www.babydola.com www.cantoybebe.com
www.berrakids.com
www.donella.com.tr
www.funnybaby.com.tr
www.luggibaby.com
www.paminakids.com
www.etiketsizmarkalama.com
www.danisantekstil.com
www.bebeceyizsarayi.com
www.bebekevi.com
www.bestkidsclub.com
www.bross.com.tr
www.defnebaby.com
www.elsima.com
www.firststep.com.tr
www.freesure.com.tr
www.hilalakinci.com
www.jojomama.com.tr
www.linexpo.net
www.matilda.com.tr
www.monitakids.com
www.nktekstil.com
www.papulin.com
www.pembekelebeks.com
www.arnetta.com.tr
www.visnebebe.com
www.winimokids.com
www.zeyland.com.tr
About Us Tri Elektronik was established by Remzi Büyüknalçacı in 1972. It stepped into the printing sector with the manufacturing of steel cliché first in 1991. We started exporting raw material of steel cliché in 1996. We started domestic distribution of VISPROX pad printing and screenprinting inks in 2000. Right after this development we signed sales and service agreement of pad printing machines with Comec Italia SRL in 2004. We continued to take our recognized place in the sector as Tri Elektronik San. Tic. Ltd. Sti. in 2010. We started to make assembling of EAZY 90 in 2013 and EAZY 130 machines provided from 100% Comec Italia SRL in 2015. We are proudly continuing to be a company improving its customer potential with the fame every day thanks to our adherence to quality, customer satisfaction and brand reliability from the very first day. We have currently been operating in the printing industry and manufacturing imports of main elements such as machinery and inks and manufacturing of consumables such as silicon pads and steel clichés. We have also been providing the service and after sale services of the materials that we sell.
Фирма «Три Электроник» (Tri Elektronik) была основана в 1972 году Ремзи Бююкнальчаджи. В 1991 году компания сделала первый шаг в полиграфической промышленности, выпустив стальное клише. В 1996 году мы начали экспортировать сырье стального клише. В 2000 году мы начали продажу красок для тампопечати и трафаретной печати VISPROX. Сразу же после этого, в 2004 году, мы подписали соглашение с Comec Italia SRL о продаже и обслуживании машин для тампонной печати. В 2010 году фирма ООО «Три Электроник Сан.Тидж.Лтд.Шти» (Tri Elektronik San. Tic. Ltd. Şti.) продолжала занимать свое место в этом секторе. В 2013 году мы начали осуществлять монтаж машин EAZY 90, а в 2015 году -EAZY 130 на 100% продукты Comec Italia SRL. Мы гордимся тем, что продолжаем быть компанией, которая день ото дня увеличивает потенциал наших клиентов благодаря нашей приверженности качеству, удовлетворенности клиентов и надежности бренда. В настоящее время мы работаем в секторе печати, импортируя основные компоненты, такие как машины и чернила, производя силиконовые тампоны, расходные материалы, как стальные клише. Мы также предоставляем сервис и постпродажную поддержку для всех продуктов, которые мы продаем.
Tri Elektronik è stata fondata da Remzi Büyüknalçacı nel 1972. Nel 1991 è entrata nel settore della stampa con la produzione di cliché in acciaio. Nel 1996 abbiamo iniziato ad esportare materiale grezzo di cliché in acciaio. Nel 2000 abbiamo iniziato la distribuzione domestica degli inchiostri da stampa e serigrafia VISPROX. Subito dopo questo sviluppo, nel 2004, abbiamo firmato un accordo di vendita e assistenza per le macchine tampografiche con Comec Italia SRL. Nel 2010 abbiamo continuato a tenere il nostro posto riconosciuto nel settore con il denominazione Tri Elektronik San. Tic. Ltd. Sti.. Nel 2013 abbiamo iniziato a montare EAZY 90 e nel 2015 le macchine EAZY 130 fornite 100% da Comec Italia SRL. Stiamo orgogliosamente continuando a essere un’azienda che migliora il potenziale dei suoi clienti preziosi ogni giorno grazie alla nostra adesione alla qualità, alla soddisfazione del cliente e all’affidabilità del marchio sin dal primo giorno. Attualmente operiamo nel settore della stampa e produciamo importazioni di elementi principali come macchinari e inchiostri e facciamo la produzione di materiali di consumo come lastre di silicone e cliché in acciaio. Forniamo anche servizi e servizi post vendita per i materiali che vendiamo.
February 2020 1
Interview
Tri Elektronik Makes Your Brand Permanent with Inkprint Method In almost all industries, Tri Elektronik offers a number of advantages to its users by opening a new era in marking with Inkprint printing method.
such as paint. After this process, if the brand, size or content will not change, you can continue printing until the end of the day. The printing has no waiting or drying process. Therefore, depending on the professionalism of the operator, you can print approximately 800 to 1200 products per hour. This means a high production rate, such as 5,000-8,000 product prints, with breaks and downtime within a day.
‘You can pay off the machine you bought in just 5-6 months!’
‘If you use the Inkprint Method, no one can tear off your brand from your product!’
Inkprint is a tagless printing and washing instruction printing method in textiles which can be applied just before shipment of finished products such as seamless clothing, underwear, combed, t-shirt, shirt, socks, sportswear, swimwear and hat. The need for sewing labels in the textile sector has been eliminated with the fact that inkprint printing machines can print directly and permanently on the fabric. Inkprint Labelled Marking is resistant to washing, flexing and rubbing and does not shine on the fabric. The product can be printed in one color and two colors. I would like to underline that; we pay great importance to the health issue where the consumer becomes more aware and approaching with great sensitivity. Special textile ink is our main product in Inkprint Tagless Printing method. Our inks are manufactured in compliance with RoHS directives and Toy standards, and contain no heavy metals or harmful substances threatening human health. There is no harm in contacting the user, it does not harm and it does not contain any carcinogenic substances. We also have all test reports and declarations. We provide these documents to companies who want. After printing on the product, it can pass OEKOTEX tests when sent to the test. Inks with ECO PASSPORT certification are also available.
The price of our machine varies between 2,950 Euro and 3,880 Euro depending on accessories added. Considering the savings in cost, time and labor, I can say that it is a machine that will make profit for the user in the short term with a certain capital. Consider like that the daily production of an average sized continuous and serial workshop is around 5,000-5,500 pieces. And they can meet their daily needs with a single inkprint machine. In addition, sewing speeds are increased because they do not lose time to sew labels, and an employee will be less. With a monthly production of approximately 120 thousand units, you can pay off the machine you bought in 5-6 months.
‘Low printing cost with fast printing method’
Inkprint Unlabeled Marking has many advantages to the user. Let me briefly talk about these highlights. First of all, the use of this machine saves time and labor. For example, consider a oneday printing process. In the morning, before printing, there is about ten minutes of preparation for the necessary equipment, February 2020 2
About Us
Elsima Türkiye’nin modern çocuk pijama ve eşofmanları üreten bir tekstil markasıdır. Elsima 1 ve 18 yas arası pijama ve eşofmanlar üretmektedir. İlkbahar - Yaz ve Sonbahar - Kış olmak üzere 4 mevsim yeni koleksiyonlar tasarlamaktadır. Şirket 1995 yılında kurulmuştur. Özgün tasarım, kaliteli ürünler, en iyi fiyat ve çocuk sağlığı firmanın temel vizyonudur. Günümüzde Elsima ürünlerini 63 ülkeye ihraç etmektedir. Şirketin hedefi dünyanın en çok tanınan çocuk markalarından biri olmaktır.
Elsima is a textile brand which produces modern child’s pyjamas and sweatsuits in Turkey. Elsima produces pyjamas and sweatsuits between 1 and 18 ages. The company creates new collections as Spring-Summer and Autumn-Winter in 4 seasons. The company was founded in 1995. Unique design, quality products, best price and health of children are vision of Elsima. Today, Elsima exports its products 63 countries. The company aims to be one of the well-known kids brand in the World. Elsima это турецкая текстильная компания, которая выпускает модную спортивную одежду и пижамы для детей. Elsima производит спортивную одежду и пижамы для детей возрастом от 1 до 18 лет. Нами разрабатываются новые коллекции для 4 сезонов, включая сезоны весна-лето и очень-зима. Фирма была создана в 1995 году. Оригинальный дизайн, качественные товары, самые лучшие цены и здоровье детей лежат в основе нашего видения. На сегодня компания Elsima экспортирует свою продукцию в 63 страны. Цель компании - стать одним из самых узнаваемых детских брендов в мире. February 2020 4
About Us
Best Kids, which in its branding period positioned itself as “Turkey’s pioneering brand in child fashion”, follows world trends, and its young and dynamic team prepares classic and unusual designs with the chic and comfortable suited for modern life.Best Kids produces the modern style of classic and casual children’s wear by combining attention to detail with quality fabrics and today presents its collections designed according to various customer demands to its clients through its selling points abroad and all over Turkey. Our company, following technological innovations in our sector closely and regarding investments in training as the most important investments, continues on its way by acting on this understanding with a management policy that always maintains top quality standards.
Best Kids была основана в 1973 году. Best Kids, которая в процессе своего становления упрочилась как «передовая марка детской моды в турции», Трендами вместе с молодой и динамичной командой создаёт классические и экстраординарные дизайны с роскошью и удобством, соответствующими современной жизни. Best Kids, иллюстрирующая современный стиль ежедневной детской одежды объединяя специфические особенности сектора детской одежды с качественными тканями, на сегодняшний день предлагает потребителям коллекции, созданные в соответствии с разными запросами клиентов, посредством торговых точек,распространённых по всей территории турции и за рубежом. Наша фирма вблизи прослеживает за технологическими новшествами в секторе и самым важным капиталовложением считает инвестиции в образование человека. Действуя именно по этому принципу, наша фирма старается придерживаться самых высоких стандартов качества. February 2020 6
CNR Expo Center Visit us Hall 2 / C132
Bestkidsclubcom
FACTORY
SHOWROOM
Merkez Mah. Fırın Sok. No.67 34381 Bomonti-Şişli İstanbul-Turkey
Meşrutiyet Mah. Şair Nigar Sok. No.31-33 34363 Nişantaşı İstanbul-Turkey
T. : +90 444 5 944 F. : +90 212 221 65 16 info@bestkidsclub.com
T. : +90 212 230 30 40 F. : +90 212 234 18 98 showroom@bestkidsclub.com
Bestkidsclub
Bestkidsclubtr
Bestkids1974
www.bestkidsclub.com www.e-bestkids.com
+90 532 172 32 05
Röportaj
Editör Trends and friends! Smart phones, tablets, computers and console devices are the first things that come to mind when they ask how the technology in our children is transformed into an indispensable addiction in every aspect of our lives. There are always the main trends of the time and era. For example, nowadays we watch with amazement the unstoppable rise of mobile games. So what was or were the trend in the game understanding of the 80s? When we look back to the past, we see that technology replaces games such as hide-and-seek, dodgeball, blindmans buff, handkerchief-grabber that provide peace and childhood. Let’s get back to the main subject: Growing day by day like the little ones themselves, the developments in the textile sector. Every day a new product collection is added to the babies and children industry, just like their lives is possible to see chirping designs. We are here to add beauty to their beauties and to revive their colorful world more. Let’s remember Paulo Coelho’s remarkable saying. “If you lose your way one day, look into the eyes of a child; because a child can teach an adult three things: to be happy for no reason, to always be busy with something, and to know how to demand with all his might that which he desires.” And we will always continue to do our best for the happiness of Little People, Big World.
Sibel Yalçın Editör
Publisher: H. Ferruh Işık on behalf of İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti.
Coordinator Mehtap Akyel mehtap.akyel@img.com.tr Editor Sibel Yalçın sibel.yalcin@img.com.tr
Managing Editor (Responsible) Mehmet Söztutan mehmet.soztutan@img.com.tr Design & Graphics Consultant Sami AKTAŞ sami.aktas@img.com.tr Foreign Relations İsmail Çakır ismail.cakir@img.com.tr
Correspondent Tayfun Aydın tayfun.aydin@img.com.tr
Head Office İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti. İhlas Holding Yenibosna Merkez Mah. 29 Ekim Cad. No:11 Medya Blok Kat:1 Bahçelievler İstanbul Tel: +90 212 454 22 22 Fax: +90 212 454 22 93
Subscription İsmail Özçelik ismail.ozcelik@img.com.tr
Finance Manager Cuma KARAMAN cuma.karaman@img.com.tr
Printed By İHLAS GAZETECİLİK A.Ş. Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna–Bahçelievler/ İSTANBUL Tel: 0212 454 30 00 www.ihlasmatbaacilik.com
OVERVIEW
It’s a small world indeed! We started the new year very fast as we do every year. We were very busy in major shows of our sector held concurrently in Istanbul and Bursa. Right after them we are scheduled to rush to Florence, Moscow, Kielce-Poland and even to America to distribute magazines and to cover the events in our magazine. To accomplish all these we have speared no efforts. We printed extra copies and assigned teams to fulfill the distribution and editorial operations. We take pride of offering the best and most contemporary promotion of our sector and our companies. I wish lucrative business for all companies in their trade initiations.
Mehtap Akyel, Coordin ato r
About Us Ticaret hayatına 1979 yılında başlayan Cantoy, 1996 yılından itibaren bebek çocuk giyim alanında faaliyet göstermeye devam etmektedir. Cantoy, Bursa’nın Vişne Caddesi’ndeki 2800 metrekarelik alanda, 40 çalışanıyla ve Laleli’de 5 katlı binasında sekiz çalışanı ile 700 metrekarelik alanda hizmet vermektedir. Her şeyden önce güveni ön planda tutan Cantoy, iş dünyasında adil bir ticaret anlayışı ile hareket etmektedir. Cantoy’un en önemli çalışma prensibi, üreticileri, müşterileri ve tedarikçileri ile iletişimde güvenilir, açık ve net olmaktır. Cantoy Tekstil, dünya standartlarında ürün yelpazesi ve profesyonel hizmet anlayışını samimiyet ve ciddiyetle devamlı hale getirme çabası içerisindedir. Bu zamana kadar değerlerinden asla ödün vermeyen şirket, var olduğu sürece asla bu değerlerden vazgeçmeyecektir. Bu başarısını kendi ülkesinde gerçekleştiren Cantoy Tekstil, bunu dünyada da adım adım yapmak için gayret sarf eden global bir şirkettir.2010 yılında vişne caddesine ilk adım atan şirket olma özelliğine sahip CANTOY katıldığı 50 ye yakın uluslararası fuar ile Babydola ismiyle yaptığı üretimi ile hali hazırda 80 ülkeye ürün pazarlayabilmekterdir. Babydola markasının merkezini bir pergel ucu gibi Avrupa’ya koyarak şirket genel merkezini Madrid/İspanya’da 2017 yılında açmıştır. Böylelikle tasarım vE üretim standartlarını Avrupa dizayn vE kalitesine uydurarak tüm dünyaya hitap etmek hedefine sağlam bir temel oluşturmuştur. Hedefi daima geçmişinden aldığı tecrübe ve birikimi güncel teknik ve donanımla revize ederek çok daha güzel bir gelecek hazırlamaktır. Cantoy started its commerce life in 1979 and has been active in baby and kids wear since 1996. Cantoy offers its service in an area of 2800 square meters in Visne Street of Bursa with its 40 employees and in an area of 700 square meters, 5 storey building in Laleli with its 8 employees. Cantoy prioritizes trust before anything and acts in the business world with a fair understanding of trade. The most important working principle of Cantoy is to be reliable, straight and clear in communication with manufacturers, customers and suppliers. Cantoy Textile is striving to make world class product range and professional service sense with sincerity and seriousness. The company has never compromised its values until this time and will never give up on these values as long as it exists. Creating this success in its own country, Cantoy is a global company making efforts to realize this step by step in the world. Cantoy, the first company taking the first step to the Vişne Street in 2010, has been able to market its products to 80 countries with its production under the name of Babydola with nearly 50 international exhibitions. Babydola has opened its company headquarters in Madrid / Spain in 2017, putting its headquarters in Europe as a compass point. In this way, it has established a solid foundation for the aim of addressing the whole world by adapting the design and production standards to European design and quality. The goal is always to revise the experience and knowledge gained from the past with current techniques and to prepare a better future.
Cantoy, которая начала свою коммерческую деятельность в 1979 году, активно занимается детской одеждой с 1996 года. Cantoy имеет площадь 2800 квадратных метров с 40 сотрудниками на улице Вишне в Бурсе. И восемью сотрудниками в 5-этажном здании площадью 700 квадратных метров в Лалели Истанбул. Прежде всего, Cantoy, который отдает приоритет доверию, действует в деловом мире с спроведливым пониманием торговли. Самый важный принцип работы Cantoy - это быть надежным, ясным и понятным в общении со своими производителями, клиентами и поставщиками. Cantoy Textile стремится к тому, чтобы ассортимент продукции мирового класса и профессиональное понимание сервиса продолжались с искренностью и серьезностью. Компания, которая никогда не скомпрометировала свои ценности до этого времени, никогда не откажется от этих ценностей, пока она существует. Cantoy Textile, которая реализует этот успех в своей стране, является глобальной компанией, которая делает шаг за шагом в этом мире. CANTOY, являясь первой компанией, вышедшей на Вишневую улицу в 2010 году, смогла продать свою продукцию в 80 странах, производя продукцию под названием Babydola, на почти 50 международных выставках. Babydola открыла свою штаб-квартиру в Европе в качестве компаса в 2017 году в Мадриде / Испания. Таким образом, он заложил прочную основу для решения проблемы всего мира путем адаптации своих стандартов дизайна и производства к европейскому дизайну и качеству. Цель всегда состоит в том, чтобы пересмотреть опыт и знания, приобретенные в прошлом, с использованием современных технических и аппаратных средств и подготовить гораздо лучшее будущее.
February 2020 12
Örme ve dokuma çocuk giyiminde entegre bir firma olan Zeynep Giyim; 1970 yılında başladığı tekstil sektöründe ki yolculuğunda bugün lider konumundadır. Hazır giyimde yılda iki kere koleksiyon yapan Zeynep Giyim, 0-12 yaş için “Zeyland” ve “Mininio”, yenidoğan grubunda da “Mininio Baby” markası ile faaliyet göstermektedir. Tesislerimizde; 0 – 12 yaş çocuğunun sağlığı ön planda tutularak, kanserojen madde içermeyen boya ve aksesuarlarla, Ekoteks 100 belgesi standartlarına uygun üretim yapılmaktadır. Koleksiyonlarımız başta Avrupa, Rusya, Ukrayna, Belarus ve diğerleri olmak üzere birçok ülkeye ihraç edilmekte ve iç piyasada yaklaşık 300 çocuk butiğinde satılmaktadır
Zeynep Giyim which was found in 1970 is a leader Turkish company in designing, manufacturing and marketing of children’s apparel for domestic and export markets. We have a large collection for children clothes which we produce two times a year (Spring&Summer and Autumn&Winter Collection) for our own brands “Zeyland”, “Mininio” for 0-12years and “Mininio Baby” for new borns. Having the backgound in children’s ready-wear market with the innovation concept and years of experience, we develop and manufacture new and high quality products approved by ECOTEX 100 quality certificate. We are making export to many of European countries, Russia, Ukraine, Belarus, etc. and our clothes are soled around 300 points in Turkish domestic market.
.........................................................................................................................
3-6 Month - 8 Years
Компания Zeynep Giyim A.Ş была основана в 1970-ом году является производителем модной детской одежды от 0 до 12 лет.Широкий ассортимент,доступные цены,высокое качество сделало нашу марку одной из первых и лидирующих компаний в Турции. Гордостью компании являются бренды MININIO, MININIO BABY, ZEYLAND. Kак правило дважды в год ведущими дизайнерами разрабатывается новая,сезонная коллекция с учётом последних тенденций европейской детской моды, это «весна-лето» и «осень-зима».Большой модельный ряд гарантирует возможность выбрать стильную, высококачественную одежду. В работе Zeynep Giyim A.Ş в первую очередь заботится о здоровье детей используя красители и аксессуары не содержащие канцерогенных веществ,а только высококачественные материалы,прошедшие гигиеническую экспертизу и соответствующие международным стандартам качества.
Head Office: Koçman Cad. No: 44 Güneşli Bağcılar İstanbul TURKEY Phone : +90 212 656 37 77 Fax: +90 212 550 44 73 Factory : Akbayır Mevkii Velimeşe Çorlu TURKEY Phone : +90 282 674 41 82 - 83 E-mail : info@zeynep.com.tr
About Us Hamleteks Tekstil, 1996 yılında “Funny Baby” markası ile bebek ayakkabısı üretimine başlamıştır. Ardından Türkiye’nin ve dünyanın büyük markalarına özel üretimler yaparak kurulduğu günden bu güne sektörün ileri gelen üreticisi olmuştur. Hamleteks Tekstil, sektöründe yenilikler yaratmakta, ürün yelpazesini ve çeşitliliğini sürekli geliştirmektedir. Çalıştığı firmalarla ortak amacı; yüksek kalite standartlarında üretilen yenilikçi, özel isteklere cevap verebilen ürünlerle, Türkiye’de ve dünyada yeni ufuklar açabilmektir. Misyonumuz Hamleteks Tekstil, satış ve satış sonrası hizmetlerinde “Müşteri Memnuniyetini” en üst düzeyde oluşturmak ve devamlılığını sağlamak için Kalite Yönetim Sistemi’ni benimsemiştir. Bu amaçla da, teknolojiye olduğu kadar, insan kaynakları, kaynakların etkin ve bilinçli kullanılması, eğitim vb. konulara da gerekli önemi göstermektedir. İş ortakları, müşteri ve çalışanları ile olan ilişkilerinde dürüstlüğü ön planda tutmaktadır. Kurumsal sosyal sorumluluk ilkelerinin, sürdürülebilir gelişmenin olmazsa olmazları arasında yer aldığına inanan Hamleteks Tekstil, içinde yaşadığı topluma değer sağlamayı temel sorumluluk alanlarından biri olarak görür ve bu çerçevede tüm ticari ilişkilerini sosyal uyumluluk ilkeleri çerçevesinde yürütür. Vizyonumuz Hamleteks Tekstil, üstün hizmet anlayışı, yüksek üretim kapasitesi, geniş ürün yelpazesi, model, çeşit ve kaliteden ödün vermeyen ilkesi ile yükselen değer olmak için profesyonel ve modern yönetimi ile çalışmalarını devam ettirecektir.
Hamleteks Textile started baby shoe production with “Funny Baby” brand name in1996. Then it started to make special productions for leading world brands and has become the leading manufacturer of the sector. Hemleteks Textile has been developing novelties in the sector and has been constantly developing its product portfolio and variety. Its common goal with its trade partners is to respond the special needs of the sector with innovative products produced at high quality standards thereby opening itself to new horizons. Our Mission Hamleteks Textile adopted to gain maximum level of “Customer Satisfaction” at sales and after sale services and Quality Management System in order to maintain permanency. For this reason the company attaches extra importance on human resources, effective and conscious usage of resources, training, etc. as much as its attachment to technology utilization. Our company places honesty forefront in its relations with business partners, customers as well as its staff. With a belief that the institutional social responsibility is inevitable among sustainable development, Hamleteks Textile feels the responsibility of adding value to the society it lives and controls its all commercial relations in this framework. Our Vision Hamleteks Textile will continue its works with professional and modern management to be an uprising value with its superior service understanding, high production capacity and wide product range without compromising on quality, model and variety. 1996 began Hamleteks Tekstil in der Turkei Neugeborene schuhe produzieren. Für Marken welt weit. Hamleteks Tekstil sucht immer neuigkeiten ouf eigene bereich und sorgt immer für bessere qualitat. Unsere Mission Wir bieten guten service und jederzeit erreichbar. Wir arbeiten mit profesional mit arbeitern haben guten kontakt mit unsere partner. Geben uns mühe für top Qualitöt. Wir produzeiren neue gebeborene schuhe unter internationalen Gesundheitliche Regeln sind hygienisch und aestetisch. Wir sind sehr stolz über nachfrage in und auslöndischem kaufern wünsche zu ertüllen. Unsere Vizion Wir sind bereit alle wünsche zu erfüllen in baby schuhe bereich. Geben uns mühe die beste daraus zu macher. Wir bedanken uns Voraus. Hamleteks Tekstil начиная с 1996 года начал выпускать детскую обувь под брендом “Funny Baby”. Стремительное развитие и производство продукции для крупных мировых и местных брендов позволило стать компании стать ведущей в этой отрасли. Hamleteks Tekstil постоянно работает над ассортиментом и создает новые линейки продукции. Высокие стандарты производства, моментальное реагирование на новинки и технологии на рынке - вот что являются основой компании при работе с партнерами. МИССИЯ Hamleteks Tekstil совершенствуется не только в качестве своей продукции и ассортимента, а также постоянно работает в направлении улучшения качества предоставления своих услуг. Для этого была принята и внедрена система управления качеством «Удовлетворенность клиентов на самом высоком уровне продаж и послепродажного обслуживания». Честные и добросовестные отношения с деловыми партнерами и сотрудниками компании всегда стоят на первом месте. Полагая, что принципы корпоративной социальной ответственности являются непременным условием устойчивого развития, Hamleteks Tekstil рассматривает обеспечение ценности для общества, в котором оно живет, как одну из основных сфер ответственности и осуществляет все свои коммерческие обязанности и отношения в рамках принципов социального соответствия. НАШЕ ВИДЕНИЕ Hamleteks Textile это динамично развивающаяся компания, которая профессионально подходит ко всем вопросам сотрудничества: превосходное обслуживание своих клиентов, высокая производительность, широкий ассортимент продукции, высокое качество и постоянное внедрение новинок в ассортимент позволяют компании быть на высоком уровне.
February 2020 16
About Us NK Tekstil olarak Unsea markamızla 2002 yılından bugüne çocuk modasına yön veriyor, çocuklarımızın sağlığı, mutluluğu ve rahatlığı için en kaliteli ve doğru ürünleri üretmek için büyük bir hassasiyet ile çalışıyoruz. Unsea için çocuklar, kendi karalarını verebilen birer birey olarak kavranmakta ve tasarımlarımızı tüm çocukların beğenisine sunmaktayız. Önceliğimiz bu doğrultuda daima ürünlerimizin kalitesi ve rahatlığıdır. Koleksiyonumuza ebeveynlerin de hassasiyetlerini göz önünde bulundurarak %100 Pamuk kumaşlardan, toksin maddeler içermeyen sağlıklı üretim teknikleri kullanarak şekil veriyoruz. İstanbul Merter ve Laleli’deki toptan satış mağazalarımız, yurtiçi ve yurtdışındaki yüzlerce satış noktalarımız ile her yıl yüzbinlerce çocuğu mutlu ediyor, onların mutluluğundan büyük keyif alıyoruz. As NK Tekstil, Unsea brand has been setting trends in kids wear fashion since 2002 and we work with great sensitivity to produce the best quality and right products for the health, happiness and comfort of our children. For Unsea, children are perceived as individuals who can give their own blessings and we present our designs to all children’s liking. Our priority is always the quality and comfort of our products in this direction. Considering the sensitivities of our parents, we use 100% Cotton fabrics using healthy production techniques that do not contain toxins. With our wholesale stores in Istanbul Merter and Laleli, with hundreds of sales points in Turkey and abroad, we make hundreds of thousands of children happy each year, and we are delighted with their happiness. Компания NK Textile под брэндом Unsea с 2002 года развивает направление детской одежды. Мы работаем с особой деликатностью, изготавливая лучшее качество и подходящие товары для здоровья, счастья и комфорта наших детей. Unsea воспринимает детей как взрослых, которые могут сами выбирать и принимать решения, поэтому мы предлагаем наши модели для всех детей. Нашим приоритетом всегда является качество и комфорт нашей продукции. Учитывая восприимчивость наших родителей мы используем только 100% хлопок, используя только безопасные методы производства, без токсинов. В наших оптовых магазинах Мертер и Лалели в Стамбуле, а также в сотне торговых точках в Турции и за рубежом, мы ежегодно доставляем счастье тысячам детей, получая от этого огромное удовольствие. February 2020 18
About Us 2017 yılında kurulan ve çocuk tekstil sektörüne adım atan SM Berra Kids, Sultangazi’de bulunan imalathanesinde, Güngören ve Zeytinburnu’nda bulunan mağazalarında 1-12 yaş arasındaki kız ve erkek çocuklarına yönelik pijama grubu, abiye elbiseler, çocuk eşofman takımları, düğünlerde, balolarda ve gösterilerde rahatlıkla giyebilecekleri özel tasarım elbise üretimini yapıyor. Ürünlerinde sağlık ve kaliteyi öncelik olarak benimseyen marka, zengin koleksiyonları ile farklı çeşitlerdeki kumaşları özgün tasarımlarla buluşturuyor. Müşteri memnuniyetine odaklanarak sektördeki yolculuğuna başlayan SM Berra Kids, güvenilirliğiyle de sektörde öne çıkıyor. SM Berra Kids, established in 2017 and stepped into the children’s textile sector, has a pajama group for girls and boys aged between 1-12 years, evening dresses, children’s tracksuits, bodysuits and making special designed clothes children can wear easily in the weddings, ball and shows in its stores located in Sultangazi, Güngören and Zeytinburnu. Adopting health and quality as a priority in its products, the brand brings together different types of fabrics and original designs with its rich collections. SM Berra Kids, which started its journey in the sector by focusing on customer satisfaction, stands out in the sector with its reliability. SM Berra Kids,фирма на основе фабрики, производит одежду для детей от 1 до 12 лет , Фирма вошедшая в сектор детской текстильной продукции, которая имеет магазины в разных районах Станбула.Производит спортивные для девочек и мальчиков, вечерние платья, детские костюмы,двойки ,тройки, бальные костюмы,пижамы .Магазины находятся в районах Султангази, Гюнгерен и Зейтинбурну. Производство дизайнерской одежды, которую можно легко применять в показах моды. В качестве приоритета в своих продуктах, бренд объединяет различные виды тканей оригинальный пошив и дизайн ,с его богатыми коллекциями. SM Berra Kids, которая начала свой путь в этом секторе еще в 2017 году, сосредоточившись на удовлетворенности клиентов, выделяется в этом секторе своей надежностью
SM Berra Kids ، ماع يف تسسأت زديك ارب ةكرش2017, لافطألا سبالم ةعانص عاطق يف تلخدو، ةقطنم يف عقي اهعنصم يزاغ ناطلس, ونروب نيتيزو نارغنوغ نم لك يف عقت عيبلا تالحمو, حوارتت نيذلا لافطألا سبالم ةعانص ىلع لمعت نيب مهرامعأ1-12 تاماجيبلا ةنس، ةرهسلا نيتاسف و، ةيضايرلا ةسبلألاو، تالدبلاو فافزلا تالفح نيتاسفو. عنصت تابسانملا لك يف ةلوهسب اهؤادترا نكمي صاخ ميمصت تاذ سبالم ةكرشلا. اهتاجتنم يف ةيولوأك ةدوجلا دمتعت، ةكرام SM Berra Kids ةيلصألا تاميمصتلاو ةشمقألا نم ةفلتخم اًعاونأ عمجت, لالخ نم عاطقلا اذه يف اهتلحر تأدب يتلا ءالمعلا اضر ىلع زيكرتلا، اهب اهئالمع ةقث لالخ نم عاطقلا اذه يف ةكرشلا تزرب. February 2020 20
About Us
Established in the year 1995 in İstanbul, Lara Textile has been operating in the textile sector which is one of the building blocks of the Turkish economy due to its wide experience and accumulations. As a company, coming forward with our philosophy which holds the customer satisfaction forward, with our flexible production capability, superior service understanding and the rapid service of ours, thanks to our experience and accumulations. As a result of the use of the developed technologies, the R&D studies we have been implementing, the successful sales and marketing strategies, we have been continuing to steadily grow with the secure and solid steps since the establishment. We have been exporting our economical and high quality pyjamas and all type of underwear, under the brand name Donella and Donella man to more than 85 countries.
Основанная в 1995 году в Стамбуле, Lara Tekstil с ее богатым опытом, ведёт свою деятельность в текстильной отрасли, которая является одной из фундаментальных отраслей турецкой экономики. В качестве компании мы всегда отличаемся нашей философией удовлетворенности клиентов, гибкими производственными возможностями, превосходной концепцией сервиса и быстрого обслуживания. Со дня основания нашей компании мы продолжаем стабильно расти благодаря уверенным и твердым шагам в результате использования передовых технологий, исследований в области НИОКР, успешных стратегий продаж и маркетинга.
Мы предлагаем нашим клиентам доступные и качественные группы товаров пижамы и нижнего белья брендов DONELLA и DONELLA MAN, которые экспортируем в более 85 стран мира.
يكرتلا داصتقإلا،ةعساولا اهبراجتو اهتربخب كلذو، لالخ نم عيمجلا انتكرش ردصتتو ليمعلا اضربةمدقملا يف متهت يتلاواهتفسلف، جاتنإلا ىلع انتردق لالخ نم ردصتن كلذكو ةزيمتملا ةمدخلا جهنو ةنروملاو عيرسلا.، تباث لكشبو ةنمٌا تاوطخب مدقتلا يف انتكرش رمتست اذه انموي ىتح هيف تسسأت يذلا مويلا ذنم، ةمدقتملا ةيجولونكتلا انمادختسإل ةجيتن كلذو اهقيبطتب انمق يتلا ’ريوطتلاو ثحبلاو‘ ةطشنأو، قيوستلاو عيبلا تايجيتارتسا كلذكو ةحجانلاو ةركتبملا. ‹‘ ةيراجتلا تامالعلا نم ةيلخادلا سبالملاو تاماجيبلا ضرعن اننأ امكDonella,DonellaMan’ بناجب نم رثكأل جراخلل اهريدصت متي يتلا ةدوجلا تاذ تاجتنملاو ›ةيداصتقالا انتاعومجم85 ةلود انئالمع باجعإ لاننل. February 2020 22
Röportaj Fair
LINEXPO Fuar Komite Başkanı Eşref Geyik: “LINEXPO İstanbul, tekstilde öncü konumda olan ülkemizin dünya çapındaki bilinirliğini ve ticaret hacmini arttırmak için Türkiye’nin saygın tekstil derneklerinden TİGSAD-Tüm İç Giyim Sanayicileri Derneği tarafından organize ediliyor. Fuarımız, bu yıl da her yıl olduğu gibi yine Şubat ayında dünyaya kapılarını açmaya hazırlanıyor. LINEXPO 2020 fuarımızda, bu sene 13 bin metrekarelik fuar alanımızda ülkemizin en seçkin 150 firması stant açacak. Fuar öncesinde tüm dünya ülkelerine yönelik olarak PR ve tanıtım faaliyetleri gerçekleştirdik. 103 ülkede kapsamlı şekilde fuar tanıtım çalışmaları yaptık. Bu yıl özellikle Avrupa ve Kuzey Afrika ülkelerinden yoğun bir ziyaretci bekliyoruz Hedefimiz 2020’de en az 20 bin ziyaretçi.”
Lokum; gül, sakız, sade, nane ve kahve gibi ceviz, fıstık ve fındık gibi dolgular dahil olmak üzere 24’ten fazla çeşide sahiptir. Türk lokumunu kesinlikle tadın! Lokum has more than 24 different flavors, including rose, mastic, plain, mint and coffee, as well as fillings such as walnuts, pistachio and hazelnut. You definitely taste Turkish Delight!
Kapalı Çarşı satış dükkanlarının mallarını sesin zirvesiyle anlatıyorlar, herkesin sizi cezbedecek kendi tekniği var, renkler, ışıklar ve sesler egzotik ve eşsiz bir atmosfer oluşturuyor. Kaybolmaya hazırlanın ve bunu otantik deneyimin bir parçası olarak kabul edin. Sellers of the shops of the Grand Bazaar (Kapalı Çarşı in Turkish) hawk their wares at the top of the voice, everyone has their own technique to entice you in, the colors, lights and sounds generate an exotic and unique atmosphere. Prepare to get lost and embrace this as a part of the authentic experience.
Türk Kahvesi 17. yüzyılın ortalarında Osmanlı Divanlarının ayrıntılı törenlerinin önemli bir parçası haline geldi. Geleneğin kendisi misafirperverliğin ve dostluğun bir simgesi olarak kabul edilmiştir. Sizleri bir Türk kahvesi içmeye davet ediyoruz! Turkish Coffee became an essential part of the Ottoman Court’s elaborate ceremonies by the mid-17th century. The tradition itself has also been recognized as a symbol of hospitality and friendship. We invite you to have a Turkish coffee!
Türk mutfağının dünya çapında en tanınmış tadı şüphesiz kebap. Çünkü ülkemiz en fazla kebap çeşidine sahip. Türkiye’de hemen hemen her bölgenin kendine özgü kebap çeşidi vardır. Türk kebaplarının tadına bakmaya ne dersiniz? The most globally recognized flavor of Turkish cuisine is no doubt kebab. Because our country has the highest number of kebab varieties. In Turkey, almost every region has its own type of kebab. How about a taste of Turkish kebabs?
February 2020 24
Rรถportaj
February 2020 26
About Us
Güleçyüz Çorap ve Tekstil 30 yılı aşan üretim ve ihracatı boyunca öğrenmiş olduğu bilgi ve tecrübeyi, siz değerli müşterileri ile paylaşmanın heyecanını yaşıyor. Kurulduğu günden itibaren çorap üretimi yapan uzman kadroya sahip şirketimiz bünyesindeki İstanbul Bayrampaşa’da bulunan 2200 m2’de kurulu olan fabrikamızda %100 doğal elyaflardan üretim yapılıp desen, dokuma, kalite kontrol ve ütü paket işlemleri yapılmaktadır. 2016 yılında firmamız bünyesinde kurulumunu gerçekleştirdiğimiz Defne Baby markamızla short çorap, patik, külotlu çorap ve iç çamaşırı üretimi gerçekleştirip toptan satışını yapmaktayız. Ürünlerimiz bebeğinizin sağlığı düşünülerek birinci sınıf hammaddelerden üretilmiştir. Bebeğiniz için zararlı kimyasallar içermez. Azo-free boya ve nikel-free aksesuarları ile uluslararası üretim teknikleri ve güvenlik standartlarına sahiptir. Yüksek kalite standartları Oeko-Tex belgesi ile tescillenmiştir. Gulecyuz Socks is experiencing the excitement of sharing its knowledge and experience with our valued customers for more than 30 years of production and export. Since its inception, our company, which has a specialized staff who produces socks, is located in Bayrampaşa, İstanbul, we produce 100% natural fibers pattern, weaving, quality control and ironing package operations in our factory which is built in 2200 m2. In 2016, we produce and sell short socks, booties, pantyhose and underwear with our Defne Baby brand which we have established in our company. Our products are made of first-class raw materials, considering the health of your baby. They never contain harmful chemicals for your baby. It has international manufacturing techniques and safety standards with Azo-free paint and nickel-free accessories. High quality standards are certified with Oeko-Tex certificate. Компания “Güleçyüz Çorap и Tekstil” испытывает волнение, делясь своими знаниями и опытом с вами, уважаемыми клиентами, приобретенные в течение 30 лет производства и экспорта.С момента своего основания наша компания, имеющая опытный персонал по производству носков, находится в Байрампаша, Стамбул, где на производственной фабрике общей площадью 2200 м2, выполняется производство 100% натуральных волокон, выкройка, ткачество, контроль качества и упаковочные работы. В 2016 году мы начали производство коротких носков, пинеток, колготок и нижнего белье под нашим брендом Defne Baby. Наша продукция изготавливается из первоклассного сырья с учетом здоровья вашего малыша. Не содержит вредных химических веществ для вашего малыша. С аксессуарами покрашенными краской без содержания азота и никеля товары имеют международные технологии производства и стандарты безопасности. Сертифицированы с высокими стандартами качества Сертификата “Oeko-Tex”
February 2020 28
Interview
DEFNE BABY PRODUCES WITH INTERNATIONAL STANDARDS ALONG WITH SUPERIOR QUALITY UNDERSTANDING Gulecyuz Socks crowning its 30-year history with Defne Baby brand.
Gulecyuz Socks and Textile is experiencing the excitement of sharing the knowledge and experience it has learned during the production and export of more than 30 years with its customers. The company, which has been producing socks since the day it was founded, has 100% natural fibers production in 2200 m2 factory located in Bayrampaşa, Istanbul. pattern, weaving, quality control and ironing package operations are done. Founded in 2016, Gulecyuz Socks and Textile produces short socks, booties, pantyhose and underwear and provide wholesale with its Defne Baby brand. The products within the brand are produced from first class raw materials considering the health of babies and do not contain harmful chemicals in any way. The brand, which has international production techniques and safety standards with azo-free paint and nickel-free accessories, has registered high quality standards with Oeko-Tex certificate. Gulecyuz Socks, which continues this road that they started 24 years ago by providing employment to many people in their factories in Bayrampaşa and even receiving outsourced production support, says that their goal is not to work hard but to be in the sector with the right moves at the right time. While continuing to invest in Defne Baby, the company also manufactures wellknown brands such as Mothercare, Zara, JohnLewis, Mango.
Children in Germany are wearing Defne Baby
Defne Baby exports mainly to Germany, Russia, Ukraine, Iraq, Jordan. Mustafa Gulecyuz said that they believe that they will present for all points they want over time. Mustafa Gulecyuz said, “With Defne Baby brand we aim to reach all sales points in Turkey and we will be able to take place as
soon as we have reached a good sales graph. Our team continues to work on this subject in a controlled and systematic manner. In addition, Defne Baby started to make its name in the overseas market. In this direction, we export to countries such as Germany and Serbia and we plan the necessary studies to increase the number of regions and countries we have reached. In addition, with our exporting company DevTeks, we deliver all our products that are produced from our factory to every part of Europe.’’
Socks is a starter for us
Defne Baby comes to mind when we talk about the first socks, the brand in a short time also added children’s underwear. Mustafa Güleçyüz, said they aim to offer all the products needed by the baby under the umbrella of Defne Baby over time.
Investment for some, waiting for others
Gulecyuz stated that 2019 was a year in which the crisis turned into an opportunity and said, “I don’t think you will have a problem if you step the ground firmly. We decided to expand our market network to take the opportunity. We will ensure that this will be continued through advertising and promotional activities.”
February 2020 30
About Us Tulay Textile, founded in 1987, is primarily operating in women’s, men’s and children’s underwear and sleepwear sectors. Tülay İç Giyim and Devino are leading export brands, which play an important part in overseas exports, and important values for the Turkish Textile Industry. Today, we-Larice Club Larice Kids, as a third generation, are pleased to present our new products. We are all dedicated to bringing you the strong and assertive production infrastructure in the area of children’s pajamas, underwear and home wear-pajamas. We are managed by dedicated professionals having rich industrial experience with a passion for innovation and excellence. We are equipped with the young and dynamic staff to be a world-wide brand. While we are preparing Larice Club and Larice Kids branded products, we always ask ourselves one question: How to make childrens happy? Our source of inspiration is the smile on children’s face. We, as Larice Kids, believe that if children are happy, then the worlds is happy, too. And we also know that the things we are designing today are the best investment value for our future children. Here we are... We are all childishly excited to begin our work together.
Детский мир с Larice, становится цветнее. В этом году внутреняя энергия детей, встречается c дизайном. Фирма Larice, впервые со своей коллекцией Весна-Лето, ожидает выставку CBME “Мама”и”Малыш”. Коллекцию этого года, украшает незаменимая для Larice веселая и живая тема. С проектом развлечения и поднятия настроения детям, отправляемся в путь. В этом процессе, душевной и денамичной одеждой, хотим открыть мерцающий мир в глазах детей. B коллекции приятный дизайн смешивается с живыми цветами. В этом, году внемание привлекают мальчиковые и девочковые наборы, даполняющие друг друга. Оригинальные узоры одежды - самое красивое отражение веселого детского мира. На одежде, для девочек элегантные штрихи совмещаются с гармоничными цветами. Узоры цветов, в этом году занимают не последнее место. У мальчиков , Larice настаивает на динамичные полосы и живые цвета. Используемые в расцветке нейтральные тона, придают особый вид. Дизайн, привлекает внимание подборкой гармоничных цветов. Иногда контрастами, а иногда переходящими тонами. Larice, в новой коллекции предстанет перед нами в новом виде. В сфере создания узоров на уровне марки и на модельной основе идет в тему. В этом году, мы увидим и комбинированные модели используемые в группе с отдельными изделиями. Во время создания этих комбинаций,следовали тематическим путем. И в следствии этого, появились изделия имеющие целостность и историю от узоров до полос и цветов. Будьте готовы раскрасить лето с Larice!
Основанная в 1987 году под названием Tülay Tekstil, наша фирма начала набирать активные обороты, опираясь в большинстве на производство мужского, женского и детского нижнего белья, а также пижам для детей и взрослых. Заработав особое место на экспорте товара заграницу, наши марки Tülay Tekstil и Devino с особой значимостью продолжают своё развитие на текстильном рынке Турции. На сегодняшний день мы с радостью представляем вашему вниманию новое, уже третье поколение нашей организации под именами Larice Club-Larice Kids. Под маркой Larice Kids, на основании сильного и конкурентоспособного производства, наша фирма дает высококачественное обслуживание в области нижнего белья, пижам и домашней одежды для детей. Имея за спиной многолетний опыт и не теряя в себе стремление к усовершенствованию, вместе с молодым и энергичным коллективом мы ставим перед собой цель достижения успеха мирового значения. В каждой разработке марок Larice Kids и Larice Club мы задаемся вопросом, как благодаря нашей продукции мы можем подарить детям радость. Прекрасные улыбки на лицах детей- это наш самый главный источник вдохновения для создания новых коллекций. Для нас, сотрудников Л Larice Kids , счастье ребенка означает счастливое будущее для всего мира, на что и направлены все наши усилия. Мы знаем, что то, что мы сегодня посеем , то и будем пожинать в будущем для наших детей. February 2020
32
Interview
LARICE KIDS HAPPENS CHILDREN WITH COLORFUL DESIGNS
Since its inception, Larice Kids, who thrives in the hearts of mothers and enriches the children’s imagination with its unique designs and colorful collections, is marked with its success in the sector. We had a pleasant inyerview with the founder of the industry’s strongest brand, Larice Kids, Yasemin Findikci, who is known for its reliability, honesty and robustness. enage age groups. You can find daily and comfortable products under the roof of Larice Kids. Our products can actually be described as wild products. Because these products, color, fabric, texture with every detail, such as spending time at home, whether playing on the street, or sleeping can be used in a very wide area that can be used in a variety of features.
What inspires you in the design process?
While preparing our collections, we always follow the trends, colors and all the details of the season we prepare. Of course, we are inspired by world trends, but we have often and still do observe that we have inspired other brands with Larice Kids’ pajamas and home wear products. We also see that the groups, pajamas we produce are put into a usable form especially after us.
As the Larice family, how would you describe the point you have reached since your establishment? What are your strengths in the sector and what makes you stand out from the competition?
The history is based on a long history of 32 years of Tulay Textile. As Tulay Textile, we started to produce adult home wear with Devino Club brand. We started children’s home wear with Larice Kids brand about 5 years ago. When we look at today, we are among the indispensable brands of Middle East and many countries. Even though Larice Kids stamped products are included in the home wear group, they have designs that children can use during their pleasant time in parks and gardens. As Larice Kids, we are a company that does not compromise on quality and any criteria that make up the quality from the point of departure to the place we reach. Since the first day, we have always maintained what we have with our current quality, and we have always added innovations to the present day by day. Because one of our biggest values, as an innovative company to adapt to the innovations of the age and our customers always new, appreciated, wanted to offer. At all stages of the emergence of a product, we work with great care and aim to demonstrate our quality as I have always emphasized. In our collection preparation processes, at every stage of our production, we act on the idea of how we can best make this product. Because we are aware that these stages distinguish between quality and quality. In fact, today’s industry and conditions do not show this distinction very clearly. Nevertheless, we do not approach the situation with price index and still maintain our line with precision. To mention our brand identity, I can say that our most distinctive, solid and prominent feature is our brand reliability. As Larice Kids, we have never sacrificed our relations with customers, suppliers and our solidity, reliability, honesty and care that we have shown to ethical rules. I can easily express this because we have seen and experienced this understanding in line with the feedback from our stakeholders.
What are the product groups you offer?
What criteria do you pay attention to during production? What percentage of your products are produced in Turkey? Can you give us information about your export activities and goals? Which countries do you ship to?
In fact, we have many different criteria in this field. But the most important of these criteria is to produce healthy products. One of the important factors here is the quality of the fabric. Use will be made of organic cotton and fabric to be in Turkey. We produce hygienic products by working with healthy, organic dyes.
Baby & kid textile sector in Turkey has evolved day by day. How do you evaluate the point of this sector? What changes / developments do you think will happen in the sector in the coming period? What do you plan to do to contribute to the development of the sector?
There are so many by-products in baby and children textile sector such as accessories and furniture. In this sense, I would say that it is indeed an explosion in Turkey. Maybe it will be dealing with a bit of the state strategy, but if Turkey make enough invest in the textile industry, if it aims to contribute to the development the brand value in the sector, then we can really make serious progress and development as a sector. However, ‘We disregarded textiles’, and such an explanation was made; unfortunately at this point, the front of the branding is a bit closed. Although we have quality works, we are facing great difficulties in becoming a world brand. We will continue our way without sacrificing our quality and line and we will do our best to provide worldwide contributions to our sector according to the requirements of the day.
We offer pajamas and home wear products for children and teFebruary 2020 33
About Us Üçdal Tekstil 1971 yılında faaliyetine iç çamaşırı üretimiyle başlamış, ürün grubu ve kapasitesini her geçen gün arttırarak günümüze kadar ulaşmıştır. Üretimde ön planda tuttuğu kalite ve müşteri memnuniyetini sürekli hale getirmeyi başaran Üçdal Tekstil 1980’li yılların sonlarında ortaya çıkardığı ‘Brix By Üçdal’ markasıyla da yurtiçi ve yurtdışında da büyük ilgi görmüştür. Erkek, bayan, çocuk iç giyimi ve çocuk pijama üretimi yapan firmamız Türkiye pazarının yanında ABD, Rusya, Ukrayna, Afrika, Balkanlar, İtalya ve birçok Ortadoğu ülkesine ihracat yapmaktadır.
Üçdal Tekstil started its activities in 1971 with the production of underwear and has reached to the present day by increasing its product group and capacity.Üçdal Tekstil, which succeeded in making guality and customer satisfaction continuously in the forefront in production, attracted great attention both in domestic market and foreign markets with ‘BRİX by Üçdal’ brand that is launched towards the end of 1980’s. Üçdal Tekstil produce men,women and children underwear and pyjamas which are sold in domestic market and export to U.S.A, Russia, Ukraine, İsrael, Africa, North Africa, the Balkans, İtaly, Saudi Arabia and other Middle East countries.
Компания Üçdal Tekstil начала свою деятельность в 1971 году с производства нижнего белья и достигла сегодняшнего дня, ежедневно увеличивая свою группу и мощности. Üçdal Tekstil, которому удалось сделать качество и удовлетворенность клиентов, которую он держит на переднем крае производства, привлек большое внимание как внутри страны, так и за рубежом своим брендом «Brix By Üçdal», который он создал в конце 1980-х годов. Наша компания, которая производит мужское, женское, детское нижнее белье и детскую пижаму, экспортирует в США, Россию, Украину, Африку, Балканы, Италию и многие страны Ближнего Востока, помимо турецкого рынка.
بدأ إنتاج املالبس الداخلية يف أقمشة أوش دال سنة .بإنتاج فعال و متزايد يزيد يوما بعد يوم من حيث النوعية و الكمية و مع اإلهتمام األقصى لتقدمي اجلودة العالية و السعي إلرضاء الزبائن و تقدمي أفضل اخلدمات أنتجت الشركة يف أواخر .الثمانينات ماركة « بركس باي أوش دال « التي القت ترحيبا الفتا ضمن القطر و يف كافة أنحاء العالم إن شركتنا املنتجة للمالبس الداخلية اخلاصة بالذكور و اإلناث و األوالد إضافة إلى إنتاج بيجامات األطفال تضخ منتجاتها يف كافة األسواق التركية إضافة إلى تصديرها إلى العديد من الدول حول العالم مثل الواليات املتحدة . و العديد من دول الشرق األوسط، إيطاليا، بالد البلقان، القارة األفريقية، أوكرانيا، روسيا، األمريكية
1791
February 2020 34
Interview
JOJOMAMA TARGETS TO OPEN THE FIRST STORE ABROAD IN 2020
Providing wholesale outerwear for the newborn and 1-14 age group, Jojomama entered this year with the slogan “new year new hope”. What about the product groups that you have?
We offer products for the 0-14 age group in our Bursa store. Here we sell all kinds of baby clothes, underwear, baby care tools and supplies suitable for newborn groups. We do not have a newborn group in Laleli. Here, we sell the outerwear products for boys and girls aged 1-14 years.
What are the criteria you consider when choosing the products you sell?
When selecting products, we are based primarily on our customer portfolio. Afterwards, we consider which customer region the season will be concentrated on. For example, since we sell more to Arab countries between the first and fourth months, we are trying to buy products that meet their demands and interests. In the seventh month, the winter season, we mostly choose products by region of Russia. In this context, I can say that we work seasonal.
What about your goals for 2020?
I would say that our primary goal is to maintain our current situation. Afterwards, accepting the challenges we had in 2019, we approach 2020 with a more objective and colorful perspective with the slogan “new year new hope”. As Jojomama, we may have an overseas surprise about 2020. Our negotiations continue and we have an international partner. We have a target to open a wholesale store abroad under our own name.
February 2020 36
About Us Fatihim Tekstil şirketi 1987 yılında faaliyete başlamıştır. Şirket, 0-16 yaş arası bebek ve çocuk giysileri imalatı ve toptan satışı yapmaktadır. Bugün Fatihim Tekstil, ürünlerini dünya çapında 40’dan fazla ülkeye ihraç etmektedir. Üretimde tüm sağlık unsurlarına ve kalite standartlarına önem veren Fatihim Tekstil sadece yurt içinde değil, yurt dışında da aktif bir profil çiziyor. Dünyadaki 40’dan fazla ülkeye ihracat yapan Fatihim Tekstil hem ülke ekonomisine hem de sektöre katma değer sağlıyor. Marka oluşturmanın süreklilik istediğini her fırsatta dile getiren Fatihim Tekstil A.Ş. Yönetim Kurulu Başkan Yardımcısı İsmail Çolak, Vişne Bebe markasına fayda sağlayacak ve markalaşmayı destekleyici her mecrada yer aldıklarını, markayı daha ileriye taşımak adına sürekli yeniliklerle gündemde olacaklarını belirtiyor.
Fatihim Textile Company was established in 1987. The company manufactures and sells baby and children’s clothing for 0-16 age group. Today, Fatihim Textile exports its products to more than 40 countries worldwide. Fatihim Tekstil gives importance to all health elements and quality standards in production and draws an active profile not only in Turkey but also abroad. Exporting to more than 40 countries in the world, Fatihim Textile provides added value to both the national economy and the sector. Fatihim Tekstil A.Ş., which has always expressed that there was a need for continuity in the creation of a brand at every opportunity, Vice Chairman of the Board of Directors İsmail Çolak stated that they would benefit from Vişne Bebe brand and they are in every aspect to support branding and they would be on the agenda with the aim of moving the brand forward.
February 2020 38
Interview
WINIMO WITH THE SUCCESS STORY FROM ADANA TO BURSA, THE HEART OF TEXTILE Winimo, which marked a lot with its quality of Rekor Tekstil with its product range and experienced team, targets new markets in 2020.
How does your product collections work? What inspires you in the design process?
Our product range consists of a team of professional and experienced teamwork. The first stage of production is the product quality of the fabric. Our products are prepared using completely healthy fabrics produced in accordance with standards. The second stage constitutes a model study. Prepared model series went into production in the next stage of our preparation adventure. Finally, our products are carefully ironed and packaged and delivered to our Bursa wholesales branch to be offered for our esteemed customers.
What about your export activities and goals?
With our investments since 2017, our products have reached many countries with Russia-Ukraine-Kyrgyzstan-Azerbaijan-Iraq-Libya. Our search for a new market continues. We have new investment plans for the year 2020 in line with the demands of our new customers.
What are your goals and projects for 2020?
New targets and new investments for the year 2020, we want to meet our customers in Istanbul as well as Bursa. We perform with steady steps with goal of making WINIMO a popular brand for children all over the world.
February 2020 40
About Us 2006 yılında faaliyete başlayan Bebekevi Tekstil, kuruluşundan bu yana her geçen gün bünyesine yeni ürünler ekleyerek hızla büyümeye devam ediyor. Bursa’da 2000 m2 kapalı alan üretim faaliyetlerine devam ediyor. Aynı zamanda Bursa’nın bebe sektörünün merkezi olan Vişne Caddesinde toptan mağazasında faaliyet gösteriyor. Ürün yelpazesi olarak 0-6 yaş çocuk ve anne/bebek grubuna hitap ediyor. Mama önlükleri, bornoz setleri, havlu grupları, bebe plastik ürünleri ve bebek güvenlik ürünlerinin üretimini yapıyor. Bebekevi Tekstil, bakanlığın belirlediği standartlara uygun olarak üretim yaparak çocuk sağlığını önemsiyor. Bakanlığın onay verdiği laboratuvar da her ürünü için sağlığa uygunluk testleri yaptırıyor. Rusya, Ukrayna, Belarus, Irak, İran, Libya, Sırbistan, Bosna Kosova ve Cezayir’e yoğun olarak ticaret yapıyor.
Established in 2006, Bebekevi Textile continues to grow rapidly by adding new products to its structure every day since its establishment.2000 m2 closed area production activities in Bursa continues at the same time. The product range is addressed to 0-6 age Child and Mother / Baby Group.Food Aprons, Bathrobe Sets, Towel Groups, Baby Plastic products, Baby Safety Products, Mother / Baby Groups such as. Bebekevi Textile produces in accordance with the standards set by the Ministry. Child cares about his health. In the laboratory approved by the Ministry, we carry out health compliance tests for each of our products. We trade extensively in Russia, Ukraine, Belarus, Iraq, Iran, Libya, Sibistan, Bosnia Kosovo and Algeria.
تسسأتBebekevi Textile ماع يف2006 ، ىلإ ةديدج تاجتنم ةفاضإ قيرط نع عيرسلا اهومن لصاوتو اهئاشنإ ذنم موي لك اهلكيه. اهتحاسم غلبت يتلا ةقلغملا قطانملا جاتنإ ةطشنأ رمتست2000 عبرم رتم ةصروب ةنيدم يف. نم ةيرمعلا ةئفلا ىلإ تاجتنملا ةعومجم هيجوت متي0 ىلإ6 مألاو لفطلل تاونس/ لفطلا. ءاذغلا رزآم، ريكشبلا تاعومجم، فشانملا تاعومجم، ةيكيتسالبلا لافطألا تاجتنم، تاجتنم لفطلا ةمالس، مألا تاعومجم/ لثم لفطلا. ةكرش جتنتBebekevi Textile اهددحت يتلا ريياعملل اًقفو ةرازولا. هتحصب لفطلا متهي. ةرازولا نم دمتعملا ربتخملا يف، لاثتمالا تارابتخا ءارجإب موقن انتاجتنم نم لكل يحصلا. ءاضيبلا ايسورو ايناركوأو ايسور يف عساو قاطن ىلع رجاتن نحن رئازجلاو وفوسوكو ةنسوبلاو ناتسيبيسو ايبيلو ناريإو قارعلاو. February 2020 42
About Us Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti 1994 yılında kurulmuştur. 0-3 yaş aralığındaki bebekler için; bebe tekstil ürünleri, bebe kozmetik ürünleri, bebe bakım ürünleri, bebe araç ve gereçleri, oyuncak vb. ürünleri üretir, ihraç eder ve ithalatını yapar. Bebe Çeyiz Sarayı, bodyden emziğe, beşikten bebek arabasına yaklaşık 10.000 çeşit ürün ve 120 markanın aynı çatı altında toplandığı firmadır. Bebe Çeyiz Sarayı, yurt içinde 900’ü aşkın bayi sayısına sahiptir. Yurt dışında ise 40’tan fazla Ortadoğu ve Avrupa ülkesine ihracat yapmaktadır. Bebe Çeyiz Sarayı, bebek ve çocuk alanında mağaza açmak ve bu alanda firmasını geliştirmek isteyenlerin tercih edecek olduğu, dünyanın göz bebeği İstanbul’da hizmet veren ve eşi bulunmayan bir işletmedir. Bebe Çeyiz Sarayı, kararlılığın, güvenin, kalitenin ve dünya çapında bebe markalarının aynı çatı altında buluştuğu ve yılların deneyiminin markasıdır. Bu marka, % 100 yerli sermayenin ürünü Türkiye’nin tescilli markası “Sebi”dir. Bebe Çeyiz Sarayı Tekstil Tic.Ltd.Şti was established in 1994. It is for babies between 0-3 ages: It produces, exports and imports baby textile products, baby cosmetic products, baby care products, baby equipments, toys... Bebe Çeyiz Sarayı, it is the address of around 10 000 type of products and 120 brands from bodies to pacifiers, form cradles to prams. Bebe Çeyiz Sarayı has more than 900 dealers in Turkey. It exports to more than 40 Middle East and European countries abroad. Bebe Çeyiz Sarayı, it is a unique enterprise rendering services in the apple of world’s eye Istanbul, and which will be preferred by those who wish to open Baby and Children’s stores and to develop their firms in this area. Bebe Çeyiz Sarayı, this is the trademark where stability, reliability, quality and worldwide baby brands come together under one roof and has many years of experience. This brand is the product of 100% domestic capital and it is the registered trademark of Turkey “Sebi”.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti ist 1994 gegründet. Produziert, importiert und exportiert baby- textilien, baby- kosmetik, baby- pflege, spielzeuge, kinderartikel für babys 3 bis 3 jahren. Bebe Çeyiz Sarayı ist die adresse von 120 marken und ca. 10.000 produkten von body über schnuller, wiege bis hin kinderwagen. Bebe Çeyiz Sarayı besitzt im Inland über 900 fachhändler. Das Unternehmen exportiert im Mittleren Osten und Europa in über 40 länder. Bebe Çeyiz Sarayı ist ein unternehmen, das von denen, die beabsichtigen, laden im bereich baby und kind zu eröffnen und ihren betrieb in diesem bereich weiterzuentwickeln, bevorzugt wird. Das Unternehmen geht seinen Geschäften in der Weltstadt Istanbul nach. Bebe Çeyiz Sarayı ist eine marke langjähriger erfahrung, in der sich entschiedenheit, zuverlässigkeit, qualität sowie weitweite baby-marken unter einem dach zusammentreffen. Diese marke ist ein produkt von % 100 inländischem kapital. Die eingetragene marke ist „Sebi“
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Учредено в 1994 году. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Осуществляет производству, эксопрту и импорту любые виды Текстильные Изделия для грудных ребёнок, Козметические Изделия для грудных ребёнок, Изделия для заботы для грудных ребёнок 0 – 3 года. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является адрес более 10.000 (ресять тысячь) виды изделий и 120 торговых марок ; с утки для движения – по соску, с люлки – по повозку . Bebe Çeyiz Sarayı имеет более 400 дилеров в стране, и кроме того экспортирует свою продукцию в более 40 стран Ближнего Востока и Европы. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одно незаменимое предприятие и оказывающее услуги клиентам в городе Стамбуле являющем зрачку Мира для предпринимателей хотящий открывать магазинов и развивать своих фирм в областе изделий для Грудных Ребёнок и Детей. “Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одна крыша решительности и надеждности, где встречаются Мировых марок для изделий грудного ребёнка и многолетных опытов в этой областе. Эта марка является продукция 100 % инвестиционного капитала Турции и зарегистрирована под названием «Себи».
February 2020 44
Interview
BEBE CEYIZ SARAYI TAKES HEALTHY STEPS
24 With its 24 years of experience and expert experienced staff, Bebe Çeyiz Sarayı continues to be a pioneer in the sector as the address of trust and quality. Hızır Albayrak, one of the partners of Bebe Çeyiz Sarayı, said, “Quality comes first for us. We always have to take into account the health of infants and children in our productions. We do not use any carcinogenic substances so that our products can be used in a healthier way and we prepare products that people can safely use. We have made progress on this path a goal with the principle of “Health is the greatest wealth for us”.
First of all, can we get to know you briefly? Can you briefly mention your position in the Bebe Çeyiz Sarayı brand?
I am Hızır Albayrak, one of the company partners. I have been in Sultanhamam since 1988. At that time I was both reading and working. Pregnant mothers who came to Sultanhamam were buying products such as overalls, body and hospital exit. We were supplying the products in our structure and directing the ones that were not available to the neighboring companies. Neither in Turkey in 1991 after serving a combination of everything related to the sought-after mother and baby in the world to realize that we have a place. In April 1994, we established the Bebe Çeyiz Sarayı brand, where everyone can easily supply what they want.
Could you give information about your product groups?
There are 295 brands and 85 thousand kinds of products in our structure. In other words, we sell all the products from a mot-
her’s furniture, night and gown needs to a baby’s bottle, pacifier and stroller needs. We have 4 different brands, Sebi, Tıkır, Safe Line and Pocket&Mama. We have 3 textile ateliers and we make products for different places under our own brand name.
What inspires you in the design process of your product collection?
The designers in Bursa or Istanbul show us the products and we choose from them. Since we have started this business from scratch and have mastered every step of the business from the beginning to the end, we can easily identify these deficiencies if there is a deficiency in those products. We make observations about what the mothers need for both themselves and their babies. We convey these observations to the manufacturers, present them with new ideas and carry out studies on the realization of demand-oriented products. Therefore, I can easily say that the greatest capital of our age is the idea.
What criteria do you pay attention to during production?
The most important criterion for us in production is health. Therefore, the use of carcinogenic dyes, such as the use of substances that endanger children’s health, such as the production of substances that are indispensable rules for us at every stage of production. Our goal is not to grow by selling many products, but to advance by making quality and healthy production…
February 2020 46
About Us
February 2020 48
Interview
BOINC GOES TO THE TARGET BUYER MASS THROUGH PRESTIC FAIRS Boinc is one of the most important names in the sector with its dynamic design team and products that can arouse interest all over the world. In 2020, Boinc plans to continue its strategic progress with its quality production approach. We listened to Yusuf Zeynel Ă–zkan, Sales and Marketing Specialist, Boinc, which will make a name for itself this year with special advertisement works and exhibitions for the countries to which it exports.
and Tunisia. We carry out special advertisement works for these countries and reach our target audience by participating in prestigious fairs.
What are the product groups you offer?
Which channels do you prefer to reach the consumer?
What sources of inspiration in clothing design for you?
Since many different countries make up our target audience at the same time, regular internet advertising is very important for us. In addition, by participating in fairs, we have the opportunity to communicate face-to-face with our buyers and promote our products closely.
We have clothes, bodysuit, sweatshirts, skirts, shorts, tracksuits, tights and t-shirts for children aged 1-12.
We have a highly dynamic design team that always follows the fashion and trends in the world closely. We process our brand’s style with our experience and knowledge and we regularly present our collections of innovative models that can arouse interest all over the world. What criteria do you pay attention to during production? What percentage of your products are produced in Turkey? We realize the complete production of our products in Turkey. The most important subject that we attach importance to production is definitely quality. We pay great attention to the high quality and compatibility of each material we use.
How was 2019 for your brand? What are your goals and projects for 2020? As long as the economy of our country develops, we, as the sector, would like to take the wind of this development behind us and make strides. However, when we think about the process we are in, the internal turmoil experienced by the countries and the problems in the customs of the neighboring countries have started to affect us seriously. Therefore, I can say that 2019 was a difficult year when you took the textile sector as a base. Particularly in the second half of the year, there were serious declines. Our work for the new year is in full swing. Our goal is to maintain our position in a solid way, to move ourselves one step further.
What about your export activities and goals? Which countries do you ship to?
We currently export to Switzerland, Greece, Ukraine, Russia, Uzbekistan, Israel, Poland, Bosnia and Herzegovina, Bulgaria, Saudi Arabia, Iraq, Algeria, Lebanon, Qatar, Libya, Romania, Serbia
February 2020 49
About Us
Founded in 2014, Monita Kids produces children’s evening dresses. Following the trends in Middle East, Asia and Russia, especially the European market from labor to production, from raw materials to marketing, Monita Kids is a company with domestic capital. Monita Kids is customer-oriented, innovative, constantly evolving, not only by following the requirements of the era, but is also a candidate to play a role in setting these requirements. Monita Kids, which makes production that considers children’s satisfaction and likes, gives importance to children’s sensitivities, health values and physical comfort. Monita: “While we are at the beginning of the production process, we are starting to make our fabric and accessory choices in accordance with health values. We take care to ensure the physical comfort of our clothes, to ensure the flexible movement of children to check the manikin rehearsals and physical forms to use the appropriate form. We are producing in our factory in Kucukcekmece and we are meeting the consumers with our stores in Laleli and Yesildirek, Istanbul.”
2014 yılında kurulan Monita Kids, çocuk abiye kıyafetleri üretmektedir. Ortadoğu, Asya ve Rusya başta olmak üzere Avrupa piyasasındaki trendleri takip eden işgücünden hammadde üretimine, pazarlamasından üretimin her aşamasına yerli sermayeli bir firmadır. Monita Kids markası müşteri odaklı, inovatif, sürekli gelişen, çağın gerekliliklerini sadece takip etmekle kalmayıp, bu gereklilikleri belirlemede de rol oynamaya adaydır. Çocukların memnuniyetini ve beğenilerini düşünen üretimler yapan Monita Kids, çocukların hassasiyetlerine, sağlık değerlerine, fiziksel rahatlıklarına önem vermektedir. Monita: “Üretim sürecinin en başında tasarım aşamasındayken kumaş ve aksesuar seçimlerimizi sağlık değerlerine uygun yaparak başlamaktayız. Elbiselerimizin fiziksel rahatlığı sağlayabilmesi, çocukların esnek hareketlerini sağlayabilmeleri için manken provalarla kontrolden geçirip fiziksel kalıplarına uygun formları kullanmaya dikkat ediyoruz. Küçükçekmece’deki fabrikamızda üretim gerçekleştiriyor, Laleli ve Yeşildirek’teki mağazalarımız ile tüketiciyle buluşuyoruz.”
February 2020 50
About Us Anne Dokunuşu Gibi… Yıllardır farklı markalar adı altında Üretim, toptan ve perakende satış alanlarında faaliyet gösteren firmamız şimdi yeni markasıyla pazarda yerini almak için yılların tecrübe ve birikimini yeni markası Luggi Baby ile yansıtmaya çalışacaktır. Geçmiş dönemde tüketicinin güvenini kazanan marka aynı kararlılık sorumluluk ve emin adımlarla sektörde söz sahibi olmayı hedeflemektedir. Yeni markası ile eski tecrübelerini birleştirerek tüketicilere daha kaliteli ürünler sunmayı amaçlamaktadır. “En değerliniz bizim için de değerlidir” sloganı ile yola çıkan Luggi Baby %100 pamuk olan sağlıklı ürünleriyle bebeğinize rahatlık, huzur ve mutluluk katacaktır. Luggi Baby daha çok kazanç yerine “sağlıklı kaliteli ürün ve müşteri memnuniyeti” anlayışını prensip edinmiştir. Koşulsuz müşteri memnuniyetini ilke edinmiş olan Luggi Baby, üretim kalitesi uzman kadrosu ve sosyal sorumluluk bilinci ile pazarlardaki payını her geçen gün müşterilerine sunduğu iyi hizmet ile arttırmayı amaçlamaktadır. Ürün grubu yelpazesiyle ne kadar hassas bir noktada olduğunu bilen Luggi Baby bütün üretim ve satış aşamalarında bu sorumluluk bilincini göz ardı etmeden hareket etmektedir. Çalışanı, üreticisi ve tüketicisi ile el ele vererek geleceğin büyük insanlarının küçücük bedenlerini sımsıcak saracak; kimyasal katkı maddesi olmayan sağlıklı, naturel ürünler üretmeye kararlılık ile devam edecektir. Birlikte üretip, birlikte kazanmak dileğiyle… As a mother’s touch Operating in the field of production, wholesale and retail under several brand names with many years of experience for years, our company is now to take place in the market with a new brand, Luggi Baby. Winning the confidence of the consumer in the past, the brand aims to be leader with the same responsibility, stability by taking firm steps forward in the sector. Combining old experience with its new brand, the company aims to provide better quality products to consumers. With the motto of ‘Your most valuable is valuable for us’, Luggi Baby offers 100% cotton healthy products to provide your baby comfort, peace and happiness. Luggi Baby adopts ‘healthy quality products and Customer Satisfaction’ instead of earning more. Adopting unconditional customer satisfaction, Luggi Baby increases its market share with production quality, expert staff, good service and social responsibility for its customers each passing day. Being aware of in a sensitive point for range of product, Luggi Baby performs in all production and sales processes without ignoring this responsibility. Collaborating with its employees, manufacturers and consumers on offering natural, healthy and without chemical additives products to embrace tiny body of the great people of the future, the company will continue to manufacture with the same principle pertinaciously. Hope to produce together, win together Wie die Berührung einer Mutter Wir produzieren seit Jahren für Einzel- und Großhandel unter verschiedene Marken. Jetzt möchte unsere Firma mit langjährigen Erfahrungen und dem Wissen für unsere neue Marke Baby versuchen ihren Platz auf dem nehmen. In der Vergangenheit Kundenvertrauen gewonnene Firma erzielt mit gleiche Beschlossenheit und Verantwortung von reden lassen. Mit der Verbindung unsere Erfahrung mit unseren neuen Marken möchten wir unsere Kunden noch bessere Produkten anbieten. Luggi Baby beginnt diese Reise mit dem Motto, “ Ihr Wertvollste ist für uns auch wertvoll”, und möchte Produkten aus %100 Baumwolle Ihr Baby Bequemlichkeit, Gemütlichkeit und Glück anbieten. Luggi Baby möchte nicht noch mehr Gewinn sondern mit hoch qualitativen Produkten zufriedene Kunden. Unser Prinzip ist Kundenzufriedenheit ohne Vorbedingung. Wir erzielen mit unseren erfahrenen Mitarbeiter, Produkqualität und soziale Verantwortung unseren Marktanteil erhöhen. Wir möchten unsere Kunden mit unserem Service überzeugen. Luggi Baby weiß dass ihre Produkten auf sehr sensiblen Bereich liegen. Mit dieser Bewusstsein bewegt sich Luggi Baby in jeden Produktions- und Verkaufsstufen. Hand in Hand mit Mitarbeiter, Produzent und Kunden werden wir gesunden und natürlichen Produkten, die Körper von Erwachsenen von Morgen umgeben, ohne chemische Zutaten mit Beschlossenheit weiter herstellen КАК МАМИНО ПРИКОСНОВЕНИЕ!!!!!! Наша фирма долгие годы работает как оптовым так и розничным производителем детской одежды. С годами набранным опытом работы представляем вам нашу новую марку Luggi Baby. Профессиональный и ответственный коллектив Luggi Baby представляет свой качественный товар на Российском рынке. Наша продукция для самых маленьких поэтому мы знаем как нужно аккуратно и внимательно к нему относиться . С девизом ‘’САМОЕ ДОРОГОЕ ДЛЯ ВАС И ДЛЯ НАС ДОРОГО !!!!! ‘’ наша новая марка Luggi Baby представляет % 100 хлопковая продукция для счастья удобства и спокойствия ваших малышей. Для нас понятие ‘’Здоровый качественный товар и довольный покупатель ‘’ больше чем заработок. НАШ товар не вредит здоровью и не содержит вредных химических веществ. Новая марка с набранным опытом работы представляет еще лучшую качественную продукцию. С ЖЕЛАНИЕМ ВМЕСТЕ РАБОТАТЬ И ВМЕСТЕ ЗАРАБАТЫВАТЬ
February 2020 54
About Us Sinderella Bebe Aksesuarları, seksenli yıllarda bir annenin hobi niteliğinde bir çalışmasıyla ve kısıtlı üretim kapasitesi ile üretimine başlamıştır. 1992 yılında kurulan ilk atölyesi 1994 yılında değiştirilerek daha da büyümüş ve bugün teknolojik imkanları ile artan üretim kapasitesi ve kalitesiyle bebek patiği üretimini Türkiye’de gerçekleştiren, tamamıyla yerli, sektöre yenilikçi anlayış getiren öncü bir firma olmuştur. Aile şirketi olan Sinderella Bebe Aksesuarları, Bebek Ayakkabılarının da modası olması gerektiği bilinci ile katıldığı fuarlarda yaz ve kış koleksiyonlarını sergileyerek üretimine devam etmektedir. Firmamız kuruluşundan itibaren SİNDERELLA BEBE, FREE BABY markalarıyla tanınmış, 2009 yılından itibaren de FREESURE firmanın tescili markası olmuştur. Freesure Bebek Ayakkabıları bebeklerin de bir modası olduğunun farkındalığını oluştururken, rahatsızlığını dile getiremeyen en kıymetli varlıkların sağlığını düşünerek, zararlı hiçbir materyali kullanmadan üretim yapmayı vazgeçilemez bir prensip olarak kabul etmiştir. Bebek ayak anatomisine, konforuna ve şıklığına uygun üretilen modelleri yaz ve kış koleksiyonlarıyla, yürüme öncesi, 0 - 12 ay arası bebeklerin ayak ölçülerini dikkate alarak 4 farklı numara ile sunmaktadır. Yürümeye başlama macerasının sağlıklı ve gelecekte başarıya koşan büyük adımların şahidi olarak rahatsızlığını dile getiremeyen bebeklerin ayağının konforu olmak en temel misyonudur. Mutlak müşteri memnuniyeti ilkesi ile üretimine modern teknolojiler ile devam eden firma Türkiye’de üretim yaparken dünyanın birçok ülkesindeki bayileri ile minik ayaklara ulaşmaktadır.
February 2020 56
About Us Günümüzde bebek ve çocuk giyiminde lider konumda yer alan Pembe Kelebek’s markasının temelleri 1975 yılında atılmıştır. 2006 yılında kurumsallaşan ve üretim kapasitesini arttıran Pembe Kelebek’s, sektörde 44 yıllık tecrübesiyle etkin rol oynamaktadır. Özellikle Bebek ve Çocuk özel elbise koleksiyonları ile öne çıkan Pembe Kelebek’s yurt içinde kurduğu toptan satış ağı ile son kullanıcıya ulaşmaktadır. Öte yandan 30 farklı ülkeye ihracat yapan Pembe Kelebek’s Türkiye ekonomisine katma değer sağlamakla birlikte, tekstil sektörünün büyüyüp gelişmesi adına faaliyetlerini sürdürmektedir. Yenilikçi fikirlere sahip tasarım ekibi moda ve trendleri yakından takip ederek koleksiyonları bebek ve çocukların ihtiyaçlarına en uygun şekilde oluşturmaktadır.Pembe Kelebek’s markası, tasarımlarında minik prenseslerin rüyalarını gerçeğe dönüştürecek şık tasarımlar yapmayı kendine ilke edinmiştir. The Pembe Kelebek’s brand has established in 1975, which is the leader in baby and children’s clothing manufacturer today. In 2006 institutionalization perion started and production capacity has increased rapidly. Pembe Kelebek’s has an active role with 44 years of experience in the sector. Pembe Kelebek’s, which has been manufacturing special dress collections for babies and children, reaches the end user through wholesale network in Turkey. On the other hand, Pembe Kelebek’s has exporting to 30 different countries continues to operate on behalf of the growth and development of the textile sector, along with providing added value to the Turkish economy. The design team with innovative ideas follows the trends and fashion closely to create the brand new collections for best suited to the needs of babies and children. The little princesses dreams coming true with Pembe Kelebeks desing.
February 2020 58
Röportaj About Us 1978 yılında triko üretim ve toptan satış yapmak amacı ile kurulan firma, tecrübesi ile triko-tekstil sektöründeki başarılı vizyonunu günümüze kadar taşımayı başardı. Değişen sektör ve piyasa şartlarına kurumsal kimliğini koruyarak adapte olma başarısını gösteren şirket birçok konuda kendini yeniledi ve standartlarını devamlı yükseltti. Danışan Tekstil, triko pazarında, derin tecrübesi ile pazarın trendini birleştirerek kendisini piyasada üst noktalara taşımayı başardı. Ülkemiz ekonomisine yüksek miktarlarda katma değer sağlayan firma, kurumsal kimliğini tüm dünyaya kabul ettirmiş birçok firma ile üretim-pazarlama konusunda başarıyla işbirliği kurarak çalışmalarını sürdürüyor. Söz konusu pazar içerisinde yine birçok kurumsal firma ile dolaylı olarak üretim yaparak ülkemize ve sektöre katkıda bulunmaya devam ediyor. Danışan Tekstil, dokuma ve örme gruplarına ait ürünleri itina ile üretmekle beraber, gününde teslimat konusunda da bir hayli iddialı. Amacı kaliteli üretim beraberinde, en iyi maliyet ve fiyatla tecrübelerini birleştirerek en üst noktada müşteri memnuniyetine ulaşmak, bunlara ek olarak uluslararası tescilli kendi markası olan Baby Mio ile koleksiyonlar hazırlayıp iç piyasa satışı ve ihracat yapmak. Danışan Tekstil derin tecrübesini günümüzün gelişen teknolojileri ile bütünleştirerek sektör içerisinde daha ileriye, değerli müşterileriyle birlikte yürüyecek ve daha da büyüyecek. Misyon: Kaliteli ve sağlıklı triko giymenin herkesin hakkı olduğuna inanıyoruz. Danışan Ailesi, tedarikçilerimiz ve iş ortaklarımız hep birlikte bunun için çalışıyoruz. Vizyon: Yenilikçi, akılcı, ilkeli ve sorumlu yaklaşımımızla bölgemizde lider ekonomik triko üreticisiyiz.
Founded in 1978 with the aim of producing knitwear and wholesale, the company succeeded to bring its successful vision of the knitwear and textile sector up to daylight through its experience. Showing its success in adapting to the changing sector and market conditions by protecting its corporate identity, the company renewed itself in many ways and continuously improved its standards. Combining the trend of the market with the deep experience in the knitwear market, Danışan Tekstil managed to be one of leading companies in the market. Providing high added value to the economy of our country, the company continues to work with many companies by getting their corporate identity popular all over the world by working successfully in productionmarketing. It continues to contribute to the country and sector by producing indirectly with many corporate companies in the market. Producing weaving and knitting groups with the products with care, Danışan Tekstil is also very ambitious in timely delivery. In order to achieve customer satisfaction at the highest point by combining the best quality production with the best cost and price experience, in addition to making the collections with the international registered trademark Baby Mio, Danışan Tekstil offers for domestic market and export. The company will integrate its deep experience with today‘s evolving technologies and will continue with its valuable customers in the sector and grow even bigger. Mission: We believe that everybody is right to wear quality and healthy knitwear. Danışan Tekstil Family, our suppliers and our business collaborates all work together to provide it. Vision: We are the leading economic tricot producer in our region with our innovative, rational, principled and responsible approach.
February 2020 60
About Us Bektay Ayakkabı has been designing and manufacturing footwear and socks for babies, infants and toddlers in Istanbul,Turkey since 1989. Bektay Ayakkabı Aleading designer and Turkish manufactured brand, provides a variety of excellent designs to suit every taste, from traditional to modern and quirky. Comprising products for babies, toddlers to suit ages between 0-3, Bektay Ayakkabi uses luxurious, soft and safe, carcinogenic and azo dye-free materials to provide total comfort and warmth for little growing feet. Bektay ayakkabi has its own showroom and factory located in Sultangazi, Istanbul and has been exporting to UK, France, Ukraine and Russia. Bektay Ayakkabi Plans to expand wolrdwide to be able to bring its excellent quality and trendy products, to a wider customer base.
Sehr geehrte Damen und Herren, Unsere seit 1989 tätige Firma Bektay Schuhe, steht für frisches und modernes Design, verbunden mit Spitzenqualität. Wir fertigen Baby – und Krabbelschuhe und Strümpfe für 0-3 Jährige. Als eine der führenden Unternehmen im Markt, legen wir sehr großen Wert, auf die Gesundheit von Babys und vermitteln mit unseren Waren ein sehr besonderes bequemes Laufgefühl. Wichtige Unternehmenswerte sind: Qualität, Nachhaltigkeit und es werden während der Produktion von Rohmaterialien und Zubehören auf keinen Fall schadstoffgeprüfte Materialen benutzt. Die Kollektion wird in Folge der weltweit berühmten Trendy Modelle vorbereitet. Wir produzieren ausschließlich in unseren eigenen Schuhmanufaktur. Unsere Fabrik und das Showroom ist in Istanbul / Sultangazi. Es werden hochwertig qualitative Rohwaren benutzt. Gleichzeitig exportieren wir Schuhe ins Ausland wie zum Beispiel: England, Frankreich, Ukraine und Russland. Als Unternehmen erzielen wir; unseren Kunden im In und Ausland immer das Beste und das Hochwertige in Verfügung zu stellen. Dabei verzichten wir aber auf keinen Fall darauf; Neuigkeiten zu verfolgen und Qualität. Lassen Sie sich von uns und unseren Waren überzeugen. Mit freundlichen Grüssen,
February 2020 62
Interview
72 MILLION PAIRS OF SOCKS FROM BROSS SOCKS TO THE WORLD
Bross Socks manufactures the product groups for children, men and women socks and clothes. It provides all the products that consumers can request about socks by differentiating them in its own production capacity. Bross manufactures and sells many products such as moccasin (leather sock), Slipper, ABS Anti-Slide socks, digital printed socks, accessory socks, baby gloves in pantyhose range, combed underwear, boxer, athlete, slip, underwear, undershirts and bodysuits in dress range. We interviewed Yavuz Yavuzarslan, General Manager of Bross Socks, to listen the factors behind their success.
Can you brief us the preparation process of your collections? What inspires you in the design process?
As Bross, we have a total of 3 collections per year and we sell these collections within 4 periods. Our collections are designed as summer, winter and all seasons by combining and utilizing the knowledge and values acquired from digital platforms through seminars, consultations, and the follow-up of trends and fashion as a result of the meetings of the models and designs by the sales and marketing
unit of our R & D and design department. The most important point of inspiration in the preparation of the collection through the innovative and imaginative solutions which are the vision of the company. To this end, our team spends a lot of time working to produce the firsts and completes the collection by utilizing the finished products with Bross’s own line.
What criteria do you pay attention to during production?
Production standards and procedures of Bross Socks are audited and certified by international organizations such as ISO9001, SEDEX. We are progressing our processes towards our own values in production stages. Quality: In response to a very sensitive quality policy and applicability of our company, we actively use systems aiming at 0 errors with proactive measures and actions with Industry 4.0 systems. Efficiency: In return for the investments made for Industry 4.0, we ensure our sustainability through projects and actions that will increase productivity every day as a result of the work of our engineering department. Technology: Automation systems used in our company are completely designed special for Bross and are not available from any otFebruary 2020
64
her manufacturer, we provide systems for the production of socks with zero-touch. By adding value to our production with our advanced ERP system, it enables us to respond to the demands of the final consumer in the fastest and most accurate way. Sustainability: The activities of our company are increasing day by day. Our investments and projects related to the use of renewable energy sources, products made from recycled materials, efforts to reduce water consumption, and to increase energy efficiency are ongoing. As the reason consumers choose our products, we know that our sustainability will have a major impact in the medium and long term. We respect the environment, nature and people who work in our ethical genes, and as a company, we care more and more and reflect this on our products and services.
What about the machines you use in production?
With the latest technological nasal closure knitting machines, we are able to meet all of our customers’ expectations regarding socks with real mesh, real 3D socks, heavy gauge number 3 and 6, double cylinder machines. We have fully automated unmanned 35% of our total production with our automation machines used in post-knitting processes. This ratio is around 5% throughout the sector. With these special tailor-made machines, we increase our productivity and make great efforts to convey products to our customers in a shorter time, with higher quality and added value. We provide continuous development and improvement with our domestic and international consultancy in automation and machinery. Which countries do you export to? Are there any new markets you intend to enter? We export to 56 countries. We ship our products to China, India and Korea countries. As a target market, we continue to work on the African region in the long term. In the medium term, we aim to continue to develop and grow in the Middle East market. What are your goals and projects related to export growth? Our goal is to grow 120% by the end of 2022 in export with our own brand. Our department continues its activities in European, American and Middle East markets. We aim to reach consumers abroad with our value-added products we produce. In addition, we will have initiatives about the online overseas franchising system in 2020 and we aim to make sales with our partners online abroad.
What about your R & D studies?
Today, e-commerce is a tremendous medium. At which stage are your brand’s e-commerce activities? How do you think online sales affect the stores?
Our e-commerce investment and work started 2 years ago and today we are progressing with an average annual growth of 100%. We reach more consumers with our private and limited collections and products for our infrastructure works and online. In the medium term, we believe that most of the sales will be made through online sales channels and for this we have established an online sales and marketing unit in our company. Another target of our year 2020 will be to increase brand value and awareness by selling online abroad. Also, in 2020 will have the opportunity to personalize products to our consumers in our online sales and we will take it with that we will be achieving the firsts both in Turkey and world.
What developments have contributed to the production speed of technology, mechanization and industrial industry from past to present? What do you think about this issue?
Since the day we were established, we have continued to work with innovative solutions and act with the vision of providing sustainable services to our customers, so technology and innovation are the most important issues for us. The contribution of technology to us is to use production techniques that produce our products more efficiently, respond more quickly to the demands of the consumer, and establish an emotional connection with our brand. We started to integrate Industry 4.0 into the infrastructure of our company about 2 years ago, increasing our efficiency and continuously increasing our quality bar. By using industrial robots in production, we accelerated our production value flow and managed to reduce our production costs to lower levels. Most of the technologies used are used in the car manufacturing industry today, but not seen in the textile industry. Industry 4.0 process is still continuing in our company. In addition, our IT team is working on developing and implementing artificial intelligence in our ERP system. By the end of 2020, we will increase our production added value by using artificial intelligence algorithms and coding in our production.
R & D is an indispensable part of Bross. Our vision and mission to realize our value-added work together with we aim “to do first whatever is not done before”. In this context, the new machine investment suggestions are offered by conducting consumer analysis of R & D, the study of needed products by researching all over the world in terms of materials, exploring different production techniques. Our R & D consultancy service adds strength to the strength of our team and provides support in the production of innovative solutions and products. At the same time, our R & D department creates collections of recycled materials as a result of sustainability efforts and presents them to customers’ appreciation.
February 2020 65
About Us Matilda, sektörde adını ilk defa 1992 yılında duyuran Canbey Tekstil’in, 2000 yılında kurulan markasıdır. Sektördeki yolculuğuna dış giyim ile başlayan marka son 5 yıldır ağırlıklı olarak 0-16 yaş aralığında pijama, iç giyim ve homewear giyim üzerine yoğunlaşmıştır. Dört mevsim çamaşır ve iki sezon olarak da pijama üretimi yapmaktadır. Yurtdışında, özellikle Rusya ve Ukrayna’da okullar için üniforma, eşofman, laboratuvar önlüğü gibi giysilerin de üretimini gerçekleştirmektedir. Gelen talepler doğrultusunda farklı nitelikteki kumaşları kullanarak üretimler yapabilmektedir. İlaveten, kendi etiketi ile ürün satmak isteyen firmalara, zincir mağazalara özel her türde ürünün üretim taleplerini de karşılamaktadır. İhracatta başta Rusya, Ukrayna, Azerbaycan, Beyaz Rusya, Kazakistan, Kırgızistan, Özbekistan olmak üzere Irak, İran, Ürdün, Fas, Cezayir, Arabistan, Birleşik Arap Emirlikleri, Sudan gibi çok sayıda ülke ile faaliyetlerini sürdürmektedir.
Matilda is the first brand of Canbey Textile, which was established in 2000, which was first introduced in the sector in 1992. The brand, which started its journey in the sector with outerwear, has concentrated on pajamas, underwear and homewear apparel for the last 5 years. It produces apparel for four seasons and pajamas for two seasons. It carries out the production of clothes such as uniforms, tracksuits, lab coats for schools abroad, especially in Russia and Ukraine. In accordance with the demands of the production of different qualities can be made using fabrics. In addition, it meets the production demands of all types of products specific to the chain stores, for companies that want to sell products with their own label. The company is mainly active in Russia, Ukraine, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, Iraq, Iran, Jordan, Morocco, Algeria, Arabia, United Arab Emirates and Sudan.
Торговая марка «Matilda» существует на рынке с 2000 года, являясь брендом фирмы “ CANBEY Tekstil “ , основанной в 1992 году. Бред , который начал свой путь в этом секторе с производства верхней одежды, в последние 5 лет сосредоточился на производстве пижамы, нижнего белья и домашней одежды для девочек и мальчиков в возрасте от 0-16 лет. В настоящее время фирма отшивает по сезонно 2 коллекции пижам и 4 коллекции нижнего белья. А также бренд выпускает коллекцию школьной формы, спортивных костюмов и лабораторных халатов , для школ находящихся за рубежом , в особенности в России и в Украине. В соответсвии с требованиями потребителей фирма производит продукцию с использованием различных качественных тканей. Кроме того , фирма удовлетворяет производственные потребности всех видов товаров , характерных для сетевых магазинов , для компаний , которые хотят продавать товары со своей маркой. Фирма экспортирует свою продукцию в Россию, Украину, Азербайджан, Беларусь, Казахстан, Киргизию, Узбекистан, Туркмению , Грецию , а также продолжает своё сотрудничество со многими странами , такими как Ирак, Иран, Иордания, Марокко, Алжир, Саудовская Аравия, Объединённые Арабские Эмираты, Кувейт, Тунис, Судан.
February 2020 66
About Us 2000’li yılların başında başlayan imalat hayatına 2010 yalından itibaren LITTLESTAR markası ile devam eden firmamız 40 ülkeye yakın yaptığı satış ve ihracat ile üretim hayatına devam etmektedir. 2-14 yaş çocuklarına yönelik üretim yapan firmamız, Merter, Laleli ve Zeytinburnu’nda bulunan toptan satış noktaları ile milyonlarca çocuğa ulaşıp lüks giyimi günlük hayatlarında kullanmalarını sağlamaktadır. Öncelikli hedefi sağlık ve şık giyim olan firmamız her sene yeni pazarlar ve yeni müşterileri ile birlikte sektörde öncü olma yolunda ilerliyor. Our company, which started its manufacturing life in the beginning of 2000s and continued with the brand LITTLESTAR since 2010, continues its production life with its sales and exports to 40 countries. Our company, which produces clothes for 2-14 years old children, provides access to millions of children and use luxury clothing in their daily lives with wholesale points in Merter, Laleli and Zeytinburnu. Our company, whose primary target is health and fashionable clothing, is moving towards becoming a pioneer in the sector with new markets and new customers every year.
Начиная с начало 2000-х годов производственная жизнь с маркой Little Star. Наша компания продолжает свою жизнь с продажами и экспортом в 40 стран в Мертер Лалели и Зейтинбурну оптовым точками в миллионах детей достигают роскоши повседневного ношения и позваляют им пользоваться в своей повседневной жизни. Наша компания, приоритетом которой является здоровая и модная одежда, заключается в том, чтобы ежегодно расти с новыми рынками и новыми клиентами February 2020 70
About Us 2003 yılında kurulmuş olan Monart Ambalaj Oluklu mukavva koli ve kutu sektöründe İstanbul Tuzla Organize Deri sanayi bölgesinde siz değerli müşterilerimize hizmet vermeyi sürdürmektedir. Oluklu mukavva, tripleks koli ve ofset kutu üretimimiz ile sektöre çözüm sunan, 5000 m2 kapalı üretim alanı ve 1000 m2‘lik açık alanında teknolojik baskı, kesim, dikiş ve yapıştırma konularında yeni teknoloji makinaları ile entegre bir firma olan Monart Ambalaj iç ve dış piyasaya hizmet vermektedir. Üretimimizde kullanılan oluklu mukavvalarımızın tümü %100 geri dönüşümlü olup, baskıda kullandığımız boyalar su bazlı olduğundan, çevre dostu ürün kullanımı ile kaynaklarımızı verimli kullanıp hizmetlerimize devam etmekteyiz. Çağdaş ve yenilikçi kurum kültürümüz ile 2013 yılında yapmış olduğumuz yeni makine alımlarımızla Ar-Ge çalışmalarımıza yaptığımız yatırımları arttırarak, müşteri memnuniyeti odaklı çalışma prensibimiz ile kısa sürede yüksek kaliteli ve uygun fiyatlı hizmet sunmaktayız… Sürekli gelişen ve büyüyen firmamız da toplam kalite anlayışımızı her zaman koruyarak siz değerli müşterilerimizi de aramızda görmekten memnuniyet duyarız… Founded in 2003, Monart Packaging continues to serve our valued customers with flexo printed box, angle and offset printed boxes as well as packaging cartons, boxes and auto sunshade for the promotional sector in Istanbul Tuzla Leather Organized Industrial Zone. Monart Packaging, which is an integrated company with new technology machines in the field of technological printing, cutting, sewing and bonding in 5000 m2 closed production area and 1000 m2 open area, offering solution to the sector with its products such as printed boxes, unprinted boxes, boxes, cut boxes, box boxes, supply cases, profile boxes, carrying boxes, archive boxes, serving the domestic and international markets. All corrugated cardboard used in our production is 100% recyclable, water-based dye that we use in printing we continue to use our resources efficiently with the use of eco-friendly products and services. We offer quality and competitive price service adopting a contemporary and innovative corporate culture with our new machine purchases we have done in 2013 with R & D work and our working principle of customer satisfaction. We are pleased to see our valuable customers by protecting our total quality understanding and growing and enhancing our company...
February 2020 72
About Us Çınarlar Ambalaj ilke olarak üstün kalitede ürünleri rekabetçi fiyatlarla sunmayı benimsemiştir. Üretim altyapımız değerli müşterilerimize en kaliteli ürünleri üretmek için son teknoloji üretim ekipmanları kullanılarak oluşturulmuştur. Günümüzde kaliteli ürünlerin yanı sıra hız ve servis kalitesinin de çok önemli olduğunun farkındayız, bu yüzden standart temin sürelerimiz dahilinde teslimatları gerçekleştirmek konusunda titizlik gösteririz. Ürettiğimiz her ürün birbirinden farklı olmasına rağmen, bizim tüm ürünlerimize yaklaşımımız aynı temel prensipler eksenindedir. Sizleri de bu ayrıcalıklı hizmetten faydalanmaya bekleriz.
“Ürününüzü Kişiselleştirin”
Çok çeşitli model, renk ve aksesuar seçenekleri ile ürününüzü kişiselleştirin. Plastik, nonnowen, ham beze kadar birbirinden farklı malzeme seçenekleri, her bütçeye uygun ürünü bulmanıza yardımcı olur. Geriye sadece size uygun rengi, aksesuarı ve baskı yöntemini belirlemek kalır. Konusunda tecrübeli personelimiz sizi en doğru seçime yönlendirecektir.
“Değişken Sipariş Miktarları”
Firmamız 1000 adetten 10.000 adede kadar değişen sipariş miktarları için değişken fiyatlar uygular. Böylelikle yüksek adetli siparişlerinizde düşük fiyat avantajı yaşarken düşük adetlerde ihtiyacınızdan fazlasını almadan firmanıza özel ürünlere ulaşmış olursunuz.
Çınarlar Ambalaj offers superior quality products with competitive prices. Our production infrastructure has been created using state-of-the-art production equipment to produce the highest quality products for our valued customers. We are aware of the fact that quality and speed and quality of service are very important nowadays, so we are very careful about timely delivering within our standard term. Although each product we produce is different from each other, our approach to all our products is based on the same basic principles. We also expect you to benefit from this privileged service.
“Personalize Your Product”
Personalize your product with a wide range of models, colors and accessories. Different material options such as plastic, nonnowen and raw clothing help you find the product for every budget. All that remains is to determine the appropriate color, accessory and printing method. Our experienced staff will guide you to the right choice.
“Variable Order Quantities”
Our company applies variable prices for order quantities ranging from 1000 pieces to 10,000 pieces. Thus, while you have a low price advantage in your high numbered orders, you will have reached your special products without lowering your needs.
February 2020 74
About Us Ekin Expo 2007 yılından bu yana Fuar Stant Tasarım ve Uygulama konusunda kaliteli ve zamanında teslim hizmet anlayışını kendine ilke edinmiş, sektörün lider firmalarında biri olma özelliğini taşıyor. Türkiye’de, fuar sektörünün gelişme göstermesinin akabinde, fuar stant sektörü de bu duruma paralel olarak gelişiyor ve her gün kendini yeniliyor. Avrupa’nın Asya’ya açılan penceresi konumuna gelen Türk fuarcılık sektörü hızlı büyüyor ve her geçen gün önemli projelere imza atılıyor. Özellikle yurt dışı katılımcıların yoğunlukta olduğu fuarlar günden güne artmış ve fuar stant sektörü de kendini yenileyerek özellikle kalite anlamında Avrupa firmalarıyla rekabet edecek konuma gelmiştir. Firmaların katıldıkları fuarlarda kendilerini en iyi şekilde temsil etmelerinin ve tanıtmalarının birinci unsuru da güzel ve kendilerini ifade eden bir stantla katılmalarıdır. İşte bu noktada devreye giren Ekin Expo Fuar Stant Hizmetleri, katılımcı firmalara profesyonel mimar kadrosuyla hizmet vermekte ve firmaya uygun tasarımı ve projeyi hazırlamak için firmayla ilgili en küçük detayları dahi inceleyerek, firmayı en iyi şekilde temsil edecek projeyi tamamlamaktadır. Başarının küçük detaylarda gizli olduğu prensibiyle hareket eden Ekin Expo mimar ve uygulama kadrosu, en küçük detayı atlamadan projenin bire bir aynısını fuar alanına uygulamaktadır. Kurulum sürelerinin çok da uzun olmadığının bilincinde olan Ekin Expo, projeleri günler önceden atölyesinde hazırlamakta, fuar alanında ise sadece montaj işlemi yapmaktadır. Firma müşterileri stantlarının hangi aşamada olduğunu, Ekin Expo atölyelerinde takip etme imkânına sahiptir. Fuar alanına yakın olmanın avantajını da kullanan Ekin Expo, herhangi bir aksaklıkta 15 dakikada duruma müdahale etme imkânına da sahiptir. Firma, kendi bünyesinde “özel ahşap stant” , “özel modüler stant” ve “özel Maxima stant” projeleri hazırlamakta ve uygulamaktadır. Ekin Expo atölyeleri, Beylikdüzü’nde 1500 metrekare kapalı alanda hizmet vermektedir. En uygun standı en hızlı ve kaliteden ödün vermeyecek şekilde tasarlayıp uygulamayı hedef edinen firma, müşterilerine komple çözümler üretmektedir.
With good quality with fast delivery service for Exhibition Stand Design and Implementation, Ekin Expo has been one of the leading companies in the sector since 2007. In Turkey, the show followed the development of the exhibition industry, exhibition stands sector this situation is developing in parallel renews itself every day. The Turkish sector, which has become the window of Europe to Asia, is growing rapidly and important projects are being signed with each passing day. In particular, the fairs that have been concentrated abroad have increased day by day and the exhibition stand sector has renewed itself and became competitive with European companies. The first element of the companies to represent and promote themselves at the fairs they participate in is the participation of a beautiful and stunning booth. Ekin Expo Fair Stand Services, which come into play at this point, provide services to the participating companies with professional architects and by completing the project which will best represent the company by examining even the smallest details about the company in order to prepare the design and project suitable for the company. Acting with the principle that the success is hidden in small details, Ekin Expo architect and application staff apply the same one-to-one of the project to the fair area without skipping the smallest detail. Ekin Expo is also aware that not very long setup time of the Expo, in the days prior to the workshop to prepare the project is to make the installation process only in the exhibition area. Company customers have the chance to follow the stage of the stands at the Ekin Expo workshops. Using the advantage of being close to the exhibition area, Ekin Expo offers customers to have the opportunity to intervene in case of a disruption in 15 minutes. The firm has its own “special wooden stand ”, “special modular stand” and “special Maxima stand” and prepares and implements projects . Ekin Expo serves in a closed area of 1500 square meters located in Beylikduzu, Istanbul. The firm, which aims to design and implement the most suitable stand with the highest quality and without sacrificing quality, produces complete solutions to its customers.
February 2020 76
Fair
Playtime Paris displays quality brands in January 2020 Discover the Best of Playtime Paris January 2020. Introduce your collection to the world alongside the most creative brands in Playtime Paris.
And because that will make us want even more, we added the Playtime marketplace where any of us can discover those amazing brands, exchange with them and order from them all year round. We strive for style and uniqueness. We stand with brands that embrace the present and share their own vision of childhood. We cater to buyers who value consciousness and exclusivity. We inspire contemporary families to follow their own path. Welcome to Playtime!
BRANDS you can
28th of Playtime Paris offers style and uniqueness on 25-27 January 2020 in Parc Floral De Paris. Develop your business efficiently all year long with the Playtime Marketplace, the world›s largest B2B platform for kids fashion, lifestyle brands and maternity. Playtime Paris says: “Joining the Playtime community means joining a network of 100,000 individuals worldwide and having access to a wide variety of today’s most creative designer brands. Because with fashion and design collections there’s nothing like seeing, touching, feeling or talking to real people, we built Playtime Paris, New York and Shanghai for everyone to meet twice a year.
Introduce your collection to the world alongside the most creative brands. Whether you prefer to meet buyers in real life at our shows or search for new business opportunities online, without moving from your office, we have what you need!
BUYERS you can
Focus on quality and exclusivity, source the world’s most creative brands and build a premium offer for your business. Discover emerging talents and order from must-have brands. And because being unique should not be a matter of price, professional buyers will always get free access to our shows and to our marketplace!”
February 2020 78
Interview
KOZABİAT TARGETS TO THE CENTER OF WORLD FASHION WITH ITS SPECIAL PRODUCT DESIGNS
Kozabiat, one of the leading companies in meeting domestic demands, plans to add color to the 2020 fairs and is preparing to conquer the heart of France with its four brands. In 1996, we listened to the firm’s success story filled with determination from Hilmi Ekmekçioğlu, General Manager of Kozabiat
How did the foundation adventure of Kozabiat started? How do you assess your current position today?
three partners. We are continuing our journey as a family company.
What are your brands and product groups?
The first of these brands is Dominant, which we produce on women’s underwear. We are working on our Deep Sleep brand in our men’s, women’s and children’s pajamas section. We are moving on our Rock Hard brand in our boys and kids boxer section. In our girl and boy collections, we stand out with our Domi Kids brand.
As Kozabiat brand, we announced our name for the first time in 1996. We started our journey in the sector as a company with
What about the emergence of the Domi Kids brand?
For Domi Kids, we can say that we are in our tenth year. We had different brands before. Of course, since we appeal to certain regions of the world, we offered different product ranges and brands in each region. We have decided at Domi Kids for the last 10 years and we continue to work on this brand. Within the Domi Kids brand, there are all products that come to mind in the underwear category on girls and boys, from the age of 0-2 to the age group 15-16.
February 2020 80
When we give box-dealers, these companies hang our logos and signs of our brands. They only sell our products. We supply not only Domi Kids but also all four brands. But when we provide products outside of the dealers, they have their own brands on their own machines. Different companies are also able to sell our products. Poland, and in Russia in the same way. In addition, we trade with Arabia, Macedonia, Iraq, Iran, Ukraine, Bulgaria, Israel, Jordan, France, Italy, Azerbaijan and many other countries. Turkey also has franchises in certain areas of our colleagues we work style.
In which fairs will we see you next year?
We have three fairs in front of us. We are at Salon International De La Lingerie Fair which will be held in France in January. In February, we will attend Istanbul Linexpo Fair. Another fair we will attend in January will be Junioshow. We will attend this fair for the first time in Bursa. We analyzed Bursa a little. Fully set up on outerwear and baby fair I think we will be the first in this fair in terms of laundry and underwear and I guess that we will add a festival there. Because we think that every customer who will buy outerwear will definitely aspire to underwear, but it is a matter of fortune.
What inspires you in the design process?
We have our own design team, photography studio and graphic department. In this sense, we can solve almost everything within ourselves. My wife Nigar is a design teacher and we receive a great deal of support from her. Of course, we have support in terms of traveling around the world. When we look at the world as of this year, we take the color designs, model designs and lines of 2020-2021 and share them with our team members here. Then we create our own unique design products.
What criteria do you pay attention to during production? What percentage of your products are produced in Turkey?
We have an 8,000 square meter factory in Çekmeköy, Istanbul. In addition, we have a production area of 10,000 square meters in Niğde. In these two factories, we are going the same way with about 500 friends. We also have sales outlets. One is in İstanbul Yeşildirek and the other is in Zeytinburnu, İstanbul. We address a wide range of products both in the domestic market and abroad. Abroad, we have a dealership in the Balkans. What I call the Balkans; This is a dealership that we have worked for Bosnia and Herzegovina, Croatia, Serbia and similar countries for 20 years. We have a dealership in Macedonia. We have a business collaborator in
February 2020 81
About Us Nanica Kids olarak 2001 yılından bu yana çocuk giyim modasına rehberlik ediyoruz. İlk günkü heyecanla 1 – 16 Yaş çocuk kıyafetleri üretiyoruz. Ürünlerimizi, Dünya’nın çeşitli ülkelerinde düzenlenen fuarlar ile, online olarak websitemizde ve mağazalarımızda müşterlerimize sunuyoruz. Kaban, mont, gömlek, pantolon, klasik takımlar, şort, t-shirt, okul kıyafetleri, elbiseler, spor takımlar, sporcu kıfayetleri gibi geniş ürün skalamız ile son kullanıcılara ulaşıyoruz. Daima farklı ve kaliteli olmayı tercih ediyoruz. Nanica Kids has been guiding children’s clothing fashion since 2001. We produce clothes for children aged 1 - 16 with the excitement of the first day. We offer these products to our customers through fairs organized in various countries of the world, online and in our stores. We reach end users with our wide range of products such as coats, coats, shirts, trousers, classic suits, shorts, t-shirts, school clothes, dresses, sports suits and sportswear. We always prefer to be different and quality.
Nanica Kids руководит модой детской одежды с 2001 года. Мы производим одежду для детей в возрасте от 1 до 16 лет с волнением первого дня. Мы предлагаем эти продукты нашим клиентам на ярмарках, организованных в разных странах мира, онлайн и в наших магазинах. Мы достигаем конечных пользователей с нашим широким ассортиментом продукции, такой как пальто, рубашки, брюки, классические костюмы, шорты, футболки, школьная одежда, платья, спортивные костюмы и спортивная одежда. Мы всегда предпочитаем быть разными и качественными.
موقتNanica Kids ماع ذنم لافطألا سبالم ءايزأ هيجوتب2001. نيذلا لافطألل سبالم جتنن نحن نيب مهرامعأ حوارتت1 و16 لوألا مويلا ةراثإ عم اًماع. ضراعملا لالخ نم انئالمعل تاجتنملا هذه مدقن نحن ملاعلا لود فلتخم يف ةمظنملا، انرجاتم يفو تنرتنإلا ربع. نم نييئاهنلا نيمدختسملا ىلإ لصن ةيكيسالكلا تالدبلاو ليوارسلاو ناصمقلاو فطاعملاو فطاعملا لثم تاجتنملا نم ةعساو ةعومجم لالخ سبالملاو ةيضايرلا تالدبلاو نيتاسفلاو ةيسردملا سبالملاو ناصمقلاو ةريصقلا ليوارسلاو ةيضايرلا. ةدوجلاو ةفلتخم نوكت نأ امئاد لضفن نحن. February 2020 82
Fair
Baby Expo & Children’s Fashion Fair is a must-visit for participants of retail apparel industry
Presenting best new styles and trends in child’s vogue, the fair to be held on 24–27 March 2020, in Kiev, Ukraine Baby Expo & Children’s Fashion Fair will present best new styles and trends in child’s vogue. Being a great foothold for your business, leading event in children’s fashion industry, Ukraine Baby Expo & Children’s Fashion Fair Spring to be held on 24–27 March 2020, in Kiev, Ukraine.
Well-known trade fair of children’s wear and footwear, after rebranding in spring. The fair has been held by ACCO International for over 20 years. Today it is the largest and perhaps the only one B2B children’s fashion event in Ukraine. The fair held twice a year is a must-visit for participants of retail apparel industry, both large chains and small stores. Children’s Fashion Fair will present best new styles and trends in child’s vogue. Children’s Fashion Fair is a professional event of children’s wear and footwear segment. The fair is held twice a year, seasonally: Children’s Fashion Fair
Spring: 24–27 March 2020 and Children’s Fashion Fair Autumn in September 2020. The notion “child’s vogue” appeared in domestic light industry with the advent of Children’s Fashion Fair. Children’s Fashion Fair became the first fair that offered not only clothes for children but presented new styles and trends in child’s vogue. Wear and footwear for children of all ages – from newborns to teenagers, and for different purposes – leisure, school, festive wear and carnival costumes – are showcased at the fair. The assortment includes linens, tights and socks, knitted wear, accessories, bijouterie and special cosmetics for children.
The fair is a leading B2B event
Visitors are distributors, retailers and buyers from all over Ukraine and near abroad, as well as representatives of educational institutions for children. Traditionally, Тrademark Defile of children’s clothing is held at Spring editions. Leading Ukrainian designers, foreign and domestic manufacturers of wear and footwear for children from 3 to 15 years old take part in it. Fashion shows of children’s wear, footwear and accessories are one of the most popular events of Children’s Fashion Fair. Children’s defiles always arouse a keen interest of visitors and media representatives; the business audience gets a clear idea of the style, quality, practicality and other advantages of the models.
February 2020 84
Interview
ELENA KIDS ADDS COLOR TO GIRLS ‘SPECIAL DAYS
Elena Kids is aiming to enter the new European markets in a short time with its production power and quality. What about your export activities and goals? Which countries do you ship to?
There are many countries we export to now. Mainly, we work in countries such as Nigeria, Dubai, Ireland, Iran and Iraq. We provide communication with sector companies from many countries of the world through online media through our social media activities. In addition, we announce our name in fairs through our advertisement works in Baby & Kid Store Magazine. In the upcoming processes, we plan to participate in the prestigious fairs of the sector, which are held both at home and abroad, hosting exhibitors from many countries and hosting visitors from different countries. In this way, I think we can increase the number of countries we export to and we can bring our brand to a better position in the sector.
As Elena Kids, what about your efforts towards growth and branding?
As Elena Kids, we aim to be a brand that appeals to customers in Turkey and abroad. We aim to find a place in the sector with our products, which are produced by ourselves and labeled with our own brand name. We plan to increase the number of our employees, expand our working area capacity and expand our customer portfolio further and take steps in the name of institutionalization. In short, I can say that in 2020, we will proceed in full with our new projects.
Çınar Tekstil, which started to operate in the sector with children›s mevlut products, stands out with its Elena Kids brand. It is exporting to many countries of the world with its colorful designs without sacrificing quality. As we talked about the growth targets of the brand with founder Saniye Demir, she emphasized the necessity of loving his business, determination and willingness in order to achieve success.
What about product groups?
We have chirping, glittering dresses for holidays, weddings, invitations and special shows for girls. While preparing our collections, we design new models and follow up on the agenda. After crowning our products with fashionable fabrics and accessories in the sector, we meet our customers.
Where do you see yourself in the sector? What are your strengths in the sector and what makes you stand out from the competition?
Thanks to my past experience, I am in a position to dominate all stages of production activities today. Therefore, I always see myself one step ahead of my competitors in the sector. While establishing our company, we aim to move forward with enthusiasm and enthusiasm, not ambition, and in line with this principle, we continue to grow confidently. February 2020 86
Fair
Kids’ Time 2020 - upcoming expo bound for another record
The kids’ industry one-stop-shop, 11th Kids’ Time is ready to boost the sector on 19-21 February 2020, in Targi Kielce International expo of products for mother and child
The upcoming expo promises to be equally magnificent. There will be plenty of exhibitors who represent over 20 countries from all corners of the world. The expo stands are the showcase for producers and distributors offer - accessories for the mother and child. The expo visitors are offered to become familiar with producers’ and distributors’ portfolio. 20 countries will be represented at the expo, and among them Belgium, Finland, Spain, Portugal, Russia, the United States, Great Britain and Italy and other countries. Thus, KIDS ‘TIME has advanced to become one of the most international exhibitions in the Targi Kielce’s portfolio. Foreign companies account for 20% of all exhibitors. Following previous years’ example, the expo was held in the b2B format. International Fair of Toys and Products for Mother and Child, Kids’ Time ready to boost the sector with a record-breaking one again. The International Fair of Toys and Products for Mother and Child, KIDS’ TIME is held in Kielce already for the eleventh time. KIDS’ TIME is one-stop-shop for the child products and services business sector’s latest developments. The upcoming edition commences on 19 February and continues 21 February 2020. Last year’s jubilee exhibition brought together 566 companies from around the world - the Kielce exhibition and congress centre was the meeting point. Over 20,000 meters and 9 exhibition halls, over 8,200 guests - this is KIDS ‘TIME 2019.
February 2020 88
B2B only
The 11th International Fair of Toys and Products for Mother and Child
19-21.02.2020 Kielce, Poland www.kidstime.pl Strategic Partner:
Main Media Partner:
Co-operation:
Targi Kielce SA, Kielce, Poland e-mail: kidstime@targikielce.pl, tel. +4841 365 13 19
Economy
Turkish Exports Reach All-Time High Of Over $180b İn 2019
Turkey’s exports reached an all-time high as it crossed $180.46 billion in 2019, up 2.04% from last year, Trade Minister Ruhsar Pekcan announced.
The minister said despite all the hurdles in 2019, Turkey once again broke export records in hitting a historical high. “Last year, imports decreased by 8.99% to reach $210.4 billion,” she noted, adding that the foreign trade deficit decreased by 44.9% from $54.3 billion to $29.9 billion. Foreign trade made a record contribution of 4.7 points to growth, the largest contribution in 18 years in Turkey. In 2019, the export/import coverage ratio was 85.8% in 2019, up from 76.5% in 2018, she added. The euro and U.S. dollar exchange rate had a negative impact worth $4.5 billion on the Turkish exports, the minister noted. “Despite all the negative developments, the increase in exports proves the ability of our experts and trade policymakers,” she added. In 2019, the sales volume of the world’s top 50 exporting countries contracted by 2.7%. Turkey, however, ranked seventh in the list of countries which saw the highest increase in exports, Pekcan said. She noted that the government provided exporters with support worth TL 3.2 billion last year. “This is the largest figure for supporting export in the history of the country. In 2020, we will increase this to TL 3.8 billion.” Referring to global problems, she said uncertainties due to global trade wars, Brexit and regional conflicts reduced the volume of global trade and growth. “Turkey was one of the best-performing countries in international trade in 2019,” Pekcan said. She went on to say that “the volume of our exports effected by the protectionist measures increased to $7.2 billion in 2018 and $11 billion in 2019. When we look at some possible measures, this is likely to go up to as much as $14.4 billion.” Speaking of Turkey’s goal to increase the share of high-tech products in overall exports, Pekcan stressed that the ministry aims to raise
the share of such goods in specialized free zones to 14% – the average in Organization for the Economic Cooperation and Development (OECD) countries. In 2019, Turkey’s exports of raw material – intermediate goods – amounted to $85 billion, consumer goods were at $72.7 billion and capital goods at $21.5 billion, according to a Trade Ministry press release. Automobiles were the largest export item of the country with $26.88 billion. Germany was the main destination for Turkish exports with $16.6 billion, down 4.15% year-on-year in 2019. It was followed by the U.K. ($11.28 billion) and Iraq ($10.2 billion). Sales of goods to Near and Middle Eastern countries also rose by 7.1% and totaled nearly $35 billion, she said. The country made most of its imports from Russia ($23.1 billion), Germany ($19.3 billion), China ($19.1 billion), the U.S. ($11.9 billion) and Italy ($9.3 billion) last year. Meanwhile, the country’s exports rose 4.87% to reach $15.4 billion in December 2019, compared to the same month the previous year. Imports dropped 20.05% to stand at $20.1 billion year-on-year in December. While Germany was the main destination for Turkey’s exports with $1.3 billion in December, Russia remained to be the largest import source of Turkey with $2.3 billion. The export/import coverage ratio was 76.5% in the month. The number of countries to which Turkey sold goods in Turkish liras rose to 179 in December while the number was 110 in the same period last year. The total value of the foreign trade transactions in Turkish lira was recorded at TL 11.4 billion, while exports accounted for TL 4.6 billion of this amount.
February 2020 90
Fair
CJF 2020 Spring & Mir Detstva 2020 to be the best way to generate sales, find suppliers 24th International Exhibition for Child and Junior Fashion & Maternity Wear to be held on February 24-27, 2020 by runing along with children’s industry Mir Detstva in Expocentre Fairgrounds, Moscow
CJF 2019 Autumn ran along with the 25th anniversary international exhibition for the children’s industry – Mir Detstva. These two wonderful trade shows resulted into new ideas and trends of the upcoming fashion season, reliable business partners, creative approaches to business doing, and creative exchange of views. CJF – Child and Junior Fashion is a special event in the world of children’s fashion. CJF targets buyers, manufactures, suppliers and designers of clothes, footwear and accessories for children and pregnant women. Participate in CJF – Child and Junior Fashion to get the latest information about new products generate sales leads/find suppliers increase brand awareness launch a new products or a new product line find business solutions make new business contacts sign beneficial contracts for the coming year
Visitors
Job title of visitors: CEO/company owner, purchasing director/buyer, purchasing manager, marketing/advertising director, self-employed, designer, student, mass media representative The main goals of visitors at CJF: purchasing (81%) and sales leads (76%); source: visitor survey at CJF – Child and Junior Fashion 2018 The majority of visitors expressed interest in coming back in 2019 (91%) and would recommend CJF to their business partners and colleagues (91%); source: visitor survey at CJF – Child and Junior Fashion 2018 Expocentre would like to express special gratitude to the exhibition’s General Media Partner – Argumenty i Fakty and General Internet Partner – RDT-INFO.RU. Astanda Chegia, a stylist, image-maker and image coach from Practical Fashion Solution and Ksenia Leri, the founder and Director General
of Trendsquire Bureau arranged trend tours around the exhibition. This autumn the tours’ topics were Trends and Tendencies in the World of Children’s Clothes. Children’s Capsule Wardrobe. How to Sell it Effectively? and Clothing and Footwear for Children, Spring-Summer 2020.
JUNIOKIDS B2B Meeting
The first JUNIOKIDS B2B Meeting brought together representatives of Turkish factories and the CJF visitors and exhibitors. The 20th Practical Business Forum of CJF – Child and Junior Fashion 2019. Autumn offered a comprehensive supporting program. It welcomed many more buyers from many retail chains and online stores. They agreed on supply contracts to retail chains for 2019–2020. The 28th Russian Trade Forum for Retail Suppliers brought together key players of FMCG market of food / non-food categories. Suppliers got acquainted with the latest trends in consumer behaviour, a ready algorithm of entering retail chains with food / non-food goods and successful suppliers’ case studies on shelf delivery and cooperation with online retailers.
February 2020 92
Fair
PITTI BIMBO CELEBRATES ITS 90TH EDITION Pitti Immagine Bimbo, hosted in Florence from 16 to 18 January 2020, is celebrating its 90th edition.
What’s the new? The Top Floor of the Central Pavilion is home to THE KID’S LAB!: 3,000 sqm of innovative venues including KidzFIZZ, Ecoethic, The Nest and Kid’s Evolution. Alongside these, in the path going through the different pavilions we find Pitti Bimbo, the core section of the whole trade show, with its designer collections and ‘iconic’ brands of the kids’ world, the sartorial vocation of Apartment, the dynamism of Sport Generation, the urban soul of Superstreet, the accessories and furnishing elements of Fancy Room and the special selection of on-trend items of the Editorials. In addition, there are runway shows, events, presentations and talks.
The catwalk shows calendar and the special events
Creative productions, special events, new brands and international collaborations. Pitti Immagine Bimbo, hosted in Florence from 16 to 18 January 2020, is celebrating its 90th edition. For 45 years it has been the epicenter of a project for kids that, starting with the wardrobe, has expanded to touch on lifestyle and accessories in a world that has managed to engage the entire family beginning with children. Three days offering an extraordinary international overview ranging from designer labels to small experimental brands. Here is Pitti Bimbo’s multifaceted identity.
A calendar of runway shows, initiatives, presentations, events and cocktail parties because Pitti Bimbo is about browsing, discovering and staying up to date. The special events at the Fortezza include the Pitti Immagine special catwalk shows, presenting a selection of sophisticated and exclusive collections showcased in the APARTMENT section, the innovative, experimental and unusual brands protagonists in the KidzFIZZ section. And the Pitti Bimbo calendar will also feature the catwalk show by the Children’s Fashion from Spain brands.
The Monnalisa Fashion Show
A not-to-be-missed event at Pitti Bimbo 90, the Italian brand Monnalisa, a leader in premium childrenswear, will present their new collection with a special catwalk show on Thursday 16 January at the Stazione Leopolda.
February 2020 94
About Us
H’A Kids Club, ticari hayatına 2003 yılında İstanbul’un Merter semtinde 30 metrekarelik bir mağazada toptan alım & satım yaparak başlamıştır. Firma, 2016 yılında patentini aldığı H’A by Hilal Akıncı ismi ile ve HA Kids Club unvanı ile ticari hayatına devam etmektedir. Toptan ağını genişleterek sezonunda ortalama 1500 ayrı modelle yurtiçinde 81 ile ve yurtdışında 52 ülkeye ihraç ettiği ürünlerini her yıl 1.5 milyondan fazla çocukla buluşturmaktadır. H’A Kids Club, 2019 yılında faaliyete geçirdiği 3. mağazasıyla Merter Lalebahçe Sokak’ta hizmet vermeye devam etmektedir. H’A Kids Club started its commercial life in 2003 by buying and selling in a 30 square meter store in Merter, Istanbul. The company continues its commercial life under H’A by Hilal Akıncı name patented in 2016 and under the title of HA Kids Club. With an average of 1500 different models in the season by expanding its wholesale network, it offers products for more than 1.5 million children from 81 cities in Turkey and 52 countries abroad each year. H’A Kids Club continues to serve the sector with its 3rd store in Merter, Lalebahce Street which they started trade in 2019. Как HBA KIDS CLUB, мы начали свою коммерческую жизнь в 2003 году с оптовых покупок и продаж в магазине площадью 30 м2 в районе Мертер в Стамбуле. С момента своего основания наша компания была преобразована в бренд My Kids & Baby в 2010 году и в настоящее время продолжает свою деятельность в сфере внутренних и международных оптовых продаж в Стамбуле Мертер, 400 м2 торговых площадей, 1000 м2 закрытых площадей, проектирование, планирование, производство и логистику. My Kids & Baby расширяет свою оптовую сеть в 2012 году, поставляя свою продукцию в 81 страну и 52 стран за границу с более чем 1,5 миллионами детей каждый год. В 2016 году H патентA Hilal Akıncı продолжает свою коммерческую деятельность под именем Hilal Akıncı. Наша компания, как H daA Kids Club, работает в основном в арабских странах, а также в Центральной Азии, Европе и Америке. Основные страны, которые мы экспортируем; Америка, Германия, Азербайджан, Босния и Герцеговина, Болгария, Алжир, Эфиопия, Марокко, Палестина, Франция, Южная Африка, Ирак, Великобритания, Иран, Италия, Казахстан, Кыргызстан, Ливия, Ливан, Македония, Египет, Молдова, Нигер, Нигерия, Узбекистан, Россия, Сенегал, Сербия, Саудовская Аравия, Тунис, Украина, Греция и др.
H’A Kids Club ماع ذنم ميمصتلا لاجم يف لمعلا انأدب دقل/2003/ لحمب30م ةيكرت يف. لوبنطسإ. مساب ةلمجلا لاجم يف رترامH.A .kids baby ماع يفو2010. انتكرش مسا حبصأH.A kids club يجنكأ لاله ةديسلا ةرادإب نم رثكأب انناكم حبصأ ثيحب1000نم رثكأل ردصنو م.. 81امب ةيكرت جراخ ةلود اهيف نيطسلف.. نانبل/سنوت. يبرعلا برغملا رئازجلا/ قارعلا ايبيل/ ندرالا ناريإ. نامع ةنطلس نامع.رطق. نميلا نيرحبلا. ةيدوعسلا ةيبرعلا ةكلمملا. نادوسلا..ايرتيرإ.. ايرجين.... اعبط ةيكرت لخاااادو. لودلا يقابو.. ناتسكبزوأ.. ناتسخازاك.. ناجيبرذأ.. اينيمرأ.ايجروج.. ةيكرتلا صربق ناتسكاجات..عبيييمجو ةيبنجألا لودلا..هللدمحلاو... اهتريسم لاله ةديسلا عباتتو. ةثيدحلاو ةعونتملا تاليدوملا نم ديدجلا عمو. February 2020 96
Interview
H’A KIDS CLUB SETS NEW FASHION TRENDS IN NEW YEAR
H’A Kids Club presents all kinds of clothes for the 0-16 age group with new collections. The brand, which is very ambitious especially in the special group collections called daily evening dresses, diversifies its product range with its bags and hats. As H’A Kids Club family, how do you describe the point you have come since its foundation? What is your company’s potential in the sector and what makes you stand out in the competition?
In 2003, we started first to operate in a showroom with 30 square meters in Merter district of Istanbul. Then we again opened our second store in 2016 in 400 square meters in Merter too. We continue to serve our esteemed customers with our third showroom we opened in May, 2019 in Lalebahce. We produce high quality of my products, carefully avoid any content that will harm our children’s health and carefully select all our fabrics and utilize them on our machine. Our company manages to collect on the original model and inspire confidence in our customers’ interest and attention to posture. Our customers are in any situation, any time know that we are behind our product. I think that this sense of trust makes us more connected to us.
Which cities H’A Kids Club products are offered in Turkey and how many stores you have? Do you have a store abroad?
We offer our products in stores of Turkey’s 81 provinces in the country and Turkish Republic of Northern Cyprus. We have three stores in Merter, Istanbul. We are exporting to 52 countries with our customer network which we have expanded day by day. If we rate these values, we can say that 70% of our products are offered at home and 30% of our total production is offered abroad.
February 2020 97
About Us Bebek giyim sektörüne 1999 yılında toptancı ve üretici olarak adım atan İmaj Bebe kurulduğu günden bugüne yaptığı başarılı yatırımlar ve işlerle hızla büyümüştür. Günümüz itibariyle İmaj Bebe’nin Bursa’da 1 fabrikası, Ankara ve Bursa’da toplam 2 adet toptan satış mağazası bulunmaktadır. Firmamızın Ortadoğu, Avrupa ve Rusya başta olmak üzere bütün dünyaya ihracatı bulunmaktadır. İmaj Bebe olarak bebeklerin sağlıklarını en ön planda tutarak, bebek giyim modasına yön veren bebek kıyafetleri üretmek ve bu kıyafetleri perakendeci müşterilerimize en iyi fiyat ve en iyi servis ile tedarik etmek temel misyonumuzdur. Vizyonumuz ise Türkiye’de yakaladığımız başarıyı uluslararası alana taşıyıp, dünyada bulunan bütün bebek giyim perakendecilerinin tedarik konusunda ilk tercihi olan bir kuruluş olmak. İmaj Bebe Company was established in 1999 as baby clothes manufacturer and wholesaler. İmaj Bebe Company grew fastly with succesfull business and investments after established year. İmaj Bebe Company has 1 factory in Bursa City, 1 Wholesale Magazine in Ankara City and 1 Wholesale Magazine in Bursa City now. İmaj Bebe makes exportation all over the World especially to Europe, Middle East and Russia. Our mission is produce and provide baby clothes which are pure and safe for baby health and direct baby clothes fashion with our professional fashion designers who are located in Turkey and Europe. We supply these healthy and fashion clothes to our customers with best price and best service. Our vision is to become first preference for all of baby stores as best wholesale & supplier for baby clothes. İmaj Bebe, который вошел в сектор детской одежды в 1999 году как оптовый торговец и производитель, быстро рос благодаря успешным инвестициям и работе с момента его создания. На сегодняшний день İmaj Bebe имеет 1 фабрику в Бурсе и 2 оптовых магазина в Анкаре и Бурсе. Наша компания экспортирует в весь мир, особенно на Ближний Восток, в Европу и Россию. Как и İmaj Bebe, наша основная миссия - производить детскую одежду, которая будет направлять моду на детскую одежду, и поставлять эту одежду нашим розничным покупателям по лучшей цене и с наилучшим обслуживанием, сохраняя здоровье детей на первом плане. Наше видение успеха мы добились в Турции крылья на международной арене, как организация является первым выбором в поставке всех детской одежды розничной торговли в мире.
ةكرش تمنimaj Bebe ماع اهئاشنإ ذنم ةعرس لافطالا ةسبلأ عاطق يف1999 لامعأ نم هتمدقام لالخ نم ةلمج ةراجتو جاتنإ ةكرشك ةصروبو ةرقنأ نم لك يف ةلمجلاب عيبلل نيرجتمو ةصروب يف اعنصم انتكرش كلمت مويلا ةحجان تارامثتساو. انتكرش تارداص يف نوكت لافطأ سبالم جاتنإ يف ةيساسألا انتمهم لثمتت طسوألا قرشلا لودو ايسورو ابوروا اهسأر ىلعو ملاعلا لود لك ىلإ لصت لافطألا ةحص اننيعأ بصن نيعضاو تامدخ لضفأو رعس لضفأب ةئزجتلا راجت نم انئالمعل اهديوزتو ةضوملا ةداير. February 2020 98
About Us 9. Cotton Knitwear, Textile and Technologies Fair Launched in 2012, PENTEX Fair- Cotton Knitwear, Textile and Technologies Fair- has experienced a steady progress over the years, turning into one of the most prominent exhibitions held in Turkey and in the Middle-East area, an ideal gateway to a fast-growing market and a powerful tool for the promotion of Turkish manufacturing excellence and competitiveness. Supported by many sectoral associations as well as by the Gaziantep Chamber of Industry and the Gaziantep Combed Garment and Manufacturing Ready to Wear Association. The latest edition took place from January 23th to 26th, 2019, at the Gaziantep Middle East Fair Center and it featured a quality, multi-faceted array of goods and services that encompassed several product categories and segment of the fashion supply chain – textile collections for men, women and children, textile machinery, components, accessories and much more. A fine display that aroused the interest of buyers, industry professionals and players, wholesalers, retailers, exporters, designers and fashion stylists, proceeding from throughout Turkey and foreign countries, on the lookout for the latest developments and stylish creations. Located in the Southeastern Anatolia, Gaziantep is acknowledged, both on national scale and internationally, as one of Turkey’s leading business hubs, especially in terms of exports volumes and revenues. Furthermore, Gaziantep has been included in the World Bank’s Competitive Cities Knowledge Base (CCKB) Project as of the world’s most competitive cities. As a matter of fact, Gaziantep provides integration between the Middle East and Western traditions, a true cultural bridge able to foster a process of sustainable development from a social, political, industrial, urban and economic point of view, thus effectively contributing to Turkey’s growth and appeal. The next edition of the fair, PENTEX, is scheduled to take place from February 05th to 08th, 2020.
February 2020 100
Interview
SPRING-SUMMER 2021 KIDSWEAR TRENDS WILL BE ANNOUNCED AT İSTANBUL KIDS FASHION ON JUNE 2020
Welcome to 2021! This next decade heralds an ‘Age of Systems’. From design thinking to systems thinking both methods move from product-focused design to systemic design. In a world that is becoming increasingly complex, addressing challenges such as sustainability and inequality will be reframed as opportunities, where design and creativity can be used to develop long-term solutions for people, the environment, and business. sector and to guide the shaping of the future of the industry. Within the framework of this cooperation, CBME Turkey commits to have trends seminars during the exhibition both for it’s valuable visitors and exhibitors.
The world’s trend authority WGSN will present Spring-Summer 21 Kidswear Trends at the 39th International İstanbul Children Baby Maternity Expo-İstanbul Kids Fashion between 10-13 June, 2020. During this special seminar, the audience will learn the macro trends affecting Kidswear; color, pattern, fabric, apparel and accessories. Changing relationships with the home inspire kidswear designs that are durable, flexible, and above all, comfortable. The lines between real and virtual, authentic and fake, truth and fantasy are blurring. Expect classic, preppy and outdoors styles to be subverted with a streetwear edge or a punk sensibility, and look out for heritage materials and details that are recast alongside tech fabrics and modern silhouettes. WGSN was founded in 1998 in London, WGSN disrupted the market with a pioneering online trend library. It was the first to combine high—end technology with human ingenuity to meet the unique needs of the global creative industry. Insights and inspiration from around the globe could now be accessed at the click of a mouse with the sector, as “WGSN Creates Tomorrow”! With over 250 trend forecasters and data scientists globally, WGSN helps 6,500 businesses stay relevant and find their next growth opportunities. Together with their 74,000 active users, WGSN creates tomorrow coupling qualitative research with quantitative insights and custom advisory services. Taking into consideration the global values, CBME Turkey have signed a two-year partnership agreement with the world’s trend authority WGSN in order to contribute to the sustainability of the
The trend seminar will be presented by Ms. Seden Ünlü, WGSN Account Manager of Turkey. Seden works as account manager at WGSN Turkey since 2016, managing strategic accounts from various industries such as textile, interior, cosmetics and e-commerce. Frequently organizing trend seminars and providing training & guidance to design, sales, R&D and academy departments of her clients. She is also a regular presenter at the events and conferences of the top brands of Turkey. Seden is a graduate of Istanbul University, has 10 years of sales and account management experience within different industries. The exhibitor meeting event will ve presented by Ms. Güzide Karpuz Kasman, WGSN Senior Business Development Managerof Turkey, Middle East & Greece. Güzide joined global trend authority, WGSN as Senior Business Development Manager in 2011 and be responsible for defining and executing sales strategy plan for business development within Turkey, Middle East and Greece. Güzide is a graduate of Koç University and prior to joining WGSN she worked as Brand Manager for L’Oreal and 3M and has almost 15 years of sales and marketing experience. Furthermore, the recently launched CBME Turkey mobil app will be publishing regular kids trend blog posts throughout the year to keep the pulse of the sector. İstanbul Kids Fashion will bring together again more than 200 exhibiting brands and 6,000 professional visitors from 80 target countries at the heart of the sector; İstanbul. Holding at least 35% of new visitors promise at each exhibition, İstanbul Kids Fashion expects it’s meticulously organized “Hosted Buyer” group of 100 people from target 15 countries to have B2B meetings with the national and international exhibitors for 4 days to write a great quantity of orders. İstanbul Kids Fashion, organized by the world’s #1 trade fair organizer; Informa Markets, has a premier kids exhibitions portfolio includes; CBME exhibitions; China, India, Indonesia and Magic, Children’s Club which both organized in USA, will present furniture, home textiles, furniture amd ready-to-wear and accessories exhibitor brands who will launch their Autumn-Winter 20/21 textile collections. İstanbul Kids Fashion 2020 is expected to open new doors to efficient and long-standing collaboration opportunities in order to move the kids fashion sector forward. WGSN Autumn-Winter 20/21 Top Kids Fashion Trend Colors has already been announced during CBME Turkey, the export-oriented international exhibition of baby and children sector and only exhibition in the sector, rewarded by the support of the Ministry of Trade of the Republic of Turkey between 9-11 January 2020 in İstanbul.
February 2020 102
According to this seminar, the top trend colors of the season are as following: PURIST BLUE «Purist Blue», defined by WGSN as the latest stage of the blue; brings together themes of peace, serenity and imagination. Purist Blue, which is predicted to be an effective color in the summer season of 2020, will continue to be effective with its soft, cheerful and contemporary feel in the 20/21 autumn-winter season! NEO MINT Neo Mint, defined as a fresh tone that harmonizes science and technology with nature, creates a sense of optimism and calmness with its cold tones. This color, which is among the trendy colors of 2020 spring-summer season, will maintain its effect until the autumn-winter 20/21 season. CYBER RED Red, which is a popular color in every period, appears as ‘cyber red’ or ‘digital red’, as a result of the digitalized world in the 2020 season. Bright, energetic and winter-oriented color has a character that increases the falling energy and adrenaline in winter with its daily use. FURNACE Furnace offers warm and natural appearance with its orange and brown tones. Furnace also symbolizes human equality with its compatibility with all age groups and skin tones. This color, which is an update to the shades of brown, will be effective early in the autumn-winter 20/21 season. COMPOSTIE Inspired by the use of concrete in architecture, Composite has often been preferred in European urban fashion for several seasons. Composite color which is a symbol of urban life and a harbinger of return to formal and minimal styles, will also be effective in autumn-winter 20/21 children’s fashion! ASTRO GREEN Representing the combination of an artificial tone inspired by digital culture with nature, Astro Green makes timeless tones and familiar neutral tones rise more interestingly. Astro Green, which is expected to be mostly preferred in sportswear, seems to add bright and soft neon style to the autumn-winter 20/21 season. TRUFFLE Truffle, which gives a renewed brown atmosphere with a light purple inside, will be effective in the autumn-winter 20/21 season with its sophisticated and bold appearance. For more information about kids fashion trends: www.wgsn.com
February 2020 103
Fair
3-я выставка BISHKEK FASHION & TEXTILE EXHIBITION 11-13 МАРТА 2020 г. БИШКЕК - КЫРГЫЗСТАН Международная выставка Bishkek Fashion & Textile - одно из наиболее привлекательных, сильных и успешных мероприятий в отрасли моды и текстиля в Центральной Азии. Выставка зарекомендовала себя как единственное специализированное мероприятие как на оптовых, так и на розничных рынках Кыргызстана. Выставка Bishkek Fashion & Textile Exhibition проводится на крупнейшем центральноазиатском оптоворозничном рынке «Дордой» (г. Бишкек, Кыргызстан) при поддержке администрации.
На крупнейшем в Центральной Азии оптово-розничном рынке «Дордой» сосредоточено более 40000 торговых точек, и порядка 75% импортированной одежды и текстиля отправляется в такие страны как: Россия, Казахстан, Узбекистан, Восточный Туркестан и другие. Мода Женская одежда - Мужская одежда - Спортивная одежда - Джинсовая одежда - Вечерняя одежда Детская одежда Одежда для детей и подростков - Одежда и аксессуары для младенцев - Нижнее белье - Обувь
Нижнее белье Женское нижнее белье - Мужское нижнее белье - Детское нижнее белье - Купальные костюмы и аксессуары Кожа, мех и обувь Одежда из кожи и меха - Кожаные аксессуары - Обувь - Головные уборы - Аксессуары Текстиль Ткани и трикотаж - Аксессуары - Фурнитура - Пряжа - Технический текстиль
Во время 3-й выставки BISHKEK FASHION & TEXTILE EXHIBITION, которая состоится 11-13 марта 2020г., байеры, оптовики, производители, магазины, бутики, торговые сети, дизайнеры и все гости выставки смогут напрямую встретиться и пообщаться непосредственно с профессионалами отрасли моды и текстиля. Для получения дополнительной информации Вы можете перейти по ссылке www.bishkekft.com или связаться с нами по телефону или электронной почте, указанными ниже: Contact: Yavuz Kuş Lider Ekspo Fuar Organizasyonları Tic. Ltd. Şti. Tel : +90 212 210 11 58 - E-Posta : yavuz@liderfair.com www.bishkekft.com
February 2020 104
Interview
TAFFY BABY PROVIDES MINI SLEEP WELL
Taffy Baby, which includes montessori sleep set, crib sleep set, bed linen and decorative pillows, determines the health of children as a priority principle and carries out its production in accordance with quality. It follows the trends of the season every year and adds different collections to its product portfolio.
What are the points that you pay attention when making production?
Our first priority in production is to make zero defective products and to use the right machinery to produce the right product and to prepare the product in the shortest time with quality materials. In addition, to give our customers a sense of trust and produce the product we produce from consumers, production and product without any problem caused by the issues we are extremely sensitive.
What inspires you in the design process?
First the model is determined and then the fabrics are prepared. At this stage, we do not cut fabrics by cloth spreading. Each piece is cut and checked individually. Provided that there is no pattern
or weaving error on them, they are determined by means of special molds and made ready for sewing. Therefore, we realize a more boutique production instead of fabricated production. Our biggest feature that makes us successful in the sector is quality, careful and careful work. It doesn’t cut 100 pieces from a piece and sew them all out. Instead of making overproduction and offering poor quality products to our customers, we reduce our production and increase our quality so that we prevent faulty or negative returns from our customers. Our biggest factor that inspires us is that we are constantly renewing ourselves. We do not produce several models and continue with the same products all year. We follow the new designs of the season and make them ready for sale. Thus, by adding new products to our product portfolio, we ensure that our brand grows and leads the market.
February 2020 106
Interview
Ral Tekstil: “We are growing every year with concept of customer and quality-oriented service”
We talked about the sector and the targets of the company with Ramazan Atilgan, Chairman of Ral Textile. company of the Mediterranean Region with its customer and quality-oriented service concept, he adds they will continue to provide services by differentiating themselves from the competitors. He recorded that, “We are quite assertive with all our brands. We are a leading company that is followed in an absolute way in terms of both quality and price. What makes us different from the companies in the sector is quality, service, reliability, truth and honesty.”
Quality and standard price policy important
Emphasizing the issues that they pay attention to in their products, Atılgan said, “We are very sensitive about quality and standard price. Besides our stability in our quality, our price policy has remained the same since the day we were established. We have a single price and we offer the same quality with the same price to our customers and they always meet the guarantee with this.”
Stating that the company was established in 1980 and becomes dealer of about 100 distinguished brands in the region, Ramazan Atılgan said that the company has become the biggest textile
February 2020 108
About Us BİYO TEKSTİL 1990 yılında kurulan ve uzun yıllar Avrupa ve Amerika’ya ihracat yapan firmamız 2005 yılında Biyokids ve Biyoteks ismi ile kendi koleksiyonunu hazırladı. İnsan sağlığına uygun, kanserojen madde içermeyen materyaller ile her geçen gün daha kaliteli ürünler üretip Avrupa, Asya ve Rusya coğrafyasına ihracat yapıyor, yurt içi ve yurt dışında bayilikler de vererek çalışmalarımıza devam ediyoruz... BIYO TEXTILE Founded in 1990 and exporting to Europe and America for many years, our company has prepared its collection in 2005 with the name of Biyokids and Biyoteks. We produce quality products which are suitable for human health with materials that do not contain carcinogens and we export to Europe, Asia and Russia, we continue our works by giving distributorship in domestic and abroad ...
February 2020 112
www.biyoteks.com.tr
www.biyoteks.com.tr
Interview
CHILD HEALTH IS SAFE WITH BIYO KIDS Operating in the sector since 1990 and always putting human health at the center of its production, Biyo Tekstil has expanded its export network from Europe to Asia and from America to Russia with its product range and strengthened quality understanding.
What are the product groups in your organization?
Currently, we produce men’s and women’s children’s underwear. Our head office is located in Istanbul. In addition to our production in Istanbul, we also have a factory in Bartin. Our brother Osman Bey takes care of our manufacturing side and I manage the sales and marketing branch. We aim to move our brand forward with unity of power without compromising quality at any point.
What percentage of your products are produced in Turkey?
make ninety percent of our sales to overseas countries. Among the countries we mainly export are Arab countries, Russia, Ukraine, Greece, Germany, Africa and Balkan countries, namely Bulgaria, Croatia and Serbia.
Which markets do you target in terms of exports for the year 2020?
There are Arab countries where we are working now. We are researching new markets we can enter. In addition, we are trying to protect our existing markets.
We manufacture all our products in Turkey. On average, we
February 2020 113
/babykidstore
/babykidstoredergisi
/baby-kid-store
THE TRADE SHOW FOR KID’S FIRST YEARS
BRANŻA DZIECIĘCA The biggest Toys & Baby Products Trade Magazine in Poland The efficency of advertising depends on where you put it.
THIS IS THE BEST PLACE
TO PROMOTE YOUR COMPANY!
www.branzadziecieca.pl
Interview
JUNIOSHOW Fair Opens Its Doors on January 8, 2020
JUNIOSHOW Bursa International Baby, Children’s Clothing and Children’s Needs Fair, which was prepared by Tuyap Bursa Fair Organization Inc. and Bursa Chamber of Commerce and Industry with the support of KOSGEB and Bursa Metropolitan Municipality in cooperation with Baby Children’s Garment Industry Industrialists and Businessmen Association (BEKSİAD) will be held in Tuyap Bursa International Fair and Congress Center on January 8 - 11, 2020.
JUNİOSHOW FAIR held in Bursa which has a significant share of the baby kid apparel sector having 80 percent of garment manufacturing in apparel industry and being Turkey’s manufacturing base of baby children textile, continues to bring together domestic and foreign baby and child garment industry. The important platform, which is the Bursa meeting of the sector, combines quality-oriented production with design and presents more than 10 thousand models of spring-summer children’s creations between 0-12 years. The fair, which is prepared with close to 200 participation companies consisting of important manufacturers from Bursa, is taking place in a 20 thousand m2 closed area consisting of 4 separate halls and foyer areas where “one type of special decor stands” are located.
60 countries including Algeria, Australia, Azerbaijan, Bahrain, Bulgaria, Belgium, Bosnia and Herzegovina, Bulgaria, Algeria, Czech Republic, Ghana, Georgia, India, Iran, Netherlands, Morocco, Netherlands, Palestine, Finland, Spain, United Kingdom, Iran, Spain , Israel, Sweden, Kazakhstan, Qatar, Kyrgyzstan, Kosovo, Turkish Republic of Northern Cyprus, Kuwait, Libya, Lithuania, Lebanon, Hungary, Macedonia, Egypt, Moldova, Uzbekistan, Nigeria, Norway, Pakistan, Poland, Romania, Russia, Senegal, Serbia, Slovakia, Sudan, Syria, Saudi Arabia, Tajikistan, Tunisia, Turkmenistan, Ukraine, Oman, Jordan, Yemen and Greece, and they will come to Bursa for cooperation. Domestic representatives from more than 40 cities, especially from Istanbul, Gaziantep, Izmir, Ankara and Denizli, will hold important cooperation meetings with companies at the fair. We aim to continue to add power to the sector’s exporter identity through business contacts that will occur during the fair. The fair also encourages the participant companies to increase their R & D activities and to improve their quality-oriented production approaches with their investments in design and technology.
Business People Coming to the Fair from More than 60 Countries
Junioshow trade fair, where only for wholesales will be held within the scope of the activities of Tuyap overseas offices and Ur-Ge projects carried out by BTSO with the support of the Ministry of Trade, will host more than 1000 business people from more than
February 2020 117
Fair
Ur-Ge Projects Strengthen the Fair
the creations of their companies.
Under the coordination of T.C. Ministry of Commerce, the Development of International Competitiveness (URGE) project conducted by Junioshow, is prepared with the support of Bursa Chamber of Commerce and Industry. Ur-Ge project aims to increase the exports of its members and to have a say in international competition. Within the scope of the Urge project, foreign trade purchasing delegations from different regions of the world, organized exclusively for the Junioshow Fair, increase the export volume of baby and children ready-made clothing. The project contributes significantly to both Bursa and the national economy. Important buyers will be present at the fair and will establish business contacts in the next fair.
JUNIOSHOW SHOW IS HELD ON 8 AND 9 JANUARY
Junioshow Fashion Show, which consists of new collections of exhibitors, will take place on January 8 Wednesday, and January 9Thursday, between 13.00 - 14.00 in a colorful atmosphere at the fairground. The fashion show, which is prepared to give visitors a visual feast for two days, will be presented to the taste of the sector with the dances of small models prepared specially for
Young Designers Competition Award Ceremony
By Bursa Chamber of Commerce and Industry (BTSO) in cooperation with BEKSIAD, with the support of the Ministry of Commerce for the fourth time this year ‘Junioshow Baby and Children’s Clothing Young Designers Competition’ 0-1 Baby Wear ‘and’ 1-10 Year Wear ‘categories was performed. Turkey participated in the competition this year over the designers was held with the theme of ‘I’m discovering the world, I’m growing with the game’. The finalists will be presented their awards after the opening ceremony of the Junioshow Fair.
The Second Meeting of the Year 2020 will be 10 13 June 2020 at the same address
The second meeting of 2020 will present the sun “Autumn - Winter concept” between 10 and 13 June 2020 and more than 10 thousand models of uniform special decor stands. We will continue to create a beautiful platform and entertain visits with our participating companies who want to open up new markets and increase their existing market shares.
February 2020 118
YOUR INTERNATIONAL FACE “2020 Distribution Schedule of Exhibitions” 8 - 11 JANUARY 2020
1. CBME Turkey-Children Baby Maternity Expo, Istanbul, Turkey www.cbmeturkey.com
. Issue
January 2020
2. JunioShow Baby Kidswear & Kids Necessities Fair, Bursa, Turkey
8 - 11 JANUARY 2020
3. 90. FIMI / Baby Kid Spain, Valencia-Spain 4. PENTEX Combed Textile and Technologies Fair, Gaziantep, Turkey
24 - 26 JANUARY 2020 5 -8 FEBRUARY 2020 www.akort.com
5. Linexpo Lingerie – Hosiery Fair, Istanbul, Turkey
5 - 8 FEBRUARY 2020 16 - 18 JANUARY 2020
1. Pitti Imagine Bimbo, Florence, Italy 2. Playtime Paris, France . Issue
February 2020
www.iloveplaytime.com
3. Kids’ Time, Kielce, Poland
19 - 21 FEBRUARY 2020
4. CJF - Child and Junior Fashion, Moscow, Russia www.cjf-expo.ru
5. I&P Trans distribution, Daghistan
April 2020
11 - 13 FEBRUARY 2020
May 2020
24 - 27 MARCH 2020
1. Baby Expo, Kiev, Ukraine www.babyexpo.ua
11 - 13 MARCH 2020
2. Bishkek Fashion & Textile, Kyrgyzstan 3. BCCI - Baby Kid URGE Event, Warsaw, Poland
. Issue
24 -27 FEBRUARY 2020 FEBRUARY 2020
6. 13. Kids Russia, Moscow-Russia . Issue
25 - 27 JANUARY 2020
Turkish Domestic Baby Market, Distribution of magazine to domestic sectoral purchasing points (retail or chain stores, multi-storey stores, wholesale purchase centers, importers, exporters and manufacturers
www.baby-k dstore.com
www.btso.org.tr
APRIL 2020
1. Chain stores 2. Multi-storey stores 3. Independent market retailers 4. Wholesale centers 5. Internet stores
About Us Dünden Bugüne Pamina Pamina, 2011 yılında İstanbul’da bir aile şirketi olarak kuruldu. Kurulduğu ilk günden bu yana birincil hedefi tasarımlarıyla adından söz ettirmek ve modanın belirleyicisi olmaktı. Moda sektöründeki yerini tasarım odaklı bir marka olarak yükseltmeyi hedefleyen firma, adını Mozart’ın “Sihirli Flüt” operasındaki genç prenses karakterinden almakta. Sadece kız çocukları için kıyafet tasarlayan Pamina, yaratıcı, hayalperest ve sürekli gelişen bir moda anlayışını benimseyerek, tasarımlarına yön vermekte. Türkiye ve dünyadaki çocuk giyim fuarlarında oldukça ilgi gören marka, çocuk modasının nabzını tutan büyük bir ar-ge ekibi ile her yıl sonbahar-kış ve ilkbahar-yaz olmak üzere 2 geniş koleksiyon oluşturmakta. Türkiye başta olmak üzere dünyanın birçok ülkesinde çocuk modasının önemli markaları arasında yer alan Pamina, 7 kıtaya ihracat yapmakta. Pamina’nın Öncelikleri Tasarımları ve çizgisiyle öne çıkan Pamina, koleksiyonlarını özel gün elbiseleri temasıyla üretmekte. Çocuk modasına yön vermeyi hedefleyen büyük bir ar-ge ekibiyle hız kesmeden çalışmalarına devam etmekte. Çocuk sağlığı konusundaki hassasiyetinden dolayı insan ve doğaya saygılı üretimler gerçekleştirmekte. Tercih edilen malzemenin kalitesi ve el işçiliğinin kusursuzluğu üretimin birinci şartı olarak benimsenmekte. Müşteri memnuniyeti için, şık, rahat ve yüzleri güldüren tasarımların yanısıra müşterilerle kurulan sıkı ve kusursuz iletişimin gücüne inanmakta. Pamina’nın Hedefleri Dünya çocuk modasına yön vermek Kendini aşan tasarımlar yapmak Hayal edilmemişi hayal etmek Pamina from the Past Until Today Pamina was incorporated as a family company in 2011 in Istanbul. Its primary target since the first day if its incorporation was to become renowned for its designs and to become a determinant of fashion. The company aimed at rising as a design-focused company in the fashion sector and it derives its name from the young princess character in Mozart’s “Magical Flute” opera. Pamina only designs clothes for female children, it has adapted an innovative, imaginative and continuously developing fashion concept and orientates its designs accordingly. The brand attracts considerable attention during the children’s wear fairs both in Turkey and abroad. And with a large R&D team that takes the pulse of children’s fashion, it creates 2 pcs broad collections at each autumn-winter and spring-summer. Especially in Turkey, Pamina has ranked amongst important brands in children’s fashion and it currently exports to 7 continents. Priorities of Pamina Pamina, which comes to the forefront with its design and line, manufactures its collection with the “special days’ clothing” concept. It ceaselessly continues its studies with a large R&D team that aims at orientating the children’s fashion. Its productions are friendly towards the humanity and the nature owing to its sensitively for children’s health. The primary condition for its productions is the quality of preferred materials and the perfectness of handwork. In addition to chick, comfortable and blissing designs, it also believes in close & perfect relation with customers in order to ensure customer satisfaction. Targets of Pamina To orientate the global children’s fashion. To make designs that exceeds itself. To image the unimagined. «Pamina» с прошлого до сегодняшнего дня «Pamina» была основана в 2011 году как семейная компания в Стамбуле. С момента своего создания, основной целью компании стало стало сделать свое имя благодаря дизайну и определяющим фактором моды. Название компании было взято из оперы Моцарта «Волшебная флейта», персонажа молодой принцессы. Стремление компании подняться на более высокое место в секторе моды и стать брендом ориентированный на дизайн. Разрабатывая одежду только для девочек, компания «Pamina» принимая во внимание креативность, мечтательность и постоянно развивающуюся концепцию моды и дает направление своему дизайну . Наш бренд пользуется большой популярностью на выставках детской одежды как в Турции, так и во всем мире. Наша большая научно-исследовательская команда, держащая пульс детской моды, создает две коллекции широкого ассортимента, такие как: осень-зима и весна-лето. Компания «Pamina» выполняя экспорт на 7 континентов мира, является одним из важнейших брендов детской моды во многих странах мира и в особенности в Турции. Приоритеты «Pamina»: «Pamina», которая выделяется своими дизайнами и линиями, выпускает свои коллекции на тему платьев для особых случаев. Большая научно-исследовательская команда, которая ставит целью направлять детскую моду, продолжает работать без замедления. Благодаря своей чувствительности к здоровью детей, компания производит продукцию, уважая человечество и природу. Качество предпочтительного материала и совершенство ручного мастерства принимаются в качестве первого условия производства. Компания верит в силу тесного и идеального общения с клиентами, а также для удовлетворения клиентов в стильный, удобный и заставляющий улыбаться дизайн. Цели «Pamina» Давать направление миру детской моды Создавать превосходящие себя дизайны Мечтать о невообразимом
February 2020 126
Interview
PAMINA KIDS WORKS TO PRODUCE THE MOST SPECIAL CLOTHING OF THE WORLD’S CHILDREN
The family company named “Pamuk Prenses“, which dates back to 1975, was revived in 2011 under the name “Pamina”. Offering its products all consumer across Turkey, Pamina Kids has available wholesale representative offices in France, Moscow and Serbia abroad…
What are the products you offer?
Our main product group is the production of girls’ dresses for special occasions. But my dream for many years was to see Pamina clothes on children and my own daughter in their current lives. In line with this idea, we created our first current collection and production carried out in the fall / winter season of 2019/2020.
What about your export activities and goals?
Our journey in apparel began in Turkey and surpassed the boundaries of our country in a short time. The countries we export to our products mainly are France, Kuwait, Dubai, Palestine, Israel, Lebanon, Oman, Algeria, Russia and Serbia. Our immediate goals include meeting sales points in the United States. We hope to reach this goal with the fair we will attend in February in New York.
What are your goals and projects for 2020?
Our goal in 2020 is to take steps towards e-commerce. We aim to reach different consumer channels in wider geographies by taking part in our own e-commerce site, which we will establish, as well as important e-commerce channels in the world. February 2020 127
www.bestkidsclub.com
www.donella.com.tr
www.matilda.com.tr