Let nature promote your sleep. CBD mattress ticking infused with CBD oils that can improve your sleep quality. CBD reduces your stress and provides restorative sleep. Change the way you sleep with CBD.
10 HTE
Let’s be more optimistic! Bed news followed each other in early days of the current year and the world was deeply affected by the Covid-2019 pandemic. Now we have started to hear good news one after another. The decrease on the number of infected people is the most important good news except some countries which still suffering rising figures. The vaccine studies are promising. Many of the developed health industries around the world have given first priority to find a remedy for this disaster. We are hopeful about this. The third factor is the idea and understanding that economic turmoil and crisis could be worse than the pandemic. So, the governments have been striding to activate normalization taking necessary measures seriously. Many of the industry representatives are keen to go and to participate in international events by taking necessary precautions but it seems it won’t be possible before Proposte, Italy to be held in April. It will trigger the trade in the fabric sector. Then Heimtextil and Evteks will generate the long time-squeezed trade volume in all items of the home and contract textiles and decoration businesses between supply and demand. I wish the disease of the millennium goes away of the agenda by that time completely.
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Managing Editor (Responsible)
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com) Dr. Rolf ARORA
Correspondents
Domestic Advertising Manager
Elke ARORA Adem SACIN (adem.sacin@img.com.tr) +90 505 577 36 42 Omer Faruk GORUN (omer.gorun@img.com.tr)
International Sales Manager
Ayca SARIOGLU (ayca.sarioglu@img.com.tr) Tel: +90 212 604 5100
Technical Manager
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Art Director
Tolga CAKMAKLI (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Yusuf DEMIRKAZIK (yusuf.demirkazik@img.com.tr )
Subscription
Ismail OZCELIK (ismail.ozcelik@img.com.tr)
LIAISON OFFICE: HEAD OFFICE İHLAS MEDIA CENTER BURSA Buttim Plaza A. Blok Kat:4 No:1038 Tel: +90. 224 211 44 50-51 Merkez Mah. 29 Ekim Cad. Fax: +90. 224 211 44 81 No:11 Medya Blok Kat:1 Yenibosna / İstanbul / Turkey KONYA H. Ulusahin IS Mrkz. Tel: +90 212 454 22 22 C. Blok Kat:6 No:603-604-605 Faks: +90 212 454 22 93 Tel: +90. 332 238 10 71 Fax: +90 332 238 01 74 www.hometextile.com.tr
PRINTED BY IHLAS GAZETECILIK A.Ş. Merkez Mah. 29 Ekim Cad. İhlas Plaza No:11 A/41 Yenibosna Bahçelievler/ISTANBUL Tel: 0212 454 30 00
PROFILE
14 HTE
Mycey’s body pillows and cushions offer a comfortable sleep for mothers
Aiming to make mothers and babies happy in every period, MYCey shapes its product portfolio with quality and reliable products according to their needs. Maternity support cushions and pillows produced by MYCey in line with the importance given to the comfort of expectant mothers during pregnancy help them to meet their resting and sleeping needs in the best quality.
Mothers sleep in comfort
D
uring pregnancy, the range of motion of expectant mothers is increasingly restricted. With the months approaching birth, sleep and relaxation can be ex-
tremely painful and uncomfortable. Making life easier for mothers and babies with functional products and accessories, MYCey transforms the rest and sleep of expectant mothers into the most valuable moments. “Pregnancy Support&Body Pillow”, “Pregnancy Cuddle Pillow” and “Pregnancy Support Wedge”, which are in the “Pregnancy Comfort” category of MYCey, draw attention with its ergonomic structure and comfort.
Cushions placed under the belly give mothers the comfort they want while sleeping and resting. Thanks to their ergonomic structure, cushions and pillows, which also relieve back and leg pain due to the baby’s growth and weight, relax the body and reduce the pressure. Specially designed for pregnant women, the cushions are also placed between the knees to give the body the ideal back, hip and leg alignment. Pillows and cushions also help prevent bloating and cramps and let to a comfortable sleep for mothers. The more comfortable pregnancy term lived, the easier beginning of an after birth period mothers will have. November 2020
PROFILE
18 HTE
New fabrics for Spring 2021 by Yorkshire Fabric Shop
A
lthough Autumn and Christmas may be on most people’s minds, the interior world has taken a dive into 2021 and has started to introduce Spring colour trends and styles. With predictions from Pantone, Dulux, WGSN and many more, Yorkshire Fabric Shop have introduced some brand new fabrics that fit perfectly with the colours we should expect to see at the start of 2021. Soft gold/ beige colours are looking to take a stand in 2021. The Phoenix Laser Cut Pattern in Tea Green is a sandy/ gold hue that is ideal to bring in for spring. You could also introduce the Phoenix Laser Cut Pattern Soft Velveteen in Apple Green for a bright spring colour. If you are looking for something a little more subtle, opt for the
Wiltshire Plain Poly Cotton Flat Weave Upholstery Curtains Fabric In Silver Colour. Classy and sheek, this fabric would pair well with modern accessories. There have been a variety of pink hues introduced over the past couple of years, from millennial pink to fuschia pink. For 2021, Magenta pink is going to be the pink of the year. The Phoenix Laser Cut Pattern in Soft Velveteen Magenta Pink would be ideal to keep up with the pink trends. If pink is not your thing then go for the Mehari Linen Effect Flat Weave Semi Plain Upholstery Fabric In Blue Colour or the Wiltshire Plain Poly Cotton Flat Weave Upholstery Curtains Fabric In Lime Green Colour. November 2020
PROFILE
22 HTE
Liberta, the name of contemporary elegance for the carpet
E
nza Home, which brings a breath of fresh air to contemporary decoration, applies the minimal aesthetics you are looking for in your living spaces with Liberta Carpet, where abstract patterns meet a grey-navy colour combination. Enza Home, which changes the spirit of life spaces with its timeless designs, adds elegance to the spaces with Liberta
Carpet, the newest piece of the carpet collection featuring so many elegant models. Liberta Carpet, which is woven with the 480 thousand stroke per square meter method, stands out with its quality texture, grey and navy colour combination and an abstract pattern harmony. Liberta Carpet has five different size alternatives: 80 x 2.00, 80 x 3.00, 1.20 x 1.80, 1.60 x 2.30 and 2.00 x 2.90, so it can be easily used in any area you want. November 2020
EVENTS
24 HTE
EVTEKS rescheduled to 2021 A
s it is known, all the national and international exhibitions, planned to be organized in Turkey between March 16-August 31, 2020 and considering the measures for the Covid-19 pandemic, have been postponed by the Ministry of Trade in accordance with the decision of the Scientific Board of the Ministry of Health, to be organized after the period November 1, 2020. Under this decision, EVTEKS – 26th Istanbul International Home Textiles Exhibition, which was planned to take place between August 25-28, 2020, has been postponed to May 18-22, 2021 upon the joint decision of Istanbul Trade Fairs and TETSİAD (Turkish Home Textile Association). EVTEKS will be once again organized in May, on its regular date. The organizer believes that it will come closer to its target, being the most important exhibition of the global home textile industry, and add power to the manufacturers and exporters of our country in the global competition. November 2020
25
Naturalness in the bathrooms with linens
PROFILE
28 HTE
Linens, indispensable for stylish homes, also adds a decorative appearance to bathrooms. Towels that offer comfort with their softness as well as their high absorbency texture change the spirit of the bathrooms. Towels in the bathroom group of Linens make a difference in the bathrooms with Linens with the elegance of embroidery, integrity of colors
and original design. Linens towel models add elegance to bathrooms with the harmony of colors and patterns, while providing high comfort with their soft texture and absorbency. The towel collection, produced with the naturalness of cotton and decorated with special embroidery, changes the spirit of the bathrooms.
November 2020
PROFILE
32 HTE
“It is time to say new things for the Turkish textile sector” Bordo Group Vice Chairman Fahri Sahin explained that, “The consumer behaviours are changing in the textile sector. The demands of the new generation are different than the previous generations. The circular economy trends in the textile sector are metamorphosing. Sustainability in the clothing sector is becoming more important than ever. It is time to say new things for the Turkish textile sector.”
B
usinessperson Fahri Şahin made a statement about the new trends in the ready-made clothing and textile sector after coronavirus (Covid-19) pandemic. Şahin emphasised that the textile sector experienced a transformation like other sectors during the pandemic process and stated that, “In this period, digitalisation is the most popular topic in the textile sector and digitalisation continues to be the most popular topic. AI and digital transformation-based textile applications are critically important. The textile businesses that kept their distances with digital transformation begin to fall behind the competition.” He further stated that “A new order in textile is waiting for us after the pandemic” and added, “Textile firms that have infrastructure that matches Industry 4.0, those that care digitalisation in the production process, adapt to the remote-working business model and effectively manage these processes will minimise the risks and be one step ahead in the sector.”
“PLM solutions provide digital strategy in the pandemic” Fahri Şahin reminded that Product Lifecycle Management (LM) solution in the textile sector is a new generation application and stated that, “PLM solutions are offered as strategic solutions to firms that are active in fashion, shoe, sportswear, luxury wear and home textile fields. These solutions enable the firms to achieve their operational digital transformation solutions in a shorter time. PLM which is an innovative business solution can coordinate the supply chain of these firms easier. PLM has an important position among textile trends as this solution offers a digital strategy in unexpected situations such as a pandemic.
“Solar energy must be used more effectively in ready-wear” Experienced textile businessman Fahri Şahin remarked the importance of using renewable energy. He expressed using solar energy in ready-wear more effectively and continued, “Renewable energy is an environmentally-friendly and ecologic system. The most important resource among these is solar energy. The textile sector which is one of the locomotive sectors in economic life requires a high amount of energy. Therefore, we must be oriented towards the renewable energy resources as alternatives to traditional energy resources. Our country is rich in terms of renewable energy resources. We must make sure to use renewable energy resources more in production and climatization stages of the
November 2020
PROFILE
34 HTE textile industry. Thus, we can follow a sustainable energy strategy in textile in terms of economy and environment.”
“Traditional supply chain methods fell short” Fahri Şahin remarked the key role of digitalisation in the supply chain during the pandemic. Şahin emphasised that the traditional supply chain fell short in this unexpected crisis environment and expressed, “The traditional methods in the supply chain fell short for current business processes. This had negative reflections in the textile sector. We will need sustainable, flexible and dynamic supply chains that are not impacted from short- or medium-term extraordinary changes. Therefore, textile firms are directed to an effective supply chain in their operations. The supply chain management methods that minimise the risks under conjunctural circumstances will gain ground in the sector. The firms must determine alternative supply chain and sales channels and sub-branches of the supply chain must be adapted for the new normal.”
“90% of the clothes are destroyed as waste” Şahin stated that sustainable fashion approach was mentioned more during the pandemic period and said, “Sustainable fashion is completely embedded in the textile industry. As Bordo Group, we greatly care for sustainable fashion. Our production line has sustainable and organic cotton textiles. Sustainable fashion is not only about the production process. We re-use the produced organic products when the season ends. Textile businesses that can organise their production processes with innovative, sustainable and fashion strategy will gain advantages in various ways.” Fahri Şahin assessed this topic as follows, “The sustainable marketing and sales techniques in the fashion are in the agenda of the textile sector during new normalisation period. There are various dynamics in how the textile industry can become more sustainable. According to studies, more than 50 tons of cloths are manufactured every year. Approximately 90% of these clothes are destroyed as waste. This is a huge number. When we think about re-using these clothes, it is clear that we will achieve greater gains for the economy and environment. Therefore, every actor in the fashion sector must seriously consider sustainable fashion approach.”
“It is time to say new things in the textile sector” Şahin also talked about the popular topics in the new textile economy and said, “We need to decrease or prevent the harmful material emission. To increase the number cloth re-use in the clothing design, we need to focus on high-quality clothes. We need to provide an effective process for textile product recycling. This way, we can save billions of
dollars every year. Additionally, we need to ensure effective resource use and focus on renewable processes in textile. We may decrease the raw material input need in the textile sector with recyclable textile products.” Fahri Şahin further emphasised that there is a high demand in the medical textile products during the pandemic. Şahin stated that medical textile export should be facilitated and concluded that, “The demands of the new generation are different than the previous generations. The circular economy trends in the textile sector are metamorphosing. Sustainability in the clothing sector is becoming more important than ever. The demand for anti-bacterial products around the world is increasing. The environmentally conscious production is becoming the undeniable truth. When we add these things up, we can say it is time to say new things about the Turkish textile sector.”
November 2020
SEE YOU AT HEIM TEXTIL 2020 Ozgul Packing, entered to packaging sector in 1999 which takes an important place in Turkish and world economy; today it has carried production facilities to 4.000 m2 indoor area from 140 m2 indoor area which was founded for PVC bags producing. Beside wire frame, piping and biding bags
it has expanded markets which was provided facilities to high frequency packaging and offset box packing as well. Ozgul Packing is a leading company in packaging sector with experienced staffs, machine parks in the line with changing IT, R & D efforts and product design.
Adil Mh. Vahdet Cd. Yamanlar Sk. No:9A/1 Sultanbeyli - Istanbul - TURKEY Phone: +90 216 592 62 44 Fax: +90 216 592 95 75 Mail: info@ozgulambalaj.com
Yataş Bedding to add colour and energy to the living spaces
PROFILE
38 HTE
Yatas Bedding, which makes a difference in home textiles with its original designs, adds colour to the living spaces with the Skyway Series, which stands out with its vivid colours and patterns.
Y
ataş Bedding’s Skyway Series, which you can use with pleasure, is spectacular with its original designs, rich patterns and colour options in home textile collections, and it adds colour to your home. With its duvet cover set, bedspread, decorative pillows, peshtemal and towels, the series looks very elegant with wrap patterns and tassel details.
With single, queen and king size options, the Verna Satin Duvet Cover Set complements the elegance of the bedrooms with vivid colours and patterns. Apart from its soft and bright 100% cotton fabric, Verna Satin Duvet Cover Set has a standard pillow as well as a flywheel pillow. Nona Tasselled Duvet Cover Set makes a special touch to the bedrooms by combining durable ranforce fabric quality made of 100% cotton with
November 2020
39
rib and tassel details. Reflecting the soft harmony of white and powder pink, the Nora Ranforce Duvet Cover Set combines the comfort of its soft handle with its stylish design. Nona Tasselled Duvet Cover Set and Nora Ranforce Linen Are available in single, single XL, queen and king size options. Hope Bedspread, which blends with duvet cover sets in the Skyway Series, has a modern and vibrant effect on bedrooms with its summer-specific colours. Decorative pillows in the Skyway Series also add dynamism to the bedrooms with colourful tassel details, stylish embroideries and durable fabric quality. Penny Peshtemal, which stands out for its healthy and comfortable use with its 100% cotton texture, has an elegance that you can use not only in the bathroom but also on the beach and by the pool. Farel Towel stands out with its soft texture and colourful tassel details; Carte Towel, that is completed by the pompom detailed strips of exclusive embroidery applications, adds an aesthetic touch to the bathrooms.
PROFILE
42 HTE
A brand-new category from Porland: White home textile
Porland, the leading brand of porcelain industry, is expanding its home textile category to bedroom textiles. In the new category, quilts, pillows, and mattresses suitable for different preferences such as goose down, bamboo, microgel, and 100 percent cotton, meet with customers at selected stores of Porland.
I
n addition to porcelain, Porland offers more than 20 thousand products, more than 100 collections and patterns in all categories needed for your home, enriching the home textile industry with its new category. In addition to table, living room, kitchen, and bathroom textiles, Porland adds white bedroom textile products to its wide range of products, bringing quality and elegance together with the nobility of white.
The product range is expanding Porland acts with the aim of meeting the needs of its customers in every category of home; It offers thousands of product alternatives to its customers under tableware, kitchenware, home decor, bathroom, and bedroom categories. Finally, Porland, expanding its bedroom category by adding quilts, pillows and mattresses among its prod-
ucts, will introduce its quality to its customers in white textiles. Quilts, pillows, and mattresses made from goose down, bamboo, microgel, and 100 percent cotton will ofNovember 2020
43
fer Porland distinction to those who prefer the purity of white in their bedrooms.
Healthy, hygienic and comfortable sleep The lightest, most natural, healthiest, and softest material in the world, the goose feather filled double quilts and pillows provide a comfortable sleep environment with their light and thin structure, while maintaining body temperature, even at low temperatures. Providing a healthy sleep by preserving its volume for many years with its special fine nanofiber filling, 100 percent polyester microgel quilts and pillows promise hygiene and comfort with their antibacterial and antiallergic properties. 100 percent cotton duvets and pillows, on the other hand, lock excess moisture by giving a feeling of coolness. Porland white home textile products are available at selected Porland stores and at www.porland.com.
PROFILE
48 HTE
Cotton Box brings the power of colors to bed this season
C
otton Box continues its journey, inspired by the naturalness of cotton, with passion and excitement this season. Making a difference in home textiles with its quality production policy and innovative design approach, Cotton Box reveals the perfect harmony of colors with its 2020 Autumn & 2021 Winter Collection. Combining original colors with stylish patterns, the collection appeals to all tastes with its wide range of products. The Folk Art series, which attracts attention with its vivid color, reflects the elegance of simplicity to the bedrooms, while the Elegant series with modern traces creates a brand new atmosphere. The Plain series, combining different colors with the elegance of black, displays a noble stance. The Brode series, which amazes with its elegant embroidery, adds nobility with its elegant stance.
Traces of autumn- Cover the beds Combining the most beautiful colors with the most stylish models, Cotton Box once again reveals the power of colors in decoration with the Folk Art series. The True Cinnamon duvet cover set in the series brings a new breath to bedrooms with its eye-catching color and plain pattern. The duvet cover set, dominated by the color of cinnamon, known as the harbinger of the autumn season, creates a peaceful and warm environment.
Simplicity and elegance together Cotton Box blows modern winds in bedrooms with its Elegant series, which is carefully prepared for those who are in favor of simplicity. Designs in which simplicity is at the forefront create a spacious bedroom away from ostentation. While the Stripe Blue bedding set in the series creates a peaceful sleep environment with the calming feature of blue, Stripe Beige complements the bedroom decoration with the harmonious stance of the beige color. November 2020
49
The perfect harmony of colors is revealed with Plain Serie Plain series, which combines different colors with the nobility of black, adds difference to bedrooms. Petrol Black duvet cover set in the series attracts attention with the attractiveness of the oil color.. The Tile Black duvet cover set, which is dominated by the tile called the color of nature, adds energy to the bedrooms. Designed with mustard color, which has recently become a trend in home textiles, Mustard & Black creates a stylish and warm environment. The serenity prevails in the bedrooms with the Gray Black duvet cover set, which reveals the admirable harmony of black and gray. The series, which also includes a check patterned cotton blanket, creates a cozy sleep environment in cold weather.
Elegance prevails in bedrooms with Brode Satin Cotton Box turns beds into a flower garden with Brode Satin in its new collection. Flower embroideries meticulously embroidered on white add innovation to bedroom decoration. Lona Navy Blue, which is in the series, crowns the harmony of white and dark blue with tiny flower embroidery. Elsa Mercan, dominated by the coral color that adds positivity to its environment, adds elegance to the beds with eye-filling rose embroidery. Adel Blue and Adel Gray bedding sets, which bring calmness to bedrooms, are appreciated by those who are in favor of modernity.
Healthy sleep with Cotton Box Cotton Box, which gained the trust of consumers with the use of natural raw materials, protects the health of its users with its quality and natural content designs this season. Producing in European standards in all printing and dyeing stages, the brand balances body temperature thanks to its highly air-permeable and breathable cotton-like surface. Thus, Cotton Box, which prevents the formation of allergies by preventing sweating during sleep, offers comfortable sleep in all seasons.
PROFILE
52 HTE
Yataş Group levelled up 36 steps in ISO 500
Yatas Group, which is one of the global brands of Turkey with the brands of Enza Home, Yatas Bedding and Divanev, levelled up 36 steps and has gained the 258th place in Turkey’s 500 Largest Industrial Enterprises (ISO 500) 2019 list, which is announced annually by Istanbul Chamber of Industry.
Y
ataş, one of the largest growing companies in the furniture sector, ranked 258th place in the 2019 list of “500 Largest Industrial Enterprises of Turkey” (ISO 500), which was announced by Istanbul Chamber of Industry, and immediately levelled up 36 steps compared to the previous year.
Yataş Group CEO Nuri Öztaşkın says that Yataş Group aims to enter the first 100 in the next 5 years; “With our rapid rise in 2019, we have continued to our transformation process without a break, which has started in 2011. We continue to make a difference in the industry with our investments in our factories and with our production which benefits from the latest technology. Yataş Group, which is on its way to becoming a world brand with a steady rise; includes Divanev to Enza Home and Yataş Bedding brands and becomes one of the leading brands of both the domestic and foreign industries. Among the 500 largest industrial companies in Turkey, we have risen
by 36 places in a year to 258th place, which is an indication of our steady rise in this process. As Yataş Group, we export to 49 countries, mainly in Europe, the Middle East, the Balkans and China. Over 5 years, we aim to generate 20 percent of our turnover from foreign sales compared to our domestic sales; and within 10 years, we aim to generate 35 percent of our turnover from foreign sales. We are very happy to move towards to our goals in a rapid way. I believe that with the trust we receive from our customers, the strength we receive from our employees and business partners, we will achieve our future goals successfully.”
Yataş Group continues its rapid rise also in 2020 Yataş Group, which achieved a record growth in the furniture industry, proved that it continues to its successes with confidence in the first quarter of this year by achieving a turnover increase of 39.8% compared to the last year’s same period. November 2020
PROFILE
56 HTE
Sinay Mensucat offers quality products and services in the upholstery fabric and home textile industries
B
ahri Sinan Yazaroğlu, who started to work in Istanbul Manifaturacılar Bazaar (İMÇ) in 1989, continues his works in Bursa with his partner company in 1997. As of 2003, Sinay Mensucat continues its activities in İnegöl by gathering Bursa-İnegöl and Bayrampaşa branches under one roof in order to provide better service. With its 1200 m2 showroom in İnegöl, it offers a variety of products with both quality and service in the upholstery fabrics and home textiles. It renders services with the storage of imported and domestic products close to 3,000 meters providing domestic and international fabrics with the motto of ”whether 1 meter or 1000 meters”. The main products that come to the fore with their special charts and presentations for furniture manufacturers are; suede, velvet, artificial leather, nubuck, woven,
November 2020
57
chenille and linen fabrics as well as raschel, velvet printed and unprinted, laminated and laminated products. In addition, it adds value to the sector with its plush, sequin sequins and pillow varieties used in accessory production. Sinay Mensucat, one of the few companies that can produce special products according to the conditions of the day, blends the fabrics it offers with technology. It is leading the sector with non-flammable and water repellent nano technological products. The company serves as sinay.com.tr and sinaymensucat.com in e-trade.
Bahri Sinan YazaroÄ&#x;lu
An innovative R&D technology product from Aksa Akrilik: Aksa Akrilik launches its textile product with permanent antimicrobial effect
PROFILE
60 HTE
The textile industry is preparing to welcome a brand new product with “Everfresh”, produced in Aksa Akrilik’s R&D center. With its permanent antimicrobial feature, the product will fully meet the hygiene and comfort expectations of consumers.
A
ksa Akrilik, the world’s largest acrylic fiber producer, has added yet another line to its innovative efforts. Developed in the R&D center after extensive research, the product “Everfresh” will bring a breath of fresh air to the industry. Aksa Akrilik General Manager Cengiz Taş stated that the textile products used in many different fields will stand out with their innovative features, and emphasized that there is no example in the world matching the features and cost-effectiveness of this product. Aksa Akrilik’s textile product “Everfresh” offers a solution to consumers’ hygiene expectations with its permanent antimicrobial properties and stands out by being environment-friendly and contains no harmful chemicals to human health. Thanks to the zinc ion technology and by being
trapped inside the product during its production, Everfresh provides strong antimicrobial effects, and prevents harmful bacteria, mold and fungi formation. The fact that zinc ion technology, the active ingredient that gives Everfresh its antimicrobial effect, is contained in the fiber, ensures that the antimicrobial feature is permanent, while not causing damage to the skin during or after use. On the other hand, it is stated that the antimicrobial properties introduced using silver in similar products are more costly, and they have harmful effects on human health and nature. In addition to the mask that has become compulsory due to the coronavirus pandemic, Everfresh can also be used in clothes such as thermal underwear, socks, jeans, shirts, baby products and active clothing. It is also possible to use
November 2020
PROFILE
62 HTE
in home textile products such as hand-knitted products, pillows and quilt covers, bedding, carpets, blankets and towels.
Permanent antimicrobial property With its thermal insulation, vapor permeability, air permeability and quick drying properties, Everfresh stands out with its resistance to wear and aging and offers endless washing durability for all products. Even after dozens of washing, the product does not lose its strong antimicrobial properties.
No bad odor on clothes With its antimicrobial properties, Everfresh technology prevents the bacteria that cause bad odor from arising in clothes. Keeping socks, underwear, thermal underwear, daily clothes and performance products dry, Everfresh eliminates bad odors and makes users feel cleaner and fresher for much longer. Everfresh reduces the need for frequent washing in clothes and supports the use of less water and energy while also extending the product life.
“Will set an example to the world”
Cengiz Taş General Manager of Aksa Akrilik
hygiene due to the pandemic. We developed a pioneering product that created its own market as a result of the meticulous efforts of our experienced R&D team. A first with the technology used in its production, Everfresh is getting very positive feedbacks from the industry. We believe that the demand from the market for Everfresh, offering users a comfortable and hygienic experience, will further increase in the coming days.”
Aksa Akrilik General Manager Cengiz Taş stated that Everfresh has a wide range of usage advantages thanks to its antimicrobial properties, and added that there is no product similar to this new R&D product, which was introduced to the global textile industry, thanks to its usefulness, special features and cost-effectiveness. Taş stated that silver is used in other products with similar features to Everfresh, which results in a higher cost and that the effects of these products on human health and nature were known. Taş underlined that Everfresh’s zinc ion technology not only reduced costs but also made a product suitable for health. Taş said, “Everfresh is one of the newest members of the Aksa Akrilik family. We aim to change the user habits with the convenience we offer consumers with Everfresh. With its antimicrobial properties, we offer solutions for increased November 2020
FOCUS
66 HTE
Focus on: Window Dressings When it comes to dressing our windows, there’s a lot to think about. From the basics of whether you prefer blinds or curtains, to the finer details such as linings, headings and fabric choices, there’s a lot to consider and each one brings its own benefits and drawbacks. Here to help demystify the process is Debbie Leigh, Design Manager at ILIV, offering essential advice from both a practical and style point of view.
W
hen deciding on window dressings, one of the first decisions is whether to have curtains or blinds. Debbie advises, “If you have the room either side of your window, then full-length curtains will create a cosy, comfortable and inviting feel. Not only do they provide complete privacy, choosing a quality thick fabric will also provide an extra layer of insulation, as well as creating a sense of luxury. For more compact rooms and windows, roman blinds are a good option as they take up less space and can be more cost-effective, as they use less fabric. They are also flexible, allowing varying amounts of light into the
room.” If opting for curtains, Debbie advises that paying for quality is well worth the investment; “Good quality, lined curtains are suitable all year-round, offering temperature control and privacy. Black out and thermal linings are great for bedroom curtains as they help to keep the room warm, increase energy efficiency and block out unwanted light.” In terms of the overall look you wish to achieve, curtains can be cleverly used to create a sense of space. “Hanging panels higher than the window will add to the sense of height in a room.” explains Debbie. She continues, “Measure from the November 2020
67
top of the window (plus the added inches of height where the curtains will hang from) to the floor. For a more traditional look, try having the curtain slightly puddled on the floor by adding another two or three inches to your length. For those who prefer a contemporary look, having the panel fall flush with the floor is a popular option.” When it comes to thinking about curtain headings, this is often a matter of personal taste and researching images of the various tape options on websites such as Pinterest is a great starting point. “The easiest curtains to hang are eyelets, (shown below left) as it’s as simple as hanging them on a pole. Slightly more complicated, but increasingly popular, are the wave-header (shown bottom right). Wave header curtains create wave like folds of fabric that appear to float below the track or pole” says Debbie. If you are restricted on space or have a radiator under your window, then Roller or Roman Blinds are a popular choice. Although significantly more fabric is required for a Roman blind, it will give a more sophisticated look, making it a favoured option for Living Rooms and Bedrooms. “Of course with both options, there are a huge array of beautiful fabrics on offer which can really make an impact in your room,” comments Debbie. ILIV’s stunning collection of fabrics are perfect for curtains or blinds and with a huge choice of patterns, colours and plain styles available, there really is something for everyone.
70
Her excellency Turkish home textiles industry Turkey is one of the first countries that come to mind in world markets when home textiles and contract businesses are mentioned. The Turkish home textile and contract business industries provide top quality in all respects, from production to promotion and from quality standards to marketing. This success has been achieved by focusing on high added value, design and brand quality as part of Turkey’s export boosting strategy. We need to adjust to some of the changes in the global market: Twenty years ago, the world was less complicated. Developing countries possessed a much smaller stake in the global economy and prosperity than that of today. The last twenty years things have changed a lot. Today, de-
November 2020
71
veloping countries no longer play the role of passive participants. On the contrary, they have become much more active catalysts of globalization. In the past, foreign direct investment went from developed countries to the developing. Now, emerging markets are investing in advanced countries. In the past, developing countries attempted to sell low-cost goods to more developed countries. Now, every one of the developing countries themselves is a market for the upper segment. Today, at important events in both the home textile and the contract textile industry, for example in Istanbul, Shanghai, and Moscow, there are participants from all over the world. It is becoming more and more obvious that expectations and perceptions are being re-shaped both in developed economies and new emerging economies within the home textiles and contract textiles sector, such as those of Germany, Italy, USA, Turkey, China, and Russia.
72
When we have a look at the contract business market, we see that the market is mature and highly competitive. The consumers are looking especially at value and quality. In design, production / technology, socially responsible behaviors etc. smaller and bigger brands alike are trying to be better. There is strong interest in products of contemporary design, and also in antiques and reproduction furniture. Another important trend is shortening of the distribution chain in order to cut costs, especially for the larger organizations. Additionally, many importers, whether they are retailers, importer/wholesalers or agents, ask for exclusivity when they buy a product. The reason is to reduce the possibility of the appearance of the same product on the market in other retail outlets. Furthermore, we know that perceptions have changed in the past few decades. Twenty or thirty years ago people were searching for greater comfort in their own homes amongst other places. The desired home designs were found in hotels and so on. Over the past twenty years this trend has changed a lot. Now designers concentrate on bolder and more radical home designs. Style has gained great signifNovember 2020
icance. We are creating and applying sophisticated interi- 73 ors to hotels and other places which people strongly desire but are reluctant to apply in home design. The identity of a place is critical. Designs and production are now harmonized with identity and expectations. On the other hand, classical forms, tones, and styles continue to maintain their status. At the end of 2018, the total exports of textile and clothing of Turkey is recorded as 26,1 billion USD. Total textile exports of Turkey are 8,5 billion USD. Total Home Textile exports of Turkey are recorded as 2,7 billion USD. Towels, bed sheets, curtain fabric, bathrobes, the other furnishing articles, curtains, interior blinds, curtain and bed valances and upholstery fabrics are the main export articles. Today, Turkish Home Textile companies are intensively exporting to countries such as the Germany, USA, Bulgaria, France, United Kingdom, Italy, the Netherlands, Poland, Iran, Spain and others; more than 190 countries and regions spanning every continent. In home textiles and contract textile business, as Turkey, at the point that we reached today, decorating a hotel in Berlin, furnishing a restaurant in Shanghai, completely providing the textile needs of a hospital in Moscow, to supplying seat coverings of a cafe in California is our business. Tens of thousands of people in many countries of the world, especially for high segment needs, use our products. One of the main goals of Turkish Home Textile Sector and Turkish Contract Business Sector is to strengthen its success in both traditional markets and in new markets with its own brands. The positive and strong relations with these global partners that Turkey has been pursuing have also been initiated between these countries’ industrialists and exporters.
EVENTS
78 HTE
DOMOTEX 2021 postponed to May 2021 The reasons for the postponement are based on the latest developments regarding the worldwide rampant COVID-19 pandemic. There is a general uncertainty in relation to travelling abroad. Many countries have introduced strict travel and quarantine regulations and it is impossible to predict for how long these regulations will be in place.
A
lthough two thirds of the exhibition space – about 62,000 square meters – had already been booked and a comprehensive hygiene concept had been developed to comply with COVID-19 safety regulations, Deutsche Messe AG has decided to postpone the next edition of DOMOTEX to 20 – 22 May 2021. The show was originally scheduled to take place from 15 – 18 January 2021. The reasons for the postponement are based on the latest developments regarding the worldwide rampant COVID-19 pandemic and on the fact that, in view of these developments, clients, exhibitors and visitors have asked for DOMOTEX to be held at a later date. DOMOTEX is now planning a digital conference to take place on 15 January 2021, the show’s original start date.
The wide international reach and high-calibre visitors, such as top decision makers, are considered to be among the core benefits of DOMOTEX, the leading trade show for carpets and floor coverings: in January 2020, 70 percent of visitors came from abroad and more than 80 percent of exhibitors represented more than 60 nations. As every year, the flooring industry came together in Hannover. Now, the latest developments in the COVID-19 pandemic show that infection rates are rising again everywhere. Many countries have introduced strict travel and quarantine regulations and it is impossible to predict for how long these regulations will be in place. There is also a general hesitation to travel abroad and we do not know when people will feel safe to travel again. And then again,
November 2020
79
there is also the prospect that a vaccine may be available by the end of this year. “It is our duty to act responsibly. From many conversations with exhibitors and partners we have learned that, first and foremost, we have to ensure planning security in good time”, says Dr. Andreas Gruchow, board member of Deutsche Messe AG. “With our comprehensive hygiene and safety concept, as well as with the positive registration situation, we were very optimistic until very recently. But the latest developments show that we do not know whether the travel situation will have significantly improved by January 2021. Consequently, we have decided to postpone DOMOTEX from January to May 2021. The discussions that we had with industry representatives on this issue have all been positive and have shown that the postponement is the right decision!” Something else has also become clear in the many discussions with stakeholders: there is a need for complementary digital formats in order to respond to the rapidly rising number of online channels in the flooring industry and to establish an international, neutral platform under the name of DOMOTEX. Therefore, DOMOTEX 2021 will take place from Thursday to Saturday (20 – 22 May) as a hybrid
event: a physical show complemented by virtual formats. Visitors who, for differing reasons, will be unable to travel in May, will thus at least have an option to participate digitally. For exhibitors, the hybrid format also guarantees the wide international reach for which DOMOTEX is known: physically, in the exhibition halls and also digitally extended, using new presentation formats to generate an even wider reach.
DOMOTEX sets up digital conference The DOMOTEX team is also working on a digital conference, which will take place on 15 January 2021, which would originally have been the first day of the trade show. The keynote theme of “Cover New Ground!” is intended to encourage the industry to discuss what the “new normal in times of COVID-19” will signify for carpets and floor coverings and, regarding the design and application of flooring, to provide inspiration to think beyond existing strategies, visions and experiences and to look towards the future. More information will follow in due course. DOMOTEX 2021 will take place from 20 – 22 May in Hannover, Germany.