II. The real start

In Naples there s�ll is a small district specialized only in damask, jacquard and high ar�s�c content tex�les (the most important palaces and opera theaters of embroidery, using Neapolitans tex�les of Bourbon origins). Indeed, Prato is renowned for the reconversion of the used wool with which the fabrics are redone recovering scraps of wool, then imported all over the world –especially in the United States of America. Today Prato produces fabrics in pa�erned virgin wool, while Biella produces the classic ones in pure Bri�sh style. Como remains the capital of silk especially for prin�ng that is used to produce top quality scarves and �es. The co�on industry has entered into a great crisis (fabrics were produced abroad) but in Italy s�ll remain excellent companies that produced shirts.

II II. The real start

Alfredo was born in a tex�le environment, as in 1946 when he was only 8 years old his toys were silk cocoons, crates full of yarns and tex�les.

“At home my grandfather and my dad o�en talked about their work. This way they fascinated me talking about Paris, the tex�les that were sold to the most important and famous stylists, their catwalks. They were also nervous about the perfect deliveries, that should be extremely punctual. Some�mes they directly took the night train from Milan to Paris for these deliveries, thus this train was named: Orient Express of Fashion”.

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