Business Partnership Kit

2022

BUSINESS PARTNERSHIP KIT

PARTNERSHIP OPPORTUNITIES WITH THE IOWA STATE UNIVERSITY ALUMNI ASSOCIATION TM

CONNECT WITH

Iowa State University Alumni Center THANK YOU for your interest in partnership opportunities with the Iowa State University Alumni Association. We are proud to be the central organization connecting Cyclones everywhere.

Our constituents include a diverse group of 270,000 professionals, including CEOs and presidents of Fortune 500 companies, elected officials, astronauts, teachers, and farmers. Partnering with the Iowa State University Alumni Association allows you to reach these actively engaged Cyclones and create a connection with your organization.

Let’s work together to find the best options for your business to connect with our constituents.

Cyclones Everywhere!

Jeff Johnson, PhD ‘14 Lora and Russ Talbot Endowed President and CEO

For all inquiries, please contact: Kyle Johnson Business Partnership and Membership Manager Iowa State University Alumni Association 429 Alumni Lane, Ames, Iowa 50011-1403 515-294-8488 kjohn1@iastate.edu

TABLE OF CONTENTS 2 Executive Summary 8 Business Membership 13 Advertising 42 Program & Event Sponsorship 76 Alumni Center Rentals 78 Policies

EXECUTIVE SUMMARY MISSION To facilitate the lifetime connection of alumni, students, and friends with Iowa State University and each other

VISION

To be the best alumni association in the U. S. at engaging and advancing the achievements and opportunities of its alumni, student, friends and the university to make communities, Iowa, and the world a better place.

OUR ALUMNI MAKE POWERFUL CONNECTIONS

A partnership with the Iowa State University Alumni Association means being part of one of the largest alumni families in the Big 12 Conference. Connect with 270,000+ alumni worldwide and more than 30,000 students through various sponsorship, event, and advertising opportunities.

CURRENT STUDENT ENROLLMENT: Alumni by age group 60K

30,708

56,977

50K

49,183

48,840 43,289

40K

46,541 38,914

30K

26,431

20K 10K

12,835 5,284

0 Age

< 24

TOTAL ALUMNI: 4

25-34

35-44

45-54

55-64

65-74

75+

279,086

Unknown January 2022

WE ARE IN ALL 50 STATES AND 150 COUNTRIES 299 171 284

4,130 592 2,039 816

342

523

19,538

1,836

718

7,622

11,283 4,771

861

2,464

2,706

5,666

886

1,441

6,610 120,050 17,964 2,439

4,122

5,844

1,007

9,490

744 1,588

887 499

271

711

2,020

2,599 143

2,884

138 722 1,297 241 1,933 324

2,853 1,073

2,282 5,321

324

388

Total alumni living in the U.S.: 272,226

Alumni living outside the U.S.: 7,573

Alumni living in unknown locations.: 12,143

July 2021

E XE CUT I VE SUM M A RY

5

IOWA STATE ALUMNI BY COUNTY LYON

OSCEOLA

159

115

SIOUX

O’BRIEN

481 PLYMOUTH

598

DICKINSON

EMMET

682

WINNEBAGO

224

CLAY

372 553

PALO ALTO

350

490

CHEROKEE

BUENA VISTA

336

KOSSUTH

295 POCAHONTAS

558

411

HUMBOLDT

230

MITCHELL

215

388

222

1,432

WRIGHT

FLOYD

CHICKASAW

408

293

FRANKLIN

496

354

314

WOODBURY

IDA

1,603

SAC

251

MONONA

CALHOUN

400

CRAWFORD

178

420

1,208

425 CARROLL

1,057

HAMILTON

HARDIN

GRUNDY

GREENE

922 BOONE

522

2,208

380

916 STORY

MARSHALL

18,883

1,635

CLAYTON

FAYETTE

351

414

708

WEBSTER

315

527

BREMER

BUTLER

ALLAMAKEE

WINNESHIEK

HOWARD

CERRO GORDO

HANCOCK

474

WORTH

BLACK HAWK

BUCHANAN

2,362

485

DUBUQUE

DELAWARE

1,544

398 JONES

TAMA

BENTON

LINN

545

638

6,251

450

SHELBY

355

AUDUBON

448

GUTHRIE

233

532

POLK

DALLAS

3,725

31,329

JASPER

POWESHIEK

IOWA

JOHNSON

1,126

537

480

2,851

424 MUSCATINE

POTTAWATTAMIE

CASS

1,572 MILLS

326

467 MONTGOMERY

252

FREMONT

PAGE

144

263

ADAIR

MADISON

225

718

WARREN

2,237

ADAMS

UNION

CLARKE

103

333

196

TAYLOR

122

RINGGOLD

132

DECATUR

152

LUCAS

188 WAYNE

134

MARION

MAHASKA

KEOKUK

WASHINGTON

1,199

466

260

559

MONROE

184 APPANOOSE

196

WAPELLO

462 DAVIS

167

JEFFERSON

276

727 SCOTT

3,333

901 LOUISA

HENRY

363

WAN BUREN

146

326 CLINTON

CEDAR HARRISON

JACKSON

200 DES MOINES

605

LEE

404 July 2021

6

E XE CUT I VE SUM M A RY

ALUMNI BY GENDER GENDER

Male Female Other/ Not specified

ALUMNI BY ETHNICITY

TOTAL ASSOC. % ALUMNI MEMBERS MEMBERS

158,629 114,492

19,750 13,217

12.45% 11.54%

13

0

0.00%

FIRST ISU DEGREE TYPE Undergraduate Masters Doctorate

TOTAL ALUMNI 249,463 41,957 22,555

ETHNICITY Asian or Pacific Islander Black or African American Caucasian, not of Hispanic origin Hispanic Multi-racial Native American Unknown

TOTAL ASSOC. ALUMNI MEMBERS

% MEMBERS

10,820

441

4.08%

4,984

303

6.08%

171,812

25,867

15.06%

4,346 437 702 80,033

178 54 52 6,077

4.10% 12.36% 7.41% 7.59%

COLLEGE OF FIRST ISU DEGREE* ASSOC. MEMBERS 32,239 4,208 2,785

% MEMBERS 12.92% 10.03% 12.35%

COLLEGE Agriculture & Life Sciences Business Design Engineering Human Sciences Interdisciplinary Liberal Arts & Sciences Veterinary Medicine

TOTAL ALUMNI

ASSOC. MEMBERS

% MEMBERS

45,579

6,547

14.36%

37,364 14,651 54,255 15,569 3,393

3,740 1,020 6,958 525 190

10.01% 6.96% 12.82% 3.37% 5.60%

80,778

9,150

11.33%

6,547

1,078

16.47%

* These numbers are based on a person's first ISU degree. If someone has multiple degrees in their first degree year, they will appear on this table multiple times.

July 2021

E XE CUT I VE SUM M A RY

7

Photo credit: Vision Air Iowa/Danny Engesser

BUSINESS MEMBERSHIP

BECOME AN ISU ALUMNI ASSOCIATION BUSINESS MEMBER BENEFITS Annual ISUAA Wall Calendar Business member designation on ISUAA Business Directory listing Business member window sticker Hyperlinked logo in ISU News Flash e-newsletter (once/year) Opportunity to display company brochures in the ISU Alumni Center Opportunity to provide giveaway items at Cyclone Central Tailgates Receive 10% off ISUAA advertising and sponsorship rates Receive 10% off room rentals at ISU Alumni Center for meetings, interviews, or company events* Recognition in VISIONS magazine (once/year) Recognition on ISUAA business membership webpage VISIONS magazine subscription Career-level designation for annual VISIONS magazine recognition Career-level designation on ISUAA Business Directory listing Logo placement on the slider at the bottom of ISUAA website homepage One LinkedIn post per year showcasing all career-level business members One targeted, direct email per year notifying readers of career opportunities** One targeted, direct mailing per year notifying readers of career opportunities** Promotion of career opportunities via ISUAA Career Services webpage, including four LinkedIn posts per year promoting opportunities

STANDARD $300/year

CAREER-LEVEL $600/year

          

                 

33% OFF FOR NON-PROFITS! *Subject to availability. Discount may not be used in conjunction with any other discount or special offer. **Email and direct mail opportunities must be related to career programs, must be targeted to a specific demographic, and will include a descriptive statement about career opportunity from ISUAA business member. All expenses related to these activities will be the responsibility of the business member.

10

DISCOUNTS EVERYWHERE PROGRAM LOOKING TO REACH CYCLONES EVERYWHERE, REACH NEW BUYERS, AND DRIVE FOOT TRAFFIC TO YOUR BUSINESS AT ZERO UPFRONT COST TO YOU? Your special discount is positioned as an exclusive benefit for members ONLY of the ISU Alumni Association. Our members log in to a password-protected site before they can access and use your offer. Each business location receives a dedicated page that will appear when nearby members search their city or ZIP code for deals. Members can access their benefits on their PC or mobile device. The ISUAA utilizes communication tools to create awareness of discounts offered at no upfront cost to you.

A Client Agreement is all that is needed in order to begin offering a discount to our members.

Yes, it is that easy!

11

TESTIMONIALS “Have you ever met an ISU alum who didn’t love their time in Ames? We have found great partners in the ISU Alumni Association! As we work to market the large number of quality job opportunities in the Ames/Story County posted through our job board WorkInAmes.com, the ISU Alumni Association staff has worked with us to match sponsorship opportunities to our goals and objectives.

The staff has been responsive to our message, and our sponsorship activities are connecting us with ISU alumni across the country.”

Brenda S. Dryer (‘87 Human Sciences) Director of Workforce Solutions

“Our business membership has given First National Bank the opportunity to connect with alumni and friends of ISU. As an organization, we are committed to building strong community partnerships, and the ISU Alumni Association does a great job of strengthening relationships between the University, businesses, and community members.”

Nicole Rasmussen (’97 Marketing) First National Bank, Ames-Ankeny Business Member since 2010

“As a firm, we value lifelong and ‘life-wide’ learning - pursuing new knowledge, then wisely practicing the new insights gained from that knowledge throughout the length and breadth of life. Participating in and supporting OLLI over the years has been, and continues to be, an excellent way for us to fulfill those values as a firm, and to promote those same values in Ames and Story County. We truly believe that OLLI’s beneficial impact on our community is well worth any contribution of our time, energy, and money.”

Steven J. Larson Clarity Asset Management, Inc.

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ADVERTISING

CY-FIVE Formerly called “Young Alumni News,” published for Iowa State graduates who are 34 years of age and younger.

AUDIENCE Graduates of past 12 years REACH International 35,859 audience members per issue OPEN RATE 26% DISTRIBUTION Email (May be segmented to specific graduating classes or via geographic region) DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

14

LEADERBOARD A

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

Horizontal ad located at the end of newsletter content Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $300

AD DEADLINE 15th of month prior to run LEADERBOARD A

PUBLISHED Monthly (1st Wednesday) *10% DISCOUNT Business members receive 10% off all advertising rates.

CY- F I VE E - NE W SLE T T E R 15

CY’S SUITCASE E-NEWSLETTER Travel newsletter of the Iowa State University Alumni Association.

AUDIENCE Past travelers, interested travelers and past travel preview attendees REACH 4,218 audience members per issue (may be segmented by grad year and geographic region) OPEN RATE 25% DISTRIBUTION Email DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

16

LEADERBOARD A Horizontal ad located following first section Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $300

LEADERBOARD A

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertising at any time.

AD DEADLINE 1st of month prior to run PUBLISHED Monthly (3rd Tuesday) *10% DISCOUNT Business members receive 10% off all advertising rates.

LEADERBOARD B Horizontal ad located following third section Size: 350 w x 110 h px

4.8611” w x 1.5278”h Price: $250

LEADERBOARD B

CY’S SUI T CASE E - NE W SLE T T E R 17

FAN FLASH E-NEWSLETTER The newsletter for members of the Iowa State University Future Alumni Network.

AUDIENCE ISU student members of the ISUAA REACH Local 4,198 audience members per issue OPEN RATE 52% DISTRIBUTION Email DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

18

LEADERBOARD A

Horizontal ad located in the middle of content Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $400

LEADERBOARD A

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

AD DEADLINE 15th of month prior to run PUBLISHED Published monthly SeptemberMay (no issue June-August) *10% DISCOUNT Business members receive 10% off all advertising rates.

LEADERBOARD B

Horizontal ad located above MORE ON THE WEB section Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $300

LEADERBOARD B

FAN F L ASH E - NE W S LE T T E R 19

FRIENDS OF A FEATHER E-NEWSLETTER Published with the goal of staying connected and in communication with ISU faculty and staff.

AUDIENCE ISU Faculty & Staff REACH Local 7,647 audience members per issue OPEN RATE 36% DISTRIBUTION Email DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

20

LEADERBOARD

Horizontal ad located below MEMBERSHIP content

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

LEADERBOARD

Size: 350px w x 110px h

4.9” w x 1.5” h Price: $300

AD DEADLINE July 1st September 1st December 1st February 1st April 1st

Size: 180px w x 300px h

2.5” w x 4.167” h Price: $250

SKYSCRAPER B

Vertical ad at end of all content

SKYSCRAPER A

SKYSCRAPER A & B

PUBLISHED First week of classes each semester in addition to a fall mid-term and a spring mid-term e-newsletter.

Fall (August) Fall Mid-Term (October) Winter (January) Spring Mid-Term (March) Summer (May) *10% DISCOUNT Business members receive 10% off all advertising rates.

F RI E NDS OF A F E AT HE R E - NE W S LE T T E R 21

ISUAA CALENDAR AUDIENCE Dues-paying members of the ISU Alumni Association REACH Mailed to 43,191 members nationwide DISTRIBUTION Postal mail DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Melea Reicks Licht at mreicks@iastate.edu ACCEPTABLE ART FORMATS Color: ISUAA Calendar is a fourcolor-process magazine. One, two or three colors only may not be accepted. No Pantone-match inks.

SHOW YOUR CYCLONE PRIDE Do you need another calendar for your home or office? Would you like to give a calendar as a gift?

Call the Iowa State University Alumni Association toll-free at 1-877-ISU-ALUM (or 294-2648 locally). Price per calendar is $17.99, plus $3 postage and handling. Alumni Association members pay the discounted price of $15, plus postage.

22

AD IN BACK Square ad located on the back section of the calendar. One spot available

A

Size: 2.75” w x 2.75” h (A) Price: $1,000*

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time. Academic year calendar, August to July.

SPONSOR LOGO

AD DEADLINE April 1

Sponsor logo on all monthly pages below the calendar. Sponsor logo is exclusive; only one spot available.

PUBLISHED Yearly

Size: 3.5” w x 0.7” h (B) Price: $10,000*

*10% DISCOUNT Business members receive 10% off all advertising rates.

B

I SUAA CALE N D A R 23

ISU NEWS FLASH E-NEWSLETTER A biweekly newsletter for cyclones everywhere from the ISU Alumni Association.

AUDIENCE Alumni, fans & friends REACH International 160,000 alumni and friends per issue OPEN RATE 27% DISTRIBUTION Email (May be segmented to specific zip codes) DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

24

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

LEADERBOARD A

Horizontal ad located after the ON CAMPUS content Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $800

AD DEADLINE 2 weeks prior to run PUBLISHED Bi-weekly on Fridays LEADERBOARD A

*10% DISCOUNT Business members receive 10% off all advertising rates.

LEADERBOARD B

Horizontal ad located after CLASS NOTES Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $400

LEADERBOARD B

I SU NE W S F L ASH E - NE W S LE T T E R 25

ISU RETIREES NEWSLETTER AUDIENCE Age 50+ ISU retirees, spouses & friends REACH Local 1,085+ across the U.S. DISTRIBUTION Postal mail, email & online DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

Newsletter MAY–AUGUST 2020

When Our World Turned Upside Down Dear Retirees, Welcome to our first – and I hope ONLY! — newsletter we publish during this COVID-19 pandemic we’re experiencing with people all over the world.

We are paying attention to ISU guidelines and what Iowa will be doing in the months ahead. At this time, the numbers of people in our state who have contacted COVID-19 and those who have died have not peaked and there are no good models of when that will happen. You can rest assured that we will use an abundance of caution, remaining on the safe side as we decide about fall programs and our great schedule of speakers.

We will offer programs only if we know it is safe to do so. YOU, our members, are the reason we exist; we want you safe, first and foremost. If you have questions, feel free to contact me or the ISU Retirees office.

Sometimes among the sadness and grief, I try to find a bit of humor. Our vocabulary has expanded with new terms or terms with new meanings: social distancing, masks, data models, PPE. How many of you know Dr. Fauci as if he were an old friend?

I have to say, the new closing to our emails, “Stay well,” makes me feel cared for; words do matter.

We have had to re-affirm our ability to stay in our homes, wash our hands, and for some, avoid boredom. We’ve been strong and we’ve been supported by people near and far, many we know, and some we will never know. We’ve also felt fear, sadness, anger, disappointment, anxiety, depression; I hope you have had someone to share both your good and “bad” feelings during this time.

All feelings are real and we do ourselves a favor if we can express them. For example, one day last week a friend sent me a great rendition of the hymn “It Is Well With My Soul.” As I listened to and watched the performers, tears began to flow. I realized I needed to cry. Sometimes a hug or kind word can help us find that good cry, and if you’re alone, as I am, music is a great “prompt.”

A recent CNN Town Hall program on the coronavirus ended with a poem that touched my soul.

I leave you with the following advice from Irish priest Fr. Richard Hendrick in a few lines from his poem, Lockdown*: Wake to the choices you make as to how to live now.

Today breathe. …we are always encompassed by Love.

Open the windows of your soul And though you may not be able to touch across the empty square, Sing.

Stay well, Sedahlia

* Read the entire poem at: https://www.irishcentral.com/news/coronavirus-lockdown-poem

Visit us online at: www.isualum.org/isuretirees & Like us on Facebook: ISURetirees

26

HALF WIDTH ADS

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

Size: 3.5” w x 2.5” h (A) Price: $100* Size: 3.5” w x 5” h (B) Price: $200*

A

FULL WIDTH AD

B

SEPT-OCT ISSUE Ad Deadline: August 1 Published: September 1 NOV-DEC ISSUE Ad Deadline: October 1 Published: November 1

Size: 7.5”w x 2.5” h Price: $325*

JAN-FEB ISSUE Ad Deadline: December 1 Published: January INTERIOR PAGE

MAR-APR ISSUE Ad Deadline: February 1 Published: March 1 MAY-AUG ISSUE Ad Deadline: April 1 Published: May 1 *10% DISCOUNT Business members receive 10% off all advertising rates.

I SU RE T I RE E S NE W S LE T T E R 27

MEMBERSHIP 101 E-NEWSLETTER Monthly newsletter for firstyear members of the Iowa State University Alumni Association.

AUDIENCE First-year ISUAA dues-paying members REACH National 1,204 audience members per issue OPEN RATE 42% DISTRIBUTION Email DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

28

LEADERBOARD A

Horizontal ad located in the middle of the content

LEADERBOARD A

Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $300

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertising at any time.

AD DEADLINE 15th of month prior to run PUBLISHED Monthly (2nd Tuesday) *10% DISCOUNT Business members receive 10% off all advertising rates.

LEADERBOARD B

Horizontal ad located at the end of all content Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $150

LEADERBOARD B

M E M BE RSHI P 1 0 1 E - NE W S LE T T E R 29

MOBILE APP ADVERTISING AUDIENCE Alumni and friends REACH 30,000 total downloads 11,000 logged in users 1,400 sessions/month DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Emily Beck at ekieffer@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

30

REVOLVING IMAGE AD Two (2) main screen ad rotating with other images and event promotions.

Size: 1024px w x 620px h Price: $750* per month for February,

March, April, June, July,

August, September and

November

$1,000* per month for January, May, October, and December

REVOLVING IMAGE AD

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

AD DEADLINE 15th of the month prior *10% DISCOUNT Business members receive 10% off all advertising rates.

M OBI L E APP ADVE R T I S I N G 31

OLLI COURSE CATALOG AUDIENCE Age 50+ dues paying members of OLLI, past members, potential members within a 60-mile radius, and alum 50+ across the U.S. REACH Local 2,600+ Overall 20,000+

FA L L 2 0 2 0 C O U R S E C ATA L O G Lifelong Learning for ages 50 and above!

DISTRIBUTION Postal mail, email, online, & print versions at local sponsors, libraries, etc.

DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

ONLINE REGISTRATION BEGINS on August 14 at 8:30 AM CLASSES BEGIN September 14

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-colo

32

“REACHING FOR THE SKY” PHOTO BY DEAN HOLST

SPONSORED BY

INSIDE FRONT FULL PAGE Non-bleed, full color:

Size: 5” w x 9.805” h (A) Price: $700*

A

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertising at any time.

FALL CATALOG Ad Deadline: June 1 Published: August

BACK INSIDE HALF PAGE

WINTER CATALOG Ad Deadline: October 1 Published: December

Non-bleed, full color:

Size: 5" w x 4.79" h (B) Price: $400*

B

SPRING CATALOG Ad Deadline: December 1 Published: February *10% DISCOUNT Business members receive 10% off advertising rates.

FULL PAGE Non-bleed, black and white:

Size: 5” w x 9.805” h (C) Price: $350*

C

HALF PAGE Non-bleed, black and white:

Size: 5" w x 4.79" h (D) Price: $200*

D

OL L I COURSE CATA LO G 33

OLLI AT ISU NEWSLETTER AUDIENCE Age 50+ dues paying members of OLLI REACH Distributed X printed copies locally

N E W S L E T T E R

Available online to alumni 50+ across the U.S.

JUNE 2020

DISTRIBUTION Email, online, & postal mail DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

34

Thankful for all the contributions

I

n the April newsletter I wrote that I was missing all of your smiling faces and hearing your voices, but when classes began I was able to spend a lot of time with those of you taking the classes and members-only lectures that were offered online. At each class we were able to see each other before class because I opened the “room” 15 minutes before classes began. This gave us time to visit before class began and then again at break time.

We were not able to have our end of the year celebration, but I want to thank all of you who volunteered in several different ways to make this a great program. On pages 4-5 you will be able to see a long list of names and how each person contributed to the success of the OLLI at ISU program. FYI – we ended the year with 883 members!

Stay well, Jerilyn Logue OLLI at ISU Director

Visit us online at: www.isualum.org/olliatisu & Like us on Facebook: olliatisu

Click on the above cover to go to the online version of the travel catalog and see all the exciting destinations.

HALF WIDTH ADS

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

Size: 3.5” w x 2.5” h (A) Price: $150* Size: 3.5” w x 5” h (B) Price: $225*

A

B

AD DEADLINE 1st of month prior to run PUBLISHED Monthly

FULL WIDTH AD Size: 7.5”w x 2.5” h Price: $325*

*10% DISCOUNT Business members receive 10% off all advertising rates.

INTERIOR PAGE

OL L I AT I SU NE W SLE T T E R 35

SENIOR CY-FIVE E-NEWSLETTER Published monthly by the ISU Senior Class Council for members of the Iowa State senior class.

AUDIENCE Iowa State Seniors REACH Approximately 8,762 audience members per issue OPEN RATE 54% DISTRIBUTION Email DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

36

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

LEADERBOARD A

Horizontal ad located at the end of newsletter content Size: 600px w x up to 270px h

8.33” w x up to 3.75” h Price: $300

AD DEADLINE 15th of month prior to run LEADERBOARD A

PUBLISHED First Wednesday monthly September-May (no issue June-August) *10% DISCOUNT Business members receive 10% off all advertising rates.

SE NI OR CY- F I VE E - NE W S LE T T E R 37

VISIONS MAGAZINE AUDIENCE Dues-paying members of the ISU Alumni Association REACH Mailed to 43,191 members nationwide plus digital views DISTRIBUTION Postal mail, online & app DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu

FALL ISSUE RESERVATION DEADLINE: June 1

SPRING SPACE RESERVATION DEADLINE: January 1

AD DEADLINE: July 15

AD DEADLINE: February 15

MAIL DATE: September 10

MAIL DATE: April 5

T H E M A G A Z I N E F O R M E M B E R S O F T H E I O WA S TAT E U N I V E R S I T Y A L U M N I A S S O C I AT I O N |

Fall 2021 THE MAGAZINE FOR MEMBERS OF THE IOWA STATE UNIVERSITY ALUMNI ASSOCIATION |

THANKS A BILLION+ ($1.542B TO BE EXACT)

TOGETHER, MORE THAN 96,000 CYCLONES SURPASSED THE GOAL OF CAMPAIGN FOREVER TRUE, FOR IOWA STATE

A year in the life of a pandemic IOWA STATE RESPONDS TO THE UNPARALLELED HEALTH AND ECONOMIC CRISIS CAUSED BY COVID-19

THE MAGAZINE FOR MEMBERS OF THE IOWA STATE UNIVERSITY ALUMNI ASSOCIATION |

ACCEPTABLE ART FORMATS Color: VISIONS is a four-colorprocess magazine. One, two or three colors only may not be accepted. No Pantone−match inks.

BLEEDS Bleeds are accepted on full-page ads at no additional charge.

The culture of innovation fuels curiosity and nurtures creative sparks

SUMMER SPACE RESERVATION DEADLINE: April 1 AD DEADLINE: June 1 MAIL DATE: August 1

38

Summer 2021

Spring 2021

FULL PAGE Non-bleed: 7.833" w x 10.166" h Bleed: 8.75" w x 11.25" (bleed .125" all four sides) For Profit Member

Not for Profit Member

For Profit Non-Member

Not for Profit Non-Member

$2,160

$1,350

$2,400

$1,500

For Profit Member

Not for Profit Member

For Profit Non-Member

Not for Profit Non-Member

$1,440

$900

$1,600

$1,000

For Profit Member

Not for Profit Member

For Profit Non-Member

Not for Profit Non-Member

$1,000

$600

$1,100

$660

HALF PAGE 7.833" w x 4.958" h

PRODUCTION SPECIFICATIONS Only high-resolution file formats will be accepted (at least 300 dpi resolution at 100% size). File types should be either eps, tif, or pdf.

If you have questions, please call VISIONS editor at 515-294-6560.

IMPORTANT Advertising rates are based on advertisers providing finished artwork to VISIONS magazine.

Design service is available at an hourly rate. To inquire about design services or for specifications on artwork submission, please call the VISIONS editor at 515-294-6560.

QUARTER PAGE 3.791" w x 4.958" h

BACK PAGE Non-bleed: 7.833" w x 7" h

Bleed: 8.75" w x 7.625" (bleed .125” all three sides)

For Profit Member

Not for Profit Member

For Profit Non-Member

Not for Profit Non-Member

$3,150

$1,980

$3,500

$2,200

INSIDE BACK COVER Non-bleed: 7.833" w x 10.166" h

Bleed: 8.75" w x 11.25" (bleed .125” all four sides)

For Profit Member

Not for Profit Member

For Profit Non-Member

Not for Profit Non-Member

$3,150

$1,980

$3,500

$2,200

VI SI ONS M A G A Z I N E 39

WEBSITE ADVERTISING AUDIENCE Alumni & friends REACH 30,000-45,000 on average monthly, with October having the highest traffic DESIGN STANDARDS Advertisements must be submitted in the correct size.

Failure to do so may result in additional charges. If an advertiser cannot supply the artwork, we can create the ad at an hourly rate if requested in advance.

HOW TO SUPPLY ARTWORK Ads should be e-mailed to Krystal Couture at krystalc@iastate.edu ACCEPTABLE ART FORMATS Ad PDF: High resolution in CMYK & BW Ad 300 dpi in CMYK & BW Logo Illustrator files (type outlined) CMYK & one-color

40

LOGO ON WEB PAGE FOOTER White logo in red footer of individual web pages Size: 150px w x 150px h Price: $300

WHITE LOGO

IMPORTANT Ad rates are subject to change.

Advertising content is subject to publisher’s approval.

Publisher reserves the right to reject or cancel any advertising at any time.

LOGO DEADLINE 15th of the month prior *10% DISCOUNT Business members receive 10% off all advertising rates.

W E BSI T E ADVE R T I S I N G 41

PROGRAM AND EVENT SPONSORSHIP

PROGRAM & EVENT SPONSORSHIP Sponsorship can help boost brand loyalty by the connection of a product or service to an organization customers care about.

Consumers buy brands that they recognize, and sponsorship is a great way to obtain broad exposure. 86% of consumers have a more positive image of an organization or business which supports its community, and nearly half are willing to switch brands as a result.

CURRENT STUDENTS

• Future Alumni Network (A) • Homecoming (A, B, C, D) • Senior Week and Grad Fest (A)

LOCAL ISU ALUMNI, FANS & FRIENDS • • • • • •

Cardinal & Gold Gala (B, C, D) Cyclone Central Tailgates (A, B, C, D) Des Moines Area Young Alumni Events (B) Honors and Awards (B, C, D) LegaCy Club (A, C) Traveling Cyclones Preview (C, D)

NATIONWIDE ISU ALUMNI, FANS & FRIENDS • • • • • • • • • •

Alumni Club Events (B, C, D) Bowl Games / Big 12 Basketball (B, C, D) Career Resources (A, B) 50 Year Class Reunion (D) LIVE from Cy’s Lounge (A, B, C, D) Major Metropolitan Cities (B, C, D) Traveling Cyclones (B, C, D) OLLI at ISU Programs (D) “Rock On” in Retirement Symposium (D) ISU Retiree Programs (D)

Audiences (A) students, (B) young alumni, (C) family alumni, (D) alumni 55+

43

CURRENT STUDENTS

FUTURE ALUMNI NETWORK (FAN) ABOUT Future Alumni Network’s (FAN) primary purpose is to connect current Iowa State students to the university and prepare them to be engaged alumni. FAN can help students connect to the more than 270,000 Cyclones living, working, and innovating in all 50 states and 150 countries. ISU students join the ISU Future Alumni Network (FAN) to show their pride, get connected on campus and with fellow students and alumni, and receive great benefits and services -- including 100+ discounts. The best part is that being a member of FAN is only $20 per year.

UPCOMING EVENTS

TARGET AUDIENCE

FAN Week on Central Campus Late March/Early April 2022

Current ISU students and members of FAN

ATTENDANCE Event Attendance: 500 - 1,000 FAN Membership: 4,500 Tabling Event Attendance: 50 - 200

ADDITIONAL ADVERTISING OPPORTUNITIES TO ISU STUDENTS FAN Flash e-newsletter Published monthly

CONTRACT DEADLINE March 1, 2022

SINGLE EVENT / ADVERTISING CONTRACT DEADLINE 1 month prior to event / ad deadline

45

REACH Email: 4,500

SPONSORSHIP LEVELS EXCLUSIVE CATEGORY SPONSORSHIP OPTION: $5,000; Inquire about availability

GOLD

CARDINAL

VENDOR

$5,000

$2,500

$500

✔

✔

✔

✔

✔

✔

✔

✔

✔

✔

✔

✔

✔

Exclusive category (i.e. exclusive Chiropractor, Student Housing or Spirit Wear, etc.)

✔

Exclusive give-a-way (i.e. free coffee during finals, travel cards before Spring Break, etc.)

✔

Provide a giveaway at FAN Week events FAN Week on Central Campus - Late March 2022 FAN Week on Central Campus - Early Sept. 2022 Logo with hyperlink on website: Main FAN web page FAN Membership Page Quarterly sponsor mentions on FAN Twitter and Facebook Inclusion of sponsor promotional materials in FAN membership packet sales at: FAN Weeks Freshman Orientation Welcome Fest Club Fest ISU Alumni Center Logo and/or name recognition for 4,700+ FAN members: FAN T-Shirts (back side) FAN Welcome Letters Logo or name recognition on applicable communications

F UT URE AL UM NI NE T W ORK ( FA N ) 46

HOMECOMING ABOUT Alumni first began returning home for an official Homecoming in 1912. Since then, the celebration continues to entertain both young and old Iowa Staters, with traditional events, including a Homecoming Parade, the Cyclone Central tailgate, lawn displays, the Friday night Pep Rally, “Yell Like Hell” cheering competition, and mass campaniling. Several times throughout the past decade, the Student Alumni Association Leadership Council (SALC) has coordinated the efforts to feed hundreds of students, faculty and staff on Central campus. Homecoming is all about celebrating State!

UPCOMING EVENTS

TARGET AUDIENCE

October 31 – November 5, 2022 Homecoming Parade Food on Central Campus Friday night Pep Rally Pancake Feed

Students, Alumni, Fans, Ames & surrounding communities

REACH 118,000+ emails

ATTENDANCE Thousands!

10,692 meals served 3,365 Homecoming buttons sold 1,500+ attended the Friday night Pep Rally 1,400 Yell Like Hell participants 960 servings of pancakes eaten 480 reunion attendees 428 catered meals served at Cyclone Central Tailgate

ADDITIONAL ADVERTISING OPPORTUNITIES FAN Flash E-Newsletter Cy-Five E-Newsletter ISU News Flash E-Newsletter Friends of a Feather E-Newsletter

Published 10 / year Published monthly Published bi-weekly Published 5 / year

CONTRACT DEADLINE TBD

SINGLE EVENT / ADVERTISING CONTRACT DEADLINE 1 month prior to event / ad deadline

47

SPONSORSHIP LEVELS EXCLUSIVE CATEGORY SPONSORSHIP OPTION: $10,000; Inquire about availability

Onsite event participation opportunity.

Ex: charging stations, VIP lounge areas, pom poms at tournaments, additional prizes for competitions, etc.

Logo with hyperlink on Homecoming web page Logo on banner Logo and/or name recognition on applicable print materials Logo or name recognition on pre-event, postevent publicity

GOLD

CARDINAL

VENDOR

$8,000

$5,000

$1,000

✔

✔

All events

4 events

✔ ✔ ✔ ✔

✔ ✔

✔

HOM E CO M I N G 48

SENIOR WEEK & GRAD FEST ABOUT In October and April every year, our SALC (Student Alumni Leadership Council) creates opportunities to recognize and celebrate our graduating seniors. Such opportunities include GradFest!, FOC (Food On Campus) meals, Grad Breakfast, and Senior Send-Off. GradFest! is for seniors to stop by the Alumni Center to stock up on everything they need for upcoming commencement in one place - including cap, gown, tassel, resume or cap and gown photos, honor cords and more! Senior Class Council will also be selling the traditional senior packages.

UPCOMING EVENTS

TARGET AUDIENCE

GradFest!

FOC: Food On Campus

5,000+ seniors

ATTENDANCE GradFest!: April = 250 – 450 FOC: 300 – 500 / day

FULL LEVERAGE CONTRACT DEADLINE February 1 or August 1

49

REACH Approximately 7,500 students

VENDOR DEADLINE 1 month prior to event

SPONSORSHIP LEVELS EXCLUSIVE CATEGORY SPONSORSHIP OPTION: $2,500; Inquire about availability

Reserved table space for on-site leverage activities Grad Fest!: (October & April) ISU Alumni Center FOC (Food on Campus) for Seniors (Typically 2 or more days in October & in April)

GOLD

CARDINAL

VENDOR

$2,500

$1,000

$500

✔

✔ ✔

✔

Grad Fest! reserved table space for on-site leverage Opportunity to solicit names with day of, onsite door prize

✔

✔

Opportunity to provide brochures & promotional “SWAG” Social Media mentions: Facebook and/or Twitter (1 per event)

✔ ✔

✔ ✔

Website: Sponsor logo, hyper link on web page with event details

✔

✔

✔

✔

✔

✔

E-Mail: Sponsor recognition, logo & hyperlink in applicable email communications about the events Senior Package Inclusion: 4”x4” or 8” x 2” coupon or promotional piece enclosed with Senior Package Coupon or promotional piece design, production and printing at additional expense of sponsor

SE NI OR W E E K & GRAD FE S T 50

LOCAL ISU ALUMNI, FANS & FRIENDS

CARDINAL & GOLD GALA ABOUT What began in 2011 in Des Moines, Iowa, with almost 200 people now brings together over 700 Cyclone alumni and friends. These dedicated Cyclones collectively support ISU Alumni Association programming while networking and having fun! Because of the success in Des Moines, the ISU Alumni Association is excited to expand the program into the Greater Kansas City Area in 2022. In each city, a portion of proceeds goes toward local initiatives. There are many ways to get involved with the gala: attending events, sponsoring a table, participating in auctions and games, and pledging support during the paddle raise. We hope to see you at one of our next gala events!

UPCOMING EVENTS

TARGET AUDIENCE

February 11, 2022

All are welcome

ATTENDANCE 650+ typically

CONTRACT DEADLINE January 14

52

REACH Greater Des Moines Cyclones

SPONSORSHIP LEVELS EXCLUSIVE CATEGORY SPONSORSHIP OPTION: $2,000; Inquire about availability FOREVER TRUE

BELLS OF CAMPANILE IOWA STATE

CARDINAL & GOLD

$500

$500

Individual

Phantom

$5,000

$2,500

For 10 people (1 table) Premier location

For 10 people (1 table)

Acknowledgment on the Cardinal & Gold Gala website

✔

✔

✔

✔

✔

Acknowledgment in the Cardinal & Gold Gala program

1/2 page recognition

1/4 page recognition

1/4 page recognition

✔

✔

✔

✔

✔

✔

✔

Full slide recognition

1/2 slide recognition

1/2 slide recognition

✔

✔

Recognition in a issue of ISU News Flash

✔

✔

✔

Recognition on ISU Alumni Association Facebook page

✔

10 drink tickets

✔

Reserved seating and admission

Recognition in a issue of VISIONS magazine Recognition at the Cardinal & Gold Gala event

$1,000

CARDINAL & GOLD

For 2 people

CARDI NAL & GOL D G A LA 53

CYCLONE CENTRAL TAILGATES ABOUT Cyclone Central Tailgates are hosted by the ISUAA before each home football game 3 hours prior to kick-off and ends 30 minutes prior to kickoff. Why do fans attend?

They can skip the meal prep, set up and tear down of their own tailgate and come relaxed, refreshed and ready to experience the ISU spirit! Everyone (even non−ISU alums) is welcome and admission is free. A catered meal for those who register 3 days in advance is available. Day of purchases include food trucks and a cash bar.

The ISU Marching Band and ISU Spirit Squad perform on the ISU Alumni Center outdoor steps for all fans. Spirit wear is available for purchase. And of course, the ISU mascot, CY, makes a special appearance as well as other distinguished alums and athletes.

UPCOMING EVENTS

REACH

TBD for 2022

726,186 total emails sent in 2021 55,850 average number of emails per tailgate sent to alumni & friends in Iowa, Illinois, Minnesota, Missouri & Nebraska Average Open Rate = 22%

ATTENDANCE Paid Registrations: 707 paid meal registrations Average number of meals: 110

TARGET AUDIENCE Alumni, families, ages 50+ and fans of ISU football

FULL SEASON CONTRACT / PRINT DEADLINE April 30

HALF SEASON CONTRACT DEADLINE July 30

SINGLE TAILGATE CONTRACT DEADLINE 2 weeks prior to tailgate

54

SPONSORSHIP LEVELS Twice a year

GOLD

CARDINAL

VENDOR

$8,000 / All tailgates

$5,000 / 4 tailgates

$1,000 / game

Reserved parking space for 1 vehicle at tailgates

✔

✔

✔

Reserved table space for on-site leverage activities at tailgates

✔

✔

✔

Logo or name recognition as Gl sponsor on all applicable event communications and promotion: social media, emails, and signage

✔

Logo with hyperlink on web page

✔

Opportunity to provide 1/3 page “buck slips” to be dispersed on tables in the Alumni Center at tailgates

✔

Sponsor recognition in Fall VISIONS

✔

Logo or name recognition as sponsor on tailgate communications and promotion: social media and emails

✔ ✔

✔

CYCL ONE CE NT RAL TAI L G AT E S 55

HONORS & AWARDS ABOUT This is an annual recognition ceremony, sponsored by the ISUAA and is open to the public. The following ISU Alumni Association awards are conferred at the Honors & Awards Ceremony at Homecoming each fall; the Alumni Medal, the Alumni Humanitarian Award (formerly Alumni Merit Award), the Outstanding Young Alumni Award, the James A. Hopson Volunteer Award, the Impact Award and the Alumni Service Award. Each ISU academic college and the ISU Memorial Union participate to honor alumni and friends of the university during this event. More than 40 awardees are honored at this event. This event is live streamed so family, friends, colleagues and alumni across the world may view this prestigious event.

UPCOMING EVENTS TBD

ATTENDANCE Luncheon: 275 – 325 Ceremony: 400 – 500

TARGET AUDIENCE Collaboration across Iowa State University colleges, departments and organizations to recognize, honor and award alumni from Ames as well as within the United States of America.

FULL LEVERAGE CONTRACT DEADLINE TBD

FINAL CONTRACT DEADLINE TBD

56

REACH Attendees email reach: 118,000+ Awardees: ISU alum

SPONSORSHIP LEVELS EXCLUSIVE EVENT SPONSORSHIP OPTION: $10,000; Inquire about availability

Reserved table space for on-site leverage activities at events Luncheon Dessert Reception Logo with hyperlink on Honors & Awards web page Inclusion of promotional materials in awardee packets Promotional material included at each table for luncheon Ad: 8”w x 5” h inside the Honors and Awards booklet Logo or name recognition on social media mentions Logo or name recognition in applicable emails (Homecoming, Inside Iowa State) Printed program (500) Signage at Luncheon Fall VISIONS magazine end column recognition Live Stream (TBD) Awardee Hall of Fame within the ISU Alumni Center

GOLD

CARDINAL

VENDOR

$5,000

$3,000

$1,500

✔

✔

✔ ✔

✔

✔ ✔ ✔ ✔ ✔ ✔

Up to 3

Up to 2

✔

Logo or name recognition in applicable emails (Homecoming, Inside Iowa State) Printed program (500) Signage at Luncheon Fall VISIONS magazine end column recognition

✔

Logo or name recognition in PowerPoint slide during ceremony

✔

✔

Logo or name recognition in applicable emails (Homecoming, Inside Iowa State) Verbal recognition at Luncheon and Ceremony

✔

✔

Career Level Annual Business Membership

✔

✔

✔

HONORS AND AWA R D S 57

ISU RETIREES ASSOCIATION ABOUT The Iowa State University Retirees Association (ISURA) was formed in 1975 to provide a link between the university and all retired faculty, staff, and their spouses.

In 2006, the ISU Alumni Association began overseeing this program. The ISU Retirees Association is administered by a Board of Directors that meets monthly.

There are no membership dues and all ISU retirees, their spouses/partners, living spouses/partners of deceased ISU retirees, and friends are invited to become actively involved in the activities and programs of the ISU Retirees Association.

The ISURA’s board of directors is an official university committee whose members are appointed to represent each college, the University Library, Extension, the Merit staff, the Professional and Scientific staff, and the University Benefits Committee. A Faculty Senate representative and the Iowa State University Retirees Newsletter editor are also members of the committee.

Staff members of the ISU Alumni Association and a representative from university administration are ex-officio members of the committee.

UPCOMING EVENTS

TARGET AUDIENCE

September 2022 ISU Retiree Social & Program October 2022 ISU Retiree Social & Program Dates subject to change

Average age is 65+ Most participants will be age 50+ Most live within a 60 mile radius of Ames Retiree of ISU or the spouse or friend of an ISU retiree

ATTENDANCE 75 – 100

Social & Program

REACH 1,085+ emails age 50+ within 60 miles of Ames

ADDITIONAL ADVERTISING OPPORTUNITIES ISU Retiree Newsletter OLLI at ISU Course Catalog OLLI at ISU Newsletter

Published 5 times / year Published 3 times / year Published Monthly

FULL ACADEMIC YEAR CONTRACT DEADLINE June 1, 2022

SINGLE EVENT / ADVERTISING CONTRACT DEADLINE 1 month prior to event / ad deadline

58

SPONSORSHIP LEVELS GOLD

CARDINAL

VENDOR

$5,000 / full academic year / all events

$2,500 / full academic year / 3 events

$500 / event

Reserved table space for on-site leverage activities at all events

✔

✔

✔

Logo w/ hyperlink on ISU Retiree web pages:

✔

✔

ISUAA home page

✔

✔

Retiree home page

✔

✔

Retiree member benefit page

✔ ✔

✔

Social media mentions Side column ad size A in each newsletter*

Quarterly

Twice a year

✔

✔

*Ad size upgrade at listed rate

I SU RE T I RE E S ASSOCIAT I O N 59

LEGACY CLUB PROGRAM ABOUT One of the most powerful legacies a family member can leave a child is the legacy of higher education. And for parents, grandparents, aunts, and uncles who profess to “bleeding cardinal and gold,” the Iowa State Alumni Association’s LegaCY Club can help children feel like they belong in the Iowa State family long before they’re old enough to start thinking about applying to college. The LegaCY Club is an exclusive Iowa State University Alumni Association program just for kids.

As a member of the LegaCY Club, children will receive exclusive birthday gifts and invitations to spirited events that are designed to educate legacies about the university and strengthen their bond of the place loved by Cyclones everywhere.

TARGET AUDIENCE

REACH

Children up to age 18 Families, parents, grandparents, sponsors 2,100+ children are enrolled in 1,500+ households

Email reach: 24,000, 3 times per year - LegaCY promotional email 3,000 4 times per year - LegaCY Program update email to participants

60

SPONSORSHIP LEVELS EXCLUSIVE PROGRAM SPONSORSHIP OPTION: $10,000; Inquire about availability

GOLD

CARDINAL

VENDOR

$1,500

$1,000

$500

✔

✔

✔

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

✔ ✔

✔

✔ ✔

✔

Birth: Cy’s Surprise Children’s Book Age 2: Growth Chart Age 5: Backpack Age 7: Piggy bank Age 10: Notebook and Pen Age 13: Pillowcase Age 16: Car decal and key chain Legacy Club Promotional email 3x/yr Legacy Club Program email, 4x/yr Homecoming gift to all participants Birthday card to all participants

L E GACY CL UB PRO G R A M 61

OLLI AT ISU ABOUT The program previously known as ISU’s College for Seniors received a grant from the Bernard Osher Foundation in July 2008 and is now known as the Osher Lifelong Learning Institute at Iowa State University. There are 124 of these programs at colleges and universities from Maine to Alaska to Hawaii.

All individuals who are aged 50 or older and desire to continue to expand their knowledge in a wide variety of topics may attend classes organized by the Osher Lifelong Learning Institute at Iowa State University. This is a program to enjoy — no tests and no grades. You earn the satisfaction of knowing you are doing something for yourself. Classes are held in the fall for up to 8 weeks (mid-September to early November), winter for 4 weeks (JanuaryFebruary), and in the spring for up to 8 weeks (mid-March to early May). The cost of the classes depends on the length of the class and currently varies from $16 to $63.

UPCOMING EVENTS

Winter 2022 Thursday, Dec. 8, 2021 Learning About Winter 2022

OLLI Classes–online Monday, Jan. 11, 2022 First day of Winter 2022

OLLI Classes–online TBD OLLI Member Only Lecture* Spring 2022 Thursday, Feb. 17, 2022 Learning About Spring 2022

OLLI Classes–online Monday, Mar. 21, 2022 First day of Spring 2022 OLLI Classes Tuesday, Apr. 19 Members-only Lecture* Tuesday, Apr. 26 Members-only Lecture* Tuesday, May 3 Members-only Lecture* Tuesday, May 10 Members-only Lecture* *Member-only lectures are limited to one vendor per trade. For example, one retirement community, one health insurance company, one home care company, etc.

ADDITIONAL ADVERTISING OPPORTUNITIES ISU Retiree Newsletter OLLI at ISU Course Catalog OLLI at ISU Newsletter

CONTRACT DEADLINE June 1

62

Published 5 times / year Published 3 times / year Published Monthly

ATTENDANCE 175 – 250 75 – 125 880+

OLLI Class Preview Days OLLI Member Only Lectures Members FY20

TARGET AUDIENCE Alumni 50+ across the U.S.

REACH 2,600 emails age 50+ within 60 miles of Ames

SPONSORSHIP LEVELS

Reserved table space for on-site leverage activities at all events Recognition on OLLI web pages: ISUAA home page OLLI home page OLLI membership page OLLI Online page OLLI Register for Courses page

Logo on front cover of all Course Catalogs Logo in monthly newsletter Representatives to attend OLLI volunteer appreciation lunch

GOLD

CARDINAL

VENDOR

$8,000 / full academic year / all events*

$4,000 / full academic year / half events*

$500 / event

✔ ✔

✔ ✔

Logo with hyperlink

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Name only

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✔

Up to 4

Up to 2

Social media mentions quarterly

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✔

Full page ad (5”x9.805”) in each course catalog

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Half page ad (5”x4.79”) in each course catalog*

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*Ad size upgrade at listed rate

OL L I AT I S U 63

“ROCK ON” IN RETIREMENT SYMPOSIUM ABOUT The 9th annual “Rock On” in Retirement Symposium will be held in November 2021 at the ISU Alumni Center. This program is free and open to the public, age 50+, and is planned by a volunteer committee of the ISU Retirees Association. The first 200 individuals who register will receive a bag with goodies and handouts on arrival, and a box lunch. All participants are eligible for door prizes and sponsor drawings.

There will be three sessions, and each session will last about an hour, which includes time for questions. Breaks between presentations will allow ample time for participants to visit with sponsors and enjoy light refreshments. Those who choose to stay for lunch will have additional opportunities to visit with our sponsors and friends. We have 4 levels of sponsorship available.

UPCOMING EVENTS

TARGET AUDIENCE

November 2022

Age 50+ Most live within a 60 mile radius of Ames

ATTENDANCE

REACH

175 – 200

3,000+ emails age 50+ within 60 miles of Ames Newspaper Radio

ADDITIONAL ADVERTISING OPPORTUNITIES ISU Retiree Newsletter OLLI at ISU Course Catalog OLLI at ISU Newsletter

CONTRACT DEADLINE August 1

64

Published 5 times / year Published 3 times / year Published Monthly

SPONSORSHIP LEVELS PREMIER

GOLD

$1.000

$750

(only 4 spaces) Reserved skirted table within the Reiman Ballroom for on-site Leverage activities

(only 6 spaces)

CARDINAL VENDOR $500

(only 10 spaces)

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Reserved table space for on-site leverage activities--in the Burnett Living Room

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Reserved table space for on-site leverage activates--in Mente Boyd

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Logo with Hyperlink on “Rock On” in Retirement web page

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Logo Recognition in communications and promotions

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Half-page ad (8” x 5”) in symposium booklet Quarter page ad in symposium booklet Complimentary food and beverage Logo recognition in PowerPoint Logo recognition in signage Promotional item inclusion in symposium attendee bag Opportunity to provide a door prize

Elevator pitch/commercial

(only 10 spaces)

✔

Reserved table space for on-site leverage activities--in the Reiman Ballroom

Name Recognition in communications and promotions

$300

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✔

✔ ✔ Up to 2

✔

Up to 4 representatives

Up to 3 representatives

representatives

Up to 1 representative

✔ ✔ ✔ ✔ ✔ 2 minutes or less

✔ ✔

✔ ✔

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✔ ✔ Inclusion in Gold

✔ ✔ Inclusion in Cardinal

✔ ✔ Inclustion in Vendor

commercial or video message

sponsor recognition PowerPoint / video

sponsor recognition PowerPoint / video

sponsor recognition PowerPoint

“R OCK ON” I N RE T I RE M E NT SYM P O S I U M 65

TRAVELING CYCLONES TRAVEL PREVIEW ABOUT The ISU Alumni Association debuts upcoming trips with the Traveling Cyclones.

Attendees enjoy presentations from our tour operators and begin to plan their next adventure!

UPCOMING EVENTS 2023 Virtual Travel Preview Date: TBD

TARGET AUDIENCE

ATTENDANCE

REACH

250+

CONTRACT DEADLINE May 1

66

ISU Alumni and Friends

12,000+

SPONSORSHIP LEVELS EXCLUSIVE CATEGORY SPONSORSHIP OPTION: $2,000; Inquire about availability

GOLD

CARDINAL

VENDOR

$2,000

$1,000

$500

Exclusive category (i.e. exclusive chiropractor, etc.)

✔

Verbal recognition during welcome or announcements

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✔

✔

Logo with hyperlink on Travel Preview web page Logo and/or name recognition on applicable print materials and signage

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Logo or name recognition on pre-event, postevent publicity communications

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Elevator pitch / commercial = 90 seconds

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TRAVE L I NG CYCL ONE S T RAVE L PR E V I E W 67

NATIONWIDE ISU ALUMNI, FANS & FRIENDS

50 YEAR CLASS REUNION VIRTUAL CELEBRATION ABOUT The ISU Alumni Association and active ISU alumni volunteers annually plan special reunions to bring the spirit of Iowa State University alive for alumni of a variety of ages and interests.

UPCOMING EVENTS

TARGET AUDIENCE

50 Year Class Reunion Virtual Celebration

National; Age 60+ who graduated from Iowa State University 50 years ago

REACH National: Class Size: 2,600+

ADDITIONAL ADVERTISING OPPORTUNITIES TO 50+ AUDIENCE Friends of a Feather E-Newsletter ISU Retirees Newsletter OLLI at ISU Course Catalog OLLI at ISU Newsletter Cy’s Suitcase

CONTRACT DEADLINE TBD

69

SPONSORSHIP LEVELS EXCLUSIVE CATEGORY SPONSORSHIP OPTION: $2,000; Inquire about availability

GOLD

CARDINAL

VENDOR

$2,000

$1,000

$500

Exclusive category (i.e. exclusive Chiropractor, Student Housing or Spirit Wear, etc.)

✔

Logo with hyperlink on Reunion web page

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Logo with no hyperlink on Reunion web page Inclusion of promotional materials in purchased medal packages

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Logo or name recognition on pre-event, postevent publicity communications

✔

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Sponsor Congratulatory Video

✔

50 Y EAR C L ASS RE UNI ON VI RT UAL CE L E BR AT I O N 70

LIVE FROM CY’S LOUNGE ABOUT LIVE from Cy’s Lounge is an online interview series hosted by the ISUAA from the Alumni Center, featuring Q&As with alumni of Iowa State University. Streamed live on Facebook and YouTube during the week, this series showcases Cyclones everywhere who are making their community, state, or the world a better place.

UPCOMING EVENTS Minimum of 25 shows per fiscal year

TARGET AUDIENCE Alumni & friends of Iowa State University (Facebook, Twitter, Instagram, & YouTube)

REACH 29,000+ followers of ISUAA social media accounts

CONTRACT DEADLINE June 1

71

SPONSORSHIP LEVELS GOLD

CARDINAL

VENDOR

EXCLUSIVE $10,000

$5,000

$2,500

“Presented by” with sponsor logo during intro video

✔

Sponsor logo on screen during the interview

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“Presented by” with sponsor name mentioned with ISUAA app push notification

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Tag to sponsor on social media LIVE from Cy’s Lounge reminder posts OR link to business (if sponsor is not on social media)

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Sponsor interview (max 2 minutes) twice during the calendar year

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Live read by ISUAA interviewer with sponsor logo on screen OR 15-30 second video commercial spot during the sponsor interview

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Sponsor logo on the same website page as most recent live interview

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L I VE F ROM CY’S L O U N G E 72

IOWA STATE UNIVERSITY ALUMNI CENTER

ISU ALUMNI CENTER MEETINGS, CLASSES, RETREATS, RECEPTIONS

The ISU Alumni Center offers businesses and organizations a professional atmosphere in a one-of-a-kind setting with exceptional service.

• • • • •

• •

Experienced event coordinators to help plan your event from start to finish Multiple food and beverage options from an approved catering list Easily accessible parking available on the west side of the building Audiovisual equipment available for rent and internet access is complimentary Various rentable spaces for events include the Reiman Ballroom, Uelner Executive Board Room, Uelner Executive Conference Room, Horton Multi-purpose Conference Room, Cy’s Lounge/Burnet Alumni Living Room, Mente/Boyd Reception Area, and Newlin Terrace Elegant décor and a beautiful facility that is sure to impress Business Members of the ISU Alumni Association receive 10% off room rental as a member benefit

TESTIMONIALS

“The Alumni Center was an excellent location for our staff retreat. The staff were very accommodating and easy to work with. The room and amenities were top-notch, and contributed to a very comfortable atmosphere and productive, successful meeting.”

“This was the best location we have ever chosen for a meeting of this caliber. Everyone provided such positive feedback in regards to the room, set-up, and catering. We would certainly like to keep the Alumni Center at the forefront of any other retreats, meetings, or receptions will be having in the future. The atmosphere of the Alumni Center is just one of the many things that make us all so proud to be a Cyclone. Thank you to all who helped for a very successful day.”

Visit www.isualumnicenter.org for a complete listing of room rental rates, approved caterers, and policies.

To reserve space or make an inquiry, call the ISU Alumni Center Events Staff at 515-294-4625 or e-mail alumnicenter@iastate.edu.

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POLICIES

ADVERTISING POLICY ADVERTISING GENERAL POLICIES

Client shall pay the ISUAA a fee equal to the sum of what is due on or before the date of publication or event.

All advertising content for Iowa State University Alumni Association (ISUAA) print and online media is subject to the Talbot Endowed ISUAA President and CEO’s approval. The publisher reserves the right to reject or cancel any advertising at any time.

The advertiser (and/or advertising agency, if any) agree to indemnify the ISUAA, including the Talbot Endowed ISUAA President and CEO, against any liability or expense resulting from claims or suits based on the contents or subject matter of the advertisement, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement or unauthorized use of the name(s), likeness(es), statement(s), or work of any person or persons.

Unintentional or inadvertent failure by the publisher to publish the advertisement shall not constitute a breach of contract.

In advertising content that resembles editorial copy, the publisher reserves the right to add the word “Advertisement”.

If an advertiser cannot supply the ISUAA with art, we can create the advertisement at an hourly rate if requested far enough in advance.

A written space reservation contract must be signed and returned to the ISUAA by agreed upon deadline.

Ad space reserved after the published deadline will be accepted only if space is available.

Publisher assumes no responsibility for files beyond the normal careful handling.

Ad rates are subject to change. When new rates are announced, advertisers will be protected at their contract rates until the end of the contract period if ad rates are higher.

ADVERTISING GUIDELINES

In general, the ISU Alumni Association does not accept any advertising: • that is libelous or untrue • that violates any local, state, or federal law • that encourages discrimination against any individual or group on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, genetic information, sex, marital status, disability, or status as a U.S. veteran • for tobacco products • for partisan policies • that promotes irresponsible use of alcohol • that violates U.S. Postal regulations All merchandise advertised in ISUAA print or electronic media that includes an official registered Iowa State University trademark must be licensed by the ISU Trademark Licensing Office, the official licensing agency for Iowa State University.

76

BUSINESS MEMBERSHIP POLICY

Any application for a business membership, at any level, in the Iowa State University Alumni Association (ISUAA) is subject to the Talbot Endowed ISUAA President and CEO’s approval. The Talbot Endowed ISUAA President and CEO reserves the right to reject or cancel any business membership at any time.

The business member agrees to indemnify the ISUAA, including the Talbot Endowed ISUAA President and CEO, against any liability or expense resulting from claims or suits based on the contents or subject matter of the membership, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement or unauthorized use of the name(s), likeness(es), statement(s) or work of any person or persons.

Business membership dues are subject to change. When new dues are announced, sponsors will be protected at their contract rates until the end of the membership period if business membership dues are higher.

BUSINESS MEMBERSHIP GUIDELINES

In general, the ISU Alumni Association does not accept any business member: • that violates any local, state, or federal law • that encourages discrimination against any individual or group on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, genetic information, sex, marital status, disability, or status as a U.S. veteran • that promotes tobacco products as the primary purpose of their business • that promotes partisan politics as the primary purpose of their business • that promotes the irresponsible use of alcohol

DISCOUNT PROGRAM POLICY

All discount program participation for the Iowa State University Alumni Association (ISUAA) is subject to the Talbot Endowed ISUAA President and CEO’s approval. The Talbot Endowed ISUAA President and CEO reserves the right to reject or cancel any discount at any time.

The discount program participant agrees to indemnify the ISUAA, including the Talbot Endowed ISUAA President and CEO, against any liability or expense resulting from claims or suits based on the contents or subject matter of the discount program, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement or unauthorized sue of the name(s), likeness(es), statement(s) or work of any person or persons.

DISCOUNT PROGRAM GUIDELINES

In general, the ISU Alumni Association does not accept any discounts: • that violate any local, state, or federal law • that encourage discrimination against any individual or group on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, genetic information, sex, marital status, disability, or status as a U.S. veteran • for tobacco products • for partisan politics • that promote the irresponsible use of alcohol

ADVE RT I SI NG P O LI C Y

77

SPONSORSHIP POLICY

All sponsor/sponsorship content for Iowa State University Alumni Association (ISUAA) print and online media is subject to the Talbot Endowed ISUAA President and CEO’s approval. The publisher reserves the right to reject or cancel any sponsor/ sponsorship at any time.

The sponsor (and/or third party, if any) agree to indemnify the ISUAA, including the Talbot Endowed ISUAA President and CEO, against any liability or expense resulting from claims or suits based on the contents or subject matter of the sponsorship, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement or unauthorized use of the name(s), likeness(es), statement(s), or work of any person or persons.

Sponsorship rates are subject to change. When new rates are announced, sponsors will be protected at their contract rates until the end of the contract period if ad rates are higher.

SPONSORSHIP GUIDELINES

In general, the ISU Alumni Association does not accept any sponsor/sponsorship: • that violates any local, state, or federal law • that encourages discrimination against any individual or group on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, genetic information, sex, marital status, disability, or status as a U.S. veteran • for tobacco products as the primary purpose of their business • for partisan politics as the primary purpose of their business • that promotes irresponsible use of alcohol

PAYMENT POLICIES

Once advertisers have returned signed advertising contract, if advertiser fails to send ad or cancels the contract after the reservation deadline, the ISUAA will bill the advertiser for the total contract.

VISIONS invoices will be mailed with your published ad and are due within 30 days.. All other advertising contracts must be paid in advance. The publisher reserves the right to request advance payment.

Sponsorship invoices due as specified in contract and considered past due after 30 days.

ADVE RT I SI NG P O LI C Y

78

429 Alumni Lane Ames, Iowa 50011-1370 515-294 - 6525 877-ISU-ALUM www.isualum.org