NEWS PUBLISHER Isuzu UTE Australia Pty Ltd ISUZU UTE AUSTRALIA MANAGING EDITORS Mark Harman, Madelaine Walsh maxd@iua.net.au EDITOR Ben Smithurst ben.smithurst@edge.agency SUB-EDITOR Paul Rodger ART DIRECTOR Guy Pendlebury ACCOUNT MANAGER Daphne Zhang ADVERTISING SALES Nicole Prioste nicole.prioste@edge.agency MANAGING PARTNERS Fergus Stoddart, Richard Parker
All-New Isuzu MU-X: the digital launch max*d is published on behalf of Isuzu UTE Australia Pty Ltd by
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Forgoing the typical face-to-face launch event, Isuzu UTE Australia presented the All-New Isuzu MU-X 7-seat SUV to online viewers across the country via its corporate website in July. Combining dynamic design with a comprehensive suite of standard safety features, the second-generation MU-X arrives in Australia as one of the most sophisticated allrounders in its segment. With its famed 3.0-litre turbo-diesel bolstered by improved comfort and next-level connectivity, the MU-X is a unique combination of reliability and refinement. Watch the All-New Isuzu MU-X Launch Online by visiting isuzuute.com.au or turn to page 20 to read more.
Isuzu D-MAX impresses across the country as ‘Ute of the Year’ After arriving on local shores in September 2020, the third-generation Isuzu D-MAX has gone on to impress critics across the country—cementing its place as one of the safest, mostconnected and most fit-for-purpose 1-tonne utes on Australian roads. In May 2021, the D-MAX was crowned Australia’s ‘Best Dual-Cab Ute’ after winning the coveted ‘2021 Drive Car of the Year – Best Dual-Cab Ute’ Award. It impressed judges on all fronts, with Drive hailing it “the most technically advanced ute on sale”. It also received praise “for [ticking] the most boxes … all in all, an attractive package”. This accolade wasn’t the first win for the D-MAX. In late-2020, it was awarded News Corp Australia’s ‘2020 Ute of the Year’ at its ‘Car of the Year Awards’ and was crowned the ‘West Australian 2020 Ute of the Year’ as part of the newspaper’s ‘Car of the Year Awards’. With the third-generation D-MAX only in its second year, IUA is excited to witness its ongoing success.
