2 COMMUNICATION & PROGRESS TRACKING

Using a partner engagement hub lets you add in elements as your program progresses and to communicate those changes across all your roles. Some of these communication and progress-tracking elements include:

KPIs

Add widgets to share relevant data points and highlight progress toward goals.

> Program Status

> Dollars Spent

Partner Owners

Sales Reps

> Rebates Earned

> COOP Earned

> Progress to Goal

> SPIF Eligibility

> Requirements to Earn

> Claim Status

> Leads Earned

Marketing Roles

> MDF Spent

> MDF Available Service & Support

> Satisfaction Rates

> Certification Level

> Velocity

> Retention

Next-Best Action

Offer a suggested next step toward the goals you want partners to take. Even provide a behavior-based incentive for taking the step, if desired. Possible next-best action options include executing a new product campaign, submitting an invoice for rebate payment, registering a deal or adopting a new implementation checklist.

Feedback Loops

Ask for feedback on just about anything that’s important. All the better to ask in short pulse surveys (think 1–3 questions) instead of annual or semi-annual partner surveys that likely only get sent to partner owners. Use the partner engagement hub to ask the right questions at the right times to boost partner survey participation rate and gather valuable insights.

Gamification

Continue engaging partners through the hub to create more frequent users, higher satisfaction and larger releases of serotonin (the brain chemical that helps connect positive feelings to a program). Add fun gamification elements, such as earning badges for things like a log-in streak, viewing a set number of assets or a training course, or claiming a personal-best large deal! The personalized gamification all add up and reinforce the care you have for your partners, which is especially important in an era where partner mindshare and motivation are low.