Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Managing Editor (Responsible)
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Foreign Relations Manager
Ayça SARIOGLU (ayca.sarioglu@img.com.tr)
Editor
Aslı OZEL (asli.ozel@img.com.tr)
My other news is on the title, a radical change that you must have noticed. We converted the title from “Food Turkey” to “Food & Ingredients Turkey”. We will cover food and beverage ingredients in addition to packaging and processing facilities and technologies to cover all supply chain of the industry.
Advertisement Manager
Emir Omer OCAL (emir.ocal@img.com.tr)
By adding the “ingredients” segment in our content led us to go to all leading ingredients shows around the world. We are starting with IFFA to be held in Frankfurt, 4-9 May 2019. We will continue with FI shows to be held in India and France along with other related shows.
Art Director
Tolga CAKMAKLI (tolga.cakmakli@img.com.tr)
Finance Manager
Mustafa AKTAS (mustafa.aktas@img.com.tr)
Accounting Manager
Zekayi TURASAN (zturasan@img.com.tr)
Subscription
İsmail OZCELIK (ismail.ozcelik@img.com.tr)
Our success is showing! I have some very good news for you regarding this magazine. At a time many when many publishers cease their publications, we converted this magazine to be a monthly publication from being a bimonthly since it was first published in 2014.
As you may also noticed we are now more international with many foreign advertising customers who are using this medium in their media plan to promote their products and services. We are determined to improve this wing very fast and to be more international. Last but not least we will be at all leading fairs of the main food and beverage industry such as Fancy Food NY, Anuga, Sial, Gulfood, Gulfood Manufacturing, CNR Food Istanbul, World Food, etc. I will continue to give you always better news. Stay with us and take care!
Omer Faruk GORUN (fgorun@ihlas.net.tr)
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Mehmet Söztutan 4 Food & Ingredients TURKEY May 2019
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Meet the meat industry! I am on my way to Frankfurt for IFFA, which is the place where the professionals of the meat industry come together to shape the future and to develop innovation, connect with business leaders and find effective solutions. IFFA is celebrating its 70th birthday in 2019. It was held for the first time in 1949, within the framework of the conference of the German Butchers’ Association at Frankfurt Fair and Exhibition Centre. Over the decades, it has become the must-attend show for the global meat industry. Its continuous success lies in this impressive history and its strong roots in the butchers’ trade and industry. It’s to my surprise that there are only 10 Turkish exhibitors in this most important show of the industry. In fact, Turkey has a strong meat industry depending on its way of culture, nutrition style, tradition and religion. The oriental carnivorousness of the nation, I’m sure, will lead the industry more to this show and we will witness hundreds of exhibitors in the coming years.
IFFA has always been a place for international exchange of ideas, new developments and relations. It’s the place you can see what your customers might want soon from the market and shape yourself accordingly. It is the correct place to see what others have developed to offer to your customers. It is the best place for you to get new ideas and new customers. IFFA is the place you’re inspired and motivated for new developments. You should see for yourself, you should visit for yourself, you should exhibit for yourself and for others.
6 Food & Ingredients TURKEY May 2019
Ayça Sarıoğlu ayca.sarioglu@img.com.tr
CONTENTS
8
New Pavilions announced at the Nigerian Food Event 2019
10
“Since 1970 the Italian Quality for the True Accuracy” Automatic Powder Ingredients Weighing Systems
14 Estuz produced the first collagen drink of Turkey with protein
16
CNR Food Istanbul brings a new flavor to the food industry!
20
Flavor trends forecast 2019/2020 by ITS
26
Essential oils: Turkish Rose Oil
32
Turkey’s poultry production on rise
8 Food & Ingredients TURKEY May 2019
38
Turkey’s open windows in poultry, Has Tavuk
42
IFFA 2019: All market leaders on board!
46
Turkey’s food processing industry
54
Vitafoods Europe 2019: guiding the industry to a more sustainable future
58
Turkish olive oil – a versatile ingredient to fall in love!
64
Chr. Hansen launches Hansen sweet potato™ – the secret behind the market’s best carmine alternative!
66
FI Global brings them all
70
Russia to double tomato imports from Turkey
New Pavilions announced at the Nigerian Food Event 2019 The organiser has been generating attractive structural developments on country pavilions countries including China, Korea, Norway and Turkey. The recently launched Nigerian Food Event 2019 has been gaining traction amongst manufacturers, suppliers and major buyers from across the food, beverage and hospitality sectors both in Nigeria and internationally. Consequently, organisers have introduced dedicated Pavilions to group together relevant products and regions. Some of the key pavilions announced will be ‘country’ pavilions where we’ll see groups of top suppliers and manufacturers from those regions exhibiting to give an otherwise diverse selection of products a more coherent offering of that region’s primary exports. The current country pavilions include China, Korea, Norway and Turkey. The Nigerian Enterprise Zone will be another pavilion present at this year’s exhibition. Specifically designed for SMEs, this will provide a great opportunity for companies looking to expand or enhance their existing reach in the West African region from the local market. The Regional Director for Afrocet Montgomery announced the new development recently about the introduction of these pavilions: “With a brand new exhibition, we’re always looking for ways to bring together an exciting while structured offering, and we believe that introducing these pavilions will help, provide a better framework for SME brands as well as
Hostex West Africa
The inaugural edition of the Nigerian Food Event will be taking place from the 22 – 24 of October at the Landmark Centre in Lagos, Nigeria. Brought to you by the leading exhibition and event organisers in West Africa, Afrocet Montgomery, this new event will provide a pivotal trade platform for those working in the retail, food service, wholesalers and hospitality markets. With the numerous show-floor events and demonstrations taking place, Afrocet Montgomery hopes to attract over 2,000 visitors with 150 brands represented from across the food, beverage and hospitality industries.
NFE 2019 also includes a dedicated co-located show; the Nigerian Hospitality Event which will serve Hostex West Africa; this well-known brand will host leading hospitality suppliers and service-providers from across the region.
For those interested in enquiring about any of the new pavilions at the Nigerian Food Event, can get in touch directly with Tom Meek, the International Sales Manager for the exhibition at Tom.Meek@montex.co.uk or via telephone on +44 (0)20 7886 3028.
international brands interested in the West African market.”
Drink Lagos! This year’s exhibition will also include dynamic features such as ‘Drink Lagos’ as part of the co-located Nigerian Drink Event, a premier pavilion for those who source, buy or serve drinks from sommeliers to bartenders and the ‘Chef Skillery’ which will invite leading chefs into a live kitchen demonstration area to provide exclusive tips and tricks from trending ingredient combinations to technique.
10 Food & Ingredients TURKEY May 2019
3 DAYS
85 EXHIBITORS
2500 VISITORS
THE PREMIER
INTERNATIONAL
EXHIBITION FOR THE
FOOD
BEVERAGE AND
HOSPITALITY SECTOR IN NIGERIA
Book your stand today!
Co-located with:
Get in touch to book now: Tom Meek International Sales Manager Tom.Meek@montex.co.uk +44 (0)20 7886 3028
www.nigerianfoodevent.com
Brought to you by:
“Since 1970 the Italian Quality for the True Accuracy” Automatic Powder Ingredients Weighing Systems Lawer provides products, solutions and services to the industry to increase the reliability, safety and efficiency of dosing and dispensing operations for powders and liquids. Our core market position, that of a leading global product and solution provider together with our aim to set strong standards in all areas of our business, are both reflected in our company motto: “the true accuracy”. We have almost 50 years’ experience in supporting the industry to ensure the highest quality of the products. Our ability to do this is based on the “Italian Quality” of our products and services combined with our continuous investment in developing leading technology. As a result, more than 2500 customers put
their trust in our company having allowed us to supply them with thousands of systems and solutions during our long history. Via our world-wide presence, we stand beside our customers around the globe and through the whole life cycle of our products, from the assistance with selecting the right equipment, design-in support, installation and after sale service. Lawer is a global automatic dosing and dispensing systems manufacturer based in BIELLA area, providing products for various industries as Textile – Cosmetics – Painting/Coating – Food – Plastic – Rubber. Quality and Excellence expressed since the preliminary analysis to the
12 Food & Ingredients TURKEY May 2019
commissioning of the equipment, to ensure safe and automated systems operated by high-class software, able to adapt themselves to the changing needs of manufacturing companies. The true Accuracy it is in every small detail that is measured the great value of a Company. Lawer has made a hallmark of accuracy. In research, in the production cycle, in the technical support, every minimum detail is evaluated by the stricter controls. Service via our world-wide presence, we stand beside our customers around the globe from assistance for selecting the right equipment up to the best after sale support.
Innovation We strongly invest in developing leading technology and new products. We encourage and facilitate a company culture of systematic and sustainable creativity and innovation.
product portfolio / Automatic Powder Dosing Systems with: single scale technology double scale technology multi scale technology
CONCEPT : Automatic Powder Ingredients Weighing Systems
After sale service and assistance Engineering Support / consultancy assistance for the optimal selection of the right system and the most innovative technical solutions / desing.in support for integrating our products and solutions into your production line / customisation to suit your individual needs.
/ Flexibility, professionalism, capillarity of the international network with 45 highly qualified Agents. / Ability to analyse, identify, translate the client’s needs in a personalized project. Short time in the projecting, manufacture and installation of the systems. A timeliness after-sales service, able to respond to every request and problem-solving, with qualified technicians, 4 Service Centres, a Web on-line remote assistance. Support services program designed to optimize the interventions and reduce costs.
The different models of UNICA have been designed and patented to organize production in an innovative way by automatically weighing the powder ingredient components of recipes and batches in different processes of the food preparation industry. The ingredients are stored in stainless steel silos and the products are dosed using stainless steel screws. The ingredients are dosed into buckets, either manually or automatically placed on the weighing trolley which has an electronic scale. The weighing trolley automatically positions the bucket under the silo from which the ingredients are to be dosed. The management software allows collects all information about the operation reports and statistics. The pc can be interfaced with external systems to export the data.
May 2019 Food & Ingredients TURKEY
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ADVANTAGES and BENEFITS 1.ACCURACY 2.REPEATABILITY 3.TRACEABILITY 4.SECURITY 5.EFFICENCY 6.SAVING 7.KNOW-HOW PROTECTION for application in small-medium size laboratory we offer differents models of UNICA systems
SUPERUNICA
UNICA TWIN /100 L. capacity silos /single or double scale /12-24 or 36 silos configuration /scale 30 kg capacity, 0.1 gr resolution /loading operation by gravity from a rear platform /manual or automatic bucket loading/ unloading
UNICA HD /50 L capacity silos /single scale /8-16 or 24 silos configuration /scale 30 kg capacity, 1 gr resolution /loading operation by gravity from a front platform /manual or automatic bucket loading/ unloading
UNICA MD - SD /18-36 L capacity silos on MD, 12-24 L capacity silos on SD /single scale /max 13 small silos positions /scale 30 kg capacity, 1 gr resolution /loading operation by gravity from the front side /manual or automatic bucket loading/ unloading For application in industrial production Lawer provide systems with high productivity and efficiency.
14 Food & Ingredients TURKEY May 2019
Superunica is a fully automatic weighing system, allowing accurate safe and clean powder recipes preparation. The system consists of a number of independent storage silos, installed in line on a modular structure. A weighing trolley incorporating the electronic scale is automatically transported to the correct silo position. Each module can accommodate silos with different capacities (300, 150 , 100 and 50 L) which are loaded by gravity or by means of a vacuum system. The bucket loading / unloading process takes place automatically and each bucket is identified by an ID-TAG system. An efficient suction / filtering device guarantees the maximum safety of operation and a clean working environment. The system operates by means of dedicated Lawer Software
SUPERSINCRO Supersincro allows precise and safe automatic dosing operations of the ingredients required for the food industry preparations in automatic thermoformed bags consisting of tubular films. The modular configuration is based on the number of products used, and the physical characteristics and the packaging used. At each cycle the package container is placed on a moving tray and transported on a U route placing the package under the different dosing units. When the container is in the correct position for the product, the scale lifts up the container and starts the dosing procedure. At the end of the loop the bags are closed and placed automatically in boxes or pallets.
...Since 1970 the Italian Quality for the true Accuracy...
AUTOMATIC POWDER DOSING SYSTEMS: / Single scale technology / Double scale technology / Multi scale technology
ACCURACY TRACEABILITY REPEATABILITY
lawer.com
Estuz produced the first collagen drink of Turkey with protein Estuz A.S., the taste of our meals in our kitchen since 1982, entered the beverage industry. Exporting salt to 15 countries, Estuz A.S. manufactured the first collagen drink with protein of Turkey. After the R&D studies over 2 years, Reneva was launched and took its place on shelves of pharmacies, markets and online shopping with the motto of #kendiniyenile (#refreshyourelf).
the name, the product began to be known worldwide before its launch in Turkey. The product has already welcomed demands from the US, Israel and TRNC.
Demanded by 3 countries
It is beneficial for hair, skin, nail and muscle health
Reneva Collagen Protein Drink Beauty and Reneve Collagen Protein Drink Fit with two commercial forms of
Reneva consists of the components used to regulate skin, hair, nail health and muscle development. Reneva’s
16 Food & Ingredients TURKEY May 2019
collagen increases collagen production, which begins to decrease after the age of 25 in the body. It was observed in clinical studies that collagen significantly increases skin, hair and nail health and regulates muscle development.
CNR Food Istanbul brings a new flavor to the food industry! Leading firms of the food, packaging, out-of-home consumption and suppliers industry will exhibit its newest products on 4-7 September at CNR Food Istanbul that is organized with the aim of being the biggest food fair in the world. Hard preparations are made for CNR Food Istanbul, which will be held on 4-7 September 2019 at CNR Expo YeĹ&#x;ilkĂśy in order to increase the commercial capacity of the Turkish food industry and compose a unity of power in the sector.
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CNR Food Istanbul, which set a foreign buyer record in September every year, has already started its preparations for the organization of September 2019. Thousands of brands will exhibit the newest products in the fair that will take place on an area of 80,000square meters.
“CNR Food Istanbul will be one of the world’s leading fairs according to domestic and national production spirit” Sharing the details of CNR Food Istanbul, Food and Beverage Products, Food Processing Technologies Fair, which will be held in CNR Expo Yeşilköy by CNR Fair with the support of TGDF this year between 4-7 September 2019, İlknur Menlik, TGDF Secretary General, underlined that they, as TGDF, set out to organize Turkey’s largest food fair with CNR Fair Organization.
Leading brands of the food industry at CNR Food Istanbul Supported by the Ministry of Economy and offering unique commercial opportunities to participants, CNR Food Istanbul will bring together the giants of the food sector on 4-7 September 2019 in CNR EXPO Yeşilköy, center of export. CNR Food Istanbul that brings together beverage, out-of-home consumption products and suppliers, packaging industry in the only platform under the same roof waits for participant.
20 Food & Ingredients TURKEY May 2019
Flavor trends forecast 2019/2020 by ITS As a BRC AA grade ingredient manufacturing company and the most innovative, passionate and agile developer of natural taste and texture solutions, ITS (International Taste Solutions) makes healthier foods taste better. They inspire and empower the customers to successfully develop market-winning products through anticipating future needs, developing innovative, high quality solutions and delivering an exceptional customer experience. As part of the drive to pinpoint flavor trends for the future, ITS carries out intensive market research. This enables the ITS marketing and innovation teams to advise customers on emerging flavors and help them develop new recipes to capitalize on market opportunities. Following is what ITS marketing and innovation teams have to offer for the future: The main flavor trends on the radar that will emerge during 2019/20 are
Very Berry Berry flavors are on trend, there’s no doubt of it. Why? Well, berries are highly nutritional and healthy, they work well in endless applications and are attractive to the eye, which makes them instagramable and shareable on any digital platform! We are talking about strawberries, raspberries or blueberries, but also new, more exotic varieties like acai berries or goji berries!
Tropical Temptation Consumers dream of being on vacation all year round and what flavors
could be better to bring us on holidays than tropical flavors? They are ideal, especially in the summer season, when we will see passion fruit, mango, guava, jackfruit and papaya in drinks, bakery, snacks and sports nutrition applications.
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Green Is Go The healthy trend is here to stay and its color is, definitely green. Green veggies, green fruit and anything naturally green fits in here, even herbs and spices! Their natural appeal will make the product a success, whether it is a shake, a cereal bar or a yogurt. Cu-
cumber, kiwi, spinach, avocado‌ but also green tea, or basil are welcome!
Room for Mushroom Following with the natural and healthy market move, earthy flavors are on the rise too. Mushroom flavors make us recall the pleasure of sniffing the earthy air that rises up after it rains. Shiitake, truffle or porcini flavors will be increasingly seen in delicatessen breads and buns, savory biscuits or crisps.
Citrus is Back Lemon, and especially lime are on trend. And so are tangerine, orange and mandarin. We are seeing citrus in many different applications, which will increase even more during 2019-20. Yogurt, milk shakes, bars, sports nutrition gels and powders, and even crisps will include citrus flavors!
Travel the World Consumers want to travel the world through food. The amount of restaurants offering world cuisines is increasing everywhere and supermarkets are listing more and more options on world food. During the next two years, Italian spices and flavors will continue to grow, alongside Indian flavors and curries and Chinese meals and spices.
24 Food & Ingredients TURKEY May 2019
Mediterranean Flavors Mediterranean flavors from Italy or Spain like rosemary, basil or garlic have been in the market for a long time now. The next two years, though, will see a different range of Mediterranean flavorings being launched. This time, it will be flavorings from the Eastern Mediterranean. We will see pistachio, olive oil, watermelon, date or mint will be used in bread, biscuits, drinks, cereals and dairy.
Warming Spices The aim to renew product ranges and to surprise the audience brings brands to launch seasonal products, which are very welcome by consumers. The winter season is ideal for warming spices like pumpkin spice, orange spice, gingerbread or apple spice. We will see them in hot drinks, cereal bars, biscuits, dairy and sports nutrition amongst others.
Sensory Explosion Consumers are looking for new, exciting experiences, even when they eat. Following with this trend, we will see more products aiming for a temperature or texture shock. Hot spices combined with sour flavors, popping candy or extreme combinations will be seen within this category. SOURCE: https://www.itstaste.com/news/its-flavour-trends-forecast-2019-2020.
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Essential oils: Turkish Rose Oil
Essential oils are aromatics or odorous, oily liquids (sometimes semi-liquid or solid) obtained from parts of plants, such as flowers, buds, seeds, leaves, twigs, bark, herbs, woods, fruits and roots. Essential oils are mainly used in the food industry as flavoring agents, in the perfume industry for fragrances and in the pharmaceutical industry for adding taste or smell or suppressing the less desirable medicine taste. Owing to Turkey’s suitable climatic and ecological conditions, hundreds of medical and aromatic plants are cultivated or gathered from the nature. Turkey is one of the countries best
suited for organic cultivation. In Turkey, there are many plants from which essential oils are produced and rose is the most popular one.
What is rose oil? Rose oil is steam distilled from the flowers of the Rose damascena. Rose oil, its extracts and derives are among the most important ingredients of natural perfume. They have remarkable diffusive power and are used in many types of perfume bases, particularly blending well with other florals. Rose oil is a very expensive essential
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oil, partly due to the lack of quality natural and synthetic substitutes. The short flowering time of the Rose damascena is another reason for its high price.
History of the Turkish Rose damascena Rose damascena was brought to Anatolia in 1870 by immigrants from Bulgaria. In 1888 cultivation of the rose began in Isparta and in 1892 the production of rose oil was accomplished by a person named “Müftüzade İsmail Efendi”. For years, rose oil was produced in simple and primitive boilers
which Muftuzade Ismail Efendi called “Sitil”. This method of production continued up to 1935 until Atatürk, the founder of Republic of Turkey, first came to Isparta and instructed the Minister of Economy to build a large industrial plant. Then the agricultural cooperative, “Gülbirlik-Gül Gülyağı ve Yağlı Tohumlar Tarım Satış Kooperatifleri Birliği”, established the first rose oil plant in 1958 and other rose oil complexes in 1967. Today, rose oil production in Turkey is realized mostly in industrial plants.
cooperatives. It currently, comprises six separate cooperatives, with 8.000 producer partners, four rose oil plants at four different locations and two rose oil solid plants. It processes 320 tons of rose flowers per day during the season and produces rose oil and rose oil solid in conformity with world standards and it is the largest manufacturer and exporter in this field both in Turkey and in the world. Gülbirlik recently started to manufacture various valve added rose oil products such as rose oil based cosmetics and rose oil flavoured sweet.
Production of rose oil Rose cultivation for mainly rose oil production takes place in Isparta, in the south-west part of Anatolia in Turkey. The Turkish rose oil sector has significant production and export capacity. Turkey is among the top producers of rose oil in the world. World-famous “Turkish Rose Oil” is produced in large quantities in Turkey. Rose oil production has been realised for over 100 years in Isparta. That is why Isparta is called the “Rose District”. Roses are also cultivated in the Afyon, Burdur and Denizli districts. Approximately 1.5 tons of rose oil and 7 tons of rose concrete are produced in Turkey annually.
Rose Oil Production Areas: Isparta, Afyon, Burdur, Denizli
The areas of rose cultivation expanded and cultivation began in Afyon and Denizli in 1989 in addition to Isparta and Burdur. “Gülbirlik - Gül Gülyağı ve Yağlı Tohumlar Tarım Satış Kooperatifleri Birliği” is the main producer of rose oil. Gülbirlik was established in 1954 as the union of nine founder
There is another cooperative in Afyon, namely “Başmakçı Gül Kooperatifi” which has 3,000 members. The cooperative produces ecologically certified rose oil. There are also 8 medium and small size private companies in the sector. Two of them are French originated firms and make production mostly for their parent companies. Besides, there are various family owned workshop scale places of production in the villages of Isparta and in the other provinces. Roses are gathered during the 40day flowering season which is in May and June. The humidity and cloudiness during the season have an effect on the yield and quality of rose oil. Turkish Rose Damascena products can be grouped in four categories:
May 2019 Food & Ingredients TURKEY
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Rose oil Rose oil, which is one of the most important and costly raw materials of the perfume and cosmetics industry, is produced by boiling pink roses using the vapor distillation method. Rose oil of world standard quality is obtained from roses grown in Isparta and its outlying regions located at an altitude of 1.050 m above sea level and higher. The production season for rose oil commences in May and ends in June when the roses are picked and taken into immediate processing.
Rose concrete
Rose water
Rose concrete is a deep purple, creamy substance obtained from unfermented fresh pink roses using the extraction method. It is used to produce rose absolute, which is one of the raw materials used in the perfumery and cosmetics industries.
Rose water is a by-product obtained during the distillation of rose flowers. It is natural rose smelling water which is obtained by mixing pure, clean hot water with oil water in the ratio of one to one during the production of rose oil.Then it is filtered several times and bottled. It is used as an aroma for
30 Food & Ingredients TURKEY May 2019
some foods and sweets, and also to clean make-up and the body since it is natural and pure.
Rose absolute Rose absolute is obtained via the extraction of rose concrete with alcohol. The alcoholic solution is distilled under a vacuum to remove the alcohol.
Table 1: Turkish Rose Oil Exports by Years(US$ 1,000)
Turkey produces many other essential oils In addition to rose oil, which is a traditional product, other essential oils are also produced in large quantities in Turkey. The most popular ones are laurel leaf oil, origanum oil, lavender oil and mint oil. The other essential oils produced are myrtle oil, fennel oil, anise oil, cumin seed oil, sage oil, juniper oil, rosemary oil, melissa oil, pennyroyal oil, styrax oil and vitex oil.
Source: Turkish Statistical Institute
Two species are important commercial sources of styrax. Styrax oil is extracted in Turkey from Liquidambar orientalis which is a tree of 15-20 meters tall. This species is native to eastern Mediterranean Europe and the Near East, and is the source of styrax oil known as Asian styrax. The only country in the world for this type of styrax oil is Turkey. Production is made in limited amounts by using traditional methods in workshop scale places. The production takes place particularly in the Mediterranean and the Aegean Regions. The other species is L. styraciflua, a tree native to the south-eastern United States, Mexico and Central America. It is the source of essential oil called American styrax. May 2019 Food & Ingredients TURKEY
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“Laurel leaf oil�, which is famous worldwide, is produced in large quantities in Mersin, Antakya and its surrounding regions. Parallel to the increases in both domestic and world demand, the amount of essential oils produced is increasing every year.
Exports of essential oils Turkish essential oil exports are showing an increasing trend depending on world prices and cultivation. The exports of essential oils, their by-products and resinous reached US$ 49 million in 2017. The major part of Turkish essential oil exports consisted of rose oil. Rose oil has been a traditional export item, followed by stearopten oil and thyme oil. Essential oils were mainly exported to the European countries. Major destinations for essential oils were France, UK, Germany, USA and Switzerland. These countries accounted for 83 % of total Turkish essential oils exports
in 2017. The Turkish rose oil industry is highly competitive worldwide. Foreign trade of Turkish rose oil has very old and traditional roots. The exports started very long time ago. It is known that the majority of rose oil exports between 1920 and 1921 were des-
32 Food & Ingredients TURKEY May 2019
tined for France and the USA. The value of rose oil exports reached US$ 15,6 million in 2016, and US$ 18,5 million in 2017. The majority of exports were directed to France, UK, Germany, Switzerland, Spain, Bahrain, USA and China.
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Turkey’s poultry production on rise Turkey’s seasonally and calendar-adjusted poultry production grew, year-on-year according to Turkish Statistical Institute (TurkStat) data. Chicken meat, hen egg production rises annually, according to official data.
34 Food & Ingredients TURKEY May 2019
Turkish poultry industry has rapidly developed in last years in especially broiler meat and egg production. As a result, the poultry sector is recognized as an industry, which has advantages such as modern facilities and production methods, thanks to international standards and international markets in close proximity, making it enable to compete with the world. However, industry has some problems such as high costs of the production and dependence on external inputs for raw materials in feed and breeders. Fortunately, Turkey is a country that can adapt very quickly to emergencies. The Turkish poultry industry is trying to adapt to new and difficult conditions and often succeeded. The policies being followed by the elimination of dependence in foreign resources; measures taken to reduce costs and the growth of the industry are supported in an increasingly manner to increase production and consumption.
of chicken meat and 54,000 tons of turkey meat were produced in Turkey in 2016. All poultry meats totaled 2.3 million tons of poultry meat.The 2025 production target is set at 3.5 million tons. Turkey is established on an area of 783.5 thousand square kilometers connecting Asia and Europe. Both climatic conditions and geographical position is convenient for agriculture and animal breeding. In Turkish animal breeding, poultry is the leading one of the fastest growing industries. The poultry industry started to develop since 1950s and was dominated by family businesses with expensive and limited production capacities in 1970s. In 1980s, it underwent a significant structural change with the increase in the number of the integrat-
Turkey ranks eighth in the world for chicken meat production. Approximately 2.1 million tons May 2019 Food & Ingredients TURKEY
35
ed facilities and the implementation of contract manufacturing model. This paved the way to poultry industry to be a major industry capable of carrying out production planning and meeting the national demand. In 1990s, thanks to the big investments made, poultry industry achieved the world standards and came to the current modern and developed situation with the continuous increase in production. Starting in 1995, the investments in turkey breeding were completed in a short time and made a breakthrough in 1998. In early 2000s, the poultry industry started EU harmonization studies and in 2005 came to a phase of the resolution to include Turkey in the list of third world countries from which the EU States may import poultry products. 80 percent (in the figures of 2004) of the white meat and egg production of the country is processed in modern facilities, most of which are twenty year younger than their peers in the developed countries. Poultry industry ensures, by way of export, a significant inflow of foreign currency to the country while it, as the healthiest and cheapest protein, meets the nutrition needs in the country.
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In 2017, the consumption of red meat decreased from 14.8 kilograms (kg) to 13.2 kg, while consumption of poultry meat increased from 23.2 kg to 24.8 kg. In 1990, Turkey’s consumption of red and poultry meat per capita was 12.0 kg in 1990, but reached 38.0 kg in 2017. In 2017, the world average was 42.6 kg with developed countries’ average at 78 kg. By 2025, consumption of poultry meat per capita in Turkey is estimated to be 32.9 kg. Turkey’s poultry industry is growing rapidly by the year. Turkey’s poultry production - including eggs, slaughtered chicken, and chicken meat -- fell in June this year on a yearly basis, the country’s statistical authority announced. Hen egg production in the country rose 6.6 percent to reach 19.3 billion units in 2018 compared to 2016,TurkStat data showed. The data revealed that chicken meat production also increased to 2.1 million tons in 2017, up 12.9 percent from the previous year.The number of slaughtered chickens and turkeys also rose 11 percent and 9.7 percent, respectively, over the same period.
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Some 1.23 billion chickens and 5.1 million turkeys were slaughtered in 2017, according to the data. In June, hen egg production in the country inched down 0.7 percent compared to the same month last year, reaching 1.51 billion units, according to the Turkish Statistical Institute (TurkStat). The institute stated that the number of slaughtered chickens and turkeys topped 102 million and 572,000 units, respectively. “The number of slaughtered chickens decreased by 2.5 percent compared with the same month of the previous year,” it said. “The number of slaughtered turkeys increased by 33.3 percent compared with the same month of the previous year.” TurkStat said while chicken meat production in June was nearly 179,000 tons, turkey meat production was 6,200 tons.
Decrease in poultry production in February 2019 Poultry production in Turkey decreased during February 2019, announced Turkish Statistical Institute (Turkstat). With just 91 million chickens slaughtered in February, down by 2.7% compared with the same month 2018, chicken meat production decreased by 6.2% compared with the previous month and decreased by 4.9% compared with the same month of the previous year. The number of turkeys slaughtered in February was 413,000, down by 5.9% compared with the same month of the previous year. Turkey meat production decreased by 15.5% in February compared with the previous month
The institute noted that chicken meat production fell by 1.3 percent in June year-on-year, adding that turkey meat production rose 37.8 percent on a yearly basis.
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and decreased by 7.6% compared with the same month of the previous year. At the same time, hen egg production (1.6 billion units) was up by 2.6% compared with the same month of the previous year.
Turkey’s open windows in poultry, Has Tavuk Loved in Turkey, Has Tavuk exports its products to 30 countries including Arabic countries, Turkic Republics and Far Eastern countries
Bircan Ozkan, corporate communication and public relations manager of Has Tavuk, says, “We take all decisions by listening our consumers and business partners and watching the trends. Customer satisfaction and happiness is our top priority for our brand.” He informed about his company to the readers of Food & Ingredients Turkey.
Would you mention about the foundation of your firm and its basic milestones? Has Tavuk was established in Bursa, operating in all stages of poultry business from egg to breeding, from poultry to feed production. Its success is proven by the award winning quality and customer satisfaction by producing quality breeds. We are the only company that has the Perfection Award in Turkey.
What do you say about your product portfolio? Our firm is one of the fully integrated plants in the poultry industry in Turkey. It consists of breeding eggs, one-dayold chicks, feed, feed concentrate, and broiler meat. We call our processed
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products as Has Lezzetler; A range of this processed products are Çıtır Tavuk, Yayla Sauce Chicken, Doner and Tantuni; our salami-sausage-burger products, which we call deli products, are also found in our country.
What is the position and market share of your brand in the industry? We started to food production in the second half of 2013. We are the last entry in the market, though we came
through a long way. Has Tavuk follows the developments in the world, tries to lead for innovations, listens the customers, applies the latest technology. It has become a window opened to the world and a lovely brand in the kitchen, on the table and at the heart of our consumers.
Which countries are your targeted export markets?
We sell our product at every corner in Turkey and export them to 30 export markets including Arab, Turkic and Far Eastern countries. China has become a major target for both our company and for our rivals following the rising sales in the year 2018 after Japanese market. These are bigger than the markets in the Middle East.
Consumer trends are one of the major impetuses behind the raising number of new products in poultry business. Do you consider adding new and innovative products to your product portfolio? We take all decisions by listening our consumers and business partners and watching the trends. Customer satisfaction and happiness is our top priority for our brand. Has Lezzetler,
the latest new line in our port- f o lio, is a result of these. We studied the needs of consumers in terms of taste and consumption habits, and developed our product to offer them a practical, tasty and easy-to-serve consumption experiences.
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Would you give information about your R&D investments, and other activities aiming to improve your brand awareness in the market? We carry all our works along with the realities of the industry, the developments in the world, latest developments in technology, changing trends in consumer habits, and our marketing and communication strategy. We keep our relations with market and consumers at high levels and try to enter into every home, every kitchen, every table and every heart in line with our vision.
our field. Besides, we watch the events
What are the fairs and events and buying team activities in our tarthat you participate in to meet get markets. We will be at VIV Turkey with your customers both in fair in June. the country and abroad? What are your tarets to grow We have been in all fairs held in the your market share? home and abroad either as visitors or exhibitors as much as we can. Sial and Gulfood are the major events in
We have been running and efficient system, a certain strategy and a road
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map aiming to grow our market share. These are the basis of our success and grow by natural ways.
Are there any points that you want specially to underline, such as new investments? The new feed factory and hatchery that we started in 2108 will be com-
pleted this year. That will boost our structure and product quality.
What are the advantages and disadvantages of your business? We are a lively organic production company having ceaseless energy breathing continuously. Besides, we have heavy responsibility for human health. Being a producer of chicken meat and eggs, the cheapest source of animal proteins and to offer them under hygienic conditions are our basic sources for motivation.
Anything you want to add? The products that have natural colors, odors and naturel are demanded by consumers under hygienic safety conditions are combined with aeroscalder technology, which is awarded by Golden Discovery. Our products have larger shelf lives since they are not contacted with any water during preparation process. Another technology, Rapid Rigor, which makes the meat softer and tender and tasty, is first used in Turkey by Hastavuk. Our aim is to represent Turkey, our industry and our firm the best as a worldwide brand.
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IFFA 2019: All market leaders on board! Leading companies present their latest products, at IFFA – The No. 1 event for the meat industry. The focus is on solutions for the safe, efficient and economic production of meat and meat foodstuffs. Suppliers of all sizes present a comprehensive spectrum of products for companies from big to small, from industrial meat-processing operations to individual butchers. Turkey will be represented by 10 exhibitors at this important venue.
More than 1,000 companies from around 50 countries, including all market leaders, are set to present innovations and future-oriented trends for the entire processing chain of the meat industry at IFFA from 4 to 9 May 2019. IFFA is a must for manufacturers of machines and equipment for processing and packaging meat and
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meat products. The timing of the fair and the exhibitors’ innovation rhythm go hand in hand with many products being launched onto the world market at IFFA. Altogether, trade visitors to the fair come to Frankfurt from around 140 different countries. The overview of developments throughout the entire sector helps butchers
and the meat-processing industry make their investment decisions for new technologies and reveals new concepts and strategies for the future of their own companies.
Meat-processing innovations In Halls 8, 9 and, for the first time, Hall 12.0, suppliers of machines and equipment for slaughtering, dismembering and processing, including boiling, smoking, roasting and baking, present their latest products and developments. Visitors can look forward to an extensive range for meat-industry companies of all sizes. The companies making presentations in the slaughtering and dismembering segment include, for example, Bettcher, EFA, Freund, Frontmatec, Haarslev, Jarvis. JWE Baumann, Marel and Renner. The processing segment is represented by many international market leaders including companies such as Fessmann, GEA Food Solutions, Grasselli, Handtmann, JBT, Metalquimia, Poly-clip System, Provisur, Risco, Schrรถter, Seydelmann, TREIF, VEMAG and Weber. May 2019 Food & Ingredients TURKEY
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Smart packaging and weighing technology The continuing popularity of convenience and take-away articles is stimulating the demand for packaged meat and sausage products and, at IFFA, the exhibitors show a cross section of relevant packaging technology, from the packing line, via labelling and packing materials, to weighing, measuring and testing technology. The market leaders, including Bizerba, Espera, Flexopack, Ishida, Krehalon, Mettler Toledo, MULTIVAC, OSC Wipotec, Schur Flexibles, SEALPAC, ULMA, Variovac and VC999, present their latest products in Hall 11. Important companies from the automation and IT segments, such as CSB System, igus, JUMO, Rittal, Scott Automation & Robotics and Winweb, also exhibit at IFFA.
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The finishing touch: spices and sales Exhibitors of spices, additives and casings for making meat foodstuffs have moved to the new Hall 12, which opened last year. Specifically, they will be presenting their spectrum of products in Hall 12.1. Among the companies ready to take part are, for example, Almi, Devro, Frutarom, Hydrosol, Meat Cracks, Moguntia, Naturin Viscofan, PCF Atlantis-Pak, Peter Gelhard, RAPS and Viskase. In Hall 12.0, visitors will find the ‘Sales – everything for the butcher’s shop’ with, in addition to the stands of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV) and the Central Cooperative of the German Butchers’ Trade (Zentralgenossenschaft des deutschen Fleischergewerbes – Zentrag), the complete spectrum revolving around sales and shop fitting. The companies making presentations will include Aichinger, BFM Ladenbau, Kramer, Ladenbau Hanke and Schrutka-Peukert. May 2019 Food & Ingredients TURKEY
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Turkey’s food processing industry Despite enjoying a well-established food production sector, Turkey is reliant on imports of ingredients to fuel its manufacturing efforts. For foreign ingredients specialists, Turkey’s food processing industry is something of a captive market – one that contains millions in potential revenue. Turkey has a modern and developed food processing industry which represents 16 percent of all manufacturing in the country. There are over 42 thousand food processing and more than 500 beverage producing enterprises in Turkey, with concentrations in fruit and vegetable preparations and processing, bakery products, meat products, and dairy processing. There are 577 foreign direct in-
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vestments in food and beverage production.Turkey remains a net exporter in the processed foods industry. Turkey and food processing have a robust relationship. It is the Middle East’s largest food and beverage producer and the 7th largest producer worldwide. From fruits and vegetables through to flours, and confectionery, Turkey makes the lot.
Given its economic importance, Turkey’s food production sector is huge – and holds plenty of scope for foreign manufacturers, ingredients suppliers and machinery producers to boost their revenues. Turkey has a developed food processing industry but only 20 percent of the raw material of additives used in the food processing sector are locally produced (such as calcium carbonate and citric acid). The remaining 80 percent are imported. May 2019 Food & Ingredients TURKEY
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Breaking down Turkey’s food processing sector The food and beverage sector covers roughly 19.7% of Turkey’s $718.2 billion GDP, according to a United States Department of Agriculture (USDA) report, giving it a market valuation in the region of $141.4 billion. Turkish food and drink exports total around $15 billion annually, so you can image the economic importance of the production industry. Turkey is a world leader in the production and processing of hazelnuts, apricots, figs, cherries, sour cherries, quinces, raisins, and poppy seeds. Emerging sectors include frozen and canned goods, olive and vegetable oil, seafood and alcoholic beverages. There are over 42,000 registered producers operating in the country, according to the Turkish Federation of Food Beverage and Industry Associations. Roughly 95% are small or medium enterprises (SMEs). q
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Despite enjoying a well-established food production sector, Turkey is reliant on imports of ingredients to fuel its manufacturing efforts. Over $5 billion worth of food and beverage items are imported by Turkey each year
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The top 5% of domestic food producers are able to directly source their ingredients straight from the manufacturer and are generally direct importers. The remaining SMEs work with wholesalers or distributors when it comes to sourcing their products.
food and beverage companies in Turkey. Now, that number, as mentioned earlier, exceeds 42,000. This impressive growth rate points towards a greater number of market-entry ways for international food processing equipment producers.
Industry expansion heralds opportunities for food processing equipment manufacturers
Ingredient imports vital for Turkish food & drink production
In 2012, there were just over 40,000
Despite enjoying a well-established food production sector, Turkey is reli-
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ant on imports of ingredients to fuel its manufacturing efforts. Over $5 billion worth of food and beverage items are imported by Turkey each year, with raw food materials making up a considerable chunk of this – in the realm of $3 billion according to the Harvard Atlas of Economic Complexity. Despite half of Turkey’s confectionery manufacturers producing chocolate treats, there is no local production of cocoa. It’s now of one of Turkey’s hottest import products as candy makers
Food additives are also products with huge import potential in Turkey. There are over 250 additive producing companies operating across the country yet just 15% of indemand additives are produced domestically. The remaining 85%, which includes items like calcium carbonate, citric acid, bovine gelatins, aromas and colorings are imported. have to rely solely on internationally sourced cocoa products. Food additives are also products with huge import potential in Turkey. There are over 250 additive producing companies operating across the country, in a sub-sector worth $980 million, yet just 15% of in-demand additives are produced domestically. The remaining 85%, which includes items like calcium carbonate, citric acid, bovine gelatins, aromas and colorings are imported. Despite the political and economic difficulties, including devaluation of the Turkish Lira (TL), packaged food continued to register current value growth (in TL terms) in 2017, as consumers sacrificed purchases of non-food items May 2019 Food & Ingredients TURKEY
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Turkey has a developed food processing industry but only 20 percent of the raw material of additives used in the food processing sector are locally produced (such as calcium carbonate and citric acid). The remaining 80 percent are imported.
rather than food. In 2017, traditional/ artisanal products, particularly bread, still accounted for a big share of the food processing sector. However, artisanal food lost market share to packaged food, mainly because consumers are switching from artisanal bread to packaged bread and from artisanal cheese to packaged cheese. About 20 years ago, packaged bread and cheese were almost non-existent in Turkey and neighborhood bakeries supplied
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almost all the bread, freshly baked and usually still warm. They still continue to do so and these small bakeries are still dominant even in metropolitan areas and represent the importance of bread and bakery products in the culture and strong preference for freshly baked products. They are expected to remain a staple, although consolidations and continued growth of chain bakeries can be expected.
Vitafoods Europe 2019: guiding the industry to a more sustainable future
As environmental awareness reaches new heights and the world’s population continues to rise, the issue of providing sustainable foods which also offer a high nutritional value is set to grow, in both importance and complexity, over the next decade. It is with these considerations in mind that Vitafoods Europe 2019 has developed its agenda, Palexpo, Geneva, 7-9 May 2019 The three-day event will focus on bringing the industry together to discuss key challenges such as sustainable sourcing, and wider trends including free-from, plant-based ingredients, and hemp extracts and CBD. The focus of the event comes as con-
sumer demand means manufacturers are seeking a balance between naturally sourced ingredients and sustainably produced nutraceuticals, through the development of innovative new products, processes and packaging. The need for greater supply chain transparency has also contributed
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to an increased focus on the role of contract manufacturing, presenting an opportunity for these businesses to set the standard for sourcing practices and quality. Chris Lee, Managing Director, Global Health and Nutrition Network, Eu-
rope, at Informa Exhibitions, explained: “The move towards true circularity requires a monumental shift across the entire nutraceutical product lifecycle – from ingredient to shelf – and can only be made possible by collaboration across the entire supply chain. “Our goal with Vitafoods Europe 2019 is to get the industry talking to understand how we can create a sustainable future, as well as to inspire the nutraceutical community with trends, insights and solutions that support market-leading product development and business growth.” This year’s show is expected to attract 22,000 visitors and will play host to over 1,200 leading global suppliers active in ingredients and raw materials; dietary supplements; contract manufacturing and private label; and services and equipment, exhibiting thousands of quality ingredients and products. As a meeting point for the nutraceutical industry, Vitafoods Europe 2019 will offer visitors an opportunity to source innovative, high quality ingredients and finished products conveniently at one location, saving both time and resources, and eliminating logistic difficulties. The event has also added to its portfolio and introduced a range of new features, including a brand-new Sustainability Square, which will showcase the latest consumer and market insights from across the industry, alMay 2019 Food & Ingredients TURKEY
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Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, at Informa Exhibitions: ““Our goal with Vitafoods Europe 2019 is to bring the community together and open the discussion about the challenges and opportunities ahead. This way we hope to encourage collaboration across the entire nutraceutical industry and affect the move towards true circularity.”
sociations of Health Products Manufacturers (EHPM), who will be offering one-to-one consultations as part of a new Regulatory Clinic. While a new Clinical Trials Zone will offer a step-by-step guide to the clinical trial process, a Diversity & Inclusion Roundtable will open the discussion on the importance of establishing diversity in the workforce to create an inclusive environment and the benefits this will bring.
lowing visitors to make informed and future-focused buying decisions. To clear-up any confusion around updated or newly introduced EU and global regulations and allow manufacturers to speed up the process to market, Vitafoods has invited experts from the European Federation of As-
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Additionally, the Vitafoods Education Program will return this year with a new flexible structure, giving delegates the chance to attend specific sessions, individual days or the full three-day agenda. Running throughout the event the program will have 11 summits and over 50 industry and business experts, to discuss and debate breakout trends and the industry’s latest studies. To give visitors the opportunity to network in a more relaxed setting,
supplementary events are also taking place across the three days, including the Community Breakfast, Diversity & Inclusion Roundtable, Nutrition Capital Network’s sixth annual European Investor Meeting, Good Manufacturing Practices (GMP) Training by EAS Consulting Group, NutraIngredients Awards, 5K Run and Yoga Wellness sessions. Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, at Informa Exhibitions, said: “Sustainability is a crucial influencer in the purchasing decision making process for consumers who are becoming more health and environmentally-conscious. This and the need to provide enough food supply for a growing population, has led us to identify the sustainability of the industry as a key concern and opportunity for the nutraceutical industry.
What does nutraceutical mean to you? This year’s show will also be asking visitors and exhibitors to consider ‘what does nutraceutical mean to you?’. In a market where personalisation, digital technologies and alternative foods are on the rise, the definition of nutraceutical is evolving. As the meeting point for the European nutraceutical community, Vitafoods Europe will provide an engaging platform for visitors to discuss and debate the meaning of nutraceuticals – now and in the future.
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Turkish olive oil – a versatile ingredient to fall in love!
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Turkey is the homeland of olive oil. Turkish olive oils are extremely smooth and have a more gentle taste. Once you have tasted a high quality Turkish olive oil, your life will never be the same.
The value and unique characteristics of olives and olive oil have been acknowledged for centuries and are gaining even more prominence today. Cultivation of this noble fruit is concentrated in specific regions of the ily in the world, primarcountries b o r-
dering the shores of the Mediterranean. Turkey is one of those fortunate countries and is one of the few biggest producers of the world. Turkey continues to produce, consume and export more olive oil, while investing in new technologies to improve oil quality and expanding its production infrastructure. Unlike other parts of the Mediterranean basin,Turkey did not suffer as much from the hot and dry summer. However, future climatic concerns mean Turkish producers will need to worry about a hotter and drier climate. Treasured since ancient times for their excellent nutritional quality, olives and olive oil have always been essential component of the diet in many Mediterranean
civilizations, especially those located in Anatolia. As a versatile ingredient, olive oil has been used not only as a flavor enhancer in various dishes, but also as a medicine for healing wounds, as fuel for lamps and as cosmetics for the hair and skin in different cultures. Considered sacred, it has been the symbol of peace and richness connecting three continents in one soul. Although the olive tree is native to the eastern Mediterranean basin, it gradually spread westwards beyond Turkey into Europe thanks to its increased importance as a source of edible oil. Having the longest coastline on the Mediterranean Sea, Turkey has been one of the major producers of olives among Mediterranean countries. Thus, olive oil traditions and dishes have been the pride of Turkish cuisine since the time of the Ottomans. Likewise, table olives
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have been a staple at every Turkish breakfast, generally beside a slice of bread and traditional white cheese. Today,Turkey supplies olives and olive oil of Mediterranean cuisine all over the world.
Healthy food for all ages Olives and olive oil are appreciated not only for their nutritional quality but also for their health benefits. Among edible oils, olive oil is the only one that can be produced by physical methods from a fresh fruit and can be consumed immediately after pressing the olive, like fruit juice. Likewise, a complex process, other than treatment with either dry salt or brine, is not required to produce table olives. Namely, olive oil and table olives are pure, natural, healthy products that require minimal processing. Today, olive oil is increasingly present on the food scene as the healthiest alternative to other edible oils. Olive oil is rich in natural anti-oxidants such as vitamin E, which help to eliminate free radicals from the body. In addition to providing nutrients to the skin, this divine elixir protects and softens the face and body, maintaining a young, healthy and beautiful appearance.
PRODUCTION Olive oils are produced by traditional and modern methods. In Turkey, there are hundreds of various olive oil producers to discover, each with individual qualities that make them even more excellent. Many of ive oils these olare the winners of the world’s most prestigious olive oil competitions. Two Turkish extra virgin olive oils, for instance, recently won silver at New York International Olive Oil Competition. Previously most olive
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oil produced in Turkey was either virgin or lampante. However, as the demand for higher quality olive oil around the world has grown, Turkey has begun to produce more extra virgin and organic olive oil.
Olive Oil Production of Turkey (1000 Tons) SEASON Olive Oil SEASON 2000/01 175 2009/10 2001/02 65 2010/11 2002/03 140 2011/12 2003/04 79 2012/13 2004/05 145 2013/14 2005/06 112 2014/15 2006/07 165 2015/16 2007/08 72 2016/17* 2008/09 130 2017/18**
Olive Oil 147 160 191 195 135 160 150 177 287
Source: International Olive Council- IOC *: Provisional **: Estimate Olives grow best in warm temperatures, and cannot tolerate extreme climatic conditions. The Mediterranean region, owing to its mild climate, contains 98% of the olive harvest and 95% of the olive oil production in the world. Harvesting and processing of olives are carried out between November and March. Around 76% of the olives produced in Turkey are pressed for oil and the rest are reserved for table olives. In Turkey, olive oil production has undergone remarkable developments since the eighties and more and more olive oil plants have either started to produce virgin olive oil or
increased their production capacity. Today, Turkey has large-scale olive oil plants with modern bottling lines. Table olives are also produced in modern plants equipped with advanced technology, which enables them to comply with the standards of hygienic packaging. High quality production of table olives is done in retail packs such as cans, glass jars and/or vacuum packed bags. There are compulsory export standards for table olives and olive oil in Turkey, thus, production in all plants conforms to the standards of the Turkish Standards Institute (TSE), which are also consistent with the international standards.
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Olive oil is classified as “extra virgin”, “virgin”, “refined” and “riviera” (a blend of virgin and refined olive oil that is called “olive oil” in international standards) based on the means of production as well as the physical properties and organoleptic characteristics of the product. Due to the preferences of consumers who are less familiar with the natural taste of olive oil, some are also produced with added flavorings such as garlic, onion, nutmeg, fresh thyme, basil or bay leaves.
cium, iron and vitamin A. There are few countries in the world which have a consumption pattern of olives close to Turkey but according to one’s palate, olives can also be used in the preparation of various dishes. Olives are put in pizzas, salads and cooked dishes as an ingredient and/or eaten as an appetizer usually to accompany a drink.
In international standards, table olives are classified as “green olives”, “olives turning color” and “black olives”. They are commercially produced in the forms of “stoned”, “stuffed” (with pimento, capers, etc.), “halved”, “sliced”, “paste” as well as “whole” olives. It is quite common in Turkey to start the day by having a rich breakfast including this nutritious food, which contains abundant cal-
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EXPORTS Being a net exporter of olive oil, Turkey supplies the variety of olive oil to a wide range of countries including major producer countries that either consume or re-export Turkish olive oil.Turkish olive oil is demanded from every part of the world and there are more than hundred countries that have experienced the excellent taste and fragrance of Turkish olive oil such as the EU, the USA, Saudi Arabia, Japan, South Korea, Philippines, Australia and the Russian Federation. Although organic production still occupies a small proportion of the total area and output of olives, Turkey’s organic olive and olive oil exports are also rising in parallel with the healthier consumption trends in the world. Despite production fluctuations due to the periodicity of the olive tree, exports of table olives have been continuously growing over the last years. In 2017, the export value of table olives of Turkey was US$ 112,5 million. Germany, Iraq, Romania, the USA and Bulgaria are the most important export markets for table olives, representing about 73% of the exports for the last year. Germany maintains first place in Turkish olive exports with 32% of the value exported. May 2019 Food & Ingredients TURKEY
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Chr. Hansen launches Hansen sweet potato™ – the secret behind the market’s best carmine alternative! Developing natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries, Chr. Hansen’s decade-long breeding program results in a new and unique sweet potato that is the raw material confecting vibrant alternatives to carmine and synthetic reds What happens when colors from natural sources are not enough to satisfy discerning consumers? You develop a new source. Chr. Hansen has commercialized a new vegetable variety – the Hansen sweet potato™ Ipomoea batatas – using traditional breeding methods to developing the long-sought after vibrant, natural red alternative to carmine.
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“For the first time, we’ve made a whole new variety of vegetable to compose the natural color our customers are asking for,” says Jakob Dalmose Rasmussen, vice president, Commercial Development at Chr. Hansen Natural Colors. “We call it the Hansen sweet potato™. Over 10 years ago, we discovered a promising pigment in a root vegetable’s tuber, but the plant’s pigment content was on the low side.
We took this plant and embarked on a process of selective breeding using traditional, non-GMO methods. The result is a plant-based, brilliant red that gives our customers a natural alternative to carmine and synthetic colors,” adds Dalmose Rasmussen.
It all starts with the right raw material Chr. Hansen has a team of experienced experts to develop new and refined raw materials using selective breeding. To do it they collaborate with colleagues, growers and scientists around the world. “It all starts with the right raw material. Our plant scientists spent years cultivating and selecting generation after generation of seedlings. We partnered with growers to learn the best ways to plant, nurture and harvest the Hansen sweet potato™. And we perfected methods of handling, transportation and extraction. The result is the Hansen sweet potato™ with its unique combination of high yield, brilliant color and high per-plant pigment load,” explains Luc Ganivet, vice president, Innovation and Application at Chr. Hansen Natural Colors.
A bright red carmine alternative The Hansen sweet potato™ is the basis for Chr. Hansen’s recently launched
FruitMax® line of bright-red solutions that solve some of the biggest challenges of previously available natural red colors. “Strawberry red is a popular shade for food products – from cakes to confectionary to milkshakes. But until now it has been nearly impossible to make a fire-engine red color with no risk of off-taste without using carmine. And as consumers move towards vegetarian and vegan food choices, the need for a carmine alternative has become
more pressing. Our new FruitMax® red juice concentrates are 100% plant based and provide a new solution to our customers looking to respond to this consumer trend,” concludes Dalmose Rasmussen. Chr. Hansen’s new FruitMax™ Orange and recently launched FruitMax® reds are based on Hansen sweet potato™ blends, are minimally processed and meet the EU requirements for Coloring Foodstuffs.
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FI Global brings them all
Food ingredients Global is the unrivalled world leader in providing food and beverage professionals with the personalized business solutions they need to grow and nurture their business. FI Global is the right venue to expand your business in the quickest and most effective way possible, in specific markets or on a global scale. Whether you want to meet face-to-face with high quality suppliers or buyers, promote your latest product to thousands of leading industry professionals, or learn about the latest local and global innovations and trends, look no further than Fi Global.
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FI Europe & Ni (Food Ingredients Europe & Natural ingredients) event unites industry leaders from around the world! Launched in 1986, Food ingredients Europe and Natural ingredients (Fi Europe & Ni) is the global meeting place for all stakeholders in the food ingredients industry. Over 500,000 people have attended Fi Europe & Ni shows over the years, with billions of Euros worth of business generated as
a result. Fi Europe & Ni takes place biennially in Paris, a major European city, uniting the world’s leading food and beverage suppliers, research & development, production and marketing specialists to showcase the most diverse range of new and innovative ingredients and services. Fi Europe & Ni offers your business a proven route to market with a truly global audience. At the world’s leading food and beverage platform, take advantage of your unique opportunity to meet new and existing clients faceto-face and differentiate your company in the highly competitive food ingredients industry. Fi Europe & Ni is the world’s leading food and beverage ingredients platform. Fi Europe & Ni brings together the world’s leading food and beverage suppliers and specialists in research and development, production and marketing to showcase the most diverse range of new and innovative ingredients and services. Food Ingredients Europe is the one food ingredient industry event with the high amount of industry experts visiting. Every edition, Fi Europe & Ni offers priceless industry knowledge across May 2019 Food & Ingredients TURKEY
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a wide range of conference presentations, exhibitor seminars, new product zone displays, expert innovation tours and much more... Here you can explore a wide range of innovations with the product showcases, guided tours, and specialized pavilions.
3 days of thought leadership Fi Europe conferences offer an excellent opportunity to find out what leading food and beverage industry experts are thinking and what they’re working on. The event is presenting two conferences at Fi Europe 2019, covering three full days of knowledge sharing and networking opportunities:The Future of Nutrition Summit and The Fi Conference.
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Russia to double tomato imports from Turkey Russia’s Agriculture Ministry is planning to double the quota on tomato imports from Turkey to 100,000 tons a year, the Interfax news agency reported, citing a draft decree. Russia, which is Turkey’s largest market for tomatoes, halted imports due to a crisis that began after Turkey downed a Russian fighter jet for violating its airspace in November 2015. In January 2016, Russia banned imports of Turkish fruits and vegetables, including tomatoes, oranges, apples, apricots, cabbage, broccoli, mandarins, pears, peaches, cucumbers, plums, strawberries, onions and cloves. It also banned the imports of poultry and re-
lated products. However, Russia relaxed the trade sanctions on Turkey during the summer of 2017. It lifted a ban on vegetable imports from Turkey in November 2017 after a rapprochement between the two countries and Russia agreed to import up to 50,000 tons of Turkish tomatoes annually.
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Chinese investment potential continues to focus on agribusiness sector in Turkey China is keen to import fruits and vegetables from Turkey. Cherry imports from Turkey and the Shanghai Food port can be entry points for Turkish cherries to the Chinese market.
As one of the first and largest direct investors, China’s interest in Turkey is increasing while the potential for cooperation grows. A delegation of Turkish business people led by the International Cooperation Platform (UİP) held meetings in Shanghai. The organization recently established an office in Shanghai and solidified the investment bridge between Turkey and China. Moreover, Turkish and Chinese investors who plan to carry out investments in Turkey and China came together at a meeting in Istanbul organized by the UİP. Executives from SHMY HealthDigit and Shanghai Le Wei
Info-Tech and China’s Agricultural Education Development Center Director Zhimin Yan participated in the meeting. The organizations reportedly expressed the will to evaluate investment opportunities in mining, agriculture, health and fishing sectors. The executives of SHMY HealthDigit and Shanghai Le Wei Info-Tech told that they are interested in cooperating with Turkish investors in the electric bus, health, greenhouse cultivation and solar power areas and they are keen to import
74 Food & Ingredients TURKEY May 2019
fruits and vegetables from Turkey.They said that cherry imports from Turkey and the Shanghai Food port can be entry points for Turkish cherries to the Chinese market. “We want to position Turkey as a hub and sell Chinese products to European, Near Eastern and Middle Eastern markets. The Belt and Road project that was launched by Chinese President Xi Jinping in 2013 has enabled access to reach Chinese investors and gave a boost to Chinese investments in Turkey. UİP Chairman Cengiz Özgencil emphasized that Turkey is an attractive country for foreign investors and noted that UİP works to bring together Turkish and Chinese investors and expand their ties. The bilateral trade between Turkey and China was recorded at $28 billion in 2017 and Turkey’s imports from the country totaled to nearly $26 billion. Chinese firms that have been operating in Turkey’s logistics, electronics, energy, tourism, finance and real estate sectors are expanding their businesses in the country. With the entry of Bank of China and Industrial Commercial Bank of China (ICBC), the flow of Chinese companies into Turkey has accelerated and also expanded into the e-commerce sector in the recent period. The number of Chinese firms operating in Turkey had neared 1,000 by April, according to data from the Economy Ministry.