18-20 MARCH 2020 New Orleans, USA Booth: 1843
21-25 APRIL 2020 Hall: 1 Booth: D07 Istanbul/Turkey
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NEWS
6 HTE
CIFF was postponed, Homedco pulls attention!
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Managing Editor (Responsible)
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Editor
Büşra ICIN
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com) Dr. Rolf ARORA
Every march has been CIFF time for many decades in the furniture and home textile businesses but CIFF has been postponed because of the outbreak of coronavirus this year a al events of these months have. I hope this problem is over soon and the humanity sighs of relief. Every march also becomes a marked date traditionally on the agenda of home textile and home décor industrialists for two decades. It is an important event in every march. Homedeco Kazakhstan is held in Almaty by Turkel Fair Organization Company of Turkey. It offers great opportunities for the home decoration and houseware products for trade and trends. Having a long experience in the event organizations especially in Russia and CIS countries, Turkel is an expert in the region. I believe Turkel will record another success this year to motivate the industry. As the only monthly publication published totally in English for 20 years, HTE will be at Homedeco to distribute free copies and to cover the event for the readers. Again, I wish the health problem vanishes soon and we see China in the first league of economy. This will be good news for the whole world. Let’s meet in Almaty for triggering the trade and to see what’s new in the industry. I lucrative business for all involved.
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Correspondents
Domestic Advertising Manager
Elke ARORA Adem SACIN (adem.sacin@img.com.tr) +90 505 577 36 42 Omer Faruk GORUN (omer.gorun@img.com.tr)
International Sales Manager
Ayca SarIoglu (ayca.sarioglu@img.com.tr) Tel: +90 212 604 5100
Technical Manager
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Art Director
Tolga Cakmaklı (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Yusuf DEMIRKAZIK (yusuf.demirkazik@img.com.tr )
Subscription
Ismail OZCELIK (ismail.ozcelik@img.com.tr)
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March 2020
PROFILE
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Intense interest in Divanev’s striking designs at İMOB Fair A brand of Yatas Group, Divanev, which represents a new style in the world of sleep, furniture, and decoration, participated in the 16th International Furniture Fair (İMOB) held in Istanbul between 21-26 January with original and innovative designs. On the first day of the fair, Divanev collections received full marks from industry professionals.
March 2020
PROFILE
12 HTE
Divanev, one of the new brands of Yatas Group, the innovative face of the furniture, mattress and home textile sector, took its place at the 16th International Furniture Fair (İMOB) with its stylish collections, which is the synthesis of modern and traditional style this year between 21-26 January. At the fair held at CNR Expo in Yesilkoy, Istanbul, Divanev introduced the most stylish products from the sofa set to the dining room, from the bed base to mattresses, from the bedroom to the young room, with the motto of “We will be at 100 points soon”. Speaking at the fair Yatas Group General Manager Nevzat Yildiz, said, “We want to build a strong network of dealers for Divanev by introducing it to all Turkey. In this context, IMOB is a very valuable organization for us. We will open more franchise stores in every province of
Turkey. We aim to have 100 stores in a short period. The first store of Divanev was opened in Istanbul Dudullu in September. In this context, we plan to open four new stores in Istanbul: Masko, Izmit - Mobesko, Antalya Aspendos and Eskisehir – Downtojn in January. In the first quarter of 2020, we will bring Divanev to consumers in Ankara, Duzce, Trabzon, Balıkesir, Sakarya, Bursa, Erzincan, Samsun, Bolu, Tekirdag, Kahramanmaras, Osmaniye, Adana, Elazig, Ordu, Tokat and Sivas. Our turnover target for Divanev in 2020 is 150 million TL.” March 2020
PROFILE
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Zorlu Tekstil showcased its innovative products in Heimtextil Zorlu Tekstil participated in Heimtextil Fair, the most important international home and contract textiles fair in the world, with innovative products and solutions that it has put forward with a target of sustainable future. In Heimtextil held in Frankfurt, Germany between 7-10 January 2020, besides the innovative 2020 collections of TAÇ and Valeron brands, Korteks also offered innovative yarns to visitors. March 2020
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Zorlu Textile Group, which is the biggest integrated producer of Europe in home textile and polyester yarn production, participated in Heimtextil, the most important international home and contract textiles fair of the world, which has made a name for itself with its sustainable products and solutions. At the fair, Zorlu Tekstil exhibited the flame-retardant curtains of TAÇ, air cleaning curtain that absorbs odor and reborn curtains produced from pet bottles. Also, the newest collections of the 2020 season met with the visitors at the TAÇ stand. Technology trend with Valeron Lab Zorlu Textile Group, which invested in R&D and design a lot, brought the innovative face of Valeron with Valeron Lab to visitors at Heimtextile Fair. Valeron, which has brought a unique style to living spaces with its simple, elegant and refined concept, now offered more colorful and trendy products to consumers with Valeron Lab. Valeron Lab offers innovative products to various customer groups especially in the European market with its approach, which is fed by technological trends and inspired by R&D. Valeron, bringing its collections together with users in more than 200 points in nearly 40 countries, especially in Europe; With its six basic series namely Reborn, Crafted, Therapy, Turcotton, Style and Essentials, Valeron Lab aims to increase its markets and customer diversity more. Korteks, the largest polyester yarn producer of Europe, which makes a difference especially in the field of technical textiles of the group, presented TAÇ UV Resistant, Automotive Yarns, DRY TOUCH®, Recycle, PLA and many other different functional yarns to its visitors at Heimtextil.
EVENTS
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Proposte 2020 rescheduled Proposte 2020 has postponed its dates to 23-25 September 2020. The location is always Villa Erba in Cernobbio as it is close to the market.
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Due to the worldwide emergency caused by the Coronavirus (Covid-19), the entire European fair calendar is subject to changes and postponements. The Management of Proposte has considered all possible solutions in order to implement the best strategy in the face of the emergency and has come to the conclusion that shifting the 2020 dates to September is the best choice. President Piercarlo Viganò explained the decision as follows: “We started with the common intention of confirming the April date to give a sign of positivity and continuity to the worldwide market. The situation has evolved on a day-by-day basis, both internally and internationally. The strong reduction in air traffic and the cancellations of flights to Italy ordered by some governments and airlines has led us to a forced choice. Therefore, we have decided to postpone the event to ensure that everyone has the opportunity to visit our exhibition in full tranquility and continue their business as usual. It is a decision we have taken for reasons of force majeure, but it is certainly the best solution for the 2020 edition of Proposte in this difficult yearâ€?.
The choice made by the Board of Proposte will therefore make it possible to give continuity to our international event devoted to furnishing fabrics and curtains and to allow exhibitors to present their collections to the traditional public of Proposte, that is made of a rich number of professional and qualified operators.
PROFILE
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Cotton Box brings the best of Turkey to the world in the fields of cotton home textiles! The brand’s 2020 goal is to provide authorized dealers and distributors in Western European countries. Cotton Box, established in 2008 by Sümaş Tekstil, one of the well-established companies in the textile sector, continues to grow both in the domestic market and abroad. In the world of 1000 in Turkey over 200 locations in 35 countries located Cotton Boxer, will expand its network to promote Turkish textile exports in new markets. Saying that they are Scandinavian market, African continent and America in their targets, Nuri Turgut, Chairman of Cotton Box, gave information on many subjects from healthy raw material usage to collections.
First of all, can you give us information about your brand, production capacity and market share? Our story, which started in the home textile sector as Sümaş Textile for more than 40 years, continues with the Cotton Box brand that we established in 2008. As one of the strongest players in the industry today, over 1,000 March 2020
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Nuri Turgut, Chairman of Cotton Box
in Turkey, we continue to offer services with over 200 sales points in 35 countries in the world. 35% of our production exported by our own brand we represent Turkey successfully the home textiles industry in the global arena. In addition, we are growing with a focus on design and innovation and we continue to contribute to the national economy. We are among the top 3 brands in the domestic market professionally. We are among the top 5 brands on the basis of the final consumer.
Can you inform us about your new products and features of your collections? We successfully represent Denizli home textile under the brand roof in the global arena with our quality production, natural raw material usage, unique designs and environmentalist approach. In the field of cotton home textiles for infants, young and adults; bed linen set, quilt-pillow group, towel-bathrobe group, bed cover and evening dresses group is available in a wide range of products. We renew the collection twice a year. In 2019, we added Alaturca, Nature, Garden and Marine series to our summer collection with the concept From Tradition to Future. In our winter collection, we introduced innovations such as Toprak, Denim and Folk Art to the sector. We develop designs to suit every decoration taste.
PROFILE
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What are your goals of domestic and international stores? Our 2020 target in the domestic market is to increase the number of our dealers by 10%. To make authorized sales and distributorship agreements in Western European countries which we have difficulty in reaching abroad. In the Balkans, Eastern Europe, North Africa, Central Asia, Russian-speaking countries, Middle East and Gulf countries, where we are currently in the market with our own brand, we want to open retail stores with our own brand signage and make our brand awareness permanent. As Cotton Box, we are a brand marketing company. Within the framework I have briefly stated on our brand, we have investment and export target in the geographies I have specified. Our goal for 2023 is to open our own brand directly to the final consumer by opening direct stores both at home and abroad. Although we determine the number and locations of the process, we shape our business plans in line with this goal.
As a brand that addresses both the domestic market and abroad, what points do you pay attention to when addressing consumers in different cultures? Even though the transition between the cultures has
reached the highest level from the point of communication, a Scandinavian and Mediterranean culture and a Gulf countries culture and Russian culture have differences. By using motifs from these different cultures in our products and designs, we ensure that every consumer can find something of their own.
Where are the countries and regions to which you export? We export to Balkans, Eastern Europe, North Africa, Central Asia, Middle East, Gulf and East Block countries with our own brand. Our target markets include the Scandinavian market, the African continent and America.
Your products are in direct contact with the human body. What do you pay attention to and what certificates do you have? In all of our collections, we act with the awareness that main healthy raw material is the basis of healthy sleep. We use only cotton yarn in our products. We produce in accordance with European standards and we use natural materials in the printing and dyeing stages in order to reach the consumers in the most natural way. We control the standards in our production with ISO 9001 and EcoTex certificates. March 2020
HGH India attracts global interest for home textiles, home décor, houseware and gift items
PROFILE
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Offering excellent opportunities, HGH India 2020, India’s leading trade show for home textiles, home décor, houseware, and gifts is scheduled to be held in Mumbai for the 9th time, 7th July for HGH India Plus members, 8-10 July 2020 for all trade visitors. Consumer demand for home products in India is increasing by 20-25% per annum. In India’s growing domestic market, HGH India will help you identify potential business partners, showcase new products for target groups, meet & network with major trading houses, discover new business opportunities & enhance your brand image.
HGH India is a global convergence hotspot for international exhibitors & domestic players. It is a truly international trade show for the tasteful Indian buyer. HGH India 2020 is a unique & the most trusted platform for exploring the unexplored horizons of the vast & multifaceted India market.
HGH India is scheduled at the beginning of the prime sourcing season for Indian trade buyers. Growing number of trade visitors & exhibitors year after year is the testimony of HGH India’s effectiveness in delivering business results. Over 80% of the exhibitors & 90% of the visitors have been returning year after year, reflecting the importance of this trade show for both sellers & buyers.
Connecting Collaborators For eight years now, HGH India has been a powerful catalyst in creating strong & successful networks between Indian & international brands, manufacturers, importers & exporters on one hand & Indian retailers, wholesalers, institutional & trade buyers on the other.
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HGH India is a comprehensive hub for market research, trend information, product innovations & cost-effective sourcing for all kinds of business collaborators. Promising to be bigger& better for the ninth year, HGH India 2020 will offer a versatile platform for brands & manufacturers to present their innovations & trending collections to their channel partners & institutional buyers in the Indian market.
Product Portfolio HGH India brings together a varied range of products. These can be classified into six broad categories.
Home Textiles Furnishing & decorative fabrics, curtains& blinds, decorative made-ups, bed linen& decorative beddings, mattresses& pillows, comforters &blankets, towels & bath linen, table & kitchen linen, carpets & floor coverings.
Houseware Kitchenware, kitchen appliances, cookware, tableware, bar accessories, bathroom accessories, cleaning & maintenance products, storage, home appliances, security, disposable articles, outdoor & general houseware products.
PROFILE
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Home Decor Wall papers, wall decorations, blinds, floor coverings, rugs &carpets, bathroom accessories, artifacts, handicrafts, figurines, table decorations, decorative hardware, clocks, decorative lights & switches & decorative accessories, dry flowers &fragrances, artificial flowers& aroma oils, candles & candles stands etc.
Small Furniture Coffee tables & consoles, side tables, wall separators, single chairs, bean bags & pouffes, rocking chairs & stools, garden furniture, racks & trolleys, bar cabinets & storage chests, dressers & mirrors, wine racks &glass holders, book shelves & magazine holders, wooden & metallic display units, etc.
Gifts Photo frames, glassware& crystal, barware & cutlery, clocks & watches, personal gadgets, houseware, home textiles, fashion accessories, decorative accessories, gifting accessories, celebration & festive products, handicrafts, bags, boxes, gift packaging etc.
Products for Babies & Kids Baby blankets, baby bed & bath products, kids’ mattresses & pillows, kids’ home utilities, prams & walkers, kids furniture, cutlery & tableware, water bottles, kids’ storage, soft toys, technical & action toys, school articles & stationery, sports, leisure & outdoor equipment, maternity products, baby gift sets, parties & celebration products, festive products, disposable articles, decorative products for kids.
2019 was a real success! HGH India 2019 received an overwhelming response from 35,900 trade visitors (+2.9%) from 500 cities and towns across India. These serious trade buyers had come to explore and source products from 700 brands and manufacturers (+15%) from 32 countries. HGH India 2019 was spread over three halls, each dedicated to specialised categories of Home textiles & furnishings, home décor & gifts and houseware. Visitors praised the clear product-wise division of exhibitors as it helped them in focussing on specific and relevant products for their sourcing needs. From the exhibitors’ perspective, this segmentation assured that every category got high visibility and visitors’ attention, irrespective of its location.
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SOME TESTIMONIALS: Ebru Bayramoglu Head of Global Business Development, Home & Interior Textiles, Lenzing Coming to HGH India is a very good experience. Here, we get an understanding of the Indian market, and this is important to me. We supply not only to the Indians consumer via our value chain partners, but also to the international market via Indian producers which are exporting to the US, Europe, and other countries.
Amit Gupta Director Marketing, Veriza “This is our fifth year at HGH India and we feel it is the right platform to launch new brands. Veriza was launched at HGH India, and it has been a great journey since then. We have seen great team spirit here, especially from the organizer’s side. Everybody has been
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supportive, and the whole industry has come together as one.”
Piyush Parakh Director, Artypillar “HGH India 2019 has been a good show. The team has worked really well, and allowed visitors to come in unaffected, and we hope to see more success next year. We have been participating in HGH India since 2016, and have received a good response since then.”
Hans van Aken General Export Manager, Forest Group, The Netherlands “We have seen more customers this year, than last. HGH India is a good place for us to market our goods. Over the last six years, it has only become better as it grows. Through HGH India, we get a lot of enquiries from all over India, and because of the trade show, our brand has become bigger and stronger in the Indian market.”
Gaurav Sureka Director,Ascent Decor Private Limited
HGH India team worked very hard to deliver results. I really appreciate their team efforts over the year. So, hats off to them, they have pulled it off very nicely and thank you so much for keeping us on track.
Rajjnish Aroraa Vice Chairman, Dicitex Furnishings This is the eighth successive year of our participation and I have seen HGH India grow every year! I’m so happy to see 700 exhibitors here. People now look upto HGH India for new ideas, innovations and a source of newest trends and direction where industry is heading. I am looking forward to HGH India 2020.
Abhinav Mahajan Director, Maspar The response at HGH India 2019 has been tremendous, and we have built a big customer base here. We have seen a lot of growth, as a result. Thanks to HGH India, we have been able to reach out to retailers, and showcase our products. This inspires us to keep coming back. March 2020
PROFILE
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Everything needed for industrial and home textile is at DK Tekstil DK Tekstil was established in 1984 to produce textile products resistant to industrial washing for hotels, hospitals and restaurants, and continues to work in Antalya Organized Industrial Zone. DK Tekstil, which prefers Turkish, Egyptian and American cotton as raw material, produces the products needed by the facilities under one roof as towel sets, spa group, bathrobe, bed and restaurant textiles. Capable to manufacture 160 tons of towels and 220.000 m² of fabric monthly at its 52.000 m² open and 22.000 m² closed area with more than 30 years of experience, DK Tekstil works every year to produce professional solutions for the demands and needs of the sector. Exporting to many regions of the world such as USA, Russia, Europe, Arab and African countries DK Textile Realizes its domestic and foreign promotional works by participating in fairs such as Heimtextil, Anfaş, The Hotel Show Dubai, Emitt, Hostech and Evteks. DK Textile will meet its novelties and variety of product portfolio with customers especially in the coastal hotels in the renovation times of the hotels in 2020. Examples of the works of the company that has signed major hotel projects; Kempinski Russia, Loisium Spa Austria, Charleson Luxury Nigeria, Somali Airport Hotel, Center Ville Montenegro, Rixos Borovoe. March 2020
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Many trade shows have been hit hard by coronavirus
From carpets to furniture, from beauty to jeans, some of the world’s biggest trade shows were either cancelled or rescheduled due to the coronavirus outbreak.
The coronavirus outbreak has caused the cancellation or postponement of more than 24 exhibitions and conferences worldwide, hammering the $2.5 trillion trade show industry. The cancellation of trade events is having damaging ripple effects across the hotel, airline, entertainment, marketing, restaurant and other industries. More and more organizers are pulling events over fears of spreading the potentially deadly disease, with many thousands of attendees having to alter travel plans. Some events were cancelled with the policies of their States
some others were done because of the fear of lack of attendees. From the event list of Istanbul Magazine Group, we were notified the cancellation or rescheduling of major fairs such as CIFF, Interzum Guangzhou, and Domotex Asia China Floor fairs from China; InterCharm from Bologna, Italy; China Homelife in Turkey, etc. Domotex Asia has been postponed to 31 August – 2 September 2020; Cosmoprof Worldwide Bologna to 11-14 June 2020 with the good hope that the virus problem will be over. March 2020
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We hear many rumors about the cancellation or rescheduling possibilities of many other shows. These rumors will be certain as time goes by. The fashion industry has also been affected by coronavirus as the Kingpins denim trade fair in Hong Kong has been called off. The event’s organizers said the show, scheduled for midMay, would not go ahead because: “We are very concerned about the situation in China and understand that many of our exhibitors and attendees are dealing with extreme difficulties and uncertainty due to efforts to contain the spread of the virus.” The coronavirus outbreak isn’t scaring off all event planners, however. Singapore Airshow, which takes place every two years, attracts hundreds of global aerospace firms as they exhibit their latest products and hope to strike multi-million-dollar deals. The fair was held on its regular dates, 15-20 February 2020. Still, the number of exhibitors pulling out of the show has topped 70, including some of the biggest names in the aerospace industry, including US giant Lockheed Martin and Canada’s Bombardier.
“I’ve never seen it so quiet,” said Jon Grevatt, Asia-Pacific defense industry analyst for military guide Jane’s. But the Food&HotelAsia-Hotel Restaurant and Cafe expo, referred to as FHA-HoReCa, in Singapore has been moved from March to July. The event was postponed because of the outbreak. China, in particular, is an important hub for trade events, and the exhibition industry is an “economic engine” for the country. With more than 76 thousand cases of the virus and over 2,300 deaths, however, event organizers say postponing or canceling conferences is absolutely necessary. Some convention centers have even been converted into temporary hospitals. Rescheduling events can pose serious financial issues for organizers. They may not be able to book the same venue for their preferred date and can lose money they’ve spent on the event space and other services like catering and conference management. Exhibitors and attendees also face challenges when events are canceled or when they choose not to attend, such as losing stand deposits or cancelling the travel arrangements. March 2020
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14 Homedeco opens for whole home sourcing
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International fair for home textile, interior decoration and houseware opens for the 14th time in Atakent International Exhibition Center, Almaty, Kazakhstan, 16-18 March 2020.
The 14th International Exhibition for Home Textile, Interior Design and Houseware Homedeco Kazakhstan will take place between 16-18 March, 2020 at Atakent Exhibition Centre in Almaty in order to showcase the latest trends set in the industry. This three-day trade fair showcases products like a good opportunity for promoting home textile and interior design goods to all Central Asia regions through representatives of reliable wholesaler companies and trade shops etc. in the industry. Homedeco Kazakhstan fair is the most prestigious and comprehensive show in its field on the territory of Kazakhstan. It offers excellent opportunities for promoting and trade of home
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textiles, decoration and interior design goods to all Central Asia regions. 13th Homedeco Kazakhistan hosted over 4500 buyers with participants from 81 international exhibitors from 9 countries including Turkey; Kazakhstan; Turkmenistan; Poland; Italy; China; Belarus; Kyrgyztan and Malaysia overall in 4,250 m2 net space. Retailers from home-textile (curtains& tulles; towels; home-textiles; carpets) attended the show to meet the wholesalers & orders worth billions of dollars have been given during the Show. Kazakhstan Market Strengths Kazakhstan $ 2.5 billion (93.3% import). In addition to Turkish, Russian and CIS region exhibitors the fair hosts several dedicated international exhibitors from Europe.
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B2B meetings B2B meetings with buyer delegates and the key persons of the Industry from Kazakhstan and Turkey and neighborhood countries will be arranged during the exhibition days. These meetings aim to build up new international cooperation initiatives and to leverage export trade volumes with professional buyer delegations and the key importers of the industry especially from Kazakhstan and the neighboring countries like Kyrgyzstan, Uzbekistan, Turkmenistan, Tajikistan, China, Azerbaijan and Novosibirsk region of Russia.
Why Kazakhstan? * Kazakhstan is the fastest growing economy in the CIS region with the annual growth rate around 5-6%. * Kazakhstan has very little production industry which makes the country dependent upon the imports only. However, wise decisions are being taken each year to boost the general industry in Kazakhstan. * In 2010 Kazakhstan joined the Belarus-KazakhstanMarch 2020
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Russia Customs Union in an effort to boost foreign investment and improve trade relationships. * Kazakhstan has very important petroluem reserves, uranium mines, and one of the biggest grain producers in the world. * Government`s wise approach and short term development programme to make Kazakhstan one of the 50 important economies of the world by the year 2030. * Kazakhstan government has 40 billion USD worth reserves to ensure a steady economy. * New hotels, residences, offices, shopping malls, food and beverage facilities are being built every year to cater the needs of the international companies, the local community, and the tourists who come to enjoy the beautiful nature of Kazakhstan enabling activities like skiing, hunting, and many other attractions.
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imm cologne 2020: The industry kicks off the new year with a dynamic start
Cologne has once again demonstrated its significance as a platform for contacts and inspiration but also as an ordering fair. Hosted right at the start of the year, imm cologne is the most important date on the interior design calendar. It’s where the entire interiors industry gathers to present and discover new launches from around the world, to experience the major future trends and make a successful start to the new season.
The legendary show of the interiors industry drew to a close on Sunday, 19 January 2020, with positive overall results. More than 128,000 visitors attended the event to attain inspiration from the industry. Contrary to the decreasing trend for other industry trade fairs, imm cologne achieved an increase in visitors compared to the most recent similar edition of the event.
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very ad a de h o ra ls 00 t ne a olog he 82,0 t came c f t imm cen ars, ofile. O 50 per e y r ious und al p prev rnation 04) aro n an i As inte 8: 80,7 Germ a g e . n y h an stro s (201 in t rded Germ ible nt reco or t s ck i i e s v d i i v ve n bu s, on uts i i e t a o a g e r t sult from rs, a e, th cen con ail trad e visito these re nent e h i t t trad rom d re With pite Des sale an omestic ears. “ es its p ease in d le cor nt y incr who rise in from rece unders s; the n l i l r hers s y a s d l i e n n m n n s e fo si ur tre to c f u o n e t b a n c h t t t r a ne bal ing ontr s impo residen c olog the glo c d t P i n se, imm ts a asizes imm on in itec d Bö esse. “ lly i l h t h i a p c s r r em po Ge ,a ona lnm ners said of Koe s emoti tive ther plan any fur arket,” a r e ffice nt issu ew, cre ss, m O e e a n Germ erman v v ti le ven ly try G xecu d the re dus attracti E n gh i the f a hi ho Chie esente a whole ional r d o f n t r w a a p gave intern t made öse, ce. gne B o d l n o d a i a c h a an its nt t year orm the r,” s th this us. Wi mic eve ew yea ’s perf of a et e n ologne tion a h i t dyn gave imp c o o a c ss lso s rt t A a a m a t , w e m s i hibh th it ising d with tor of t an Kur r the ex ful m o te pr ss rec y, J ct: “Fo eligh ucce i ustr g Di is d anagin ure Ind ve verd rcially s ake an M m e it iti The an Furn hly pos a comm stry to Cologne g u i s m r d r h a as in w ea . a Ge ent ologne ed the niture y ificance v e the imm c ow fur ign t all e 2020 , its s a s r h d t o e t i th at ir t to monstr e fa trad ent star e d in ll exce nce aga o has
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a platform for contacts and inspiration but also as an ordering fair. Together with all those involved, we will continue to strengthen the importance of this key event in a transforming market environment.� The success of imm cologne 2020 reflects the further development of its content and concept, a necessary step that the interior business event initiated this year. For the first time, the trade fair focused on two interior worlds: Pure comprehensively presented the world of on-trend design brands, while its counterpart, Home, showcased furnishing solutions with a lifestyle feel for modern dwellings. At the end of the trade fair, all those involved agreed that the new division had made
March 2020
SEE YOU AT HEIM TEXTIL 2020 Ozgul Packing, entered to packaging sector in 1999 which takes an important place in Turkish and world economy; today it has carried production facilities to 4.000 m2 indoor area from 140 m2 indoor area which was founded for PVC bags producing. Beside wire frame, piping and biding bags
it has expanded markets which was provided facilities to high frequency packaging and offset box packing as well. Ozgul Packing is a leading company in packaging sector with experienced staffs, machine parks in the line with changing IT, R & D efforts and product design.
Adil Mh. Vahdet Cd. Yamanlar Sk. No:9A/1 Sultanbeyli - Istanbul - TURKEY Phone: +90 216 592 62 44 Fax: +90 216 592 95 75 Mail: info@ozgulambalaj.com
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the event clearer and easier for visitors to navigate. With the significant expansion of Let’s be smart – Smart Village, the trade fair also placed much greater emphasis on smart living and provided the industry with a highly attractive platform for cross-sector matchmaking. Exhibitors and visitors welcomed the new structure in Hall 10 and the value-added content generated by the special Future Interiors event area, which focused on German furniture trends and the crucial issue of sustainability. The conceptual further enhancement of Hall 11 in the Pure Atmospheres segment was also seen as an important step in imm cologne’s development. “Together with our market partners
March 2020
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from the industry and the specialist trade, we will continue to systematically expand imm cologne into a global marketplace for the international furniture and interior design industry. This calls for the courage and the determination to break new ground,” said Oliver Frese, the new Chief Operating Officer of Koelnmesse, in his summary of the event’s future direction. Alongside the trade fair’s conceptual further development, imm cologne was considerably more emotional with trend areas such as “Das Haus”, Future Interiors and Pure Atmospheres. With special event areas like these, the 2020 interior business event provided both a space for interior moments and inspiration for commercial success. This year’s mix of new business, emotion, international reach and future issues are a highly promising signal for imm cologne’s further development.
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Sustainability and high value: the issues of the future dominated at Heimtextil 2020 The 50th edition of Heimtextil provided strong stimulus for the new furnishings season. 63,000 visitors came to get information on the major issues for the international sector from 2,952 exhibitors at the world’s leading trade fair for home and contract textiles. And among them, sustainability was the all-pervading major theme, outshining all others. March 2020
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Sustainability was a central thread that ran through the entire event at Heimtextil 2020. Extensive activities and informative displays demonstrated how material processes are changing all over the world, with a view to improving the environment, and how social responsibility in respect of the people employed in the industry is growing. Even if the figures still do not add up, and preparedness of consumers to spend more money for environmentally friendly textiles is still in its infancy, supply and demand at the world’s largest trade fair for home and contract textiles were larger than ever before. Durability and a second life are beginning to manifest themselves in products. “The re-think is really only just beginning,” says Martin Auerbach, General Manager of the Association of the German Home Textile Industry (Verband der Deutschen Heimtextilien-Industrie e.V.), “because to actually get to the circular economy, we must think and act with the entire value creation chain in mind. And moreover: up to now the product was the most important thing in the development phase. To achieve the transition to the circular economy, we need to formulate things the other way around. So, the questions become: What would the product that is optimized for economic circularity look like? How can we then achieve the required functionalities? And finally: How will manufacturers be able to differentiate themselves from the competition in the marketplace with their products?”
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Long-term thinking has a future As far as the visitors were concerned, the considerable interest in sustainable concepts was also in evidence in the newly instituted ‘Future Materials Library’ in the ‘Trend Space’ in Hall 3.0. The Library offered some exciting insights into innovations in sustainably produced textiles. The section on ‘Natural Assets’ drew attention to some hitherto unused natural treasures in the form of algae and stinging nettles, as did ‘Living Materials’ to cultured materials from a mesh of growing fungal fibers and ‘Biological Byproducts’ to agricultural resources in the form of orange peel and agave leaves. Then again ‘Remade’ demonstrated the potential for re-use inherent in textile waste material. All things are possible – the unifying concept is ‘diversity’ The question of trends for 2020 is, it seems, not at all easy to answer. The age of fixed stylistic currents, determined in advance, is over. Mass taste no longer exists. It is all about diversity. This was given impressive and abundant expression in the lavishly staged Trend Space in Hall 3.0, with no fewer than 1,000 exhibits: the giant dome for the ‘Luxury Heritage’ theme,
the half-pipe for ‘Active Urban’, the gigantic pouffe in a mix of materials representing ‘Multi Local’, the enfolding shelter of the tent for ‘Pure Spiritual’, the dynamic pole-dance scenario for ‘Maximum Glam’ and the giant blow-up figure as a popular feature for all concerned. The display for the topic ‘Where I belong’ illustrated that identity is formed as a result of many experiences. And these, in turn, have something to do with the way one furnishes one’s environment and what one likes. It is all about inclusion, getting together, chatting. The single main aim: a sense of well-being. And it is about using textiles in interior designs to create a cozy, pleasant atmosphere. And that may well look different for each of us. Function, diversity and networking in the contract business Diversity also constituted the overarching theme of the lectures in relation to Interior.Architecture.Hospitality, a range of products and specialist services intended specifically for interior architects and hotel planners. The ‘Interior.Architecture.Hospitality LECTURES’ were offered in collaboration with AIT Dialog and hotelforum. The lecture topics dealt with an extremely broad range of social and cultural challenges: urban living, short-
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term accommodation, as well as cultural and media landscapes. And the guided tours, too, were very well received by the trade visitors. Partners from the sector, including AIT-Dialog, AHGZ, arcade, architektur international, bdia and World Architects, took the participants of the ‘Interior.Architecture.Hospitality TOURS’ to exhibitors, carefully selected to fit in with the relevant topics. “The tours are very valuable and a great help, because many people are initially overwhelmed by the abundance of products and services at Heimtextil. On top of that, they offer participants something more personal and an individual view,” explains Jutta Werner from the nomad office in Hamburg, who took people through the halls on behalf of World Architects. “It was very clear that interconnection, transparency, innovation and recycling of materials were the major issues that concerned many – both companies and creatives.” The appeal for visitors of the commercial and contract textiles in the new ‘Interior.Architecture.Hospitality LIBRARY’ lay, above all, in their functional qualities. The textile materials library, which was on display for the first time, demonstrated the spectrum of modern functional textiles by means of a carefully curated selection of Heimtextil exhibits. These included ‘Sensation’, a flame-retardant velvet (Edmund Bell), as well as Solarflex, a twill with sound-absorbing properties (A House of Happiness – Royal Vriesco), ‘Vogue’, a water-repellent, textured wallpaper (Omexco) and ‘Soft Basic’, a hard-wearing velvet, (Gebr. Munzert). Altogether, the library contained 64 textiles grouped in four functional categories (hard-wearing, sound-absorbing, flame-retardant, and water- repellent). The library can be accessed online throughout the year (www.textile-library.com) and offers a valuable tool when selecting contract and commercial textiles. The trend towards a sustainable value creation chain also impacts significantly on contract business.
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That was clear from the exhibitors in the ‘Interior. Architecture.Hospitality EXPO’. The Expo, held in Hall 4.2, showcased a selection of textile products and furnishing solutions for commercial and contract situations. Exhibiting there, too, were Féline, a startup from the Netherlands with sustainable and highly flexible acoustic solutions made from wool felt. With their product, which goes by the name of ‘minimal art collection’, this newcomer to the market promptly won the coveted ‘Heimtextil Trendscouting by AIT’ award: “Many customers are unaware of just how damaging to the environment traditional felt manufacture is,” explains Renske Vogel, Founder and Managing Partner of Féline. “We did a lot of research before we started and took our time over the development. Now, with our Féline Fresco Collection, we can offer a genuinely sustainable and very modern alternative.” Initially, some 50 interior architects, planners and hotel specialists nominated the leading trend setters from amongst the exhibits at Heimtextil for the ‘Heimtextil Trendscouting by AIT’ award. On the second day of the trade fair, a distinguished jury of experts finally chose the ‘Heimtextil Trendscouting by AIT’ winner and three special mentions (the flaxbased wallpaper by Norafin Industries / Extra Organic, the OceanSafe principle and the Square LED from Marburger Tapetenfabrik). The new consumers are what make the difference Companies are increasingly coming to see the sustainability issue as an opportunity. Even the number of the companies attending Heimtextil 2020 with sus-
tainable operations was, at 259, higher than ever before. All these exhibitors had signed up for the Green Directory and its certification. Sustainable production and sustainable company behaviours are becoming a constant and reveal themselves in numerous areas at Heimtextil: self-adhesive decorative and functional films, designed to give furniture and walls a ‘second life’ (Konrad Hornschuch), the use of compostable materials (Alonso Mercader), traditional wovens from upcycled yarn (The Aviary Studio), one hundred percent recyclable wallcoverings, coupled with decorative and FSC-certificated ones with gleaming digital prints (Komar Products). The Spanish firm of Antex launched its sustainable products as long ago as 2007, but demand has increased in the last two to three years: “The new consumer is what is making the difference.” Ecological production The future of the textile industry, which has a huge impact on the environment, was also abundantly in evidence in the ‘Textile Technology’ section. That sustainability can be combined with further development is clear in the early, technical stages. Alongside automation, it is digitalisation, above all, that offers so many new possibilities. That includes printing machines, which not only reduce consumption of energy and water, but are also quicker and work with water-based inks containing eco-certified pigments (KIIAN Digital/JK Group). Super- soluble, intensely pigmented dyes for digital printing save up to 35 percent energy per kilo of fabric and up to 30 litres of water, because washing and steaming processes are
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omitted (Itaca Textile). A new paper for transfer printing that, because of a special coating, requires no preparation or secondary treatment, makes for both speed and improved print quality (Neenah Coldenhove). Individuality through flexibility There has never been such variety on offer as there is today. Most collections are designed to be sufficiently adaptable to realize individual furnishing wishes. Lampshades can be covered in fabric of all sorts and kinds (Dannells), the color of Wetcare products can be changed to create any and every desired effect (Pintail International), wallcoverings metamorphose into unique one-off designs for the walls (Feathr Oy and Welter Manufaktur für Wandunikate), the choice of prints and jacquards for upholstered furniture is growing (B&B Fabrics). The trend for flexibility was to be seen in both smaller and larger scale items, and as a cultural mix, with motifs from India, Japan and Africa (S. Gramage Hogar). The open interpretations that collections were susceptible of, the mixture of colors, fabrics, prints and embroidery, open a new pathway to lighter- hearted and more opulent interior furnishings (Sanderson – Caspian/Style Library).
Maximalism increases in popularity From a new upsurge in grandeur, luxury and splendor, there emerge a number of highly expressive images, that have spread across wallcoverings and upholstery fabrics. Jungle motifs are eyecatchers in every respect (Parato, Safeco); so too are modern representations of flora and fauna (Clarke & Clarke, Gardisette), exotic animals (Nooteboom Textiel, Pintail International), animal prints (Castilla Textil), insects (Safeco), peonies and parrots (Alfred Apelt). Maximalism also dominated the ‘Window & Interior Decoration’ section, with a bold, electric mix of designs. More textiles, more decoration, more wallcoverings, more humor – anything and everything seems possible. DecoTeam deliberately set out to achieve a real sensation with an extraordinarily striking flowered wallpaper, creating a quite different look. The showy effect of the enlarged design in the design for the wall, with its Middle Eastern allusions, was a planned contrast to the more modest tranquility of the plain fabrics from Castilla Textil. The greatly enlarged floral wallcoverings from B&B Fabrics provide a real statement for a hotel lounge setting. Huge floral patterns on sound- absorbing textured
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wallpaper (Adawall Wallpaper Factory) were just as impressive as the extensive views of gardens in bloom, displayed on the wall hangings from Nooteboom Textiel. Textiles Joyper caught people’s attention with their tiger motif, enlarged by 300 percent. Then again, the life-size bull-fight scenes, realized as digital prints, was the flagship product for Artica Textile (4.1). Above all, the extremely large, floral printed patterns on curtain fabrics, (Comersan), on wallpapers (Ohpopsi) and rugs (Essenza Home) made it clear that strong motifs and statement colors have a future. Tired of grey furniture Beyond the large patterns, color returns to the landscape of the living room. “Color is back” was also DecoTeam’s motto, who, with their ‘Colorful’ theme, promulgated some intense colors. With gold, copper, ruby, amethyst and intense, dark greens and blues, such as petrol, an elegant world of color emerged – in stark contrast to the minimalistic color palette of Scandinavian mood boards in light or muted wood tones, natural shades and earthy colors. An imaginatively papered wall, cushions and pouffes in contrastMarch 2020
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ing colors, all daringly arranged – color brings movement into living rooms and has, perhaps, even got the potential to challenge the supremacy of the grey-in-grey of upholstered accessories and seating (SIC Global Textile). Greys are softened with pink, light blue and turquoise. Above all, saturated shades of yellow form a bridge from natural or neutral tones to a greater use of color. The sources of inspiration for the second decade are reminiscent of the golden 20s, a hundred years ago. Magnificent wallpapers with Jugendstil designs (Morris & Co/Style Library) or peacock-eye motifs (Nooteboom Textiel, Sanderson – Caspian/Style Library), the elegant resplendence of metal (Komar Products) or elegant textured patterns (Grandeco Wallfashion Group), fabrics with glittering sequins (Verhees Textiles) and cords with a matt sheen (Tassel & Trim) tempt us to indulge ourselves and enthuse over times gone by. A golden yellow adds a touch of luxury. Key to the impression of luxury, however, are velvet fabrics, on which the new colours really come into their own. (Ashley Wilde Group).
Taken from the world of fashion – decorative and artistic The recourse to glamorous ages past also brings to interiors patterns for curtains and furniture that range from the bold to the playful and are taken from the world of fashion (Pala Suni Deri). Patterns and motifs emerge, that also find application in the fashion, furnishing and lifestyle markets (Pattern Hive, Studio Bodhi). Rooms are dressed in the manner of haute couture (Karin Sajo/Grandeco Wallfashion Group). Original artwork (Sooshichacha) or sophisticated, woven fabric images are used for cushions and curtains (Woven Art Company). The patterning’s artistic side comes to the fore. Cushions with abstract faces in the style of Picasso (Alfred Apelt, Gardisette) are also part of this current and convey a touch of artistic sophistication. In addition, we find prints for wallpaper that use water color techniques (Eijffinger) and are even created as unique pieces in cooperation with artists (Feathr Oy). The next Heimtextil will take place from 12 to 15 January 2021.