To be someone’s fish on the shore*
Matreiðsla
life is saltED fish*
> Fishing has been an inseparable part of life in Iceland since the country was first settled. Fishing is intertwined with the nation’s history and culture, and has shaped both the lives and language of the people, as is evident from the many idioms and proverbs that refer to fish and fishing.
kur tfis l a r s ð e i f Lí
*A latter day idiom used in reference to the livelihood of fishing villages depending on the processing and export of salted fish, or bacalao.
Fish has been the lifeline of the nation, not only as a vital part of the Icelandic diet through the centuries, but also as the country’s primary export product for centuries.
For days to come
founder > ron´s a b a e The S
The importance of this resource for the future generations makes sustainable harvesting a natural demand which Icelanders fulfil with responsible fisheries management and protection of the ecosystem to guarantee future growth of fish stocks. The Icelandic fishing industry is united in protecting the fishing grounds so that Iceland can deliver the demanded seafood products not only today, but also tomorrow and days to come.
Cod of Arms The Cod was used in the Icelandic Coat of Arms for centuries, dating back as far as 1415.
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e n ew o wner
Product of the sea Fish is not only used for food, it is also utilized in a range of products from design to dietary supplements and pharmaceuticals.
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o s k i n - no b one ” >
Iceland is an important supplier of healthy seafood products for demanding buyers around the world. Technical developments in the industry and accumulated knowledge and experience in the field, makes it possible to seek out the best fishing grounds relative to regulations and to meet the needs of the market at any time, and offer a steady supply of fresh catch.
Optimal treatment With optimal treatment of the product, quality and freshness is preserved throughout the process, from the moment the fish is caught and until it arrives in markets. The fishing fleet is equipped with advanced technology and the same holds true for the processing facilities on land. Through constant innovation, the utilization of the catch has gradually improved during processing, so that valuable by-products such as healthy proteins and fatty acids do not go to waste.
við kolann
To be industrious with the plaice
nn
Some of the richest fishing grounds in the North Atlantic can be found around Iceland. Cold and warm ocean currents meet off the island’s shores, creating ideal conditions for fish stocks to thrive.
ið i
CLEAN NATURE – PURE PRODUCT
Steady supply of fish
a er v > Að
To be efficient and resilient, comparable to those spending long hours when fishing plaice.
ki sagan r fis u g Flý Originally used in > the sense “good news travels fast” in reference to fertile fishing grounds but can also mean “rumours get around”.
the fish story flies
Responsible fisheries Sustainable and responsible fisheries management is of a fundamental importance as fisheries are one of the main pillars of the Icelandic economy. Iceland’s current fisheries management policy strongly advocates responsible fisheries through ecologically and economically sustainable management of the marine resources, focusing on the sustainable utilization of the fish stocks and good treatment of the marine ecosystem. Extensive scientific research of Icelandic fish stocks and fishing grounds is the foundation for decisions on fishing quota and fisheries management.
Well managed fisheries in Icelandic waters
Sustainable use of fish stocks Fishing is strictly regulated in regards to which fishing grounds may be harvested at each given time, the size and quota of each stock, and what types of vessels and gear is used. In addition to the individual transferable quotas (ITQ) system, Icelandic fisheries management includes many other management measures such as area restrictions, fishing gear restrictions, and the use of closed areas to conserve important vulnerable habitats. Extensive provisions
are made for temporary closures of fishing areas to protect spawning fish from all fishing. These measures are in place to support and secure the sustainability of the fisheries.
Fish is part of a healthy diet It is a rich source of essential nutrients, trace elements and vitamins, and provides quality proteins, including vital amino acids in suitable proportion with the human body’s needs. Fish also contains long-chain unsaturated fatty acids (Omega 3) which cannot be found in vegetable oils. Studies have shown that consumption of fish and fish liver oils help counteract cardiovascular and other diseases.
The significance of fish in the Icelandic diet has helped make the life expectancy of the Icelandic people one of the highest in the world. Iceland prides itself on a range of fine-dining restaurants where master chefs use fresh local ingredients, taking advantage of the availability of seafood, and traditional recipes to inspire modern dishes.
> Verð i þ ér
A traditional greeting offered when a meal has been prepared.
“Fiskur dagsins” (e. catch of the day). Icelandic fish restaurants will often provide an option for the freshest material from the market prepared in accordance to the chef’s inspiration.
a ð ðu gó
Expect more
may it be to your wellness
for the benefit of future generations The fishing industry in Iceland was united in developing the Iceland Responsible Fisheries programme in order to promote the Icelandic origin of the seafood and well-managed fisheries in Icelandic waters. The logo of origin for Icelandic seafood and certification for Icelandâ&#x20AC;&#x2122;s responsible fisheries serve as a marketing tool, providing both producers and sellers of Icelandic seafood an opportunity to demonstrate their initiative in meeting market demands for sustainable use of marine resources.
Logo of origin Companies in the value chain of Icelandic seafood can apply for authorisation to use the logo of origin in their marketing efforts. Those companies that have chain of custody certificate can apply for a permit to use the certification mark. Further information is available on the website www.ResponsibleFisheries.is
The purpose of obtaining certification of Icelandic fisheries from an independent third party certification body is to demonstrate with complete transparency that fishing and fisheries management in Iceland is carried out in a responsible and recognized manner. The UN FAO has developed and adopted Guidelines for market based certification and ecolabelling that are based on explicitly stated principles. These principles include avoidance of obstacles to trade and state that ecolabelling schemes should be considered equivalent if consistent with the FAO Guidelines.
*TO CAUSE SOMEONE’S LUCK
a > Að verð
m rju e hv ein
fis
kur í fjöru