Perception is fully configurable, allowing the user to specify the exact number and type of inputs and outputs. Designed for flexibility, ease of use and reliability, it may be used with flat screens, video cubes or projectors. The intuitive and user-friendly GUI allows the output windows to be arranged across the visual display in any manner.

Features include: • Up to 2560 x 1600 resolution Fully configurable • Interactive positioning of windows Real-time hardware • Image alignment and blending Overlap generator • Crop and zoom functionality Diagnostic features The 4 windows can be displayed according to 12 • Redundant power supply option different pre-programmed presets that can be Scaling • Hot swappable cards selected by the operator. Different effects and Presets seamless transitions are available (zoom, cut, fade, wipe, slide, smooth move, etc.) to manage the Stand 7N200 windows. An included video output provides SD or HD-TV formats in various signals from composite video to HD-SDI. Smart Quad can be controlled from its front panel, its Remote Control Software or from Analog Way’s Event Controllers Axion2, Orchestra, TRK-800 or RK-300.

Stand 3A112

Philips new 42” display with full 3D experience Deliver your messages in stunning 3D, with excellent picture quality and no need for special glasses. With 28 views you can deliver jaw dropping images that will amaze your audience.

The new 42” 3D Display is designed to grab people’s attention with the sharpest and most vivid 3D resolution available in the market.

Taking advantage of lenticular technology, the BDL4251VS achieves its excellent quality of 3D images thanks to its 28 lenticular views via which the audience is able to peek around objects.

This in combination with the widest 3D viewing angle available in the market and the possibility to change the optimal viewing distance of the 3D display, this offers the audience an even more enjoyable and memorable visual experience.

The display is able to play both 2D and 3D (2D+Z) images and videos content in full HD, and 3D videos and images making it extremely flexible as a digital signage tool.

Stand 10N135, 10N141 Rise

31

InfoComm Means Business InfoComm International®, the trade association for the commercial AV industry, provides you with discounted products and services aimed at advancing your business and career.

¡¡ Make connections with your peers at member roundtables and industry networking events. ¡¡ Expand your skills with industry training.

Take your business to the next level – join InfoComm International today.

¡¡ Improve your business performance through industry standards and best practices.

Contact:

¡¡ Demonstrate your knowledge by earning the Certified Technology Specialist™ (CTS®) credential, the only AV industry certification accredited under the International Standard ISO/IEC 17024.

Godwin Demicoli, CTS® Regional Director, Europe europe@infocomm.org +49 (0) 8102 784 5409

¡¡ Gain a marketing edge by showing your company’s commitment to certification and training through our Certified AudioVisual Solutions Providers program.

Chris Lavelle, CTS® Regional Director, UK and Ireland ukireland@infocomm.org +44 (0) 1442 345101

A full education program is being offered onsite in the Education Area in Hall 12.

Onsite CTS testing is also available.

Visit us at stand 11N100 between Halls 10 and 11!

Jonathan Seller, CTS® Regional Director, Middle East and Africa africa-me@infocomm.org +61 2 8206 0979

Analog Way makes your show easy with the event controller Axion2 Axion2 (Ref.ARC200) is a high-end Remote Controller designed for Live Events and Multi-Screen Venues. Axion2 is compatible with Analog Way’s new generation of Seamless Switchers including Di-VentiX II, Eikos, and Smart MatriX. The machines can be controlled either as stand-alone processors or in combination, including Soft Edge Blending configurations.

Axion2 can control up to 6 independent screen configurations in different locations and store up to 90 presets per screen configuration. A Sequences mode allows the creation of up to 9 sequences per screen configuration. Simply by pressing the Take button, each sequence preset can be recalled. An Auto Take button can launch a series of Sequences either on demand or as a continuous loop. Axion2 also offers Off-line programming enabling a large part of the show to be pre-programmed in advance. Axion2 was recently upgraded with 14 key points.

These improvements include the choice between an AZERTY or QUERTY keyboard to enter information. Moreover, the IP addresses of the Axion2 and all the connected devices are automatically displayed on the screen’s setup page.

Stand 3A112

Aavara HDMI over IP Solution features easy IR remote channel switching + video wall Multi-Casting Signage/DOOH Can Be So Easy by Aavara HDMI Over IP Series- PB5000IR-Receiver Aavara unveils the new HDMI over IP-Multicasting PB5000IR with easy IR Remote control, optimizing a great HD video distribution solution for DOOH & Residential deploy. It delivers stunning Ultra High Quality 1080p HDMI Video broadcast over IP network, now adding the new feature of easy video channel switching by IR Remote Control. Gives you completely flexibility and freedom at easy way. Ideal for Digital Signage projects which change video source/channel frequently at end user side.

Powerful, Flexible, Scalable Video Wall System with Easy Web UI Control by HDMI Over IP Aavara also adds Video Wall support models based on PB5000 platform which scalable up to 8 x 8 video wall. It’s easy to configure by Web UI Control Portal. Flexible, Easy to install and future expend if required. Including bezel & gap compensation function that made overall picture smoothly.

MegaWall Series 1000 standard HD image processors The new Megawall Series 1000 processors from 3D Perception are now available in over 40 different configurations! Designed for flexibility, ease of use and reliability, they may be used with flat screens, video cubes or projectors. The intuitive and userfriendly GUI allows the output windows to be arranged across the visual display in any manner.

Features include: • Up to 1920 x 1080/1200 resolution • Real-time hardware • Interactive positioning of windows • Overlap generator • Image alignment and blending • Scaling • Crop and zoom functionality • Presets

Stand 7N200

Stand 10K138

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ISE 2012 Overview A hall-by-hall plan of Integrated Systems Europe at the Amsterdam RAI, 31 Jan - 2 Feb 2012

Education

zone powered by

Holland Entrance

Unified Communications

Find Barco at Hall 11,

Europa Entrance

stand #H65

www.barco.com

A-to-Z Exhibitor List # 3D Perception

7N200

3d-berlin

9C142

A A.D.J. Supply Europe B.V.

12C74

Bleu Comm' Azur

Artcoustic

7T185

Bluefox

ArtSound – House of Music

11N68

BMB Electronics B.V.

Ashly Audio

7V214

Bo EDIN AB

Ateis Europe B.V.

7F205

Boeckeler Instruments

Aten

11N59

Bosch Security Systems B.V.

7V197 10N134 1P35, 1P22 7D172 2E60 3B112

10K138

Atlona

4U63

Bowers & Wilkins (B&W)

11F84

Abi China Limited

3C123

ATON

1N73

Brähler ICS AG

12A92

Absen

11E52

Attero Tech

Aavara Innovation Corp

7V217

BrightSign

10K136

ABtUS Singapore PTE Ltd

1P20

Audac

5U92

Broadata Communications Inc.

ACTIVE AUDIO

1H76

Audio Design Associated (ada)

1N40

B-Tech International Ltd.

1P62

1N48

BTX

2A55

1K78

BXB

3A101

ad notam AG

7P190

AudioNetwork GmbH

Adam Audio GmbH

7R172

Audio-Technica LTD

Adam Hall GmbH

7F180

Audiovox German Holdings GmbH

Adamson Systems Engineering

7E170

Audipack

Adder Technology

6H132

Aurora Multimedia

11F38

1M5

Australian Monitor

11D80

AV Magazine / AV Europe

6N152

Adeo Group - Adeo Screen - Screen Research Advantech Europe B.V. AED Group AEG Gesellschaft für moderne Informationssysteme GmbH AF Electronics GmbH & Co.KG

10S130 3A84 7F195 4V50

AGATH

5S120

Airgo Signage

9A136

Albiral Display Solutions and Arthur Holm

1N5

Alcons Audio

6N132

Alcorn Mc Bride

9D104

Aldous Systems

5U88

AMC Baltic

5S86

Ampetronic

11D86

Amphion Loudspeakers AMX Analog Way

7S190 1F40

AV Stumpfl

1H17

AVC Group

1N73

Avenview Europe AVer Information Inc. Avers Screens Sp. z.o.o.

Aviom, Inc.

1OQ143 12E90 4U26 3D140

Avitech

11H51

AVnu Alliance Pavilion

7Q220

AVTEK

11N56

AVuno

1E56, 1E58

Axel Joost Elektronik

3A130

B BACATA

9D145

4U75

Barco

11H65

2C50

Barix AG

3A112

barox Kommunikation GmbH

2E70 10P148

Anovo Co., Ltd

9B147

Barth Acoustics

11D84

Anxin Science and Tech Co., LTD

7T180

Bay Audio

5R122 12A82 11N31

AOpen

10N129

AOTO

11N60

Beijing PowerCreator Information Technology Co., Ltd.

Apantac

11N67

Beijing Really Sun Technology Co., Ltd

APart Audioprof

1P110

BenQ Europe B.V.

APEX

7D170

beyerdynamic GmbH & Co KG

APO International (HK) Co. Ltd.

5R120

BG Radia

Aquavision

5V115

Biamp Systems

Arbor Media

1E108

Bittner

ARCH

11N36

BitWise Controls, LLC

Archean Technologies

7M201

Black Box Network Services

Armagard

36

11K52

Arrive Systems Inc.

Rise

10R116

Blackmagic Design

4U35

5V90

C C&C Technic Taiwan Co., Ltd.

3B126

Cabasse

5R121

Cabletime Ltd - IPTV

3D106

Calibre UK Ltd

3B104

CAMCO Produktions- und Vertriebs-GmbH Canon Europe N.V. Canton Casio Europe GmbH Cayin Technology Co., Ltd. CEDIA CeeLab AS Celexon GmbH & Co KG Ceratec Audio Design GmbH

1H76 1F80 11D44 4R36 10P116 1Q66 12C80 4U80 11P40

CES Audio Inc.

7C170

Ceymsa Audiovisual, S.A.

6N148

Chainzone Technology (Foshan) Co., Ltd.

11E32

Cheer Ascent International Ltd.

7R180

Chief MFG Christie Digital Systems, Inc. CINEAK CinemaTech Cité LED technologies Citygrow Clear-Com

2A52 1H27, 1H40 1N90 4R78 9D145 5V96 11D76

1M100

Clearone Communications

3C112

5U128

clearvoice-systems GmbH

7E198

Click Effects

9B152

1H80

Clockaudio Limited

11C66

Cloud Electronics Limited

11D93

10R136

Colum Electronics Ind. Corp

1E116

7C190

Comm Product Technologies

2E52

7F190 5U88

COMM-TEC Vertriebsgesellschaft GmbH Community Professional Loudspeakers ComQi Concept Digital Condeco Ltd Conen Produktie GmbH & Co. KG

2A70, 2A73 7M176 10K118 11H77 4V35 11N52

Ekta

11C79

ELAC Electroacustic GmbH

7Q200

ELAN Home Systems

1N73

Electric Sound Benelux

1M90

Electrosonic

11C35

Elektrosil Systeme der Elektronik GmbH Element One Multimedia GmbH

10S112 9F129

Connessioni

7V220

Elite Screens GmbG

Control4

11H78

Elmo Europe SAS

4U62

Coolux GmbH

7N176

Elo TouchSystems

10K144

Coptermotion

9A121

EMP Tek

5U88

Cotina Co., Ltd

11D85

empure

7V197

Covid Creator Corporation China

4R68 11D60

Crestron

1F2, 1F6, 1F7, 1F17

CUE, a.s.

1M122

Current Audio

5T86

1P5

Guangzhou Grandview Crystal Screen Co., Ltd

H HAGOR Products GmbH HAI (Home Automation Inc.) Haivision Network Video Hall Research

11E70

Harman International Harris

1N40

HDBaseT Alliance

7K210

Epson Europe B.V.

1F52

HDI Dune Europe GmbH

7M198

5R98

HETEC

3C140

Equipson SA Ergonomic Solutions Ergotron

9B144 1N80

High Definition Golf

7T174

Highgrade Tech Co., Ltd

5R114

Highlite International

11C67

ErgoXS EuMediaNet

10P151

Euromet srl

9G118

HK Audio

European Service Point

7N190

Home Cinema Europe

1H78

Daktronics Dali A/S

1K2 7S180

Da-Lite Screen Company, Inc.

2A42

Darklight Technology Limited

9A122

Data Display Solution

10Q144

Dataton

7K170

Datavideo Technologies Europe B.V.

11C84

Euroscreen Srl Evertz Expromo Europe Exterity Ltd Extron Electronics Eyevis

11N43

Hitachi Europe Ltd

12C86

9A111

HPC Technology Inc.

7M216

Huizhou DESAY Intelligent Technology Co. Ltd

11D32

Hylex

3A127

HY-LINE Computer Components GmbH

12F85

10S124, 10R126 11E72 2C24, 2C36, 2E24, 2E36 1N6

Hyundai IT Europe GmbH

1N40

Fantek

7E220

I

Definitive Technology

7S167

Fasttel

7Q174

IAG

Delta

11E44

FBT Elettronica spa

7N180

IBASE

Design Q LLC

4U61

Fisheye / BLiNKBLiNK

9A121

i-Chips USA

Designmate

4V34

FlatFrog

1G100

DeToma GmbH

1N64

Fleetwood Group

1M44

ICT Innovative Communication Technologies AG

3B120

Flexible Picture Systems Inc.

Digigram

7H170

DIS Danish Interpretation Systems DISE DIVUS GmbH diz kiosks

Focal JM Lab

5T110

Fohhn Audio AG

7K180

3C119

Foreground Europe

11H76

Forte A-BUS

7V197

Fortress Inc.

10P153

Frame Jazz Display Co. Ltd

domeprojection.com

9F135

Fraunhofer Institut Nachrichtentechnik

Doremi

11N51

Friendlyway AG

DLS Sweden

Draper Inc. DSP4YOU Ltd DSplay by Cyberstream

5S114

ILS IMAGE Systems GmbH Imerge HD IML Worldwide in-akustik GmbH Co& KG Infinitus

1H76 10R122 9F141 11E78 1E72, 1E68 7S200, 7T200 1M43 7M206 5S102 10K121

7P215

Infitec Global Sales GmbH

10K114

Funktion One

7E180

InfoComm International

11N100

INNES

10R144

InOut

1P100

9B138 1P49 7R217 2A40 11C80

E easescreen

Ikon AVS

10N148

FSR, Inc.

DV Signage

Earthquake Sound Corp.

9A119

iiyama

1F75

1M22

1N40

DynaScan Technology Inc.

9C141

IHSE

7P225

7N207

11D64

Dymo

1N40 10P113

Iemke Roos Audio

1N68 10K125

10K140

Duran Audio

DVS Digital Video Systems AG

5U88

I-Display

10N120

FSN Inc.

D-Tools, Inc.

DVIGEAR, Inc.

7H172

4S82 10K110

1N40

HP / AMD

F

DEXON Systems Ltd.

4S34 7C215

1N62

D-BOX Technologies

Digital Projection Ltd.

3C120 10N116, 10N118

Entertainment Experience, LLC

5T113

1N28

1M2

Hantarex Electronics / Samber Italia S.p.A

7H210

D.A.S. Audio

5U88 10Q122 7T210

CYP (UK) LTD

d&b audiotechnik GmbH

11K58

Hangzhou Gaoke Industry & Trade Co. Ltd

Curve LED GmbH

D

9B121

Future Automation

G G&BL

10N130

Easylamps

4V21

EAW Europe

1F115

ECEN ELECTRONICS CO., LTD.

1E112

Ecler-Laboratorio de ElectroAcĂşstica S.A.

11H38

7E200

G+M Elektronik AG

7E174

GDS Global Display Solutions Spa

11P93

Gefen

1M63

Genelec OY

1K76

Gerriets GmbH 1P140

4R70

1N30

Gira Giersiepen GmbH & Co.KG

7P170

GLUX - LED Creative-Tech

11F52

Goldish Co., Ltd

10N147

Inovadis Installation Europe

7H220

2A50 9C106

Intelix LLC

1N34

intelligent Technics

5V116

Interactive Voting System bv

1E114

Intertek

11C76

Intuilab

7C180

IP Pavilion

9A138

IRIDE SISTEMI S.rl.

9F146

iRidium Mobile Ltd.

7V191

ISCE

7E214

GONSIN Digital Equipment Corporation

12E78

Goo Systems Global Distribution

7Q176

J

GP Acoustics GmbH

11H52

James Loudspeaker

11N58

1P52

Greensound Technology

7V210

Jansen Display s.r.o.

10P157

EIKI Industrial Co., Ltd.

1F66 3B140

Guangthou Hedong Electronics Co., Ltd

7V198

E-J Electronics Co. Ltd

Jiangsu CLP Lamp Optoelectronics Technology Co.

EDBAK

7H192

Rise

37

A-to-Z Exhibitor List JK Jingke Education System Co., Ltd

12A85

Microtech Gefell GmbH

7H205

Prase Engineering

JNM Display Co., Ltd.

11D59

7M200

Premier Mounts

JTS PROFESSIONAL CO., LTD.

7H190

MIC-Touch An intelligent interface for conferences

Jung, Albrecht GmbH & Co.KG

11K38

Midas Consoles Benelux

Jupiter Systems

2C49

Just Lamps LTD

1H100

Midwich Minicom Digital Signage Div. Mitsubishi Electric Europe

K

11E64 10K118 2A24, 2A25, 2A36

4S56

Premium Electronic Co., Ltd

9B100

Primare AB

7Q205

Pro Audio Stash Probright Technology Inc. Procab

MK Sound

5R112

Procella Audio

5U86 7Q210 5V94 7M186

KaCsa Audio

5V100

ML Audio + Carbons GmbH

5R105

Kaleidescape

1P90

Proficient

Mode Al

11D66

KAUBER

4V28

Projecta bv

2C42

Mode Lighting

KCEI

4V73

projectiondesign

1M27

ModernSolid Industrial Co., Ltd.

5R110

Kern&Stelly Medientechnik GmbH

1M70

Prysm Inc.

Mondiale Publishing

11L50

PS Audio

Key Digital Kindermann GmbH

5V130 4R34

KINDWIN OPTICAL (SHENZHEN) LIMITED

11E38

Kinetik Labs

5V110

Klewel Webcast

7N205

Kling & Freitag GmbH

7F215

Klotz A.I.S. GmbH

7F200

KNX KOMTECH Kommunikationstechnik GmbH Kramer Electronics Ltd. Kuang Chien Computer Co., Ltd

7E210

publitec GmbH / - hive industries Pure Acoustics

MultiTouch Ltd

11K37

Purelink GmbH

5S105

purSonic

7P184

Muxlab

N

NEC Display Solutions GmbH 1F18 NEETS Neutrik AG NewHank Quality AV products Newstar Products Europe Nexcom UK Ltd

5R92

Nexio Co., Ltd

1H74

Nexo S.A.

Laud Media

7T219

NextWindow Ltd.

Lavajobs

7M219

Niles Audio Corporation

Lectrosonics, Inc

6H150

Novus GmbH & Co. KG

Legamaster International B.V.

11H45

NTi Audio AG NuVo Technologies

Leurocom Electronic Display LG Display

11P73, 11P76 11N45

LG Electronics

11N75

O

LG PDP MultiVision

7S220

OMB srl

Liberty AV Solutions LifeSize Communications

1H2

9D145

7K200

1N34 12B94, 12C92

OmniMount Systems One Systems, Inc

4R24, 4R20, 4S20, 4U19, 4U20 3D128 1F69 7C175 4U70 10R142 9F131 1H76 10Q136

Quince

9A106

R Radiant Opto-elec Technology Co. Ltd

11N40

Radvision

12B86

Rako Controls

1P80

Rane Corporation

7W186

Rayco Technologies

11N31

7M196 9G140

1P122

RedEye

4V62

Redleaf

3C123

9G132 1N80 7H207

7M190

Listen Technologies - prodyTel

3A122

Optoma Europe

4R56

LMP Lichttechnik Vertriebs GmbH

7V218

Opus Technologies

5T98

Loewe AG

7P200

Oray / Erard Pro

3C82

Loxit Ltd.

9F104

Orion

1K100

OXID eSALES AG

10P136 10P111

4R60 7C180

P Panasonic Marketing Europe GmbH

12B74

Realtime Visions GmbH

1Q20

M

3A84

Quadra Concepts

RDL Europe B.V.

Opticis Co. Ltd

Pan Acoustics

11F58

1F117

Ophit Co. Ltd.

5R86

QSC Audio Products, LLC

10K152

5V128

11E62

Lutron EA Ltd

QOMO HiteVision

1N40

3A134

10R118

Q-Better Lda

7M180

Lightware

Lumio Inc.

Q

RCF S.P.A.

1N73

Lighthouse Technologies Limited

Lumens Digital Optics Inc.

1F90 11N64

RBH Sound

Onelan Ltd.

Link Srl

1P95 11K48

12A80

NAPAKEO-IPRESO

L-Acoustics

9C129

Multi Caisses Inc

1N110

9B118

PTN Electronics Limited

1N80

Montarbo

7V197

5R92

Lang AG

5T92

9A116

Lab.Gruppen Lake

Monitor Audio Ltd.

1P4

Nanjing Magon Opto-Electrical Science and Technology Co., Ltd.

L

7F210 1H56

7E211

Reflecta

7M210

Reprolux Screens

3C99

Retop LED Display Co., Ltd

11P70

Revolabs

12B92

Revox GmbH - Gira Giersiepen

7P170

RGB Spectrum

3B106

RGBlink (Xiamen) Corporation Ltd

11C34

RGG LED

7R210

RH & L Technology, LTD

12A81

RichTech System Ltd.

9C144

RIEDEL

11C52

RJS Electronics Limited

4V33

Roland Systems Group

3A136

Ross Video

10Q142

Rotapanel International BV

10N146

11D38

Panphonics OY

M4B S.A.

9G144

Paradigm Audio Visual

3A106

RSF Europe

Maas Electro Systems

4V74

Paul Clubbe Marketing

3B102

RTI

4S60

Magenta Research

4U30

Peavey Electronics

3A111

Russound

1P18

Marshall Elect.

2E40

Peerless-AV Europe

11N65

Martin Audio

1F110

PENTACON GmbH

S

Martin Professional A/S

11D52

Percon Export S.L.U.

5R104

Matrox Electronic Systems GmbH

1G122

PeTa Bearbeitungstechnik GmbH

9B129

5U98

Philips Dynalite

Media Sprint Joachim Gulba e.K.

5R128

Philips Public Signage

MEDIALON

7P210

PhotonX

Memedia

10K146, 10K142

10K113, 1E78

Reference Laboratory srl

M Production Company

Maverick

1N40

5S99 10N135, 10N141 7W208

Picturall Ltd

9A121

Merging Technologies SA

7E196

Pinanson

6H152

Meyer Sound

1M80

PixLed

11C41

Planar Systems (Video Wall)

3A82

Micro-Star

7P220

polytouch

38

3A102, 3A100

1N100

Rise

7C180

S.Y. Electronics Ltd Sage Opto

11C51

10R120 11D58

Sahara Presentation Systems Plc

3D99

Samsung Electronics

9C111

SANYO Sales & Marketing Europe GmbH

1H50

Sat & Sound

10R124

Scala Connected Signage

10K122

Schneider Digital Schneider Kreuznach

7M218 1N40

Schnick-Schnack-Systems GmbH Schulte Elektrotechnik GmbH & Co KG

7T225 5U90

Screen Excellence

7Q190

Screen Innovations

1N40

Screen New Technologies screenFOOD Digital Signage & Multimedia Solutions ScreenLine

9C143 10K116 4S70

Sony

7H224

Unique Automation

Sopar SRL

12C73

Unitech Systems

12E91

Sound Leisure LTD

11N70

3A110

Soundtube

11E85

Universal Champion Electroacoustic Technology

SP Controls Inc.

5S88

SpeakerCraft

1N80

SpectraCal

4V72

Sedna GmbH

9A121

SpinetiX S.A.

Seeburg

7H200

spo-comm GmbH

Sennheiser

2C66, 2C80

Shanghai EASI Computer Technology Co., Ltd

11K33

Shanghai Pallas Electric Co., Ltd

9C102

Sharp Electronics Europe GmbH

11F78

Shenzhen A-OK Technology Grand Development Co.,Ltd

3C130

Shenzhen BAKO Optoelectronics Co. Ltd.

11P44, 11P42

7W210

Space 3D Solutions

Squadrat GmbH

10K120 10K142, 10K146 9A100, 9A102

Stealth Acoustics and AudioControl

5S110

Steinway Lyngdorf A/S

9B102

Stewart Audio

7V217

Stewart Filmscreen Stinova Ltd

1F30 10K139, 10K150

Streamit BV

11C78

Structured Cable Products / 3D Now

11F70

Shenzhen Chip Optech Co., Ltd

7P216

Sunfire

1N73

Shenzhen CLT Led Technology Co., Ltd.

11C36

SurgeX International

1N68

Shenzhen Createk Electronic Co., Ltd.

9B117

SVI Symetrix Inc.

7S177 1H76

URC UTREMA

1N2, 4U74

1P35 5R121

V Vaddio Vantage VBrick Systems Inc.

1F122 1M17 10Q116

Velodyne Acoustics

1P130

Verrex

12A86

VESTEL VICOM

9D141 10P130

Vidabox LLC

9B111

VidCAD

7V215

Video Furniture International

12A76

VidiTouch International

11N42

ViewSonic Europe Limited VINYL I Vioso GmbH VisionAD S.àr.l

4V18, 4V22 9A114 4U73 10K135

Shenzhen Dicolor Optoelectronics Co., Ltd.

10K137

Shenzhen Eastar Electronic Co. Ltd

11N37

T

Shenzhen Elnor Co., Ltd.

11P72

t&mSystems

7E190

Visix, Inc.

Shenzhen Gloshine Technology Co., Ltd

7T215

TAG c/o Audio SUD

11D53

VISS LIGHTING (SHENZHEN) Co., LTD

Taiden Industrial Co., Ltd.

3C115

Vistaplus Co., Ltd.

11F66

Shenzhen Hiboled Photoeletricity Co., Ltd.

11C31

5R92

Vitec

12B80

Tau Audio Solutions

11D87

Vity

1K90

Shenzhen iBoard Technology Co., Ltd.

11C85

tci GmbH

7V197

VIVATEQ GmbH

4U60

Shenzhen Infiled Electronics Co., Ltd.

7S210

TDI Group

5V127

Vivitek Corporation

4R84

Shenzhen Jonsung Electronics Technology Co., Ltd.

7C210

TeamMate

11E58

Vogel's Products

1M45

Shenzhen LAMP

11N38

Shenzhen Leyard Opto-Electronic Co., Ltd.

11E34

Shenzhen Liantronics Co., Ltd.

11C58

Technomad

Shenzhen Lightking Optoelectronics Tech Group

11P65

Tecnovision S.P.A.

Shenzhen Mansion Electronic Co., Ltd

SysComTec

Tannoy Ltd.

Tecco Techflex, Inc. Techflow

10P122

Visio-Tronic

3A83 7P195 10R130 3D144 1M14

TELETASK - Home Automation

7R170

7S170

Televic Conference

3C128

Shenzhen Mary Photoelectricity

11G38

Tendzone Digital Audio Matrix

7C178

Shenzhen Newstar Optoelectronics Co. Ltd

11K31

Teracue AG - IPTV Systems

1E80

Texas Instruments DLP

4R56

Thinklogical

1F21

TM Audio Pixelsource

1H90

Shenzhen Reach Software Technology Co., Ltd.

1E79

Shenzhen Top Technology Co., Ltd

11N44

Shenzhen Topvision Optoelectronic Technology Co., Ltd

11C55

Shenzhen Uniview Led Co., Ltd

11D38

Shenzhen Yaham Optoelectronics Co., Ltd.

11D46

Showkube

7H180

Shure Europe GmbH signagelive SignPoint Simply Reliable Software SINEW TECHNOLOGY CO., LTD Sinoscreen Ltd Sirkom Europe, S.L.

3C88 10P115 9C148 2E64 10N132 1P2 10S126

SKB Europe

7V183

Smart Home

4V36

SMART-E

5S92

SmartMetals Mounting Solutions B.V. SMS Smart Media Solutions Sommer Cable Sonance

9D129 4U24 5U110 1N57

Tonar & Allitone tonwelt GmbH

4R57 7P180

Toshiba LED Display Systems

11C90

TOTEM Acoustic

5S124

Tradefair

VisioSign A/S

11D72, 11E76, 11E77, 11F80

VOLFONI

10P142 10K142, 10K146 10S114 11D38

7Q195

VQ

12F79

VTRON

1N130

VUTEC Corporation

3D112

W Wanin Visual Technologies, ltd

11P74

Waterfall Audio

5S122

Wealleys Technology Co., Ltd.

5V118

Whirlwind

7H215

Williams Sound

6H148

WolfVision

1M11

Woop Jobs

9B131

WUXI LEXIN AV EQUIPMENT CO., LTD.

7S217

Wyrestorm Technologies

5U122

X Xantech

1N73

Triad Speakers Inc.

1P84

Xiamen Interactive Technology Co., Ltd

11C38

Tributaries

1N40

Xi'an Qingsong Technology Co. Ltd

11E66

Tridelity AG

10K123

Xilica Audio Design

7C175

Tri-Net Electronics Co. Ltd

7W204

XTA

7F170

7R185

X-Way

7S215

Tripleplay Services Ltd

11D74

trivum GmbH

7V190

Y

Trinnov Audio

TRUMEDIA with Digital Screens

10Q130

TSD Technology Co. Ltd

10S118

TTL Network

7T218

Tüchler Bühnen-& Textiltechnik GmbH

3B100

Tutondo by ATEC Srl TV One

Sonic Foundry Inc.

3A120

U

Sonos Europe BV

11H58

UNICOL

SONUS GmbH

1N110

Unilumin Group Co., Ltd.

1E62, 1E66 3C106

Yamaha Music Europe GmbH YCD Multimedia

1H6 11E70

YESCO Electronics

9A129

YODN International Inc.

5V120

Z Zaag Technology Co., Ltd

9B145

Zhuhai Lenscen Electric Co., Ltd

7S175

ZTE Corporation

12E85

10R135 11P58

Rise

39

Focusing on th

Dynamic Events, the newest addition to ISE’s pre-show Conference programme, will provide an international forum for world’s large-events design industry Very little – if anything – in the AV industry pushes the technology, – whose industry-leading titles include ‘Total Production or challenges the creativity and skills of its people, as much as International’ – the conference is aimed not only at those in the live events. While the underlying hardware and software may events industry, but those who would like to know more about it. often be the same, there are worlds of difference between a fixed 2012 being an Olympic year, the sessions will focus on the opening installation that will be commissioned when it’s finished and that and closing ceremonies of major sporting events. will remain in place for

“With the London years – and an installation Olympics 2012 playing that has to go live at a such an important part in precise moment, and that next year’s diary, the theme may well only remain for the conference will in place for a matter of focus on the ceremonies hours. For the most part, held at summer and winter Olympics,” notes fixed installations are about productivity, cost Ben Chadwick, Event Ben Chadwick, Mondiale Publishing saving, revenue generation Manager at Mondiale – while, typically, a live Publishing, “whilst also event is about spectacle drawing on experiences and entertainment. from soccer World Cups, Super Bowls, Commonwealth Games, ‘Dynamic Events’ is a new conference that will run the day Asian Games, Rio carnivals, Pan American Games, New Year’s Eve prior to ISE officially opening its doors and that will focus on the spectaculars and many more events that receive a global televised use of lighting, sound, video technology and staging in large-scale audience. This platform has been shaped to offer a diverse and entertainment environments. Created by Mondiale Publishing informative conference on an international scale.”

“Our platform has been shaped

to offer a diverse and informative

conference on an international scale”

40

Rise

he spectacular “Nearly every year there are a number of major events happening somewhere in the world,” continued Chadwick. “These events all have opening and closing ceremonies which form a huge focal point and leave a lasting impression on how the event will be remembered.”

For those not actively involved in the live events industry, the conference offers the opportunity to find out how a range of AV technologies is used in imaginative and creative ways – and how they are pushed to their limits. Lessons learned in the dynamic live events industry regularly find their way into new products and new approaches in the fixed installation market.

The one-day conference will incorporate four sessions, examining and discussing current themes aimed at both the technology and utilisation of equipment in the dynamic environment. Each session will operate as a panel discussion, allowing a wide range of different opinions and ideas to be discussed and analysed with an audience Q&A at the end of every panel. As well as a keynote speaker, a total of 16 leading panellists will lead the interactive conference.

In fact, the keynote speaker represents something of a coup for Mondiale, as it is none other that Ric Birch, who was director of ceremonies at the 2000 Sydney Olympics.

“Ric Birch is the leading authority on the production of opening and closing ceremonies through having extensive involvement in global events for the past 20 years,” notes Chadwick. “His extensive knowledge and understanding of the dynamics of organising oneoff spectaculars will provide the Dynamic Events conference with a hugely entertaining and informative platform to kick start the day.”

Other confirmed panelists read like a who’s who of the live events industry. The audio panel includes Scott Willsallen, who is director and principal consultant of Auditoria, and Gary Hardesty, chief designer and project manager of the Beijing Olympics audio systems. Moderator for the panel is Jerry Gilbert, a well known writer about the AV market. On the video panel are Lee Spencer, managing director of XL Video; Pod Bluman, project director at Bluman Associates; Ross Ashton, creative director at The Projection Studio; and Cyril Meusy, AV content producer for the Arab Games opening ceremony in Doha Qatar. The lighting panel, which will be moderated by Wayne Howell of Artistic Licence, includes Tim Dunn, lighting designer at Gearhouse South Africa; Paul Collison, broadcast lighting consultant for the Beijing Olympics; Durham Marenghi, lighting designer for the Beijing handover ceremony; and Koert Vermeulen of ACT Lighting Design, who was lighting designer for the Singapore Youth Olympics opening ceremony.

“The real strength of this conference is the list of speakers that we have and also who we are recruiting,” said Chadwick. “The focus was to get a group of speakers from around the world who have covered all the major events in some description - and I think we really have achieved that.”

“The conference is aimed at companies and individuals who are involved in major events and also international organising committees from future game,” he continued. “It will provide delegates with an exclusive insight into the production aspects and ground-breaking technology used in these one off global events, and will feature a number of engaging discussions and presentations that will describe the challenges faced in producing an event that is time-sensitive and a one-off experience which also must incorporate

cultural difference. These global events are never produced again, leaving no room for error - and will leave a lasting impression.”

“With such a strong schedule and line-up,” concludes Chadwick, “it’s no surprise that we have already received significant interest for bookings.”

Those interested in finding out more, or registering, are asked to visit www.dynamicevents.org or email info@dynamicevents.org.

0930 - Registration and Welcome refreshments 1030 - Keynote Speech: Ric Birch 1115 - Break 1130 - Audio Session Moderator - Jerry Gilbert, Writer Panellists: Gary Hardesty - Chief Designer / Project Manager for the Beijing Opening and Closing Ceremony audio systems Scott Willsallen - Audio System Designer Athens 2004 Olympic Ceremonies Chris Kennedy - Norwest Productions 1300 - Lunch 1415 - Video & Projection Session Panellists: Pod Bluman - Bluman Associates Cyril Meusy - AV Content Producer, Arab Games Opening Ceremony, Doha Qatar Ross Ashton - Pitch Projection - South Africa World Cup Closing Ceremony Lee Spencer - Managing Director XL Video 1545 - Break 1600 - Lighting Session Moderator - Wayne Howell, Artistic Licence Panellists: Durham Marenghi - Lighting Designer Beijing Handover Ceremony Paul Collison - Broadcast lighting Consultant, Beijing Olympics 2008 Tim Dunn - Lighting Designer for the 2010 FIFA World Cup Closing Ceremony, Gearhouse South Africa Koert Vermeulen - ACT Lighting Design, Lighting Designer Singapore Youth Olympics Opening Ceremony 1730 - Ends

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DiSCO fever returns to Amsterdam!

The history of advertising is a fascinating one. As an industry, and rapidly evolving markets,” continues Schwede. “Despite the it dates back thousands of years to Egypt, Greece and Rome. It fact that these markets have existed since the mid-1990s, there wasn’t until 1836, however, that the first paid-for advertising in are many unanswered questions, especially regarding sustainable newspapers appeared in France. Inevitably, the advent of radio in business cases and effective concepts. The conference will pick up the 1920s quickly saw advertising assume significant commercial on these issues and will focus on best practice, strategic background importance – and that carried through to television. In 1965, information and market figures. The program will provide a advertisers could reach 80% of Americans aged 18-49 by running balanced mix of these categories.”

TV commercials on only CBS, NBC and ABC. By 1994, the ‘big This year, the format of the DiSCO conference will be four’ networks – which now included Fox – reached a 52% prime- slightly different, in that it will see presentations alternating time audience share. By 2004, that share was down to 31%. That between the story as told by the user – focusing on the concept, issues and solutions – decline was indicative and the view of the of a change in how supplier or manufacturer society worked, and how who will provide the advertisers responded to perspective from ‘the those changes. The move other side’, looking at the from mass marketing technologies and products to the need to address that were the platform for increasingly smaller the solution. groups – and eventually, Oliver Schwede, Invidis Consulting The gradual maturation individuals – had begun. of the digital signage It has been said that the history of digital signage began in the 1970s, with VCR/ market is evidenced in the fact that the ‘one size fits all’ paradigm TV-based advertising in retail outlets. Realistically, however, as no longer applies – and individual markets have their own defining the industry we know today, it dates back to the late 1980s and characteristics as well as their own rates of growth. Beyond that, early 1990s when the company we now know as Scala developed a new technologies are appearing over the horizon that will continue to transform digital signage. system for the Commodore Amiga.

Digital signage has, then, been around for a while: but, within “There are definitely some vertical markets which are adopting the wider context of communicating with potential customers, it is digital communication faster than others,” notes Schwede. “We still relatively immature. There is still plenty to learn, and it’s that expect to have speakers from these markets with high potential. notion that sees DiSCO – the Digital Signage Conference return Furthermore, we will be benchmarking the technologies used in to ISE. A joint venture between ISE, its signage industry partner gesture control - which is a very promising technology that’s seeing Invidis Consulting and the trade association OVAB Europe, rapid adoption. We will also have a workshop covering the whole value chain of 3D digital signage. The conference will cover the DiSCO will, as it did in 2011, take place the day prior to ISE. “The timing is perfect,” smiles Oliver Schwede, senior analyst whole chain, from content creation to screen playout – and we’ll at Invidis Consulting. “Running the conference the day before ISE also have a presentation about the latest market figures on a global starts will give attendees all the important information they need scale.” so that they can ask the right questions on the show floor. The The growing use of gesture recognition, face recognition and conference educates the attendees and provides direction to find near field communication are examples of the way in which digital the right solution within the huge amount of exhibitors. It simply signage is maturing – and, according to some commentators, following the well-trodden path of other mass communications makes the visit to ISE more effective.”

“Digital signage and Digital out of Home are two dynamic media that have seen them transition from focus on the

“Hearing about successful projects will enable delegates to transfer the knowledge they’ve gained to their own situations”

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infrastructure through focus on content to focus on context.

“The DiSCO conference is all about the big picture,” says Schwede. “We will provide lots of information. Some of it will be technical, while other presentations will be purely related to business models. Attendees will get an overview about the possibilities – but, what is more important is that they have the opportunity to discuss this with people who have already accomplished digital signage projects, or with the companies who provide the tools for it. Networking is an absolutely essential part of the conference, and can deliver far more value than just reading whitepapers or articles.”

“The technology is there and it is working,” Schwede continues.

“What’s important now are the concepts and the business case which provides the return on investment. Hearing about successful projects will enable delegates to transfer the knowledge they’ve gained to their own situations.”

“Best of all,” Schwede concludes, “this is a real conference. It’s not a presentation area on the show floor in a loud environment where you can’t hear yourself think – something you can easily experience at the majority of digital signage events. DiSCO is a high quality event with high quality speakers that features opinion leaders from all across the market. For anyone who’s serious about digital signage, it’s an event not to be missed.”

To pre-register for DiSCO 2012, please visit www.disco-europe.org.

0900 Welcome Address Oliver Schwede, invidis consulting 0910 Keynote Address Oliver Schwede & Florian Rotberg, invidis consulting 0950 Emerging Technologies: Gesture Control Dr. Ulrich Leitner, Fraunhofer Heinrich Hertz Institute 1020 Engaging Customers: Interactive Retail Media Denis Zeltser, VIVID Interactive 1020-1100 Coffee Break 1100 Christie Digital presenting: Customer Success Story 1140 Broadsign presenting: Customer Success Story 1220 Iconic Digital Signage: When size matters 3M GTG 1300 - 1400 Lunch Break 1410 Harris presenting: Customer Success Story 1450 Helios Interactive presenting: Customer Success Story 1530-1550 Coffee Break 1550 Outdoor Media Centre: Digital out of Home in the UK Speaker TBC 1620 The Global Digital out of Home Market 2011/2012 Patrick Quinn, PQ Media 1720 Conference Wrap Up Adrian Cotterill, DailyDOOH

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Tomorrow’s tr After an acclaimed launch event in 2011, InfoComm International’s Future Trends Summit returns to ISE with its unique take on upcoming industry developments It doesn’t seem that long ago in the projector industry that we were telling our customers that 300 lumens was all the brightness they’d ever need for ‘lights on’ presentations – and that a resolution of 640 x 480 was more than enough for any purpose.

Who would have thought that we would be routinely installing digital cinema projectors with over seven million pixels – and that projectors would attain a brightness of 35,000 lumens?

Predicting the future is a notoriously tricky thing to do – although in the case above, it is, in theory at least, a relatively simple extrapolation over time. What is much harder to do is to identify ‘dislocatory’ technologies and products. Who, for example, would have predicted that, some day, consumers would want to take their music with them wherever they went? Sony did, and created the Walkman in 1979.

It has been said that, if you don’t think about the future, you don’t have one. For sure, every successful business devotes time to trying to predict markets, technologies, consumer behaviours and so on.

And for those businesses in the AV industry, ISE represents a perfect opportunity in the shape of InfoComm’s ‘Future Trends Summit’, which returns for a second year and occurs the day before ISE officially opens its doors.

“It is intended to be an engaging conversation about the many technologies, changes and challenges that are affecting the professional audiovisual industry today,” says Scott Wills, Director of International Education and Member Services for InfoComm International. “It will cover a wide variety of topics from the latest in displays to network bandwidth challenges to using Cloud computing and more. The Future Trends Summit promises to whet the appetite of anyone preparing to explore what the 750+ exhibitors on the ISE show floor have to offer.”

If last year’s Future Trends Summit is anything to go by, this

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year’s promises to be unmissable. As last year, for example, Electrosonic’s Robert Simpson – widely regarded as a guru on the subject of display technology, with his books on the effective use of audiovisual technology, videowalls and lighting control still regarded as definitive – will present an analysis of where display technology has come from and where it is going. Bob Snyder is expected to challenge our conception of the future of networking infrastructure. The session will also feature case studies from the Middle East showing how the future is no longer just about AV – it’s about total integration.

“Everything a building can do technologically will be captured in these seminars,” says Wills. ”In fact, the inseparable connection between the AV world and the IT professional will resonate throughout the content of the day. The programme will include discussions on the maturity of the audiovisual profession as we see the development of many performance standards and best practices that allow for the benchmarking of system installations.”

“All the future trends information, Cloud AV, fully integrated solutions will be presented to demonstrate a major theme,” he continues. “AV no longer works in isolation. Customers want it all to work together seamlessly.”

It won’t be just ‘blue skies’, however, according to Wills: the presentations are designed to deliver actionable information that can make a difference in the near term. “Attendees will learn items to look out for in the coming years and months,” he says. “We will highlight possible skills gaps and opportunities to address to be prepared for the future. Delegates will learn about future technologies and where the AV industry is headed. They will learn about upcoming standards that will impact their work in the future.”

The programme is intentionally planned for a late start of 11:00am to allow for easy travel within Europe on the morning

rends today of the Summit programme. In order to maximise the use of time, box lunches will be provided to all attendees during the short 30-minute recess. The Summit programme is scheduled to conclude by 17:00pm so that delegates can prepare for the show opening the following morning. InfoComm’s Future Trends Summit takes place in the Elicium training rooms which are above Hall 12.

Looking around the ISE halls, it’s easy to believe that those who foresaw how the economic recession, the growing sustainability agenda and the rapidly improving technology are those companies who now lead the videoconferencing market. Those who foresaw how network-centric the world would become, and how significant a technology IP would be, are those who lead in the integrated solutions space. Those who were quick to see digital technology

starting to encroach in areas that has traditionally been analogue are those with the most advanced solutions. And those who didn’t see those things coming? Chances are, they’re not at ISE. It’s too easy to look on taking time out of a busy work schedule just to think about what the future might hold as an unaffordable luxury. There is a point of view, though, that says that it’s far from a luxury – it’s a business imperative. An understanding of what the future might hold is fundamental to business planning – and, as Winston Churchill is credited with having remarked: “To fail to plan is to plan to fail.” InfoComm’s Future Trends Summit promises to be an excellent opportunity to avoid making that mistake.

To pre-register for the Future Trends Summit, please visit www.iseurope.org

FUTURE TRENDS SUMMIT 1100 - 1200 Technology Trends in High Resolution Electronic Displays

Robert Simpson Laser phosphor displays? Pico projectors? Electro-wetting? Organic LED? High resolution tiles? 4K displays?

What are the newest techniques of displaying information and what does the future hold? Join renowned display expert Robert S. Simpson, for this enlightening session covering these and many other display technologies.

Discover what level of resolution is really required for various situations and how the demand for high resolution is driving display development. The session will also review the current status of 3D displays and projection systems. Latest news from the SID symposium and industry sources will be presented. Come prepared to learn and leave better prepared for the future!

1200 - 1300 AV & IT in the Zettabyte Era

Bob Snyder As video usage increases, the average monthly IP traffic in 2014 will be equivalent to 32 million people streaming Avatar in 3D continuously for an entire month. We're racing into the next era up the evolutionary IT ladder: we're approaching the Zettabyte Era.

Which is one way of saying: video, once the exclusive realm of video specialists, is going mainstream. That changes more than just the rules of the game; it changes the game itself. Video, more and more, is becoming synonymous with IP and a part of nearly every major IT networking experience. In this presentation, Bob Snyder shares insight on how this technology shift will affect the commercial business of integration in IT and AV.

1330 - 1430 Is the Future More Standardized?

Joseph Bocchiaro III This course is intended for the audiovisual business professional involved in design, sales, and manufacturing. Participants will be informed as to the standards emerging from InfoComm and from other associations that will impact the future of audiovisual systems. These standards cover many aspects of the audiovisual industry and include Visual, Audio/ Acoustics, Systems Documentation, Control/Energy Management, and Sustainability / Intelligent Buildings.

There will be an emphasis on how embracing standards can boost business and offer a competitive edge for practitioners.

1430 - 1530 Cloud Computing and AV

David Snipp This seminar will explain what Cloud Computing means and how it will affect our day to day lives both from a consumer perspective and from a business perspective. We will then delve into it's effect on the AV industry in particular, as AV is converging with IT and Cloud Computing is set to have a devastating effect on traditional AV manufacturers, distributor and installer unless they adapt quickly and radically.

1530 - 1630 The Future of Audio Networking: Reality & Potential

Panel from PAMA PAMA, the Professional Audio Manufacturers Alliance, presents an intriguing discussion on the reality of audio networking. With a view toward the future, an expert panel of key pro-audio manufacturers take a look at the potential of technologies such as AVB and offer their insights on products, systems and control protocols that will shape the A/V installations of tomorrow.

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2012 the year we make contact

ISE Amsterdam | 2012

Everybody is talking about multichannel sales strategies. We already offer professional solutions for interactive sales and services. polytouch is available as 22” and 32” computer system (2nd gen Intel® Core™ i7 processor) using projected capacitive touch technology. Our software partner network offers interactive applications to merge the activities of branch and online business. Get in touch at the ISE and see the future of sales.

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Trade fairs and Events – Interactive product demos, info point and data gathering.

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Intel, the Intel Logo, Intel Inside, Intel Core and Core Inside are trademarks of Intel Corporation in the U.S. and / or other countries.

Highlights for 2012 As well as hosting more exhibitors over a larger area than ever before, ISE 2012 also sees many new activities taking place both on and off the show floor.

Discover just a few of them over the next seven pages…

‘Blueprint for Business Growth in the Digital Age’ Announcing ISE’s first-ever Keynote Address On Monday 30 January 2012, Gerhard Schulz, Senior VP Central Europe, Ingram Micro, will unveil his vision for how the electronic systems integration community can respond to the challenges posed by the transition from analogue to digital.

In his ‘Blueprint for Business Growth in the Digital Age’, Schulz will demonstrate how Ingram Micro, the world’s largest technology distributor, has broadened its offering to become not just a supplier of products but a valued partner to manufacturers, integrators and resellers throughout the world. The lessons learned

by Ingram, Schulz will argue, have an irresistible resonance for the audiovisual industry as it confronts a networked future.

“The convergence between AV and IT is not an event on our horizon, but a contemporary reality that will be in evidence on almost every exhibitor stand at ISE 2012,” comments Mike Blackman, Managing Director, Integrated Systems Events.

“We searched long and hard to find the right voice to articulate the threats and opportunities posed by this convergence, and believe we have found the perfect partner in Gerhard Schulz.

“Why? Because the Ingram Micro experience exactly mirrors the evolution being felt by so many AV and IT companies today – the move from front-office, volume product reselling to the provision of complete solutions that bring more and more technologies into the mix.”

Gerhard Schulz adds: “At Ingram Micro we are on a journey, evolving our business as we meet new manufacturers, add new technologies to our offering, and embrace new reseller and integrator channels. But this journey has only just begun, and we now see the emergence of a series of ‘mega-trends’ that present fantastic new opportunities for our partners.

“For this reason the subtitle of my address will be ‘From Volume to Value…and Beyond into Verticals’. I want to demonstrate to ISE attendees not just how they can add value to their business, but which markets will deliver the brightest growth prospects, and which competencies they will need to acquire in order to service those markets.”

The Keynote Address will begin at 6:00pm on 30 January, allowing delegates from ISE’s three pre-show Conferences to attend when their respective programmes have finished. The Address will be followed by an Opening Reception where attendees will have the chance to network with their peers over complimentary drinks and hors d’oeuvres.

Mike Blackman concludes: “Gerhard Schulz’s Keynote Address will go beyond technological change to address the way we will all be doing business in the years to come. As such it has relevance to every market sector served by ISE – from professional presentation and display to unified communications, live events, home automation, and energy management.

“The Address will be the perfect curtain-raiser for ISE 2012, and we look forward to staging a truly inspiring event in Amsterdam on Monday 30 January.”

Gerhard Schulz will show Keynote attendees how they can evolve their business ‘From Volume to Value…and Beyond into Verticals’

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Survival Of The Fittest

CM4PR

Introducing the all-new Niles CM Architectural Line of 4”, 7” and 8” Ceiling Mount Loudspeakers.

They’re engineered to fit—and perform—in the most difficult and challenging installation environments. In fact, they’re the fittest line of speakers we’ve ever created —designed to satisfy the needs of installers, builders, interior designers, and architects who understand that consumers want their audiophile quality sound to be heard but never seen.

They Fit Your Plan We’ve designed a wide range of products to address any budget.

But whether it’s a speaker designed primarily for background listening applications or one for high definition home theater systems, you can always count on Niles quality and performance regardless of price.

CM7SD

They Fit Architecturally Challenged Spaces Our revolutionary 4” rear wave enclosure speakers (CM4PR) gives you consistent reliable acoustic performance, in tight places regardless of the installation location and the CM7SD can be installed in as little as 2-1/8” of space. Both models offer the ultimate in flexibility and performance.

They Fit In Any Weather Although designed primarily for indoor applications, these speakers can stand up to moisture from bathrooms, spas, or even under eaves outside the home year round.

They Fit The Same Size Hole Cutouts All our 7” and 8” speakers will fit in the same size hole giving you an easyvopportunity to upgrade in the future.

They Fit The Needs of Audiophiles Whether you’re a casual listener or audiophile, you will love the sound that comes from these speakers. They are precision voiced with a wide frequency range and the kind of power output that customers have come to expect from Niles.

For more information email us at: internationalsales@theavcgroup.com or visit www.nilesaudio.com See us at ISE 2012|Stand #1N73 ©2011 The AVC Group, LLC. All Rights Reserved.

They Fit Your Design Sense.

Every speaker includes an Ultra-Low-Profile round grille.

Or you can order an optional square grille. Both styles magnetically attach for a seamless fit on any wall or ceiling. All grilles are weather resistant aluminum and can be painted to match any décor.

Getting 3D into perspective…at the ISE 3D Theatre 3D or not 3D? That is likely to be a question on the minds of many There is widespread agreement that there are applications and ISE visitors. Yes, 3D movies can be fun – and, when the technology environments where 3D delivers unquestionable benefits. A recent is used appropriately, can enhance the cinema-going experience. study sponsored by Texas Instruments, for example, demonstrated 3D television at home is also, potentially, a compelling concept. that the use of 3D projection in the classroom increased student engagement, concentration and test scores.

But for professional audiovisual applications?

The majority of projectors now being shipped And anyway: sitting in the cinema or at home to schools are, as a minimum, 3D-ready. wearing strange glasses is one thing – but in Other applications, such as CAD/CAM, a business meeting? Walking down the street? medicine and virtual reality, are also obvious For those wanting to find out exactly beneficiaries of 3D technology. what’s going on in the world of 3D – is it

But Möhr believes 3D will become a technology I need to understand? Is it a significantly more pervasive across an even business opportunity? – ISE is again hosting wider spectrum of applications. “Seeing, the 3D Theatre. As in 2011, visitors will have working and acting in 3D makes a lot of the opportunity to take in a mix of showreel sense,” he says, “because by working with material, showing what 3D is capable of images that are more realistic, “Seeing in in a broad range of environments, and presentations from 3D industry insiders who 3D” – S3D – makes our perception more will talk about the technology, the content real, our engagement deeper, our attention and the applications. more focused. When those things happen, “3D is a fast-moving market,” notes we become more efficient, more productive.”

Consultant Lutz Möhr has seen 3D Lutz Möhr of 3D-CC, the 3D Competence And Möhr concludes: “No integrator quality rising – and prices falling – since ISE 2011 Centre, which is co-ordinating the 3D or software provider should miss the opportunity to profit from a technology that Theatre programme for ISE. “Since ISE will, without question, become ubiquitous,” last year, we’ve seen more 3D devices come to market, including mobile devices such as tablets and smart he says. “It could soon become a critical competitive factor. And phones. We’ve seen 3D image quality improve substantially – and there’s no better place to begin to understand, and leverage, that we’ve seen prices coming down. What was true last year is not opportunity than at ISE’s 3D Theatre.” necessarily true this year – which is why I’d encourage visitors to www.3dcc.eu find out more.”

AV User Group returns to ISE – with three times as many members!

The UK-based AV User Group (AVUG) is a thriving community of over 100 AV professionals from a broad range of end user environments – and this year, as previously, it will be holding its regular meeting on the day prior to ISE. Evidence of the growing significance of ISE as a ‘must visit’ show is the fact that, for the ISE 2012 meeting, almost three times as many AVUG members will attend compared with 2011.

“The primary reason we hold this meeting is that many of our members attend ISE, as it has become the most important AV show on the calendar within easy reach and is well represented by the manufacturers and distributors,” says Owen Ellis, chairman of the AV User Group.

“And,” continues Ellis, “as so many of our sponsors have stands at the show, we invite them to present at our pre-show meeting to let us know what they are exhibiting, as many of them now use ISE to launch product.”

That opportunity to get information early – which is often key to the AV strategic planning of many end user organisations – is one of the important benefits of AVUG membership, as meetings are often attended by sponsors who include many of the industry’s highest profile names.

“The AVUG provides many benefits to the end user,” notes

Ellis. “Networking with peers and hearing case studies from other members on recent projects is one. Access to some of our manufacturer sponsors’ longer-term roadmaps and the leverage to impact what they develop is another. A third is our online discussion forum for advice from other members via our website.

Yet another is sponsored trips like this one to ISE and other industry events. And then there’s member discussions about integration and consulting services.”

“Last but not least,” smiles Ellis, “there’s the network drinks which follow each of our quarterly meetings, where all our current sponsors and members get together.” www.avusergroup.com

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Unified Communications: a new hall for a ne Any market that is projected to grow at around 15% per year – reaching a value of some $4.3 billion worldwide by 2014 – is, by definition, a significant market. In Europe, according to Frost and Sullivan, growth has exceeded even this figure, at 20%, with a market value now in excess of $500 million.

The market in question is videoconferencing. There are now said to be over a million videoconferencing end points installed across the globe. That’s no surprise. The combination of the need for business to reduce its costs while improving its environmental credentials, the growing wish of many workers to become home-based, together with improvements in videoconferencing technology have made it a compelling proposition: as a business investment, it is one that is widely agreed to pay for itself in short order.

But as anyone who follows the market is only too well aware, videoconferencing is only one piece of the jigsaw. It is now part of a much larger industry that includes telepresence systems and, more recently, what is widely being called unified communications.

If there is a downside to such a vibrant, dynamic and fastmoving market, it’s that it can be difficult to stay abreast of the latest developments – and that’s where the IMCCA (Interactive Multimedia & Collaborative Communications Alliance) comes in. The IMCCA is a non-profit industry association resolved to strengthen and grow the overall unified conferencing and communications market by providing impartial information and education about people-to-people communication and collaboration technology and applications.

For the sixth consecutive year, the IMCCA will be participating as an exhibitor at ISE. “As our membership base expands to become more international in flavour, it is essential that we showcase

our industry globally,” says Carol Zelkin, executive director of the IMCCA. “Our participation also provides our international members with an opportunity for speaking engagements, to join panel discussions and a dedicated area within the ISE trade show to exhibit their offerings.”

The highlights of the program the IMCCA is planning for its dedicted theatre in Hall 12 (ISE’s new Unified Communications Hall) include the ability for attendees to gather succinct information on the collaborative conferencing space in one venue. Sessions will focus on issues that are of concern to all organisations today, including mobility, cloud computing, the convergence of IT and AV, and an overall understanding of unified communications (UC) and collaborative conferencing. Users will also obtain an update on the latest in telepresence and HD offerings and applications.

“Both mobile and cloud computing developments have been on the horizon for quite some time but as we move into 2012 and beyond, they have the potential to become mainstream business tools,” notes Zelkin. “Visual communication has moved beyond the desktop and board room and these technologies will help to lay the groundwork for further technology and application development.”

“The continued economic situation will encourage many businesses to look at alternative communication solutions that offer quality, value and ROI,” she continues. “Collaborative/ visual communication offers solutions to address many of these issues with proven market acceptance.”

Developing an understanding of what unified communications is really all about is likely to be of interest to many at ISE. Some define it as a fully collaborative workspace available on any device in any place. Others have called it the full integration of multiple communications channels from mobile devices to

New technologies extend the meeting-room and desktop video communication experience to mobile workers’ tablets and smartphones (photo courtesy LifeSize)

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ew era at ISE 2012 desktop tools. Still others have described it as an evolving set of technologies that brings people, technology and information together in a way that optimises real-time collaborative communication by providing a consistent unified user interface and user experience across multiple devices and regardless of location.

What is also compelling about developments in the people-to-people communication and collaboration market is that it sees the convergence of many leading edge audiovisual technologies – as well as trends in the market. Increasingly, it takes advantage of high definition displays: a goal of telepresence is that participants feel as if they are physically present in a meeting. 3D has significant potential in the collaboration market – not only to allow, for example, the detailed analysis of a design, but also for virtual speakers to appear as if they are physically present in the location. The market has also been a driver for developments in digital audio.

Beyond that, the unified communications market is at the forefront of the increasing integration of AV with IT, and its growing reliance on the network. This has led to a focus on interoperability and standards, a focus that is beginning to permeate the entire AV industry.

There is, then, much to learn – and the Unified Communications Hall at ISE, and particularly the sessions organised by the IMCCA, is the place to learn it. Despite the many attractions and advantages of videoconferencing, when it comes to ISE and the sessions organised by the IMCCA - you just have to be there… www.imcca.org

Mobile communication: the end-user experience A panel discussion at the IMCCA Theatre, presented

by UC News ISE 2012 will witness the start of the mobile revolution in video communications, with solutions on view from most of the major manufacturers. UC News, the specialist publication for the Unified Communications (UC) sector, has partnered with ISE 2012 to present end-user insights into the introduction of mobile video into some leading European enterprises.

Mobile is the next step for video communications, which the last ten years have seen migrate from the conference room to the desktop, and now to handheld devices including tablets and smartphones. In the emerging model for video communication, end-users want to use their own iOS, Android or Windows Phone devices to make and receive video calls or to collaborate with colleagues. Manufacturers active in the UC space are in a race to port their room-based and desktop technologies to the commonly used mobile operating systems.

The prize for the winners is considerable. According to Frost & Sullivan, shipments of tablets into the enterprise market are expected to reach more than 49 million in 2015 and support for video collaboration on these devices has become a key customer requirement. While IT budgets remain flat or increase only marginally, at present, statistics from Nemertes Research show more than 43% of organisations report a double-digit increase in mobility budgets.

“Mobility is a key consideration for any unified communications strategy, and the demand for mobile video is rapidly growing as well,” says Irwin Lazar, vice president and service director at Nemertes. “IT buyers continually cite interoperability as their primary challenge in delivering an integrated voice, video, and content solution.”

The combination of enabling technologies, changes in working practices and the drive towards greater productivity has created a perfect storm for mobile video. The solutions are starting to appear, but with a technology so new there is a limited body of knowledge about how to implement mobile video communication as part of a UC strategy.

‘Mobile communication: the end-user experience’ will be a forum in which end-user organisations, from both the private and public sector, that have already started out on their mobile video communication initiatives will share their experiences.

Participating organisations will include the international energy-efficiency specialists Centrotec Sustainable AG, Kadaster, the Dutch Land Registry Office, and a leading international consultancy firm will describe their mobile VC strategies, the rationale behind solution choice and the issues surrounding implementation.

Session details: Date / time: 14.00 Monday 31 January 2012 Location: IMCCA Theatre, Hall 12 (Unified Communications Hall)

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Photo: Thomas Vitzthum

30 January, 2012

Amsterdam RAI, NL

• Class-leading debate, information, and thought leadership for the digital place-based media industry.

• Co-located at ISE 2012: Europe’s largest single assemblage of digital signage technology.

• DiSCO 2012 – THE digital signage conference.

• ‘DiSCOver’ more: www.disco-europe.org

HDBaseT Alliance makes ISE debut The concept of ‘triple’ play – the provision of Internet access, television and phone over a single broadband connection - has been around the telecommunications industry for a decade. When wireless was added, it became quadruple play. But the AV industry is going one better with 5Play – or at least, it will if the HDBaseT Alliance achieves its goals.

5Play sees the convergence of uncompressed full HD digital video, audio, 100BaseT Ethernet, power over cable and various control signals via a single Ethernet cable, obviating the need for the pile of spaghettilike cabling that bedevils many homes and businesses.

“It is,” says Micha Risling, marketing committee chair of the HDBaseT Alliance, the organisation behind 5Play, “the only technology that enables long-reach wired connectivity up to 100 meters for uncompressed full HD multimedia content and up to 100 watts of charging power via a single cable.”

Founded in June 2010 by LG Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens Semiconductor, the HDBaseT Alliance now has over thirty members including the likes of AMX, Crestron and Kramer. It exists to develop and promote a technical standard for the technology.

This will be the HDBaseT Alliance’s first appearance at ISE. “Initially, the

HDBaseT Alliance has targeted Korea, showcase the HDBaseT whole-home Japan and the U.S. as early adopters,” notes networking concept with a prototype of an Risling. “As technical adoption continues, HDBaseT enabled switch. This switch will the Alliance is expanding to promote connect to various sources – for example, HDBaseT technology in additional laptop, gaming console and so on – and geographical landscapes – several displays via HDBaseT including Europe. The Alliance and HDMI connections. One of recognises the potential for the sources will be a prototype of HDBaseT technology within an HDBaseT camera, the European market and ISE demonstrating a new use case for 2012 is a great opportunity to HDBaseT as well as an meet with key influencers within HDBaseT input interface to the the industry.” switch. A smartphone or tablet Although relatively young Risling: ISE is a will serve as the control point to by industry standards, there are great opportunity the HDBaseT switch, providing meet with key already products available from to a user interface for switching, influencers Alliance member companies source selection and control.” that feature HDBaseT Risling says that he is looking technology, and a selection of these will be forward to meeting installers, on show at the Alliance’s ISE stand. manufacturers, distributors, dealers, “Booth visitors will have the contractors and consultants from a broad opportunity to see several technology use cross section of the AV industry including case demonstrations and meet with digital signage, projectors, surveillance Alliance and member company cameras, education and hospitality. representatives,” says Risling. “There will It is, of course, early days. However, be two separate demonstrations. The first the potential of the technology and the will showcase an HDBaseT home theatre HDBaseT standard is unquestionably installation and highlight the HDBaseT exciting. For ISE visitors looking to multi-room AVR concept.

This understand what the future might bring, demonstration will centre around a the HDBaseT stand (7K210) looks like a prototype HDBaseT Single Wire TV ‘must visit’ destination. (including power) connected to two media players via a multi-zone AV receiver. www.hdbaset.org The second demonstration will

Welcome return: ISCE continues its push into Europe After exhibiting at ISE for the first “It is a surprise that there is no real time in 2011, the Institute of Sound equivalent body for professional and Communications Engineers sound system engineers in most (ISCE) is returning to Amsterdam in other countries, but ISCE is open to 2012 and will be located on Stand all and is well able to promote 7E214. Founded in 1948 technical excellence and and headquartered in support professional the UK, the Institute is engineers wherever they active in many areas may be. including training,

The Institute intends standards development, to extend its range of and the broader certified training courses promotion of the in 2012 and to obtain importance of wellrelevant third-party engineered audio in endorsement of their Wigmore: promoting public spaces. quality and relevance.

An engineers wherever “ISCE is excited to they may be industry-wide Newsletter return to ISE, in view of will be available to the the great interest shown industry and indeed to all by sound system experts outside UK who have an interest in technically in the prospect of increased activity excellent sound systems.”

by ISCE in Continental Europe,” A further advance is a scheme comments Ros Wigmore, of the ISCE. whereby owners and users of audio-

frequency induction-loop systems (AFILS) that are defective or whose performance is not as good as required, can obtain a technical survey and a recommendation for remedial action from a qualified ISCE member at a supportable cost.

Wigmore concludes: “ISCE also hopes to extend its training courses to venues outside UK. The presenters will either travel to venues or train groups of local presenters to deliver the courses. We believe that our participation at ISE will help to drive this process, and look forward to meeting both existing and new members in Amsterdam.” www.isce.org.uk

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Collaboration Summit returns to Amsterdam Although it’s not being held on-site at the RAI this year, the Collaboration Summit – organised by Wainhouse Research – will again provide a compelling reason for ISE visitors to arrive in Amsterdam a day early.

“We’ve detected what we believe is a strong wind of change blowing through the collaborative communications industry – changes that may affect strategic thinking in the enterprise,” says Andrew Davis, senior partner at Wainhouse Research. “The opening presentation at the Collaboration Summit will provide delegates with an overview of the state of the market as well as essential advice for those responsible for the deployment and management of visual communications in all sizes of organisation.”

This is the eighth year that the Collaboration Summit has been presented and, as previously, it will provide attendees with the opportunity to learn from and interact with industry experts, technology leaders, Wainhouse Research analysts, and fellow conferencing and collaboration users and IT managers. The two-day programme is devoted to exploring all aspects of collaboration products and services, the benefits provided, and the deployment challenges ahead.

“There are so many reasons that those involved in collaborative communications should attend,” smiles Davis. “We’ll have no fewer than four of our senior analysts in attendance, and I can promise you that their presentations will pull no punches. We’ll be giving

significant coverage to the impact of the Cloud, and what that means for visual communications and other collaborative solutions. There will also be focus on how users are driving mobile technologies into the workplace, and what this means for an organisation. All this will be set against a backdrop of the latest developments in the market.”

“But it’s not just about markets and technologies,” he adds. “We’ll have real users there, and there will be presentations that discuss how to drive business transformation through visual collaboration, on demand and unified communications solutions, as well as on how uncertainty about deployment models can be replaced with clear strategic thinking.”

The Wainhouse Research Collaboration Summit takes place at the NH Barbizon Palace Hotel, Amsterdam on 30-31 January. www.wainhouse.com

WAINHOUSE RESEARCH

COLLABORATION

SUMMIT 2012 Amsterdam

PAMA to host first ISE meeting PAMA, the Professional Audio Manufacturers Alliance, is the collective voice and forum for the leading manufacturers of professional audio products - and in 2012, the Alliance is convening at ISE in Amsterdam.

“Generally, PAMA meetings are all held in conjunction with a show where many of our members are exhibiting and we had several good meetings at ProLight+Sound,” says Duffy Wilbert, CTS, CAE, executive director of PAMA. “However, as we began to plan for 2012, the members acknowledged that ISE has become an important show for pro audio, bringing the right audience for our members, and is a show where PAMA members can both do business and come together as a group.”

PAMA’s membership includes many of the audio industry’s highestprofile names, including Bosch, Bose, Harman, Meyer, Sennheiser, Shure and many others. What does PAMA bring to them?

“PAMA’s mission is to be the collective voice and forum for these and other senior executives of the leading manufacturers of professional audio products,” responds Wilbert. “PAMA provides a forum to not only discuss the issues, policies and trends in the industry but also provides our members with business decision market research, both internal to the industry and externally about pro audio’s customers. PAMA also monitors government policies and standards that impact their business, providing a common Wiki for members to define and challenge the issues around those policies and standards.”

“Bottom line,” Wilbert says, “is that PAMA is all about

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promoting and advocating for the pro audio industry. The more members we have, the richer and more valuable the conversation, research and results.”

While PAMA meetings are normally for member companies only, Wilbert is happy for pro audio companies to contact him on duffywilbert@pamalliance.org if they’re interested in attending the ISE session.

PAMA will also be represented at the InfoComm Future Trends Summit (see pages 44-45). “That should be very interesting,” says Wilbert. “The basis of the PAMA group is audio networking – but the future of interoperability includes many other disciplines, and that will be central to the discussion. The PAMA panel will a look at the potential of technologies such as AVB – but certainly not limited to AVB - and offer their insights into products, systems and control protocols that will shape the AV installations of tomorrow.”

“You can expect consensus,” Wilbert smiles, “but you can also expect some differences of opinion.” www.pamalliance.org

ISE visitors can make the KNX connection Last year at ISE, its association had 215 members. Today, that number stands at nearly 250. Close to 100,000 people subscribe to the association’s bi-annual journal. Over 7,000 commercial products are now available that feature the technology. Industry standards may come and go, but KNX looks to be on a very positive upward path – and will once again be represented at ISE by the KNX Association.

“One of the many things that makes KNX special is that, thanks to our certification scheme involving thirdparty test labs, products that feature the KNX standard are guaranteed to be interoperable,” says Joost Demarest, director of the KNX Association. “That means not just interoperability between one manufacturer’s KNX product and another – but also between KNX products from different application domains.”

“The impact and benefit of that are clear,” he continues. “The user has a wide choice of many products from many vendors that can be combined together to a flexible and extendable smart-home installation.”

The Association is always on the lookout for new members. “Regardless of the type of membership, becoming a member first and foremost allows a manufacturer to show that they are part of this worldwide community of providers of KNX solutions,” says Demarest. “As a licensee, a manufacturer can moreover become a contractual partner of the KNX IPR License Agreement, giving them access to any patents of fellow

member companies that may exist on the KNX technology as described in the KNX standard. They can then use these patents free of charge in products, if these are submitted to the KNX certification scheme for products.”

Historically, KNX has perhaps been most associated with its applications in energy management – a topic close to the heart of many potential customers, both residential and commercial. “KNX can control many applications in homes and buildings,” points out Demarest. “It has already been extensively used to minimise energy costs such as lighting, sun shading and, last but not least, heating, ventilation and air-conditioning. It can also be used for load shedding: on the many KNX displays that are available, the customer can easily monitor not only the evolution of their energy consumption but can also – thanks to KNX energy actuators – find the source of a possible increase of consumption.”

But, argues Demarest, KNX is about much more than just energy management. “Think of it as a highly intelligent superglue that enables all kinds of applications to be combined in a smart home,” he says, “including audiovisual applications. We’re hoping that ISE visitors will come to our stand (7V197) to find out for themselves about the wide variety of fields of application to which KNX can be applied.” www.knx.org

AVnu Alliance continues to thrive Any initiative within the audiovisual industry to deliver a better end user experience is an initiative to be welcomed.

Delivering that better experience is the goal of the AVnu Alliance, an organisation formed to promote understanding and adoption of the AVB (Audio Video Bridging) standards which will, their proponents claim, bring substantially superior AV streaming to the industry.

A mark of the success of the AVnu Alliance is that, this year, its ISE stand (7Q220) will be larger than last year – indicative of an increased industry awareness and interest that is reflected in the fact that, in the intervening year, AVnu’s membership has grown from 29 companies to 40.

“And,” points out Lee Minich, chair of the AVnu Alliance Marketing Work Group, “it’s important to note that those 40 members are parent companies. If you take members, for example, like Bosch, Harman, LOUD Technologies and TC Group, that’s four members – but collectively, they represent more than 20 AV brands.”

AVB has moved rapidly, and all of the IEEE AVB standards – with the exception of IEEE 1722.1, which is in its final stage – are now finalised and published. Minich points out that AVB is seeing growing adoption not just in the AV market, but in other markets such as automotive.

“Many of the so-called ‘standards’ in the industry are actually what I'd classify as proprietary protocols,” Minich says. “If the technology is only available from a single source, then it is proprietary. AVB is different in that there are large number solution providers – chip

manufacturers, software vendors and so on - that are providing a broad range of technology options. “Many of the so-called ‘standards’ in the industry are actually what I'd classify as proprietary protocols,” he says. “If the technology is only available from a single source, then it is proprietary. AVB is different in that there are large number solution providers – chip manufacturers, software vendors and so on – that are providing a broad range of technology options. What this means for manufacturers, and ultimately end users, is that the appropriate AVB implementation can be used for the appropriate application: for example, microphone implementation vs. a mega-channel DSP matrix solution.”

“In the early days of AVnu Alliance, we were working hard to promote general education about AVB technology itself,” continues Minich. “We are now to the point with a number of large manufacturers with AVB product announcements, the fundamental work of AVnu in the AV industry is to educate as to the value and importance of AVnu certified AVB products – so we will be featuring educational programmes at our ISE pavilion throughout the show, reinforcing the larger role AVnu plays in assuring interoperable member equipment, in addition to continuing to provide information about the underlying AVB technology.”

www.avnu.org

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A one-stop shop for education For the first time at ISE 2012, InfoComm International and CEDIA will be operating a combined Education Zone, bringing new benefits to attendees looking to enhance their skill set during the show

InfoComm Academy: something for everyone Anyone who started in the computer industry back in, say, the is open. The length of all seminars has been shortened from 90 1970s, would have known about assembly languages, COBOL, minutes to 60 minutes per session to allow attendees to get back Algol and Fortran. They’d know how to load programs from on the show floor more quickly. punched cards or punched paper tape. They would know the “All of the seminar topics are new this year,” notes Wills. importance of “halt, reset, load” , and what a bootstrap was – and “Sessions will enable professionals to do their jobs better today, they’d have suffered a stack overflow at first hand. They might be with many aimed at the future with topics such as the latest in able to rewire a backplane. And they’d be proud of their ability to signal transport, fully-integrated communities of the future and write an entire multi-user accounting system that would occupy AV streaming.”

Other seminar topics include technology trends and high less than 4K of memory.

How much use is that experience, that knowledge – those skills resolution electronic displays: AV and IT in the zettabyte era; – worth to that person today? The answer, of course, is “absolutely Cloud computing and AV; and global sustainability standards and nothing”. The example is an extreme one: inevitably, a lot has the audiovisual perspective. changed in the last 30-40 years – and nowhere has it changed InfoComm Academy classes will address some of the biggest faster than in the technology industry. The point is, of course, that issues in audiovisual communications, audio, smart building what we learned ten years ago, five years ago – last year – is of technology, digital signage and more. Particularly timely is a diminishing value to us: education and training, especially in an class on InfoComm’s new projected image standard, ‘ANSI / INFOCOMM 3M-2011 Projected Image System Contrast Ratio. industry as fast-moving as this one, are an ongoing requirement.

And that’s where organisations like InfoComm come in. It is being taught by Greg Jeffreys, founder director of Paradigm AV. InfoComm International’s audiovisual education and training is In addition, he is a specialist consultant advising on and assessing available globally — for beginning techs to experienced executives projected image quality. In 2002, Jeffreys wrote the module on projected displays for and anyone interested Manchester’s UMIST in learning more University post-graduate about the ins and MSc on Sustainable outs of audiovisual Electrical Building communication. The Design. A founding InfoComm Academy member of InfoComm’s has become a regular Projected Image feature of ISE. Performance Standard “The purpose of the Scott Wills, InfoComm International committee, this is a class InfoComm Academy is that promises to be both to educate people on the hottest concepts in the AV industry from audio to display to digital entertaining and thought-provoking signage,” says Scott Wills, Director of International Education In addition to industry training, InfoComm will be offering and Member Services for InfoComm International. “There are opportunities to prepare for and take InfoComm certification technical, business, end-user sessions, so there is something for exams. InfoComm’s Certified Technology Specialist credentials are everyone. These will allow attendees to make better decisions the only ANSI-accredited ISO/IEC 17024 credentials in the AV in their businesses. The technical audience would include industry, and demonstrates that the holder has the qualifications designers, consultants, integrators. The business audience would for the job. Testing will be available onsite in room D303, only be managers, business leaders, project leads, sales and marketing steps away from the show floor. All three exams – CTS, CTS-D professionals. End-users are facility managers and education and CTS-I – are available.“Achieving CTS (Certified Technology Specialist), CTS-D (Design), or CTS-I (Installation) designation professionals.”

InfoComm Academy sessions occur on the days when ISE shows the world that you have the know-how to get the job done

“All of our seminar topics are new this year, with topics such as the latest in signal transport, the fully integrated communities of the future, and AV streaming.”

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Education

zone powered by

All InfoComm sessions have been reduced in length from 90 to 60 minutes, allowing attendees to get back to the show floor more quickly

right,” smiles Wills. “It improves the career prospects of those who hold it – and provides competitive advantage to companies whose people have achieved it.”

Matthew Cordner, CTS, from Absolute Technologies, took his test last year. “As an annual ISE attendee, being able to take the CTS exam onsite made my overall return on investment in ISE even higher than previous years,” he said. “I am proud to have earned this international credential to prove my knowledge in AV, undoubtedly benefitting Absolute Technologies and my career.”

Availability for onsite testing is limited, notes Wills, and is on a first-come, first-served basis. “On-site registration will be available - space permitting - but to guarantee your ability to test advanced registration is strongly encouraged,” he adds. “When making your reservation, please be sure that your certification exam time does not interfere with any training or other activities that you have signed up for at ISE. InfoComm will not be able to issue refunds

resulting from double-booking.”

It is unfortunately the case that, during times of economic hardship when budgets are being cut to the bone, education and training are often the first to fall by the wayside. Like marketing communications, all too many business leaders see it as a cost rather than as an investment. But as Derek Bok, one time president of Harvard University, famously said: “If you think education is expensive – try ignorance”. For AV professionals, an ongoing commitment to training and education should be considered to be non-optional.

Those interested in registering for the CTS exam should do so via www.pearsonvue.com/infocomm/ise/.

InfoComm education sessions at ISE 2012 31 Jan 2012 1130 - 1230 Advanced Fibre Optic Design Principles Edgard Naim, CTS-D Many AV systems rely on fibre optic technology for secure transmission of data, error-free delivery of content, and signal integrity over extremely long distances. In the Advanced Fibre Optic Design Principles course, you will enhance your knowledge of critical system design techniques utilizing fibre technology.

The course teaches you how to calculate a system's optical loss budget and design the system within this budget. You will gain a thorough understanding of how both digital and analogue AV signals can be transmitted with pixel for pixel quality at distances up to 30 kilometres. This course will provide you with the knowledge to successfully design cutting-edge fibre technology into new or existing AV systems.

1130 - 1230 Audiovisual Standards in Business and Practice Joseph Bocchiaro III This course is intended for the audiovisual business professional involved in design, sales, and technical operations. Performance Standards are new to the AV Industry, and their implementation implies a strategy for every firm. This requires attention from both the technical and business perspectives. This seminar will review the current and future InfoComm standards as a basis for system design, production, sales, and support. How audiovisual standards benefit clients and their projects will be discussed. Participants will be engaged in exploring how the audiovisual profession can be elevated by encouraging standards adoption throughout the architectural design and construction professions and by participating in standards development.

1130 - 1230 AVB: The future of standards-based AV networking Jerry Placken & John McMahon This presentation will explore the role of the IEEE 802.1 Audio/Video Bridging [AVB] Standards in the professional AV industry, and will include an in-depth explanation of AVB and related IEEE standards. Advantages of an open-source, non-proprietary networking technology will be discussed, as well as the role of silicon makers to ensure a cost-effective solution and the critical role a compliance program will play to ensure interoperability of AVB devices. The session will look at how high quality audio can be sent over Ethernet with extremely low latency.

Attendees will be introduced to the IEEE AVB standard for networking audio and video and will learn how this development will change the way systems are designed, installed, and implemented.

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31 Jan 2012 – Continued from previous page 1300 - 1400 BIM: How Building Information Modelling WILL Impact Your Workflow Dr. Walter P. Black A quiet revolution is taking place in architecture and construction that fundamentally alters the fabric of the audiovisual design and integration business.

This revolution is the increased utilization of Building Information Modelling (BIM) in the design, build and maintenance of constructed facilities. Modelling allows designers to view the building and its contents from any angle, revealing potential problems at early stages so correction occurs before integration. BIM impacts Green analysis and becomes a vehicle for facility installation and future maintenance. This workshop focuses on how BIM changes integrator workflow and provides guidelines through using BIM or working with BIM consultants.

1300 - 1400 Digital Signage Adoption by Universities Steven Keith Platt Universities globally are rapidly adopting digital communication networks. In this session, we will cover the who (examples), and why (rationale behind adoption). We will discuss our recent Research Report, Communication Effectiveness in Higher Education, which details the use of both traditional and new media channels by college administrators to communicate with students, faculty and staff. We will also discuss our current research project, Measurement Model to Determine the Value Derived From a University Digital Signage Network. Finally, emerging technologies and applications, with a focus on OptiPortals, will be presented.

1300 - 1400 Facility Manager's Survival Guide for AV and Acoustics Ian D. Harris, CTS-D, C.Eng, BSc(Eng) An introduction to the most pressing AudioVisual issues encountered by those involved in facility-management. Need-to-know baseinformation to enable evaluation of AV scenarios and judgement of others AV proposals. Handout with handy data for later reference. A fast-track introduction to Acoustic issues which directly impact the success of an AV installation.

1430 - 1530 How to Specify AV Systems Correctly: What to ask the customer Conrad D. Andrews & Michael H. Weckesser Time and again I come across systems that have been badly specified and where the person who has spoken to the customer hasnt asked the right questions about how the customer wants the system to work etc. This seminar would need to be focused on the Q&A techniques needed to establish exactly what the customer wants and to understand the technology required to deliver that same system.

1430 - 1530 Image, Sound and Connectivity: Why the systems integrator will never be out of work John Lockwood, CTS-D

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Over the past five years there has been a growing concern that the AV/IT convergence heralds a potential decline in the AV integration market. Convergence does mean IT departments will have much greater steer on what happens where, however, it also means project management and integration become more essential than ever. We will discuss trends in office space design from over the last two years with interior architects to argue that, although the technology is evolving, the need for purposefully-built collaboration spaces, and their integrators, is on the rise.

correctly timed and synchronized audio and video samples, dealing with many channels (increasing bandwidth), and aiming for standardization (IEEE AVB, AVNu and IETF).

This seminar will examine the trends and challenges facing the market to help shape expectations and prepare for the future.

1600 - 1700 Introduction to 3D Video and HDMI 1.4a: Demystifying the latest buzz words Neta Lempert 3D video is stirring the entire AV world. HDMI 1.4a supports the latest 3D formats. In this session we will overview the history of 3D images and videos and explain how modern 3D video systems work. We will also discuss compatibility of existing AV products with 3D formats and how to build 3D ready AV systems.

1600 - 1700 Low Voltage Audio Systems: Raising the Bar Miguel Lourtie Low voltage audio systems have been a mainstay of the installation and integrator world for as long as most can remember.

These distributed, low profile systems are prevalent in all types of applications from boardrooms, hotels, convention centres, airports, and beyond. Nearly every public facility has the need for these low voltage systems to handle announcements, background music, and public address.

However, despite the prevalence of this application, there is a general acceptance that these systems are functional, but of low quality. Recently this acceptance has been challenged by system designers and integrators who see the potential to raise the bar and push toward higher quality designs employing low voltage systems that rival the performance previously only expected of systems for reproducing high-quality audio and critical listening. In this presentation we will explore a variety of designs and installations that challenge the notion that low voltage systems are incapable of reproducing high-quality audio and demonstrate that, with the tools available today for design, measurement, and optimization, the expectation for high-quality installations utilizing low voltage systems can and should be much higher.

1600 - 1700 Trends, Challenges and Expectations for Signal Transport and System Control in the AV Market Anton Thielen, B Eng Signal transport and system control are changing rapidly in the AV Market today.

Regarding system control, trends show us that the focus will be on remote control and monitoring of audio, video, and audio/video systems to manage a large range of devices and with multivendor compatibility. For signal transport the challenges are many including the exchange of digital audio and video streams over Ethernet networks, delivering

1 Feb 2012 1000 - 1100 Is Digital Signage Losing its Impact? Tips for content, placement, and available technologies so your message is not lost in the crowd Jason Litt With AV becoming more and more a standard feature in our daily lives, from digital signage on trains and busses through to shopping malls and roadsides, are displays losing their impact? Prysm's Director of Design Management Jason Litt looks at what it takes in this modern world to get noticed by using technology platforms that allow designers and architects to get creative. Whilst looking into the future of the display industry, well discuss the technologies available now and the possibilities of tomorrow across the breadth of the AV industry, including typical uses of each technology, general factors to consider, Green features, and how you may employ these technologies to creatively convey your message.

1000 - 1100 Mounting Best Practices: Save time and do it safely Mike Moon, CTS This interactive hour-long seminar will cover best practices in the installation and specification of mounting and Pro AV Rack solutions, with a survey of new products being offered by vendors across the breadth of the AV market. Well discuss some standards and regulations pertinent to mounting, address common safety concerns, and identify what to look out for when installing mounts. Attendees will leave the seminar better prepared to specify and install various mounting solutions, and with valuable tips to improve install time on your next project.

1000 - 1100 Proven Presentation Techniques: How to create interest, enhance retention, and captivate your audience Thomas Zangerle, GSA This workshop will show you how you can transform your ideas into convincing interactive presentations. The most important elements of successful presentations, training sessions and meetings are straightforward to name, but not always quite so easy to implement. It's essential for the presenter to capture and maintain the attention of the audience, to present effectively, create interest, encourage excitement and to captivate the participants.

In this training session we will explore how you can increase understanding and retention in a presentation. You will receive background information based on scientific research, about improving communication techniques and about the workings of the brain. You will also see examples of best practices, effective communication, and presentation designs, all of which contribute to the creation of longlasting impressions.

1130 - 1230 AV Streaming Edgard Naim, CTS-D This AV Streaming course is an introductory course which provides you with a fundamental understanding real-time transmission of AV signals over IP networks. The delivery of collaborative, real-time audio, video and computer graphic content across IP networks requires that a number of specific technical challenges are fulfilled to support effective visual communication requirements.

1130 - 1230 Introduction to Acoustics Conrad D. Andrews & Michael H. Weckesser Details TBC 1130 - 1230 Unusual Display Applications Robert Simpson This talk is complementary to the Technology trends in high resolution displays talk being given to the Future Trends Summit, but stands alone and does not assume attendance at the earlier talk. The idea here is to present progress in the unusual aspects of electronic image presentation. Some of the subjects covered include simulation, autostereoscopic displays, true 3D without glasses, media facades, spectacular staging, volumetric displays, micro-displays, high contrast displays, and unconventional projection surfaces. Part of the presentation will present an historical perspective showing how the presentation of large projected images has progressed over the years.

1300 - 1400 HDBaseT, Fibre, Coax or Cat6: Selecting the way to extend your HDMI signal Neta Lempert Details TBC 1300 - 1400 The Secret of a Good Sound System Design Janko Ramuscak The presentation aims to unveil some of the myths around sound system design. Proper direct sound management is no secret, but a key factor in creating a well-behaved solution.

The session will show some simple to understand techniques and examples.

1300 - 1400 User Adoption Challenges: Finding Solutions for Advanced AV & Conferencing Technologies Todd Hutchins The evolution of pro-AV has never been more evident, or accelerated, than over the past several years. This session addresses challenges users and technology managers face in adopting some of the most recent advancements. Gleaned from client help desk calls, we will discuss common challenges and errors including those found in analogue to digital conversion, networked AV & conferencing, digital media transport and adopting touch panel-alternative user interfaces. We will then highlight real-world solutions to give users the confidence and technical knowledge they need to navigate this new terrain.

1430 - 1530 ANSI / INFOCOMM 3M-2011 Projected Image System Contrast Ratio Greg Jeffreys Details TBC 1430 - 1530 Technical 3D Stereoscopic Imaging Andr Jensen, ISF-C Audience members will be treated to an indepth introduction to today's stereoscopic 3D visualization technologies and will explore a wide range of real life installation examples and benefits for end users. Highlights of the education session include a history of 3-D, active versus passive stereoscopic imaging, enabling technologies such as Shutter glasses, DLP Link, Passive and Active Stereo.

1430 - 1530 Troubleshooting Audio Systems Gordon Moore Brush up your best practices for identifying and repairing common audio system issues.

Learn a procedure to break down problems into manageable chunks and zero in on root causes. Learn the symptoms the pros look for and how to solve them. This session includes live sound and installed sound systems.

1600 - 1700 Advancements in Visual Content Development Steven Keith Platt The challenges associated with the creation and management of highly targeted messages, at a reasonable cost, in broadcast quality video, will be discussed. This challenge can only be solved via automated, expert driven content creation tools. In this session, attendees will learn about advancements in the management and automated generation of video content.

1600 - 1700 Global Sustainability Standards and the Audiovisual Perspective Joseph Bocchiaro III This course is intended for the audiovisual business professional involved in design, sales, and technical operations. Standards are rapidly evolving in the area of valid sustainability and energy programs. How will they affect your business? What trends should

you be aware of? How can you harness the concepts of smart buildings, sustainable events, and rating systems to partner with your clients in new ways? Learn how audiovisual and IT technologies are being used in new ways that go beyond the traditional notion of AV.

1600 - 1700 Projection Mapping Tim Brooksbank Edge blending is often used to create large bright images from several projectors.

Traditionally it suffers from loss of quality and complex set-up issues related to the mechanical alignment of the images from each projector. By use of electronic image warping to bend the images from each projector to the correct shape, multiple projectors can be easily aligned even on surfaces which are not flat. This presentation will explain the process used to achieve alignment in a real-world install.

On-site certification: InfoComm CTS, CTS-D, and CTS-I While you are at ISE, you can take your Certified Technology Specialist (CTS, CTS-D or CTS-I) exam just steps away from the show floor and education classrooms.

A limited number of exam seats, Jan. 31 – Feb. 2., are being offered on a first-come, first-served basis, so find out how to reserve your seat in advance at: www.pearsonvue. com/infocomm/ise

2 Feb 2012 1000 - 1100 Digital Video: Understanding new integrated solutions for digital AV switching and distribution Edgard Naim, CTS-D With the growing need for implementing digital solutions in todays AV systems, strong knowledge of digital signal types, design fundamentals and implementation practices is a must. In this course, we will cover the various problems and pitfalls that help you prevent not to over promise and under deliver.

2 Feb 2012 – Continued from previous page Well take a look at DVI, HDMI and DisplayPort transmission technologies. Furthermore we will elaborate on EDID management and HDCP Key Management. We will introduce the new Extron XTP digital platform and discuss

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solutions you will need to successfully build a reliable and larger-scale Digital AV system.

1000 - 1100 Real World 3D Stereoscopic Applications Andr Jensen, ISF-C "The session covers a short introduction to 3D, and an overview of the different 3D enabling technologies in the AV world. The audience members will be treated to an indepth presentation of 3D visualization technologies and case studies that span from education, oil & gas exploration, simulation & training, architecture and design concept studies as well as medical imaging."

1130 - 1230 Digital Signage Combined with Interactive/ Social Media Gabrille Offringa Make room for creative minds! There are

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endless possibilities in IT to combine Digital Signage/narrowcasting with social media and interactive media. We'll discuss several examples and success stories. Topics include: digital signage cases and proof of play combining interactive media and connecting the dots to one another.

1130 - 1230 Smart Integrated Communities Sushil Kurian Pilo & George Puthenkulam The future is upon us, and AV no longer works in isolation: customers expect a fully integrated experience/lifestyle, and they do not care what sector provides the solution, only that it all work seamlessly. In this seminar we will discuss what communities of the future look like, and what the future inhabitants, clients, and workers will expect of their surroundings.

We'll highlight current examples and a case study of some recent

community projects in the Middle East that are on the cutting edge of this trend. Via the case study we'll catalogue the project goals, the systems involved, the steps taken to fully integrate each, and the end results for inhabitants in regards to lifestyle, productivity, operations and value added services.

Attendees will leave with an understanding of the opportunities and challenges that evolve from integrating systems and services within the community in unique ways and how we can capitalize on them.

CEDIA Education: new courses, new topics There will be few visitors to ISE who are unaware of CEDIA - the Custom Electronic Design and Installation Association (CEDIA) - which is the international trade organisation for the home electronic systems industry. CEDIA members specialise in the planning, design, supply and installation of automated electronic systems for the modern, intelligent home. They can install anything from multi-room audio and home cinema systems to complete home networks and sub-systems which intelligently control lighting, security and HVAC. One of its most important functions is to provide training to the industry – training not only for those who are already in the industry, but also for those who are new to it.

“In the fast developing world of technology, professionals must constantly update their skills to keep up with this growing industry,” notes Matt Dodd, CEDIA’s Education Chair, “whether it’s learning to speak IP, dealing with project documentation, or managing projects for maximum profit.

CEDIA’s education programme sets the benchmark for high quality design, Matt Dodd, CEDIA installation and business management skills in the residential custom installation sector across Europe.”

Once again, ISE will see CEDIA offer a range of training and education opportunities – many of which are brand new for ISE 2012. “Choosing and Using Control Systems”, “Embracing the Cloud”, “The Art of Project Documentation”, “Practical Media Delivery over IP Technologies”, “Developing Profitable Business Processes”, “Delivering 3D” and “Introduction to HVAC systems” will all make their ISE debuts among the total of 14 courses on offer – more than double the number offered at ISE 2011.

All of the courses are presenter-led, with the large majority at either three hours or 1.5 hours duration.

The programme kicks off on Tuesday 31st January with a day long “Home Cinema Design Workshop”, presented by Geoff Meads, managing director of Presto Audio Visual. That morning also sees “An Introduction to Residential Custom Installation” delivered by Michael Blake, managing director of Bespoke Installations. In a parallel session, Simon Buddle, technical director at SMC, will present “Choosing And Using Control Systems” which will examine how users like to interact with technology as well as explaining how to select the correct user interface for any given situation.

The Tuesday afternoon sees three parallel sessions. Matt Dodd – who combines his volunteer position on the CEDIA Board with a day job as technical director at integrator ThinkingBricks – will be discussing how to develop a strategy for recurring revenue streams from maintenance and aftercare. Those interested in what the future might hold for home electronics are likely to be intrigued by Peter Aylett’s session entitled “Technology And Consumer Trends”. Aylett is a director of consultancy firm Home Technology Associates. He’ll follow that with “Embracing The Cloud”, promising to give attendees a clear understanding of what the Cloud is, what it does – and what it can mean to CEDIA members’ customers.

The Wednesday morning sees Geoff Meads returning to the lectern to deliver what will certainly be a well-attended session that

promises to unravel the mysteries of IP. In parallel, Dave Pedigo – who is senior director of technology for CEDIA Americas – will host “HDMI Troubleshooting”. At the same time, another session sees Simon Buddle, technical director at SMC, addressing the dry but critical issue of project documentation. Delegates will be given a CD with sample drawings and documentation.

After lunch on the Wednesday, Gordon Van Zuiden of cyberManor returns to the topic of IP – this time, looking at the practicalities of media delivery over IP.Matt Dodd is back on stage to deliver a session entitled “Developing Profitable Business Processes”, while Peter Aylett reprises his “Technology And Consumer Trends” discussion. Wednesday afternoon also sees Peter Aylett on his feet again, looking at the implications of the Cloud.

On the Thursday morning, David Robinson, managing director of Sensible Heat, will provide an introduction to HVAC systems, while Dave Pedigo returns to discuss the delivery of 3D.

“The ISE 2012 Education Programme offers delegates access to a broad range of high quality courses taught by industry and subject experts,” says Dodd, “covering design, technical and business management training as well as the chance to take the entry level EST 2 Certification.”

After its successful debut in 2011, another major highlight of ISE will see the running of CEDIA EST2 Certification in English, French and Spanish on the Thursday of the show.

CEDIA education offers a structured Certification programme, allowing integrators to meet examination standards at four industry recognised levels and describe themselves as a CEDIA Certified Professional. Currently, CEDIA members in the UK and Ireland must employ at least one CEDIA Certified professional as a condition of membership.

EST2 (electronic systems technician) is the baseline technical certification for the industry. The three other Certifications are EST3 - for experienced installers and site supervisors; Designer Level 1 – for experienced integrated system designers; and Home Cinema Design Specialist, which is currently the highest level of CEDIA Certification, for experienced designers of engineered, reference level home cinemas.

“Attending these courses and taking this examination will provide the training and insights members require,” points out Dodd, “enabling them to develop their skill-sets and prosper in the residential custom installation sector.”

“In this era of rapid innovation and change, custom installation businesses are under pressure to evolve and stay in touch with the technological advances that will take us forward as well as the core business skills that will help us develop individually and as companies,” says Dodd. “With this in mind, we have devised a varied and exciting seminar programme for ISE 2012 that will give insight across multiple tracks. We expect every session to be fully subscribed.”

“Whether it’s learning to speak IP, dealing with project documentation, or managing projects for maximum profit, our education programme sets the benchmark.”

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CEDIA education sessions at ISE 2012 31 Jan 2012 1000 - 1700 Home Cinema Design Workshop Geoff Meads The technical design for a high performance Home Cinema is not a subjective decision. For every parameter, there is a standard that should be observed in order to offer a truly immersive entertainment experience. This course will examine those standards and give you an insight into the importance of designing cinemas using standards based engineering calculations rather than subjective guesswork. The morning will be classroom based where the instructor will introduce the standards and the engineering skills necessary to apply them. The afternoon will be spent working in small groups applying the knowledge gained in the morning. During the afternoon workshop, a number of additional subject matter experts will be on hand to spend time with individual groups to help with the design. By the end of this course, delegates will understand how applying engineering standards to cinema design ensures a high standard of repeatable performance.

the course participants will have a good understanding about the scope of a project and will be able to decide upon their next step in the industry.

1400 - 1530 Technology and Consumer Trends Peter Aylett Highlighting future technologies and perceptions that will affect the residential integration sector, this session will examine the trends that are set to mould our industry in the coming years. As well as examining technologies, we will be putting these into context with some of the trends that increased consumer perception and demand for technology is creating.

1400 - 1700 Maintenance and Aftercare: Developing a strategy for a recurring revenue stream Matt Dodd Heard the buzz about recurring revenue but aren’t sure whats involved or perhaps arent comfortable incorporating new and unknown elements into your business model? Ready to get started selling service contracts to your

20% Early Bird Discount for all CEDIA courses booked before 4 January 2012 1030 - 1330 Choosing and Using Control Systems Simon Buddle A Control System is the heart of a fully integrated home. With todays systems becoming increasingly commoditised with the introduction of iPhones as user interfaces and with less expensive product becoming more and more sophisticated, this course is the essential guide to how to specify and select the correct control solution for your clients.

The course will examine how users like to interact with technology as well as explaining how to select the correct user interface for any given situation. Also discussed will be the golden rules of systems integration that should be adhered to in order to deliver an exciting, but reliable user experience to your clients.

1030 - 1330 Introduction to Residential Custom Installation Michael Blake Aimed at new entrants to the integrated home business, this CEDIA course will provide a grounding to enable participants to either find employment or start their own businesses in this growing industry.The course has been developed in response to individuals who want to make a career or start a business in the industry but are unsure where to start or what opportunities exist. The course is presented in a relaxed and informal style with lots of opportunity for discussion and questions. Though not technical, by the end of

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clients but you aren’t sure about the steps involved? You’re not alone. We’re here to help.

This session will present three very different strategies for recurring revenues and allow attendees to formulate a strategy that works for them. Questions and discussion will be encouraged. If you are serious about turning your business model into a more service-led one, this session is essential.

1545 - 1715 Embracing the Cloud Peter Aylett With consumers now using Cloud based services as part of their everyday lives, both at work and at home, this CEDIA course takes a look at the most applicable Cloud based technologies for residential Custom Installations. It focuses on the practicalities of using the Cloud for storing, delivering and sharing content, be it music, movies, photos or data like personal contacts and diaries. By the end of this course attendees will gain a clear understanding of Cloud services, their history, what the future might offer and what it all means to the availability and security of their customers.

1 Feb 2012 1000 - 1300 HDMI Troubleshooting Dave Pedigo Explore and discuss the root causes of HDMI failures, how to test for compliance and steps to resolve these complex problems. Gain the

detailed knowledge required to perform recommended troubleshooting procedures and reduce the number of service calls due to digital system failures. Among the topics to be discussed: Complete an in-depth discussion of how HDMI and HDCP work; Identify common HDMI/HDCP failures; Read and interpret HDMI test specifications.

1000 - 1300 IP for Integrators Geoff Meads The purpose of this course is to provide a foundation for understanding IP (Internet Protocol). It is appropriate for both beginners and individuals looking to formalize and increase their IP networking knowledge base.

With the vast majority of subsystems now having the ability to be converged over an IP network, this is arguably the most important topic to make sure that you have a solid foundation in. At the conclusion of this course, participants should be able to: Discuss the advantages and importance of the growth in IP networking; Explain common network protocols such as TCP, UDP, IP, DHCP, DNS, and NAT; Select, install, and configure consumer routers for wired environments; Create and implement IP addressing schemes for connected network devices (computers, AV, lighting control, etc.); Create system documentation for IP networks.

1000 - 1300 The Art of Project Documentation Simon Buddle Possibly the most important element in the smooth running of any project is the quality of the prepared documentation. This includes the bill of materials (the quote), functional (architectural) specification, cable schedules, schematic drawings, plan drawings and detail drawings. This course will teach you how to use documentation to ensure great project communication. We will be giving you practical tips on how to layout the documents as well as going through proper revision management.

All delegates will be given a CD with sample drawings and documentation.

1400 - 1530 Technology and Consumer Trends Peter Aylett For description see 31 Jan 2012.

1400 - 1700 Developing Profitable Business Processes Matt Dodd This course provides a high-level overview of business planning, funding, and formation, as well as information about developing a corporate culture. For participants interested in exploring the possibility of starting their own residential electronic systems business, this course outlines a logical process that guides participants in deciding if and how they should move forward with starting their own business. In addition, this course is ideal for existing business owners and managers looking for perspective on how structure and processes can make their existing businesses more profitable.

1400 - 1700 Practical Media Delivery over IP Technologies Gordon Van Zuiden Broadband Internet access is now the 4th utility, as important to the homeowner as gas, electricity, and water. High-speed network services offer a staggering array of entertainment content which, thanks to ever-increasing network speeds and new licensing models, customers can now enjoy right across their home and beyond.In this course we will explore and discuss how modern higher bandwidth networks can deliver audio and video to network ready TVs and networked audio systems. We will review the initial introduction of distributed IP audio/video content in the home about a decade ago, how it has evolved over the last 10 years, and what these services could look like in the future. Most importantly we will discuss how professional installers can add value to these systems with professional design, installation and control and finally look at Apple and Android IP based home

automation applications (lighting control, cameras, security, thermostats, pools/hot tubs, etc.). By the end of this course attendees will gain an understanding of the design, infrastructure, and control solutions needed to maximize the benefit and enjoyment of todays distributed residential IP audio/ video solutions.

1545 - 1715 Embracing the Cloud Peter Aylett For description see 31 Jan 2012.

2 Feb 2012 1000 - 1300 Delivering 3D Dave Pedigo 3D is a moving target both in terms of product technology and marketplace acceptance.

This seminar will bring you up to date on the hardware and software so that you are better able to answer your clients questions and

create the best 3D installations.

1000 - 1300 Introduction to HVAC systems Dave Robinson Rising energy costs, green issues and customers expectations of an integrated home mean that installers are being asked to include control of HVAC (Heating, Ventilation and Air Conditioning) in homes. This course explains explain the basics of HVAC systems including both heating and cooling systems and explains new technologies such as heat pumps and solar thermal heating. It also covers control of HVAC, with the emphasis on energy efficiency and comfort. Well discuss user interfaces (often subtly different to those for audio/video and lighting) and touch on contractual issues such as who is responsible for what. By the end of this course you will gain a good working knowledge of HVAC terms, of how the mechanical systems work, and the issues involved in controlling them.

On-site certification: CEDIA EST2 1000 - 1630 CEDIA EST2 Certification Exam (English, French and Spanish) By establishing clear, objective standards for the required skills and knowledge of electronics system designers and installers, CEDIA Professional Certification delivers a range of benefits to individuals, consumers, integration companies and manufacturers.

By defining a series of benchmarks for designers and installers, CEDIA Professional Certification will promote professionalism and growth throughout the industry.

CEDIA EST2 is the baseline technical certification suitable for anyone with a technical role within Residential Integrated technology design and installation.It is the first step within a structured certification path offered by CEDIA. Aimed at people who wish to become CEDIA EST2 certified, the first 3 hours of the day is an optional revision session to help candidates prepare for the exam. Questions must be prepared in advance and emailed to education@ cedia.co.uk no later than 20 January. We will do our best to answer additional questions on the day but cannot guarantee that appropriate teaching materials will be available.

The only subjects that will be covered in the revision session (held in English) will be in response to questions from attendees. Candidates are given 3 hours to complete the exam.

This session does not cover the curriculum in any depth, and is intended only for candidates who have studied the curriculum. It is expected that candidates will have already studied to prepare for the exam.Details of the curriculum are available at: http://www.cediaeducation.com/courses/ est2exam An individual who passes the EST2 exam will attain the status of CEDIA Certified Professional, EST2. If desired, the individual may use the abbreviated version of Individuals Name, CCP EST2 on his or her business cards, letterhead or other documentation.

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Amsterdam:

the perfect place for intern ISE’s host city is not just an ideal location for the leading systems integration trade show. It is an international business, trading and technology hub in its own right.

What are the factors behind its success?

Amsterdam is the financial and business capital of the Netherlands. Providing an excellent business environment for the 2100 international companies that have set up shop here.

Perhaps the most striking characteristic of Amsterdam is its ability to be cosmopolitan and dynamic, without losing its feeling of friendliness. The city offers its inhabitants an almost unrivalled quality of life combined with a relatively low cost of living.

Amsterdam is the ultimate ‘small big city’ and combines all the advantages of a cosmopolitan capital with a compact, easy-tonavigate size. That means less time spent commuting, and more time enjoying what the city has to offer. Amsterdam is home to many world-class cultural facilities like the Van Gogh Museum, the Rijksmuseum and The Royal Concertgebouw Orchestra. Plus, the city has an excellent network of bike routes. Outside Amsterdam,

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the flat green countryside and sandy beaches are easily accessible by bike. About 40% of all commutes in Amsterdam are made by bike, making it an integral part of Amsterdam culture. It’s just one of a number of initiatives that continue to promote the city’s green credentials.

The cost of living is relatively low for a European capital, and the healthy work-life balance is an absolute plus factor. No wonder many expats who inititally come to the city to work find it hard to leave.

Excellent business environment But Amsterdam offers so much more than just a liberal and inspiring backdrop. Thanks to it’s strategical location city is exceptionally well-connected. The Port of Amsterdam and Schiphol Airport are key elements in the best equipped multi-modal logistical network in Europe. With a GDP per capita that is among the highest in the world and the excellent international trade routes that provide you with access to Europe, the Middle East and Africa (EMEA) and beyond, the Amsterdam Area lets companies tap into the most attractive worldwide customer markets.

national business to thrive Digital capital Digitally, Amsterdam is very well connected too. The Amsterdam Internet Hub (AMS-IX) is the world’s largest and most stable digital exchange platform, it is also well-known for its superior quality and low costs. This powerful and stable global Internet hub has supported the rise of a dynamic digital sector: Internet service providers, mobile operators, web hosts, content and VoIP providers, and applications specialists. The Amsterdam Area proves to be an excellent location for data centres as well. In 2010, Amsterdam enjoyed the highest take-up of data centre capacity in seven years, surpassing all other European cities except London, according to a report published by CB Richard Ellis (CBRE).

Abundance of international service providers These excellent conditions have drawn a large and diverse pool of professional service providers and hundreds of companies in the fields of taxation, media, ICT, advertising, venture capital and shared services to the Amsterdam Area.

For example, Randstad and USG People, major players in the human resources industry, have their headquarters here.

Most companies operating in the professional services industry in the Amsterdam area have a pan-European and innovative mindset, and can therefore facilitate European growth from a single location at competitive rates.

Friendly fiscal climate International companies established in the Netherlands profit from various tax advantages. The current corporate tax rate is well below the EU average: 20% on the first 200,000 euros profit, 25.5% on profits above that amount.

A stable political environment provides certainty for future transactions, investments or corporate structures. The Dutch tax authority is the first in the world to make prior arrangements with large and medium-sized taxable businesses on the tax liabilities expected in the course of the year, and how they are going to manage them. When the resulting ‘Tax Framework’ satisfies the requirements of the inspector, then in principle no more fiscal controls are needed for the year in question.

Thriving creative industry Amsterdam has a strong creative industry. The gaming industry is booming here with an annual growth rate of 9% and Amsterdam is the hotspot for gaming expansion.

Furthermore, there is a well-developed advertising

industry that has grown at an average rate of 6 percent over the last decade. Prestigious accounts come to the region thanks to this high concentration of agencies. Campaigns for big brands like Coca-Cola, Microsoft’s XBox, Heineken’s Amstel, and the Discovery Channel, are being conducted from here. And last but not least, the city has a strong position as a media hub. Music television giant MTV (Benelux) for example, established their European offices in former shipyards in Amsterdam’s North district. Amsterdam is also the home base of some of the largest independent production companies in the world such as Eyeworks, and Endemol.

Attractive workforce The outstanding living conditions and attractive business environment act as a magnet for international talent. Amsterdam is one of the most international cities in Europe. The city is a true melting pot with citizens of over 170 nationalities. One of the benefits from the presence of so many nationalities is the fact that Amsterdam ranks 2nd in terms of languages spoken in Europe and has the largest percentage of employees with a higher education: 44 percent.

When setting up shop in Amsterdam, finding qualified staff is a relatively easy task. On a European level Amsterdam ranks in the top 5 regarding the availability of qualified staff, including a financially educated workforce. Part time and temporary work is very common, making the city’s workforce very flexible. According to the World Talent Index the Netherlands ranks fourth in the world for attracting and developing talent, surpassing every other country on the European continent.

Petra Goedings, CEO of Amsterdam-based Phanta Vision, offers a personal insight into the city’s winning business formula: “Housed in an old refurbished school in the centre of Amsterdam, Phanta Vision is a unique company combining Film production, Editing and Audiovisual Solutions all under one roof. Since setting up, we’ve always been in the heart of Amsterdam, close to where the technology, art and innovation form a backbone to the business and creative community. From that perspective we see creative crossovers as our heritage, and this doesn’t stop at our front door. In the diverse communities of Amsterdam we develop our ideas and business, and because everything’s relatively close at hand it’s a great opportunity to get out there and meet all kinds of talented people. As we always say: “We don’t Google them, we meet them”.

For more information: www.amsterdaminbusiness.com

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Amsterdam:

home, sweet home ISE returns to Amsterdam – again.

Those with long memories may remember a time when ISE took place in other cities – but 2012 is the sixth successive year that it has taken place in the capital of the Netherlands, and the show recently signed a new contract with the RAI that will see it remain in the city until 2016. What is it that makes Amsterdam so popular? We asked Marc Horsmans of the Amsterdam Convention Board.

“Amsterdam is a vibrant business city which attracts business people – both for companies who would like to settle here, or for those who become inspired while attending a business event and meeting new potential business contacts,” says Marc Horsmans, who is manager of the Amsterdam Convention Board. “Amsterdam’s central location in the world, combined with the renowned Schiphol Airport, which services a wide selection of international airlines with non-stop flights from every continent, makes travel easy.”

Horsmans notes that Amsterdam’s history as a place to do business goes back to the early 17th century, when it became the world’s largest trade centre. Amsterdam was also home to the first ever stock exchange some four centuries ago.

“Today,” continues Horsmans, “trade shows and other business events are important to Amsterdam’s economy. Business visitors will stay and spend time and money in the city. In addition, one of our city’s values is ‘innovation’ and we are very proud that ISE decided to make Amsterdam its home. During ISE, Amsterdam is a hub where expertise is shared and the newest developments in audiovisual technology are introduced to the world. In addition, our local companies can show their latest

RISE is published by Integrated Systems Events, BV Barbara Strozzilaan 201 1083 HN Amsterdam The Netherlands T: +31 (20) 240 2420 F: +31 (20) 240 2425 E: office@iseurope.org

Editor: Dan Goldstein Contributing writer: Ian McMurray Design: look-homeward.com Copyright © 2011 Integrated Systems Events, BV. All rights reserved.

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technology and share this knowledge with the international visitors.”

Regular ISE visitors, however, value what Amsterdam brings to their leisure time as much as what it brings to their business life. But for the first time visitor, what does Horsmans recommend?

“First,” he smiles, “enjoy a canal cruise. If you’re busy during the day, there are plenty available in the evening. It’s a great way to unwind. Then: become inspired by a museum or gallery: Amsterdam has the highest density of galleries and museums of any city in the world. You could take a stroll in one of the neighbourhoods and discover where the locals shops: the “negen straatjes” (nine streets) is a good example.

Behind Centraal Station, there’s a free ferry that enables visitors to see Amsterdam’s radical new skyline - which now includes, on the embankment, an innovative new building that is home to Holland’s national film museum, the Eye Film Institute.”

“And,” he laughs, “if you’re feeling really daring, you could rent a bike for a couple of hours. That way, you become truly a part of the city and can call yourself ‘Iamsterdam’!”

“After all that,” he concludes, “warm yourself up in one of Amsterdam’s many, many bars with a Dutch beer or a Bols cocktail – and then find somewhere to eat Indonesian food in the form of ‘Rijstafel’, a variety of at least ten dishes served with rice or noodles that is perhaps Amsterdam’s most famous meal.”

And for ISE visitors who can’t fit in everything that Horsmans recommends? Well, there’s always 2013…

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