KLEO is proud of realizing the firsts in the MiniBar industry

By Hatice Unal Bilen KLEO MiniBar, which has been exporting to nearly 50 countries since its establishment, and increasing its brand value and strong position with the new product features that are introduced to the market every year, continues its R&D and P&D activities at its fast pace. "We can make a big surprise at any moment," says KLEO MiniBar Sales Manager Ozgur Yegin. We talked about his company's targets in domestic and foreign market.

Can you tell us about your activities and product range by introducing KLEO MiniBar? Which equipment network do you serve to the HoReCa sector? KLEO MiniBar has become one of the best-known brands. Our company, working with all national and international firms, is constantly updating its products and services by taking pre-sales and post-sales feedbacks instead of giving priceoriented services at the sales stage. Our product portfolio includes products such as minibars, kettles, wooden presentation trays and luggage stands. We are one of the few companies in the market that specializes only in in-room equipment. Which sectors and regions do you address mainly in Turkey? What is your competitive power and market share in your sector? KLEO takes part in many special projects such as hotels, dormitories, guesthouses and hospital rooms,

Ozgur Yegin

such as offices, vehicles, life support containers, military projects that require personal use. It is possible to see a Kleo product at almost every hotel. We take part in most of the room investments not only in health tourism but also in transportation and public investments as well as in private institutions such as banks, factories and trade unions. What would you say about your exports? What is your company's share in domestic and foreign markets? Kleo has been exporting nearly to 50 countries since its inception. Since we take place in very serious projects, our international market share is increasing day by day. It maintains its brand value and its strong position in the country.

What determines your production criteria? Can you tell us about your quality standards? A +++ low energy consumption and low volume models are preferred in mini bar projects. This is due

to the fact that the rooms are more convenient and they are designed for easy use of room equipment. While hotels often prefer room equipment for competition at global standards, in recent years they have started to focus on green, secure, easy to clean and hygienic products. Products that are healthy and easy to clean, that provide ventilation, sound insulation, electrical and fire

safety will be on the agenda in the following years.

Can you tell us about your R&D and P&D activities? The feedbacks we get from our suppliers constitute our most important R&D resource. What is important is the evaluation of our products, services and innovations. In this respect, we are among the rare companies in the sector, which maintains the highest level of bilateral relations with corporate buyers. Therefore, in light of the information received, our R&D and P&D activities are progressing very rapidly. For example, in 2016, we added RTC (Real Time Clock) to our Ekovat (Mini Compressor) System Mini Bar, which has energy class A +++, in line with the returns from ANFAS Fair 2015. Our Ekovat System Mini Bar has 2.5 times better cooling power compared to our Absorbed System Mini Bar and consumes 6 times less energy. Thus, we are proud to be the first and the only company to produce A +++ products in energy class in the sector.

"Quality-oriented products should be preferred not the price-oriented" In recent years, including some major brands, the main product groups, in order to accelerate the entry of the market, imported icecold mini refrigerator products from China designed for personal retail users, and offer them as a minibars in the sector. It is important to ensure that the products in private and public hospitals do not have a freezer. This is one of the most important differences between mini

bar and mini-fridge. There is no ice box in the minibar. We make an effort to explain the very important differences about this to the investors. Quality oriented products should be preferred. Function is more important that investment costs. Considering the costs, by having long-lasting products serious savings are obtained. In line with our targets, we increase our production capacity and number of personnel. We started to produce Turkey's first 20-liter minibar at the request of an international hotel chain. The Kleo MiniBar is recognized every year as a company launching new product or a new offering. Our R & D and P & D activities continue to last. We can make a big surprise every moment.