Pacific Prairie Restaurant News - February 2017

Page 1

i s h c o m p u b l i c at i o n s s i n c e 19 8 6

P A C I F I C / P R A I R I E February 2017 | Vol. 23 | No. 1

N AT I O N A L

C O V E R A G E

regional

F O C U S

$ 5 . 9 5

Newsmaker of the Year

BOLD AND BEAUTIFUL STRONG FLAVOURS MAKE BOLD MENUS

6

JOLLIBEE OPENING CREATES A BUZZ IN WINNIPEG

11

RESTAURANTS CANADA SHOW RETURNS

14

DIGITAL WALLETs MOBILE PAY OPTIONs GAIN POpularity

12

Susan Senecal President and COO of A&W Food Services of Canada

By Bill Tremblay

Canada Post Publications Mail Agreement No. 40010152

Susan Senecal, president and chief operating officer of A&W, used to call herself “an accidental restaurateur.” Growing up in Montreal, she enrolled at McGill University, with the intent to build the knowledge base needed for a career in science. “I had the intention of going ahead and having a career in human genetics,” Senecal explained. However, by the time she graduated, her career focus had shifted to business. She landed a job as an assistant manager trainee at a quick service restaurant. “I thought I could learn a little bit about business, and then be able to start a career,” Senecal said.

After a few weeks in the hospitality business, she realized she had found her calling. “It was thrilling and meaningful. I got the fever, and knew I had found the line of work I wanted to go into,” she said. “I never looked back and went on to my career in the restaurant business.” She joined A&W in 1992 as an area manager for a dozen corporate stores in Montreal. “A&W is a great place to work. I was able to get a number of opportunities to learn about real estate and franchising,” Senecal said. From there, she led the company’s eastern Canadian operations and continued to climb the restaurant’s ranks to vice-president of operations for Canada, eventually landing the role of chief marketing officer. In 2015, she became president and chief operating officer for the

quick service chain. While her role is a far cry from a geneticist, her education in science has contributed to her approach to the restaurant business. “You set yourself up to define what it is you care about and what you’re trying to achieve,” Senecal said. “It calls on us to understand internal and external factors that influence the future. There’s a lot about my studies that did equip me well, but obviously that’s dwarfed by the amount I’ve learned actually by being in the restaurant business.” A&W’s franchisees help provide her ongoing education in the industry. The company invests heavily in its “working climate” to ensure knowledge is retained and shared to encourage the business to thrive. Continued on page 5

JOIN THE WINNING TEAM

CALL US NOW. Brian Novosel 604.303.2160 NovoselB@BostonPizza.com

CONVERT YOUR RESTAURANT

TO A BOSTON PIZZA. IT’S WORTH A CALL. IT’S EASIER THAN YOU THINK.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Pacific Prairie Restaurant News - February 2017 by Ishcom Publications - Issuu