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NATURE’S FORTUNE How Business and Society Thrive by Investing in Nature By Mark R. Tercek and Jonathan S. Adams
Washington, D.C. (August 11, 2015) —In the face of today’s environmental challenges—from water scarcity to deforestation—the Nature Conservancy President and CEO Mark Tercek believes it’s critical that environmentalists seek out new collaborations with businesses, governments, and communities. Tercek and co-author Jonathan Adams argue that saving nature is the smartest investment we can make in Nature’s Fortune: How Business and Society Thrive by Investing in Nature, now available in paperback. Tercek and Adams share the stories behind a range of partnerships, offering an inspirational look at the potential for win-win scenarios that benefit nature as well as society. Projects highlighted range from the head of a vast Coca-Cola bottler in South America working to conserve the water he needs to keep his business running, to independent fishermen off the coast of California who share fishing data and agree to no-trawl areas, to farmers in Louisiana who sold unprofitable farms that now once again serve as floodplains reducing the Mississippi’s pressure on New Orleans and Baton Rouge. As a former partner at Goldman Sachs, Tercek knows how to make a financial case for protecting nature, and as current CEO of the world’s largest conservation organization, he knows that unlikely collaborations can lead to breakthroughs in environmental progress. Nature’s Fortune argues persuasively that protecting the environment is simply good business–and that environmentalists need to draw on a broader range of tools to meet the challenges of the future. It charts an optimistic yet pragmatic way forward in an era of water shortages, climate change and resource scarcity. ISLAND PRESS | PRESS RELEASE | 1