TAKE A DEEP BREAT
TH WITH V-GUARD
Protect yourself against viruses. V-Guard mattress ticking is aimed to neutralize the viruses. The viruses are inactivated with the help of high-activity antiviral particles with special formulation. It has been tested and approved in accordance with the test method ISO 18184 by independent laboratories. Therefore, it is possible to obtain a quality mattress ticking that allows a much more hygienic and healthy sleep.
NEWS
10 HTE
Time to be optimistic The global economy is expected to shrink by 3.0% during 2020 in a stunning coronavirus-driven collapse of activity that will mark the steepest downturn since the Great Depression of the 1930s, the International Monetary Fund has recently said. On the same day, the World Trade Organization forecast a plunge of global trade in goods this year due to the COVID-19 pandemic before a likely rebound in 2021. The WTO gave a wide range for the decline this year, of between 13% and 32%, saying there remained uncertainty about the economic impact of the unprecedented health crisis. The Geneva-based body said that for 2021 it was forecasting a rebound of between 21% and 24%, with the outcome depending largely on the duration of the outbreak and the effectiveness of policy responses. The above are the forecasts of internationally respected and acknowledged institutions but the business world are more optimistic. Some business people say they have been sharpened more. A lady CEO describes the economic situation as a pressed spring. “It has been a spring under tension. It will jump up when it is released.” I believe the same. I hope those days come as early as possible. Almost all fairs scheduled for the period between end-March and August have been rescheduled. They are accumulating energy. September will recognize no limits. Following months until the year-end will be busiest than ever. Let’s all keep our optimism and start promoting our products, services and brands to be ready for the time when the horizons will be clearer and the doors will be opened. Stay healthy, happy and optimistic.
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Managing Editor (Responsible)
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Editor
Büşra ICIN
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com) Dr. Rolf ARORA
Correspondents
Domestic Advertising Manager
Elke ARORA Adem SACIN (adem.sacin@img.com.tr) +90 505 577 36 42 Omer Faruk GORUN (omer.gorun@img.com.tr)
International Sales Manager
Ayca SarIoglu (ayca.sarioglu@img.com.tr) Tel: +90 212 604 5100
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Tayfun AYDIN (tayfun.aydin@img.com.tr)
Art Director
Tolga Cakmaklı (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Yusuf DEMIRKAZIK (yusuf.demirkazik@img.com.tr )
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June 2020
PROFILE
14 HTE
Special pillows for pleasant sleep by Armis Bed
Armis, which manufactures beds, bases, headboards, armchairs, bedside tables, poufs and extra beds in its state of the art machine park, also manufactures pillows, duvets and mattress protectors in its product portfolio. Armis Bed offers pillow alternatives with different functions for comfortable sleep.
In Armis Bed, which produces for a healthy and comfortable sleep; Armis Aloe Vera Pillow produced with aloe vera extract fabric; Armis Smart Pillow, which is one side with a soft microplush and the other surface with a microfiber fabric; Woolmark wool filled, natural, biodegradable and hypoallergenic Armis WoolTouch Pillow; Armis Italian Pillow with quilted surface and Armis Visco Pillow with special anatomical form supporting the head and neck region. June 2020
PROFILE
20 HTE
MADAME COCO brings the sparkle and colors of nature with its piques MADAME COCO brings refreshment to your bedroom with piques and stylizes your decoration with its original patterns. With its simple lines, the timeless lace or border detail MADAME COCO piques that you want to be in your bed every season change the air of your bedroom.
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Pique suits, which can be used in all seasons and are indispensable for cool summer evenings, add an aesthetic appearance to your bedroom while adding joy to your sleep. Pique sets, which are often used as seasonal covers, offer a stylish alternative as bed covers thanks to their designs. MADAME COCO piques, which stand out with their elegant, simple and flashy models, change the style of your bedroom, and easily adapt to the decoration of your home with many different color and model options.
Piques complement to quality sleep MADAME COCO piques, decorated with lace or border ribbons, which are the symbol of elegance, blend easily in any concept. Thanks to their cotton and thin structure, the sweat-free piques help you sleep quality and comfortable. While MADAME COCO piques color your bedrooms, they do not fade due to their 100% cotton texture and offer many years of use without pulling. You can find single, double or king size piques at MADAME COCO, where products of different sizes and colors are available for lovers of sports or classic style.
PROFILE
24 HTE
“Customer demands shape our production map” K›smet Tekstil, which has been taking firm steps in the curtain sector in Istanbul since 1994, presents its products to the world with its wide export network by prioritizing customer satisfaction. Mehmet Emin Erdoğdu, Board Member of Kısmet Tekstil, who developed expertise in the curtain group, said, “Our most valuable policy is customer satisfaction. Based on customer demands, we draw a production map suitable for our target audience. Our most important item in the production process after customer demands is R&D. We continue to renew ourselves constantly by following the developments in the world with our fast service network without sacrificing our quality.” Kısmet Tekstil, which produces 1,250,000 meters in the Brode Group, 950,000 meters in the Arma Weaving Group and 1,500,000 meters in the Rachel Knitting Group with its modern machine park; exports to 40 countries, especially to Russia, Germany, USA, France, June 2020
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Italy, England, Belgium, China and Iran. Erdoğdu said, “We continue with a steady growth in exports every year. In this way, we will continue to be one of the leading companies in the sector by keeping customer satisfaction at the highest level.” Emphasizing that the fairs have an important place in the home textile sector as in every industry, Erdoğdu added, “We regularly participate in CNR EVTEKS at home, Germany Heimtextil, Kazakhstan Homedeco and Moscow Heimtextil fairs abroad.”
EVENTS
28 HTE
COVID-19 to boost demand for Turkish products globally The demand for Turkish goods will continue to grow globally, day after day during the pandemic, Murat Özyegin, the head of Turkish conglomerate Fiba Holding, said. European countries will turn to closer-distance alternatives and reliable countries such as Turkey, said Özyeğin, also the chairman of the Foreign Economic Relations Board’s (DEİK) Turkey-Netherlands Business Council. “As in many countries of the world, as a result of this (pandemic) process, the trend of diversifying supplier countries will also rise in the Netherlands,” he noted. After the COVID-19 pandemic, which first appeared in China last December, several sectors were affected by measures to stem the spread of the virus. Several manufacturing firms in the developed countries faced supply shortages due to the closed factories in China. “The pandemic showed that the dependence on one country, China, within the global supply chain poses severe risks,” Özyeğin stressed. He reminded that Turkey and the Netherlands’ bilateral trade volume has been expanding ev-
ery year. In the first four months of 2020, Turkey’s exports to the country amounted to $1.7 billion while imports from the Netherlands totaled $1.2 billion. Last year, the bilateral trade was around $9 billion – $5.8 billion exports and $3.2 billion imports, official figures showed. The Netherlands is one of the largest investor countries in Turkey, with 16% or $25.5 billion of the total $160.6 billion foreign direct investments in the last 18 years. Turkey’s foreign investments in the Netherlands totaled $13.8 billion over the same period. Among the largest 20 world economies, in terms of gross domestic product (GDP), the Netherlands is 17th and Turkey is 18th, Özyeğin recalled. Increasing cooperation with the Netherlands will be beneficial for both the countries, he noted.
June 2020
EVENTS
32 HTE
KPMG Trade: “The UK market now on thin ice” Turkey’s second largest foreign trade market, the UK, took a second blow due to covid-19. While sectors such as automotive and textile are trying to predict the effect of Brexit on exports, the country is now navigating through uncertainty led by covid-19. Murat Palaoglu, Head of KPMG Turkey’s Customs and Foreign Trade Services, noted, “Coronavirus outbreak taking place during Brexit, has made the UK market more fragile for our exporters.” Trade relations between Turkey and the UK are facing a new round of uncertainty. KPMG Turkey’s Head of Customs and Foreign Trade Services Murat Palaoğlu, evaluated the impact of covid-19 on the notable volume of trade between Turkey and the UK. Noting that the UK is among Turkey’s foremost trading partners, Palaoğlu commented, “The UK is one of the countries with the most foreign investors in Turkey. The UK is also among the countries to which we aim to increase our exports strategically in the 2020-2021 period.” Trade volume between the UK and Turkey stood at 18.6 billion dollars in 2018 and 16.3 billion dollars in 2019. In the January-March period of 2020, Turkey’s exports to the UK were 2 billion 525 million dollars. Textile and ready-to-wear products, electrical and non-electrical machines, motor vehicles and components, iron and steel products stand out among the exported goods. Looking
at our imports, we purchase electrical and non-electrical machines, gold, iron and steel products as well as medication from the UK. Pointing to the decrease in the import and export figures of the UK in January and February of 2020 due to covid-19, Palaoğlu said, “In this period, we see a sharper decline in the imports of the UK with respect to its exports. This situation adversely affects expectations regarding our exports. Sectors such as automotive and textile hit by covid-19, are our main export items to the UK. For our exporters, who are still trying to anticipate the impact of Brexit, the UK market is now on an even more fragile ground due to covid-19.”
Brexit lags behind Reminding the UK government’s insistence on sticking to the timeline for Brexit, Palaoğlu said: The UK is still in a transition period until December 31, until when it will continue be treated as an EU member. The country thinks that
June 2020
EVENTS
34 HTE
it would be reasonable to extend the EU transition process for 1 or 2 more years under the current circumstances. Both parties do their best to speed up the process, but time is passing by. During this process, Brussels asks if they need another major change at the end of the year while tackling the effects of coronavirus. EU leaders are in the opinion that if there is a demand for postponement, this should come from London. It seems that covid-19 still has not changed the official positions of the parties. However, it is possible to say that the Brexit process is operationally interrupted and lags behind covid-19 as a strategic priority. The time will show whether there will be a delay or not. Noting that the UK has been affected by the global covid-19 outbreak above average, Murat Palaoğlu commented, “Although it is difficult to predict in which direction and how much this impact will affect the position of the UK in the global economy and politics in the future, it seems certain that there will be a serious shift. The two main factors that distinguish the UK from other countries for us are that it also has a Brexit agenda during this uncertainty and is one of the most important export markets for us. Therefore, it’s crucial to closely monitor the developments in the UK, an important export market for Turkey.”
Another recent development on Brexit is the tariff rates, which will be implemented after Brexit, announced by the UK government on June 19. These rates are stated to take effect as of January 1, 2021. The tariffs announced in case of a “no-deal Brexit”, lack of an agreement following negotiations with the European Union, will also be applicable to imports from the European Union. Looking at the statement, we see that the current tariffs have been either reduced or reset. Another notable point is that in the current situation, 47% of the trade in the UK is tax-free, while this rate will increase it to 60% within the framework of the announced plan. When we examine the tariffs announced by the UK government on a sector basis, the 10% customs duties determined for the automotive industry and 12% for textile and ready-to-wear products stand out. Since these two sectors has the biggest share in Turkey’s exports to the UK, it is crucial to monitor the developments closely. Apart from these, we see that the tax rates to be applied to products such as dishwashers and freezers have been reset, but to protect the domestic producer, customs duties have been maintained for agricultural products and certain meat and dairy products. Looking at all these developments, it is safe to say that the free trade agreement negotiated between the UK and Turkey has grown in importance.
June 2020
PROFILE
38 HTE
Chinese Home Textile Company Sunwin boosts value with Centric Software PLM Chinese home textiles company empowers teams to make more profitable products using Centric PLMâ„¢ June 2020
SEE YOU AT HEIM TEXTIL 2020 Ozgul Packing, entered to packaging sector in 1999 which takes an important place in Turkish and world economy; today it has carried production facilities to 4.000 m2 indoor area from 140 m2 indoor area which was founded for PVC bags producing. Beside wire frame, piping and biding bags
it has expanded markets which was provided facilities to high frequency packaging and offset box packing as well. Ozgul Packing is a leading company in packaging sector with experienced staffs, machine parks in the line with changing IT, R & D efforts and product design.
Adil Mh. Vahdet Cd. Yamanlar Sk. No:9A/1 Sultanbeyli - Istanbul - TURKEY Phone: +90 216 592 62 44 Fax: +90 216 592 95 75 Mail: info@ozgulambalaj.com
PROFILE
40 HTE
CAMPBELL, Calif. (PRWEB) - Shanghai Sunwin Industry Group Co., Ltd. (Sunwin), the Chinese ‘King of Throws and Blankets,’ has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals. Founded in 2002, Sunwin provides integrated services including original design, marketing strategy and supply chain management of home textile goods for middle- and high-end retailers across the world, including Nordstrom, Macy’s, Pottery Barn, John Lewis and Dillard’s. Sunwin has a fully-integrated supply chain management system that stretches from fabric selection to manufacturing to shipment. The company decided to invest in PLM to give designers and R&D personnel the visibility and collaborative tools they need to create more value-added and innovative products. “Sunwin advocates the principle of integrated value chain management to be responsible to customers, suppliers and consumers,” says Mr. Wang Yaomin, Chairman of Sunwin. “The design and research teams need a greater ability to predict and compose value, based on in-depth insights into product data using PLM digital solutions.” Sunwin identified four key objectives for the PLM project: collaborating more effectively, establishing a research knowledge base, making better decisions and improving efficiency. Following consultations with Centric, Sunwin selected Centric Home PLM. Despite the challenges of Covid-19, Sunwin is forging ahead with implementation. Wang says, “Companies with long-term strategic plans will not cease to move forward because of short-term difficulties. Competitiveness must come from the product itself, and Centric PLM can help us to strengthen the power of our products.” “By making full use of Centric’s rich resources, including its expert consultant team and industry-leading innovative technology platform, we can focus on improving our team’s efficiency and digital capabilities to lay a solid foundation for Sunwin’s future development,” he concludes. “We are delighted that Sunwin has selected Centric PLM and looking forward to working with them,” says Chris Groves, President and CEO of Centric Software. “Sunwin is at the forefront of digital transformation in China’s textile industry, and this project will be an industry benchmark.”
June 2020
PROFILE
42 HTE
Inspired by different themes, Issimo Home 2020 Collection was offered to the admiration of its customers
Timeless naturalism from aztech geometry to, aestehetics of weaving ... simple aesthetics of dyed colors, remembering fresh forest mornings. stripes of weaving , simplicity of lines is a road to nature. Raphia series, realized by natural touches, teeling us new atmospheres, are coloured of sky blue & acaccia beige. Pure white & linen white are meeting in product “ Gliaciere” inspired by ice lakes, fresh touch to you rooms. Endless geometrical patterns by aztechs inspiration of “maia” throws. the combination of terra cotto brown & dust gray with dyed colurs. endless naturalism of endless production for earth...
Masculin choices, looking for chicness... Patterns inpired by 40’s, looking for beauty of simplicity... Magic of cinnamon and bronze tones, mixed in to white. Degrades , passages are in a cosy way to design. Warm beige of “Otto”, are inspired by crystal cream tones. Eras mens fashion favourite horizontal patterns as “ Verev” is memorial touch. “Gabore” seen as a silk throw, cool as a mens choice... New mood of chicness, who likes brillant touches in city rooms. June 2020
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Blue, forming in to geometrical mood with all variants. Shadows are getting deeper, by degrades. Our souls getting fresh by, freshess of aqua effects. “the pruva” we designed in approach off basic chic. For whom like to wake up as sailing concept. “Todor” in inspiration of sand & sea dance, feeling us, as walking endless beaches of ocean. We never like to leave…
PROFILE
46 HTE
Feel the touch of nature in bedrooms with YataĹ&#x; Bedding Yatas Bedding, which makes a difference with its collection of home textiles with its rich pattern and colour options, brings nature’s finest colours and patterns to the bedrooms with the Pink Soul and Lavender Frost series. Pink Soul that makes you feel the sweet touch of pink which is one of the most beautiful colours of spring and Lavender Frost Series which is inspired by the peaceful smell of lavender, appeal to anyone who wants to make their houses beautiful. June 2020
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YataĹ&#x; Bedding, which is outstanding with its original designs, rich patterns and colour options in the home textile collections, brings nature’s soothing touch to the bedrooms with the Pink Soul and Lavender Frost Series. Both series feature many products which match each other from the duvet cover sets to bedspreads which stand out for their elegance, classiness and quality. Pink Soul Series, is composed based on the meeting of pink colour with the nature. The beauty of floral patterns in the series adds elegance to the design. All the products in the Pink Soul Series, which add a distinguished atmosphere to the bedrooms, invite comfort and serenity. The series includes Gloria Satin Duvet Cover Set, NoraGreen Duvet Cover Set, Yasmin Duvet Cover Set, NadiaBeige Shepherd Stitched Bedspread, Lava-Beige Shepherd Stitched Towel, Lavandin Pink Throw and Lovel Velvet Decorative Pillow. And Lavender Frost Series which is inspired by the soothing smell of lavender, urges you to relieve the tiredness of the day blending the most beautiful shades of white, lavender, beige and green, the series reveals the elegance that simplicity adds to the design. This series includes Liya Percal Duvet Cover Set, Genma Embroidered Duvet Cover Set, Lenka Duvet Cover Set, Nadia-Purple Shepherd Stitched Bedspread, Lava-Purple Stitched Towel, Lavandin Purple Throw and Printed Decorative Pillow.
How we will live in future: Heimtextil Trend Council sets down guiding principles for 2021/22
TRENDS
50 HTE
Never has looking into the future been of as much interest as it is at present. The corona crisis is changing our future with huge societal and economic consequences. Markets are changing drastically and our coexistence is also undergoing fundamental changes. The Heimtextil Trend Council recently had an online meeting to forecast how the crisis is influencing interior design, which innovations will enrich our lives in future and which trend themes we will focus on over the next year. June 2020
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Every year, the Heimtextil Trend Council’s meeting in the spring marks the launch of preparations for next January’s trade fair. At the same time, the trend researchers give an initial glimpse into where the interior design journey will take us next season. This year – right in the middle of the peak phase of the global corona pandemic – the meeting took place in special circumstances. In a series of video conferences at the end of March and intensive rounds of bilateral exchanges in the weeks that followed, the trend researchers and those responsible for the trade fair laid the foundations for the global trend analysis.
Trends with a Scandinavian touch Once again, the Trend Council comprised the three internationally renowned agencies SPOTT Trends & Business (Denmark), FranklinTill (United Kingdom) and Stijlinstituut Amsterdam (Netherlands). For the first time, Anja Bisgaard
Gaede and her team from SPOTT Trends & Business are in charge of the project, thereby lending the Heimtextil Trends a Scandinavian touch. In addition to the conception of the Trend Space, the Danes’ range of responsibilities include the compilation of the Heimtextil Trend Book, which is used as a work tool by textile producers, interior designers and decorators in creating their new collections and furnishing concepts.
Effects on interior design ‘Across all sectors, the current situation means that retailers and industry are facing what are probably the greatest challenges our society has had to overcome in peacetime. The situation is emotional and has far-reaching implications for our way of furnishing and living’, explains Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘In its function as a global trend ba-
TRENDS
52 HTE
rometer, Heimtextil is charged with and always strives to recognize, name and outline what is likely to happen in the future at an early stage. Even in these turbulent times, our trend researchers do not have a much sought-after crystal ball. Instead, they observe the global markets and use the methods and tools of trend and future research’.
New: Digital Innovation Lab During the video conferencing session, the trend researcher identified four design and color trends that will be showcased in the Trend Space in hall 3.0 at the upcoming Heimtextil using exhibitors’ products. Visitors to the space will experience an exciting première in the form of the new Digital Innovation Lab. It highlights the possibilities and additional market opportunities of a complete digital textile value chain, from the design to the purely virtual product used by the end consumer. Furthermore, the ‘Future Materials Library’, launched at last year’s Heimtextil, will be continued in the coming season and once again curated by FranklinTill. The library showcases a range of selected, innovative materials with a sustainable basis and thus demonstrates their specific potential for applications in the field of interior design. Recent examples include a veneer made from the bracts of Mexican corn and a vegan wool alternative made from cellulose fibers sourced from pineapple leaves, as well as many other material samples. The trend researchers also agreed with the trade fair organizers to continue the Material Manifesto and to use resource-saving materials in the planning of the Trend Space. June 2020
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Recognized instrument for the industry The Heimtextil Trends, which Messe Frankfurt has been announcing annually for more than 30 years, are regarded as a trendsetting instrument for the global textile furnishing sector and the Heimtextil flagship project. The overall concept includes a large service package for manufacturers, users and dealers: Messe Frankfurt first invites the sector to prepare early for the upcoming season at a preview presentation in late summer. The designers responsible present the new Heimtextil Trend Book as part of this event, including current color combinations and in-depth information on the individual design trends. Exhibitors at Heimtextil will receive this publication ahead of the trade fair as a valuable orientation aid for product design and collection building. During the trade fair, the Heimtextil Trend Space in hall 3.0 presents a unique opportunity to gain an overview of the state-of-the-art in the textiles interior design of tomorrow. The trend information and inspirations on display here are unparalleled worldwide in their depth and scope. The next Heimtextil will take place from 12-15 January 2021.
54 HTE
TRENDS
Heimtextil Trend Council 21/22 The following design studios are members of the Trend Council and they work together to define the trend themes for the upcoming Heimtextil:
SPOTT Trends & Business, Denmark This year, the agency SPOTT Trends & Business is responsible for the content and implementation of the Trend Book and the exhibition. It advises lifestyle brands on questions relating to consumer insight, trend and color forecasting. The founder Anja Bisgaard Gaede has a business-oriented approach that focuses on the development of the brand. She also combines her Scandinavian design perspectives with trend research, neuroscience and her extensive commercial experience. In addition, Anja Bisgaard Gaede is known beyond the fashion and textile industry for her lectures and as an author of reference books. www.spottrends.dk
FranklinTill, United Kingdom The London design studio FranklinTill brings together trend researchers, designers and stylists as well as a broad-ranging international network of creatives and visionaries. The varied projects of the multidisciplinary agency include trend reports, color forecasts, design realizations and brand developments as well as curating at trade fairs and exhibitions. The two agency founders Kate Franklin and Caroline Till have taken on a pioneering role in the integration of sustainability into design concepts. www.franklintill.com
Stijlinstituut Amsterdam, Netherlands Anne Marie Commandeur is the founder and face of this internationally renowned agency. She leads a team of designers who are involved in the fields of textile innovations, forecasts, color trends and strategic design concepts. Her Stijlinstituut Amsterdam today functions as a versatile and dynamic force in the industry and keeps fashion firms and fashion-related companies informed about the most important developments. On the Heimtextil Trend HeimtCouncil, Anne Marie Commandeur works together with freelance designer Grietje Schepers. www.stijlinstituut.nl
Caroline Till
Kate Franklin
Anne Marie Commandeur
June 2020
PROFILE
58 HTE
Boyteks produced antiviral fabric against viruses A lot of products such as masks, protective clothing, gowns, gloves and mattresses against viruses with its antiviral fabric developed by Boyteks, which always stands out with its innovative works. More than 100 kinds of bedding fabrics with different innovative features are produced at Boyteks AŞ, a textile company operating in Kayseri Organized Industrial Zone, within the body of Erciyes Anadolu Holding, managed by the Savings Deposit Insurance Fund (SDIF). While bedding fabrics are exported to all over the world, an antiviral feature fabric has been developed, which is stated to be effective against viruses in order to contribute to the new type of coronavirus (Kovid-19) epidemic process.
Boyteks AŞ General Manager Mehmet Yıldız stated in his statement to AA correspondent that they exported to 105 countries from Kayseri last year and had a sectoral share of approximately 10 percent in the global market. Yıldız, who said, “1 in every 10 beds in the world is produced with our fabrics,” explained that they met the fabric needs of largest global mattress manufacturers from the USA to Chile, from Japan to China. Yıldız emphasized that they have invested heavily in technology and R&D studies and said: “When the
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epidemic started in China, we were brainstorming with our R&D teams to answer ‘how we can use our innovative experience, how we can contribute to this process.” We worked on the fabrics with our know-how and R&D experience about ‘how to neutralize the virus.’ The antiviral fabrics we have developed as a result of our studies will have a wide range of uses. “
“The protein and fat layers of the viruses on the fabric deteriorate” Boyteks R&D Manager Özkan Yıldızhan reminded that they have had significant production on hygiene textile in recent years and that they had done an important study on “Zika virus” in 2017. Stating that they had prepared and succeeded in a fabric project to eliminate this virus that had appeared in South America, Yıldızhan also said, “We used particles with high antiviral properties on the textile surface. We applied these particles to our fabrics with a special polymer technology and special processes we formed a hygienic surface. “
“We got the test reports from Germany” Yıldızhan gave the following information about the antiviral fabric they developed: “The protein and oil layers of the
viruses that come on the antiviral fabric we have developed are deteriorating. The virus automatically becomes inactive. Thus, a more hygienic textile surface is formed. One of the most important points after producing the fabric is the test process. There are a number of test methods according to international textile standards, this particular one is an international standard called ISO 18184. It is a method of testing antiviral textile materials. We received the test reports from Germany. Later, it was reported by Erciyes University that the product development studies, test methods and test results were realized in accordance with the standards. “
Patent application Stating that they have completed the process in this way, Yıldızhan said, “At this point, we have made our patent application about the production with antiviral textile fabric to the Turkish Patent and Trademark Institution about 1 month ago. It is now registered.” Yildizhan added that they would be aiming to deliver this product to their customers quickly within a planning, which they consider as a project in the framework of social responsibility.
PROFILE
62 HTE
Sleep and entertainment needs of babies and children at Done By Deer Done by Deer combines its innovative Scandinavian design with safety and brave usage of colors. June 2020
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Combining minimal Scandinavian style with useful products, Done by Deer has a wide range of products with nursery furniture, storage and storage solutions, activity areas, bedding sets, blankets, muslins and much more. Done by Deer, which places the developmental stages of babies and children at the top of its production understanding, designs products in order to facilitate indoor and outdoor living for the children and their families. Done by Deer, which is 100% user-friendly and has been subjected to detailed tests to comply with strict European safety standards, aims to reveal the imaginary worlds of children in each product without compromising its production philosophy.
PROFILE
64 HTE
Detail in every stitch of the home textile industry by Toplu Tekstil Toplu Tekstil is a reliable partner specialized in design, production and supply since 1978.
Established in Ikitelli, Istanbul in 1978 and operating in the industry of narrow woven, Toplu Tekstil is now active mainly in narrow weaving, embroidery, and fabric. We talked to Orhan YÄąldÄązcan, General Manager of Toplu Tekstil, which is realizing manufacturing of many inevitable materials for a lot of sectors.
Can you inform us about the products range of Toplu Tekstil? Which industries are you addressing to? Starting manufacturing furnishing fabrics in 1978 we com-
bined the key products of many sectors with quality and offered these to industries in 1995. We have been manufacturing products mainly appealing to shoe rubber, clothing auxiliary items, curtain reinforcement-tapes, and home textile products addressing to narrow woven sector. As a sub-industry company in the clothing sector, we have been serving to the clothing industry. Narrow weaving is covering a wide portfolio. It covers every product group in narrow weaving from shoelace to clothing supply industry products, auto safe belts, military bandoleers, etc. We specially develop narrow woven group products. We differ from other competitors with our product variety. We are the leader in
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the sector in quality and variety. We have around 700 different products only in curtain headings. This is something you can never find at another company in Turkey. I can say that the market follows us in product variety.
What would you say about your export activities? Where does Toplu Tekstil export its products? When we look at our product breakdown we can say that our export volume and domestic sales are half and half. We mainly ship our products notably to the zones of Russian Federation and Europe and the Balkans. We have the target of dominating in European zone among our objectives. We are continuing our works to this end.
What are the future targets of your firm? We are acting as private tailor by developing and offering tailor-made products for our customers. Besides, we are on our way to success through the works of our R&D team by developing our high quality product variety further. Our goal is to maintain our current position without compromising on quality. Growing is not a problem. Our priority is to keep our quality and to treat our customer one-to-one.
Orhan Yildizhan, Chairman of Toplu Tekstil
PROFILE
68 HTE
Cotton Box reflects the warm and active atmosphere of the summer Peaceful wave sounds, sails, chirping seagulls... Making a difference with its innovative and quality designs, Cotton Box brings the touches of the new season to the bedrooms. With its Marin series, which is included in the 2020 Spring & Summer Collection, the brand that makes the summer soul feel at the deepest, helps to start the day fresh. Cotton Box offers comfortable sleep with its special designs for all seasons. The designs, which include figures such as seashells and starfish, which represent text, add spaciousness to the bedrooms. Duvet cover sets bring the energy of summer into bedrooms, making sleep more enjoyable. Combining blue, white and pink colors with beautiful patterns, Lara Pink and Yacht Blue designs bring warm and romantic winds to homes in summer.
Sleeps with wellness Cotton Box, which gains the trust of consumers with the use of natural raw materials, protects the health of its users with its quality and natural content designs. The brand, which produces at European standards in all printing and dyeing stages, balances body temperature thanks to its breathable cotton-like surface with high air permeability. Thus, Cotton Box, which prevents the occurrence of allergies by preventing sweating during sleep, offers comfortable sleep in hot summer evenings.
Cotton Box offers secure shopping with its online service Cotton Box, the innovative and original brand of home textile, offers safe shopping from home without going outside. The brand, which provides service with its wide product groups such as bed linen, bedspreads, pique, blanket and bathroom textile, meets the needs of consumers in the most reliable and high quality way. In this process, Cotton Box, which offers its most elegant products for sale at the most attractive prices, continues to gain users’ appreciation. June 2020
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PROFILE
72 HTE
Denizli Kaya Textile: “We will rise more strongly to a new world with the light of unity and togetherness” Denizli Kaya Textile, one of the respectful companies operating in textile industry in Denizli, continues its works with high measures taken during the pandemic process. Taking all measures from A to Z in its 24,000 m2 working area, the company meets domestic and international demands with its full capacity production lines. Nejdet Akçakaya, official of Denizli Kaya Textile, furnished us with information about the company’s production status during the pandemic process and future plans.
What was the biggest challenge you faced in your work life these days when the virus changed the flow of life? We export textile products and, in the process, we fight against coronavirus. Most of our orders have been delayed. We have customers who cancel their orders in the current process. There is an economic recession in the markets we always work, and hence a decrease in export figures has naturally happened. We are experiencing a decrease in short and medium term income flow. We have a hard time for making short and medium term plans. June 2020
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It was a challenging process for all of us to try to adapt to the changes occurring in our lives due to the virus, to determine our position in the face of the changes occurring in our working environment, and to learn how to live with the virus. The most challenging issue in this process was the state of uneasiness and stress arising from the ambiguity of who has the virus in the work environment or outside. Another challenge was the concern like “Have I been exposed to the virus outside? Do I bring the virus to everyone at home?�
Have you been able to reorganize your business in terms of production, logistics and distribution? One of the first measures we have taken in terms of production was to reduce our capacity. Accordingly, our employees with chronic diseases were allowed. Even though the capacity reduction caused trouble us a bit in terms of meeting the demand, we adapted our production plan in line with this.
PROFILE
74 HTE
Employees were reminded at regular intervals about the necessary measures to be taken, and were informed about the measures to be taken. Social distance, using mask, hygiene rules etc. We do internal controls on issues. In the matter of logistics and distribution, we encountered delays and problems at the beginning, but as time went by, adaptation was achieved at this point as well as everywhere, and we managed to organize our business according to the new life order.
Has there been any change in your projects and objectives? (Attending fairs, changes in your export activities, your search for solutions‌) This situation has caused some changes in our planning for 2020. In the new period, we try to find different solutions for one-to-one meetings with customers, since all fairs were canceled and international travels could not be made. We expect that our country can be a point of attraction again especially for European customers. The vast majority of our current customers are European customers. For this reason, we frequently emphasize that safe, quality and fast production is realized in our country. June 2020
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How do you evaluate the role of the unions you are a member of in this process? Which institutions have supported you most during this difficult period? In this challenging duration, all of the associations which we are members of, showed their support. All relevant institutions of the State have tried to provide support in line with the decisions taken in the management of this time.
Is there anything that would you like to highlight? The upcoming effects of this epidemic will cause us to abandon some of our old habits all over the world and transition to a new period. We, as Denizli Kaya Textile family, hope that this difficult process will end with the least possible damage as soon as possible. We believe that, as always, we will overcome this dark process with the light of unity and togetherness. And when we get out of the process, we will rise more strongly in a new world.
Occupancy and social distancing in factories and shopping malls will be managed with sensors
EVENTS
76 HTE
As the whole world strives to adapt to the new conditions in the aftermath of the COVID-19 pandemic, factors such as social distancing measures, the number of people in a given location, ambient temperature and air quality become vital for the health of communities. Sensor-based technological solutions developed to help fight the pandemic will monitor how social distancing is observed in public spaces and alert the violators instantly. İSTANBUL, B2PRESS As the reported number of cases top five million globally, most of the world is easing into the next phase in the COVID-19 pandemic. Many countries where the disease is contained with fewer cases being reported are showing signs of normalization while continuing to impose face masks and social distancing measures to prevent a new wave. As the question of how social distance would be regularly measured in spaces such as factories, schools, hospitals, shopping malls, cafes and restaurants is debated, the answer comes from technology companies. NetOP Technology, the company that develops solutions using IoT (Internet of Things) sensors in a variety of applications from tracking fuel consumption in London’s famous red buses to early warning systems for detecting forest fires in Canada, introduced new solutions to monitor social distancing. NetOP Technology develops sensor-based technologies and offers a range of products including desk/table occupancy sensors, body temperature sensors and air quality measuring sensors as well as sensors that measure how many people there are in an June 2020
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indoor location, social distance bracelets and smart distance alert sensors.
Alerts for people violating social distancing As emphasized by the Ministry of Health, maintaining social distance is the most important rule to follow in the normalization phase and critical in terms of protecting public health and preventing a second wave of the disease. The social distance sensors are capable of measuring the distance between people in real time, especially in crowded spaces like grocery stores and farmers’ markets where social distance can be occasionally breached. When the sensors detect such breaches, the system sounds off and flashes alerts. Social distance bracelets also use these sensors to alert the users if they come too close to the other people in a common area.
from entering these areas. Occupancy rates and social distancing are monitored in locations such as cafes and restaurants to give off alerts in case of breaches. The sensor technology is also available for customer-facing employees. The smart distance alert sensor regularly monitors the distance between employees and customers, and gives out an alert when a breach is detected.
Stay at Home measures monitored by IoT technology
Occupancy sensors for cafes and restaurants
Most of the COVID-19 patients display mild symptoms and are treated at home. The StayHome sensor is one such IoT solution that remotely monitors whether or not isolation rules are observed. These compact, water-resistant sensors, which are preferred for patients undergoing treatment as well as people in the risk groups, come with long battery life and a fixed strap. If the strap is cut and discarded, authorities are alerted.
Observing occupancy limits is as important a factor to consider as maintaining social distance in indoor spaces. This is where sensors come in and measure the number of active people in an indoor space to stop more people
Developed particularly for healthcare workers, people living alone, elderly people staying in nursing homes, public transportation drivers and other high risk groups, the body temperature sensor regularly measures and displays
EVENTS
78 HTE
body temperature, which is a primary symptom of the novel coronavirus.
“We are proud to bring solutions to fight Covid-19 to the region” NetOP Technology, a Netherlands-based company that exports IoT-based technologies to more than 50 countries, has now partnered with Detaysoft, the biggest SAP Partner with 100% Turkish capital, with the aim of spreading IoT solutions across Turkey and around the world.
transformations of businesses, developing and producing sensors for a variety of areas such as intelligent cities, intelligent airports, intelligent agriculture, intelligent logistics, and many others, and end-to-end, turnkey projects from management platforms to AI layers where data is analyzed. With our Ministry of Industry approved R&D Center and local technology solutions, TÜBİTAK projects and university collaborations, we remain focused on exporting software.”
Detaysoft General Manager and NetOP Technology Managing Partner Alkin Aksoy expressed their pride in offering solutions developed by Turkish engineers to the Turkish market to contribute to the fight against Covid-19: “The IoT solutions that we offer to stay safe and healthy are gaining prominence on the global agenda, considering that the entire world, including high contact areas such as shopping malls, schools, factories, hospitals, airports and workplaces are trying to adjust to a new normal. In addition to these solutions, our partnership with NetOP Technology also involves intelligent healthcare applications, which have become especially important amidst the Covid-19 pandemic in the recent months, Industry 4.0 June 2020
PROFILE
80 HTE
Beautiful tailored curtains and blinds by Pijon Tekstil As an experienced and reliable name in general zebra curtains, curtain silhouette, aris curtain, voile curtain blinds, curtains and net curtains as digitally printed zebra varieties, Pijon Tekstil has obtained a prestigious image in world markets. Since its establishment Pijon Tekstil has a principal to keep the satisfactions of customers and employees at maximum level with environmentally friendly production. We conducted an exclusive interview with Mr. BĂźlent Endez, proprietor of the company.
Would you brief us about Pijon Tekstil? Starting its business life in Bursa in 1998 Pijon Tekstil was established based on many years of experiences in the sector. Our company has always adopted innovative developments and has been modernized as a company looking forward. We have always conducted R&D studies and market researches to realize our works properly.
What does your product range include and what is your capacity? We have mainly been producing zebra fabrics at a monthly average of 150,000 meters. Our range of products includes general zebra curtains, curtain silhouette, aris curtain, voile curtain blinds, curtains and net curtains as digitally printed zebra varieties.
What about your production facilities? We have a covered area of 75,000sqm where we operate with 24 units of fully automatic weaving looms, 1 stenter and 1 printing machines.
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Which countries do you export and what are your target markets? We are shipping our products mainly to Canada, Iran, Morocco, The Netherlands and Jordan.
What can you say about your customer satisfaction policy? The most important principle of our company is to protect and to advance our quality and customer satisfaction. Our main goal is to keep the satisfaction of our customers, employees and the environment we live in at the maximum level and to offer the best service with most quality products with an exemplary style for its competitors and for the others. We will keep pace with all speed of growth and development of our contemporary time.
TRENDS
88 HTE
Key trend: Antimicrobial textiles According to a new research report by Global Market Insights, Inc., the Antimicrobial Textiles Market size is estimated to surpass USD 20.5 billion by 2026. Growing concerns towards Hospital-Acquired Infection (HAI) coupled with rising demand for advanced textiles in the medical industry June positively affect the market demand over the coming years. Rising concern over spread of infectious diseases in healthcare sector coupled with growing awareness about advantages of antimicrobial fabric over conventional textiles in regular apparel wear will drive the market growth. Growing requirement of odor control and degradation prevention textiles in sportswear and personnel wears are expected to offer lucrative opportunity for antimicrobial textiles market expansion.
Growing requirement of quality home textiles will escalate antimicrobial textiles’ popularity The growing consumer demand for quality home textiles that support their healthier lifestyle choices c oupled with the rising R&D investment to support the demand for antimicrobial fabrics from several end users will drive the antimicrobial textiles market growth. Additionally, the entry of new startups in the market and funding provided by several agencies to these starts up are expected to provide lucrative opportunities for market expansion. For instance, in August 2019, Sonovia Ltd. received around USD 2.66 million funding from the European Union’s research and innovation program, Horizon, 2020.
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Commercially available antimicrobial fabrics have a very strong regulatory framework to pass through before coming to the market. Potential concerns related to environment and human health regarding antimicrobial fabrics have compelled regulatory agencies to form stringent regulations. However, development of new eco-friendly textiles and usage of biobased antimicrobial expected to limit the potential environmental concerns and support the global trade of antimicrobial textiles market.
Government funding programs and establishment of new facilities in Europe are supporting market growth Europe recorded for the maximum share in the global antimicrobial textiles market in 2019 owing to the rising usage of antimicrobial fabrics for healthcare and apparel applications. Government support and several funds available through projects such Horizon 2030 for development of new textiles will further drive the industry expansion. The establishment of new commercial projects and the integration of such projects with academic institutions for promoting research activities will further drive market growth over the forecast timeframe. Latin America expected to generate over $1 billion revenue by 2026, owing to rising demand for antimicrobial textiles from healthcare sector. Growing awareness about hygiene and positive outlook for apparel industry will further drive the antimicrobial textiles market share. In 2017, textile & apparel industry accounts for over 5% of Brazil’s GNP and growing at faster pace with considerable rise in exports to Middle East. Some of the key participants involved in antimicrobial textiles industry include, Unitika Limited, Milliken & Company, Thai Acrylic Fibre Co., Ltd., Trevira GmbH, PurThread Technologies Inc., among others.