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All-New Isuzu MU-X: the digital launch
Forgoing the typical face-to-face launch event, Isuzu UTE Australia presented the All-New Isuzu MU-X 7-seat SUV to online viewers across the country via its corporate website in July. Combining dynamic design with a comprehensive suite of standard safety features, the second-generation MU-X arrives in Australia as one of the most sophisticated allrounders in its segment. With its famed 3.0-litre turbo-diesel bolstered by improved comfort and next-level connectivity, the MU-X is a unique combination of reliability and refinement. Watch the All-New Isuzu MU-X Launch Online by visiting isuzuute.com.au or turn to page 20 to read more.
Isuzu D-MAX impresses across the country as ‘Ute of the Year’
After arriving on local shores in September 2020, the third-generation Isuzu D-MAX has gone on to impress critics across the country—cementing its place as one of the safest, mostconnected and most fit-for-purpose 1-tonne utes on Australian roads. In May 2021, the D-MAX was crowned Australia’s ‘Best Dual-Cab Ute’ after winning the coveted ‘2021 Drive Car of the Year – Best Dual-Cab Ute’ Award. It impressed judges on all fronts, with Drive hailing it “the most technically advanced ute on sale”. It also received praise “for [ticking] the most boxes … all in all, an attractive package”.
This accolade wasn’t the first win for the D-MAX. In late-2020, it was awarded News Corp Australia’s ‘2020 Ute of the Year’ at its ‘Car of the Year Awards’ and was crowned the ‘West Australian 2020 Ute of the Year’ as part of the newspaper’s ‘Car of the Year Awards’. With the third-generation D-MAX only in its second year, IUA is excited to witness its ongoing success.
Isuzu UTE tops customer satisfaction awards
Isuzu UTE’s commitment to reliability and customer service is well established, and the results show in the latest reports from Roy Morgan Research. The brand has been recognised as the 2020 Car Manufacturer of the Year, and was awarded the ‘Best of the Best’ Award, at the research company’s annual Customer Satisfaction Awards. The country’s largest independent researcher, Roy Morgan has developed a strong reputation for collecting objective and independent information from Australian consumers.
“This not only speaks volumes about the reliability and durability of Isuzu vehicles,” said Roy Morgan’s Chief Executive, Michele Levine, “but also about the support team that works day-in, day-out to ensure their drivers are satisfied with their owner experience.”
I-Venture Club broadens horizons with new locations
With new-generation vehicles come brand new adventures in exciting new places. Isuzu’s owner-exclusive 4WD training program, I-Venture Club, has added three locations to its Australia-wide schedule for 2021. The addition of Queensland fan-favourite Double Island Point offers Isuzu owners a chance to conquer one of the most mesmerising beaches in the Sunshine State in November. Further west, IUA has expanded on its towing day options—adding training days at new venues in South Australia and Western Australia. There’s no better place to improve your skills when dropping into low-range—or to feel more confident whenever you decide to ‘tow your own way’. Visit iventureclub.com.au for more information on future I-Venture Club events.
IUA celebrates its 200,000th vehicle delivery
The year of 2021 marks a milestone for Isuzu UTE Australia—from a new-generation MU-X to record sales, there’s no doubt the Isuzu family is the strongest it’s ever been. Now another milestone, with the momentous news that that the brand delivered its 200,000th vehicle sold in Australia.
The brand has grown exponentially in two of the most popular vehicle segments in the country since commencing local operations in 2008. With Australians increasingly turning to 1-tonne utes and large-SUVs as their vehicles of choice, the D-MAX and MU-X have attracted legions of owners—and even more fans.
With unrivalled practicality and versatility, IUA’s two-vehicle product range has offered a dual-purpose solution for modern families with busy lifestyles. Combining the reliability, toughness and technology, there is no mystery as to why the family continues to grow.
As IUA Managing Director Hiroyasu Sato said, “Milestones such as this would not have been possible without the loyalty of our Australian customers who have placed their trust in our vehicles and I’d like to thank each and every one of them.”
BEACHED AS
Isuzu UTE Australia partners with Surf Life Saving Australia as Official Automotive Supplier.
With millions of people visiting Australian beaches every year, safety has always been a top priority. With this at the forefront, Isuzu UTE Australia (IUA) has pledged support to the national symbol of beach safety, Surf Life Saving Australia (SLSA)—providing them with a fleet of Isuzu D-MAX Utes and MU-X SUVs—to assist them in keeping our patrolled shores safe.
Quintessentially Australian, SLSA is a 114-year-old not-for-profit institution ingrained in our national beach culture. It’s responsible for over 10,000 rescues, 60,000 emergency care treatments and 1,400,000 preventative actions on a yearly basis on our beaches, which signifies the importance of having a dependable fleet to rely on.
Over the next three years, SLSA will be utilising a fleet of Isuzu vehicles as rescue-ready surf rescue and patrol vehicles. These vehicles will act as one of SLSA’s most important tools on the beach—equipping them with lifesaving rescue gear and enabling them to tow and carry other important equipment such as an Inflatable Rescue Boat (IRB), a Rescue Water Craft (RWC) and a rescue board.
“It is with the support of these vehicles and our partners like Isuzu UTE Australia that our mission patrolling and protecting our beaches is made that much easier, allowing us to focus our attention on the safety of our beachgoers,” said Surf Life Saving Australia President, John Baker ESM.
To support SLSA, visit sls.com.au and for more information on the partnership, visit isuzuute.com.au/
