How We Look. BRAND GUIDELINES
DESIGN IS AN UNKNOWN. Geofferey Beene
01
This is a guide to the elements that have been used to create my brand. Contents
03 Logo 05 Colour 06 Typography 07 Style Guide
What is a brand identity? A brand idemtity represents the personality, identity and services of an organisation and is created to increase recognition of the organisation in its chosen marketplace.
Why use these guidelines? It is used so that the brand can be managed to represent it across all visual media in various different situations. This guide shows how to correctly depict the organisations identity and ethos consistantly throughout different applications.
08 Checklist 02
COLOUR The colour scheme I have chosen includes a dark pink, black and white. I have included references to CMYK and RGB for values for consistancy throughout different medias
C 10 M 100 Y 50 K0
R 224 G1 B 63
C0 M0 Y0 K 100
R0 G0 B0
C0 M0 Y0 K0
R 255 G 255 B 255
05