Augmented Reality & Tourism

AUGMENTED REALITY & TOURISM AUGMENTED REALITY BARCELONA ‐ MEETUP‐06 2014‐Marzo‐20 MOBILE WORLD CENTRE

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RAUL GASA

Brand & Social Strategy

ISIDRO NAVARRO AR & VR - Architect

By ISIDRO NAVARRO

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INTRODUCTION #ARBCN_TOUR

Augmented Reality & TOURISM

Introduction Applications Related Themes Related technology

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Augmented Reality & TOURISM

‘CITYVIEWAR’ – HitLabNZ, Google Glass CityViewAR is a mobile Augmented Reality application that allows people to see how the city was before the earthquakes and building demolitions. People can walk around the city and see life‐sized virtual models of what the buildings looked like on site before they were demolished, and see pictures and written information..

WEB

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#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

Augmented Reality & TOURISM

‘PENGUIN NAVI’ – HAKUHODO PENGUIN NAVI application uses augmented reality GPS system with Junaio featuring penguins that lead the way to the aquarium. The penguins walk and move exactly like real penguins. It was the first motion captured technology applied to penguins.

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#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

Augmented Reality & TOURISM

‘I LIVE UMBRIA’ An integrated system of promotion and development of the region through the use of new technology called Augmented Reality.

WEB

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#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

Augmented Reality & TOURISM

‘MOBILE READY’ – Mobile World Capital The Mobile Ready initiative aims to bring mobile technology to the city raising awareness by promoting and disseminating its use. The main activities described correspond to strategic sectors related to commerce, shopping, creative industries, art and culture, innovation and tourism.

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#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

Augmented Reality & TOURISM

‘GUIDEO’ ‐ VAIVEN Augmented reality interface. This resource will enable the user to visualize different multimedia contents superimposed on the real world by focusing the mobile’s camera on a certain point of the street where there is an Augmented Reality sign, thus allowing the reproduction of the given content.

WEB

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#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

Augmented Reality & TOURISM

#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

MOLLEJUO Mollejuo application provides Augmented reality geo‐location contents for tourism.

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Augmented Reality & TOURISM

#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

‘ENREDA MADRID’ ENREDA MADRID wants to show from a different perspective uniting culture and technology. It is part of virtual and how an activity that allows you to live a technological and cultural experience, while acquiring knowledge.

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VIDEO

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Augmented Reality & TOURISM

#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

‘BCN ARQUITECTURA’ ‘BCN Arquitectura’ application includes augmented reality to guide people through architectural routes.

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Augmented Reality & TOURISM

‘ARKSOLUT’ – ARKSPAI 2G ARKSOLUT application The new features are the Augmented Reality in all levels and the proposal of 18 tours to help visiting the city and surroundings.

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#ARBCN_TOUR

APPLICATIONS

By ISIDRO NAVARRO

Augmented Reality & TOURISM

‘PANTOCRATOR’ ‐ VIDEOMAPPING BURZON*COMENGE & PLAYMODES . The objective of this mapping is to translate the original paintings that are currently held at the MNAC (National Art Museum of Catalonia) in their place of origin, the church of Sant Climent, and digitally reproduce the pictorial set as it was in 1123.

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#ARBCN_TOUR

RELATED THEMES

By ISIDRO NAVARRO

By ISIDRO NAVARRO

RELATED TECHNOLOGY #ARBCN_TOUR

Augmented Reality & TOURISM

YELP – SOCIAL NETWORK YELP is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know.

WEB

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Augmented Reality & TOURISM

AVUXI – SOCIAL NETWORK AVUXI USES the power of the internet and cloud computing to analyze large data sets, also known as Big Data (mobile traffic data, coverage of places, relevant mentions, photos, check‐ins, likes and much more), to create a simple, instantly understandable visualization.

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#ARBCN_TOUR

RELATED TECHNOLOGY

By ISIDRO NAVARRO

Augmented Reality & TOURISM #ARBCN_TOUR

By ISIDRO NAVARRO

ISIDRO NAVARRO LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup

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