Canadian Lodging News - July 2016 by Ishcom Publications

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LodgingNews July 2016 | Vol. 13 | No. 6

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Space to grow at Fox Harb’r

the Franchise report latest stats and contact info

chipMan hiLL suites’ WeB accoLades

update on hiLton in canada

Horticulturist Michael Steward.

Fox Harb’r director of sport shooting Peter Phillips and president Kevin Toth. By Kristen Smith, Associate Editor

Canada Post Publications Mail Agreement No. 40010152

WALLACE, N.S. — Under the direction of president Kevin Toth, expansion is underway at Fox Harb’r Resort on Nova Scotia’s Northumberland Strait. Owner Ron Joyce brought Toth — who was previously with Skyline Hotels and Resorts — on in 2015 and tasked him with creating a master plan for the 1,150-acre property.

“Mr. Joyce asked me to think 10 years down the road,” Toth told various Canadian media during a recent familiarization trip to Fox Harb’r. Joyce, a Tatamagouche, N.S. native, was a police officer in Hamilton, Ont., when he discovered the two-unit Tim Hortons brand. The co-founder of The TDL Group, Joyce sold the business to Wendy’s International in 1996. Af-

The lighthouse.

suite surrender creating a top quality sleep experience

ter acquiring land along the Northumberland Strait, Joyce created Fox Harb’r because he wanted to contribute to the community, as well as have a place where he and his friends could golf. As Toth tells the story, the next logical step was to add guest suites so his golfing companions could stay awhile, then a spa for when their wives joined them. Continued on page 15

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FOR MORE INFORMATION, CONTACT SCOTT RICHER Vice President, Real Estate and Development Hyatt Hotels and Resorts (Canada) 416.300.8215 • scott.richer@hyatt.com • hyattdevelopment.com

Customer service key to web accolades

Briefs Tourism HR Canada partnership

Chipman Hill Suites. Photo: Rod Stears. SAINT JOHN, N.B. — Chipman Hill Suites repeatedly earns glowing accolades from travel websites and the property’s owner, Susan Fullerton, fully credits her “wonderful, fabulous” staff for garnering those kudos. “They share the philosophy that customer service is job one,” Fullerton told CLN. As she explained it, the hotel’s customer service can include everything from ensuring a spotless guestroom to providing genial telephone service to guests. Staff members “try to be really fast, to solve guest problems quickly.” The property’s customer service even extends to providing accommodation at “very special rates” to outpatients from nearby hospitals receiving chemotherapy, radiation treatment, etc., and to outpatients’ families. That culture of customer service is paying off, in the form of repeat business (from, for example, business people) and accolades from Trivago (rating the hotel number one for New Brunswick and number six in the Maritimes) and TripAdvisor (number one in both New Brunswick and Saint John). Indeed, Chipman Hill Suites has held Tri-

pAdvisor’s number one rating for Saint John “more often than not for over five years,” noted Fullerton. On those occasions when the hotel loses its number-one rating, “it’s our goal to get back to number one.” These are heady times for Fullerton and her hotel, which has grown from a one-building rental business in 1988 to 85 suites housed in 12 buildings, dating from 1850 to 1895, located in Saint John’s historic Uptown area. The hotel provides nightly accommodations as well as extended-stay executive apartments. As with the hotel’s service, its amenities are customer-focused. For example, all nine buildings provide free laundry facilities, including washer, dryer, iron, ironing board and detergent. An onsite hotel laundry is “just magic for people who are on the road a lot,” noted Fullerton. Chipman Hill eschews the cookie-cutter approach in favour of unique suites ranging from bachelor-sized to three-bedroom, three-bathroom with grand piano. Each suite features, as a minimum, one ensuite bathroom and a kitchenette (some have a

fully equipped kitchen). Consequently, the hotel does not offer foodservice, with guests having the option of availing themselves of either the in-room cooking facilities (provisioned, for example, from nearby City Market) or neighbouring restaurants. Many suites feature a whirlpool or airpool tub. Extended-stay business — typically involving executive transfers of three months — represents a good chunk of Chipman Hill’s business, said Fullerton, who noted that a retired professor holds the record for the hotel’s longest stay (12 years). Seven buildings offer a mix of nightly and long-term accommodations, with the remaining two buildings devoted strictly to overnight stays. The vintage edifices offer such decorative flourishes as historic plaster mouldings, wood carvings and stained-glass windows. In recent years, Saint John has been in an economic slump, said Fullerton, who added that rates at Chipman Hill are “a little lower” than the norm — for example, an executive suite with a king bed, full kitchen and whirlpool or airpool tub costs $155 per night.

Why CFO Group is now CFO Capital raise money for a PIP. MARKHAM, Ont. — “We come up with After 13 years as the strategies and underCFO Group, the comwrite each of the deals pany has changed its ahead of time and name to CFO Capital work with lenders well to better reflect who in advance to get maxithey are and what they mum loan to value with do. This also gave them competitive rates,” said the opportunity to reKay. brand themselves and CFO Capital looks refresh their corporate to customize a finanimage. cial structure centred “We have more than around the current 100 years of combined hotel investment marcommercial banking ket. Unlike traditional experience and have sources of financing, provided billions of CFO customizes to dollars of commercial provide what customers mortgage capital to From left: Julie Alonzo, Mike Scott, Gianni Tranfaglia, Mark Kay, Sepideh Ebadian, Neil MacPherson, David Jiang and Clement Kwok. are looking for. our clients,” Mark Kay, “There are a multipresident and principal tude of different mortgage funds we work with hospitality industry,” he said. broker told CLN. Kay explained that CFO Capital generally to structure our debt as a commercial brokerThey also have a new website showing off their new look and latest projects at www.cfo works with a hotelier who has a portfolio of age, whether a project is ground-up or reposiproperties. They sit down well in advance to de- tioning, strong or weak cash flow. capital.ca. “We’re not just looking at hotels. We’re lis“Over the past 13 years, we started to bring termine which existing properties require refiin a lot more former commercial bankers, and nancing and which properties they would like to tening to developments around the hotel market the company is positioned to act more as a chief acquire within the next 12 to 18 months. They and working to stay ahead of the curve. “We’re looking to find the gap — how can financial officer [CFO] for business owners for also look at repositioning some of their existcapital and real estate funding, especially for the ing assets, whether there is a need to rebrand or we best satisfy and support growth?” he said.

OTTAWA — Tourism HR Canada and Ready, Willing and Able announced on June 16 a partnership that will allow the two organizations to work together towards the common goal of increasing participation in the Canadian tourism workforce. This partnership will see Tourism HR Canada and Ready, Willing and Able work with employers to diversify their workforce, by finding ways to accommodate and increase labour force participation of people with an intellectual disability or Autism Spectrum Disorder in the tourism sector. Ready, Willing and Able is a national partnership of the Canadian Association for Community Living (CACL), the Canadian Autism Spectrum Disorders Alliance (CASDA) and their member organizations.

Manoir Hovey Dominican menus NORTH HATLEY, Que. — Beginning June 30, Gianluca Re Fraschini, chef from Eden Roc at Cap Cana — the first Relais & Chateaux resort in the Dominican Republic — joined forces with Quebec’s Manoir Hovey resort in a chef exchange, it was announced in early June. Québécois cuisine will give way to offerings such as mini-mofongo with lobster, and yuca mangu with quail egg yolk and summer truffle. The four-course tasting menu with wine pairings is part of a culinary exchange between the two five-star Relais & Chateaux resorts. In the fall, when Manoir Hovey chef Francis Wolf will travel to Eden Roc at Cap Cana to feature his terroir-driven cuisine.

China hotel update NEW YORK — The hotel industry in China has witnessed hotel development activity on an unprecedented scale. Supply surges were first seen in coastal cities and key commercial centres and consisted mostly of international hotel brands that served the needs of inbound international travellers. In other parts of the country, supply continued to be dominated by domestic brands that catered largely to government demand. Over time, secondary and tertiary cities were caught up in the real estate boom and also witnessed a rapid increase in internationally branded hotels. Many domestic markets remain poised to absorb significant additions to supply, which will have a direct impact on performance.

Wyndham unveils strategic plan PARSIPPANY, N.J. — Wyndham Hotel Group (WHG) has unveiled its roadmap for the strategic transformation of its brands, aimed at elevating the travel experience for millennials and the global middle class. The product of an 18-month study focused on 50 recognized hotel brands along with the primary decision drivers of thousands of business and leisure travellers around the world, WHG’s global transformation will reposition and revitalize its 16 economy, midscale and upscale brands to meet the needs of travellers regardless of their budget or travelling style. From rejuvenated interiors and refreshed marketing campaigns to enhanced perks targeted to the kinds of travellers each brand welcomes, guests will begin to see changes throughout WHG as early as summer 2016.

July 2016 | 3

C A N A D I A N

LodgingNews

EDITORIAL

Catering to Gen Z “Holiday! Holiday!” my three-year old grandson, Trey, cried excitedly from his carseat as we whizzed past Dunlop Street in Barrie, Ont. on Highway 400. I was baffled. There was no Holiday Inn in sight, though there was a sign for Best Western. Then I realized that for him, Best Western equalled holiday. A month before, we had gone with Trey, his parents and little sister Peyton, on a weekday getaway to Best Western Leamington. We had such a great time! The hotel had a climbing gym, including a tiny slide just right for my one and a half year old granddaughter. There was a pool and waterslides. Trey met another little boy, and became fast friends. The staff was friendly, with one staff member giving Trey a stuffed monkey, another smiling at him as he marvelled at the hotel linens being pressed on a gigantic machine. The server at the restaurant got down to toddler eye level to ask the kids just what they would like to order. No wonder Trey was impressed! The news is full of marketing to millennials, a.k.a. Gen Y. But what about the generation following them, including the smallest

ones? Trey’s parents are millennials, but many kids his age have older parents who have delayed childbearing until their late 30s. Once they have kids, do the kids have a big say in how they travel? You betcha! When I was little, my parents paid some attention to the demands of me and my two brothers. Vacation destinations often involved detours to some job site my engineer father was inspecting, but they also included beaches, zoos and other child-friendly points of interest. We were usually tenting and rarely stayed in hotels. When Steve and I took our three sons on vacation in the ‘80s and ‘90s, we did go to hotels and tried to choose ones with swimming pools. If the kids could order pizza, that was a bonus. If the hotel room had Nintendo, well, that was just awesome! And, hotels with waterslides were over-the-top amazing! I believe that family vacations have become more child-centric over the decades. Career-minded couples who delayed having kids have money, appreciate quality family time and seek out vacations aimed at children. That’s why the Chelsea Toronto has an indoor waterslide, a lounge for teens and a devoted Kid Centre, complete with resident

PUBLISHER

Steven Isherwood ext. 236 · sisherwood@canadianlodgingnews.com EDITOR

Colleen Isherwood ext. 231 · cisherwood@canadianlodgingnews.com CONTRIBUTING EDITORS

Marni Andrews · marni@trolltales.com Larry Mogelonsky · larry@lma.com ASSOCIATE EDITOR

Kristen Smith ext. 238 · ksmith@canadianlodgingnews.com

bunnies, Marvel and Thumper. Hotel Zed in Victoria has everything from comic books to a Ping-Pong lounge and a Zedinator waterslide. And then there is Great Wolf Lodge in Niagara and Fantasyland in West Edmonton Mall ... Tourism Toronto recently announced its kid-friendly website with links to sights like the Ripley Aquarium and Centreville on Centre Island. Today’s kids will have no trouble navigating the site with its colourful icons. Trey has been using an iPad since he was old enough to touch a screen. And Peyton accesses nursery rhymes on the iPad. Yes, in catering to Gen Z, even Little Miss Muffet has gone digital. Colleen Isherwood, Editor

ASSISTANT EDITOR

Bill Tremblay ext. 226 · wtremblay@canadianlodgingnews.com ASSISTANT EDITOR

Don Douloff ext. 232 · ddouloff@canadianrestaurantnews.com SENIOR ACCOUNT MANAGER

Debbie McGilvray ext. 233 · dmcgilvray@canadianlodgingnews.com ACCOUNT MANAGER

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Stacey Holmes ext. 237 · sholmes@canadianlodgingnews.com

EDITORIAL ADVISORY BOARD JASON CHESKES Above The Line Solutions VITO CURALLI Hilton Worldwide

SPOTLIGHT

What is LGBT tourism?

By Colin Sines So many tourism businesses are confused and not really sure what Lesbian, Gay, Bisexual, Transgender (LGBT) tourism is. Well, I’m hopefully going to help you understand who and what this market really is all about. First, it’s not one market any more. Demographics show couples in committed relationships, marriage increases on a daily basis, and affluent singles and same sex families continue to grow. Each of these market and segments has different needs. LGBT travellers choose destinations and business based on their openness to acceptance and respect; they don’t want to be treated differently from any other visitor. They also make decisions based on a safe environment. It all starts with a company’s inclusive work environment and a culture that has no discrimination. I always recommend organizations connect with their local Pride events

4 | Canadian Lodging News

supporting their festival. This not only shows their acceptance, but also helps companies get to know the LGBT community. Travel Gay Canada is Canada’s only LGBT tourism organization. We work with DMOs and tourism related business in developing inclusive, unique experiences. Every two years TGC commissions Protean Strategies to do market research. Here are some of the highlights: • The Canadian LGBT traveller spends $8.5 billion dollars annually on travel. • 49 per cent spend those dollars travelling within Canada. • They take an average of five trips per year with an average annual spend of $4,324. • 88 per cent stayed at least one night in a hotel. • Average annual hotel nights is 16.9. • 74 per cent took at least one roundtrip flight. Average number of roundtrip flights is 4.7. • 55 per cent intend to spend more in the next 12 months. • Experiential need - 64 per cent go where being LGBT made no difference, while 19 per cent gay trip with LGBT friends to do gay stuff. When you look at these numbers, it’s not surprising so many destinations and businesses are scrambling to find ways to attract these affluent travellers. It takes a combined and dedicated effort to become established and recognized as

an LGBT destination or business and requires DMOs, PMOs and tourism industry partners to strategize together so that all players are on the same page. It only takes one partner out of sync for it to fall apart. Reaching this market is not an easy task. It requires investigating all channels of marketing and ways to engage the LGBT consumer — social media plays a major role. Take a good look at your destination. If you can, experience some of its tourism attractions, and work with your DMO and PMO to determine which can be developed into unique LGBT experiences. Canada is a desirable destination — on the LGBT global market, we are recognized for being a safe, inclusive and accepting country. The LGBT travel market may be a challenge to develop, but if maintained correctly, it can be a rewarding market segment for destinations and businesses across the country. LGBT travellers are loyal customers. If they have a great experience, they will continue to return again and again. If they don’t, you will definitely hear about it and so will everyone else. Colin Sines is President and Executive Director Travel Gay Canada , colin@travelgaycanada.com, www.travelgaycanada.com. Travel Gay Canada works with destinations and their stakeholders to develop LGBT destinations

PHILIPPE GADBOIS Atlific Hotels & Resorts MARK HOPE Coast Hotels ELIZABETH HUESTON Sysco Guest Supply Canada Inc. BRIAN LEON Choice Hotels Canada Inc. ROBIN MCLUSKIE Colliers International Hotels BRIAN STANFORD CBRE DR. DAVID MARTIN Ted Rogers School of Hospitality CHRISTINE PELLA Serta Mattress Company TONY POLLARD Hotel Association of Canada ANDREW CHLEBUS LG Electronics CANADIAN LODGING NEWS VOLUME 13 · NO. 6 · JULY 2016 Canadian Lodging News (www.canadianlodgingnews.com) is published 10 times a year by Ishcom Publications Ltd., 2065 Dundas Street East, Suite 201, Mississauga, Ont. L4X 2W1 T: (905) 206-0150 · F: (905) 206-9972 · Toll Free: 1(800)201-8596 Other publications include the Canadian Chains and Buyers’ Directory as well as: P A C I F I C / P R A I R I E

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New direction for Clayoquot Resort’s Cookhouse Resto

Executive chef Justin Witcher. By Don Douloff, Assistant Editor TOFINO, B.C. — The menu at the Cookhouse restaurant at Clayoquot Wilderness Resort is heading in a more elevated direction thanks to newly arrived executive chef Justin Witcher, who is intent on raising the level of food befitting the five-star glampingstyle property. Witcher aims to “move the cuisine into the future, taking advantage of what’s available at our fingertips. We want to be as local and progressive as possible, and work with local farmers,” he told CLN as he and the resort team were busy preparing to open the property for the season (which typically runs from May to end of September). Elevating the Northwest-style cuisine, especially at dinnertime, is an undertone of French technique. It’s a natural fit for the Relais & Chateaux property

and a cooking style close to the heart of the classically Frenchtrained Witcher, who was born in Nelson, B.C. and perfected his French cookery skills at another Relais & Chateaux property, the Wedgewood Hotel, in Vancouver. His C.V. also includes stints in Australia, where he worked as chef de partie at Jamie Oliver’s Fifteen and as chef de cuisine at both Sumac and Sketch, all in Melbourne. Witcher joined the unique property in remote Tofino, B.C., in the Clayoquot Sound UNESCO Biosphere Reserve, in January. Located on the west coast of Vancouver Island, the resort offers wilderness vacations centred on luxuriously appointed tents and spa — with food to match. Specifically, Witcher wants to offer guests sophisticated, creative fare appropriate to the setting, yet still at an “approachable” level, especially in the morning and afternoon dayparts. This refined-

yet-approachable style is seen in breakfast choices such as eggs Benedict with seaweed hollandaise and crab salad, and poached eggs with soft truffle polenta, and, at lunch, activated charcoalcrusted tuna nicoise with poached quail egg, and Alberta bison burger with guava ketchup and pickled cucumber. At dinner, Witcher gives full expression to his French-inflected flights of fancy and capitalizes on the region’s immense natural bounty, with dishes such as roast Haida Gwaii halibut with Serrano artichoke fricassee and pea verjus emulsion; whole steamed Dungeness crab with potato puree and spring vegetable nage; and North Island spot prawns with bone broth and fava bean puree. To broaden guests’ dinner choices, he’s introduced an à la carte menu, and now offers the table d’hôte menu — previously the sole dinner option — only on the final night of guests’ stays. Taking ‘local’ to a new level, the resort’s team foraged blueberries and spruce tips, which pastry chef Merri Schwartz dried and used to flavour house-made chocolate bars. Despite some tweaks, such as new equipment in the kitchen and clay dinnerware, the 42-seat restaurant’s log-cookhouse décor is unchanged and completely in tune with the resort’s turn-of-the(19th)-century, Adirondack-style Great Camp ambience.

GE Capital Franchise sold MONTREAL — Canadian Western Bank has purchased the GE Canadian Capital Franchise Finance portfolio in a deal that closed June 30. Headed by senior vice-president Ed Khediguian, the group provides financing for the hotel and restaurant sectors. “I am excited about this because it will be a reset to another fun run with a great team and an opportunity to build back up a business with products and processes that add some value to clients,” Khediguian told CLN. GE started selling out of all their capital businesses over the last year or so. “The intent is to re-establish a relevant and robust set of products and processes for the Canadian hotel and restaurant sectors and re-grow the business to levels it had demonstratively achieved over its 14-year history in Canada,” said Khediguian. “So my business, the one I have run at

GE over the last 14 years, both assets and platform, has now transferred over to Canadian Western Bank (CWB). “My team and myself also transferred over to CWB at the end of June and will rebuild this business moving forward.” Highlights of the deal include the following: 1. CWB wants to build and broaden across the hotel and restaurant sectors nationally 2. The transaction keeps the team together and leverages the average team tenure of 10 years of in place/role expertise to regrow 3. Canadian ownership and Canadian market, industry, and specialized focus 4. CWB is a smaller bank with a strong entrepreneurial and specialized culture 5. CWB is committed to support the future growth of the franchise finance business.

6. Franchise finance will be operated as an extension of CWB’s commercial banking focus with the same team of experts currently employed by GE. Khediguian sees this as an opportunity since CWB is a Canadian institution. “There will be commitment, and perspective to the sector — no retrenchment from the country like GE, GMAC, Bank of America, etc.” He expects CWB’s ownership to increase the service options the team can provide to its customers in the future, including additional financing options and comprehensive commercial banking services.

Alder-smoking salmon in the cookhouse fireplace.

Green Key Global partners with EcoStay and Greenview OAKVILLE, Ont. — Green Key Global, EcoStay Certified and Greenview, three leaders in hospitality sector environmental stewardship, have announced a triple partnership that will encourage hoteliers across Canada and beyond to join forces in meaningful sustainability. The partnership will enable property owners and managers to fund important conservation projects, measure their progress, and be a part of a shared environmental legacy of nature and beauty. Green Key Global is a leading environmental certification body, EcoStay Certified is a hospitality sustainability program and Greenview is a leading sustainability consultancy in travel and tourism. Through its partnership with Greenview, EcoStay Certified will deliver a new innovative portal system that makes it easy for member hotels to track, measure and improve in areas of energy use, sustainability and social responsibility. The Greenview system offers best practices specifically designed to help hotels improve their performance over time, save money, reduce emissions and communicate their progress through a streamlined system, to all stakeholders. “Leveraging the power of data gives hoteliers a window of insight into one of their biggest costs,” said Eric Ricaurte, founder of Greenview.

July 2016 | 5

Tru by Hilton Play Zone.

Hilton has ambitious plans for Canada, with 38 properties in the pipeline and eight scheduled to open in 2016. There are three Hampton Inns & Suites by Hilton and one Hilton Garden Inn, one DoubleTree, two Home2 Suites and one Homewood Suites by Hilton. But newer brands are coming on strong as well — Curio – A Collection by Hilton and Tru by Hilton are other Hilton brands that are a good fit in the Canadian marketplace.

Soft brand: Curio—A Collection by Hilton As demand rose for soft branded properties in the late 2000s, Hilton identified a need for a collection that would encourage this kind of

Hilton brands target Canada hotel and in 2014, Curio was launched and became one of the hospitality industry’s first collections dedicated to the soft brand approach. This year, Curio will sign its 100th property and given the popularity of the DoubleTree brand in Canada, Hilton expects Curio will be as popular in Canada as it has been in other parts of the world. “Our development team is working on several deals in Canada,” said Dianna Vaughan, Hilton’s global head for DoubleTree and Curio. “The benefits to owners are that there is an independent look, feel and design in the upper upscale space. The only branding is discreet plaques saying they are part of the Curio Collection.” There’s also a Hilton HHonors sign, since the hotel has access to the 34 million HHonors members.

Home2 Suites coming to Fort St. John FORT ST. JOHN, B.C. —Home2 Suites by Hilton Fort St. John, B.C. is located in the west end of the city of Fort St. John in northern B.C. The property will have 90 rooms and is expected to open in the third quarter of 2016. As the newest addition to an underdeveloped area of the city, Home2 Suites by Hilton Fort St. John is earmarked to be the hub of activity as this area grows. As new restaurants and industrial developments come onstream, this will be a valuable location for business, industry and commerce. The property provides an immediate route to the Alaska Highway, so guests can easily access the North Peace Regional Airport (20 minutes), major shopping and dining (within 10 minutes), and theatres and clubs. Spacious studio or one bedroom suites include the brand’s versatile “working wall,” which lets guests customize their room to fit their needs. The property’s kitchens are equipped with a convection microwave and apartment sized refrigerator, as well as a full sized dishwasher. There are plenty of cupboards and storage spaces for extended stay groceries, and there is a Home2 Market located in the lobby. Guests can enjoy free, healthy breakfast at Inspired Table located in the lobby and take advantage of the hot tub, indoor swimming pool and barbecues, as well as do their laundry while working out at the Spin 2 Cycle fitness center and guest laundry.

Dianna Vaughan

Adrian Kurre

“The hotel is authentic, local and there’s quiet reassurance that it is backed by the Hilton HHonors program. We’re really excited that a Curio hotel will be coming soon to Canada.”

DoubleTree by Hilton “Even though the Double Tree brand gives out its famous cookie, it’s design is not cookie cutter — there is a lot of diversity,” said Vaughan. DoubleTree is attractive for owners as there is no one DoubleTree brand prototype that owners have to follow. “It’s a great conversion brand for the upscale sector,” she said. The renovation of the former Regina Inn to the DoubleTree by Hilton Hotel & Conference Centre Regina is a great example of the brand’s flexibility and easy transition into becoming a full-service hotel. Since 2012, seven hotels have opened in Toronto, Gatineau, Regina, Kamloops, Halifax, Edmonton, and Victoria and there are four more in the pipeline, three of which are airport hotels: • DoubleTree by Hilton Toronto Airport West, March 2017 • DoubleTree by Hilton Toronto Airport, April 2017 • DoubleTree by Hilton Halifax-Dartmouth, April 2017 • DoubleTree by Hilton Montreal Airport, March 2018 There are currently nine DoubleTree hotels in Canada.

Home2 and Homewood Suites by Hilton While Home2 Suites and Homewood Suites are both extended stay and weekend transient brands, Home2 Suites falls into the midscale tier, while Homewood is more upscale, more residential and more spacious, Adrian Kurre,

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Vito Curalli Hilton’s global head for the two brands, explained. “Homewood Suites has a full size fridge and cooktop, while Home2 is smaller in size, and has a burner, microwave and smaller fridge, for a $15 U.S. price difference.” Home2 is making inroads: the first one opened in West Edmonton a couple of years ago. In March, the Home2 – Milton Ont., opened its doors, making it the second property in the country. Later this summer, there will be a Home2 opening in Fort St. John, B.C. as well. “The brands started five years ago in the U.S. We have 90 open today and a 300-hotel pipeline. In Canada, we want to get critical mass. In the first two, 56 per cent of occupants are HHonors members — and the more HHonors members, the higher the ADR,” said Kurre.

Tru by Hilton Hilton Worldwide continues to grow both its pipeline of new hotels as well as its brand line up with the addition of Tru by Hilton in 2015. Vito Curalli, executive director of Canada, Latin America and international sales for Hilton Worldwide feels the brand has great potential in Canada. “We predict our growth out of the gate will be faster than any other focused-service Hilton brand in Canada,” says Curalli. “We also believe that Tru by Hilton is the fastest-growing new-build hotel brand in U.S. history. “It’s a fresh, new midscale brand, that appeals to spirited travellers of all ages. It’s a unique brand amongst the stable, and the feedback from owners is that it’s ‘absolutely different’,” Curalli noted. Curalli also said that the brand received a very good reception at a development seminar held in advance of the Canadian Hotel Investment Conference in mid-May that attracted 100 owners and management companies.

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Monique Rosszell and Kevin Goldstein of HVS. Goldstein spoke on energy and sustainability in hospitality — an investor’s perspective at HVS Hotel Market Connections 2016 held in Toronto. TORONTO — Monique Rosszell of HVS talked about branding, and conversions rather than new builds, as areas of opportunity for Canadian investors at Hotel Market Connections 2016, held at the St. Andrews Club and Conference Centre in Toronto June 16. She told the audience of investors and hoteliers that 63 per cent of Canadian rooms supply is more than 30 years old. “We are seeing a lot of conversion and rebranding going on, since existing hotels can be picked up for much less than the cost of new builds.” Only 5.6 per cent of the hotel inventory is less than five years old, which makes sense since new supply has been expanding at a rate of

about 1.5 per cent annually. Quebec has the oldest room supply with 73.9 per cent older than 30 years and just 1.3 per cent less than five, while the west has the newest room supply with 59.1 per cent older than 30 years and 8 per cent less than five. In Canada, just 24 per cent of hotels are branded, although this represents 50 per cent of the room supply. This means that there are a lot of mom and pop unbranded establishments in Canada. In the U.S., 58 per cent of hotels are branded and room count is a much higher percentage since branded properties tend to be much larger. The percentage increase of branded hotels grew by 1.4 per cent,

more than twice as fast as the U.S. rate of 0.6 per cent. But there is far more scope for growth here. The table below shows some key brands with a comparison of numbers of units in Canada and the U.S. Since the Canadian hotel room inventory is one tenth the size of the U.S., it would make sense that room inventory for each brand here would be 10 per cent of that in the U.S. Brands shown here don’t hit the 10 per cent mark, with the exception of Four Points by Sheraton and element. In the case of element, the figure was achieved with the addition of just one new hotel last year; there are now two elements in Canada. Holiday Inn is almost bang-on the 10 per cent mark.

October 4+5, 2016 Vancouver Convention Centre

We’ve changed our name. We’re now the Western Canadian Lodging Conference…but you can call us WCLC.

cdnlodgingconference.ca Confirmed Sponsors to date

BECOME A SPONSOR Contact VICKI WELSTEAD (416) 924-2002 x233 vickiwelstead@bigpictureconferences.ca

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2016-06-17 July 2016 | 75:10 PM

2017

Franchise

ANNUAL LIST OF FRANCHISE PROPERTIES, INCLUDING STATISTICS, CONTACTS AND COSTS.

Report

RESEARCHED BY: PETER ELLIOTT ACCOR CANADA INC. 3670 Hurontario Street, Mississauga, ON, L5B 1P3 www.novotel.com Contact: Didier Bosc Phone: 905-803-6718 Fax: 905-896-4029 Email: Didier.Bosc@accor.com

GLō (BW) Units (CAN): 0 Total Rooms (CAN): 0 Fees: $55,626 for 100 rooms. Marketing assessment $14,148 for 100 rooms. Membership fee based on the number of rooms at each hotel.

Premier Collection (BW) Novotel (Accor Canada Inc.) Units (QC): 2 Units (ON): 5 Units (CAN): 7 Total Rooms (CAN): 1,623 Franchise Fee: $50,000 Royalty Fee: 2.00 to 4.00% Ad Fee: 2.00%

Units (CAN): 1 Total Rooms (CAN): 122 Fees: $55,626 for 100 rooms. Marketing assessment $14,148 for 100 rooms. Membership fee based on the number of rooms at each hotel.

Vīb (BW)

BEST WESTERN HOTELS AND RESORTS 6557 Mississauga Rd., Unit B, Meadowvale Court 1, Mississauga, ON, L5N 1A6 www.bestwestern.com Contact: Jack Barry - AT, Fran Wagner - ON, Allan Seigel - Western Canada Phone: 905-816-4787 Fax: 905-816-4783 Email: jack.barry@bestwestern.com, fran.wagner@bestwestern.com, allan.siegel@bestwestern.com

Best Western/Plus/Premier (BW) Units (AT): 15 Units (QC): 13 Units (ON): 58 Units (WS): 116 Units (CAN): 206 Total Rooms (CAN): 19,446 Franchise Fee: $56,000 Royalty Fee: See Comments Ad Fee: See Comments Expansion Notes: Has launched a new Extended Stay prototype; new build PLUS level. Directory Comments: Royalty Fee: $55,626 for 100 rooms. Marketing assessment $14,148 for 100 rooms. Membership fee based on the number of rooms at each hotel.

Units (CAN): 0 Total Rooms (CAN): 0 Fees: $55,626 for 100 rooms. Marketing assessment $14,148 for 100 rooms. Membership fee based on the number of rooms at each hotel.

Units (ON): 7 Units (WS): 8 Units (CAN): 15 Total Rooms (CAN): 2,890 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 2.00%

701 Carlson Parkway, Box 59159, Minneapolis, MN, 55459-8254 www.CountryInns.com Contact: Sean Shannon Phone: 763-212-3475 Fax: 763-212-3401 Email: sshannon@carlsonrezidor.com

Country Inns & Suites By Carlson (CAR) Units (ON): 4 Units (WS): 4 Units (CAN): 8 Total Rooms (CAN): 635 Franchise Fee: $50,000 Royalty Fee: 5.00% Ad Fee: 2.50%

Park Inn by Radisson (CAR) Units (ON): 2 Units (WS): 1 Units (CAN): 3 Total Rooms (CAN): 387 Franchise Fee: $35,000 Royalty Fee: 4.50% Ad Fee: 2.00% Expansion Notes: A Radisson in Mississauga was recently rebranded as a Park Inn.

Rodeway Inn (CHC)

Units (AT): 20 Units (QC): 26 Units (ON): 63 Units (WS): 34 Units (CAN): 143 Total Rooms (CAN): 11,838 Franchise Fee: $40,000 Royalty Fee: 5.00% Ad Fee: 1.30%

Units (QC): 1 Units (ON): 3 Units (CAN): 4 Total Rooms (CAN): 179 Franchise Fee: $15,000 Royalty Fee: $30/room/mth Ad Fee: $10/room/mth

Radisson Red (CAR)

Sleep Inn (CHC)

Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 4.00%

Comfort Suites (CHC)

CHOICE HOTELS CANADA

5090 Explorer Drive, Suite 500, Mississauga, ON, L4W 4T9 www.choicehotels.ca Contact: Brian Leon Phone: 905-206-7343 Fax: 905-624-7796 Email: brian_leon@choicehotels.ca

CARLSON REZIDOR

BW Best Western

8 | Canadian Lodging News

Comfort (CHC)

Radisson (CAR)

Ascend Collection (CHC) Units (AT): 5 Units (QC): 5 Units (ON): 3 Units (CAN): 13 Total Rooms (CAN): 996 Franchise Fee: $30,000 Royalty Fee: 4.00% Ad Fee: 1.25% Expansion Notes: 2 properties added in Quebec.

Clarion (CHC) Units (QC): 1 Units (ON): 4 Units (WS): 4 Units (CAN): 9 Total Rooms (CAN): 1112 Franchise Fee: $35,000 Royalty Fee: 2.50% Ad Fee:1.25%

Units (QC): 1 Units (ON): 1 Units (WS): 3 Units (CAN): 5 Total Rooms (CAN): 429 Franchise Fee: $50,000 Royalty Fee: 5.00% Ad Fee: 1.30% Expansion Notes: Two properties under development. (as of June 2015) Directory Notes: See Choice Hotels Canada

Econo Lodge (CHC) Units (AT): 4 Units (QC): 12 Units (ON): 12 Units (WS): 26 Units (CAN): 54 Total Rooms (CAN): 2,882 Franchise Fee: $25,000 Royalty Fee: 4.00% Ad Fee: 1.30%

Units (WS): 2 Units (CAN): 2 Total Rooms (CAN): 201 Franchise Fee: $30,000 Royalty Fee: 5.00% Ad Fee: N/A Directory Notes: Franchise Fee: $300 per suite, $30000 minimum System Fee: 2.5% of gross room revenue.

Units (AT): 11 Units (QC): 22 Units (ON): 30 Units (WS): 27 Units (CAN): 90 Total Rooms (CAN): 8,355 Franchise Fee: $35,000 Royalty Fee: 4.00% Ad Fee: 1.30%

CAR Carlson Rezidor Hotels & Resorts

Suburban Extended Stay (CHC) Units (WS): 2 Units (CAN): 2 Total Rooms (CAN): 177 Franchise Fee: $30,000 Royalty Fee: 5.00% Ad Fee: 2.50% Expansion Notes: Hotels in Kindersley and Estevan, SK. Directory Notes: Franchise Fee: $225/ per suite, $30,000 minimum. System Fee: 2.5% of the preceeding month’s gross room revenue.

CHOICE HOTELS INTERNATIONAL

Mainstay Suites (CHC)

Quality (CHC)

Units (ON): 2 Units (WS): 1 Units (CAN): 3 Total Rooms (CAN): 194 Franchise Fee: $35,000 Royalty Fee: 4.00% Ad Fee: 1.30%

1 Choice Hotels Circle, Ste 400, Rockville, MD, 20850 www.cambriasuitesfranchise.com Contact: John Slaughter Phone: 303-667-5385 Fax: 602-606-5385 Email: john_slaugher@choicehotels.com

Cambria Suites (CHI) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $60,000 Royalty Fee: 5.00% Ad Fee: 4.00% Expansion Notes: Plans for the expansion of Cambria Suites in key locations in multiple markets across Canada.

CHC Choice Hotels Canada

COAST HOTELS

#900-1090 W Georgia Street, Vancouver, BC, V6E 3V7 www.coasthotels.com Contact: Mark Hope Phone: 604-642-4102 Fax: 604-682-8942 Email: m.hope@coasthotels.com

Units (WS): 28 Units (CAN): 28 Total Rooms (CAN): 3,562 Franchise Fee: $10,000 Royalty Fee: 2.00% Ad Fee: 2.00% Directory Notes: Also has US operations.

D3H HOTELS

#1139 - 8th Street East Saskatoon, SK, S7H 0S3 www.d3h.ca Contact: Carolyn Genest Phone: 306-249-2882 Fax: 306-668-8051 Email: cgenest@d3h.ca

Embassy Suites by Hilton (HIL) Units (QC): 1 Units (ON): 1 Units (CAN): 2 Total Rooms (CAN): 735 Franchise Fee: $75,000 Royalty Fee: 5.50% Ad Fee: 4.00% Directory Notes: Development Services Fee: $75,000 US $400 for each additional guest suite over 250. | Royalty Fee: 5.5% | Marketing Fee: 4%

Hampton Inn/Hampton Inn & Suites (HIL) Units (AT): 7 Units (QC): 2 Units (ON): 22 Units (WS): 22 Units (CAN): 53 Total Rooms (CAN): 5,890 Franchise Fee: $75,000 Royalty Fee: 6.00% Ad Fee: 4.00% Expansion Notes: Three Hamptons are scheduled to open in 2016 with a total of 315 rooms. Directory Notes: Development Services Fee: $75,000 US ($450/guest room over 150) | Marketing Fee: 4%

Home Hotels by d3h Units (WS): 6 Units (CAN): 6 Total Rooms: 438 Expansion Notes: Expansion of d3h’s own franchise, Home Hotels by d3h.

HILTON HOTELS AND RESORTS

7930 Jones Branch Drive, Suite 700, McLean, VA, 22102 www.hilton.com Contact: Thomas Lorenzo Phone: 703-883-1067 Fax: 905-672-6422 Email: thomas.lorenzo@hilton.com

Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 4.00%

Curio Collection (HIL) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 4.00%

www.homewoodsuites.com Units (AT): 1 Units (QC): 1 Units (ON): 12 Units (WS): 2 Units (CAN): 16 Total Rooms (CAN): 1,821 Franchise Fee: $75,000 Royalty Fee: 5.50% Ad Fee: 3.50% Expansion Notes: Directory Notes: Development Services Fee: $75,000 US $400 for each additional guest suite over 150 Royalty fee is 3.5% in Year 1, 4.5% in Year 2 and thereafter 5.5%. | Marketing Fee: 3.5%

TRU by Hilton (HIL) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $75,000 Royalty Fee: 5.50% Ad Fee: 3.50% Expansion Notes: New midscale select service brand. Directory Notes: Development Services Fee: $75,000 US $400 for each additional guest suite over 150 | Royalty fee is 3.5% in Year 1, 4.5% in Year 2 and thereafter 5.5%. | Marketing Fee: 3.5%

Units (AT): 1 Units (QC): 3 Units (ON): 5 Units (WS): 4 Units (CAN): 13 Total Rooms (CAN): 5,174 Franchise Fee: $80,000 Royalty Fee: 5.00% Ad Fee: 4.00% Directory Notes: Development Services Fee: $75,000 US, $400 for each additional guest room or suite over 250 | Royalty Fee: 5% | F&B Fee: 3% | Marketing Fee: 4%

Units (AT): 1 Units (QC): 2 Units (ON): 13 Units (WS): 4 Units (CAN): 21 Total Rooms (CAN): 3,269 Franchise Fee: $60,000 Royalty Fee: 5.50% Ad Fee: 4.30% Expansion Notes: One Hilton Garden Inn in the 2016 pipeline with 198 rooms. Directory Notes: Development Services Fee: $75,000 US $400 for each additional guest room over 150 | Marketing Fee: 4.3%

HYATT HOTELS AND RESORTS

71 Wacker Drive, Chicago, IL, 60606 www.hyatt.com Contact: Scott Richer Phone: 416-300-8215 Fax: 312-750-8599 Email: scott.richer@hyatt.com

Units (AT): 1 Units (QC): 1 Units (ON): 3 Units (WS): 4 Units (CAN): 9 Total Rooms (CAN): 2,032 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 4.00% Expansion Notes: One Doubletree with 265 rooms in 2016 pipeline. Directory Notes: Development Services Fee: $75,000 US $400 for each additional guest room or suite over 250. | Royalty Fee: 5% | Program Fee: 4%

Units (CAN): 1 Total Rooms (CAN): 346 Franchise Fee: $60,000 USD Royalty Fee: 5.00% Ad Fee: 3.50% Expansion Notes: Two to open in Alberta in summer 2016.

The Unbound Collection (HYA) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: N/A Royalty Fee: N/A Ad Fee: N/A Expansion Notes: A global collection of unique and independent stay experiences consisting of new and existing upper upscale and luxury properties.

INTERCONTINENTAL HOTELS GROUP

2 Robert Speck Parkway, Suite 600, Mississauga, ON, L4Z 1H8 www.candlewoodsuites.com Contact: Stuart Laurie Phone: 416-675-3366 Fax: 416-675-9779 Email: stuart.laurie@ihg.com

Home2 Suites by Hilton (HIL) Units (ON): 1 Units (WS): 1 Units (CAN): 2 Total Rooms (CAN): 227 Franchise Fee: $50,000 Royalty Fee: 5.00% Ad Fee: 3.00% Expansion Notes: First unit opened in August, 2014 in West Edmonton. Second opened in Milton, ON in 2016. Two Home2 Suites are in the pipeline for 2016 with a total of 190 rooms.

CHI Choice Hotels International

Candlewood Suites (IHG) Units (QC): 1 Units (CAN): 1 Total Rooms (CAN): 145 Franchise Fee: $50,000 Royalty Fee: 5.00% Ad Fee: 2.50% Expansion Notes: Three Candlewood Suites in the pipeline for 2016 with 266 rooms. Franchise Fee: $500 per guest suite but not less than $50,000

Andaz, a Hyatt Brand (HYA) Units (CAN): 0 Total Rooms (CAN): 0 Directory Notes: A management fee of 3.0% is charged on Gross Total Revenue. Expansion Notes: One 200-room hotel under construction in Ottawa’s Byward Market, scheduled to open in 2016.

Hyatt Centric (HYA) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $100,000 USD Royalty Fee: 5.00% Ad Fee: N/A

Crowne Plaza Hotels & Resorts (IHG) Units (AT): 2 Units (QC): 2 Units (ON): 4 Units (CAN): 8 Total Rooms (CAN): 1,943 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 3.00% Expansion Notes: Working on another Crowne Plaza. Directory Notes: Franchise Fee: $500 per guest room, but not less than $75,000

Holiday Inn Express (IHG) Hyatt Regency (HYA)

Doubletree by Hilton (HIL)

Hyatt Place (HYA)

Hilton (HIL)

Hilton Garden Inn (HIL) Canopy (HIL)

Homewood Suites (HIL)

Units (QC): 1 Units (ON): 1 Units (WS): 2 Units (CAN): 4 Total Rooms (CAN): 999 Franchise Fee: $100,000 USD Royalty Fee: 6.00% Ad Fee: 3.00%

Hyatt House (HYA) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $60,000 USD Royalty Fee: 5.00% Ad Fee: 3.50%

HIL Hilton Hotels & Resorts

Units (AT): 9 Units (QC): 6 Units (ON): 35 Units (WS): 44 Units (CAN): 94 Total Rooms (CAN): 9,626 Franchise Fee: $50,000 Royalty Fee: 6.00% Ad Fee: 3.00% Expansion Notes: 19 in the pipeline with a total of 2,152 rooms. Directory Notes: Franchise Fee: $500 per guest room, but not less than $50,000

Holiday Inn Hotel & Resorts (IHG) Units (AT): 4 Units (QC): 6 Units (ON): 23 Units (WS): 25 Units (CAN): 58 Total Rooms (CAN): 10,648 Franchise Fee: $50,000 Royalty Fee: 5.00% Ad Fee: 2.50% Expansion Notes: Four Holiday Inns with 623 rooms total in the pipeline. Directory Notes: Franchise Fee: $500 per guest room, but not less than $50,000

Hotel Indigo (IHG) Units (ON): 2 Units (CAN): 2 Total Rooms (CAN): 226 Franchise Fee: $60,000 Royalty Fee: 5.00% Ad Fee: 3.50% Expansion Notes: Hotel Indigo has one hotel (253 rooms) in the pipeline. Directory Notes: Franchise Fee: $500 per guest room, but not less than $60,000

InterContinental Hotels & Resorts (IHG) Units (QC): 1 Units (ON): 2 Units (CAN): 3 Total Rooms (CAN): 1,151 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 3.00% Directory Notes: Franchise Fee: $500 per guest room, but not less than $75,000

Staybridge Suites (IHG) Units (ON): 6 Units (WS): 2 Units (CAN): 8 Total Rooms (CAN): 897 Franchise Fee: $50,000 Royalty Fee: 5.00% Ad Fee: 2.50% Expansion Notes: Four Staybridge Suites with 450 rooms are in the pipeline. Franchise Fee: $500 per guest suite, but not less than $50,000

LA QUINTA INNS & SUITES

909 Hidden Ridge Suite 600, Irving, TX, 75038 www.LQ.com Contact: Rajiv Trivedi Phone: 214-492-6602 Fax: 214-492-6553 Email: rajiv.trivedi@laquinta.com

Units (ON): 1 Units (WS): 1 Units (CAN): 2 Total Rooms (CAN): 133 Franchise Fee: $50,000 Royalty Fee: 4.00% Ad Fee: 2.50% Directory Notes: Royalty fees: 4.0% increasing to 4.5% on the 25th month through expiration date.

IHG InterContinental Hotels Group

July 2016 | 9

MAGNUSON HOTELS (INCL. MAGNUSON GRAND, M-STAR)

Delta Hotels and Resort (MAR)

Units (WS): 2 Units (CAN): 2 Expansion Notes: Magnuson has two Magnuson Hotels in the pipeline with 206 rooms total.

Units (AT): 7 Units (QC): 5 Units (ON): 8 Units (WS): 15 Units (CAN): 35 Total Rooms (CAN): 9,321 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 3.50% Expansion Notes: Marriott plans 4 new Delta Hotels & Resorts with 913 rooms. Directory Notes: Deltaâ&#x20AC;&#x2122;s franchise fee is the greater of $50K or $300/door. The Marketing fee is $45K per year plus 1.2% of Room Revenue. The Royalty fee is 5.0% of Room Revenue.

MARRIOTT HOTELS AND RESORTS

Fairfield Inn & Suites by Marriott (MAR)

525 East Mission Ave., Spokane, WA www.magnusonhotels.com Contact: Thomas R. Magnuson Phone: 509-994-2048 Email: tom@magnusonhotels.com

2425 Matheson Blvd East, Suite 100, Mississauga, ON, L4W 5K4 www.marriott.com Contact: Manilo Marescotti Phone: 905-366-5200 Fax: 905-366-5220 Email: manilo.marescotti@marriott.com

AC Hotels (MAR) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $75,000 Royalty Fee: 5.50% Ad Fee: 2.50% Expansion Notes: There are 2 AC Hotels by Marriott in the Canadian pipeline with 361 rooms total. The first will be in Montreal. Directory Notes: Franchise/ Application Fee: $75000 or $500/ room whichever is greater (US dollars) | Royalty Fee: 5.5% Gross Room Sales | Advertising/Marketing Fee: 2.5% Gross Room Sales

Autograph Collection (MAR) Units (AT): 1 Units (WS): 1 Units (CAN): 2 Total Rooms (CAN): 460 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 1.50% Expansion Notes: The Douglas in downtown Vancouver is opening soon. Directory Notes: Franchise/ Application Fee: $60000 or $200/ room whichever is greater (US dollars) | Royalty Fee: 5% Gross Room Sales | Advertising/Marketing Fee: 1.5% Gross Room Sales

Courtyard by Marriott (MAR) Units (AT): 2 Units (QC): 3 Units (ON): 15 Units (WS): 6 Units (CAN): 26 Total Rooms (CAN): 4,551 Franchise Fee: $75,000 Royalty Fee: 6.00% Ad Fee: 2.00% Expansion Notes: Marriott has 11 Courtyards in the pipeline with 1,672 rooms. Directory Notes: Franchise/ Application Fee: $75,000 or $500/ room whichever is greater (US dollars). | Royalty Fee: 5:5% Gross Room Sales | Advertising/Marketing Fee: 2% Gross Room Sales

Units (AT): 2 Units (QC): 1 Units (ON): 10 Units (WS): 6 Units (CAN): 19 Total Rooms (CAN): 2,094 Franchise Fee: $50,000 Royalty Fee: 5.50% Ad Fee: 2.50% Expansion Notes: Marriott plans call for 7 Fairfields with 919 rooms. Directory Notes: Franchise/ Application Fee: $50,000 or $400/ room whichever is greater (US dollars) | Royalty Fee: 4.5% Gross Room Sales | Advertising/Marketing Fee: 2.5% Gross Room Sales.

JW Marriott (MAR) Units (ON): 1 Units (CAN): 1 Total Rooms (CAN): 221 Franchise Fee: $85,000 Royalty Fee: 6.00% Ad Fee: 1.00% Expansion Notes: There are 5 Marriott and JW hotels in the pipeline with 1,458 rooms. The JW Marriotts are part of large, high profile, mixed use projects. Directory Notes: Franchise/ Application Fee: $85,000 + $300/ room for each room in excess of 275 rooms (US dollars) | Royalty Fee: 6% Gross Room Sales Plus 3% Gross F&B Sales | Marketing/Advertising Fee:1% Gross Room Sales

Marriott Hotels & Resorts (MAR) Units (AT): 1 Units (QC): 3 Units (ON): 6 Units (WS): 5 Units (CAN): 15 Total Rooms (CAN): 5,363 Franchise Fee: $85,000 Royalty Fee: 6.00% Ad Fee: 1.00% Expansion Notes: There are 5 Marriott and JW hotels in the pipeline with 1,458 rooms. Directory Notes: Franchise/Application Fee: $85,000 + $300/room for each room in excess of 275 rooms (US dollars) | Royalty Fee: 6% Gross Room Sales Plus 3% Gross F&B Sales | Marketing/Advertising Fee:1% Gross Room Sales

Moxy (MAR) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: N/A Royalty Fee: 5.50% Ad Fee: 2.50%

Renaissance Hotels & Resorts by Marriott (MAR) Units (QC): 1 Units (ON): 1 Units (WS): 1 Units (CAN): 3 Total Rooms (CAN): 561 Franchise Fee: $75,000 Royalty Fee: 5.00% Ad Fee: 1.50% Expansion Notes: One Renaissance Hotel & Resort is in the pipeline with 258 rooms. Directory Notes: Franchise/ Application Fee: $75,000 plus $300 for each room in excess of 250 (US dollars). | Royalty Fee: 5% Gross Room Sales | Advertising/Marketing Fee: 1.5% Gross Room Sales

Residence Inn by Marriott (MAR) Units (AT): 2 Units (QC): 4 Units (ON): 12 Units (WS): 4 Units (CAN): 22 Total Rooms (CAN): 3,172 Franchise Fee: $75,000 Royalty Fee: 6.00% Ad Fee: 2.50% Expansion Notes: There are 4 Residence Inns by Marriott in the pipeline with 691 rooms. Directory Notes: Franchise/ Application Fee: $75,000 or $500/ suite whichever is greater (US Dollars) | Royalty Fee: 5.5% Gross Room Sales | Advertising/Marketing Fee: 2.5% Gross Room Sales

Springhill Suites by Marriott (MAR) Units (QC): 1 Units (ON): 1 Units (CAN): 2 Total Rooms (CAN): 299 Franchise Fee: $50,000 Royalty Fee: 5.50% Ad Fee: 2.50% Directory Notes: Franchise/ Application Fee: $50,000 or $400/ suite whichever is greater (US dollars) | Royalty Fees: 5% Gross Room Sales | Advertising/Marketing Fee: 2.5% Gross Room Sales

TownePlace Suites by Marriott (MAR) Units (ON): 8 Units (WS): 1 Units (CAN): 9 Total Rooms (CAN): 1,056 Franchise Fee: $50,000 Royalty Fee: 5.00% Ad Fee: 2.00% Expansion Notes: Saskatoon and Windsor are opening soon. Directory Notes: Franchise/ Application Fee: $50,000 or $400/ room whichever is greater (US Dollars) | Royalty Fee: 5% Gross Room Sales | Advertising/Marketing Fee: 1.5% Gross Room Sales.

MAR Marriott Hotels & Resorts

1 0 | Canadian Lodging News

MONTE CARLO INNS

RED ROOF INN

Units (ON): 8 Units (CAN): 8 Rooms (WS): 765 Total Rooms: 765 Franchise Fee: $30,000 Royalty Fee: 5.00% Advertising Fee: 2.00%

Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $30,000 Royalty Fee: 4.50% Ad Fee: 4.00% Expansion Notes: Expanding into Canada. First four hotels by 2016. Directory Notes: Red Roof has 360 locations in the US.

#7045 Edwards Blvd., 5th Flr., Mississauga, ON, L5S 1X2 www.montecarloinns.com Contact: Danny Pedone Phone: 905-564-8500 Fax: 905-564-8400 Email: dpedone@montecarloinns.com

2183 Coldharbor Court, Lewis Center, OH, 43215 www.redroof.com Contact: Glen Squires Phone: 902-457-1907 Email: gsquires@pacrimhospitality.com

REALSTAR HOSPITALITY 77 Bloor St. W., Suite 2000, Toronto, ON, M5S 1M2 www.daysinn.ca Contact: Irwin Prince Phone: 416-966-8378 Fax: 416-923-5424 Email: irwin.prince@realstarhospitality.com

STARWOOD HOTELS & RESORTS

123 Queen St. W., Toronto, ON, M5H 2M9 www.alofthotels.com Contact: Scott T. Duff Phone: 416-947-4825 Fax: 416-947-4975 Email: scott.duff@starwoodhotels.com

Days Inns - Canada (REA) Units (AT): 9 Units (QC): 9 Units (ON): 34 Units (WS): 59 Units (CAN): 111 Total Rooms (CAN): 8,867 Royalty Fee: 6.50% Expansion Notes: Four Days Inns are in the pipeline. Directory Notes: Realstar is the master franchisor for Days Inns, a Wyndham brand, in Canada. Franchise Fee is $350 per room with a minimum of $35,000. 2.3% Reservation Fee.

Motel 6 (REA) Units (ON): 12 Units (WS): 19 Units (CAN): 31 Total Rooms (CAN): 2,318 Franchise Fee: $40,000 Royalty Fee: 5.00% Ad Fee: 1.50% Expansion Notes: Six Motel 6 and Studio 6 locations are in the pipeline. Directory Notes: 2.0% Reservation Fee

Studio 6 (REA) Units (ON): 2 Units (WS): 1 Units (CAN): 3 Total Rooms (CAN): 259 Franchise Fee: $40,000 Royalty Fee: 5.00% Ad Fee: 1.50% Expansion Notes: Six Motel 6 and Studio 6 locations are in the pipeline. Directory Notes: 2.0% Reservation Fee

REA Realstar Hospitality

Aloft Hotels (STA) Units (QC): 1 Units (ON): 1 Units (WS): 1 Units (CAN): 3 Total Rooms (CAN): 410 Franchise Fee: $60,000 Royalty Fee: 5.50% Ad Fee: N/A Directory Notes: Initial fee: $60,000 plus $450 per room in excess of 150 rooms | License fee: 5.5% Gross Rooms Revenue | Food & Beverage Fee: NA | Program Fee: 4% Gross Room Revenue | Marketing: Included in Program Fee | Sales: Included in Program Fee | SPG fee: 5% member-applicable charges (4.2% average blended assessment (ABA) | Reservations: Included in the Program Fee

Element Hotels (STA) Units (ON): 1 Units (WS): 1 Units (CAN): 2 Total Rooms (CAN): 321 Franchise Fee: $60,000 Royalty Fee: 5.50% Ad Fee: 4.00% Expansion Notes: Pipeline in Canada includes 3 Elements with a total of 386 rooms. Directory Notes: $60,000 plus $450 per room in excess of 150 rooms | License fee: 5.5% of Gross Rooms Revenue | Food & Beverage fee: N/A | Program Fee: 4% Gross Rooms Revenue | Marketing: Included in Program Fee | Sales: Included in Program Fee | SPG fee: 5% member-applicable charges (4.2% average blended assessment (ABA) | Reservations fee: Included in Program Fee.

STA Starwood Hotels & Resorts

Four Points by Sheraton (STA) Units (AT): 3 Units (QC): 3 Units (ON): 10 Units (WS): 15 Units (CAN): 29 Total Rooms (CAN): 4,231 Franchise Fee: $60,000 Royalty Fee: 5.50% Ad Fee: N/A Expansion Notes: Starwood has 10 Four Points hotels in the pipeline with a total of 1,156 rooms. Directory Notes: $60,000 plus $450 per room in excess of 150 rooms | License fee: 5.5% of Gross Rooms Revenue | Food & Beverage Fee: N/A | Program Fee: 4% Gross Rooms Revenue | Marketing fee: Included in Program Fee | Sales fee: Included in Program Fee | SPG fee: 5% member-applicable charges (4.2% average blended assessment (ABA) | Reservations systems fee: Included in Program Fee

Le Meridien Hotels (STA) Units (QC): 1 Units (CAN): 1 Total Rooms (CAN): 108 Franchise Fee: $85,000 Royalty Fee: 5.00% Ad Fee: 1.00% Directory Notes: $85,000 plus $300 per room in excess of 200 rooms | License fee: 5% Gross Rooms Revenue | Food & Beverage fee: 2% Gross Food & Beverage Revenue | Program fee: N/A | Marketing fee: 1% Gross Rooms Revenue | Sales fee: 0.239% of Gross Rooms Revenue, plus 6% of revenue from group bookings generated by the SSO | SPG fee: 5% member-applicable charges (4.2% average blended assessment (ABA) | Reservations systems fee: 0.80% Gross Rooms Revenue + $8.65 per room per month

Sheraton Hotels and Resorts (STA) Units (AT): 1 Units (QC): 3 Units (ON): 7 Units (WS): 7 Units (CAN): 18 Total Rooms (CAN): 7,679 Franchise Fee: $85,000 Royalty Fee: 8.00% Ad Fee: 1.00% Expansion Notes: No new Sheratons planned for Canada. Directory Notes: Franchise Fee: Initial fee: 85,000 fixed plus $300/key in excess of 200 rooms | Royalty Fee: 6% of Gross Rooms Sales, plus 2% of Gross Food and Beverage Sales

TRA Travelodge Canada

Tribute Portfolio (STA) Units (CAN): 0 Total Rooms (CAN): 1 Franchise Fee: N/A Royalty Fee: 5.00% Ad Fee: 3.50% Expansion Notes: The 242-room Hotel Pur Quebec will debut as the first Tribute hotel in Canada in early 2017. Directory Notes: Initial fee: $50,000 plus $200 per room in excess of 250 rooms | License fee: 5% Gross Rooms Revenue | Food & Beverage fee: N/A | Program Fee: 3.5% Gross Rooms Revenue | Marketing fee: Included in Program Fee | Sales fee: Included in Program Fee | SPG fee: 5% member-applicable charges (4.2% average blended assessment (ABA) | Reservation systems fee: Included in Program Fee

Westin Hotels & Resorts (STA) Units (AT): 1 Units (QC): 2 Units (ON): 5 Units (WS): 7 Units (CAN): 15 Total Rooms (CAN): 5,638 Franchise Fee: $85,000 Royalty Fee: N/A Ad Fee: 2.00% Expansion Notes: Starwood has signed two new build properties, The Westin Calgary Airport and The Westin Edmonton Gateway, with a total of 475 rooms, both to open in 2017. Directory Notes: Initial fee: $85,000 plus $300 per room in excess of 200 rooms | License fee: 7% Gross Rooms Revenue | Food & Beverage fee: 3% Gross F&B Revenue | Program Fee: N/A | Marketing fee: 1.325% Gross Rooms Revenue | Sales fee: 0.675% Gross Rooms Revenue | SPG fee: 5% member-applicable charges (4.2% average blended assessment (ABA) | Reservation systems fee: 0.80% Gross Rooms Revenue + $8.65 per room per month

VANTAGE HOSPITALITY

3300 North University Dr., Suite 500, Coral Springs, FL, 33065 Contact: Bill Hanley Phone: 888-316-2378 Fax: 440-247-2294 Email: bhanley@vantagehospitality.com

Canada’s Best Value Inn (VAN) Units (AT): 4 Units (ON): 12 Units (WS): 17 Units (CAN): 32 Total Rooms (CAN): 1,727 Franchise Fee: $11,500 Royalty Fee: $980/month based on 60 rooms or less Ad Fee: $14/room/month Expansion Notes: Vantage has 11 CBVIs in the pipeline with 440 rooms total. Directory Notes: Members have a voice and a vote in the brand’s direction, low/flat fees, and shortterm contracts. Application fee is $1500. Franchise fee is based on USD - Royalty and Advertising Fees are in Canadian dollars. Fees increase as the number of rooms increases.

Lexington Inn and Suites (VAN) Units (ON): 2 Units (CAN): 2 Total Rooms (CAN): 126 Franchise Fee: $30,000 Royalty Fee: 4% GRR or $35/rm/ month Ad Fee: $22/room/month Expansion Notes: Dollar amounts are US dollars. There are 3 Lexington hotels with a total of 240 rooms in the pipeline. Directory Notes: Lexington Inns and Hotels are a collection of select-service properties and full-service hotels that provide hotel owners with the freedom of a membership and the resources of a franchise.

WYNDHAM HOTELS AND RESORTS 22 Sylvan Way, Parsippany, NJ, 07054 www.baymontinns.com Contact: Peter Lee Phone: 604-271-8118 Fax: 604-271-8116 Email: peter.lee@wyn.com

Baymont Inns & Suites (WYN) Units (WS): 1 Units (CAN): 1 Total Rooms (CAN): 233 Franchise Fee: $26,000 Royalty Fee: 5.00% Ad Fee: 3.50% Directory Notes: Franchise / Application Fee: $1000

Hawthorn Suites by Wyndham (WYN) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $40,000 Royalty Fee: 5.00% Ad Fee: 2.50% Expansion Notes: Acquired by Wyndham Hotel Group in 2008. 90 Hotels located in North America, large presence in California and Texas. Directory Notes: Initial Franchise Fee is the greater of $40,000 or $400 per guest room

Howard Johnson Canada (WYN) Units (AT): 5 Units (QC): 1 Units (ON): 21 Units (WS): 16 Units (CAN): 43 Total Rooms (CAN): 3001 Franchise Fee: $40,000 Royalty Fee: 4.50% Ad Fee: 4.00%

VAN Vantage Hospitality Group

Knights Inn Canada (WYN) Units (AT): 2 Units (QC): 0 Units (ON): 23 Units (WS): 10 Units (CAN): 35 Total Rooms (CAN): 1,255 Franchise Fee: $6,000 Royalty Fee: 3.00% Ad Fee: 2.00% Directory Notes: Introduced $25 per room per month flat fee program in 2012.

Microtel Inns & Suites (WYN) MasterBUILT Hotels — Canadian Territorial Developer for Microtel. Contact: Eric Watson Phone: 403-698-8509 Email: ewatson@masterbuilthotels.com Units (ON): 4 Units (WS): 8 Units (CAN): 12 Total Rooms (CAN): 1,015 Franchise Fee: $40,000 Royalty Fee: 6.00% Ad Fee: 2.00% There are 12 Microtels with 1,176 rooms in the pipeline. Extending its presence in three western provinces, Ontario and Quebec, the company is on track to build 75 new Microtel Hotels by 2036. Directory Notes: $1000 application fee

Ramada Worldwide (WYN) Units (AT): 3 Units (QC): 1 Units (ON): 12 Units (WS): 60 Units (CAN): 76 Total Rooms (CAN): 7,705 Franchise Fee: $35,000 Royalty Fee: 4.50% Ad Fee: 4.00% Directory Notes: Franchise Fee: Application Fee: $1000, Initial Fee: greater of $35000 US or $300 per guest room | * 8960 Foster Rd, Richmond, BC V6Y 1Z8

Travelodge (WYN)

Superior Lodging Development S8 — Canadian Territorial Developer 201- 609 14th St NW, Calgary, AB, T2N 2A1 www.travelodge.ca Contact: Nigel Lucas Phone: 403-270-9000 Fax: 403-270-9029 Email: nlucas@superiorlodgingcorp. com Units (AT): 7 Units (QC): 2 Units (ON): 29 Units (WS): 51 Units (CAN): 89 Total Rooms (CAN): 8,353 Franchise Fee: $25,000 Royalty Fee: 5.00% Ad Fee: 3.50% Expansion Notes: Looking to expand across Canada. Directory Notes: Franchise Fee: $20000-$25000

Thriftlodge Canada (WYN) Superior Lodging Development S8 — Canadian Territorial Developer 201- 609 14th St NW, Calgary, AB, T2N 2A1 www.travelodge.ca Contact: Nigel Lucas Phone: 403-270-9000 Fax: 403-270-9029 Email: nlucas@superiorlodgingcorp.com Units (AT): 1 Units (ON): 3 Units (WS): 6 Units (CAN): 10 Total Rooms (CAN): 522 Franchise Fee: $25,000 Royalty Fee: 4.00% Ad Fee: 2.00% Expansion Notes: Expansion across Canada Directory Notes: Franchise Fee: $20000-$25000

TRYP by Wyndham (WYN) Units (CAN): 0 Total Rooms (CAN): 0 Franchise Fee: $45,000 Royalty Fee: 5.00% Ad Fee: 3.00%

Super 8 (WYN)

Superior Lodging Corp. — Canadian Territorial Developer 201- 609 14th St NW, Calgary, AB, T2N 2A1 www.travelodge.ca Contact: Nigel Lucas Phone: 403-270-9000 Fax: 403-270-9029 Email: nlucas@superiorlodgingcorp.com Units (AT): 7 Units (QC): 6 Units (ON): 33 Units (WS): 84 Units (CAN): 130 Total Rooms (CAN): 8,430 Franchise Fee: $20,000 Royalty Fee: 5.50% Ad Fee: 3.00% Expansion Notes: There are two new builds in the pipeline with a total of 120 rooms. Directory Notes: Franchise Fee: Application Fee:$1000, Initial Fee: $25500 plus $100 per guest room over 120 rooms.

Wingate by Wyndham (WYN) Units (WS): 5 Units (CAN): 5 Total Rooms (CAN): 542 Franchise Fee: $36,000 Royalty Fee: 4.50% Ad Fee: 4.00% Directory Notes: Franchise Fee: Application Fee: $1000, Initial Fee: greater of $35000 or $350 per guest room.

Wyndham Garden (WYN) Units (ON): 1 Units (WS): 1 Units (CAN): 2 Total Rooms (CAN): 308 Franchise Fee: $40,000 Royalty Fee: 8.50% Ad Fee: N/A Expansion Notes: Opened second hotel in Calgary in 2015. Opened first Canadian hotel in Niagara Falls in 2012.

WYN Wyndham Worldwide

July 2016 | 1 1

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Suite Surrender Recognizing that a top-quality sleep experience is an important investment that must be made, hoteliers are committing to creating a good night’s rest. BY DON DOULOFF

“T Springwall Sleep Products.

Hotel William Gray.

Choice Hotels.

Protect-A-Bed.

hese days, travellers are educated on the correlation between sleep and health, productivity and energy. Work or leisure travellers value a good night’s sleep and expect nothing less. Guests decide to return again (or not!) based on the quality of mattress and overall sleep experience. A guest actually perceives the entire quality of the room as being higher if there is a luxurious bed (the combination of mattress plus pillows plus linens).” Those words, from Jordanna Caine, national contract sales manager at Springwall Sleep Products Inc., neatly encapsulate the importance of a good night’s rest. In fact, a good sleep experience can give properties a competitive advantage, according to Caine. “If a hotel is looking for excellent reviews and word of mouth, they need to ensure they fit out the rooms with luxurious mattresses and let the guests know what they are doing to create an incredible sleep experience. A hotel needs to be able to market the sleep experience to entice guests to choose their property for the initial stay and must follow through in order to retain that guest loyalty and reap the benefits of positive reviews and word-ofmouth recommendations.” A zoned pocketed coil is the perfect (mattress) construction, since it offers enhanced support while providing individualized contouring and is a much more durable system, said Caine.

Renaissance Montreal.

Four Seasons.

Starwood’s dog beds.

COMFORT FOAM LAYERS Equally important are the comfort foam layers. Hoteliers are looking for posturized foams, enhanced pressure relief for the guest where the body is heaviest — humans carry 60 per cent of their body weight in their trunk — and bringing added durability, she said. Too, guests want a temperatureneutral sleep. “Specialty foams like aqua gel memory foam draw excess heat away from the sleeping surface and rather than remaining trapped in the mattress, the heat needs to escape — ventilated side rails allow this to happen.” Springwall’s signature brand is the Chiropractic Sleep System, the only sleep set recommended and endorsed by the Canadian Chiropractic Association. Matt Carter, national hospitality sales manager at Tempur Sealy Canada, said hotels are committing heavily to creating a top-quality sleep experience. “The conversation is not of price, but getting

1 4 | Canadian Lodging News

a premium product,” he said. “Hotels are recognizing that it’s an investment that must be made. They’re looking to upgrade from what they’ve historically done.” Comfort is the most prized feature, followed by durability. A higher-profile (that is, thicker) mattress — 13 to 14.5 inches in the case of premium styles — presents well and works as the centrepiece of a guestroom, noted Carter. Platform (i.e. mattressonly) looks are gaining in popularity. Pillowtops, including European models, remain strong. To differentiate premium suites’ sleep experience from that of standard rooms, four- and five-star properties are offering adjustable beds, allowing guests to raise the head and foot, providing another comfort level when guests are watching TV or working on their laptops, said Carter. Tempur Sealy has moved to 100-per-cent gel foam, which is durable and more comfortable, providing a “deeper, denser feel.”

GUESTS’ FIRST INTERACTION Montreal’s just-opened William Gray hotel has taken great care with its sleep experience, which is, “more often than not, the first real interaction our guests have with our rooms,” said Maria Antonopoulos, director, marketing communications at Le Groupe Antonopoulos, which owns William Gray. Keeping things local and highlighting the spirit of Old Montreal, William Gray commissioned Camdi design for its bed frames and headboards. Feathered duvets come from Quebec sleep masters Oie Blanc Canadien, while Royal Plus pillows and 100-per-cent cotton sheets “hit that sweet spot with a soft, 300-thread count.” Choice Hotels Canada, in recent years, has refreshed Comfort Inn’s Truly Yours guestrooms, introducing 100-percent cotton sheets topped by a filled blanket “that gives the bed a full, lofty, look and feel,” said director of franchise services Brendan Gibney. The Truly Yours - Pick Your Pillow program supplies both firm and soft pillows on every bed. “We’ve already seen a lift in guest satisfaction scores for every hotel that has completed the Truly Yours update,” said Gibney. Fairmont provides beds with pocketed-coil pillowtop mattresses. Beds feature “comfort flex” and “sim tech,” the independent coil construction that provides support. Guestrooms across the portfolio offer either a Sealy Pos-

turepedic Luxury Plush Pillowtop or a Stearns & Foster Plush Pillowtop, both private label and exclusive to Fairmont, according to information provided by the company. White, high-thread-count linens add extra comfort. Finishing off the set are plush feather pillows and duvets. At select Fairmont Gold locations, guests can choose from an in-room menu of specialty pillows. Boston’s Fairmont Copley Plaza, for example, offers the Perfect Pillow (isotonic for rejuvenating rest); the Four Position Pillow (for under the neck, behind or under the knees and behind the back) and the Snore Reduction Pillow (helps combat snoring by positioning the head and neck for maximum airflow). The Fairmont Hotel Vancouver’s Pillow Concierge features Dreamsong White Down, Xanadu Bamboo Charcoal, Zen Fibre, Embrace Body, Maternity and Knee pillows.

est Bouvet Island Recharge Pillow-Top with EverNU replaceable top, according to Yves Maisonneuve, hospitality account manager at Simmons Canada. The pillowtop “provides a more luxurious feel and look for a more homey feel,” while the EverNU zip-off top “allows hotels to refresh their guests’ sleep experience by replacing a mattress’s top upholstery layers. This helps maintain the original comfort of the bed and helps extend the life of the mattress,” said Maisonneuve. That bed also features Aircool foams “that helps air circulation and keeps the mattress sleep experience cooler.” Anchoring the sleep experience at Sheraton is a custom-designed 13-inch Simmons mattress featuring a plush-top. Other mattress features include quilted fabrics and cushioning foams; individually wrapped pocketed coils; and reinforced edge support.

EUCALYPTUS LINENS

MATTRESS PROTECTION

At IHG, a number of things are afoot. In the Even Hotel brand, rooms feature a painted canopy over a Simmons BeautyRest bed outfitted with layered eucalyptus linens that provide a cooler sleep. Pillows cater both to guests who sleep on their side and those who sleep on their back. In June, IHG announced a $200 million investment in the Crowne Plaza brand for the Americas region. As part of the Crowne Plaza Accelerate plan, the brand will introduce a sleep solution for all hotels that includes a higher-quality mattress and new pillows. Additionally, the brand developed the WorkLife guestroom featuring an angled bed.

Of course, hotels must protect mattresses against wear, bodily fluids and pests. Mattress encasements are an important tool for protecting a hotel’s mattress investment as well as providing a healthy sleep environment. Johan Bosman, key account manager at ProtectA-Bed, manufacturer of quilted, waterproof mattress pads, offers five tips for selecting mattress protection:

Marriott’s Renaissance brand has developed a bedding program offering lush sheets, upgraded pillows and a comfortable mattress. “For us, the bedding has to have a more textured, residential quality,” said Toni Stoeckl, vice-president, lifestyle brands for Marriott International. The experience features a custom mattress, platform and headboard; Pacific Coast DownSurround pillow filled with down and feathers, cleaned to allergy-free level and swathed in 100-per-cent cotton leak-proof covers; 300-thread-count sheets in a 60/40 cotton/polyester blend; and Pacific Coast Light Weight Down Duvet, 230-thread count (and allergy free). Following the enhancements Renaissance has implemented, “we see consistent improvements to our guests’ satisfaction in the room,” said Stoeckl. At Chipman Hill Suites, in Saint John, N.B., the bed of choice is Beautyr-

• Best-in-class, commercial manufacturing is critical to an encasement’s effectiveness. Products manufactured with quality control standards at the plant level guarantee production quality consistency. • Seams are one of the most vulnerable encasement features and double-stitched seams are critical for durability and moisture-proofing. • Miracle Membrane (polyurethane laminated layers) creates an air vapor porous, waterproof layer that is cool, comfortable and quiet. • A three-sided zipper ensures ease of installation and excellent fit. • Six-sided waterproofing creates a barrier between the mattress and guest, preventing bedbugs, accidents and allergens from penetrating the mattress on all six sides. “The key is to use a product that will impact a guest’s sense of well-being, protect an owner’s asset and minimize maintenance,” said Bosman.

More than a golf resort “when we get to a certain occupancy level,” Toth noted.

Open for business

Chef Shane Robilliard. Continued from page 1 “Fox Harb’r is the largest employer on the North Shore,” said Toth, noting the resort employs about 185 people during peak summer season. Toth referred to the luxury resort as a “passion project” for Joyce. “He by no means did it for financial gain,” he said. Construction started in the 1990s and the resort opened in 2000. The recent rebranding of Fox Harb’r Resort, which dropped the previous “golf ” and “spa” portions of the name, is aimed at highlighting the plentiful amenities at the property. “It’s much more than a golf resort,” Toth noted. In addition to a championship course designed by renowned architect Graham Cooke and par 3 short course set along the shoreline, there is Dol-άs Spa, fly fishing, sport shooting, a wellness centre, tours and day trips and onsite dining. There is also a jetport and marina. For those wanting their own place at Fox Harb’r there are single-detached residences and town-style golf villas on the property, scheduled for further development in the next decade. Harbour Stone Village is phase one of the residential component of the resort, while marina duplexes will be the next phase, with sales launching this fall. Future development will also include a riding stable, harbour lots, pond cottages and golf lots. “We want to keep a lot of it natural for recreational use as well as expand our vineyards,” noted Toth. Situated on a peninsula, on clear days, guests can see the shores of Prince Edward Island. There are 12 guest buildings, each with six units (four executive and two studio). Fox Harb’r recently reconfigured the beds in some units, opting for two double queens in anticipation of more group and family business. Uninhabited residences are also available as rental properties. The ten-year plan includes the addition of a conference centre with a meeting capacity for about 220 and an inn with about 40 rooms,

Toth said it is important the property communicate to the public that Fox Harb’r is a luxury resort, but not a private enclave. “We also want the people vacationing in the area, even if they’re not staying at the resort, to be able to experience some of our dining options,” he added. That said, Toth wants to ensure a high level of service is maintained for the property’s guests and members, so the resort is asking people to make reservations at Cape Cliff, the onsite restaurant, to ensure there isn’t overcrowding. Toth thinks Fox Harb’r has an opportunity for growth in small group golf getaways. “This seems to be a growing trend and that’s why we actually built those double queen rooms,” said Toth, adding cruise ships are also “looking for a different type of bed configuration.” Toth said he feels the area is an emerging destination and a worthy one at that; not only in terms of its natural beauty, but also its culinary and winery potential. “We’re working with Tourism Nova Scotia to help position North Shore as a destination,” Toth said. With respect to the Fox Harb’r property, Toth doesn’t think the seasonal operation will open year-round, but is keen to expand the edges of the season. “The plan is to really grow our group business in our shoulder seasons,” he said.

Valemount, BC

YOUR BOTTOM LINE IS OUR TOP PRIORITY.

Growing for dinner Cape Cliff dining room was recently recognized as Atlantic Canada’s first restaurant with a menu of only Ocean Wise recommended choices. The 88-seat restaurant menu, under the direction of chef Shane Robilliard, includes as many local ingredients as possible, such as lobster delivered by Earl Chase of Chase’s Lobster Pound. Rainbow trout are from onsite stocked fish ponds, which have catch and release rules for everyone other than the culinary team. Salmon is sourced from Sustainable Blue, halibut is line-caught, scallops are farmed, mussels are from Indian Point Marine Farms and roe is from Acadian Sturgeon. With the exception of Alberta Beef, other protein is sourced from Nova Scotia farmers. “For the most part, it’s as local as you can get,” said Robilliard. The property’s horticulturist Michael Steward is increasing the produce being grown onsite, this year adding about a dozen varieties of leaf lettuce. “All of the greens that we’ll need this season — I haven’t bought a single green — are all being produced in the greenhouse,” Robilliard said. Not only does this ensure they are fresh, it also saves on food cost. A five-pound case of lettuce cost between $35 and $75 ($40 on average) last season. Producing lettuce onsite costs $11 for five pounds, including labour.

Windsor, ON

FROM UPSCALE TO ECONOMY, INCLUDING BOUTIQUE, LIFESTYLE & SOFT BRANDING, VANTAGE HOTELS OFFERS A WELL-RECOGNIZED HOTEL BRAND IN EVERY LODGING SEGMENT. JoinVantageHotels.com • 877-311-2378 ext. 143

Vantage Hospitality Group, Inc., a top 10 global hotel company with over 1,200 properties “Top 10 Hotel Company” based on Hotels Magazine ranking of franchise companies by properties, July/August 2015 issue. Membership in Vantage’s brands is offered in Canada through Vantage Franchising (Canada) Inc., a wholly-owned subsidiary of Vantage Hospitality Group, Inc., 3300 N. University Dr., Ste. 500, Coral Springs, FL USA 33065. This is not an offering, which will be made only through a disclosure document that complies with applicable provincial law. © 2016 Vantage Hospitality Group, Inc.

July 2016 | 1 5

Provincial news

Saskatchewan Polytechnic Saskatoon Campus SHHA scholarship winners. Back row from left: Michael van Grondelle (Program Head), Raina Pelletier (2nd year), Chantel Buffalo (2nd year), Stacey Funk (1st year), Vaishali Patel (2nd year). Seated from left: Crystal Fehr (2nd year), Kayla Gessner (1st year).

SHHA: Pinball, Solomon Islands and web vulnerability SASKATOON – The Saskatchewan Hotel and Hospitality Association Conference and Trade Show held at the Delta Bessborough Hotel May 12 and 13 included celebrity Pinball Clemons and dignitaries from the Solomon Islands. The 85th conference brought over 200 industry delegates together for two days of information sessions, networking opportunities, and industry award celebrations, along with the province’s largest hotel, bar and restaurant related trade show, featuring 52 exhibit booths. “From our perspective, the feedback has been excellent,” Jim Bence, SHHA president and CEO told CLN. “We broke records for both number of delegates and the trade show. It was a departure from the past, with a keynote like Pinball, and concurrent sessions on things that interest hoteliers — how to handle media in today’s environment, how to manage your online reputation. That one actually scared people, showing just how vulnerable we are,” he said. The conference kicked off with an Awards Luncheon and included five informative and entertaining sessions including an inspiring keynote address by CFL legend Michael “Pinball” Clemons. Known for a personality that is as electric as his style of play on the field was, Clemons redefined the meaning of community involvement and the importance of teamwork. “Pinball attended the awards luncheon and congratulated the award winners,” Bence said. “We had two new awards this year, including a safety leadership award from the Saskatchewan Health and Safety Association.” Other honourees included Bill Nelson, one of the founding members of the SHHA, the CEO who preceded Tom Mullin. Tracy Fahlman of the Regina Hotel Association and George Marshall of the SHSA also received awards. There were three lifetime memberships: for former president and CEO Tom Mullin, longtime SHHA member Robert Joyal and Tony Pollard, who is retiring as president and CEO of the Hotel Association of Canada in August. Saskatchewan Ministers Hon. Don Morgan, Minister of Crown Investments, Educ-

1 6 | Canadian Lodging News

tion, Workers’ Compensation Board, and Labour Relations & Workplace Safety and Hon. Don McMorris, Deputy Premier and Minister Responsible for the Saskatchewan Liquor & Gaming Authority, attended and addressed the SHHA delegates. The premier of Guadalcanal Province, Solomon Islands also attended. Premier Anthony Veke praised the Canadian Government in Saskatchewan for its continued support of his government and most importantly, to the people of Guadalcanal Province. In a strong statement, Premier Veke said, “To the employers in this room here today every time you hire a CITREC Job Ready Graduate from the Guadalcanal Province you are just not hiring a temporary foreign worker. You are supporting an entire family, an entire village and a nation.’ Another convention highlight was the Saskatchewan Liquor and Gaming Authority’s session, “The New Road to Retail Liquor Sales”,” which was extremely well attended. SLGA CEO Barry Lacey and director of enterprise initiatives Raynelle Wilson presented what will be the “new way” in which liquor will be retailed in the province of Saskatchewan. As well, the Saskatchewan Hotel & Hospitality Association held their Annual General Meeting and the conference concluded with the Saskatchewan Hotel, Bar & Restaurant Trade Show.

ORHMA Culinary Challenge winners, The Nottys (a nod to the challenge location, the Nottawasaga Inn). From left: Sylvia Biffis, Sherry MacLauchlan, Michael O’Connor, James Jesty and David Polny.

ORHMA AGM and first ever Culinary Challenge and new supplier board ALLISTON, Ont. — The Ontario Restaurant, Hotel and Motel Association hosted its first ever Culinary Challenge June 13, following its annual general meeting at the Nottawasaga Inn, Alliston, Ont. There were five teams with participants from various parts of the industry, including restaurant owners, suppliers and hoteliers. Their task was to use ingredients from a long table of food, including sauces that were not identified, to make two appetizers. Partway through the challenge, a secret menu item, pulled pork, was introduced. And after that, the teams were mixed up. The judges were Tony Elenis, ORHMA president and CEO; James Day, executive chef for the Nottawasaga Inn and Brad Long of Cafe Belong at Evergreen Brick Works in Toronto. Both the judges and participants had a lot of fun in their roles. In the end, the winners were The Nottys, named after the Nottawasaga Inn. They wrote their team name on one of the appetizer plates, and had one dish that the judges deemed truly menu worthy. New Supplier Advisory Board At the June 13th ORHMA Board of Director’s Meeting, the board unanimously voted to

establish the ORHMA’s first Supplier Advisory Board, made up of a select group of key industry people from the supply side of both the foodservice and lodging sides of the hospitality industry. The supplier board is tasked with providing perspective and information regarding the supply chain and other matters in the industry; considering ways to establish stronger ties between ORHMA and the supplier community; and using their experiences to consider new channels of engagement with ORHMA members. Jason Cheskes, involved for many years with ORHMA and co-chair of the Supplier Board, explains that, “The vendor community makes up a significant component of the hospitality industry, the ORHMA board believes there is great potential value in forming a supplier board and including this group as part of our strategic planning and decision making.” The inaugural board includes the following: Stanley Goodman, American Restaurant Services, chair; Jason Cheskes, Above The Line Solutions, co-chair; Leslie Smith, Smart Serve Ontario; Dave High, Ecolab; Christine Pella, Serta Simmons Bedding; Paul Cesario, Trimen Foodservice Equipment Inc.; Andrew Chlebus, LG Electronics; Steve Taylor, Gordon Food Service; Rocio Trujillo, Eden Textiles; Jim Clark, Colio Estate Winery; Charles Frankfurt, Oracle Hospitality; and Luisa Perini, ECNG Energy.

Josef Ebner honoured at GTHA AGM TORONTO — Josef Ebner, who has served on the Greater Toronto Hotel Association board for 24 years, was honoured at the association’s 91st AGM at the Hilton Toronto on Wednesday, June 8. Ebner, who is regional VP, Canada and managing director for the Chelsea Hotel Toronto, Canada’s largest hotel, was praised by GTHA chair David Kelley for his influential role and extraordinary commitment. “He kept us in line,” Kelley said. As he accepted the award, Ebner noted that the Chelsea will still be represented on the board by Robert Housez, the hotel’s general manager.

THE WINNERS’ CIRCLE

IHG’s Spire Elite night held in Toronto TORONTO — IHG Canada held its Toronto Spectacular, an exclusive rewards night for IHG Rewards Club’s highest ranking members, The Spire Elite, on June 15, at the InterContinental Yorkville. Held on the InterContinental Toronto Yorkville’s outdoor terrace, it featured signature cocktails, oysters, jumbo shrimp, a gourmet poutine table and other internationally-inspired dishes prepared by the hotel’s

Signatures Restaurant chefs, and an intimate performance by singer-songwriter Robyn Dell’Unto. IHG spokesperson Yola Marshall, director of Commercial Delivery, Canada, welcomed the crowd of about 150 people, including media, IHG staff and Toronto area hotel general managers as well as the Spire Elite members. “The guests in the room tonight represent 288 years of IHG stays, and thousands of

room nights all across the world from Shanghai Indigo to Crowne Plaza Brussels,” she said. “The Spire Elite is not just about points — it’s about service. We want to thank you and help you create memories.” Some of the guests who attended have been members since 1992, and together they have accumulated a total of 8.5 million IHG Rewards Club points.

Gerasimos Ferentinos, (left), GM of InterContinental Toronto Yorkville with Yola Marshall.

Microtel Fort Mac construction resumes

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bestwesterndevelopers.com | 800.847.2429 * Numbers are approximate, may fluctuate and include hotels currently in the development pipeline **For certain markets Each Best Western® branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2016 Best Western International, Inc. All rights reserved.

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July 2016 | 1 7

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~ SookePoint ~ Greater Victoria, B.C. General concept plan only; Subject to change without notice. Solely for consideration of sites 1 to 51.

CBVI’s new Fernie property.

MAY 31, 2016

Surfside & SW Tip Pavilion

CORRECTION: Just the lodge at Sooke Point is for sale SOOKE, B.C. — An article in Canadian Lodging News April 2016 issue indicated erroneously that the whole SookePoint Resort is for sale. In reality, only the Lodge at Seaspray Cove is available for sale. “The Lodge site, which we are prepared to sell or joint-venture, is in the oceanfront area surrounding Seaspray Cove, right on Orca Alley,” SookePoint founder Michael Thornton explained to Canadian Lodging News, referring to the site map shown above. “We are not now nor have ever had the entire SookePoint Ocean Cottage Resort for

sale. We are not bulk-selling any of the Ocean Cottage and Suite sites nor the entire Village area, although we are certainly open to all kinds of creative ideas to design these for mutual benefit.” Thornton noted that there are significant economies of scale for any future participant, because all of the red dots in Ocean Cottage sites 1 through 51 are sold. “Each dot represents a single suite, and we have now pre-sold more than 80 Ocean Cottages and Suites, most of which are two-bedroom models, with the smaller rectangles being one-bedroom per floor. “This means that the lodge may already soon be able to manage about 150 beds that are entire-

ly on consignment, with no capital costs or fixed overhead, just a healthy percentage of room rental revenue. I believe that as we continue to grow the Ocean Cottage Resort, the opportunity for a Lodge participant will eventually be too good to resist.” For more information contact Michael Thornton at Michael@sookepoint.com. CLN wrote the article based on material supplied by a third party, and we regret that an error occurred.

expand in Western Canada with the opening of a Canadas Best Value Inn & Suites in Fernie, B.C., it was announced June 1. The property becomes the 12th CBVI in B.C. Formerly a Travelodge, the property offers free Wi-Fi, a heated indoor pool, hot tub, sauna and adjacent restaurant. All 36 guestrooms include a mini-fridge and microwave, while some have a kitchenette and accommodate pets.

CBVI opens in Fernie, B.C.

TORONTO — Realstar Hospitality has opened a franchised Days Inn property in Canmore, Alta, it was announced June 2. Located at 1602 - 2 Avenue, the conversion property features 60 guestrooms, each outfitted with flat-screen TV, free Wi-Fi, mini-fridge and microwave. Pet-friendly rooms are also available upon request. Additional amenities include an on-site restaurant, fitness centre, business centre, and meeting and conference space. “Days Inn - Canmore is a great addition to our portfolio, helping to broaden our distribution of Days Inns across Alberta,” said Irwin Prince, president and COO, Realstar Hospitality, in a release.

CLEVELAND — Vantage Hotels continues to

As one of Canada’s largest hotel franchisors, we really know how to franchise well. Providing Canadian based support and service for your hotel, we help increase your bottom line. Let’s talk about how Travelodge can help grow your business!

Days Inn opens in Canmore

Holiday Inn Express Oshawa’s ribbon cutting

OVER

100

LOCATIONS

ACROSS CANADA

TRAVELODGE CANADA FRANCHISE DEVELOPMENT

1.800.646.2435 franchisesales@travelodge.ca travelodge.ca/franchisesales

1 8 | Canadian Lodging News

OSHAWA – The Chayell Hospitality Group, City of Oshawa, and Mayor and members of council celebrated the official opening of the Oshawa Holiday Inn Express & Suites with a ribbon-cutting ceremony June 3. Also on hand for the celebration that included tours of Oshawa’s newest hotel were Asghar Ali Golo, consul general of Pakistan in Toronto, as well as other business and community leaders from Pakistan and Durham Region. The $25 million, six-storey hotel is located in downtown Oshawa at 67 Simcoe Street North and includes 125 guestrooms and suites, an indoor heated pool, 24-hour fitness facilities and underground parking. Later this year, the convention centre is expected to open, and a full-service restaurant is also planned for the hotel building. “Today is a proud day for the Rehman family,” said Ali Rehman, vice-president,

Chayell Hospitality Group, in a release. “Our hard work has finally paid off.” The new development contributes to the ongoing revitalization of Oshawa’s downtown, in keeping with Plan 20Twenty for Downtown Oshawa and the Oshawa Strategic Plan, Our Focus, Our Future. “The opening of the Holiday Inn Express & Suites is an exciting addition to our already vibrant and alive downtown. I’m pleased to see that our downtown is a destination of choice for businesses, families and visitors,” said councillor John Aker, chair of the development services committee. “We welcome Holiday Inn Express & Suites into our community.”

Holiday Inn Express comes to Thornhill, B.C. TORONTO — The new-build 111-room Holiday Inn Express & Suites Terrace hotel has opened in Thornhill, B.C., it was announced June 16. The first Holiday Inn Express property (and the only IHG property) in the Thornhill area, the property is located near Terrace Airport, at Highway 16 East and Skeena River. Amenities include an indoor pool, 24hour fitness centre, 24-hour business centre and 336 square feet of meeting space accommodating up to 20 people. Guestrooms feature 49-inch LCD TVs, queen, king-sized or two queen beds, a sitting area with lounge chair and an in-room coffee machine featuring complimentary Smart Roast coffee. The complimentary Express Start breakfast bar offers Oikos yogurt, whole wheat English muffins, Kellogg’s breakfast cereals, Quaker oatmeal flavors in cups, fruit, cereal and pancakes. Additionally, the breakfast bar’s hot options include rotating egg and meat selections, biscuits, the brand’s proprietary cinnamon roll and Smart Roast coffee.

The official opening of the Oshawa Holiday Inn Express & Suites, celebrated with a ribbon-cutting ceremony on Friday, June 3. dien Hub that reconfigures the space into a social gathering spot. The Hub features coffee and cocktail programming and art installations. Guestrooms feature new Le Meridien beds, furniture, custom wallpaper, updated seating, accent lighting, mirrors and upscale carpeting. Rooms now feature new 32-inch flat-screen TVs, plug-and-play docking stations and an enhanced wireless Internet platform. All public corridors and hallways feature new flooring and wall finishes. Other amenities include Branzino restaurant, serving Mediterranean-inspired cuisine, and 2,600 square feet of newly renovated meeting space.

house-smoked B.C. trout filet with char roe and crème fraîche, and main course options, which included grilled celeriac steak with shallot pine nut nage, and cedar paper-wrapped Kuterra salmon with Pemberton spring sunchoke. “We are very excited to unveil our two-tier lakeside patio at Aura Restaurant,” said Theresa Ginter, hotel general manager, in a release. “Chef Dean Hossack’s summer dishes are inspired, seasonal and elevated when served outdoors with our unbeatable view. Aura’s patio will be THE place to be for the sultry summer months and we are so pleased to be able to provide increased outdoor space for our guests and Whistler locals.”

Nita Lake Lodge patio debuts

Temple’s Fort Mac properties

WHISTLER, B.C. — Aura Restaurant at Nita Lake Lodge has debuted a two-tier, 80-seat patio for the summer season, it was announced June 8. To formally launch the new patio June 24, chef Dean Hossack prepared a family-style, three-course tasting menu complemented by wine from Tolloy and Bonarda. Providing a sneak peek of Hossack’s summer menu, the dinner included an appetizer of

MISSISSAUGA — Temple Hotels Inc. has received preliminary structural, mechanical, physical inspection and environmental, health and safety assessment results on its properties located in the Fort McMurray, Alta., area, it was announced June 2. Seven properties have been identified as having light to moderate impacts from the Fort McMurray wildfires, and are being remediated and

cleaned as recommended and supervised by Intertek, Temple’s environmental health and safety consultant. Services available at these properties will continue to be affected for a period of time. Reservations are being taken based on availability.

Travelodge opens in Nova Scotia, New Brunswick CALGARY — Travelodge Canada has opened in Cape Breton, N.B., and Edmundston, N.S., it was announced June 10. The Thriftlodge Cape Breton, located in central Port Hastings, offers 68 guestrooms featuring in-room coffee, refrigerator and microwave. In addition, the property serves free continental breakfast and provides free high-speed Internet access, on-site laundry facilities and parking. Two meeting rooms accommodate up to 60 people for meetings, banquets and events. Located at 919 Canada Road, 132-room Travelodge Edmundston offers pet-friendly rooms. Amenities also include a heated indoor swimming pool, hot-tub, sauna, fitness room, bar and grill, and meeting space for up to 180 people.

Legacy brings TownePlace suites to Kincardine, Ont. KINCARDINE, Ont. — Legacy Hospitality Management and Development has opened TownePlace Suites and Conference Centre, in Kincardine, Ont., it was announced May 26. Located at 19 Millennium Way, in the Kincardine business park, the five-storey, 84room all-suite property offers in-room amenities such as spa-inspired bathrooms and full kitchenettes. Amenities include a fully equipped fitness room, an indoor golf simulator and more than 5,000 square feet of meeting space furnished with large-format televisions, projection screens and up-to-date technology. “We have integrated the very best in hospitality design while keeping the feel and look of the wonderful community of Kincardine,” said Arif Ismail, managing partner with LHMD Inc., in a release.

Montreal Le Meridien reconfigures lobby, renovates rooms MONTREAL — Le Meridien Versailles in Montreal has completed a comprehensive renovation that has refreshed two penthouse suites, unveiled the Le Meridien Hub and debuted new meeting and public spaces. The renovation of the 108-room hotel has expanded the lobby with the Le Meri-

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July 2016 | 1 9

PEOPLE

Matt Graham, GM, Andaz Ottawa ByWard Market.

Jagdish Nair, VP construction, Palm Holdings.

Jonathan Reid, general manager Horseshoe Resort. The leadership team has been unveiled at the soon-to-open Andaz Ottawa ByWard Market, as Matt Graham has been named general manager, Markus Fisher has been appointed director of sales, marketing and events, and Stephen La Salle has been tapped as executive chef, it was announced May 31. Graham has a 23-year career in hospitality, with 21 of those years spent with Hyatt at properties in New York, Washington D.C., Georgia and Florida. Most recently, he served as general manager of Andaz Savannah, in Georgia. Fisher has lived and worked in Ottawa for over 13 years. Most recently, he was director of sales and marketing for Ottawa Marriott and prior to that, served as general manager at Chateau Cartier Resort Gatineau. La Salle comes to Andaz Ottawa from The Albion Rooms at the Novotel Ottawa, where he served as executive chef, and has worked at various culinary posts in the industry for the past six years. In Ottawa, he has

2 0 | Canadian Lodging News

Stephen La Salle, executive chef, Andaz Ottawa.

Greg MacNeil, director of operations, Sheraton Gateway.

Alan Richards, GM, TownePlace Suites, London, Ont. served for the past two years as an advisory board member of Savour Ottawa; co-founded the Bytown Chef ’s Collective, a charity-focused chef ’s group; and competed in the 2014 Gold Medal Plates Olympic Gala. Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, announced May 30 that Flo Lugli has been appointed to the newly created role of executive chairman. In this new role, she will chair the GHA board, while bringing new experience and perspectives to the alliance during a period of rapid expansion, which has seen GHA grow to 34 member brands and over 550 hotels. Lugli will also chair GHA’s main strategy committee of member brand CEOs, which oversees the evolution of GHA’s products and services. Roz Winegrad has been appointed to the role of area vice-president of owner and franchise services for Marriott Hotels of Canada. For

Roz Winegrad, area VP, Marriott Hotels of Canada.

Chris Lund, SVP hotels and resorts, Skyline Investments.

John Wilson, GM, Westin Nova Scotian, Halifax. the last 15 years, she has worked for Marriott International in various corporate roles. Prior to that, Winegrad spent several years working on-property in leadership roles in culinary, food and beverage, operations and as director of catering at the New York Marquis. Jagdish Nair joins Palm Holdings as vice-president, construction and project management, it was announced June 15. He most recently worked as director of capital improvements at Starlight Investments. Prior to that, Nair was the director of project management at Delta Hotels and Resorts. During his career he also worked for CBRE and Chamberlain Architects, managing new build projects like Delta, Fairfield Inn, Hampton Inn and Holiday Inn properties. Sheraton Gateway Hotel in Toronto International Airport has named Greg MacNeil director of operations. He has more than 23 years in the hospitality industry that

took him coast-to-coast across Canada and to the U.S. Most recently, MacNeil was director of food and beverage at the 1,372-room Sheraton Centre Toronto. He began his Starwood career in 2009 as director of banquets at The Westin Harbour Castle, in Toronto. His career at Westin accelerated to assistant director, food and beverage, followed swiftly by promotion to director, food and beverage. He moved to the Sheraton Centre Toronto in 2014. There have been three senior leadership changes at Skyline Investments, as Christopher Lund has been promoted to senior vice-president, hotels and resorts, and Horseshoe and Deerhurst resorts have new general managers. Based at Skyline’s corporate office, in Toronto, Lund will continue to report to Skyline CEO Blake Lyon. Lund joined Skyline in 2011 as general manager at Deerhurst Resort, in Huntsville, Ont., and since February 2015 has been regional vice-president and general manager for both Deerhurst and Horseshoe Resort, in Barrie, Ont. Prior to joining Skyline, Lund held many leadership roles over a 28-year period with major hotel brands in Canada, including Delta Hotels & Resorts, Fairmont Hotels & Resorts and Starwood Hotels. He also served on Canadian Lodging News’ editorial advisory committee. Jonathan Reid assumes the general manager position at Horseshoe after successfully moving into the director of operations role at the resort in April 2015. He will continue to report to Lund. Reid joined Horseshoe in 2010 as director of recreation and events, after working for many years in various facets of the ski, wakeboard and snowboard industry in Canada. Jesse Hamilton has been named general manager, Deerhurst Resort. He has a wealth of leadership experience operating resorts in Ontario and the Caribbean. Most recently he was general manager of the five-star East Winds Resort in St. Lucia, where he led the relaunch and rebranding of the boutique property. Prior to that, Hamilton was, for many years, the general manager of Cleveland House Resort, in Muskoka, Ont. Amanda W. Hite, STR’s president, has been promoted to president and chief executive officer, the company announced June 2. Hite is in her 11th year with STR and served as president and COO for the last five. During the first quarter of 2016, Hite led the implementation of STR’s updated corporate brand, which unified the company’s global entities and aligned its expansion into additional market sectors.

Alan Richards has joined TownePlace Suites by Marriott in London as general manager. He has 36 years of hands-on experience. Most recently, Richards has just returned to Canada after a brief stint in the U.S. Previously he was executive director of operations with Sunray Group of Hotels, overseeing the operations of 25 hotels in Ontario and Quebec. In addition to his many years with Westmont Hospitality Group, Richards has held several positions within the Ontario Restaurant Hotel & Motel Association, including chairman. John Wilson is now general manager of the Westin Nova Scotian, in Halifax. Previously, Wilson served as regional controller responsible for the company’s six Canadian hotels, a position he will continue to hold. Hired as an assistant controller in 1996, Wilson was the hotel’s first employee. In the ensuing 20 years, his career with New Castle Hotels & Resorts took him to Marriott, Racine Wisconsin, and to Liscomb Mills, N.S., as GM of the province’s Liscombe Lodge Resort & Conference Centre, which New Castle manages. Wilson began his hospitality career as a night auditor with Centennial Hotels. Tourisme Montréal announced on May 27 its new board of directors during the annual general assembly at the Saint-James Club of Montreal. Raymond Bachand is the organization’s chair. The board includes: Stéphanie Allard-Gomez, VP, international organizations, Montréal International; Raymond Bachand, strategic advisor, Norton Rose Fulbright Canada; Christiane Beaulieu, VP public affairs and communications, Aéroports de Montréal; Bernard Chênevert, GM InterContinental Montréal; Marcel Croux, president, Logifa service informatique; Manuela Goya, secretary general, steering committee, Montréal Cultural Metropolis; Jacques-André Dupont, vice-president and COO, L’Équipe Spectra; Claude Gilbert, president, Gilbert Stratégies Inc.; AnneMarie Jean, executive director, Culture Montréal; Yves Lalumière, president and CEO, Tourisme Montréal; Dominique Lapointe, GM Omni Mont-Royal; Raymond Larivée, president and CEO, Palais des congrès de Montréal; JD Miller, cofounder, B2TEN; Eve Paré, president and CEO, Hotel Association of Greater Montréal; Claude Poisson, president of operations, Société des casinos du Québec and David Rheault, director, government affairs and community relations – Québec/Atlantic, Air Canada.

S U P P LY L I N E S Voilà Hotel Rewards: loyalty for independents AUSTIN, Tex. — Voilà Hotel Rewards was founded eight years ago to provide independent hotels with a loyalty program with quality features, promotions and technology, says Peter Gorla, loyalty program managing director, CMO and global sales executive. “We knew that global hotels have a huge competitive advantage, and that loyalty programs are not easy to build.” Members can earn and redeem points at participating hotels regardless of brand or location. Voilà Hotel Rewards is free to join and enrollment in the program is offered online. Voilà points that members earn are also redeemable for airline miles, several charities, or shopping via Amazon.com, iTunes, Facebook, Visa Gift Card (redeemable globally) and many others. Starting in Spain, Voilà has attracted small groups of hotels and stand-alone properties around the world. Today they have 100 hotels, including four in Canada: Atlantica in Halifax, Lexingtons in Sudbury and Windsor, Ont., and the St. Regis, in Vancouver.

ing on site staff training. The program provides ongoing reporting to the hotel and excellent communication to members. “Our Atlantica Advantage Rewards by Voilà program now has over 1,200 members, which is a great start, and membership continues to grow weekly. We have seen member engagement through opt-ins to special promotions offered through the program, cross network stays and data that indicates the loyalty program influenced guests to stay at the Atlantica Hotel Halifax. The program has encouraged direct to the hotel bookings and return guests. “In general, we do feel that our participation has been a win for our valued guests and for the hotel. We are anxious to see participation by Canadian hotels increase, as we see this as a wonderful additional benefit for travellers to and from our feeder markets.”

Go Bump Free

Donna Lavallee and Paula Broaders.

“We have been with Voilà for a little over one year and have been very pleased with the program so far,” says Colleen Forward, director of sales and marketing, Atlantica Halifax. “As an independent hotel, we were looking for a program that would provide us with a means to reward and recognize our loyal guests. In researching what was available, we found that Voilà provided a dynamic, professional and cost effective turn-key option. The team at Voilà did an excellent job of onboarding our hotel includ-

HALIFAX — Coming from a background in the aviation industry, Donna Lavallee is familiar with a problem faced by its employees. While they get the benefits of unlimited travel for families, parents, kids and buddies, their flights are very last-minute. If they book a hotel, they run a huge risk of losing their money if they are bumped from a flight. She and Paula Broaders, director of operations, have developed a travel portal called GoBumpFree.com. “As a former airline employee, I was always concerned with the risk and obligation of being ‘bumped’ when using space available benefits for travel. I thought there must be a better way. Made exclusively for airline employees and your buddies, GoBumpFree lets you book last minute hotel rooms without the risk of cancellation fees,” Lavallee explains on the @GoBumpFree Twitter URL. Employees can sign up for free,

book their room and cancel if their flight gets bumped. For hotels, it’s a way to get rid of last minute available rooms. The only requirement is that they don’t charge a cancellation fee. Broaders, whose background is in business operations and management, including four years in aviation, says they have signed up 46 Choice Hotels locations in Canada, along with hundreds of La Quinta properties, Bahia Principe, Charisma and Gloria hotels around the world. The company has hired Kris Crundwell, who is well-known in the Canadian hospitality industry, to develop the hotel side of the business in Canada. At press time, the website said the program was expected to launch soon. Contact: info@GoBumpFree.com.

STR changes competitive set HENDERSONVILLE, Tenn. — Many hotel management agreements contain performance test standards including a “RevPAR Test” – whether the hotel’s revenue per available room is comparable with a set of competitive hotels, namely its “competitive set.” The competitive set data is usually provided by a single source: STR, Inc., which has recently changed its competitive set guidelines. The new guidelines, which go into effect Jan. 1, 2017, contain the following key elements: • No single property and no single brand can comprise more than 50 per cent of the total room count, excluding the subject property and other properties from the same company as the subject. • No single company can account for more than 70 per cent of the total participating room supply of a competitive set, excluding the rooms of the subject property and other properties from the same company as the subject. • Sets must include a total of four properties, excluding the subject, and a minimum of two companies, excluding the subject. For more information go to www.str.com.

Zonetail app features AAHOA’s 15,000 members TORONTO — Mobile technology company Zonetail Inc. and the Asian American Hotel

Owners Association, Inc. (AAHOA) are launching a single, one-app platform, named Zonetail, that will feature AAHOA’s 15,000 hotel members along with Zonetail’s other hotel clients worldwide, it was announced in mid-May. Set to launch in fall, the platform updates version one of the company’s app (launched in late 2013/early 2014 in Canada and the Caribbean) and will connect hotel guests to the amenities and services of their hotel through their mobile device, and offers hotels new service options to increase revenues and customer engagement. Guests can select their hotel destination and the app will “reskin” (tailor the content) to provide information and connectivity to any Zonetail-supported hotel worldwide. All local area information on attractions, events, dining and shopping will be provided. “Our agreement with AAHOA is a major milestone for Zonetail in its efforts to substantially expand our hotel client base in North America,” said Mark Holmes, president and CEO of the Toronto-based company. “We are thrilled to partner with such an influential and prestigious voice in the hotel industry and to work with its members. This agreement puts Zonetail on a different playing field.” Founded in 1989, AAHOA is the largest hotel owners association in the world, with over 15,000 members. AAHOA members own more than 25,000 hotels, amounting to about 50 per cent of all properties in the U.S. Holmes added that the app features “bells and whistles,” such as the ability to connect hotel guests with local businesses and other travellers. Zonetail will build everything to brand standards and will work closely with hotels to ensure the content meets their needs. Hotels will administer the content themselves through the app’s management system. Moreover, the app will, via deep linking, drive direct bookings, at zero per cent commission. “This becomes another tool to assist brands in their battle against OTAs (online travel agencies),” said Holmes. Zonetail generates revenue by charging area businesses an annual fee to be included in the app’s content offering. Hotels pay nothing for the app and receive money through a revenuesharing arrangement with Zonetail.

3 d h hotels Actively Pursuing Conversions, Rebuilds and Management Contracts

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D E S I G N F E AT U R E

Le Germain: An artful balancing act

Top 10 QUIz How well do you know the Canadian gaming industry? This quiz is courtesy of Lyle Hall at HLT Advisory. You may be surprised at how little you know about the Canadian gaming industry! HLT shared the results at the Canadian Gaming Summit, June 13-15 in Ottawa.

Guestroom, spa-style bathroom and work station.

By Don Douloff, Assistant Editor TORONTO — When Lemaymichaud Architecture Design set about conceiving the guestroom renovation at Le Germain Hotel Toronto, the team had to achieve a delicate balancing act. “Guests loved the rooms, so the challenge was to create a new ambience and feeling without giving up the essence and soul of the previous rooms,” said Louise Dupont, senior designer and partner at the Montreal-based firm, which has designed all of Le Germain’s properties, including those under the Alt banner. The nine-month redesign was unique in that it directly involved guests, who were invited to experience and give feedback on a model room in the hotel over the course of three months before the start of renovations. Guests’ input enabled the team to refine the room design in terms of ergonomics, lighting, comfort and overall aesthetics, resulting in a contemporary ambience that meshes with the hotel’s warm elegance. Le Germain Toronto opened in 2003, in the city’s Entertainment District, and the guestroom renovation was unveiled this past May.

A total of 118 rooms were revitalized, fostering an environment where dark and luminous tones — porcelain and white, charcoal and dark brown — coexist. The vestibule-like entrance includes custom wood storage allowing guests to stow their suitcases. A stylish concealed LED lighting system creates an enveloping effect. Ample lighting was sought for necessities such as working at the desk. The design team kept the existing warm wood accents — cabinets; luggage bench; panels; built-in closets; the facing around windows — and added new furnishings, including extra-wide upholstered wingback chairs (with ottoman) and 10 ft. work desks, incorporating the mini-bar, that provide ample space for business guests to spread out with their devices. Accessible plug-ins were installed near the bed. A new headboard, in wood and black leather, was added to each room, which features either a single king bed or double queens. Covering the wall behind the headboards are deluxe accents, including Svelte, a charcoal-hued, felt-inspired material made of 95 per cent recycled material. Overtop of the Svelte is a one-of-akind art installation commissioned from

Toronto artists Ann Bartok and Olena Kassian, of Barkas Productions, who hand-made the airy, featherweight woodfibre sculptures. Part of the Cloud 9 series, the sculptures “bring a splash of light,” anchoring each room and elevating the contemporary ambience, said Dupont. Custom printed carpets, in dark brown/black/grey/white, in tandem with the Svelte wall coverings, foster a sense of “cocooning,” she added. Spacious, spa-style bathrooms connect to the bedroom via large glazed windows admitting plenty of natural light. The vanity, custom-made of Corian, includes a moulded sink, to smooth, sleek effect, while pale porcelain and bright white Corian evoke a clean, luxurious finish. The large shower features a rain showerhead. Also updated were hallways, to complement the guestrooms’ contemporary new look. Refreshed corridors feature the same dark neutral palette and are punctuated by pillars swathed in grey Svelte. Carpet, in brown and light grey and configured in varying thicknesses, adds a textured visual element. The walls opposite elevators sport full-height, LED-lit mirrors and a newly textured look, mimicking roof shingles, courtesy of a Svelte covering.

CoMING EVENTS Sept. 6-8: Hotel Data Conference. The Omni Nashville Hotel, Nashville, Tenn. Telephone: 615-824-8664. Email: hdc@str.com. Website: hoteldataconference.com Sept. 12, 2016: SHHA Golf Tournament. Golf Kenosee, Moose Mountain Provincial Park, Carlyle, Sask. Contact: Warren Nerby, Sponsorship Coordinator. Telephone: 306-790-1045. E-mail: info@skhha.com. Website: skhha.com Sept. 13-14: Canadian Resort Conference. Hilton Niagara Falls, Ni-

2 2 | Canadian Lodging News

agara Falls, Ont. Website: www.canadianresortconference.com Sept. 26-29: The Lodging Conference. The Arizona Biltmore Resort and Spa, Phoenix, AZ. Brent Tinter, conference manager. E-mail: info@lodgingconference.com. Website: www.lodgingconference.com October 4-5: Western Canadian Lodging Conference. Vancouver Convention Centre. Contact: Orie Berlasso, Big Picture Conferences. Telephone: 416-924-2002, ext. 229. E-mail: orieberlasso@bigpictureconferences.ca. Web-

site: www.resortinvest.ca Oct. 24-26, 2016: Shared Ownership Investment Conference. Eden Roc Resort, Miami Beach. Information: 877-700-1153 / 305-668-3495. E-mail: information@sharedownershipinvestment.com. Fax: 305-668-3413. Website: sharedownershipinvestment.com. Oct. 25: Manitoba Hotel Association 2016 Tradeshow. Victoria Inn Hotel — Winnipeg. Contact: Jerry Weir or Warren Nerby. Telephone: 204-9420671. E-mail: info@mhashow.ca. Website: mhashow.ca

1. Where did Canada’s first, year-round permanent, full service (slots and tables) casino open? The Crystal Casino in Winnipeg’s Fort Garry hotel was the first permanent casino to open in Canada (in 1989). Diamond Tooth Gerties (Dawson City) opened earlier but only on a seasonal basis. 2. What Canadian gaming venue generated the most gross gaming revenue in 2015? OLG Slots at Woodbine Racetrack generated $625 million in gross gaming revenue in fiscal 2015, the most of any gaming venue in Canada. The two Niagara casinos generated a combined $579 million while Casino de Montréal generated $480 million including non-gaming revenues. 3. Over the last two decades, which Canadian province has not experienced a single yearover-year decline in total gaming win? British Columbia is the only province that has not had a decline in total annual gaming win since 1995. 4. Which Canadian province has the largest supply of electronic gaming machines (slots and VLTs) on a machine/adult basis? Manitoba has one VLT and/or slot machine for every 100 adult Manitobans. 5. In what year were lotteries first legalized in Canada — 1962, 1969, 1974 or 1977? Following decades of clandestine Irish Sweepstakes tickets, the Criminal Code was amended in 1969 to permit provincial and federal governments to use lotteries to fund “worthwhile activities.” The most significant of which at that time was the 1976 Montreal Olympics. 6. Which provincial government’s I-Gaming platform has been the most successful from a revenue perspective? BCLC in fiscal year 2016 generated about $130 million in gross gaming revenue and about $84 million in net win through their PlayNow delivery channel. 7. What Canadian casino raked in the most table game win in 2015? River Rock, in the Greater Vancouver area, generated approximately $275 million of table game revenue during fiscal year 2015, surpassing all other Canadian casinos. 8. Which Canadian province had the highest average total gaming spend per adult (in fiscal year 2015)? At $874 per adult, Saskatchewan posted the greatest spend on all gaming products during fiscal year 2015. Alberta was next at $823 per adult. 9. Quebec’s Inter-Loto was introduced to pay for the Montreal Olympics. Tickets cost $2 in 1970. What was the prize? The prize was $125,000. Today, a $2 Québec Max ticket pays $1 million top prize. 10. Where is the newest racetrack in Canada located? Century Downs Racetrack and Casino in Calgary is the newest racetrack in Canada — it opened in April, 2015. Century Downs introduced live racing to Calgary after live racing ceased at Stampede Park in 2008. For information, contact: Lyle Hall, lylehall@hlta.ca

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