News

Isuzu UTE Australia ‘sales’ into a new era

Australian drivers provided unwavering support for the Isuzu D-MAX ute and MU-X SUV throughout a 2020 that was tough for many. Arriving locally in September, the All-New third-generation D-MAX impressed tradies, families and adventurers alike, with 7384 examples finding their way into Aussie garages in only four months. Combined with sales of the second-generation D-MAX, a total of 15,062 D-MAXs were sold—making Isuzu’s ever-reliable go-anywhere machine the country’s fourth-best-selling ute of 2020.

Comfortable and capable, the seven-seat MU-X also continued to impress, with 7049 sales placing it third overall in the Large SUV <$70K segment. With 2021 well underway, Isuzu UTE Australia (IUA) is looking forward to welcoming many more new members into the Isuzu family—and continuing to ‘Go Our Own Way’ alongside our loyal owners.

All-New D-MAX: Partner Upgrades

A number of Isuzu UTE Australia’s key partners—and most enthusiastic supporters—have found their D-MAXs upgraded following the All-New model’s September 2020 launch. They include touring champions Spida and Sheree Everitt from The Great Australian Doorstep, angling ace Mark Berg from Mark Berg’s Fishing Addiction and fellow fishing superstars Nick Duigan and Andrew Hart at Hook, Line & Sinker. Whether it’s towing, boating, caravanning or just travelling their own way, each will bring their D-MAX to your television screens in 2021.

Meanwhile, the founders of the Daniel Morcombe Foundation, Bruce and Denise Morcombe, will be using their new D-MAX to travel to schools across the country. The Morcombes continue to deliver their safety curriculum to honour the memory of their son Daniel, tirelessly driving their child-protection message in one of the safest vehicles on Australian roads.

Isuzu UTE Australia is proud to continue its support of these partners and their journeys and hopes they continue to inspire others to take on journeys of their own.

Milestone: 50,000 MU-Xs on Australian roads

Debuting in December 2013, the Isuzu MU-X has earned a peerless reputation among Australian drivers as a durable and trusted companion. Exactly seven years later, the MU-X has not only surpassed 50,000 domestic sales, it has earned its place as Australia’s most popular ute-based SUV … for the sixth consecutive year. Favoured for its proven D-MAX underpinnings—bolstered by all the capability, versatility and comfort sought after in a Sports Utility Vehicle (SUV)—the MU-X remains integral to the Isuzu UTE brand. Its strengths having been recognised through various accolades. And the charismatic SUV continues to grow in standing, striking a chord with families and adventurers looking to ‘Go Their Own Way’. We look forward to seeing the D-MAX’s SUV sibling soar into the future.

And the winner is: the All-New Isuzu D-MAX. Again. And again

With a hard-earned reputation for reliability, durability and capability, the Isuzu D-MAX has long been revered by Australians as the top one-tonne ute for work or leisure. Now, these claims have been backed up by some of the country’s most prestigious motoring awards. Over the past few months, the All-New D-MAX has repeatedly climbed to the top in automotive media ‘shootouts’ and wider press comparisons against its rivals, as well as taking out The West Australian’s ‘Ute of the Year’ and News Corp’s ‘Ute of the Year’. With the D-MAX’s popularity going from strength to strength—as shown by the rampant growth of the Isuzu UTE family— we expect to see the D-MAX’s list of achievements continue to grow in 2021.

Spreading the Christmas spirit a little further

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With many Australian families doing it tough, Isuzu UTE Australia has sought to help those struggling the most with a $100,000 donation shared among three national charities— The Salvation Army, Beyond Blue and Lifeline Australia.

Isuzu hopes that the donation helps to provide some muchneeded support—and joy— to families over the holiday period, as well as to those who face hardship every day.