www.bebeceyizsarayi.com
www.biyoteks.com.tr
www.bestkidsclub.com
www.juniorberra.com
www.babydola.com - www.cantoybebe.com
www.boinc.com.tr
www.brix.com.tr
www.kozabiat.com.com
www.elsima.com
www.bross.com.tr
www.defnebaby.com
13OC-A1K6
www.funnybaby.com.tr
www.hilalakinci.com
www.monodi.com
www.luggibaby.com
www.papulin.com
www.etiketsizmarkalama.com
www.junioshow.com
2021
www.laricekids.com
www.paminakids.com
www.nktekstil.com
www.visnebebe.com
www.zeyland.com.tr
About Us
Tri Elektronik was established by Remzi Büyüknalçacı in 1972. It stepped into the printing sector with the manufacturing of steel cliché first in 1991. We started exporting raw material of steel cliché in 1996. We started domestic distribution of VISPROX pad printing and screenprinting inks in 2000. Right after this development we signed sales and service agreement of pad printing machines with Comec Italia SRL in 2004. We continued to take our recognized place in the sector as Tri Elektronik San. Tic. Ltd. Sti. in 2010. We started to make assembling of EAZY 90 in 2013 and EAZY 130 machines provided from 100% Comec Italia SRL in 2015. We are proudly continuing to be a company improving its customer potential with the fame every day thanks to our adherence to quality, customer satisfaction and brand reliability from the very first day. We have currently been operating in the printing industry and manufacturing imports of main elements such as machinery and inks and manufacturing of consumables such as silicon pads and steel clichés. We have also been providing the service and after sale services of the materials that we sell. Tri Elektronik è stata fondata da Remzi Büyüknalçacı nel 1972. Nel 1991 è entrata nel settore della stampa con la produzione di cliché in acciaio. Nel 1996 abbiamo iniziato ad esportare materiale grezzo di cliché in acciaio. Nel 2000 abbiamo iniziato la distribuzione domestica degli inchiostri da stampa e serigrafia VISPROX. Subito dopo questo sviluppo, nel 2004, abbiamo firmato un accordo di vendita e assistenza per le macchine tampografiche con Comec Italia SRL. Nel 2010 abbiamo continuato a tenere il nostro posto riconosciuto nel settore con il denominazione Tri Elektronik San. Tic. Ltd. Sti.. Nel 2013 abbiamo iniziato a montare EAZY 90 e nel 2015 le macchine EAZY 130 fornite 100% da Comec Italia SRL. Stiamo orgogliosamente continuando a essere un’azienda che migliora il potenziale dei suoi clienti preziosi ogni giorno grazie alla nostra adesione alla qualità, alla soddisfazione del cliente e all’affidabilità del marchio sin dal primo giorno. Attualmente operiamo nel settore della stampa e produciamo importazioni di elementi principali come macchinari e inchiostri e facciamo la produzione di materiali di consumo come lastre di silicone e cliché in acciaio. Forniamo anche servizi e servizi post vendita per i materiali che vendiamo.
Фирма «Три Электроник» (Tri Elektronik) была основана в 1972 году Ремзи Бююкнальчаджи. В 1991 году компания сделала первый шаг в полиграфической промышленности, выпустив стальное клише. В 1996 году мы начали экспортировать сырье стального клише. В 2000 году мы начали продажу красок для тампопечати и трафаретной печати VISPROX. Сразу же после этого, в 2004 году, мы подписали соглашение с Comec Italia SRL о продаже и обслуживании машин для тампонной печати. В 2010 году фирма ООО «Три Электроник Сан.Тидж.Лтд.Шти» (Tri Elektronik San. Tic. Ltd. Şti.) продолжала занимать свое место в этом секторе. В 2013 году мы начали осуществлять монтаж машин EAZY 90, а в 2015 году -EAZY 130 на 100% продукты Comec Italia SRL. Мы гордимся тем, что продолжаем быть компанией, которая день ото дня увеличивает потенциал наших клиентов благодаря нашей приверженности качеству, удовлетворенности клиентов и надежности бренда. В настоящее время мы работаем в секторе печати, импортируя основные компоненты, такие как машины и чернила, производя силиконовые тампоны, расходные материалы, как стальные клише. Мы также предоставляем сервис и постпродажную поддержку для всех продуктов, которые мы продаем. July
1
2020
Interview
YOUR BRAND IS MORE PERMANENT WITH INKPRINT PRINTING METHOD
Tri Elektronik adds a new dimension to branding with the Inkprint printing method used in most industries. Inkprint printing machines provide many advantages to the user without the need for label sewing, with direct and permanent printing on the fabric. ‘If you use the Inkprint Method, no one can tear off your brand from your product!’ Inkprint is a tagless printing and washing instruction printing method in textiles which can be applied just before shipment of finished products such as seamless clothing, underwear, combed, t-shirt, shirt, socks, sportswear, swimwear and hat. The need for sewing labels in the textile sector has been eliminated with the fact that inkprint printing machines can print directly and permanently on the fabric. Inkprint Labelled Marking is resistant to washing, flexing and rubbing and does not shine on the fabric. The product can be printed in one color and two colors. I would like to underline that; we pay great importance to the health issue where the consumer becomes more aware and approaching with great sensitivity. Special textile ink is our main product in Inkprint Tagless Printing method. Our inks are manufactured in compliance with RoHS directives and Toy standards, and contain no heavy metals or harmful substances threatening human health. There is no harm in contacting the user, it does not harm and it does not contain any carcinogenic substances. We also have all test reports and declarations. We provide these documents to companies who want. After printing on the product, it can pass OEKOTEX tests when sent to the test. Inks with ECO PASSPORT certification are also available.
This means a high production rate, such as 5,000-8,000 product prints, with breaks and downtime within a day.
‘You can pay off the machine you bought in just 5-6 months!’ The price of our machine varies between 2,950 Euro and 3,880 Euro depending on accessories added. Considering the savings in cost, time and labor, I can say that it is a machine that will make profit for the user in the short term with a certain capital. Consider like that the daily production of an average sized continuous and serial workshop is around 5,000-5,500 pieces. And they can meet their daily needs with a single inkprint machine. In addition, sewing speeds are increased because they do not lose time to sew labels, and an employee will be less. With a monthly production of approximately 120 thousand units, you can pay off the machine you bought in 5-6 months.
‘Low printing cost with fast printing method’ Inkprint Unlabeled Marking has many advantages to the user. Let me briefly talk about these highlights. First of all, the use of this machine saves time and labor. For example, consider a one-day printing process. In the morning, before printing, there is about ten minutes of preparation for the necessary equipment, such as paint. After this process, if the brand, size or content will not change, you can continue printing until the end of the day. The printing has no waiting or drying process. Therefore, depending on the professionalism of the operator, you can print approximately 800 to 1200 products per hour.
July 2
2020
Örme ve dokuma çocuk giyiminde entegre bir firma olan Zeynep Giyim; 1970 yılında başladığı tekstil sektöründe ki yolculuğunda bugün lider konumundadır. Hazır giyimde yılda iki kere koleksiyon yapan Zeynep Giyim, 0-12 yaş için “Zeyland” ve “Mininio”, yenidoğan grubunda da “Mininio Baby” markası ile faaliyet göstermektedir. Tesislerimizde; 0 – 12 yaş çocuğunun sağlığı ön planda tutularak, kanserojen madde içermeyen boya ve aksesuarlarla, Ekoteks 100 belgesi standartlarına uygun üretim yapılmaktadır. Koleksiyonlarımız başta Avrupa, Rusya, Ukrayna, Belarus ve diğerleri olmak üzere birçok ülkeye ihraç edilmekte ve iç piyasada yaklaşık 300 çocuk butiğinde satılmaktadır
Zeynep Giyim which was found in 1970 is a leader Turkish company in designing, manufacturing and marketing of children’s apparel for domestic and export markets. We have a large collection for children clothes which we produce two times a year (Spring&Summer and Autumn&Winter Collection) for our own brands “Zeyland”, “Mininio” for 0-12years and “Mininio Baby” for new borns. Having the backgound in children’s ready-wear market with the innovation concept and years of experience, we develop and manufacture new and high quality products approved by ECOTEX 100 quality certificate. We are making export to many of European countries, Russia, Ukraine, Belarus, etc. and our clothes are soled around 300 points in Turkish domestic market.
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3-6 Month - 8 Years
Компания Zeynep Giyim A.Ş была основана в 1970-ом году является производителем модной детской одежды от 0 до 12 лет.Широкий ассортимент,доступные цены,высокое качество сделало нашу марку одной из первых и лидирующих компаний в Турции. Гордостью компании являются бренды MININIO, MININIO BABY, ZEYLAND. Kак правило дважды в год ведущими дизайнерами разрабатывается новая,сезонная коллекция с учётом последних тенденций европейской детской моды, это «весна-лето» и «осень-зима».Большой модельный ряд гарантирует возможность выбрать стильную, высококачественную одежду. В работе Zeynep Giyim A.Ş в первую очередь заботится о здоровье детей используя красители и аксессуары не содержащие канцерогенных веществ,а только высококачественные материалы,прошедшие гигиеническую экспертизу и соответствующие международным стандартам качества.
Head Office: Koçman Cad. No: 44 Güneşli Bağcılar İstanbul TURKEY Phone : +90 212 656 37 77 Fax: +90 212 550 44 73 Factory : Akbayır Mevkii Velimeşe Çorlu TURKEY Phone : +90 282 674 41 82 - 83 E-mail : info@zeynep.com.tr
About Us
Elsima
Türkiye’nin
modern
çocuk pijama ve eşofmanları üreten bir tekstil markasıdır. Elsima 1 ve 18 yaş arası pijama
ve eşofmanlar üretmektedir. İlkbahar - Yaz ve Sonbahar -
Kış olmak üzere 4 mevsim yeni koleksiyonlar tasarlamaktadır.
Şirket 1995 yılında kurulmuştur. Özgün tasarım, kaliteli
ürünler, en iyi fiyat ve çocuk
sağlığı firmanın temel vizyonudur. Günümüzde Elsima ürünlerini 63 ülkeye ihraç etmekte-
dir. Şirketin hedefi dünyanın en çok tanınan çocuk markalarından biri olmaktır.
Elsima is a textile brand which produces modern child’s pyjamas and sweatsuits in Turkey. Elsima produces pyjamas and sweatsuits between 1 and 18 ages. The company creates new collections as Spring-Summer and Autumn-Winter in 4 seasons. The company was founded in 1995. Unique design, quality products, best price and health of children are vision of Elsima. Today, Elsima exports its products 63 countries. The company aims to be one of the wellknown kids brand in the World.
July 6
Elsima это турецкая текстильная компания, которая выпускает модную спортивную одежду и пижамы для детей. Elsima производит спортивную одежду и пижамы для детей возрастом от 1 до 18 лет. Нами разрабатываются новые коллекции для 4 сезонов, включая сезоны весна-лето и очень-зима. Фирма была создана в 1995 году. Оригинальный дизайн, качественные товары, самые лучшие цены и здоровье детей лежат в основе нашего видения. На сегодня компания Elsima экспортирует свою продукцию в 63 страны. Цель компании - стать одним из самых узнаваемых детских брендов в мире.
2020
Röportaj
Editor Her gecenin bir sabahı vardır
2020 yılının yarısını bitirmiş bulunmaktayız. Gündemdeki olaylar yüzünden yaşamımızı farklı bir boyutta, belli bir tehlikeye karşı tedbirler doğrultusunda sürdürüyoruz. Evde kal çağrısıyla belli bir süre sokaklara çıkıp iş yerlerimize gidemedik, karşılıklı, keyifli sohbetlerimizi gerçekleştiremedik ya da sevdiklerimizle kucaklaşamadık belki ama bu demek değil ki sesimizi duyuramıyoruz. Korona virüs bizi tehdit etti belki ama şimdi en büyük restimizle dijital ortamda daha kalabalığız, hiç olmadığımız kadar güçlüyüz ve sektörde sesimizi daha kuvvetle duyuruyoruz. Dünyanın hızla gelişmesiyle birlikte teknoloji çağının geldiği son noktayı, gereksinimlerini iyi takip edip, önlemleri ona göre almamız gerektiğini, yeni dünya ifadesinin dijital medya olduğunu siz değerli okuyucularımıza bir kez daha hatırlatmak isterim… Bu süreç sosyal ve iş yaşamlarımızın dijitalleşmesine büyük ivme kattı. Çözüm demek, işi kolaylaştırmak ve çıkış yolu bulmak demektir. İş dünyasının beklediği çözüm de üreticilerin satmak istediği ürünleri tanıtmanın en kolay yolunun dijitalleşmeden geçtiğini artık herkes biliyor. Biz Baby & Kid Store olarak birbirimizden kopmamak adına, üreticileri, toptancıları ve ihracatçıları dijital alanda buluşturuyoruz. Tabi ki her şeyin başının sağlık olduğunu unutmamak gerektiğinin de bilincindeyiz. Bir an önce eski yaşamımıza dönmemizi, sevdiklerimize sımsıkı sarılmayı ve herkese bol bol sağlık diliyorum. Yarınlar için birlik olma, biz olma zamanı.
Every cloud has a silver lining
We have finished half of 2020. Because of the events on the agenda, we continue our lives in a different dimension, in line with precautionary measures. With the call to stay at home, we could not go to the streets and go to our workplaces for a certain period of time, we could not have conversations with each other, we could not have a pleasant conversation with our loved ones, but this does not mean that we cannot make our voice heard. Coronavirus may have threatened us, but now with our biggest stake, we are more crowded in digital environment, stronger than ever, and we are making our voice stronger in the industry. With the rapid development of the world, I would like to remind our esteemed readers once again that the technological age has reached the last point, we need to follow the requirements well and take precautions accordingly. This process accelerated the digitization of our social and business lives. Solution means making the job easier and finding a way out. Everyone knows that the easiest way to promote the products that manufacturers want to sell is through digitalization. As Baby & Kid Store magazine, we bring together manufacturers, wholesalers and exporters in the digital field in order to keep in touch with each other. Of course, we are aware that the most important thing is health. I wish we all return to our old life as soon as possible, hold our loved ones tightly and a healthy life for everybody. It’s time to unite firmly for tomorrow.
Publisher: H. Ferruh Işık on behalf of İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti. Coordinator Mehtap Akyel mehtap.akyel@img.com.tr Editor Sibel Yalçın sibel.yalcin@img.com.tr
Managing Editor (Responsible) Mehmet Söztutan mehmet.soztutan@img.com.tr Design & Graphics Consultant Sami AKTAŞ sami.aktas@img.com.tr Foreign Relations İsmail Çakır ismail.cakir@img.com.tr
Correspondent Tayfun Aydın tayfun.aydin@img.com.tr
Head Office İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti. İhlas Holding Yenibosna Merkez Mah. 29 Ekim Cad. No:11 Medya Blok Kat:1 Bahçelievler İstanbul Tel: +90 212 454 22 22 Fax: +90 212 454 22 93 8
Subscription İsmail Özçelik ismail.ozcelik@img.com.tr
Finance Manager Cuma KARAMAN cuma.karaman@img.com.tr
Printed By İHLAS GAZETECİLİK A.Ş. Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna–Bahçelievler/ İSTANBUL July Tel: 0212 454 2020 30 00 www.ihlasmatbaacilik.com
NEWS LETTER
Dijitalin kadar konuş!
Yıllarca değişim değişim dendi. “Değişmeyeni değiştirirler” dendi. Ama son yirmi yıldır değişimin bu kadar keskin olacağı bir dönem yaşamamıştık. Ticaretin hemen bütün kollarında dijitalleşmeye yönelme mecburiyeti o kadar hızlı oldu ki baş döndürücü seviyede… Biz İstanbul Magazin Grubu olarak bu değişime hazırdık ve çabucak adapte olduk. Adapte olamayanların durumlarını bir kenara bırakıp bizdeki süreçten bahsetmek istiyorum. Önce hızlı bir Ar-Ge sürecine girerek yıllardan beri oluşmuş bulunan veri tabanımızı iki katına çıkardık. Sonra dergimizin issuu, magtzer ve yumpu gibi dünyanın en büyük online dergi portallarında zamanında yayınlanması için düğmeye bastık. Kendi sitemizde boy gösterdik. Dergi linkini sosyal medyadan geniş kitlelere yayarak okunurluğu kat kat arttırdık. Pandemi öncesi 10 binli rakamlarla basıp dünyanın kargo işini çıkarırken şimdi 40 binin üzerinde okumayı garanti eden ama kargo sistemini de minimum seviyeye indiren bir etkinliğe ulaştık. Bu pandemi bizim en çağdaş yükselme yolunda olmamız gereken yere bizi hızla itiverdi. Ne diyelim, pandeminin de hayırlısı. Yine de önce sağlık… Herkese sağlıklı, mutlu ve başarılı günler diliyorum.
Speak as much as your digitalization!
Mehtap Akyel, Coordinator
The words “Change, change” were pronounced for years. It was said “Those who refuse the change, will be changed.” But we haven’t experienced a period in which the change would be so sharp over the past two decades. The obligation to turn to digitalization in almost all branches of commerce has been so fast that it has been dizzying. We, as Istanbul Magazine Group, were ready for this change and quickly adapted. I want to leave aside the situations of those who cannot adapt, and talk about the process we have. By entering a rapid R&D process, we have doubled our database that has been formed for years. Then we pressed the button for our magazine to be published on time in the world’s largest online magazine portals such as issuu, magtzer and yumpu. We showed up on our own website. We increased the readership many times by spreading the magazine link from social media to large audiences. During the printing process, we had to do a lot of cargo business with 10 thousand figures before the pandemic; we have now reached a position that guarantees reading over 40 thousand but also minimizes the cargo system. This pandemic quickly pushed us to where we needed to be on the most modern improvement path. What should can I say? Pandemic could also cause positive things? Still health comes first… I wish everyone healthy, happy and successful days.
About Us Hamleteks Tekstil, 1996 yılında “Funny Baby” markası ile bebek ayakkabısı üretimine başlamıştır. Ardından Türkiye’nin ve dünyanın büyük markalarına özel üretimler yaparak kurulduğu günden bu güne sektörün ileri gelen üreticisi olmuştur. Hamleteks Tekstil, sektöründe yenilikler yaratmakta, ürün yelpazesini ve çeşitliliğini sürekli geliştirmektedir. Çalıştığı firmalarla ortak amacı; yüksek kalite standartlarında üretilen yenilikçi, özel isteklere cevap verebilen ürünlerle, Türkiye’de ve dünyada yeni ufuklar açabilmektir. Misyonumuz Hamleteks Tekstil, satış ve satış sonrası hizmetlerinde “Müşteri Memnuniyetini” en üst düzeyde oluşturmak ve devamlılığını sağlamak için Kalite Yönetim Sistemi’ni benimsemiştir. Bu amaçla da, teknolojiye olduğu kadar, insan kaynakları, kaynakların etkin ve bilinçli kullanılması, eğitim vb. konulara da gerekli önemi göstermektedir. İş ortakları, müşteri ve çalışanları ile olan ilişkilerinde dürüstlüğü ön planda tutmaktadır. Kurumsal sosyal sorumluluk ilkelerinin, sürdürülebilir gelişmenin olmazsa olmazları arasında yer aldığına inanan Hamleteks Tekstil, içinde yaşadığı topluma değer sağlamayı temel sorumluluk alanlarından biri olarak görür ve bu çerçevede tüm ticari ilişkilerini sosyal uyumluluk ilkeleri çerçevesinde yürütür. Vizyonumuz Hamleteks Tekstil, üstün hizmet anlayışı, yüksek üretim kapasitesi, geniş ürün yelpazesi, model, çeşit ve kaliteden ödün vermeyen ilkesi ile yükselen değer olmak için profesyonel ve modern yönetimi ile çalışmalarını devam ettirecektir. Hamleteks Textile started baby shoe production with “Funny Baby” brand name in1996. Then it started to make special productions for leading world brands and has become the leading manufacturer of the sector. Hemleteks Textile has been developing novelties in the sector and has been constantly developing its product portfolio and variety. Its common goal with its trade partners is to respond the special needs of the sector with innovative products produced at high quality standards thereby opening itself to new horizons. Our Mission Hamleteks Textile adopted to gain maximum level of “Customer Satisfaction” at sales and after sale services and Quality Management System in order to maintain permanency. For this reason the company attaches extra importance on human resources, effective and conscious usage of resources, training, etc. as much as its attachment to technology utilization. Our company places honesty forefront in its relations with business partners, customers as well as its staff. With a belief that the institutional social responsibility is inevitable among sustainable development, Hamleteks Textile feels the responsibility of adding value to the society it lives and controls its all commercial relations in this framework. Our Vision Hamleteks Textile will continue its works with professional and modern management to be an uprising value with its superior service understanding, high production capacity and wide product range without compromising on quality, model and variety.
Hamleteks Tekstil начиная с 1996 года начал выпускать детскую обувь под брендом “Funny Baby”. Стремительное развитие и производство продукции для крупных мировых и местных брендов позволило стать компании стать ведущей в этой отрасли. Hamleteks Tekstil постоянно работает над ассортиментом и создает новые линейки продукции. Высокие стандарты производства, моментальное реагирование на новинки и технологии на рынке - вот что являются основой компании при работе с партнерами. МИССИЯ Hamleteks Tekstil совершенствуется не только в качестве своей продукции и ассортимента, а также постоянно работает в направлении улучшения качества предоставления своих услуг. Для этого была принята и внедрена система управления качеством «Удовлетворенность клиентов на самом высоком уровне продаж и послепродажного обслуживания». Честные и добросовестные отношения с деловыми партнерами и сотрудниками компании всегда стоят на первом месте. Полагая, что принципы корпоративной социальной ответственности являются непременным условием устойчивого развития, Hamleteks Tekstil рассматривает обеспечение ценности для общества, в котором оно живет, как одну из основных сфер ответственности и осуществляет все свои коммерческие обязанности и отношения в рамках принципов социального соответствия. НАШЕ ВИДЕНИЕ Hamleteks Textile это динамично развивающаяся компания, которая профессионально подходит ко всем вопросам сотрудничества: превосходное обслуживание своих клиентов, высокая производительность, широкий ассортимент продукции, высокое качество и постоянное внедрение новинок в ассортимент позволяют компании быть на высоком уровне. 1996 began Hamleteks Tekstil in der Turkei Neugeborene schuhe produzieren. Für Marken welt weit. Hamleteks Tekstil sucht immer neuigkeiten ouf eigene bereich und sorgt immer für bessere qualitat. Unsere Mission Wir bieten guten service und jederzeit erreichbar. Wir arbeiten mit profesional mit arbeitern haben guten kontakt mit unsere partner. Geben uns mühe für top Qualitöt. Wir produzeiren neue gebeborene schuhe unter internationalen Gesundheitliche Regeln sind hygienisch und aestetisch. Wir sind sehr stolz über nachfrage in und auslöndischem kaufern wünsche zu ertüllen. Unsere Vizion Wir sind bereit alle wünsche zu erfüllen in baby schuhe bereich. Geben uns mühe die beste daraus zu macher. Wir bedanken uns Voraus.
July 10
2020
About Us 2017 yılında kurulan ve çocuk tekstil sektörüne adım atan Junior Berra Sultangazi’de bulunan imalathanesinde, Güngören ve Zeytinburnu’nda bulunan mağazalarında 1-12 yaş arasındaki kız ve erkek çocuklarına yönelik pijama grubu, abiye elbiseler, çocuk eşofman takımları, düğünlerde, balolarda ve gösterilerde rahatlıkla giyebilecekleri özel tasarım elbise üretimini yapıyor. Ürünlerinde sağlık ve kaliteyi öncelik olarak benimseyen marka, zengin koleksiyonları ile farklı çeşitlerdeki kumaşları özgün tasarımlarla buluşturuyor. Müşteri memnuniyetine odaklanarak sektördeki yolculuğuna başlayan Junior Berra güvenilirliğiyle de sektörde öne çıkıyor. Junior Berra established in 2017 and stepped into the children’s textile sector, has a pajama group for girls and boys aged between 1-12 years, evening dresses, children’s tracksuits, bodysuits and making special designed clothes children can wear easily in the weddings, ball and shows in its stores located in Sultangazi, Güngören and Zeytinburnu. Adopting health and quality as a priority in its products, the brand brings together different types of fabrics and original designs with its rich collections. Junior Berra which started its journey in the sector by focusing on customer satisfaction, stands out in the sector with its reliability.
Junior Berra, фирма на основе фабрики, производит одежду для детей от 1 до 12 лет , Фирма вошедшая в сектор детской текстильной продукции, которая имеет магазины в разных районах Станбула.Производит спортивные для девочек и мальчиков, вечерние платья, детские костюмы,двойки ,тройки, бальные костюмы,пижамы .Магазины находятся в районах Султангази, Гюнгерен и Зейтинбурну. Производство дизайнерской одежды, которую можно легко применять в показах моды. В качестве приоритета в своих продуктах, бренд объединяет различные виды тканей оригинальный пошив и дизайн ,с его богатыми коллекциями. Junior Berra которая начала свой путь в этом секторе еще в 2017 году, сосредоточившись на удовлетворенности клиентов, выделяется в этом секторе своей надежностью
ودخلت يف,7102 رشكة برا كيدز تأسست يف عام، Junior Berra , مصنعها يقع يف منطقة سلطان غازي، قطاع صناعة مالبس األطفال تعمل عىل صناعة,ومحالت البيع تقع يف كل من غونغران وزيتني بورنو و، سنة البيجامات21-1 مالبس األطفال الذين ترتاوح أعامرهم بني . وفساتني حفالت الزفاف والبدالت، واأللبسة الرياضية، فساتني السهرة تصنع الرشكة مالبس ذات تصميم خاص ميكن ارتداؤها بسهولة يف كل Junior Berra ماركة، تعتمد الجودة كأولوية يف منتجاتها.املناسبات التي بدأت, تجمع أنوا ًعا مختلفة من األقمشة والتصميامت األصلية برزت الرشكة، رحلتها يف هذا القطاع من خالل الرتكيز عىل رضا العمالء . يف هذا القطاع من خالل ثقة عمالئها بها July 12
2020
About Us 2011 yılından bu yana güçlü kadrosu ve seçkin ürün grubu ile Türk bebek sektörünün öncü isimleri arasında yer alan Monodi, girişimci adımları ile adından sıkça söz ettirmeyi başarıyor. 2016 yılından bu yana bebek ürünleri imalatı yapan firma, 2500 metrekare fabrikasında dünya standartlarında mama sandalyesi, güvenlik kapısı, yatak bariyeri ve beşik üretiyor. Ürünlerinde güvenilirliği, sadeliği, kaliteyi ve rahatlığı öne çıkarırken, bebek sağlığını riske atacak hiçbir madde kullanmıyor. Avrupa’daki bağımsız kuruluşlardan alınan sertifikalar ile kaliteleri tescillenen ürünler, bebek ve çocukların ihtiyaçlarını merkeze alıyor. Monodi bebek ürünleri, kullanışlılık, sadelik, fonksiyonellik gibi özellikleri ile de çocukların büyüme yolculuğunda ebeveynlere eşlik etmekten keyif duyuyor.
Bebekler artık güvende! Geçmişten gelen gücü ve vizyonuyla, üretimde güven ve kalite iddiasını başarıyla kanıtlayan Monodi, hem Türkiye’de hem yurtdışı pazarında yoğun ilgi görüyor. Türkiye’de gücünü ve kalitesini ispatlayan firmanın hedefi ihracattaki payını arttırmak ve ürünlerini gönderdiği tüm ülkelerde “Made in Turkey” logosunu gururla taşımak. Yaptığı iş birlikleriyle hedefine emin adımlarla ilerleyen firma, uzun vadede Türkiye’de olduğu kadar dünyada da standartları belirleyen öncü firmalar arasına girmeyi amaçlıyor.
Monodi Ticaret, which has an important role in the Turkish baby industry with its strong staff and distinguished product range since 2011, makes its presence felt thanks to its initiative steps. Manufacturing world class baby products in its 2500 square meter factory since 2016, the company has been producing feeding chairs, safety doors, crib barriers and cradles at world standards. While the company emphasizes reliability, simplicity, quality and comfort in its products, it does not use any substances that would put baby health at risk. The products, whose quality is registered with the certificates obtained from independent organizations in Europe, center the needs of babies and children. Monodi baby products also enjoy accompanying parents on the growth journey of children with their features such as usefulness, simplicity and functionality. Babies are safe now! Monodi, which successfully proved its confidence and quality assertion with its power and vision originating from the past, attracts great interest from both Turkey and overseas market. The goal of the company who proved its strength and quality in Turkey, is to increase its share in exports and carry the “Made in Turkey” logo proudly in all countries it exports to. The firm, which takes firm steps forward to its goals with its collaborations, aims to be one of the leading companies which set the standards both in Turkey and worldwide in the long run.
July 14
2020
Interview
BOINC OFFERS QUALITY CLOTHING WITH ITS WIDE RANGE OF PRODUCTS FOR CHILDREN
Boinc, which has succeeded in carrying its successful vision in the textile sector with its experience, continues to renew itself in many areas while preserving its corporate identity. Being one of the important names of the sector, which manufactures products which can attract great attention all over the world with its dynamic design team, the Company aims to continue its strategic progress with its quality production approach. We interviewed Yusuf Zeynel Ă–zkan, Sales and Marketing Specialist, Boinc, which will be marked by its advertising activities and fair participation to the countries they export to. and Tunisia. We carry out special advertisement works for these countries and reach our target audience by participating in prestigious fairs. Which channels do you prefer to reach the consumer? Since many different countries make up our target audience at the same time, regular internet advertising is very important for us. In addition, by participating in fairs, we have the opportunity to communicate face-to-face with our buyers and promote our products closely. How was 2019 for your brand? What are your goals and projects for 2020? As long as the economy of our country develops, we, as the sector, would like to take the wind of this development behind us and make strides. However, when we think about the process we are in, the internal turmoil experienced by the countries and the problems in the customs of the neighboring countries have started to affect us seriously. Therefore, I can say that 2019 was a difficult year when you took the textile sector as a base. Particularly in the second half of the year, there were serious declines. Our work for the new year is in full swing. Our goal is to maintain our position in a solid way, to move ourselves one step further.
What are the product groups you offer? We have clothes, bodysuit, sweatshirts, skirts, shorts, tracksuits, tights and t-shirts for children aged 1-12. What sources of inspiration in clothing design for you? We have a highly dynamic design team that always follows the fashion and trends in the world closely. We process our brand’s style with our experience and knowledge and we regularly present our collections of innovative models that can arouse interest all over the world. What criteria do you pay attention to during production? What percentage of your products are produced in Turkey? We realize the complete production of our products in Turkey. The most important subject that we attach importance to production is definitely quality. We pay great attention to the high quality and compatibility of each material we use. What about your export activities and goals? Which countries do you ship to? We currently export to Switzerland, Greece, Ukraine, Russia, Uzbekistan, Israel, Poland, Bosnia and Herzegovina, Bulgaria, Saudi Arabia, Iraq, Algeria, Lebanon, Qatar, Libya, Romania, Serbia
July 16
2020
About Us
July 17
2020
About Us Güleçyüz Çorap ve Tekstil 30 yılı aşan üretim ve ihracatı boyunca öğrenmiş olduğu bilgi ve tecrübeyi, siz değerli müşterileri ile paylaşmanın heyecanını yaşıyor. Kurulduğu günden itibaren çorap üretimi yapan uzman kadroya sahip şirketimiz bünyesindeki İstanbul Esenyurt’ta bulunan 6000 m2’de kurulu olan fabrikamızda %100 doğal elyaflardan üretim yapılıp desen, dokuma, kalite kontrol ve ütü paket işlemleri yapılmaktadır. 2016 yılında firmamız bünyesinde kurulumunu gerçekleştirdiğimiz Defne Baby markamızla short çorap, patik, külotlu çorap ve iç çamaşırı üretimi gerçekleştirip toptan satışını yapmaktayız. Ürünlerimiz bebeğinizin sağlığı düşünülerek birinci sınıf hammaddelerden üretilmiştir. Bebeğiniz için zararlı kimyasallar içermez. Azo-free boya ve nikel-free aksesuarları ile uluslararası üretim teknikleri ve güvenlik standartlarına sahiptir. Yüksek kalite standartları Oeko-Tex belgesi ile tescillenmiştir. Gulecyuz Socks is experiencing the excitement of sharing its knowledge and experience with our valued customers for more than 30 years of production and export. Since its inception, our company, which has a specialized staff who produces socks, is located in Esenyurt, İstanbul, we produce 100% natural fibers pattern, weaving, quality control and ironing package operations in our factory which is built in 6000 m2. In 2016, we produce and sell short socks, booties, pantyhose and underwear with our Defne Baby brand which we have established in our company. Our products are made of first-class raw materials, considering the health of your baby. They never contain harmful chemicals for your baby. It has international manufacturing techniques and safety standards with Azo-free paint and nickel-free accessories. High quality standards are certified with Oeko-Tex certificate.
Компания “Güleçyüz Çorap и Tekstil” испытывает волнение, делясь своими знаниями и опытом с вами, уважаемыми клиентами, приобретенные в течение 30 лет производства и экспорта.С момента своего основания наша компания, имеющая опытный персонал по производству носков, находится в Байрампаша, Стамбул, где на производственной фабрике общей площадью 6000 м2, выполняется производство 100% натуральных волокон, выкройка, ткачество, контроль качества и упаковочные работы. В 2016 году мы начали производство коротких носков, пинеток, колготок и нижнего белье под нашим брендом Defne Baby. Наша продукция изготавливается из первоклассного сырья с учетом здоровья вашего малыша. Не содержит вредных химических веществ для вашего малыша. С аксессуарами покрашенными краской без содержания азота и никеля товары имеют международные технологии производства и стандарты безопасности. Сертифицированы с высокими стандартами качества Сертификата “Oeko-Tex”
July 18
2020
Interview
FIRST STEP TO HAPPINESS WITH DEFNE BABY
Over 30 years of experience, the love of work and production, Defne Baby continues to grow with the little steps of children. Güleçyüz Socks, which does take time by the forelock in order to work with world brands, brings children more comfortable in underwear with the brand Defne Baby. Children in Germany are wearing Defne Baby Defne Baby exports mainly to Germany, Russia, Ukraine, Iraq, Jordan. Mustafa Güleçyüz said that they believe that they will present for all points they want over time. Mustafa Güleçyüz said, “With Defne Baby brand we aim to reach all sales points in Turkey and we will be able to take place as soon as we have reached a good sales graph. Our team continues to work on this subject in a controlled and systematic manner. In addition, Defne Baby started to make its name in the overseas market. In this direction, we export to countries such as Germany and Serbia and we plan the necessary studies to increase the number of regions and countries we have reached. In addition, with our exporting company DevTeks, we deliver all our products that are produced from our factory to every part of Europe.’’ Socks is a starter for us Defne Baby comes to mind when we talk about the first socks, the brand in a short time also added children’s underwear. Mustafa Güleçyüz, said they aim to offer all the products needed by the baby under the umbrella of Defne Baby over time. Investment for some, waiting for others Gulecyuz stated that 2019 was a year in which the crisis turned into an opportunity and said, “I don’t think you will have a problem if you step the ground firmly. We decided to expand our market network to take the opportunity. We will ensure that this will be continued through advertising and promotional activities.” Güleçyüz Socks continues to share the knowledge and experience learned over 30 years on production and export with its customers. The company, which has an expert staff producing socks since the day it was founded, continues to be marked with its quality made of 100% natural fiber in its factory of 6500 m2 closed area located in Esenyurt, Istanbul. With its first store opened in Yeşildirek, Istanbul it increases its product range and activates its growth targets. Founded in 2016, Gulecyuz Socks and Textile produces short socks, booties, pantyhose and underwear and provide wholesale with its Defne Baby brand. The products within the brand are produced from first class raw materials considering the health of babies and do not contain harmful chemicals in any way. The brand, which has international production techniques and safety standards with azo-free paint and nickel-free accessories, has registered high quality standards with Oeko-Tex certificate. Güleçyüz Socks, which continues this path 30 years ago, by employing many people in its factories in Esenyurt, states that its goals are not to work hard but to be in the sector with the right moves at the right time. While the company continues its investments for Defne Baby, it also continues to make production for famous brands such as Mothercare, Zara, JohnLewis, and Mango.
July 20
2020
About Us Tulay Textile, founded in 1987, is primarily operating in women’s, men’s and children’s underwear and sleepwear sectors. Tülay İç Giyim and Devino are leading export brands, which play an important part in overseas exports, and important values for the Turkish Textile Industry. Today, we-Larice Club Larice Kids, as a third generation, are pleased to present our new products. We are all dedicated to bringing you the strong and assertive production infrastructure in the area of children’s pajamas, underwear and home wear-pajamas. We are managed by dedicated professionals having rich industrial experience with a passion for innovation and excellence. We are equipped with the young and dynamic staff to be a world-wide brand. While we are preparing Larice Club and Larice Kids branded products, we always ask ourselves one question: How to make childrens happy? Our source of inspiration is the smile on children’s face. We, as Larice Kids, believe that if children are happy, then the worlds is happy, too. And we also know that the things we are designing today are the best investment value for our future children. Here we are... We are all childishly excited to begin our work together.
Детский мир с Larice, становится цветнее. В этом году внутреняя энергия детей, встречается c дизайном. Фирма Larice, впервые со своей коллекцией ВеснаЛето, ожидает выставку CBME “Мама”и”Малыш”. Коллекцию этого года, украшает незаменимая для Larice веселая и живая тема. С проектом развлечения и поднятия настроения детям, отправляемся в путь. В этом процессе, душевной и денамичной одеждой, хотим открыть мерцающий мир в глазах детей. B коллекции приятный дизайн смешивается с живыми цветами. В этом, году внемание привлекают мальчиковые и девочковые наборы, даполняющие друг друга. Оригинальные узоры одежды - самое красивое отражение веселого детского мира. На одежде, для девочек элегантные штрихи совмещаются с гармоничными цветами. Узоры цветов, в этом году занимают не последнее место. У мальчиков , Larice настаивает на динамичные полосы и живые цвета. Используемые в расцветке нейтральные тона, придают особый вид. Дизайн, привлекает внимание подборкой гармоничных цветов. Иногда контрастами, а иногда переходящими тонами. Larice, в новой коллекции предстанет перед нами в новом виде. В сфере создания узоров на уровне марки и на модельной основе идет в тему. В этом году, мы увидим и комбинированные модели используемые в группе с отдельными изделиями. Во время создания этих комбинаций,следовали тематическим путем. И в следствии этого, появились изделия имеющие целостность и историю от узоров до полос и цветов. Будьте готовы раскрасить лето с Larice! Основанная в 1987 году под названием Tülay Tekstil, наша фирма начала набирать активные обороты, опираясь в большинстве на производство мужского, женского и детского нижнего белья, а также пижам для детей и взрослых. Заработав особое место на экспорте товара заграницу, наши марки Tülay Tekstil и Devino с особой значимостью продолжают своё развитие на текстильном рынке Турции.
На сегодняшний день мы с радостью представляем вашему вниманию новое, уже третье поколение нашей организации под именами Larice Club-Larice Kids. Под маркой Larice Kids, на основании сильного и конкурентоспособного производства, наша фирма дает высококачественное обслуживание в области нижнего белья, пижам и домашней одежды для детей. Имея за спиной многолетний опыт и не теряя в себе стремление к усовершенствованию, вместе с молодым и энергичным коллективом мы ставим перед собой цель достижения успеха мирового значения. В каждой разработке марок Larice Kids и Larice Club мы задаемся вопросом, как благодаря нашей продукции мы можем подарить детям радость. Прекрасные улыбки на лицах детей- это наш самый главный источник вдохновения для создания новых коллекций. Для нас, сотрудников Л Larice Kids , счастье ребенка означает счастливое будущее для всего мира, на что и направлены все наши усилия. Мы знаем, что то, что мы сегодня посеем , то и будем пожинать в будущем для наших детей. July 22
2020
Interview
ENVIRONMENT-FRIENDLY “FASHION SUSTAINABILITY”
Founded in London in 1998, with 75,000 users in 87 countries, WGSN, the world’s leading trend prediction company, now provides easy access to insights and inspiration from around the world as the first platform to combine advanced technology and human intelligence to meet the unique needs of the global industry. With more than 250 trend estimators and data scientists around the world, it helps manufacturers have insights about next season trends. Seden Ünlü, Turkey Sales Manager WGSN, shared the details of the parts that will mark the next season, while talking about contemporary trend. In addition, we will talk about sequins, sequins, sequins and glamor in party attire. In the following seasons, we will proceed with mostly organic content but more elegant, more technological fabrics. Girls will represent elegance, boys will represent the outdoor effect. Another macro trend is some more vintage details. The small-flowered nostalgic looks that come out of the grandmother’s closet will be modernized and will appear next season.”
TURQUOISE AND BLUE TONES IN THE SUMMER WILL REFRESH US Emphasizing that neon mint tones, ocean colors, light blue and turquoise tones will stand out especially for spring-summer 2020, Ünlü said, “We expect to see colors and combinations reminiscent of sand beige, ocean and sea. Light pink and powder pinks are among the colors that will stand out. In the winter season, we will see a large majority of ambers and browns. Usually it will be a season when the brown people will rise very much. Green and blue combinations will also be included in our lives. This tells the relationship of fashion with nature and sustainability. So the earth tone will be the dance of green and blue. Of course, we can say that it is a color that we will not omit in red.”
SUSTAINABILITY IS INCLUDED IN OUR DAY TRENDS Ünlü said, “Next year we will talk about more pastel shades in children’s fashion, especially in spring-summer 2020. Sustainability will be one of the most important topics of the season. More organic fabrics, materials and trends that will be more recyclable will come to the fore. Since the patchwork trend is a trend that comes entirely from sustainability, we will encounter it frequently in the coming years. The trends, plush materials, fur slipper looks, ballet dance clothes, ballet shoes are among the details that will come to the fore especially.
July 24
2020
www.kindundjugend.com 2020
17.–20.09.2020
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Koelnmesse GmbH Türkiye Temsilcisi tezulaş fuar dan. hizmetleri ltd. şti. | Bağdat Cad. 181/6 | 34730 Kadıköy – İSTANBUL Tel: 0216-385 66 33, Fax: 0216-385 74 00 | info@tezulas-fuar.com
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BALERİN ÇORAP ÜRETİMİNDEKİ TECRÜBESİNİ AYAKKABIYA TAŞIYOR
alanda 90 çalışanı ile yurt içinde toptan olarak geniş bir dağıtım ağına sahip olan firma, Arap ülkeleri, Rusya, Amerika, İsrail gibi birçok ülkeye ürünlerini ulaştırarak ihracatta güçlü bir profil çiziyor. Bebekler ve çocuklar için üretim yapmaları sebebiyle üretimde son derece hassas olmaya gayret ederek, en kaliteli iplikleri tercih ederek çocuk sağlığını ön planda tutuyor.
1984 yılında kurulan ve 2004 yılından bu yana aktif olarak 0-3 yaş bebe çorabı üretimi yapan Balerin Çorap çocukların sağlığını ön planda tutarak kaliteli üretimi ilke ediniyor. 2000 m2
AYAKKABIDA SAĞLIK ODAKLI ÜRETİM Bünyesine çocuk ayakkabı grubunu dahil eden Marka, bebekler ve çocuklar büyürken tüm adımlarına eşlik eden ayakkabıları özgün tasarımlarla buluşturuyor. Üretiminde kullandıkları malzemelerin sağlık standartlarına uygun olmasına dikkat ediyor. Bebeklerin rahatını ve konforunu düşünerek onlara özel birbirinden farklı ve renkli ayakkabılar tasarlayarak ayakkabı grubuna iddialı bir giriş yapıyor.
BALERIN SOCKS CARRIES ITS EXPERIENCE OF SOCKS PRODUCING TO SHOES Established in 1984 and actively producing 0-3 years old baby socks since 2004, Balerin Socks adopts quality production as a principle by prioritizing children’s health. The company, which has a wide distribution network as a wholesale in Turkey with its 90 employees in an area of 2000 m2, draws a strong profile in exports by delivering its products to many countries such as Arab countries, Russia, America and Israel. It gives particular importance to children’s health by trying to be extremely sensitive in production due to the production for babies and children, by choosing the best quality yarns.
HEALTH ORIENTED PRODUCTION IN SHOE Balerin Socks, which includes a group of children’s shoes, combines shoes which accompany all the steps of babies and children with original designs. The company pays attention that the materials used in the production comply with health standards. It makes an assertive entrance to the shoe group by designing different and colorful shoes special for them by considering the comfort and convenience of babies.
02.04.20 14:33
About Us Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti 1994 yılında kurulmuştur. 0-3 yaş aralığındaki bebekler için; bebe tekstil ürünleri, bebe kozmetik ürünleri, bebe bakım ürünleri, bebe araç ve gereçleri, oyuncak vb. ürünleri üretir, ihraç eder ve ithalatını yapar. Bebe Çeyiz Sarayı, bodyden emziğe, beşikten bebek arabasına yaklaşık 10.000 çeşit ürün ve 120 markanın aynı çatı altında toplandığı firmadır. Bebe Çeyiz Sarayı, yurt içinde 900’ü aşkın bayi sayısına sahiptir. Yurt dışında ise 40’tan fazla Ortadoğu ve Avrupa ülkesine ihracat yapmaktadır. Bebe Çeyiz Sarayı, bebek ve çocuk alanında mağaza açmak ve bu alanda firmasını geliştirmek isteyenlerin tercih edecek olduğu, dünyanın göz bebeği İstanbul’da hizmet veren ve eşi bulunmayan bir işletmedir. Bebe Çeyiz Sarayı, kararlılığın, güvenin, kalitenin ve dünya çapında bebe markalarının aynı çatı altında buluştuğu ve yılların deneyiminin markasıdır. Bu marka, % 100 yerli sermayenin ürünü Türkiye’nin tescilli markası “Sebi”dir. Bebe Çeyiz Sarayı Tekstil Tic.Ltd.Şti was established in 1994. It is for babies between 0-3 ages: It produces, exports and imports baby textile products, baby cosmetic products, baby care products, baby equipments, toys... Bebe Çeyiz Sarayı, it is the address of around 10 000 type of products and 120 brands from bodies to pacifiers, form cradles to prams. Bebe Çeyiz Sarayı has more than 900 dealers in Turkey. It exports to more than 40 Middle East and European countries abroad. Bebe Çeyiz Sarayı, it is a unique enterprise rendering services in the apple of world’s eye Istanbul, and which will be preferred by those who wish to open Baby and Children’s stores and to develop their firms in this area. Bebe Çeyiz Sarayı, this is the trademark where stability, reliability, quality and worldwide baby brands come together under one roof and has many years of experience. This brand is the product of 100% domestic capital and it is the registered trademark of Turkey “Sebi”.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti ist 1994 gegründet. Produziert, importiert und exportiert baby- textilien, babykosmetik, baby- pflege, spielzeuge, kinderartikel für babys 3 bis 3 jahren. Bebe Çeyiz Sarayı ist die adresse von 120 marken und ca. 10.000 produkten von body über schnuller, wiege bis hin kinderwagen. Bebe Çeyiz Sarayı besitzt im Inland über 900 fachhändler. Das Unternehmen exportiert im Mittleren Osten und Europa in über 40 länder. Bebe Çeyiz Sarayı ist ein unternehmen, das von denen, die beabsichtigen, laden im bereich baby und kind zu eröffnen und ihren betrieb in diesem bereich weiterzuentwickeln, bevorzugt wird. Das Unternehmen geht seinen Geschäften in der Weltstadt Istanbul nach. Bebe Çeyiz Sarayı ist eine marke langjähriger erfahrung, in der sich entschiedenheit, zuverlässigkeit, qualität sowie weitweite baby-marken unter einem dach zusammentreffen. Diese marke ist ein produkt von % 100 inländischem kapital. Die eingetragene marke ist „Sebi“ “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Учредено в 1994 году. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Осуществляет производству, эксопрту и импорту любые виды Текстильные Изделия для грудных ребёнок, Козметические Изделия для грудных ребёнок, Изделия для заботы для грудных ребёнок 0 – 3 года. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является адрес более 10.000 (ресять тысячь) виды изделий и 120 торговых марок ; с утки для движения – по соску, с люлки – по повозку . Bebe Çeyiz Sarayı имеет более 400 дилеров в стране, и кроме того экспортирует свою продукцию в более 40 стран Ближнего Востока и Европы. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одно незаменимое предприятие и оказывающее услуги клиентам в городе Стамбуле являющем зрачку Мира для предпринимателей хотящий открывать магазинов и развивать своих фирм в областе изделий для Грудных Ребёнок и Детей. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одна крыша решительности и надеждности, где встречаются Мировых марок для изделий грудного ребёнка и многолетных опытов в этой областе. Эта марка является продукция 100 % инвестиционного капитала Турции и зарегистрирована под названием «Себи». July 26
2020
Interview
BEBE ÇEYIZ SARAYI PRODUCTS EVERYWHERE IN TURKEY
Since 1994, Bebe Çeyiz Sarayı continues to make the dealers smile with its distributorship and import in textile, equipment and hygiene group. Bebe Çeyiz Sarayı, which has always been trying to do better both in wholesale and retail with its 24 years of experience and expert staff, is known in the sector as the address of trust and quality.
Hızır Albayrak, one of the partners of Bebe Çeyiz Sarayı, said, “Quality comes first for us. We always have to take into account the health of infants and children in our productions. We do not use any carcinogenic substances so that our products can be used in a healthier way and we prepare products that people can safely use. We have made progress on this path a goal with the principle of “Health is the greatest wealth for us”.
scratch and have mastered every step of the business from the beginning to the end, we can easily identify these deficiencies if there is a deficiency in those products. We make observations about what the mothers need for both themselves and their babies. We convey these observations to the manufacturers, present them with new ideas and carry out studies on the realization of demand-oriented products. Therefore, I can easily say that the greatest capital of our age is the idea.
First of all, can we get to know you briefly? Can you briefly mention your position in the Bebe Çeyiz Sarayı brand? I am Hızır Albayrak, one of the company partners. I have been in Sultanhamam since 1988. At that time I was both reading and working. Pregnant mothers who came to Sultanhamam were buying products such as overalls, body and hospital exit. We were supplying the products in our structure and directing the ones that were not available to the neighboring companies. Neither in Turkey in 1991 after serving a combination of everything related to the sought-after mother and baby in the world to realize that we have a place. In April 1994, we established the Bebe Çeyiz Sarayı brand, where everyone can easily supply what they want.
What criteria do you pay attention to during production? The most important criterion for us in production is health. Therefore, the use of carcinogenic dyes, such as the use of substances that endanger children’s health, such as the production of substances that are indispensable rules for us at every stage of production. Our goal is not to grow by selling many products, but to advance by making quality and healthy production…
Could you give information about your product groups? There are 295 brands and 85 thousand kinds of products in our structure. In other words, we sell all the products from a mother’s furniture, night and gown needs to a baby’s bottle, pacifier and stroller needs. We have 4 different brands, Sebi, Tıkır, Safe Line and Pocket&Mama. We have 3 textile ateliers and we make products for different places under our own brand name. What inspires you in the design process of your product collection? The designers in Bursa or Istanbul show us the products and we choose from them. Since we have started this business from July 28
2020
About Us Üçdal Tekstil 1971 yılında faaliyetine iç çamaşırı üretimiyle başlamış, ürün grubu ve kapasitesini her geçen gün arttırarak günümüze kadar ulaşmıştır. Üretimde ön planda tuttuğu kalite ve müşteri memnuniyetini sürekli hale getirmeyi başaran Üçdal Tekstil 1980’li yılların sonlarında ortaya çıkardığı ‘Brix By Üçdal’ markasıyla da yurtiçi ve yurtdışında da büyük ilgi görmüştür. Erkek, bayan, çocuk iç giyimi ve çocuk pijama üretimi yapan firmamız Türkiye pazarının yanında ABD, Rusya, Ukrayna, Afrika, Balkanlar, İtalya ve birçok Ortadoğu ülkesine ihracat yapmaktadır. Üçdal Tekstil started its activities in 1971 with the production of underwear and has reached to the present day by increasing its product group and capacity.Üçdal Tekstil, which succeeded in making guality and customer satisfaction continuously in the forefront in production, attracted great attention both in domestic market and foreign markets with ‘BRİX by Üçdal’ brand that is launched towards the end of 1980’s. Üçdal Tekstil produce men,women and children underwear and pyjamas which are sold in domestic market and export to U.S.A, Russia, Ukraine, İsrael, Africa, North Africa, the Balkans, İtaly, Saudi Arabia and other Middle East countries.
Компания Üçdal Tekstil начала свою деятельность в 1971 году с производства нижнего белья и достигла сегодняшнего дня, ежедневно увеличивая свою группу и мощности. Üçdal Tekstil, которому удалось сделать качество и удовлетворенность клиентов, которую он держит на переднем крае производства, привлек большое внимание как внутри страны, так и за рубежом своим брендом «Brix By Üçdal», который он создал в конце 1980-х годов. Наша компания, которая производит мужское, женское, детское нижнее белье и детскую пижаму, экспортирует в США, Россию, Украину, Африку, Балканы, Италию и многие страны Ближнего Востока, помимо турецкого рынка.
1791 بدأ إنتاج املالبس الداخلية يف أقمشة أوش دال سنة .بإنتاج فعال و متزايد يزيد يوما بعد يوم من حيث النوعية و الكمية و مع اإلهتامم األقىص لتقديم الجودة العالية و السعي إلرضاء الزبائن و تقديم “ أفضل الخدمات أنتجت الرشكة يف أواخر الثامنينات ماركة “ بركس باي أوش دال .التي القت ترحيبا الفتا ضمن القطر و يف كافة أنحاء العامل إن رشكتنا املنتجة للمالبس الداخلية الخاصة بالذكور و اإلناث و األوالد إضافة إىل إنتاج بيجامات األطفال تضخ منتجاتها يف كافة األسواق الرتكية إضافة إىل تصديرها ، أوكرانيا، روسيا، إىل العديد من الدول حول العامل مثل الواليات املتحدة األمريكية . و العديد من دول الرشق األوسط، إيطاليا، بالد البلقان،القارة األفريقية July 32
2020
Interview
REPRESENTING OF EXPERIENCE WITH A WIDE RANGE OF PRODUCT; BRIX
Üçdal Tekstil, established in 1971 and has been popular with the quality of its products for half a century, adds meaning to the new year with its wide range of products with its Brix brand. tance to quality in our production. We continue our way without changing our suppliers for many years. We are focused on customer satisfaction in healthy production conditions. We take care not to use any carcinogenic substances in our products that may put health risk. We take into account the wishes and needs of consumers and determine our direction in this direction. We take care not to interrupt the delivery dates we provide to our customers. We deliver on the day without any grievance. What developments do technology, mechanization and industrial industry contributed to the production speed from past to present? What do you think about this issue? We are trying to offer the products that we can produce under the best conditions by following this developing technology in both cutting and sewing part. This not only saves us time but also improves our quality. As a company, we are trying to adapt to the developing technology as much as we can. What drives your designs? Every country has different fashion and different demands. We closely follow the trends of the season, taking into account the wishes of consumers, we produce according to the needs of each country. Is the domestic market and the overseas market going parallel now? Which countries does Brix export to? We are taking strong steps in the overseas market. We export to nearly 25 world countries such as America, Italy, Africa, Russia and Ukraine. In the future, we aim to expand our market with our strong and qualified team in the digital field and digital market by protecting the countries we export to.
Brix has been increasing its success since the year it was founded and continues its way by expanding the export volume in the sector and not compromising on quality in its production. Mustafa Arslan, Owner, Brix, said that they have digital projects for the future. Could you tell us about the establishment of your company and the development process to date? Üçdal Tekstil started its activities in 1971 with the production of underwear. With its Brix brand, it has increased its product group and capacity with each passing day and has reached today. In 1980, we started to produce all the products we made abroad as Brix brand. Later, we directed our production to pajama group. We have been serving children, men and women groups both in Turkey and abroad for half a century. Do you carry out production in-house? We carry out our production with a team of 300 people in our facility which is built on 4000m2 closed area where knitting, sewing, ironing-package and quality control departments are located. Our monthly production capacity is 500000. We produce men’s, women’s, children’s underwear, pajamas and nightwear. What are the factors you pay attention to during the production process? Our company has Oeko-Tex certificate. We attach great impor-
July 33
2020
Interview
INTENSE REQUEST FOR E-COMMERCE MARKET
With the pandemic period, sectoral differences continue to occur in marketing activities. Many of the brands are of the opinion that it is more valuable to make their voices heard in the digital environment in general. In this period, the demand in marketing tools is increasing, which enables brands to communicate with their users in real time. Brands conduct the direction of their activities and advertising budgets with the marketing tools they use. that brands face. Especially after the food producers’ stores and markets, where they are physically positioned in an effort to deliver their products to users, are closed due to the restrictions, we can make a suggestion that it will be more logical and behave in the long term for them to plan their e-commerce structures. Because every step taken quickly and unsure can return as a loss. We especially request that you do not take steps with panic and anxiety, especially while observing the increase in loyal customer gains with the marketing tools used correctly in digital marketing.” It is Possible to Increase Turnover with the Right Digital Marketing Tools Stating that with the right marketing activities, your turnover can be increased, Turgut Taneli, made the following suggestions, “You can reach your users and inform them about your campaigns even if they are not on your website with push notification tools. With the smart survey system, you can increase the rate of returning to shopping with your short questions and carrots that you will give at the end while your users are on your website. Based on the instinct of “reflecting the feeling of importance to the user”, which is the basis of digital marketing, you can communicate directly with your popups on your website. You can catch the user moving to leave your site, and convey the information that the cargo may be free if it is added to the cart by showing a certain amount of products to your user who has a shopping cart close to the cargo scale you set and by giving them a rate. The importance of reaching the user with upsell and cross-sell scenarios has increased by 80% in the following periods.”
Explaining how the direction of promotions and marketing activities changed on a sectoral basis, Turgut Taneli, General Manager, Setrow Integrated Marketing Platform made important suggestions about the methods of reaching the users of the brands. While printed billboards receive Covid-19 congratulations in outdoor advertising as printed media, the more effective and digitally detailed ones are preferred. Turgut Taneli said, “It is important in the evaluation criteria to reach the users and health customers of brands that aim to stand out due to their entrepreneurship and income concerns. Brands take care that communication on authorized data is sustainable and orderly. When looking at the return percentages in shopping in the clothing industry, it is observed that there is a strategic structure in reaching the user instantly and determining discount rates even in the new season. Among the tools used in determining these rates are push notification, SMS sending, email marketing and pop-ups. It is of great importance that the preferred vehicles are maintained with fictitious systems that will create user follow-up with smart systems to meet all the needs of the users, and that can increase the rate of return to shopping. In Integrated Digital Marketing tools, it is of utmost importance to ensure that the products that are tailored to the needs of the people are properly communicated between the brand and the user. So; Pants should not be offered to a person who has taken pants. Considering the needs and web site navigation movements of the person who bought trousers, it is necessary to recommend the pieces that will complete the combination such as t-shirts, shirts, shoes. Thus, the customer reaches the feeling that he is “better understood”. Food Producers Entered E-Commerce Market Declaring that digital marketing is increasingly important, they lead brands to serve their products and reach the users, and the budgets they will spend in evaluating areas that will provide the most effective return, Taneli said, “While most brands make limitations and decreases in their advertising budgets, we emphasize the importance of correct account management to alleviate the anxiety
July 34
2020
Interview
THE NEW TREND OF TECHNOLOGY SMART WEARABLE CLOTHING
While technology continues to improve in many areas, it affects daily lives and ways of doing business. One of the popular areas of recent years has been “wearable technology”. Wearable technology devices such as smart watches, smart wristbands, smart glasses and smart clothes, which are always with us, provide important services in many areas. There are many different fields in the wearable technology market today. These products are also used in areas such as health, sports, games, security, payment and education. The fact that smart clothes have many more options than other wearable technology products give them an advantage in becoming more popular. Smart clothing, which can measure many different parameters, from the body temperature of people to the effect of the weight they lift on the body, provides serious benefits to its users. The demand for smart clothes is expected to increase exponentially in the coming years. Today, dozens of fashion companies are working to produce wearable technologies and to put the internet of things in our clothes and produce sensors, hardware and programs that will be indispensable in our clothes in the future. The manufacturers continue to develop according to the products they produce as they can monitor the needs of the market and its customers. Wearable technologies that will make our lives easier will make our clothes smart and lead to radical changes in the fashion industry. Smart Products in Children’s Clothing The aims of the studies carried out to design smart products in children’s clothing are not to limit children’s mobility, but to give confidence to both children and parents. We can summarize it as developing light clothes that children can wear comfortably, maintaining body temperature, preventing sweating and protecting foot health. With smart socks specially produced for babies, parents provide
the opportunity to control their babies at sleep times with peace of mind. The smart products that come out with the technology developing day by day are very beneficial for babies. Smart socks for babies offer parents the opportunity to control their babies’ sleep level, oxygen quality and pulse level at bedtime. 3D printers and printing technologies are highly preferred in fashion and textile fields today. Thanks to this printing technique, mobile t-shirts with sandals, wristbands, different accessories and digital visuals that change color according to the air temperature that will attract the attention of children are designed. One of the most remarkable smart products in children’s wear is wearable technologies. Wearable technologies, namely digital clothing, include products that connect and use the digital world with the real world, allowing them to access digital content through their clothes.
Interview
THE DIGITAL MASTERY PERIOD BEGINS
Today, the increase of technological opportunities; led to the promotion of advertising, sales and sales via internet, mobile and other interactive platforms and the importance of digital marketing.
Onur Demirel, Digital Marketing, Innovation and Entrepreneurship Lecturer
Speaking about the effects of the digital world on our life and the business world, Onur Demirel, Digital Marketing, Innovation and Entrepreneurship Lecturer, emphasized the importance of business owners and marketing teams to benefit from their business by using digital marketing tools and to protect them from unnecessary investment costs by understanding how digital tools can be used.
On the basis of acceleration, of course, real-time, two-way, targetable and improvable communication lies with more affordable costs than mass media such as television, radio, newspaper, magazine and billboard. Our customers are online! According to We Are Social 2020 figures, the number of internet users worldwide has reached 4.54 billion. Now 59 of every 100 people use the internet! While this rate was 84% ​​in Europe, it was 74% in our country.
What is Digital Marketing? The use of digital marketing, which has focused on ensuring effective communication and interaction with customers and other collaborative businesses using websites, mobile applications, search engines, social media and other digital communication tools, has gained significant momentum especially in the last 10 years.
When we examine the results of the same report in depth, we see that global users spend 6 hours 43 minutes a day and users in our country spend 7 hours 29 minutes a day that the usage figures tend to increase every year!
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2020
Interview
First Step to the Digital World We see that an efficient planning process lies behind every successful digital marketing activity. At this stage, we need to plan our digital marketing goals, which digital assets we will have, which digital tools we will use to make our voices heard, who will manage these processes and how much we will spend on this.
mobile application or virtual stores opened on certain e-commerce platforms. However, considering that e-commerce platforms may be insufficient to transfer information about your brand and products, and users who do not yet know you may be reluctant to download your mobile application; Owning a website is often the most logical solution. Today, there are many different infrastructure and package software that you can use to create your website. However, the point to be considered at this stage will be that your website can provide integration with your other digital assets and digital tools that you can use in the future. For example, it will be of your benefit to start with an infrastructure that can be integrated with your virtual store, social media profiles or other package software that can improve your performance in search engines.
Which Digital Tools Should We Use? Although the digital world seems very complicated, of course, this world also has certain limits. When it comes to our digital assets that we can have, our profiles, which we can create in websites, mobile apps, social networks and local business directories, and our virtual store partnerships are of course in priority. Of course, one of the digital tools that we can use to make our voice heard by the audience is, of course, websites with search engines, social networks, video and other content. At this point, the first thing to be done is of course to understand the channels that our sector users mostly use and interact with. The importance of content marketing is increasing! Of course, our text, photo and video content that we host on our digital platforms are among the most important tools we can use to provide information to users and increase the awareness and visibility of our brands and products. In this context, it is of course our most important duty to understand the content and content formats that may be of interest to our users, to determine which type of content we will use, to create our content, to ensure the visibility and availability of our content using different digital channels, to follow their performances and to improve our content. Is Website a Must for Digital Marketing? If you want to make your voice heard and increase your sales in the digital world, of course, all your digital marketing efforts will attract your potential customers to a certain channel and enable them to take action (purchase, registration, etc.). At this point, of course, you can take advantage of your website,
July 37
2020
Interview
How Can We Benefit From Search Engines? Search engines are of course the key to the digital world. Thanks to these tools, we can easily access the information, content, products and services we seek in millions of different websites.
with people we know and don’t know, communities and companies, have 3.8 billion worldwide as of 2020, with 54 million, a significant audience in Turkey. When we look at the time we spend in social networks, we see an average of 2 hours 16 minutes worldwide and 2 hours 51 minutes in our country (We Are Social 2020).
We can also understand how important these tools can have in our digital marketing strategy, considering that users who search for products or services on search engines are the users closest to buying. In addition, search engines have an important place in discovering new brands. According to the results of the Global Web Index 2019, search engines with the rate of 35% were the most beneficial for users over the age of 15 to discover new brands and products.
According to the results of the 2018 Edelman Trust Barometer Report, 4 out of 10 customers state that they cannot establish a deep connection with any brand without social media interaction. While this is the case, today’s businesses are doing their best both to improve their relations with their existing customers and to gain new customers by being present in social networks.
As businesses, we have two different methods that we can use to provide visibility in search engines. The first one is SEO, Search Engine Optimization, which enables us to get visibility for free thanks to our text, photo or video content on our website or other digital assets. Thanks to this method, you can gain visibility in search engines without paying any fee; we can even contribute to our brand reputation by ranking high in the search results.
With 2.45 billion monthly active users, Facebook is still the most preferred social media network, while we can see that Instagram has 1 billion and Twitter has 330 million users. In addition, we need to state that the number of users logging into Youtube, one of the most influential social networks every month, is 2 billion and 1 billion hours of video is watched every day in this medium (We Are Social 2020).
On the other hand, there is a paid advertisement model called SEM (Search Engine Marketing). This model, on the other hand, can be described as the method we will support our current campaign and short-term sales targets. Also, while it takes time to provide visibility with SEO, we can start providing visibility in search engine results as soon as we publish our ads thanks to SEM.
We have the opportunity to provide paid and free visibility on social media, just like search engines. We can share our quality content with our followers and we can provide visibility to different audiences through the interactions we will achieve. We can also generate ad campaigns on social networks, interact and target our audiences who can be interested in our brand, products and services, and increase our sales.
Showing Presence on Social Media Social networks are, of course, the most intimate environments of the digital world. These channels, where we can easily communicate and interact
Increasing Power of Video! Of course, as internet users, we like to watch content in video format rather than reading texts or viewing photos, and the research results in the We Are Social Report show that 90% of internet July 38
2020
Interview users watch at least 1 online video every month.
yourself to the users who have viewed your products and services.
Today’s businesses, of course, aim to increase brand awareness, create more efficient interactions with their existing customers and acquire new customers by creating video content.
Take advantage of E-Commerce Opportunities! E-commerce is of course another important aspect of the business. Thanks to the convenience, cost, speed and other advantages of e-commerce to the users, we can clearly see that the traditional markets will gradually weaken. For this reason, investing in e-commerce in some way is very important for every brand and every retailer to maintain their sustainability.
When we approach the subject from this point of view, it is of course important for us to create video content about our brand, products and services, to place our content on our website, social media, in our local business directories, on our video channels and other digital platforms.
According to the We Are Social 2020 Report, the person who has the ability to pay with digital tools worldwide has 3.76 billion people. The B2C e-commerce market has also increased by 18% compared to the previous year, reaching a volume of $ 3.43 trillion and increasing its share in total retail to 16%. 74% of internet users worldwide and 63% of Turkish internet users say they have been shopping at least once in the past month. In addition, e-commerce expenditures in the last year; While its rate per capita GDP is 4.4% globally; this rate was realized as 1.7% in our country. With the volume of 620 billion dollars and an annual turnover increase of 18%, “beauty and fashion products” became the category with the highest expenditure share in the world, while “electronic products” with the same growth rate reached a volume of 460 billion dollars globally.
Also, it is not necessary to pass without mentioning that the highest interaction occurs in almost all of the social networks thanks to the video content. Apart from that, we should not forget that we can create various video content to be used only in our advertising works and we can increase efficiency in the returns we receive from our digital advertising works. Don’t Forget Mobile Marketing! Today, there are 5.19 billion unique mobile device users worldwide and as of 2020, 55% of internet traffic is via smart phones and tablet devices. In addition, we can say that we spent almost half of the total time we spent on the internet on our mobile devices (We Are Social 2020). IAB Adspent 2016 According to the report, the share of mobile advertising in the total budget allocated to internet advertising worldwide has exceeded 50% as of 2016, which continues to increase rapidly.
The share of transactions carried out on mobile devices in the total e-commerce turnover is exactly 50%! While 52% of global internet users say they have made purchases on their mobile devices in the last month, this rate is 44% in our country.
In addition, when we consider that we are always open to interaction with our mobile devices, we can see how important it is to consider the mobile world in our digital marketing efforts.
While this is the case, of course, it would not be wrong to say that we should also do our best to sell through e-commerce.
Display Advertising As you browse different websites, you remember that you encounter different sizes of advertising spaces. These advertising areas, which are generally referred to as “banner advertising”, are of course among the most frequently used advertising models of digital marketers.
Thanks to e-commerce, of course, we can make e-sales or e-export via our website or application without paying any brokerage commission. Of course, creating virtual stores on different e-commerce platforms is another aspect of the business. However, while we need to attract visitors to our related media in order to make sales through our website and application, we should not forget that we will be in price competition on e-commerce platforms.
Thanks to the different targeting and costing options, you can make the users who are interested in your products and services realize your brand, products and services, and even remind
July 39
2020
About Us BİYO TEKSTİL 1990 yılında kurulan ve uzun yıllar Avrupa ve Amerika’ya ihracat yapan firmamız 2005 yılında Biyokids ve Biyoteks ismi ile kendi koleksiyonunu hazırladı. İnsan sağlığına uygun, kanserojen madde içermeyen materyaller ile her geçen gün daha kaliteli ürünler üretip Avrupa, Asya ve Rusya coğrafyasına ihracat yapıyor, yurt içi ve yurt dışında bayilikler de vererek çalışmalarımıza devam ediyoruz...
BIYO TEXTILE Founded in 1990 and exporting to Europe and America for many years, our company has prepared its collection in 2005 with the name of Biyokids and Biyoteks. We produce quality products which are suitable for human health with materials that do not contain carcinogens and we export to Europe, Asia and Russia, we continue our works by giving distributorship in domestic and abroad ...
July 40
2020
About Us 2003 yılında kurulmuş olan Monart Ambalaj Oluklu mukavva koli ve kutu sektöründe İstanbul Tuzla Organize Deri sanayi bölgesinde siz değerli müşterilerimize hizmet vermeyi sürdürmektedir. Oluklu mukavva, tripleks koli ve ofset kutu üretimimiz ile sektöre çözüm sunan, 5000 m2 kapalı üretim alanı ve 1000 m2‘lik açık alanında teknolojik baskı, kesim, dikiş ve yapıştırma konularında yeni teknoloji makinaları ile entegre bir firma olan Monart Ambalaj iç ve dış piyasaya hizmet vermektedir. Üretimimizde kullanılan oluklu mukavvalarımızın tümü %100 geri dönüşümlü olup, baskıda kullandığımız boyalar su bazlı olduğundan, çevre dostu ürün kullanımı ile kaynaklarımızı verimli kullanıp hizmetlerimize devam etmekteyiz. Çağdaş ve yenilikçi kurum kültürümüz ile 2013 yılında yapmış olduğumuz yeni makine alımlarımızla Ar-Ge çalışmalarımıza yaptığımız yatırımları arttırarak, müşteri memnuniyeti odaklı çalışma prensibimiz ile kısa sürede yüksek kaliteli ve uygun fiyatlı hizmet sunmaktayız… Sürekli gelişen ve büyüyen firmamız da toplam kalite anlayışımızı her zaman koruyarak siz değerli müşterilerimizi de aramızda görmekten memnuniyet duyarız…
Founded in 2003, Monart Packaging continues to serve our valued customers with flexo printed box, angle and offset printed boxes as well as packaging cartons, boxes and auto sunshade for the promotional sector in Istanbul Tuzla Leather Organized Industrial Zone. Monart Packaging, which is an integrated company with new technology machines in the field of technological printing, cutting, sewing and bonding in 5000 m2 closed production area and 1000 m2 open area, offering solution to the sector with its products such as printed boxes, unprinted boxes, boxes, cut boxes, box boxes, supply cases, profile boxes, carrying boxes, archive boxes, serving the domestic and international markets. All corrugated cardboard used in our production is 100% recyclable, water-based dye that we use in printing we continue to use our resources efficiently with the use of eco-friendly products and services. We offer quality and competitive price service adopting a contemporary and innovative corporate culture with our new machine purchases we have done in 2013 with R & D work and our working principle of customer satisfaction. We are pleased to see our valuable customers by protecting our total quality understanding and growing and enhancing our company...
July 44
2020
About Us Sinderella Bebe Aksesuarları, seksenli yıllarda bir annenin hobi niteliğinde bir çalışmasıyla ve kısıtlı üretim kapasitesi ile üretimine başlamıştır. 1992 yılında kurulan ilk atölyesi 1994 yılında değiştirilerek daha da büyümüş ve bugün teknolojik imkanları ile artan üretim kapasitesi ve kalitesiyle bebek patiği üretimini Türkiye’de gerçekleştiren, tamamıyla yerli, sektöre yenilikçi anlayış getiren öncü bir firma olmuştur. Aile şirketi olan Sinderella Bebe Aksesuarları, Bebek Ayakkabılarının da modası olması gerektiği bilinci ile katıldığı fuarlarda yaz ve kış koleksiyonlarını sergileyerek üretimine devam etmektedir. Firmamız kuruluşundan itibaren SİNDERELLA BEBE, FREE BABY markalarıyla tanınmış, 2009 yılından itibaren de FREESURE firmanın tescili markası olmuştur. Freesure Bebek Ayakkabıları bebeklerin de bir modası olduğunun farkındalığını oluştururken, rahatsızlığını dile getiremeyen en kıymetli varlıkların sağlığını düşünerek, zararlı hiçbir materyali kullanmadan üretim yapmayı vazgeçilemez bir prensip olarak kabul etmiştir. Bebek ayak anatomisine, konforuna ve şıklığına uygun üretilen modelleri yaz ve kış koleksiyonlarıyla, yürüme öncesi, 0 - 12 ay arası bebeklerin ayak ölçülerini dikkate alarak 4 farklı numara ile sunmaktadır. Yürümeye başlama macerasının sağlıklı ve gelecekte başarıya koşan büyük adımların şahidi olarak rahatsızlığını dile getiremeyen bebeklerin ayağının konforu olmak en temel misyonudur. Mutlak müşteri memnuniyeti ilkesi ile üretimine modern teknolojiler ile devam eden firma Türkiye’de üretim yaparken dünyanın birçok ülkesindeki bayileri ile minik ayaklara ulaşmaktadır.
Sinderella Baby Booties & Accessories started its production with a mother’s hobby work in the eighties with a limited production capacity. The first workshop, which was founded in 1992, grown even more as amended in 1994 and then Sinderella Baby Booties becomes a leading company, which manufactures baby booties in Turkey with its technological facilities, increased production capacity and quality, is entirely domestic, bringing innovative understanding to the industry. Sinderella Baby Booties & Accessories, a family company, continues its production by exhibiting its summer and winter collections at the fairs where it is attended with the awareness that Baby Shoes should also be fashionable. The company has been known with its SINDERELLA BABY, FREE BABY brands since its establishment since 2009. FREESURE has become the trademark of the company. Freesure Baby Booties, while creating awareness of the fact that babies have a fashion, considered the health of the most valuable assets that could not express their discomfort, and made production as an indispensable principle without using any harmful material. The company offers models produced according to the baby’s anatomy, comfort and elegance with its summer and winter collections, taking into account the foot sizes of pre-walking babies and babies between 0 and 12 months, with 4 number options. Continuing its production with modern technology for absolute customer satisfaction, the company, which products in Turkey, reaches the tiny feet through dealers in many countries around the world.
July 46
2020
About Us H’A Kids Club, ticari hayatına 2003 yılında İstanbul’un Merter semtinde 30 metrekarelik bir mağazada toptan alım & satım yaparak başlamıştır. Firma, 2016 yılında patentini aldığı H’A by Hilal Akıncı ismi ile ve HA Kids Club unvanı ile ticari hayatına devam etmektedir. Toptan ağını genişleterek sezonunda ortalama 1500 ayrı modelle yurtiçinde 81 ile ve yurtdışında 52 ülkeye ihraç ettiği ürünlerini her yıl 1.5 milyondan fazla çocukla buluşturmaktadır. H’A Kids Club, 2019 yılında faaliyete geçirdiği 3. mağazasıyla Merter Lalebahçe Sokak’ta hizmet vermeye devam etmektedir. H’A Kids Club started its commercial life in 2003 by buying and selling in a 30 square meter store in Merter, Istanbul. The company continues its commercial life under H’A by Hilal Akıncı name patented in 2016 and under the title of HA Kids Club. With an average of 1500 different models in the season by expanding its wholesale network, it offers products for more than 1.5 million children from 81 cities in Turkey and 52 countries abroad each year. H’A Kids Club continues to serve the sector with its 3rd store in Merter, Lalebahce Street which they started trade in 2019. Как H’A Kids Club, мы начали свою коммерческую жизнь в 2003 году с оптовых покупок и продаж в магазине площадью 30 м2 в районе Мертер в Стамбуле. С момента своего основания наша компания была преобразована в бренд My Kids & Baby в 2010 году и в настоящее время продолжает свою деятельность в сфере внутренних и международных оптовых продаж в Стамбуле Мертер, 400 м2 торговых площадей, 1000 м2 закрытых площадей, проектирование, планирование, производство и логистику. My Kids & Baby расширяет свою оптовую сеть в 2012 году, поставляя свою продукцию в 81 страну и 52 стран за границу с более чем 1,5 миллионами детей каждый год. В 2016 году H патентA Hilal Akıncı продолжает свою коммерческую деятельность под именем Hilal Akıncı. Наша компания, как H’A Kids Club, работает в основном в арабских странах, а также в Центральной Азии, Европе и Америке. Основные страны, которые мы экспортируем; Америка, Германия, Азербайджан, Босния и Герцеговина, Болгария, Алжир, Эфиопия, Марокко, Палестина, Франция, Южная Африка, Ирак, Великобритания, Иран, Италия, Казахстан, Кыргызстан, Ливия, Ливан, Македония, Египет, Молдова, Нигер, Нигерия, Узбекистан, Россия, Сенегал, Сербия, Саудовская Аравия, Тунис, Украина, Греция и др.
H’A Kids Club م30 بمحل/2003/ لقد بدأنا العمل في مجال التصميم منذ عام مارتر في مجال الجملة باسم. إسطنبول. في تركيةH.A .kids baby أصبح اسم شركتنا.2010 وفي عامH.A kids club بإدارة السيدة هالل الجزائر المغرب.تونس/ لبنان.. فلسطين دولة خارج تركية بما فيها81 ..م ونصدر ألكثر من1000 بحيث أصبح مكاننا بأكثر من أكنجي نيجريا..إريتريا.. السودان. المملكة العربية السعودية. البحرين اليمن.قطر. عمان سلطنة عمان. إيران االردن/ ليبيا العراق/ العربي.... ودااااخل تركية طبعا. والحمدهلل..وجميييبع الدول األجنبية.. تاجاكستان قبرص التركية..جورجيا. أرمينيا.. أذربيجان.. كازاخستان.. أوزبكستان.. وباقي الدول... ومع الجديد من الموديالت المتنوعة والحديثة.وتتابع السيدة هالل مسيرتها. July 48
2020
Interview
SIGNATURE OF QUALITY: BROSS SOCKS
Bross Socks, which manufactures socks and underwear for children, women and men, provides all the products which consumers can request on behalf of the socks group by differentiating it in its own production track. By manufacturing many product groups such as moccasin (leather sock), Slipper, ABS Anti-Slide socks, digital printed socks, accessory socks, baby gloves, combed underwear, boxer, athlete, slip, underwear, body and offers them for the market. We interviewed Furkan Yavuzarslan, General Manager at Bross Socks related to the details of this success.
Can you brief us the preparation process of your collections? What inspires you in the design process? As Bross, we have a total of 3 collections per year and we sell these collections within 4 periods. Our collections are designed as summer, winter and all seasons by combining and utilizing the knowledge and values acquired from digital platforms through seminars, consultations, and the follow-up of trends and fashion as a result of the meetings of the models and designs by the sales and marketing unit of our R & D and design department. The most important point of inspiration in the preparation of the collection through the innovative and imaginative solutions which are the vision of the company. To this end, our team spends a lot of time working to produce the firsts and completes the collection by utilizing the finished products with Bross’s own line.
sources, products made from recycled materials, efforts to reduce water consumption, and to increase energy efficiency are ongoing. As the reason consumers choose our products, we know that our sustainability will have a major impact in the medium and long term. We respect the environment, nature and people who work in our ethical genes, and as a company, we care more and more and reflect this on our products and services. What about the machines you use in production? With the latest technological nasal closure knitting machines, we are able to meet all of our customers’ expectations regarding socks with real mesh, real 3D socks, heavy gauge number 3 and 6, double cylinder machines. We have fully automated unmanned 35% of our total production with our automation machines used in post-knitting processes. This ratio is around 5% throughout the sector. With these special tailor-made machines, we increase our productivity and make great efforts to convey products to our customers in a shorter time, with higher quality and added value. We provide continuous development and improvement with our domestic and international consultancy in automation and machinery.
What criteria do you pay attention to during production? Production standards and procedures of Bross Socks are audited and certified by international organizations such as ISO9001, SEDEX. We are progressing our processes towards our own values in production stages. Quality: In response to a very sensitive quality policy and applicability of our company, we actively use systems aiming at 0 errors with proactive measures and actions with Industry 4.0 systems. Efficiency: In return for the investments made for Industry 4.0, we ensure our sustainability through projects and actions that will increase productivity every day as a result of the work of our engineering department. Technology: Automation systems used in our company are completely designed special for Bross and are not available from any other manufacturer, we provide systems for the production of socks with zero-touch. By adding value to our production with our advanced ERP system, it enables us to respond to the demands of the final consumer in the fastest and most accurate way. Sustainability: The activities of our company are increasing day by day. Our investments and projects related to the use of renewable energy
Which countries do you export to? Are there any new markets you intend to enter? We export to 56 countries. We ship our products to China, India and Korea countries. As a target market, we continue to work on the African region in the long term. In the medium term, we aim to continue to develop and grow in the Middle East market.
July 50
2020
Article
Advocate-Elvan KĹlĹç
LEGAL ISSUES TO BE KNOWN IN INTERNATIONAL TRADE
International trade is the exchange of goods and services between companies in different countries or foreign traders, and the whole of the international commercial contracts they have signed. The branch of science that studies this exchange under a legal lens is International Trade Law. International trade law has gained much more importance today due to the spread of the global economy in almost every area and increasing import and export activities. International trade law, also known as foreign trade, has taken its place in two different legal fields in our country: public law and private law. There are some regulations regarding international trade law in relation to both areas. In terms of public law: international resolution of commercial disputes, protection measures and taxes are the issues we can state in the field of public law. - In terms of private law: international goods sales, international trade law contracts, delivery types used, resolution of disputes and payment methods are subjects in which international trade law is subject to private law. The legal issue that needs to be addressed in international trade is the issue of commercial contracts because there are a lot of legal disputes about this issue. This is because the sales contracts for the export and import of movable (securities) goods form the basis of foreign trade transactions. According to the commonly accepted trade principles, if a party accepts the conditions set by one party, a valid contract is made. In international commercial relations, although the parties make the necessary efforts to fulfill their commitments, commercial and legal disputes are inevitable due to the interpretation of the contract terms from July 52
2020
different perspectives. Errors and deficiencies in customs procedures, labor laws and practices, translated documents, etc. Apart from the control of the parties, negative factors are also encountered. It is essential to resolve the problem, especially between the parties, but if the dispute cannot be resolved, there are other legal solution alternatives. When a dispute arises between the parties, it is always an accepted legal principle to state how the dispute will be resolved. The Parties can leave the legal solution to the courts, which do not have any legal prohibitions, and which may arise due to their commercial relations, as well as decide on which law they will apply for the resolution of the dispute with their own preferences. Legal methods that the parties can apply in international trade law; the friendly solution is known as compromise, mediation or international arbitration. In case of a commercial dispute, it would be appropriate to try to find a solution firstly with the company and then through the foreign trade authorities or embassy in the country where the importer is located, taking into account the future market share of the exporter. Apart from this, the parties may decide to resolve the dispute that will emerge through international arbitration, primarily to add an arbitration clause to the commercial contract or to conclude a separate arbitration agreement. In the arbitration method, the parties consult the arbitration boards determined by their own choice to resolve the disputes arising between them. If there is no result from the Board, the parties can resolve the dispute by taking it to the judiciary. Another issue in foreign trade while the contract is made; The parties should be aware of which country’s legal legislation will be applied in case of dispute. Because the international private law implemented by each country determines the rules to be applied in case of conflict, these rules differ from country to country. While the legislation of some countries is based on the legislation of the country to which the contract is to be drawn up, the legislation of the parties is based on the principle of implementation of the country. In order to prevent confusion about this issue, the parties should consult mutually while preparing the contract and put forth the legislation to be clearly applied in their contracts. In addition to the contracts and legislation to be applied in international trade, another important issue to be addressed is customs disputes. In our country, Customs Law No. 4458 is applied and the customs dispute can be defined as follows: The claim that a transaction / action made by the customs administration is contrary to the rules of law, is the dispute that arises between the party making such a claim and the customs administration. Generally, although the differences occur in the determinations made by the customs administration and inspection personnel regarding the taxation elements, the result of any administrative action carried out by the customs administration may also be the subject of dispute. Additional customs liabilities and heavy administrative fines can be imposed by making a high amount of additional accrual, either during the inspections carried out by the customs administration during the import and export operations, or after the post-import inspections or postponed controls by the administration. In
this context, it is necessary to know the counter-legal remedies for such additional tax and fine decisions or transactions that are found to be illegal. These legal remedies are briefly; Advance Payment Discount: It is the payment of additional accrual or administrative fines made by the customs administration within 15 days from the date of notification, without being subject to an appeal or settlement. Appeal: The additional tax applied by the administration, a penalty or an administrative decision is an application for correction / cancellation made to the superior or the same authority, which is also in the administration’s hierarchy. Registration of Appeal: It is a commentary stating that the obligations regarding the dispute between the obliged parties and the administration are reserved in the declaration submitted to the administration. Reconciliation: It is a legal institution that stipulates that disputes arising between the administration and the parties should be resolved through negotiation without resorting to the judicial remedy. Administrative Jurisdiction: Legal dispute may be subject to administrative jurisdiction in the event that a consensus cannot be reached between the obliged parties and the administration regarding the additional taxes and fines imposed or the objection to the administration is refused. Depending on the nature of the dispute, the jurisdiction is the tax court or administrative court. As a result, among the legal issues that can be specified in international trade relations; Commercial agreements between the parties, international legislation to be applied in disputes that may arise and customs dispute are important in relation to foreign trade.
July 53
2020
Interview
H’A KIDS CLUB IS SUCCESSFUL IN THE RETAIL SECTOR
Hilal Akıncı: “We continued our sales without a break during the pandemic process.”
Hilal Akıncı-H’A Kids Club, Founder
H’A Kids Club, which has made a name for itself in the sector with its high-quality product, colorful design and wide range of product, offers all kinds of outfits that appeal to the 0-16 age group with its new collections. The brand, which is particularly ambitious in special group collections called daily evening dresses, also diversifies its product range with its own bag and hat products. It started its operations in 2003 in Merter district of Istanbul with a sales area of 30 square meters and opened its second store in 400 square meters again in Merter in 2016. It continues to serve its customers with its third store opened in Lalebahçe street, again in the Merter district in May 2019. The company expands its export network by making new breakthroughs in the quarantine period. We listened to the activities of the pandemic from the company owner Hilal Akıncı.
How did you go through the pandemic process? How did you carry out your activities as a company? With the start of the pandemic process, we quickly turned our route into the domestic market. Our sales, which are normally 85% export and 15% domestic, have been reversed by advertising, social media investments and entering the retail sector during the pandemic process. Therefore, we
continued our sales without interruption. How did you adapt yourself to the normalization process. Have you had any new initiatives in the process defined as new world and digital world? We decided to quickly complete our missing aspects (such as infrastructure, production, marketing etc.) during the normalization process. We have taken steps to increase our digital investments. How did you carry out your studies abroad? Our overseas exports continued to countries with customs clearance, even though they were disrupted like everyone else. How have you been affected sectorally and seasonally in this process? What will your future expectations or studies be like? We had problems in obtaining fabric and accessories to our regret. Unfortunately, most fabric manufacturers forced us because they did not keep stock and stopped production because it was connected to the market. In order not to neglect our customers who want to bypass the summer season and get winter for 8 months, we will present the winter and summer season as fast as possible when the market is open. First of all, I wish the whole world to overcome the epidemic as soon as possible. Most importantly, wish plenty of health for everyone. July
54
2020
Interview
ELSIMA IS ALWAYS POSITIVE Eşref Geyik: “We always look at the events positively and clearly and try to carry out everything comfortably. We are like this as a team. Moral and motivation is extremely important to us.”
Eşref Geyik- Elsima Company Partner Oğuzhan Geyik- Elsima Company Manager
One of the leading textile companies in Turkey, Elsima, which produces modern child’s pyjamas, has continued to add vitality to trade during the pandemic which affected countries all over the world negatively. We asked the company owner, Eşref Geyik, how they manage the process and the details of their success.
and telephone. As we entered the summer season, due to the season change, we kept in contact with our customers without missing our customers for missing products. In this process, we used digital media and social media regularly. How have you been affected sectorally and seasonally in this process? What will your future expectations or studies be like? The first quarter of 2020 caused chaos due to the pandemic that started in China. Then come to Europe to spread to Turkey and disrupt the normal scheme has created a feeling of pessimism. Since the sector was not equivalent compared to the previous season, there was a 25% decrease. This is also very normal because there is a crisis in most parts of the world, people could not go out for a certain period of time due to quarantine, health was a priority for everyone. The positive aspects of retail shopping on the internet are many, for example, products can be easily returned. However, due to the high price of the sales of the products purchased in the wholesale area, there are serious figures. Accordingly, customers want to see the products live in terms of looking at their fabric and quality. As we, as a company, we give our customers this trust, and we do not have any problem in ordering. After this process, I think that the pandemic will not harm the economy anymore and measures will be taken in all countries, of course, still, it is necessary to be careful.
How did you go through the pandemic process? How did you carry out your activities as a company? As a company, we proceeded with the flow of the world during the pandemic, which affected the whole world and had a hard time. We continued to carry out our daily activities. Every country had a defined order and system. In line with the decisions made by the Ministry of Health, we maintained our social distance and continued our business by taking the necessary measures. How did you adapt yourself to the normalization process? Have you had any new initiatives in the process defined as new world and digital world? As a company, we are in favor of looking at the negativity positively. We always look at the events positively and clearly and try to carry out everything comfortably. We are like this as a team. Moral and motivation is extremely important to us. In the transition to the normal process, we do our daily work. We were moving daily for 2 months ago. Now we started to return to the weekly and monthly pensions. Rumors of that the second wave will be experienced began to reflect distress and fear in Turkey. This is unfortunately reflected on the factories. Therefore, when factories do not work, it generates problems in the sector. The fact that people are at home has brought e-commerce sites to life. Businesses took a break in the quarantine process, but since a certain amount of funds were paid by the state, people continued to do their shopping digitally without interruption. As such, this situation positively reflected to many sectors including baby-child products.
How Do You Consider Carrying Out Process for The Next Process? We hold meetings to focus on the digital world daily or weekly. As a company, we attach great importance to customer satisfaction. We have seen how important customer satisfaction and trust is in the quarantine process. And we can say that we have achieved 99% success in this regard. In the following processes, we will proceed with a focus on customer satisfaction. I think, as whole world, we are impatient and we are lacking in trust. I believe we will overcome this too. There is a stagnation due to tourism stagnation and foreign customers not come to Turkey too much. We hope that we will overcome this process as soon as the world and have a better future.
How did you carry out your studies abroad? We have seriously used social media digitally regarding international developments. We got a good yield related to this. We communicated with our customers through digital, website, social media
July 55
2020
Interview
Zeynep Benli- Zeynep Giyim Company Partner
ZEYLAND STRENGTHENS ITS GLOBAL COMMUNICATION THROUGH ONLINE CHANNELS
Zeynep Benli: “In the next period, in order to move forward in digital, we are doing the necessary work in order to provide better service to both the end user and the wholesale buyer as a B2B, and we are trying to expand this channel further.”
Zeynep Giyim, an integrated company that continues its journey in the textile sector, which started in 1970, with knitted and woven children’s clothing, is among the brands which have made its mark on the sector today. Zeynep Giyim, which creates new collections twice a year in the field of ready-to-wear, operates under the brands of “Zeyland” and “Mininio” for 0-12 years old and “Mininio Baby” for the newborn group. It carries out exports to Europe, Russia, Ukraine, Belarus and many countries, by keeping the health of children in the foreground in production, with paints and accessories that do not contain carcinogens, in accordance with the standards of Ekoteks 100 certificate. Zeyland, which has made a name for itself with its sustainability studies, increases its trade volume by reaching its customers digitally without interrupting its sales during the pandemic process. We asked company owner Zeynep Benli how they managed the process. How did you manage the pandemic process? How did you carry out your activities as a company? At the beginning of the pandemic process, we stopped our activities for about 1 month due to quarantine. As a company, we applied for a short-time working grant paid by the government. Afterwards, we started to continue our works in our Çorlu factory by following the necessary health rules with a small staff. Our Istanbul Güneşli factory started to operate
again with a staff that was determined as mid-May. How did you adapt yourself to the normalization process? Have you had any new initiatives in the process defined as new world and digital world? As of May, we are trying to gradually adapt to the new normal process under certain conditions. We continue to stay in touch with our customers and receive orders by making our orders, product promotions online, through video and image sharing on digital media. We continued to stay in touch with our customers, without breaking our international and online calls, regarding our work abroad. How have you been affected sectorally and seasonally in this process? What will your future expectations or studies be like? Due to the situation we are in, we were affected just as all sectors were affected. Our advantage was to continue our online sales rapidly. Our sales continued as we proceeded digitally, and we did not interrupt serving our customers. In the next period, in order to move forward in digital, we are working to provide better service to both the end user and the wholesale buyer in the online service, and we are trying to expand this channel further. As for the next process, I wish the whole world to have healthy and beautiful days as soon as possible.
July 56
2020
Interview
DEFNE BABY TAKES NEW STEPS IN STORE
Keeping together quality and health in the underwear and socks sector for children, Defne Baby maintains its presence in the sector by expanding its export network in domestic and international markets. Taking great steps towards enlarging the factory and store in the pandemic process, the company continues to serve its customers with its new concept and rich product range. We interviewed Mustafa Güleçyüz, Owner about growth decisions and details of their success.
How did you go through the pandemic process? How did you carry out your activities as a company? With the coronavirus epidemic entering our lives, millions of people around the world were confined to their homes. We had ourselves a certain time under quarantine staying at home. As a company, we continued the pandemic process with some recovery, with some defended. Meanwhile, we made a breakthrough and opened our first store in Yeşildirek, Istanbul. Our target audience is to reach Arab and Balkan regions. Our new store has a total area of 50 square meters in total, 30 square meters and 20 square meters, and they are both shops. We use this place as a showroom. We are planning to open our next store in Laleli in order to cater to the Ukrainian and Russian regions in order to serve the international market. The first of our chain stores will be Yeşildirek, the second will be Laleli, and the third will be in Bursa. But this has no clear history. We have stepped into such an innovation by gathering and developing ourselves during the crisis. Thus, by creating an infrastructure, we had the opportunity to act more regularly when we started working period. We can say that we evaluated this initiative as infrastructure work. How did you adapt yourself to the normalization process? Have you had any new initiatives in the process defined as new world and digital world? We are trying to improve our existing infrastructure and update it with new projects. Strong companies will survive until we get through the pandemic process. The issue here is not to sell products, but to produce. It is also a problem for the manufacturers to bring customers together. It is necessary to spend this process in stock in the slowest period. Because it is really hard to get people together when there is a problem like now on the agenda. For this reason, we can state that preparation is extremely important. As a company, we spent this process in
Mustafa Güleçyüz- Güleçyüz Socks Company Owner
stock. We are still making preparations for the summer season of 2021 by continuing to stock up on an area of 2000 square meters with a huge stock power. We increase our dress production. We strive to keep our product portfolio wide, not only in terms of numbers and units, but also in diversity. Looking forward, we are considering including newborn sets and snapsuit sets. We returned to the normalization process, as the economy should continue. Unfortunately, due to the closed flights, we have difficulty in selling abroad. We need to think of the event as a whole, not personally. When we think like this, we can see the problems in the sectors. How have you been affected sectorally and seasonally in this process? What will your future expectations or studies be like? We missed the Spring / Summer season this year. After sending the orders we received, there was a certain stagnation with the pandemic coming on the agenda. In our export size, we produce products from ready order, not from stock. As for most industries, there were cancellations in the textile industry and we were really impressed by the sector. With the normalization process, we will accelerate our work more than ever and enter the winter season ready. There off of the flight, was hampered overseas customers to come to Turkey, we also carry out our orders in this direction from the phone to communicate with our customers. However, there are certain problems in cargoes. I think that in the future, people will no longer be able to make visits so that the fairs will be carried to digital media. It is necessary to develop and concentrate more on digital platforms. As a company, we focus on our digital infrastructure and work to advance in the digital field. I wish the virus epidemic to end immediately and to return to our old life. This period, everyone will keep up and survive.
July 57
2020
Interview
NEW VALUE OF TURKEY’S MANUFACTURING INDUSTRY: MONODI BABY PRODUCTS
Hüseyin Akbulut: “In the next period, while focusing on the health of our employees, we will concentrate more on practices such as increased production speed, reduced costs and shorter production times.”
Hüseyin Akbulut- Company Owner of Monodi Ticaret
Monodi Ticaret, which pays attention to every step it takes, makes an important progress in the foreign market with its innovations and wide range of product. It did not pause its operations in line with its production responsibility even during the pandemic period. We interviewed Hüseyin Akbulut, Owner of Monodi Ticaret, about how they managed the process and the details of their success. How did you go through the pandemic process? How did you carry out your activities as a company? As Monodi Baby Products, we stopped production for 2 weeks in order to protect our employees and public health right after the first case which occurred in our country. However, due to the dynamics of the sector we are in, since the demands from the market continue, we started production with fewer employees and alternately by following the determined health rules. We continue our production within occupational safety standards and take all necessary measures within the framework of the specialists’ warnings. We will continue to work and meet our customers’ expectations as long as the need for baby products continues. Of course, we do not neglect to monitor the health of our employees every minute. How did you adapt yourself to the normalization process? Have you had any new initiatives in the process defined as new world and digital world? Actually, we can say that the answer is related to whether it is ready for the crisis period or not. As a company, we always had some preparations for unexpected situations and negative developments. Of course, we did not expect such a big change to come so quickly. In the beginning, we started by increasing the occupational safety and health measures to protect the health of our employees. We frequently contact our company doctor, we continue the measurement of fever, disinfectant and mask applications continuously. We pay attention to social distance both during working and on rest breaks at work. In addition, we conduct our customer meetings and our own meetings via digital channels. We conduct compulsory negotiations
by taking into account the health specialist warnings. We also had special practices for our employees at risk who have chronic diseases. In the next process, we will take care using digital applications more intensively. How did you carry out your studies abroad? Even though we paused our overseas works for a short time, we have started our exports again. Our meetings with our existing and potential customers continue in digital platforms. Some fairs we would attend have been canceled. Instead of that, we focused on B2B export sites. We think that we will continue our exports and increase our contacts in digital channels without any face-to-face meetings in the next year. How have you been affected sectoral and seasonal senses in this process? What will your future expectations or studies be like? Although a 2-week break in production caused an intensity in production, we can say that we are now back to our normal production planning. In the next period, while focusing on our employee health, we will focus more on applications such as increased speed in production and reduced costs and shorter production times. Speed and agility are now more important. Therefore, we take care of our work and move forward in the direction that we need to work more. What we do in this period is actually the same as what we should do in the normal period. Responding quickly to change, reducing costs, focusing on value in the product, making quality the focus of the company, and keeping employee health and safety at the highest level. All of these are normally necessary, but have become issues that need to be emphasized in times of crisis. Also, being prepared for financial stagnations and changes has already been one of the most basic skills a Turkish company should have for many years. Our greatest wish for the world is to regain its health as soon as possible, leaving this difficult process behind. We believe everything will be fine.
July 58
2020
Interview
JUNIOR BERRA TURNS THE CRISIS INTO AN OPPORTUNITY
Sebahat Şimşek: “Sometimes it is necessary to take courage and take risks. We believed that we could overcome this risk. It takes a risk to be successful.”
Sehabat Şimşek- Murat Şimşek Junior Berra Company Partners
Junior Berra, which started its business life in 2017, offers beautiful and luxurious girls dresses for girls and boys aged 1-12. The production started with the pajama group continues with evening dresses, children’s tracksuits, and specially designed dresses which they can wear easily at weddings, balls and shows. Entering into the children’s textile sector on small sales with its home environment, it prioritizes health and quality in its products, bringing different types of fabrics together with original designs with its rich collections. It made new investments by making a decision to expand the store during the brand pandemic. We asked the details of the process to the company owner Sebahat Şimşek.
output products for a while, so we kept our product range wide and reached our customers through social media in digital media. How have you been affected sectorally and seasonally in this process? How will your studies and future expectations be? We can say that Turkey manages the pandemic process well in many aspects including health sector. We are in uncertainty because we do not know how the process will proceed, when the virus will end and whether there will be a new wave. We cannot predict how long the epidemic will last, but we believe everything will be the same once it is over. It is very important to survive in this process, unfortunately, we have tradesmen who stopped their activities during the quarantine period. The season is far behind. The pandemic process started when we started the production of summer products due to the season change. The shopkeeper could not buy the products, so we couldn’t send the product. As of July, we have to switch to the winter season products, but there are still summer season products in our new production. Some of the producers were caught prepared for this situation, while others were caught unprepared, so there were problems in the sector, and the cancellation of the fairs affected this situation.
How did you go through the pandemic process? How did you carry out your activities as a company? As we all know, the virus epidemic has created a huge problem worldwide, and the whole world has been negatively affected by this situation. It caused negativities in most sectors and the domestic market. We did not want to open our stores for a while. However, we continued our sales digitally because we have an online sales channel over the internet. There was a stagnation in the domestic market, there were some indecisivities about whether to buy products, situations such as closed shops, curfews left people hesitating. Those who carried their sales to digital had more chances in this regard. Towards the Eid al-Fitr period, there was a great deal of internet shopping in retail. Sales on social media were very active. Most of our customers stated that they do not expect such a sale and they need to enter e-commerce more comprehensively. We can say that we are good enough in general. Because we had our products ready in stock and we did not stop manufacturing and continued production.
During this period, you made breakthroughs such as expanding the store by turning the crisis into an opportunity. Was it a previously planned thought? Sometimes, good trade is done during the crisis, and we proceeded accordingly. Our existing store seemed small to us, as our warehouse was far away, there were difficulties in transportation. Of course, we had such a plan before, but we did not set a clear date such as when and when we would move. It developed instantly during the pandemic process. We moved to a 300 square meter 3-storey store around our Zeytinburnu store. We use it as showroom, office and warehouse. With the growth of our store, we increased our staff. Of course, we had anxiety when making such a decision. But sometimes it is necessary to take courage and take risks. In order to be successful, it is necessary to take risks. We believed that we could overcome this situation. Having a particularly strong team has given us a great advantage. By supporting each other, we succeeded in keeping our motivation as high as possible. I wish the epidemic to end immediately and the whole world to have healthy days.
How did you adapt yourself to the normalization process? Have you had any new initiatives in the process defined as new world and digital world? Of course, we started to use websites more actively, we had a chance to check mail services, we had customers visiting our store, so we expanded our staff and continued on our way with new colleagues. We focused on social media and websites. As the future process will progress digitally in most areas, we have made decisions to turn our direction. Due to the closure of overseas cargo, we could not
July 59
2020
About Us Anne Dokunuşu Gibi… Yıllardır farklı markalar adı altında Üretim, toptan ve perakende satış alanlarında faaliyet gösteren firmamız şimdi yeni markasıyla pazarda yerini almak için yılların tecrübe ve birikimini yeni markası Luggi Baby ile yansıtmaya çalışacaktır. Geçmiş dönemde tüketicinin güvenini kazanan marka aynı kararlılık sorumluluk ve emin adımlarla sektörde söz sahibi olmayı hedeflemektedir. Yeni markası ile eski tecrübelerini birleştirerek tüketicilere daha kaliteli ürünler sunmayı amaçlamaktadır. “En değerliniz bizim için de değerlidir” sloganı ile yola çıkan Luggi Baby %100 pamuk olan sağlıklı ürünleriyle bebeğinize rahatlık, huzur ve mutluluk katacaktır. Luggi Baby daha çok kazanç yerine “sağlıklı kaliteli ürün ve müşteri memnuniyeti” anlayışını prensip edinmiştir. Koşulsuz müşteri memnuniyetini ilke edinmiş olan Luggi Baby, üretim kalitesi uzman kadrosu ve sosyal sorumluluk bilinci ile pazarlardaki payını her geçen gün müşterilerine sunduğu iyi hizmet ile arttırmayı amaçlamaktadır. Ürün grubu yelpazesiyle ne kadar hassas bir noktada olduğunu bilen Luggi Baby bütün üretim ve satış aşamalarında bu sorumluluk bilincini göz ardı etmeden hareket etmektedir. Çalışanı, üreticisi ve tüketicisi ile el ele vererek geleceğin büyük insanlarının küçücük bedenlerini sımsıcak saracak; kimyasal katkı maddesi olmayan sağlıklı, naturel ürünler üretmeye kararlılık ile devam edecektir. Birlikte üretip, birlikte kazanmak dileğiyle…
As a mother’s touch Operating in the field of production, wholesale and retail under several brand names with many years of experience for years, our company is now to take place in the market with a new brand, Luggi Baby. Winning the confidence of the consumer in the past, the brand aims to be leader with the same responsibility, stability by taking firm steps forward in the sector. Combining old experience with its new brand, the company aims to provide better quality products to consumers. With the motto of ‘Your most valuable is valuable for us’, Luggi Baby offers 100% cotton healthy products to provide your baby comfort, peace and happiness. Luggi Baby adopts ‘healthy quality products and Customer Satisfaction’ instead of earning more. Adopting unconditional customer satisfaction, Luggi Baby increases its market share with production quality, expert staff, good service and social responsibility for its customers each passing day. Being aware of in a sensitive point for range of product, Luggi Baby performs in all production and sales processes without ignoring this responsibility. Collaborating with its employees, manufacturers and consumers on offering natural, healthy and without chemical additives products to embrace tiny body of the great people of the future, the company will continue to manufacture with the same principle pertinaciously. Hope to produce together, win together
Wie die Berührung einer Mutter Wir produzieren seit Jahren für Einzel- und Großhandel unter verschiedene Marken. Jetzt möchte unsere Firma mit langjährigen Erfahrungen und dem Wissen für unsere neue Marke Baby versuchen ihren Platz auf dem nehmen. In der Vergangenheit Kundenvertrauen gewonnene Firma erzielt mit gleiche Beschlossenheit und Verantwortung von reden lassen. Mit der Verbindung unsere Erfahrung mit unseren neuen Marken möchten wir unsere Kunden noch bessere Produkten anbieten. Luggi Baby beginnt diese Reise mit dem Motto, “ Ihr Wertvollste ist für uns auch wertvoll”, und möchte Produkten aus %100 Baumwolle Ihr Baby Bequemlichkeit, Gemütlichkeit und Glück anbieten. Luggi Baby möchte nicht noch mehr Gewinn sondern mit hoch qualitativen Produkten zufriedene Kunden. Unser Prinzip ist Kundenzufriedenheit ohne Vorbedingung. Wir erzielen mit unseren erfahrenen Mitarbeiter, Produkqualität und soziale Verantwortung unseren Marktanteil erhöhen. Wir möchten unsere Kunden mit unserem Service überzeugen. Luggi Baby weiß dass ihre Produkten auf sehr sensiblen Bereich liegen. Mit dieser Bewusstsein bewegt sich Luggi Baby in jeden Produktions- und Verkaufsstufen. Hand in Hand mit Mitarbeiter, Produzent und Kunden werden wir gesunden und natürlichen Produkten, die Körper von Erwachsenen von Morgen umgeben, ohne chemische Zutaten mit Beschlossenheit weiter herstellen
КАК МАМИНО ПРИКОСНОВЕНИЕ!!!!!! Наша фирма долгие годы работает как оптовым так и розничным производителем детской одежды. С годами набранным опытом работы представляем вам нашу новую марку Luggi Baby. Профессиональный и ответственный коллектив Luggi Baby представляет свой качественный товар на Российском рынке. Наша продукция для самых маленьких поэтому мы знаем как нужно аккуратно и внимательно к нему относиться . С девизом ‘’САМОЕ ДОРОГОЕ ДЛЯ ВАС И ДЛЯ НАС ДОРОГО !!!!! ‘’ наша новая марка Luggi Baby представляет % 100 хлопковая продукция для счастья удобства и спокойствия ваших малышей. Для нас понятие ‘’Здоровый качественный товар и довольный покупатель ‘’ больше чем заработок. НАШ товар не вредит здоровью и не содержит вредных химических веществ. Новая марка с набранным опытом работы представляет еще лучшую качественную продукцию. С ЖЕЛАНИЕМ ВМЕСТЕ РАБОТАТЬ И ВМЕСТЕ ЗАРАБАТЫВАТЬ
July 60
2020
Sector QUARTER CENTURY BEBE CEYIZ SARAYI IN SIRINEVLER WITH A NEW STORE Operating in Eminönü and opening its Masko branch in 2019, Bebe Çeyiz Sarayı (Baby Dowry Palace in English) brought a new breath to the sector by opening its retail store in Şirinevler in 2020. consumers in retail service quality, it continues to meet its customers’ expectations both in production and imports with its quality, right production and import in line with its demands. Şirinevler Branch Receives Strong Interest The brand, which believes that customer satisfaction comes first and offers special discounts and many new products with high quality, receives strong interest from the visitors. The ‘Safeline’ Travel System, which is its own brand, goes out of standard strollers in terms of both design and features by meeting all the needs of the consumer with its wide range of accessories. It received the 2020 İF Design Award with its ‘Safe Line Moon’ series, which offers comfort and portability together for babies.
With its 24 years of experience and skilled staff, Bebe Çeyiz Sarayı always strives to do the best by having 295 brands and 85 thousand kinds of products within its 6,000 m2 area, for both retail and wholesale customers. The company, which collects worldwide baby brands under the same roof with its reliability and superior quality, increases its success in the sector with many years of experience. The company, which grew rapidly by opening the Istanbul Masko branch in 2019, continued its store target and opened the Istanbul Şirinevler branch in 2020. Considering the satisfaction of its end
Let Mums-to-be Candidates Don’t Rely for Any News on Social Media Social media has become part of everyday life for mothers and expectant mothers. Sharing posts to support mums and mums-to-be in its Facebook, Twitter and Youtube pages, Bebeğimle Mutluyum (I’m Happy With My Baby in English) page is one of the top most followed ınstagram accounts with more than 350 thousand followers. Hülya Düzgün, the owner of the Bebeğimle Mutluyum page, said that a lot of wrong information was posting on social media, and mums and mums-to-be were negatively affected by this false news. She said “In our radio programs, we always try to give the right news from the right sources in the news we make on social media and www.bebegimlemutluyum.com. For this, we bring together doctors and followers who are mums-to-be or mothers in question and answer events or live broadcasts. We try to be with them in this difficult process.”
Melis Kaptanoğlu Kids X Trendyol Collection Meets Little Princesses Designer Melis Kaptanoğlu and Trendyol are making a brand new collaboration addressing the imagination of girls and making their mark this summer. Appealing to the strong and stylish women of the future, Melis Kaptanoğlu Kids colors the wardrobes of the girls with its dynamic, radiant and colorful collection specially designed for Trendyol. Melis Kaptanoğlu Kids X Trendyol Collection offers a bright and fun summer to girls. Consisting of 20 pieces designed by designer Melis Kaptanoğlu for Trendyol, the collection offers stylish options for girls who are looking for clothes for birthdays, graduations, parties and all other special occasions. The collection, inspired by the imagination world of modern time princesses, interprets the season trends with modern and stylish designs. The vibrant patterns used in the collection, in which the most popular shades of yellow, pink, red and blue are dominant, are eye-catching. July
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2020
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About Us Fatihim Tekstil şirketi 1987 yılında faaliyete başlamıştır. Şirket, 0-16 yaş arası bebek ve çocuk giysileri imalatı ve toptan satışı yapmaktadır. Bugün Fatihim Tekstil, ürünlerini dünya çapında 40’dan fazla ülkeye ihraç etmektedir. Üretimde tüm sağlık unsurlarına ve kalite standartlarına önem veren Fatihim Tekstil sadece yurt içinde değil, yurt dışında da aktif bir profil çiziyor. Dünyadaki 40’dan fazla ülkeye ihracat yapan Fatihim Tekstil hem ülke ekonomisine hem de sektöre katma değer sağlıyor. Marka oluşturmanın süreklilik istediğini her fırsatta dile getiren Fatihim Tekstil A.Ş. Yönetim Kurulu Başkan Yardımcısı İsmail Çolak, Vişne Bebe markasına fayda sağlayacak ve markalaşmayı destekleyici her mecrada yer aldıklarını, markayı daha ileriye taşımak adına sürekli yeniliklerle gündemde olacaklarını belirtiyor. Fatihim Textile Company was established in 1987. The company manufactures and sells baby and children’s clothing for 0-16 age group. Today, Fatihim Textile exports its products to more than 40 countries worldwide. Fatihim Tekstil gives importance to all health elements and quality standards in production and draws an active profile not only in Turkey but also abroad. Exporting to more than 40 countries in the world, Fatihim Textile provides added value to both the national economy and the sector. Fatihim Tekstil A.Ş., which has always expressed that there was a need for continuity in the creation of a brand at every opportunity, Vice Chairman of the Board of Directors İsmail Çolak stated that they would benefit from Vişne Bebe brand and they are in every aspect to support branding and they would be on the agenda with the aim of moving the brand forward.
July 64
2020
Interview
Investment is the permanent use of a certain value or resource by generating income and profit in order to generate a certain income in the future. The main feature between consumption and investment is that the value or resource used is not exhausted at the end of the transaction. Ahmet Yüzer-Investment Specialist
“IDEAL AREAS TO INVEST IN TURKEY ARE TEXTILE AND APPAREL SECTOR”
term deposit accounts, bonds, stocks, funds, gold, crypto-currency, foreign exchange, pension and real estate. All investment instruments have their own characteristics, dynamics, advantages and risks. Some of these tools come from money markets such as investment exchanges and Forex. Traditionally, investment is carried out especially in real estate, gold, and foreign currency in Turkey. These investments mostly bring in the long term, but also in the short term. It is less likely to experience losses in these investments than losses from investments in other investment instruments such as stocks. Moreover, since investing in investment instruments such as bills, bonds, cryptocurrencies requires expert assistance and knowledge, more orientation is being made to traditional investment instruments. Process for investment vehicles in Turkey can be done through the stock market. In addition, commodity purchases and sales can be made in the Forex market.
Ahmet Yüzer, Investment Specialist, underlined that the risks that can be taken while investing must be considered before investing, it will be a correct breakthrough for investors to turn to the textile industry in Turkey, which has necessary raw materials.
What Should Be Considered When Investing? Before investing, the purpose of the investment should be clearly demonstrated. Whether the investment is required to bring in the short term or the long term should be clearly determined. Possible risks should also be considered before investing. If investments will be made on platforms such as money markets such as forex and stock market, it should always be considered
What are Investment Tools in Turkey? There are many investment vehicles can be directed to investments in Turkey. But what matters in investment transactions; is to determine the goals and objectives of the investor and turn his savings into investment accordingly. In general, the preferred investment resources in order to invest heavily in Turkey are
July 66
2020
Interview that there is a risk. Persons and investors who do not want to take risks should turn to investment instruments apart from the money market and make their investments. Before starting to invest, in the short term, you should not set out to achieve large profits and the aim should be to make the right investments. Although it is not very common to make big gains by taking big risks in the short term, it is possible, but it does not always happen, causing investors to suffer great losses. For this reason, every investor should take action in the investment area he / she has knowledge of. One of the biggest mistakes made while investing; is to invest by borrowing. While this situation loses, it also causes borrowing. In addition, using excessively high leverage in the Forex market, which generates more profits, may also cause losses. Which Sectors are the Ideal Investment May Be Made in Turkey? What is the Importance of Ready-To-Wear and Textile? Turkey is a country which offers a wide variety of investment options to investors in terms of diversity of investments. We can say that the ready-to-wear and textile industry for investment is a logical option. Turkey’s garment and textile can say that quite successfully. Thanks to its young population and quality workforce, it is at the center of many investments, including the textile industry. When it comes to foreign investors in Turkey, it offers important incentives to investors. Therefore, many investments are made particularly in technology, real estate, textile, energy and recycling in Turkey.
an advantage in terms of logistics since its closeness to both the Central Asian and European countries. For these reasons, Turkey is becoming both foreign investors as well as domestic investors for the textile apparel sector is quite advantageous. What is the Capital Market? The capital market is the factor that makes up the financial system in an economy. In the capital market, long-term investment instruments such as bonds, bills, stocks and the like are purchased and sold. The purpose and task of the existence of
As in almost all manufacturing sectors, China maintains its importance in the garment and textile production sector but Turkey is important and becomes attractive for investment because of its past experience, quality workforce and diversity and richness in terms of raw materials. In addition, Turkey has
July 67
2020
Interview
the capital market; is the operation of all large or small scale investments in a country, and their control and management.
vely. Countries have been hit hard not only by health, but also economically. The coronavirus epidemic has reached such dimensions that countries have announced and implemented economic measures to combat the disease. For example; A country that has not borrowed for many years, such as Germany, has been on the way to borrow for the first time as part of the measures packages. While this was the case, the marketing and technology sector also got its share from this situation. In many countries, large and small production workshops and factories, as well as shops, have been closed.
What are the Benefits of the Capital Market for the Economy? There are many benefits of the capital market to the economy. One of these benefits is that it encourages the public to save. In addition to encouraging the public to save, directing these savings to securities also mediates the public’s active participation in development. Apart from these, it also benefits industrialists who are manufacturers of services and goods. Because, thanks to this market, entrepreneurs are given the opportunity to have low cost resources. The capital market, which is a tool for the continual development and benefit of a country’s economy, also allows capitals to spread to the bottom. However, thanks to the investments made, it also ensures that the employment problem is resolved. The capital market, which provides benefits for public institutions and organizations, is also very important for the private sector because it plays a role in the strengthening of the private sector.
In the coronavirus process, companies with the least damage to digital and online initiatives, both in technology and marketing, won. Marketing activities were carried out from the companies’ online sites instead of the closed stores. However, due to the start of work from home, video conferencing applications and software gained momentum. For example; Zoom, which allows collective video conferencing, made a quick introduction to the corona process. The market value of the Zoom app gained 34 percent in just one month. What are the Effects of Coronavirus on Financial Markets? Covid19, defined as the new type of coronavirus, unfortunately spread throughout the world, starting from China. Production stagnation in the USA, especially China, affected the economy of
What are the Effects of Coronavirus on Technology and Marketing World? Unfortunately, the coronavirus outbreak affected all countries negati-
July 68
2020
Interview
all the countries of the world. There was a financial collapse due to the fact that China is a production giant and the backyard of many countries’ products and by-products is China. In China, the production was slowed down first and then the production was stopped due to quarantine application, making it felt in all markets. Along with the quarantine, many international companies decided to close their businesses in China. In order to see the economic dimension of the Corona virus outbreak in concrete terms, it is enough to look at the stock market movements of the countries. Because there have been serious declines in many exchanges. However, interest decreases were made. When this is the case, the increase in demand for gold has led to an increase in gold prices. Especially, the US stocks experienced declines and investors turned to less risky investment instruments. Tourism has taken its place at the top of the sectors which impacted negatively most. Which Sectors Should Be Invested in The Economic Crisis? It depends on what the economic crisis originated. At the present time, the world is currently experiencing an economic crisis due to the corona virus outbreak. As the outbreak is still ongoing, there is a decline in the number of cases, but since the outbreak is not yet complete, mobility continues in the
stock markets. As such, investors direct their investments to investment vehicles with less risk. Today, even oil giant companies lose value, making investors think. Of course, there are investors who take risks due to these depreciations, but it is still useful to turn to risk-free investments these days. In addition to all these, the conditions for the garment and textile sector are quite suitable in our country. Because Turkey has all the necessary raw materials for the textile industry. In addition, our country is in a position where exports can be carried out much more easily. Our logistics facilities are very favorable for both Central Asia and Europe. Moreover, the general quarantine application in most countries is not carried out in our country. This means ensuring continuity in production. Today, we can also consider the logical aspect of investing in the textile industry in our country in terms of China. Because most of the textile products exports to the world were made by China. Production in China has come to a halt, and what happens next is uncertain. Therefore, alternatives for textile production are and will be sought. Due to this reason, investors have the necessary raw materials in Turkey’s textile sector can be easily directed to the textile sector. July 69
2020
About Us Ticaret hayatına 1979 yılında başlayan Cantoy, 1996 yılından itibaren bebek çocuk giyim alanında faaliyet göstermeye devam etmektedir. Cantoy, Bursa’nın Vişne Caddesi’ndeki 2800 metrekarelik alanda, 40 çalışanıyla ve Laleli’de 5 katlı binasında sekiz çalışanı ile 700 metrekarelik alanda hizmet vermektedir. Her şeyden önce güveni ön planda tutan Cantoy, iş dünyasında adil bir ticaret anlayışı ile hareket etmektedir. Cantoy’un en önemli çalışma prensibi, üreticileri, müşterileri ve tedarikçileri ile iletişimde güvenilir, açık ve net olmaktır. Cantoy Tekstil, dünya standartlarında ürün yelpazesi ve profesyonel hizmet anlayışını samimiyet ve ciddiyetle devamlı hale getirme çabası içerisindedir. Bu zamana kadar değerlerinden asla ödün vermeyen şirket, var olduğu sürece asla bu değerlerden vazgeçmeyecektir. Bu başarısını kendi ülkesinde gerçekleştiren Cantoy Tekstil, bunu dünyada da adım adım yapmak için gayret sarf eden global bir şirkettir.2010 yılında vişne caddesine ilk adım atan şirket olma özelliğine sahip CANTOY katıldığı 50 ye yakın uluslararası fuar ile Babydola ismiyle yaptığı üretimi ile hali hazırda 80 ülkeye ürün pazarlayabilmekterdir. Babydola markasının merkezini bir pergel ucu gibi Avrupa’ya koyarak şirket genel merkezini Madrid/İspanya’da 2017 yılında açmıştır. Böylelikle tasarım vE üretim standartlarını Avrupa dizayn vE kalitesine uydurarak tüm dünyaya hitap etmek hedefine sağlam bir temel oluşturmuştur. Hedefi daima geçmişinden aldığı tecrübe ve birikimi güncel teknik ve donanımla revize ederek çok daha güzel bir gelecek hazırlamaktır. Cantoy started its commerce life in 1979 and has been active in baby and kids wear since 1996. Cantoy offers its service in an area of 2800 square meters in Visne Street of Bursa with its 40 employees and in an area of 700 square meters, 5 storey building in Laleli with its 8 employees. Cantoy prioritizes trust before anything and acts in the business world with a fair understanding of trade. The most important working principle of Cantoy is to be reliable, straight and clear in communication with manufacturers, customers and suppliers. Cantoy Textile is striving to make world class product range and professional service sense with sincerity and seriousness. The company has never compromised its values until this time and will never give up on these values as long as it exists. Creating this success in its own country, Cantoy is a global company making efforts to realize this step by step in the world. Cantoy, the first company taking the first step to the Vişne Street in 2010, has been able to market its products to 80 countries with its production under the name of Babydola with nearly 50 international exhibitions. Babydola has opened its company headquarters in Madrid / Spain in 2017, putting its headquarters in Europe as a compass point. In this way, it has established a solid foundation for the aim of addressing the whole world by adapting the design and production standards to European design and quality. The goal is always to revise the experience and knowledge gained from the past with current techniques and to prepare a better future.
Cantoy, которая начала свою коммерческую деятельность в 1979 году, активно занимается детской одеждой с 1996 года. Cantoy имеет площадь 2800 квадратных метров с 40 сотрудниками на улице Вишне в Бурсе. И восемью сотрудниками в 5-этажном здании площадью 700 квадратных метров в Лалели Истанбул. Прежде всего, Cantoy, который отдает приоритет доверию, действует в деловом мире с спроведливым пониманием торговли. Самый важный принцип работы Cantoy - это быть надежным, ясным и понятным в общении со своими производителями, клиентами и поставщиками. Cantoy Textile стремится к тому, чтобы ассортимент продукции мирового класса и профессиональное понимание сервиса продолжались с искренностью и серьезностью. Компания, которая никогда не скомпрометировала свои ценности до этого времени, никогда не откажется от этих ценностей, пока она существует. Cantoy Textile, которая реализует этот успех в своей стране, является глобальной компанией, которая делает шаг за шагом в этом мире. CANTOY, являясь первой компанией, вышедшей на Вишневую улицу в 2010 году, смогла продать свою продукцию в 80 странах, производя продукцию под названием Babydola, на почти 50 международных выставках. Babydola открыла свою штаб-квартиру в Европе в качестве компаса в 2017 году в Мадриде / Испания. Таким образом, он заложил прочную основу для решения проблемы всего мира путем адаптации своих стандартов дизайна и производства к европейскому дизайну и качеству. Цель всегда состоит в том, чтобы пересмотреть опыт и знания, приобретенные в прошлом, с использованием современных технических и аппаратных средств и подготовить гораздо лучшее будущее. July 70
2020
Sector
FAHRİ ŞAHİN: ‘TEXTILES WILL HAVE MORE IMPORTANCE TO E-COMMERCE AFTER THE PANDEMIC’ The coronavirus outbreak also adversely affected the textile, garment and fashion sectors. The sector, which turned to the domestic market due to employment and foreign market problems, was breathed with e-commerce. Textile businessman Fahri Şahin made some evaluations on the state of the textile and fashion sector after the coronavirus pandemic.
Fahri Şahin, Executive Vice President at Bordo Group, one of the most important names in the Turkish textile industry, made evaluations about the latest situation of the Turkish textile industry, which was facing problems due to Covid-19. Stating that e-commerce is the lifeline for the industry, Şahin said, “It would be very difficult to sustain the sector if it was not e-commerce.” Reminding that the coronavirus epidemic spreading from China to the world caused changes in international markets and the commercial balances were shaken, Şahin said, “It is not possible to affect the textile and fashion sector. Employment and production problems have emerged in the sector. Currently, almost all of the physical stores are closed except online retail sales.” Şahin said, “It would be very difficult to sustain the industry without e-commerce.” He added, “Textile and fashion products are
among the most sold products through e-commerce. Therefore, the coronavirus once again revealed the importance of online retail sales. After the coronavirus, textile and ready-to-wear companies have added to e-commerce. It is obvious that they will attach great importance because companies without online sales have started to experience great difficulties in coronavirus days.” “The importance of natural antibacterial textile products will increase” Reminding that the coronavirus can easily penetrate the clothes and remain on the textile products for a long time, Şahin said that this will transform the textile industry. Şahin said, “Covid-19 once again demonstrated the importance
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of natural antibacterial products. Textile raw materials such as bamboo, wool, linen and cotton with natural antibacterial properties gained more importance. These products with natural antibacterial properties after coronavirus will further increase their importance. Our textile industrialists and Our consumers should consider this issue with an environmentally friendly approach. Products such as bamboo, wool, linen and cotton, which are healthy and natural textile fibers, will be preferred to textile products made by chemical processes.” Şahin also said, “The fashion industry will start to think more environmentally and sensitively by taking lessons from this epidemic. Consumers will also prefer antibacterial products. Therefore, companies will have to focus on organic and recyclable, sustainable products.”
more in the European market with the effect of coronavirus. This generates a great advantage for our textile industrialists.” “Europe must be convinced that Turkey would be the alternative partner to China” Stating that product demand from the market, which takes a dim view of Chinese products, will continue to increase the positive impact on Turkey’s textile exports, Şahin said, “The demand for Turkish textile and ready-to-wear products is increasing. The market shrinkage experienced in Chinese textile products generated an opportunity for us. The countries are moving away from Chinese products coming to Turkey. Production and demand of our textile raw materials and products such as Turkish cotton are increasing.” Fahri Şahin said that they expected new orders of 2 billion dollars in textile field, and he underlined that they have sufficient capacity to meet existing and new orders coming from Europe. Recording that many textile companies from European countries search partner in Turkey for the time after the outbreak, he said, “Turkey will be very popular after the pandemic. Turkey needs this opportunity to good reviews. Price, quality and time formula should be resolved correctly. Thus, European countries should be convinced that Turkey is the best alternative to China.” Şahin pointed out that the Turkish Clothing Manufacturers’ Association (TGSD) performs a proactive behavior on the measures taken in the textile sector due to the coronavirus epidemic and the problems of the sector. The textile business person stated that the effects of the epidemic could continue for another 6 months; he added that normalization steps can be taken after May.
“Turkey is in an advantageous position compared to China” He pointed out that Turkey’s garment, textile and leather products exports was around 30 billion dollars. Declaring that when this amount is compared with Chinese textile exports which is 10 times more than size of our country, Turkey in an advantageous position, Şahin said, Fahri Şahin, pointed out that Turkey’s garment, textile and leather products exports was around 30 billion dollars. Stating that according to China, which has 10 times much more export in the size, Turkey’s textile exports is in an advantageous position, Şahin said, “Turkey is in an advantageous position against textile giant China for its closeness to Europe, potential for production and product preparation in a short time. Markets of coronavirus countries which China lost, where the coronavirus began to spread, are turning to Turkey. Our products of the textile brands in the apparel and fashion industry have started to be preferred
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2020
About Us
Interview
DO YOU KNOW HOW TO PROTECT YOUR PERSONAL DATA? Cyber Security Researcher - Burak Bozkurtlar
When we consider personal data as information entrusted to institutions and organizations by its original owners, personal data in many areas of our lives are more easily accessed, processed and used with the help of technological developments. One of the main effects of technological developments on individuals is their concerns that they are under constant surveillance.
Referring to the important points regarding the personal data protection law, Cyber Security Researcher Burak Bozkurtlar said, “The most important issue in Kvkk (the law on the protection of personal data) processes is awareness. In this context, I recommend employees and employers to receive Kvkk awareness training legally and technically.” In addition, Bozkurtlar stated that all companies recommend that they conduct internal audits under the scope of Information Security, and underlined that our national security is extremely important for our national security in the platforms known as Kvkk program.
What is Personal Data? Law on the Protection of Personal Data No. 6698, personal data is defined as any information related to a real person whose identity can be determined or can be determined. With all kinds of information statements, it is not only information such as name, surname, date of birth, place of birth that provides definitive diagnosis of the individual; it also refers to information about physical, family, economic, social and similar characteristics that make the individual identifiable. In the law, it is also possible to extend the scope of personal data according to the
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characteristics of each concrete event, since personal data is not determined by limited counting. In this context, a real person’s motor vehicle license plate, interview results, IP addresses of electronic devices used, sound and image records, location information, criminal record, credit card statements, social media likes, fingerprints, etc. information can also be defined as personal data. We can say that all the precautions that should be taken under the heading of “Personal Data” defined by law, Protection of Personal Data.
gistration system where personal data is processed according to certain criteria). Accordingly, no distinction was made in terms of institutions operating in the private sector and public, institutions and organizations, and the envisaged procedures and principles were adopted for all institutions and organizations. Since the real persons whose data are processed in the law are mentioned, everyone who has a license is within the scope of the law. Are there people who are not covered by the law? Since the expression “real persons whose personal data is processed” is used in the Law, legal persons whose personal data are processed are excluded from the scope of this Law. In terms of those who carry out data processing activities, there is no discrimination between natural persons and legal persons. However, those who process data without being part of the data recording system are excluded from the scope of the Law.
Why is Personal Data Protection Needed? The need for KVKK (Law on the Protection of Personal Data No. 6698) has been due to many system vulnerabilities, both public and private institutions and organizations can record more than one information in their own system in order to perform a transaction and this information is shared with third parties without our knowledge. With the law, it was wanted to prevent this. For example, your shopping data is stored on a website where you shop with your credit card. These data can be victims of marketing techniques with or without permission… What is the Purpose of the Personal Data Protection Law? The purpose of this law is to protect the fundamental rights and freedoms of individuals, especially the privacy of personal life, in the processing of personal data, and to regulate the obligations and procedures and principles to be followed by real and legal persons who process personal data.
What Should Be Done to Become a Cyber Trusted User? I would like to give some advice to our readers. We do not recommend using your credit card to shop on the websites you visit. Instead, create a virtual card and I recommend you to load your shopping amount and use your virtual card. Many websites you visit use cookies. These cookies can access your personal data. Therefore, please clear cookies from your browser settings immediately after your visit to the websites. Do not click on the links in the e-mails that are said to come from the world health organization, especially with Covid-19 content. Don’t be exposed to the phishing methods of cyber attackers. Be careful not to share your personal data (such as name, surname, location information) in social channels.
Who Does the Law on Protection of Personal Data Cover? The law applies to natural persons who are processed personal data, and to natural and legal persons who process this data completely or partially or that operate in non-automated ways provided that they are part of any data recording system (the re-
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2020
Fashion
COLOR FACTS HOW YOUR CLOTHING REFLECTS YOUR CHARACTER
According to David Zyla, stylist and author of the book Color Your Style, “Even if your wardrobe is filled with clothes of a variety of colors and shades, there is always the color that you give a greater preference to because you feel more comfortable and confident in it. It is the very color that reflects your character.” Now we show you how your favorite color characterizes you in the eyes of people around. YELLOW Yellow is the color of happiness, sun, and laughter. Studies show that the color yellow increases the production of serotonin in the brain, speeds up metabolism and lifts the mood to all those around it. In addition, yellow increases concentration and attention, so it is often used on billboards, advertising sites, road signs, and street lines. Experts say that shades of yellow in clothing are often used by active, creative and addicted people. They are bright dreamers and adventurers, ready to explore and conquer.
GREEN Scientists from the University of Amsterdam say that the color green sustains a good mood within you and your surroundings. “The pleasantness of green comes from its kinship with nature, which causes a feeling of peace and contentment,” says Leatrice Eiseman, the executive director of the Pantone Color Institute and the author of the book More Alive With Color. Those who prefer green lead an active, public life, they always live in a good area and they are financially stable. They are also caring, kind and have a soft heart.
BLUE Journalist and psychologist Lisa Johnson Mandell wrote, “Blue is the best color to put on to an interview because it sends out confidence and reliability. Therefore, many working uniforms or business suits are of blue color.” The scientists of the University of British Columbia held a study about the influence of color and found that darker shades of blue have a calming effect. People tend to associate the color blue with intelligence, trust, efficiency, and tranquility. Blue shades of clothing are often chosen by kind, sympathetic, courteous and even shy people. As psychologists say, the person in blue will become a wonderful parent or an exemplary worker. Calmness and poise are two of the most common qualities found these types of people.
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WHITE White is the symbol of freedom, purity, innocence, and simplicity. That’s why many people decide to buy something white when they are starting something new in their life or entering a new chapter. The color white attracts reliable people who love freedom and who look at life optimistically. These people are very neat and organized in everything they do, they like new beginnings and strive for perfection. In general, white can be worn by many different personality types. It is a neutral color, which rarely repels others. RED “Red is the color of passion and power. You should give your preference to this color if you are going to persuade or impress somebody”, says Kenny Frimpong, manager of Eredi Pisano brand of Italian menswear. Any bright shades of red draw attention to the person wearing them. People tend to associate the vibrant color with energy, movement, and excitement. Psychologists from the University of Rochester found that men are more attracted to women wearing a ruby tint. “Red is a stimulant for men,” says Abby Calisch, psychology professor at Eastern Virginia Medical School in Norfolk, Virginia. Those who often wear red are bright, easily excitable, slightly self-centered and also addiction-prone.
PURPLE In the past, purple was often a representation of royalty and higher society. It meant sophistication, wealth and luxury. Cleopatra was known to be crazy about the color purple. During these times, only the rich could afford to wear such shades of purple. Today, the purple color when worn in clothing indicates creativity, insight, and love of art. According to experts, people who wear purple are emotional and sensitive. They are dreamy, passionate and love mysticism. These people are also known to be unpredictable and dealing with them can be both easy and difficult at the same time.
BLACK “Black is a color that is taken seriously” says fashion and style expert Karen Haller. Indeed, according to research in the field of psychology, the color black is perceived by others as an indicator of prestige, power, seriousness, and intelligence. Therefore, in many European universities, the graduation mantle is colored black. People who prefer to wear black clothing are ambitious, purposeful but also sensitive. As a rule, they are emotional and easily excitable, although they often try to hide it. Black color helps them to switch the attention of surroundings from their appearance to personality since internal qualities of a person are most important to them.
PINK Bright pink is the color of a flirty girl but can also be seen in children’s wardrobes or on Barbie dolls. However, for those of a more mature age, softer, more tender shades of pink are preferable as they represent ultimate femininity. Soft pink is considered calm, warm and feminine and is one of the most powerful sedatives. Therefore, in some prisons, walls are painted in shades of pink to reduce the level of aggression. According to psychologists, people who love pink are romantic, optimistic and self-righteous (in a good sense). As a rule, they are people who appreciate kindness and comfort above everything else.
BROUN Brown is the color of the earth, the color of something reliable, strong and stable. That’s how people who often wear brown and its shades are perceived by others. People who like to wear the color brown are slightly conservative, respect their elders and always look for peace, stability, and strength in everything. A girl in a brown dress or a man in a brown jacket gives the impression of a reliable, intelligent and rational person.
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Fashion ORANGE Orange always gives an atmosphere a fun party vibe, in addition to being a warm and opportunistic color. It is also cheerful, creative and attractive. Those who like to wear orange are optimistic, energetic and cheerful, and are eager for change. Although they can be slightly flaky people, still they can be ambitious and prudent.
GRAY As stylists like to say, gray is the color of balance, it is neither dark nor bright. If a person has a lot of gray clothing it usually means they want to remain invisible. Gray and its shades are a symbol of tranquility, dimensionality, and maturity. Many middle-aged men wear gray suits, while women of older ages wear gray dresses. Since this is a neutral color, it is extremely difficult to characterize the person who prefers it. They could be a gray mouse ready to silently obey the rules, as well as a judicious, low-emotional, and categorical person. But in most cases, a person who favors gray is someone who does not like to attract attention and tries to maintain neutral.
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2020
About Us NK Tekstil olarak Unsea markamızla 2002 yılından bugüne çocuk modasına yön veriyor, çocuklarımızın sağlığı, mutluluğu ve rahatlığı için en kaliteli ve doğru ürünleri üretmek için büyük bir hassasiyet ile çalışıyoruz. Unsea için çocuklar, kendi karalarını verebilen birer birey olarak kavranmakta ve tasarımlarımızı tüm çocukların beğenisine sunmaktayız. Önceliğimiz bu doğrultuda daima ürünlerimizin kalitesi ve rahatlığıdır. Koleksiyonumuza ebeveynlerin de hassasiyetlerini göz önünde bulundurarak %100 Pamuk kumaşlardan, toksin maddeler içermeyen sağlıklı üretim teknikleri kullanarak şekil veriyoruz. İstanbul Merter ve Laleli’deki toptan satış mağazalarımız, yurtiçi ve yurtdışındaki yüzlerce satış noktalarımız ile her yıl yüzbinlerce çocuğu mutlu ediyor, onların mutluluğundan büyük keyif alıyoruz.
As NK Tekstil, Unsea brand has been setting trends in kids wear fashion since 2002 and we work with great sensitivity to produce the best quality and right products for the health, happiness and comfort of our children. For Unsea, children are perceived as individuals who can give their own blessings and we present our designs to all children’s liking. Our priority is always the quality and comfort of our products in this direction. Considering the sensitivities of our parents, we use 100% Cotton fabrics using healthy production techniques that do not contain toxins. With our wholesale stores in Istanbul Merter and Laleli, with hundreds of sales points in Turkey and abroad, we make hundreds of thousands of children happy each year, and we are delighted with their happiness.
Компания NK Textile под брэндом Unsea с 2002 года развивает направление детской одежды. Мы работаем с особой деликатностью, изготавливая лучшее качество и подходящие товары для здоровья, счастья и комфорта наших детей. Unsea воспринимает детей как взрослых, которые могут сами выбирать и принимать решения, поэтому мы предлагаем наши модели для всех детей. Нашим приоритетом всегда является качество и комфорт нашей продукции. Учитывая восприимчивость наших родителей мы используем только 100% хлопок, используя только безопасные методы производства, без токсинов. В наших оптовых магазинах Мертер и Лалели в Стамбуле, а также в сотне торговых точках в Турции и за рубежом, мы ежегодно доставляем счастье тысячам детей, получая от этого огромное удовольствие.
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Article
CORONAVIRUS OUTBREAK AND FORCE MAJEURE RELATIONSHIP
Advocate- Begüm GÜREL (LL.M.)
While the coronavirus epidemic affects our daily life and social life, which first appeared in Wuhan, China in December 2019 and has been labelled a pandemic by the World Health Organization (WHO), has affected the whole world as of yet, it also affects many contractual relationships negatively.
In order to prevent the spread of coronavirus, measures have been taken in many countries, including our country, and this process, which brought life and business life to a halt, negatively affected the activities of businesses and traders, regardless of small, medium or large from almost any sector. In addition to international measures such as the large extent of countries closing their borders, administrative decisions and measures such as the curfews proclaimed nationwide, the closure of many businesses or the restriction of their work have undoubtedly had major repercussions on economic life. The concept of force majeure, in contracts that charge debt to both parties, does not exist at the beginning, but appears to be out of control after the contract is concluded, preventing the exposed party from performing the contract, and granting rights to the parties such as termination, suspension, amendment for a certain period of time. is described as the situation. Turkish Obligations No. 6098 does not provide a clear definition of compelling reasons in the Republic of Turkey legislation, especially Law, which states the regulation was left to jurisprudence and doctrine on the matter could be considered in this context. In this context, besides the definition of the doctrine as “In the case that performance of obligations becomes impossible due to occurrence of a force majeure event after the conclusion of the contract, the debtor will be discharged from its obligations under such contract.” The decision of Supreme Court Assembly of Civil Chambers of Law No. 2017 / 11-90 E. 2018/1259 K. and dated 27.06.2018 is as follows: “The force majeure is the absolute and violation of a general norm of behavior or debt that occurs outside the activity and operation of the debtor. It is an extraordinary event that inevitably leads, which cannot be foreseen and resisted. Natural disasters such as earthquake, flood, fire and epidemic are considered as force majeure.” Although there is no general provision regarding the force majeure in the Turkish Commercial Code numbered 6102, it has found the area of regulation as special provisions in the valuable documents, transportation and maritime trade departments. For example, the first paragraph of Article 811 of the TCO with the heading of force majeure “If the check is not carried out or protested within a period determined by law, or a similar determination is not carried out due to an obstacle impossible to overcome such as the legislation of a state or any force majeure. The deadlines are longer.” Although there is no definition of force majeure
here, there are special rules regarding the existence of force majeure. In terms of the solution of the conflicts that are experienced in the coronavirus epidemic process that we are living in and which are likely to occur in the future, the issue that needs to be resolved is whether the coronavirus epidemic can be accepted as a force majeure. Although there is no definition of force majeure in our legislation, we can conclude whether it is possible to accept the coronavirus outbreak as a force majeure based on the doctrine and Supreme Court decisions. It seems that the coronavirus epidemic is suitable for definition in the form of an extraordinary event, which is included in the doctrine for force majeure, occurs outside the responsible and debtor’s activity and operation, which leads to an absolute and inevitable violation of a general norm of behavior or debt. For this reason, we take into consideration the concrete effects of the world, should be regarded as force majeure cause outbreaks. The parties may freely determine the content of a contract within the limits stipulated in the law, provided that it is not contrary to the mandatory provisions of the law, morality, public order, personal rights or is impossible. The general principle in Turkish Law is the principle of freedom of contract. The provision both in the article 26 of the Turkish Code of Obligations, “The parties can freely determine the content of a contract within the limits stipulated in the law” and the provision in the
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48th article of the Constitution as “Everyone has the right to work and freedom of contract in the field they wish” demonstrates the principle of freedom of contract. In the event that a force majeure occurs, the first way to be followed is to first look at the existence and content of a contract concluded between the parties and the force majeure provisions within that contract, if any. As a result of freedom of contract, contracts are the contract terms that will be implemented first if there is a provision regarding force majeure. Also epidemic or infectious disease The fact that the two states are counted as force majeure in contractual relations also saves the party claiming force majeure from the burden of proof. In other words, there is no need to prove whether epidemic or infectious disease is a force majeure. Although there is a provision regarding force majeure in the contract, the main thing is to respect these provisions, but this cannot be in the form of abuse of the right. Regarding this, the Supreme Court of Law General Assembly 2003 / 13-599 E. In its decision numbered 2003/599 K. and dated 15.10.2003, “While making the adaptation of the contract to new situations, it is checked whether there are adaptation provisions in this matter and then in the law. If there is no provision in the contract and the law, it is examined whether the contract should be adapted to the changing circumstances and conditions. Sometimes, although there is a positive and negative adjustment record in the contract, MK based on this record to request the same application with the record MK. It can mean abuse of the right in the sense of the 2 / 2.md provision. In such a case, if there is an excessive discrepancy between the actions despite the adjustment in the contract, the adaptation should be made again. ” He accepted that even if there is an arrangement in the contract, the parties may ask the judge to adapt the contract. Although the parties were released within the framework of the freedom of contract, the ability to impose provisions on force majeure in the agreements between them is also frequently encountered in practice. Regarding this, in the decision of the Supreme Court Assembly of Civil Chambers 2003/13-599 E. 2003/599 K. issued and dated 15.10.2003, “While making the adaptation of the contract to new situations, it is checked whether there are adaptation provisions in this matter and then in the law. If there is no provision in the contract and the law, it is examined whether the contract should be adapted to the changing cir-
cumstances and conditions. Sometimes, although there is a positive and negative adjustment record in the contract, MK based on this record to request the same application with the record MK. It can mean abuse of the right in the sense of the 2 / 2.md provision. In such a case, if there is excessive discrepancy between the actions despite the adjustment in the contract, the adaptation should be made again,” accepted that even if there is an arrangement in the contract, the parties may ask the judge to adapt the contract. In this case, the first thing to be done is to examine whether there is an adaptation provision regulated in the law regarding the current situation in which the force majeure occurred. There are many provisions in the Turkish Code of Obligations that regulate whether the contract will be adapted to new conditions, terminated or adhered to, if the existing conditions change. However, in some cases, there are no legal provisions that regulate the situation of the existing conditions change. In such cases, the borrower may apply to article 138 of the Turkish Law of Obligations, which has excessive performance difficulties. According to the provision of this article; “An extraordinary situation that is not foreseen and expected to be predicted by the parties at the time of the contract arises due to a reason that does not arise from the debtor, and at the time of the contract, it changes the existing facts against the borrower to the extent that it is contrary to the rules of honesty and the debtor has not yet performed its debt or the performance of the debt has become excessively difficult. the borrower has the right to ask the judge to adapt the contract to the new conditions, if this is not possible, and to return from the contract if this is not possible. In permanent performance contracts, the borrower uses the right of termination as a rule instead of the right to return.” As a result, the coronavirus epidemic has been labelled as a “pandemic” by the World Health Organization, and is a globally spreading and yet uncontrollable condition, and it is determined by the free will of the parties if there is a force majeure in contractual relations and epidemic diseases. the force majeure provisions of which they are, may be put into effect according to the concrete event. If there is no provision on this matter in the contract, the provisions of the Turkish Code of Obligations will come into effect.
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2020
Interview
POPULAR BRAND OF TURKEY WITH ITS ORIGINALITY; KOZABIAT
Having its name written in letters of gold in the sector since 1996, Kozabiat continues to be outstanding for its quality with its four brands as one of the leading companies in supplying domestic demands.
It performs to keep its export network wide by improving itself in its collections every season. We interviewed Hilmi Ekmekçioğlu, General Manager, Kozabiat about the firm’s full of determination success story…
What are your brands and product groups? The first of these brands is Dominant, which we produce on women’s underwear. We are working on our Deep Sleep brand in our men’s, women’s and children’s pajamas section. We are moving on our Rock Hard brand in our boys and kids boxer section. In our girl and boy collections, we stand out with our Domi Kids brand.
How did the foundation adventure of Kozabiat started? How do you assess your current position today? As Kozabiat brand, we announced our name for the first time in 1996. We started our journey in the sector as a company with three partners. We are continuing our journey as a family company.
What about the emergence of the Domi Kids brand? For Domi Kids, we can say that we are in our tenth year. We had different brands before. Of course, since we appeal to certain regions of the world, we offered different product ranges and brands in each region. We have decided at Domi Kids for the last 10 years and we continue to work on this brand. Within the Domi Kids brand, there are all products that come to mind in the underwear category on girls and boys, from the age of 0-2 to the age group 15-16. What inspires you in the design process? We have our own design team, photography studio and graphic department. In this sense, we can solve almost everything within ourselves. My wife Nigar is a design teacher and we receive a great deal of support from her. Of course, we have support in terms of traveling around the world. When we look at the world as of this year, we take the color designs, model designs and lines of 20202021 and share them with our team members here. Then we create our own unique design products.
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When we give dealers, these companies hang our logos and signs of our brands. They only sell our products. We supply not only Domi Kids but also all four brands. But when we provide products outside of the dealers, they have their own brands on their own machines. Different companies are also able to sell our products. fined as very large, but there are several countries where we send products in this way. Unfortunately, they usually take the products we sell to Europe and the Middle East via cargo. You cannot see our turnovers in export lists. Since we are moving through cargo companies, it is not direct export but it becomes our cargo sales. Our biggest target in exports is Europe. We especially want the heart of Italy and France.
What criteria do you pay attention to during production? What percentage of your products are produced in Turkey? We have an 8,000 square meter factory in Çekmeköy, Istanbul. In addition, we have a production area of 10,000 square meters in Niğde. In these two factories, we are going the same way with about 500 friends. We also have sales outlets. One is in İstanbul Yeşildirek and the other is in Zeytinburnu, İstanbul. We address a wide range of products both in the domestic market and abroad. Abroad, we have a dealership in the Balkans. What I call the Balkans; This is a dealership that we have worked for Bosnia and Herzegovina, Croatia, Serbia and similar countries for 20 years. We have a dealership in Macedonia. We have a business collaborator in Poland, and in Russia in the same way. In addition, we trade with Arabia, Macedonia, Iraq, Iran, Ukraine, Bulgaria, Israel, Jordan, France, Italy, Azerbaijan and many other countries. Turkey also has franchises in certain areas of our colleagues we work style. What about your export activities and goals? Which countries do you ship to? There are many countries we export to in Europe. We send products to countries like America, Germany. We have recently supplied products to one of France’s well-known brands, an Israeli-based company. We cannot be considered as an exporter company that can be de-
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2020
About Us 2014 yılında kurulan Monita Kids, çocuk abiye kıyafetleri üretmektedir. Ortadoğu, Asya ve Rusya başta olmak üzere Avrupa piyasasındaki trendleri takip eden işgücünden hammadde üretimine, pazarlamasından üretimin her aşamasına yerli sermayeli bir firmadır. Monita Kids markası müşteri odaklı, inovatif, sürekli gelişen, çağın gerekliliklerini sadece takip etmekle kalmayıp, bu gereklilikleri belirlemede de rol oynamaya adaydır. Çocukların memnuniyetini ve beğenilerini düşünen üretimler yapan Monita Kids, çocukların hassasiyetlerine, sağlık değerlerine, fiziksel rahatlıklarına önem vermektedir. Monita: “Üretim sürecinin en başında tasarım aşamasındayken kumaş ve aksesuar seçimlerimizi sağlık değerlerine uygun yaparak başlamaktayız. Elbiselerimizin fiziksel rahatlığı sağlayabilmesi, çocukların esnek hareketlerini sağlayabilmeleri için manken provalarla kontrolden geçirip fiziksel kalıplarına uygun formları kullanmaya dikkat ediyoruz. Küçükçekmece’deki fabrikamızda üretim gerçekleştiriyor, Laleli ve Yeşildirek’teki mağazalarımız ile tüketiciyle buluşuyoruz.”
Founded in 2014, Monita Kids produces children’s evening dresses. Following the trends in Middle East, Asia and Russia, especially the European market from labor to production, from raw materials to marketing, Monita Kids is a company with domestic capital. Monita Kids is customer-oriented, innovative, constantly evolving, not only by following the requirements of the era, but is also a candidate to play a role in setting these requirements. Monita Kids, which makes production that considers children’s satisfaction and likes, gives importance to children’s sensitivities, health values and physical comfort. Monita: “While we are at the beginning of the production process, we are starting to make our fabric and accessory choices in accordance with health values. We take care to ensure the physical comfort of our clothes, to ensure the flexible movement of children to check the manikin rehearsals and physical forms to use the appropriate form. We are producing in our factory in Kucukcekmece and we are meeting the consumers with our stores in Laleli and Yesildirek, Istanbul.”
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About Us
Best Kids, which in its branding period positioned itself as “Turkey’s pioneering brand in child fashion”, follows world trends, and its young and dynamic team prepares classic and unusual designs with the chic and comfortable suited for modern life.Best Kids produces the modern style of classic and casual children’s wear by combining attention to detail with quality fabrics and today presents its collections designed according to various customer demands to its clients through its selling points abroad and all over Turkey. Our company, following technological innovations in our sector closely and regarding investments in training as the most important investments, continues on its way by acting on this understanding with a management policy that always maintains top quality standards.
Best Kids была основана в 1973 году. Best Kids, которая в процессе своего становления упрочилась как «передовая марка детской моды в турции», Трендами вместе с молодой и динамичной командой создаёт классические и экстраординарные дизайны с роскошью и удобством, соответствующими современной жизни. Best Kids, иллюстрирующая современный стиль ежедневной детской одежды объединяя специфические особенности сектора детской одежды с качественными тканями, на сегодняшний день предлагает потребителям коллекции, созданные в соответствии с разными запросами клиентов, посредством торговых точек,распространённых по всей территории турции и за рубежом. Наша фирма вблизи прослеживает за технологическими новшествами в секторе и самым важным капиталовложением считает инвестиции в образование человека. Действуя именно по этому принципу, наша фирма старается придерживаться самых высоких стандартов качества.
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CNR Expo Center Visit us Hall 2 / C132
Bestkidsclubcom
FACTORY
SHOWROOM
Merkez Mah. Fırın Sok. No.67 34381 Bomonti-Şişli İstanbul-Turkey
Meşrutiyet Mah. Şair Nigar Sok. No.31-33 34363 Nişantaşı İstanbul-Turkey
T. : +90 444 5 944 F. : +90 212 221 65 16 info@bestkidsclub.com
T. : +90 212 230 30 40 F. : +90 212 234 18 98 showroom@bestkidsclub.com
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+90 532 172 32 05
Interview
The Effects Of A Pandemic On World Economies Continue The effects of the pandemic on world economies continue. Briefing about the impact of the coronavirus on business, Feyza Keskin Alp, Founder of FLY International Consultant & Foreign Trade, said, “The embargoes that China will suffer due to the epidemic and trade of China will be disrupted, exports of Turkey will positively affect and will contribute positively to some sectors. As EU countries limit their exchanges with China, opportunities will emerge for Turkish exporters who make more than 50% of their total exports to the EU.”
Feyza Keskin Alp- Founder of FLY International Consultant & Foreign Trade
What is the Impact of the Coronavirus on Business? Covid-19, which influenced the whole world and brought social and economic life to a standstill, caused many things to change, from our lifestyles to our way of doing business and habits. Besides the health, the virus’s damage to the global economy continues to increase its impact day by day. Even in the travel industry alone, the loss is estimated at $ 1.7 trillion. The outbreak has had its most pronounced effects on suppliers. Due to the emergency measures on the products to be supplied and the logistics channels, the commitments could not be fulfilled within the periods stipulated in the contracts. The tourism sector, which is one of the important economic instruments that directly affect the country’s economies, was literally thrown into uncertainty. The epidemic is already ongoing. Medically, one day will surely end. However, as in social life, nothing will happen in trade as before, written and unwritten rules will be rewritten. China ‘s epidemic is to be interrupted by reason of embargo and trade will suffer, it will make a positive contribution to export of Turkey by positively affecting some sectors. As EU countries limit their exchanges with China, opportunities will arise for Turkish exporters, who make more than 50% of their total exports to the EU.
What Changes Will There Be in the Post-Coronavirus Economy? What Process is Expected? While the coronavirus epidemic shakes the world economies deeply, it seems that the economic problems caused by the crisis will not lose its effect even after the epidemic ends, and even change the financial order forever. While the global economies contracted after the pandemic, each country’s time to get out of the crisis will be at a different time according to their internal dynamics, but the signal of the FED and IMF to recall the dollars will appear in a single time. We can see an environment in which developing countries can import inflation from the USA with the withdrawal of the dollar in the following periods and the depreciation of their currencies. How would you evaluate the effects of coronavirus on the supply chain? The epidemic creates anxiety about breaking in the supply chain of raw materials and intermediate goods, especially in the manufacturing industry. While companies are worried about production difficulties due to foreign raw materials, they are struggling with an increase in stock costs. Every problem we will experience in raw material supply affects both our production and export negatively. In particular, about 10 billion July
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dollars of direct imports from China go to production-oriented products such as raw materials and machinery. We also have imports for production from the EU. At this point, restructuring is required according to the new risk factor for the supply chain. Rapid supplier discovery technologies need to be implemented for the alternative supplier. What about the effects of the virus on ready-made clothing export? Rapidly losing blood of garment exports, one of the strategic sectors of Turkey’s exports suggest the textile community. We make approximately 70% of our ready-to-wear exports to EU countries and England. European markets were almost completely closed in March-April due to the worsening outbreak in Italy, Spain, France and the UK. It has remained in millions of dollar order warehouses that have been completed. Our ready-to-wear exports decreased by 50% compared to last year. My prediction apparel with quick order after would decline another two months, exports towards a resumption of postponed demand because raw material as well for the virus after the request shall be first preferred country Turkey because of garments infrastructure. According to countries such as China and Bangladesh, we will be the first choice of European retailers as we can respond quickly to demand.
How will the effects of the virus on the world economy be? Stock markets around the world suffered very, very serious losses. The dollar has risen. The price of oil has dropped dramatically. On the background of these developments in the financial front lies a serious increase in concerns about the real economy. Although it is not easy to predict to what extent the economies of the country will be affected by this virus crisis, it can be said that a serious invoice will eventually emerge. Quarantine applications carried out in many countries, especially in China, and especially the firms brought a significant slowdown in global economic activity. While this atmosphere caused firms to suspend investments in general, individuals also made them go out less and spend less. In the resulting picture, we see that global demand, which is oil and commodities, has decreased significantly. This situation adversely affected countries such as Brazil, Australia, and oil exporters such as Saudi Arabia and Russia. The serious decline in global mobility has also negatively affected countries such as Italy, France and Spain, where tourism revenues have contributed significantly to the country’s economy. The virus crisis has hit the global 93
logistics and supply chains significantly. States should implement an expansionary fiscal policy globally in order to control the damage caused by the decreasing demand to the real economy. For states that already have high indebtedness, this is difficult, but there is no other tool. The real economy with public debt at very low levels while Turkey has an important point to keep up in the movement. We should not forget that we are in a period where the real economy survival, not the budget balance, is critical.
How should the recovery process be after the virus and what measures should be taken? It is expected that the damage caused by the coronavirus epidemic on the global economy and the recovery process will take a long time. There were serious losses due to the restrictions of the airline, tourism and entertainment sectors. The change in consumer habits is quite high in some sectors, especially in retail. Even if the restrictions start to be lifted, it is possible that the events with wide participation, such as concerts and sports events, cannot be held for months, and the stores and restaurants accept less customers due to the application of social distance rules after opening. The fear of catching the virus in the consumer shows that it will take time to return to their old habits. The US economy is expected to shrink 7.1 percent this year and return to pre-epidemic levels by 2022 at the earliest. So it is obvious that there will be a significant economic contraction across the world. The global economy will enter the recovery process after a while. Some countries with developed economies such as China have started to show symptoms in this sense. We do not know how long this process will continue, but it is not possible for the “V” type recovery, that is, the economic parameters to recover after a sharp decrease in the short term. Country governments have launched large-scale incentive packages to keep their economies alive and to keep demand alive. Central banks are going to monetary expansion. According to the latest data from the IMF, it has exceeded $ 8 trillion. Currently, a “U” type recovery is the most realistic and positive picture for the global economy. The decline in this table takes a long time but spreads over time. Although damages such as company bankruptcies that cannot be returned during this period, they reach the pre-economic level after a while. However, let’s underline that uncertainty continues on many issues. For the global economy, the tunnel has light, but the road is still dark and long. July
2020
Interview
CRISIS MANAGEMENT IN THE PANDEMIA PROCESS
Professional Trainer & Coach - Tunç Vidinli
Events whose causes and consequences have not been determined precisely, occur rapidly, put companies at risk and create pressure, are described as crisis. Crises are situations that pose a serious threat to an organization’s reputation or even survival. If the crisis is not managed well, it can be repeated and the risk rate may increase. Emphasizing that it is important to remember that crises are a part of life, Professional Trainer & Coach - Tunç Vidinli stated that it is necessary to return to normal life after the crisis with lessons learned from previous events.
What is a Crisis? We can think of the crisis as an event or activity that would create an unwanted change that would undermine stability and habit in the current situation. The new state that will occur as a result of an event turning into a crisis takes on an unconventional state that is customary or different from the planned one. The crisis management, and management across our unknown. How can we be prepared for the crisis? Being prepared for the crisis requires that the team carrying out the crisis management be experienced and equipped. Because the crisis is an unknown, it is a situation that has not been considered before. If you are heading for an unknown, you expect the team you set out to have different thinking skills and have different views on many different topics.
on how prepared you are before. The concept of crisis is something that you need to be prepared in general and keep yourself strong. If you are living one day without thinking that a situation that can hit normal life may occur, you are very likely to be affected by a possible crisis. Let’s say that not only Covid-19, but any crisis arose. First of all, you need to stay calm and avoid taking extreme precautions immediately, or taking steps that can lead to wrong results. Nevertheless, it is useful to give your activities a short time. In the short term, it is necessary to pay attention to the decisions that will have great effects when taken urgently.
How should crisis management process be during Coronavirus outbreak? The Covid-19 outbreak is a situation that needs to be managed in many ways. In general, decisions should be made with a wise team who knows what they are doing first about health and then the economic and social situations that will emerge. The situation is not different for companies or families (individuals). In families (or individuals), reliable people will be the same among co-friends who are nearby at such times. When you get caught in such processes, it may affect you depending
What should be done to overcome crises? What are your suggestions to individuals and companies? It is important to remember that crises are a part of life. Therefore, we should allocate some of our resources to this, materially or in different ways. The crisis is not just something you will think of when it comes. Am I prepared for a crisis? The question is a question that needs to be constantly asked. For this, both the company and the individuals must have developed endurance. This resilience is not about yesterday, but about living the day by looking to the future. How should the business management be after the crisis? When things start to slowly return to normal after the crisis, we should have learned lessons from this crisis. Also, with the effect created by the crisis, life will somehow not be the same. Since the crisis has destroyed the companies that could not survive in this period, it means that competition for those who can survive decreases. The durable ones of companies have the opportunity to get out of the crises stronger.
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Article
CORONAVIRUS AND MARKETING The coronavirus outbreak has broken the economies of all countries around the world without exception. It is unlikely that this situation will improve in a short time. Countries took different measures to deal with this crisis. All these measures caused an economic crisis especially in all countries. Naturally, all businesses are trying to survive against this crisis with different measures…
Marketing Consultant and Instructor Dr. Lecturer Zeki Yüksekbilgili
The crisis can be defined in its simplest form as “the difficult period, crisis, depression seen in a country or between countries, in the life of a society or an organization”. The crisis caused by the Corona virus outbreak that we are experiencing now affects business life in all areas. But in times of crisis, it is possible to manage the crisis seriously with maneuvers especially in the marketing area. Perhaps the biggest problem in times of crisis is marketing because the demand is decreasing, the tendency to spend is decreasing, and the trust in manufacturers, products and services is decreasing. Moreover, due to the current coronavirus epidemic, people’s closure to their homes to prevent the spread of the epidemic has caused things to come to a halt. Here in the crisis, marketing management comes into play right here; The first thing companies do in times of crisis is to interrupt promotional activities. The vast majority of firms prefer to wait until the crisis improves. The promotional activities to be carried out in times of crisis are very effective and powerful, contrary to what is believed. First of all, advertising is more effective than ever, because in times of crisis, promotional activities are almost non-existent, firms that advertise advertising are immediately noticeable, as always, consumers, who are bombarded with dozens and hundreds of promotional activities, immediately notice this promotional activity. At this time, thanks to the few promotional activities, the promoting company gives the consumer the messages that it continues its activities despite the crisis and is a reliable company. Thanks to these messages, companies engaged in promotional activities can significantly increase their
market shares. One which is always important is being in constant contact with customers, it becomes even more important in times of crisis, because remembering at these times is more valuable to customers. In times of crisis, customers also experience the crisis with all their difficulties. In such times, remembering, helping them will be an experience they will never forget. Providing free consultancy to customers, extending payment terms, providing products and services that will not harm you much for free will make customers appreciate. The most important point to remember is that the crisis is temporary. After the crisis, all companies will have to spend a lot of time and money to replace lost customers! Finally, efforts to isolate yourself to keep everyone at home and not infected are directing most customers to online resources. Having both processes and products online can be a great advantage. Therefore, businesses that can carry their businesses and processes online will manage to overcome this crisis much more easily. Also; While trying to increase your sales and stand, do not harm your brand awareness. Make an effort to segment your users. In these days when a lot of information is shared, do not bother your users by sending a lot of messages. Everyone was affected by the crisis and really bored. Do not associate every advantage you provide to your customers with the corona virus. (Example: Corona Discount, Coupon Code Corona-19 etc.) We will survive this situation by staying together…
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2020
Fair
Best regards, İlhan ERSÖZLÜ General Manager TÜYAP Bursa Fairs
JUNIOSHOW
Fair 13 January 202 1 ‘also Prepares to Provide Added Value to Commercial Sector
Continuing to bring domestic and international baby and child apparel industry together, JUNIOSHOW FAIR will be held in Bursa, which is carrying out a significant share of the baby kid garment production with 80 percent of Turkey’s, manufacturing base of baby kid garment sector. The important platform, which is the Bursa meeting of the sector, combines quality-oriented production with design and presents more than 10 thousand models of the “spring - summer” baby kid collections for the ages between 0 and 12. Prepared with nearly 200 participating companies, the Fair takes place in a 20 thousand m2 closed area consisting of 4 separate halls and foyer areas with “uniform special decoration stands”.
Organized with joint organization of Tuyap Bursa Fairs Inc. and Bursa Chamber of Commerce and Industry (BCCI), within cooperation Baby and Children’s Clothing Sector Industrialists and Businessmen Association (BCCSIBA), valuable support of Bursa Metropolitan Municipality, Junioshow Bursa International Baby, Children’s Clothing and Children’s Needs Fair will take place at Tuyap Bursa International Fair and Congress Center between 13 and 16 January, 2021.
Businessmen from 60 Countries are expected to be visit the fair In Junioshow fair, where only wholesale will be available, within the scope of the works of TÜYAP foreign offices and the R&D projects carried out by BTSO with the support of the Ministry of Trade of Turkey , efforts are underway to bring over 1000 business people from around 60 countries to Bursa for cooperation in different geographies where the sector is strong. The sector July
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representative, which is planned to come from more than 40 cities, especially in Istanbul, Gaziantep, Izmir, Ankara and Denizli, will hold important cooperation meetings with the companies at the fair. We aim to continue to strengthen the sector’s exporter identity with the business connections that will be formed during the fair. The fair also encourages the participant firms to increase their R&D activities and to improve their quality-oriented production understanding through investments in design and technology.
Ur-Ge Projects Strengthen the Fair The Project of International Competitiveness Development (URGE), which is realized special for Junioshow, is prepared with the support of the Bursa Chamber of Commerce and Industry under the coordination of the Turkish Ministry of Commerce. The Urge project aims to increase the exports of its members and have a voice in international competition. Within the scope of Urge project, it increases the export volume of babies and children ready-to-wear with foreign trade purchasing delegations organized in different geographies of the world. The project contributes significantly to both Bursa and the national economy. In the upcoming fair, important buyers will be in our fair within the scope of the project and will establish business connections. Overview of Junioshow 2020 Fair To briefly touch on the figures of the Fair, which brought the sector together between 8 and 11 January 2020 under the umbrella of Tüyap Bursa; Bursa textile manufacturers and fashion determines that bring together industry professionals with the latest trends JUNIOSHOW F UAR’s ; Nearly 200 exhibitors, the work of TUYAP overseas offices, Bursa Chamber of Commerce and Industry, Ministry of the studies covered by the Ministry of Commerce URGE project 6 5 from countries 1 245 foreign buyers, the total of 27 thousand 892 industry professional visitors of the popular Junioshow Fair He lived in a colorful atmosphere with the Junioshow fashion show that took place for 2 days. The fair, which has become a brand fair in the sector, hosted
sector representatives from 49 provinces, especially in Istanbul, Gaziantep, Izmir, Ankara, Manisa, Antalya and Denizli. Business connections established during the fair contributed greatly to the production, competition and export of the sector. Why Should You Participate in the Next Junioshow? The fairs, which are held twice a year, have now become a brand. Our companies participating in the fair, which stands out with its international quality, should take their place in the fair with the aim of opening up new markets and increasing their existing market shares in addition to increasing their brand values. If we summarize why you should participate in this Junioshow briefly in items; Reaching professional visitors from countries where the sector is developing from abroad under the same roof Establishing new business contacts and partnership agreements To be able to follow the developments and expectations in the sector closely Capturing new investment opportunities
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Fair
To strengthen its prestige by taking part in effective organization Creating brands and opening up new markets Determining the position of the company in the market, determining new areas To evaluate the chance of competition To promote new products, to observe the success of the market To make customer analysis Supporters and Collaborators of the Fair As Tüyap Bursa Fair, we have organized 284 fairs since our establishment. Of course, we have a partner who works with us while doing so many exhibitions. With the Bursa Chamber of Commerce and Industry, where we have joined forces in the past years, we have also taken important steps in bringing new fairs to Bursa in the sectors we are strong. As a result of the impressions we have gained from the fairs we held together, we make positive contributions to Bursa’s trade volume, with special fairs for its industry, which was organized with this cooperation. In addition to our partner BTSO, we work with the subject of each fair, as well as rooms, associations, etc. For the Junioshow Fair, we have been cooperating with the Baby – Kids Textile
Sector Industrialists and Businessmen Association (BEKSIAD) since the first year of the fair. We also benefit from the Ur - Ge project supported by the Ministry of Commerce in bringing procurement committees from abroad. I would like to thank the Bursa Governorship of Turkey, Bursa Metropolitan Municipality, for which we received support in all fairs, for their support.
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6 1 13OCAK
Y R A U JAN021
BURSA ULUSLARARASI BEBE, ÇOCUK HAZIR GiYiM & ÇOCUK iHTiYAÇLARI FUARI
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BURSA INTERNATIONAL BABY, KIDSWEAR & KIDS NECESSITIES FAIR
junioshow.com junioshowbursa
junioshowbursa
BURSA
TÜYAP BURSA ULUSLARARASI FUAR VE KONGRE MERKEZİ TÜYAP BURSA INTERNATIONAL FAIR AND CONGRESS CENTER
Altınova Mah. Fuar Cad. 25/1 16250, Osmangazi Bursa/Turkey
“Bursa’n›n Gücü” “Power of Bursa”
BU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE BORSALAR BİRLİĞİ) DENETİMİNDE DÜZENLENMEKTEDİR. THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174
Fair
Kids’ Time Poland, the best possible chance for a successful market debut
For over 11 years, Kids’ Time has been developing a friendly, dedicated platform for new products presentation, gain and share the most up-to-date knowledge about the industry’s latest developments
The KIDS’ TIME Fair of Toys and Products for Mother and Child - the success story continues. KIDS’ TIME is the best platform to present the latest prams, car seats and restraints, furniture, clothes, toys and everything a mother and child need. The three expo days, 8 exhibition halls filled to the brim with the latest offer of producers and distributors: prams, car seats, toys, furniture, textiles, children’s articles and many more, more than 537 exhibitors, including 73 foreign companies from 20 countries, incl. Austria, Belgium, Cyprus, Spain, the Netherlands, Germany, Russia, Turkey, USA, Great Britain and Italy. The fair was visited by nearly 8,000 guests from 50 countries. - For over 11 years, we have been developing a friendly, dedicated platform for new products presentation, gain and share the most up-to-date knowledge about the industry’s latest developments. Every year we host top brands as well as market entrants who have just made the début. A truly diverse and international event - said Andrzej Mochoń PhD., president of Targi Kielce. MARKO is the expo strategic partner, the BRANŻA DZIECIĘCA [Children’s Industry] publishing house has traditionally been the main media partner of the exhibition. The extensive exhibitors list included: Mattel, MARKO, Trefl, WADER and Lego, the most important companies which represent the segment of prams and strollers, car seats and baby accessories. - The expo is a permanent fixture on the calendar and a must-attend event not only among the world’s largest brands. Companies which
have recently started doing business account for over 25% of the exhibition. Thus KIDS’ TIME expo is becoming even more diverse. KIDS’ TIME has proven to offer the best possible chance for a successful market debut, there is no other place like this one - added Andrzej Mochoń. As Baby & Kid Store magazine, we thank all Kids’ Time team, they were very polite, kind and good for us. As every year, we took part in 11st edition of Kids’ Time Poland as well in order to distribute our magazine from our stand. The companies were satisfied with the visits and the contacts made at their stand during the fair. Both visitors and exhibitors were satisfied with the outcome of the fair. Zeyland Zeynep Giyim and Kimpeks Textile from Turkey attended the fair and they were happy with the customers who came to their booths.
July 102
2020
The 12th International Fair of Toys and Products for Mother and Child
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17-19.02.2021 Kielce, Poland
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Baby & Kid Store, the only specialized publication of the Mother Baby Children’s products industry, continues to be a voice at world-famous fairs. We promoted you on 38th International Istanbul Children Baby Maternity Industry Expo, January 8-11, 2020, where baby-children’s ready-to-wear and accessories are exhibited between the ages of 0-16, featuring chirpy products such as the little ones themselves, and participating by industry professionals. We were in Bursa, which is our beautiful city with a beautiful summer, which is famous for its peaches, strawberries, raspberries, pears, figs, olives and chestnuts, which are home to many civilizations with its long history, which contains natural beauties, for JunioShow, January 8-11 by Tuyap Bursa fairs Inc. and Bursa Chamber of Commerce and Industry, Baby Children’s Garment Industrialists and Businessmen’s Association by hosting thousands of local and foreign guests and we continued to be your voice in the heart of the children’s ready-to-wear industry via Junioshow fair. We turned our route from international fairs to Italy, the heart of fashion, which creates wonders in its kitchen. We took part and distibuted our magazine displaying you on Pitti Immagine Bimbo fair, January 16-18, 90th Babykid + Fimi Spain fair 24-26 January, Linexpo 2020 İstanbul Lingerie, Hosiery Exhibition, 5-8 February, Istanbul Exhibition Center, where new trends are exhibited, fashion shows and visual shows, then at the same we were 9th Pentex Combed Textile and Technologies Fair Pentex fair held in Gaziantep which is famous fot its baklava, and we were in Polish Kid’s Time, February 19-21 and for the last stop we were in the CJF - Child and Junior Fashion Exhibition, February 24-27 held in Moscow, Russia. July 104
2020
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Interview
Sektör,
CBME Türkiye ile Yeni Yıla
Taze ve Katma Değerli Bir Başlangıçla Girecek… Bölgenin en güçlü “bebek ve çocuk ürünleri fuarı” CBME Türkiye Uluslararası İstanbul Anne Bebek Çocuk Ürünleri Fuarı, 13- 16 Ocak 2021 tarihleri arasında İstanbul Fuar Merkezi’nde 39. kez düzenlenecek. CBME Türkiye ve İstanbul Kids Fashion Fuar Direktörü Hatice Dinçer, bebek ve çocuk modasında 0-16 yaş arası İlkbahar-Yaz 2021 koleksiyonlarının sergileneceği fuar öncesinde sorularımızı yanıtladı. Sektörün 2021 yılına CBME Türkiye ile katma değerli bir başlangıç yapması için çalıştıklarını ifade eden Dinçer, pandemi nedeniyle en üst seviyede alınan Informa AllSecure Sağlık ve Güvenlik standartları hakkında bilgi verdi. 1- Öncellikle bizimle röportaj gerçekleştirdiğiniz için çok teşekkür ederiz Hatice Hanım. Pandemi, dünya genelinde tüm sektörleri etkiledi. Fuarcılık sektörü ve CBME Türkiye – İstanbul Kids Fashion özelinde nasıl etkilendiniz, değerlendirebilir misiniz? Önceliğimiz her zaman çalışanlarımızın, ziyaretçilerimizin ve katılımcılarımızın memnuniyetleri ve güvenlikleri. Bu nedenle süreci çok yakından takip ediyoruz. Hastalığın kontrol altına alınması ve bulaşma riskinin en aza indirilebilmesi için tüm dünyada olduğu gibi Türkiye’de de sıkı önlemler alındı. Ülkeler sınırlarını kapattı, havayolu ulaşımı durdu. Türkiye, sınırlarını ilk kapatan ülkeler arasındaydı. Ayrıca, Türkiye Cumhuriyeti Sağlık Bakanlığı Koronavirüs Bilim Kurulu ve devletin aldığı kararlar doğrultusunda toplu etkinliklerin Mart-Temmuz ayları arasında yapılmasına izin verilmeyeceği bildirildi. Bu süre daha sonra Eylül’e kadar uzatıldı. Biz de bu dönemde gerçekleşmesi planlanan İstanbul Kids Fashion fuarımızı iptal etme kararı verdik ve 13-16 Ocak 2021 tarihleri arasında İstanbul Fuar Merkezi’nde gerçekleştireceğimiz bir sonraki fuarımız olan CBME Türkiye için çalışmalarımıza başladık. Fuarcılık çok büyük bir sektör. Fuar Endüstrisi Küresel Birliği (UFI), Bağımsız Fuar Organizatörleri Derneği (SISO) ve Oxford Economics’in yaptığı ortak araştırmaya göre küresel fuarcılık sektörü, tüm dünyada yaklaşık July 106
2020
3 milyon kişiye istihdam sağlıyor ve 325 milyar dolarlık bir ekonomik değer üretiyor. 2018 yılı rakamlarına göre dünya genelinde 30 binin üzerinde fuar düzenleniyor. Yapılamayan bu fuarlar kaynaklı olarak ekonomik kaybın 100 milyar doları bulabileceği öngörülüyor. Türkiye’de ise alınan toplum sağlığını koruma adına alınması gereken kararlar gereği, TOBB 2020 fuar takvimine göre Ocak-Eylül döneminde 99 fuar yapılabildi. Eylül itibariyle de planda yer alan ve bu döneme ertelenen fuarların yapılması öngörülüyor. TİM’in verilerine göre ülkemizde 3,1 milyon kişiye istihdam sağlayan 70.000 ihracatçı firma var. Bu firmaların büyük bir bölümü, ihracatlarını fuarlar kapsamında imzaladıkları iş anlaşmaları sayesinde gerçekleştiriyorlar. Bu nedenle 2020 yılı pek çok sektör için kayıplara neden olsa da fuarcılık sektörünün toparlanmasının uzun sürmeyeceğine inanıyoruz. Çünkü ticari fuarlar geçmişten bugüne, dünya ticaretinde önemli rol üstlendi. Pandemi sürecinde en temel ihtiyaçlarımızı karşılayacak olanlar dışında tüm sektörler üretimlerini durdurmak zorunda kaldı. Ülkeler halihazırda ağır hasar gören ekonomilerini düzeltmek için ticarete güveniyorlar. Bu dönemde dünya genelinde ihracat ve ithalatta büyük artış olabileceğini öngörüyoruz. 2- CBME Türkiye’de uygulanacak sağlık ve güvenlik önlemlerini paylaşabilir misiniz? Öncelikle katılımcı ve ziyaretçilerimiz bizim için çok önemli ve değerli. Bu nedenle güvende olduklarını hissederek CBME Türkiye’de yer alabilmeleri için, bunu fuarlarımızın odağına yerleştirdik. Fuarımızın herkes için güvenli ve kontrollü bir ortamda yapılması adına, en üst düzeyde hijyen ve güvenlik sağlayacak Informa AllSecure güvenlik standartlarını geliştirdik. Fuarlarımızın elbette ilk etapta hükümet ve devlet otoritesinin tavsiyelerine ve bunun yanında fuar alanına veya lokale özgü düzenlemelere göre yürütülecek. Ayrıca, fuar alanımızda büyük bir titizlikle hazırlanan çok kapsamlı “Informa AllSecure 10 Ana Kuralı”na uyulacak. Standartlarımız, ‘Temizlik ve Hijyen’, ‘Fiziksel Mesafe’ ile ‘Tespit ve Koruma’ olmak üzere üç ana başlıktan oluşuyor. Bu kapsamda otoparklarımızda da dahil olmak üzere fuar alanımızda geliştirilmiş temizlik uygulayacağız. CBME Türkiye ve İstanbul Kids Fashion öncesinde, sırasında ve sonrasında derinlemesine temizlik yapılacak, en yüksek hijyen ve temizlik standartlarını sağlamak için fuar alanıyla birlikte çalışacağız. Fuar esnasında katılımcı ve ziyaretçilerimizin sağlığı ve güvenliği için, kapı kolları, tuvaletler ve yeme içme alanları gibi sık dokunulan alanlara odaklanarak
sürekli sterilizasyon yapılacak. Kişisel hijyenin de güvende olmanız için ne kadar önemli olduğunu biliyoruz. O nedenle, fuar alanımızda ilave el yıkama noktalarımız ve yine el dezenfeksiyon istasyonlarımız bulunacak. Tüm katılımcı ve ziyaretçilerimizin düzenli olarak bu alanları kullanması için anonslar ve teşvik edici mesajlar vereceğiz.
3- Ek olarak, sosyal mesafenin korunması adına ne tür önlemler aldınız? Sosyal mesafenin korunmasının bu süreci atlamamızda ne kadar önemli olduğunu hepimiz çok iyi biliyoruz. Fuara girişinizden itibaren katılımcı ve ziyaretçilerimiz temassız kayıt ile fiziksel mesafeyi sağlamak üzere aldığımız ilk önlem ile karşılanacak. Elbette daha önce olduğu gibi online kayıt seçeneğimiz de bulunacak. Katılımcı firmalarımızdan güvenlikleri adına girişte yüz maskesi takmalarını istiyoruz. Hükümet ve sağlık otoriteleri, katılımcıların ve personelin eldiven ve göz maskesi gibi diğer kişisel koruma ekipmanlarının kullanılması tavsiyesi olduğu takdirde, bu kural fuar alanımızda uygulanacak. Katılımcı ve ziyaretçilerimizin CBME Türkiye ve İstanbul Kids Fashion’ı güvenle deneyimleyebilmeleri için her türlü tedbiri aldığımızı bilmenizi isteriz. Fuarlar bizleri fiziksel olarak bir araya getiren ve bu sayede en verimli ticaret deneyimi yaşamamızı sağlayan ortak buluşma ortamları. Aynı deneyimi sağlıklı ve güvenli şekilde yaşamaya devam etmek adına CBME Türkiye katılımcıları ve ziyaretçilerinin kartvizitler ve satış broşürleri gibi basılı materyaller yerine dijital alternatifleri kullanmasını öneriyoruz. İstanbul Fuar Merkezi’nde yapılacak fuar alanımızda yer alan yiyecek içecek istasyonları için de özel önlemler alıyoruz. Fuar ekibimiz, en yüksek gıda güvenliği standartlarını uygulamak için fuar alanı ile birlikte çalışacak, self servis büfeleri en aza indirilerek önceden paketlenmiş gıda seçenekleri sunulacaktır. Sıraya girilmesi ihtimaline karşı da sosyal mesafe kuralına uyulması adına yer işaretleri ve ilgili yönlendirmeler yapılacaktır. 4- Dijitalleşme bu dönemde çok büyük önem kazandı. CBME Türkiye’de bu konuda yenilikler var mı? Güvenlik ve hijyen önlemleri yanı sıra, 13-16 Ocak 2021 taJuly
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Interview
rihleri arasında düzenlenecek CBME Türkiye ve 2-5 Haziran 2021 tarihleri arasında düzenlenecek İstanbul Kids Fashion fuarları katılımcı ve ziyaretçilerinin yüksek fayda sağlayacağı birçok dijital yeniliğe de imza attık. Bölgenin en güçlü “bebek ve çocuk ürünleri” fuarı CBME Türkiye ve İstanbul Kids Fashion dijital ürünleriyle, zorlu başlayan 2020 yılında sektörün bir sonraki adıma geçmesi ve yıl boyunca hedef kitlesiyle bir araya gelip, bağlantılarını sürdürebilmesi adına değerli fırsatlar sunduğumuza inanıyoruz. Marka görünürlüğü bir fuarın en temel değerlerinden biri. İçinde bulunduğumuz süreçte, piyasa değişikliklerine duyarlı, adapte olma yeteneğine sahip firmalar için başarının anahtarı, dijital ürün seçeneklerini değerlendirmekte yatıyor. Biz de CBME Türkiye ekibi olarak, büyük bir heyecanla katılımcı firmalarımızın markalarını etkili yoldan 365 gün kesintisiz tanıtabilecekleri ve satış fırsatları yakalayabilecekleri yeni dijital çözümler ürettik. Böylece CBME Türkiye Fuarı aslında 4 değil, 365 gün sürecek. Başta Orta Doğu, Kuzey Afrika, Rusya-BDT ve Doğu Avrupa ağırlıklı olmak üzere, 175 farklı ülkeden 100.000 kişilik bebek ve çocuk ürünleri sektörü veri tabanı ile katılımcı markalarımızı online olarak bir araya getiriyoruz. Üretici firmalarımız bu yeni dijital platformumuz sayesinde yalnızca fuar sırasında değil, tüm yıl boyunca nitelikli ticari alıcılardan oluşan datamızda bulunan mevcut müşterileriyle iletişimlerini sürdürebiliyorlar ve yeni müşteriler kazanıp marka imajlarını yükseltebiliyorlar. Ziyaretçilerimiz de katılımcı marklarımız hakkında daha fazla bilgi alma ve aradığı ürünleri daha hızlı bulma şansına sahip oluyorlar. 5- Pandemi sürecinde dijital dünyanın zirve yaptığı bir gerçek. Bu alandaki yeniliklerinizi daha detaylı anlatabilir misiniz? Öncelikle, sektörün tek online marka kitapçığı “Brand Book”u hazırladık. Marka Kitapçığımıza www.cbmeturkey. com ve www.istanbulkidsfashion.com web sitelerimizin ana menüleri üzerinden ulaşabiliyorsunuz. Kullanıcı dostu olan web sitelerimiz sezonun trendlerine göre bu süreçte sektörün daha efektif kullanımı için yenilendi ve geliştirildi. Yıllık ortalama 250.000 ziyaret alan web sitelerimiz sayesinde üretici firmalar potansiyel alıcılarıyla bir araya gelip, marka bilinirliğinizi kolayca arttırabilirler. Ayrıca yenilenen web sitelerimizle birlikte alt yapı çalışmaları tamamlanan “gelişmiş katılımcı listesi” uygulaması ile, potansiyel alıcılar fuar öncesinde de üretici firmalara doğrudan mesaj atıp ürünleri hakkında bilgi alabilecek, fuar için B2B randevularını oluşturabilecekler. Dijital olarak tüm dünyada bebek ve çocuk ürünleri sektörü profesyonelinin aktif olarak takip ettiği @cbmeturkey @
istanbulkidsfashion Instagram ve Facebook hesaplarımız üzerinden Sosyal Medya Video Reklamı (IG TV) paketleri uygulaması başlattık ve geleceğin pazarlama trendini katılımcılarımızın hizmetine sunduk. Bunların yanında İngilizce-Türkçe hazırladığımız CBME Türkiye Mobil uygulamamızı hayata geçirdik. Sektör de abone olarak, bu büyük datayı her an eli altında bulundurabilir ve markasının her alanda görünür olmasını sağlayabilir. CBME Türkiye ve İstanbul Kids Fashion fuarlarının veri tabanına her ay İngilizce ve Türkçe olarak ayrı ayrı gönderilen ve sektörle ilgili gelişmelerin aktarıldığı “Trend Postası/ Trend Newsletter” e-bülten ile, yine aynı kapsamlı dataya her ay gönderilen “Online Vitrin” e-bülteninde ayın öne çıkan firması olma imkanıyla üretici markalar, bebek ve çocuk ürünleri sektörü satın alıcılarına ayrıcalıklı şekilde ulaşabilirler. 6- Sanal fuarlar bu dönemde çok gündeme geldi. Sizin bu konudaki görüşünüz nedir? İstanbul Kids Fashion ve CBME Türkiye özelinde ele alırsak, sanal fuarların özellikle tekstil sektörü için uygun olmadığı görüşündeyiz. Alıcılar, kıyafetleri mutlaka görmek, kumaşlara, kullanılan aksesuarlara dokunmak, dokularını, kıyafetlerde nasıl durduğunu görmek isterler. Bebek ve çocuk ürünleri sektöründe kullanılan ürünlerin ise sağlığa zararlı maddeler içermemesi açısından daha da hassas olunması gerektiği düşünülürse, özellikle bu sektörde yüz yüze fuarcılığın devam edeceği öngörülmektedir. Sanal fuarcılık bazı sektörlerde pazarlama seçeneklerinden birisi olabilir, ancak bizler ayrı bir sanal fuar yapmaktansa, düzenlediğimiz fuarlar ile aynı dönemde, tamamlayıcı olarak sanal fuar düzenleyerek, destekleyici bir rol üstlenmesini bekliyoruz.
7- Bu detaylı ve samimi cevaplarlar için çok teşekkür ederiz Hatice Hanım. Son olarak sektöre iletmek adına eklemek istedikleriniz varsa alabilir miyiz lütfen? Dünya’nın en büyük fuar organizatörü İngiliz Informa Markets, bünyesinde bulunan bebek ve çocuk ürünleri fuarları CBME China, CBME India ve CBME Indonesia fuarlarıyla birlikte ABD’de gerçekleşen Children’s Club ve Magic gibi uluslararası prestije sahip “moda” fuarlarını da portföyümüzde bulunduruyoruz. Dolayısıyla katılımcı ve ziyaretçilerimize Dünya’nın en büyüğü olma güvencesini vererek fuarlarımızı düzenliyoruz. Türkiye ekibimiz bu alandaki engin tecrübe ve gücümüzü her alana yansıtıyor. Yaklaşık 40 yıldır kesintisiz olarak yılda iki kez Ocak ve Haziran aylarında CBME Türkiye ve İstanbul Kids Fashion fuarlarını düzenleyerek sektörün trendlerine öncülük ediyoruz. Öte yandan, sizlerin de çok iyi bildiği üzere bir ülkenin ekonomisinin sürdürülebilir olarak büyümesi, var olan pazarlardaki ihracat payının arttırılması ve yeni pazarlara giriş yapabilmesi ile mümkün. Fuar organizatörleri olarak bizler, katılımcılarımızın hedef ülkeleri doğrultusunda çalışmalar yaparak, alıcıları fuarlarımıza getiriyor ve dünya standartlarında ürün ve hizmetler sunan katılımcılarımızın uluslararası pazarın birer oyuncusu olmalarına katkı sağlıyoruz. Bu kapsamda biz Informa Markets olarak, globalde 15 ana sektörde düzenlediğimiz 500’den fazla fuar ve 11.000’den fazla çalışanımızla Dünya’nın en büyük fuar organizatörü olmanın gururunu yaşıyoruz. Pandemi sonrasında da önceden yaptığımız planlamalar çerçevesinde sektörün 2021 yılına CBME Türkiye ile katma değerli bir başlangıç yapması için yüksek bir motivasyonla çalışmaya devam ediyoruz. July
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The Industry Enters the New Year with a Fresh and Value-Added Beginning with CBME Turkey…
CBME Turkey International İstanbul Children Baby Maternity Industry Expo that is the most influential “baby and children products exhibition” will be held in Istanbul Expo Centre on 13 – 16 January 2021 for the 39th time. CBME Turkey and İstanbul Kids Fashion’s Exhibition Director Hatice Dinçer has answered our questions before the exhibition where Spring – Summer 2021 collections for the children aged between 0 – 16 in baby and children fashion will be exhibited. Stating their efforts to have the industry enter 2021 with a fresh and value-added beginning with CBME Turkey, provided information on the Informa AllSecure Health and Safety standards taken at a maximum level due to the pandemic.
1- First of all, we would like to thank you Miss Dincer for making this interview with our magazine. Pandemic has affected all industries worldwide. Could you assess how the exhibition industry and CBME Turkey – İstanbul Kids Fashion have been particularly affected by it? Our priority is always the satisfaction, and safety of our employees, visitors, and exhibitors. Therefore, we follow the process very closely. Strict measures have been taken in Turkey as well as all over the world to control the disease and minimize the risk of contamination. The countries closed their borders, and airway transportation is ceased. Turkey was among the first countries to close the borders. In addition, in line with the decision taken by the Ministry of Health of the Republic of Turkey Coronavirus Scientific Advisory Board and the government, it was announced that the public events would not be permitted between March and July. This period was later extended until September. We decided to cancel İstanbul Kids Fashion and started to work for on CBME Turkey which will be held between 13-16 January 2021 at İstanbul Expo Center. The exhibition industry is very large. According to the joint study by the Global Association of the Exhibition Industry (UFI), Society of Independent Show Organizers (SISO) and Oxford Economics, the global exhibition industry employs approximately 3 million people worldwide and generates an economic value of 325 billion dollars. According to 2018 figu-
res, more than 30 thousand exhibitions are organized worldwide. It is estimated that the financial losses arising from the inability to hold these exhibitions will 100 billion dollars. Pursuant to the decisions required to be taken to protect public health, 99 exhibitions were able to be held in January – September 2020 according to The Union of Chambers and Commodity Exchanges of Turkey (TOBB) 2020 exhibition calendar in Turkey. Exhibitions included in the plan and postponed to this period are expected to be held as of September. According to the Turkish Exporters’ Assembly (TIM)’s data, there are 70,000 exporting companies employing 3.1 million people in Turkey. A great number of these companies carry out their exports through business agreements signed within the scope of exhibitions. Therefore, although 2020 caused losses for many sectors, we believe that it will not take a long time for the exhibition industry to recover. This is because trade fairs have played an important role in world trade from past to present. All industries were required to stop manufacturing except those that would meet our basic requirements
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during the pandemic process. Countries count on trade to recover their heavily damaged economies. We anticipate that there will be a great increase in exports and imports worldwide in this period. 2- Could you tell us about the health and safety measures to be implemented in CBME Turkey? First of all, our exhibitors and visitors are very important and valuable to us. Therefore, we put this notion in the center of our exhibitions to ensure that they participate in CBME Turkey feeling safe. We have developed Informa AllSecure security standards that will provide the highest level of hygiene and security in order to hold our exhibition in a safe and controlled environment for everyone. Of course, our exhibitions will be carried out in the first place according to the recommendations of the government and state authority, as well as according to the fairground or local regulations. Moreover, the comprehensive “Informa AllSecure 10 Main Rules” prepared with great care will be followed in our fairground. Our standards consist of three main titles: ‘Cleaning and Hygiene’, ‘Physical Distancing’, and ‘Detection and Protection’. In this context, we will carry out improved cleaning in our fairground, including our parking lots. A thorough cleaning will be carried out before, during, and after CBME Turkey and İstanbul Kids Fashion, and we will work with the fairground authorities to ensure the highest standards of hygiene and cleaning. For the health and safety of exhibitors and visitors during the exhibition, non-stop sterilization will be conducted with a focus on the frequently touched areas such as door handles, toilets, and eating and drinking areas. We know how important personal hygiene is to keep you safe. For such purposes, we will have additional handwashing locations and hand disinfection stations in our fairground. We will make announcements and communicate encouraging messages for all exhibitors and visitors to use these areas regularly.
3- In addition, what kind of measures have you taken to maintain social distancing? We all know very well how important it is to maintain social distance to overcome this process. Beginning from the entrance to the exhibition, our exhibitors and visitors will be met with the first measure we take to ensure the physical distance with contactless registration. Of course, as before, we will have the option of online registration. We ask our exhibiting companies to wear face masks at the entrance for their safety. If government and health authorities advise exhibitors and staff to use other personal protection equipment such as gloves and eye masks, this rule will be applied in our fairground. We want our exhibitors and visitors to know that we take every measure for them to experience CBME Turkey and İstanbul Kids Fashion safely. Exhibitions are common meeting environments that physically bring us together and thus enable us to have the most efficient trading experience. In order to continue experiencing the same experience in a healthy and safe manner, we recommend CBME Turkey exhibitors and visitors to use digital alternatives instead of printed material such as business cards and brochures. We also take special measures for the food and beverage stations located in our fairground at the İstanbul Expo Centre. Our exhibition team will work with the fairground authorities to implement the highest food safety standards, and self-service buffets will be minimized, and pre-packaged food options will be offered. Floor signs and relevant instructions will be provided in order to maintain the social distancing rules for the possibility of a line-up. 4- Digitalization has gained a great deal of importance in this period. Is CBME Turkey involved in any innovations in this regard? In addition to the safety and hygiene measures, we have executed several digital innovations from which the visitors and
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exhibitors will benefit highly in the exhibitions of CBME that will be held on 13 – 16 January 2021 and İstanbul Kids Fashion to be held on 2-5 June 2021. We believe that we provide valuable opportunities to take the industry to the next step in 2020 that started off at a challenging note and to meet and maintain connections with the target audience throughout the year with the digital products of CBME Turkey that is the most influential “baby and children products” exhibition in the region. Brand visibility is one of the core values of an exhibition. The key to success for companies that are sensitive to market changes and have-the-ability to adapt lies in benefitting from digital product options in this period. As the CBME Turkey team, we have developed new digital solutions with great enthusiasm where our exhibiting companies can introduce their brand for 365 without a cease in an effective manner and seize sales opportunities. Thus, the CBME Turkey exhibition will last for 365 days, not 4. We bring together our manufacturing brands online with a database of 100,000 babies and children product buyers from 175 different countries, mainly from the Middle East, North Africa, Russia-CIS, and Eastern Europe regions. Thanks to our new digital platforms, our exhibiting companies are now able to maintain their communication with their current customers, who are present in our data consisting of qualified commercial buyers not only during the exhibition, but throughout the year, and they can gain new customers and upgrade their brand image. Our visitors on the other hand can have the opportunity to learn more about our exhibiting brands and find the products they are looking for faster. 5- It is a fact that the digital world has peaked during the pandemic period. Could you provide details regarding your innovations in this field? First of all; we prepared the industry’s only online “Brand Book”. You can access our Brand Book through the main menus of our websites www.cbmeturkey.comand www.istanbulkidsfashion.com. Our user-friendly websites have been renewed and developed for more effective use of the industry in this process according to the trends of the season. Thanks to our websites with an average of 250,000 visits annually, manufacturing companies can get together with potential buyers and easily increase their brand awareness. Moreover, with the “advanced exhibitor list” application, the infrastructure of which has been completed with our renewed websites, potential buyers will be able to send direct messages to manufacturers and receive information about their products and create B2B appointments for the exhibitions. In digital terms, we launched the application of Social Media Video Advertisement (IG TV) packages through our @ cbmeturkey @istanbulkidsfashion Instagram and Facebook accounts, which are actively followed by the baby and child products industry professionals all over the world, and put the marketing trend of the future to service for our exhibitors. In addition to these, have put into service our CBME Turkey Mobile application prepared in English - Turkish. By subscribing, the industry can keep this large amount of big data at hand and make their brand visible in every field. The manufacturing companies can exclusively reach the baby and children products, buyers, via the e-bulletin “Trend Newsletter” where the news regarding the industry are shared, which is sent separately in English and Turkish to the data-
base of CBME Turkey and İstanbul Kids Fashion exhibitions each month and the “Online Showcase” e-bulletin delivered monthly to the same comprehensive data where they can find the opportunity to be the featuring company of the month. 6- Virtual exhibitions have frequently been on the agenda in this period. What do you think about this? To talk about the subject exclusively for İstanbul Kids Fashion and CBME Turkey, we believe that the virtual exhibitions are not convenient for the textile industry, in particular. Purchasers want to see the clothes, to touch the fabrics, the accessories used, to see their texture, and how they look in the clothes. Considering that the products used in the baby and children’s products industry should be more sensitive in terms of not containing harmful substances, it is anticipated that face-to-face exhibitions will be maintained in this industry in particular. Virtual exhibitions may be one of the marketing options in some industries, but we expect the virtual exhibitions to play a supportive role by organizing supplementary virtual exhibitions at the same time as the exhibitions we organize rather than organizing virtual exhibitions only. 7- Thank you for your detailed and sincere answers Miss Dincer. Is there any further information you would like to add to the sector? We include in our portfolio the children and baby products exhibitions CBME China, CBME India, and CBME Indonesia within Informa Markets, the world’s largest exhibition organizer, as well as international prestigious “fashion” exhibitions such as the Children’s Club and Magic held in the US. Therefore, we organize our exhibitions by assuring our exhibitors and visitors to be the greatest in the world. Our team in Turkey reflects our vast experience and strength in this field in every area. We lead the trends of the industry by organizing CBME Turkey and İstanbul Kids Fashion twice a year in January and June continuously for approximately 40 years. On the other hand, as you know very well, a country’s sustainable growth depends on the increase of its export share in the existing markets and its ability to access new markets. As exhibition organizers, we work in line with the target countries of our exhibitors, bring the buyers to our exhibitions and assist our exhibitors, who offer world-class products and services, to become players of the international market. In this context, we, as Informa Markets, are proud to be the world’s largest exhibition organizer with more than 500 exhibitions organized and 11,000 employees in 15 main sectors globally. We are highly motivated while we continue to work to have the industry enter into 2021 with a value-added beginning with CBME Turkey within the framework of our previous plans after the pandemic.
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