White tulip brand manual by Creative

Brand Identity Guidelines

Overview

OUR VISUAL IDENTITY Brand Identity manual is the outline of every possible aspect of visual look in well-crafted

standards. Keeping this standards manual in hand builds consistency and accuracy for all graphic elements. It also improves the recognition and instills a sense of trustworthiness.

The White Tulip brand throughout all different media as well as printed products needs to be managed by these guidelines.

Components HAND

Creating a noble logo for such great foundation requires an incredible amount of research and analysis The name of the foundation taken from tulip (white)

flower which is symbol of purity and care. Since all of the foundation members are self-motivated health professionals, and they devote their time and energy, for the name of giving back to society purity of giving with care without any expectation is their core element to create their visual guidelines.

TULIP

Crafting the form of two hands in a tulip (white) shape is the ultimate resolution to state the organization's mission. It is the complete visual reflection of how the white tulip health foundation looks and works.

Standards

PRIMARY LOGO

The primary form of the White Tulip Health Foundation Logo should be

used as two parts. Tulip-shaped two hands on top and the White Tulip

Health Foundation typographic face at

the bottom. Space in between adjusted by 1/3 of the round Tulip circle.

SECONDARY LOGO

The secondary form the logo should

be used according to available space;

any case that has no available area for the primary logo with exclusion zone

should use the secondary logo. White Tulip Circle and typographic face on right side of the Tulip, space also adjusted 1/3 of Tulip radius.

Exclusion zone EXCLUSION ZONES

In terms of maximizing visual appearance, the logo needs a space. Having an exculusion zone locks up this space with adjusted

standards. Please use this standard with every graphic platform

which includes the Enes Kanter logo. The horizontal and verticle logo exclusion zones can be calculated by 1/2 of basketball heights.

Variations VERSIONS

These two versions of the logo standards (vertical - horizontal)

have to be used all in necessary platforms. Always use as it stated in this manual. Do not create or alter a different form.

Rules of use RULES OF USE

The White Tulip logo must be used in the same exact form as stated in this brand manual. Variations,

Colors, Exclusion Zones, and all other standards must follow the guidelines of this identity guideline.

INCORRECT USE

Do not change or alternate the colors of the logo. It should

always be presented in 100% of the same color. 02

Do not ever stretch, distort or

rotate the logomark or logotype. 03

Do not modify the logo with different effects such as 3D

rendering or drop shadows.

White Tulip Health Foundation

Do not alter the relationship

between the marque and the logotype. Or do not try to alternate logotype. 05

Do not outline the logo mark or logotype. Use the same exact version shown in this manual. 06

Do not create versions with lines not on logomark or logotype

Color standards BRAND COLORS

The White Tulip Health Foundation and Logo type must always be used as the

same color as stated in this brand manual. There are two main colors for the Logo: Blue and Dark Gray. We also use white as the dominant effect since the name of foundation is White Tulip. BLUE

Blue is the color of the sea and sky. It symbolizes trust, loyalty, wisdom, truth,

confidence, and faith, which are important to mention when the organization is nonprofit health foundation. GRAY

Gray is known for sophistication and balance in psychological reflections.

Maturity and steadiness, it has a control of black and white. According to its

tone and strength it has a potential to be use with all major color as well as Blue. WHITE

White is a color of purity and calm. It is also reflective with its relatives which adds understanding and empathy. It is cleanliness and ultimate purification. That's also the reason doctors use as their uniform. White is the color of encouragement; it offers a sense of calm and peace.

PANTONE 2925 C

PANTONE 7540 C

CMYK 73 26 0 0

CMYK 69 59 52 33

RGB

74 79 85

HEX

#4a4f55

31 155 222

HEX #1f9bde

PANTONE 2925 C

20%

40%

60%

80%

100%

PANTONE 7540 C

20%

40%

60%

80%

100%

Color variations

Stationery STATIONERY

Here are main stationery items to be used for all organizational communications. In case of any changes/updates please do not alter the main design and the fonts. We suggest to consulting with the administrative office in case of change/updates and production specifications.

Dear creative team; the identity is based on the views of staff, students, potential students, business partners and opinion formers and decision makers nationally and regionally. It builds on the visual traditions of the University while reflecting our ambitions and aspirations for the future. The strength of its visual appearance is important to distinguish us instantly in the minds of our audiences but is only given substance and life by the actions of every colleague in the organisation. The creative work for the identity is based on the views of staff, students, potential students, business partners and opinion formers and decision makers nationally and regionally. It builds on the visual traditions of the University while reflecting our ambitions and aspirations for the future. The strength of its visual appearance is important to distinguish us instantly in the minds of our audiences but is only given substance and life by the actions of every colleague in the organisation. reflecting our ambitions and aspirations for the future. The strength of its visual appearance is important to distinguish us instantly in the minds of our audiences but is only given substance and life by the actions of every colleague in the organisation. business partners and opinion formers and decision makers nationally and regionally. It builds on the visual traditions of the University while reflecting our ambitions and aspirations for the future. The strength of its visual appearance is im

John Krasin President

45 Prospect Street Cambridge, MA, 02139

P (617) 416 0515

www.whitetulip.org info@whitetulip.org

John Krasin President

45 Prospect Street Cambridge, MA, 02139 P (617) 416 0515 www.whitetulip.org rowe@whitetulip.org

45 Prospect Street Cambridge, MA, 02139 P (617) 416 0515 www.whitetulip.org info@whitetulip.org

Applications POCKET FOLDER EXAMPLES

This is the generic pocket folder to be used. Logo and colors specifically designed to be

according to general brand identity guidelines so please do not alter. We suggest consulting the administrative office in case of change/updates and production specifications.

Merchandise MERCHANDISE

Here are some correct use of examples of the correct use of the main 3 items. Please use

the correct logo and color for promotional items and goods. Do not hesitate to consult with

the administrative office in case of alternative products. Always try to use .eps or .ai files. for manufacturer requests.

45 Prospect Street Cambridge, MA, 02139 P (617) 416 0515 www.whitetulip.org rowe@whitetulip.org