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P A C I F I C / P R A I R I E February 2016 | Vol. 22 | No. 1
N AT I O N A L
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NEW CONFERENCE CENTRE IN WINKLER
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C O V E R A G E
CALIBURGER MIXES TECH AND FOOD
R E G I O N A L
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F O C U S
LOOKING AHEAD WITH DONNA DOOHER
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$ 5 . 9 5
FEATURE: SKIPPING BREAKFAST? THE MORNING MARKET IS GROWING
Scott Morison CEO, Browns Restaurant Group
NEWSMAKER OF THE YEAR The area franchisee was building his second Socialhouse when another location became available across the street. “He wanted to be his own competition,” cott Morison has come a long way in the foodservice industry since he started as a said Morison. “You can own some of these othdishwasher at a Winnipeg truck stop at er brands and be your own competition in your own marketplace.” age 14. With new brands, Browns built a kitchen faHe became a restaurateur at 21, co-founded Cactus Club and ventured on to found Browns cility in a 3,000-square-foot warehouse in South Socialhouse. The first Browns Socialhouse, then Vancouver. “I’m trying to make sure we don’t run simply called Browns Restaurant, opened at 18th Street and Lonsdale Avenue in Vancouver amok,” said Morison, adding one chef developin 2004 and has grown to more than 45 loca- ing items for multiple concepts can make menus “mushy.” In order to avoid this, Morison put tions in five provinces. The parent company, Browns Restaurant together what he calls a “competitive collaboraGroup, launched a new brand London Bull last tive experience” program. “Every chef has to compete with each other August in Langley, B.C. — the second is slated to open in Fort St. John, B.C., in March — and for their own brand and stick up for their own is working toward launching more new con- brand, but they can still work together and help each other. I think it’s a way to keep the brands cepts. Working under executive chef Jason La- separate and keep them strong,” Morison said. Last year, Browns Restaurant Group saw 13 bahn, the growing restaurant group brought on culinary development chefs to lead the different new openings and system-wide sales surpassed brands: Brad Green is responsible for Browns $100 million by December. There are 14 new Socialhouse and Sean Roden heads up London restaurants slated to open in 2016, which will APPROVAL REQUIRED bring the Browns system to more than 60 units Bull. The enclosed proof is sent for your approval. We will not proceed with the job until the proof is returned. by the year’sCHECK end.CAREFULLY! NOT GIVE VERBAL INSTRUCTIONS. Liberty Kitchen will open inDOWhite Rock, Beyond this point we cannot accept responsibility for any errors. Alterations (other than typographical errors) will be charged extra. Mark proof “OK” or “OK with corrections” as the case may B.C. in 2017 and Browns will bring on a chef to be, signing your name so we may know that the proof reached the proper authority. Continued on page 12 represent the pizza-focused restaurants.
By Kristen Smith, Managing Editor
S
Canada Post Publications Mail Agreement No. 40010152
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DATE
CONVERT YOUR RESTAURANT
TO A BOSTON PIZZA
IT’S WORTH A CALL. IT’S EASIER THAN YOU THINK. ALLISTON, ONTARIO
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905.361.3608 905.361.4836
DeCataF@BostonPizza.com BernardM@BostonPizza.com
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