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The star of domestic production shines The world’s number one toy manufacturer, China, has become unable to export its products with the global epidemic. This situation is expected to stand out domestic production in many countries, including Turkey. With Covid-19, which threatened the world and forced people to spend time in their homes, toy sales increased after the curfew brought to children. However, the world’s number one toy manufacturer, China’s being the center of the disease, made it necessary to take additional measures regarding toys from China. Having a share of 55% of the world toy market last year, China’s share in the market is gradually decreasing. With this development, even Turkey’s domestic production is expected to increase in many countries in toys. According to TurkStat data last year, Turkey has exported 148 million 507 thousand dollars in toys. Turkey ranks 43th in the toy world export, it takes only a 1 per thousand shares from the market. Even China’s closest rival, Czechia, which holds the biggest share of the toy market, has a 5 percent share from this market, and the eyes have been turned into whether the production center will change. On the other hand, some representatives of the sector interpreted that, “The dominance of the market will stop the import from China, which will open the way for local producers.” Also to be above the average of the child population shows that potential of the sector is high in Turkey. Turkey, where is next to Europe, which is the qualified consumption center of the world, has a high level of competence in the production with its young and skilled workforce. Turkey has many attractive advantages with its Europe’s largest logistics facilities, storage capacity and the power to rapidly deliver products to target markets with intermodal and hybrid methods. Industrial Zone), which is planned to open in 2022, is also expected to be a breath for the domestic toy industry. It is expected that the 45 percent investment discount, 30 percent discount and uninterrupted electricity supply, and finally support for personnel and production investments will speed up the production of value-added toys in the OIZ, We hope this process will bring good luck to our country.
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