Ways To Use Partner Data To Optimize Your Channel

By: Ellen Linkenhoker, Channel Partner Solutions Leader

Slow & Steady Wins the Data Race

To know if your data is accurate—and to sleep a little better at night—test the validity of transactional channel data by starting slowly. Take incremental steps by putting a small amount of data into play, confirming its usefulness and gradually repeating the process across all channels.

Think about where you can make the biggest impact in your current program and start using data there.

In addition to making an impact on your performance, using data in your partner program will differentiate you with your partners. Giving them a more tailored and focused partner experience will deliver on the promise of partnership and inspire loyalty.

“Smart channel professionals are looking at data across the partner journey as a way to differentiate themselves from the competition and accelerate faster in the market.” —Jay

McBain

When it comes to making data-driven decisions for channel marketing success, here are five ways you can start small and still make a huge impact on your channel program.