Brilliant Teachers
Gadi BenMark
September 2014
gadi.benmark@brilliantteachers.com 917.763.7868
ADDRESS A NATIONAL CRISIS IN STEM AND COMPUTER SCIENCE TEACHING
Give every child in America access to STEM and CS teaching from the most engaging, most effective teachers in the country
Our Vision
Develop a new generation of STEM and CS teachers and TA’s through professional development with “the masters”
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E-LEARNING PLATFORM Brilliant Teachers aim to be the leading computer science and STEM e-learning platform for teachers’ professional development and K-12 students.
Our Vision
THE VERY BEST TEACHERS Unlike other platforms, Brilliant Teachers leverages the knowledge and engagement techniques of the very best teachers in the country.
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Districts struggle to cross-train teachers in CS and STEM courses
There is a shortage of Computer Science (CS) and STEM teachers in K12 schools.
The Problem
“9 out of 10 schools (K12) in the U.S. do not offer computer science classes.”
Students are stuck with the teachers that they have…good or bad.
“By 2020, there will be 1.4 million new computer science jobs, but only 400,000 computer science students."
Find the Best in CS/STEM
Digitize their Instruction
“Blended learning is more effective than exclusively face-to-face learning.”
“75% of US school districts had one or more students enrolled in a blended learning course in 2010.“
“There’s currently no effective digital professional training material for CS we can use to quickly crosstrain our teachers.”
Curate Course Materials
Deploy via Open Source Tech
The Solution
Sell to schools… Professional Development
Sell to schools… Use Content in Blended Classes
States in the U.S. recognizing CS as credit equivalent to math and science
High school parents that want more online courses available for their children
20%
The Opportunity
48%
High school courses that will be delivered online by 2019
25%
Parents that want classes not offered at their child’s school
51%
United States K12 E-Learning (Billions)
U.S. E‐Learning $32.5B
$15
CAGR = 20%
$10 US K12 E‐Learning $7.8B
$5.40
$6.50
$7.80
$13.40 $11.20 $9.30
$5 $‐
10% of Market $780M
Market
Source: GSV Advisors
Main Criterion: Pedagogical Effectiveness
Engagement
CS/STEM Focus (not just Common Core) Teaching Resources and Professional Development Content intended for direct in‐class use via blended format Highly Curated Materials direct from Teachers
Competitive Landscape
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2014
2015
2015
2016
Q3 Q4
Q1 Q2
Q3 Q4
Q2 Q3
Sign-up up to 3 brilliant CS teachers for MVP and curate course materials (search teachers associations and districts for award-winning teachers) Onboard technical co-founder Raise $100,000 seed round Create MVP: digitize 6-8 minute segments of instruction that comprise a whole course, and digitize course materials
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Go-to-Market Plan
Run two (2) semester-long pilots: professional development of teachers and/or usability of content in blended learning format
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Refine product based on pilot results Finalize pricing structures Drive lead generation and sales & marketing Qualify more teachers and instruction materials School district sales
•
Expand product and course offerings
3 2 1
Subjects Functionality Fully digital, rich, interactive Potentially all Data analytics for continuous improvement
Adaptive, personalized ̶ For gifted students ̶ For remedial needs
MVP ‐ short, digitized lectures & simple add‐ons ̶ Quizzes and Games ̶ Teacher’s notes
Product Roadmap
Grade levels High school Middle school Select grade school
CS Other STEM
High school Middle school
Computer Science (CS)
High school only
B2B Model – Initially
B2C Model – Eventually
Sell to school districts to benefit their teachers’ development and curricula Professional Development for CS instructors Curated course content to be used in classes
Pay per use model Subscription est. $120/student/year
Sell directly to students Feature rich product with greater interaction, including game features
Subscription est. $20/month
Year 1 Total Revenue Royalties Paid to Teachers Cost of Production Gross Margin
$
Revenue Generation
$64,400 $12,880 $90,000 (38,480)
Year 2
Ye a r 3
Year 4
$ 4 6 0 , 60 0 $92,120 $180,000 $ 188,480
$2,346,525 $469,305 $270,000 $ 1,607,220
$6,993,805 $1,398,761 $300,000 $ 5,295,044
GADI BENMARK FOUNDER, CEO
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McKinsey Sr. Consultant – President and GM of McKinsey Social 13 years of general management experience in software Experience with 4 startups, Brilliant Teachers is his second in EdTech Harvard Business School MBA (Baker Scholar)
Our Team
NIR NUSSBAUM CHIEF TECHNOLOGY ARCHITECT
• • •
Experienced software architect Computer Science instructor Worked alongside Gadi at goRefer.com
MARCEL CHIAPPORI ADVISOR
Business development professional (Swisscom, Air-Bites, Orange) Technology entrepreneur Former middle school and University instructor
STEVEN HODAS ADVISOR
NYC Department of Education – Innovate NYC Schools, Executive Director CEO/Co-Founder of Noodle Education
Brilliant Teachers addresses a national crisis in STEM and Computer Science
In Summary
Built upon phenomenal teachers with proven ability to engage
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Starting simple •
Piloting MVP in high schools – short segments + materials for one (1) CS course
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Professional Development for teachers first
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In-class course content for student second
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Sales and marketing after successful pilots
$100,000 seed funding
Thank You
THANK YOU Gadi BenMark gadi.benmark@brilliantteachers.com 917.763.7868