on the wings of imagination.
your dedicated design & marketing partners.
our team #makesupideas
#makesthingswork
#makespeoplehappy
Israel Mallett
Keoma Mallett
Janel Downes
Israel holds a Bachelor of Fine Arts Degree in
With a Bachelor of Computer Science Degree,
Janel has 10 years experience in the
graphic design and before founding IDS, he
Keoma has worked for six years with one of
banking industry, where she honed skills
gained experience with some of Barbados’
the nations leading fast food restaurant chains.
of organisation and workflow productivity.
premiere creative agencies. He also holds a
Completing a certificate in Marketing, Public
In addition, she holds Certificates in Event
Certificate in Marketing, Public Relations &
Relations & Advertising, Keoma brings back to the
Planning and Management Fundamentals,
Advertising, a qualification he finds an invaluable
team an understanding of the benefits of online and
which are key to her role in liaison between
compliment to his design experience.
social media in today’s marketing atmosphere.
clients and service providers.
Chief Creative
Network Administrator
Strategic Relations Officer
our team #makesideastangible
#makesideasvisual
Michael Burke
Darius Barrow
Michael has a Bachelor Degree in Product & Graphic
With a Bachelor of Fine Arts Degree in Graphic Design,
Design from Middlesex University. His tactile thinking
Darius has a keen eye for youthful, fun and fresh design. His
and broad experience working with agencies in London
cool temperament allows him to work well under pressure
brings a fresh, three-dimensional approach to projects.
and he can always be called upon to provide no-nonsense
Senior Design Associate
Design Associate
feedback when needed.
In addition to our team, our network of design associates provide vital support services.
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Through our technical expertise, creative thinking and relationship building strategies, we are the conduit for your creative expression.
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your thoughts, our know how, BIG results.
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our services
brand development
Before rebranding as IDS Creative Inc, we worked with CAIPA as Imogen Design Studio, in partnership with Selwyn Cambridge of Ethnic Vision, to establish their redesigned logo. In addition to the logo we created brand guidlines and a logo style guide to aid in maintaining the integrity of the CAIPA brand.
our process
WHY? what? HOW? Asking why gives us insight into your thinking, processes and paints the whole picture of your product or brand.
Answering the question of what allows us to create design, marketing and production concepts to best represent your brand.
When we know why you’re doing, what you’re doing, then we work out how to implement the ideas, designs and strategies that will represent your brand.
product branding
When Nicole Howell came to us with her board game concept, it was represented by a print out from Microsoft Excel. Nonetheless, the game concept was getting strong review from all who played it. By working with her strong concept we developed the branding, packaging and advertising design. We worked closely with Nicole, as well as legal and print professionals to develop the game and get it to print and to market.
layout design
In 2012 the Queen Elizabeth Hospital requested a document to highlight their past achievements and their focus for the future. Working with their Public Relations Specialist at the time we were able to produce a publication that focused on the heart of the hospital, its projects and its people.
developing ideas, designs & strategies
brainstorm
visually explore ideas
refine concepts
Our creative team hosts idea sessions where new and ongoing projects are introduced and all ideas are put on the table; nothing is out of the question and no idea is dismissed out of hand.
We consider your visual communication needs and compare them with the emerging trends and best practices, to explore design and digital media ideas that augment your brand, meet your needs and connect to your target audience.
Working hand-in-hand with you we further develop these ideas to meet specific goals and targets of your brand that will drive brandclient relationship building.
creative madness, certified method.
implement strategies When everyone’s in agreement, we implement and evaluate brand strategies to ensure that value is being created for your target audience, building confidence in your brand.
There’s no quick fix. Getting the right mix of marketing materials and strategies means taking the time to get it right.
layout design
Working with Compete Caribbean in 2014, they requested a unique way to showcase projects and progress around the region. With the use of project photography and infographices, we created a magazine that showcased some of their projects around the region in a concise but impactful way.
social media Caribbean Growth Forum (CGF) Social Media Event Management on air
Above: Quote from Franรงoise Clottes, World Bank, former Country Director, Caribbean Countries, during introductory comments.
them into graphic slides for immediate posting, monitored and recorded livestreaming video that was broadcasted on the CGF Facebook page throughout the event. CGF Regional Event, Bahamas 2013 The team monitored comments from As a follow up to the 2012 Caribbean Growth Forum Launch Event in Jamaica
those at the workshop and those
2012, a regional event was hosted in The Bahamas in 2013 as a checkpoint for
online to respond to queries, retweet/
progress in the three thematic areas of the CGF.
repost comments, or flag inappropriate content on the spot.
Our team was on the ground in the Bahamas, working with students from the College of the Bahamas, to create real time social media posts and content from the two-day event. We captured buzz worthy comments and transformed
caribgrowth Day 1 - Opening Re...
Recording
Caribbean Growth Forum (CGF) Web and Social Media
Accountability Workshops As a follow up to their regional forum in the Bahamas in 2013, The Caribbean Growth Forum embarked upon a series of local accountability workshops across CARIFORUM territories, to see how each territory was meeting growth targets executing action plans outlined at the regional event.
Accountability Workshop Facebook & Twitter Branding
Accountability Workshop St. Kitts , June 2014 Tweet Chats To harness the impact of these event across the online and social media presence of the CGF, tweet chats we introduced to let members of various elements of society, attendees and non-attendees of the workshops alike, weigh in on key issues surrounding the growth targets.
Twitter Post
CGF Workshop Event Graphic
Facebook Post
Business Environment Reform Roundtable, Acountability Workshop, Jamaica, February 2014.
The
first
accountability
Custom Hashtags
workshop was held in Jamaica on February 20, 2014 and the
To be able to monitor the conversation on Twitter, we created custom hashtags
first Tweet Chat was held.
to be able to track the conversation.
There was live streaming from radio station Power 106, which
#CGF2014, the flagship tag was accompanied by #BizReformJA, in Jamaica.
allowed members of the public
In other territories where accountability workshops were held, the hashtag
to keep abreast of presentations
#TalkAction was also amended with the country code to create a country
and interviews, in conjunction
specific tag, e.g. #TalkActionSLU (St. Lucia), #TalkActionSKN (St. Kitts),
with pictures and comments
#TalkAction SVG (St. Vincent).
posted twitter throughout the chat, keeping them informed and allowing them a sound platform from which to engage on social media. Along with contacts on the ground, our team in Barbados remotely
kept
following
the
abreast
by
livestream
on
radio and comments on Twitter, responding,
retweeting
posting as needed.
and
Infographics Caribbean Growth Forum (CGF) The key to effective communication is making information relatable to your target audience. Being tasked with simplifying the wealth of data contained in studies and reports on the CGF website we turned to the best medium for making masses of information bit sized and manageable; infographics. By finding the core themes contained in each document, it was easy to create infographics to make the facts live in a new and interesting way.
Post Results 21,744 People Reached
22 Likes, Comments & Shares 19
19
0
2
0
2
Likes
Shares
On Post
On Post
1
Comment
58 Post Clicks 33
Link Clicks
25
Other Clicks
On Shares
On Shares
Post Results 24,200 People Reached
13 Likes, Comments & Shares 12
11
1
11
1
0
Likes
Share
On Post
On Post
0
Comments
59 Post Clicks 52
Link Clicks
7
Other Clicks
On Shares
On Shares
Infographics
Co-promotion
Compete Caribbean
Compete
Caribbean
& Caribbean Growth Forum (CGF)
As the umbrella body for Caribbean Growth Forum, Compete Caribbean has their own cadre of studies and reports and we turned to infographics to promote the studies and reports and make the information easier to
To promote the CGF 1st
understand; representing a 164 page document in one Facebook slide.
accountability
workshop
in Jamaica, ads were also posted on the Compete
Post Results
Caribbean
page, leveraging the link 49,968 People Reached
between the two entities,
31 Likes, Comments & Shares
while keeping within the
28
26
2
3
1
2
Likes
Shares
On Post
On Post
On Shares
Co-branded
Comments
Email Footer
1,157 Post Clicks Photo Views
guidelines.
On Shares
0
1,147
Compete Caribbean brand
5
Other Clicks
5
Link Clicks
To leverage the power of email, our team worked with them to create an email footer that would promote all of their social efforts with a single click.
Think. Design. Create. on the wings of imagination
www.idscreativeinc.com 246.243.2078 hello@idscreativeinc.com